A Beginner's Guide to Marketing in Photography with Rachael Boer

#458 In today's episode of the podcast, I chat with family, wedding, and headshot photographer Rachael Boer, who shares how to turn your photography passion into a thriving business starts with networking, managing fear, and delivering an exceptional client experience.

THE BIG IDEAS

Cultivate Passion into Profit: Your enthusiasm for photography can attract clients; let your passion shine through.Embrace the Butterflies: Feeling nervous signals you care about your work; use it to fuel your drive for excellence.Client Experience is King: Provide memorable services that go beyond the photo, making your business unforgettable.Marketing is a Relationship Game: Build genuine connections and watch your client base grow organically.

PHOTOGRAPHY ACTION PLAN

Build Your Portfolio: Arrange free photo sessions with friends and family to showcase your skills across a variety of subjects and settings.Develop Networking Skills: Attend local networking events, such as those hosted by the Chamber of Commerce, to connect with potential clients and other professionals.Overcome On-site Challenges: Practice shooting in unfamiliar environments, such as friends' homes, to become adaptable to varied lighting and space conditions.Market Your Services Creatively: Start gathering business cards at events and add new contacts to your mailing list for ongoing communication about your services and special offers.Invest in Self-Education: Dedicate time each week to reading books or online resources that cover both the technical aspects of photography and business operations, including marketing and sales.

Resources:

Rachael Boer's Website and Educational Resources: http://rachelboer.com

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Thanks for listening & keep shooting!