Media Roundtable

Sounds Definitive - The State of Podcasting with Bryan Barletta

Hope you’re good at math, because podcasting is about to multiply.This week on the Media Roundtable limited series “<a href="https://linktr.ee/whatsapodcast" rel="noopener noreferrer" target="_blank">What’s a Podcast?</a> - The Extended Interviews,” <a href="https://www.linkedin.com/in/dangranger" rel="noopener noreferrer" target="_blank">Dan Granger</a> (CEO, <a href="https://oxfordroad.com/" rel="noopener noreferrer" target="_blank">Oxford Road</a> &amp; <a href="https://www.veritoneone.com/" rel="noopener noreferrer" target="_blank">Veritone One</a>) hosts <a href="https://www.linkedin.com/posts/leadsrx_bryan-barletta-of-sounds-profitable-on-effective-activity-6980595111759937536-afiZ?trk=public_profile_like_view" rel="noopener noreferrer" target="_blank">Bryan Barletta </a>(Founder and Partner, <a href="https://soundsprofitable.com/" rel="noopener noreferrer" target="_blank">Sound Profitable</a>) to peel back the layers of podcasting.  “I want it [the podcast definition] to be a virus… If we let it grow, it's easier to kick out the things that are very clearly not it.”- <a href="https://www.linkedin.com/posts/leadsrx_bryan-barletta-of-sounds-profitable-on-effective-activity-6980595111759937536-afiZ?trk=public_profile_like_view" rel="noopener noreferrer" target="_blank">Bryan Barletta</a> The team is talking: the Popular Kids, YouTube’s Top Shelf, Identity Crises, and more. Let’s dig in.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.