Our American Stories

How Nike Took a Bet on a College Basketball Player From North Carolina and Won

On this episode of Our American Stories, at the time, no one knew just how great Michael Jordan would be in the NBA, but one underdog sneaker company—yes, Nike was an underdog then—decided to take a chance on him. However, the true turning point came when they focused on a rising director: Spike Lee. The rest is history. Support the show (<a href="https://www.ouramericanstories.com/donate">https://www.ouramericanstories.com/donate</a>)See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

Our American Stories tells stories that aren’t being told. Positive stories about generosity and courage, resilience and redemption, faith and love. Stories about the past and present. And stories about ordinary Americans who do extraordinary things each and every day. Stories from our listeners about their lives. And their history. In that pursuit, we hope we’ll be a place where listeners can refresh their spirit, and be inspired by our stories.