Ankler Agenda

Swipe, Pay, Cry: A $5 Billion Boom in 60-Second Soaps

Green shoots are rare in Hollywood these days, but some writers and actors are cashing six-figure checks in a format as questionable as its new Luigi Mangione series. Welcome to the world of microdramas: 60-second, phone-first serialized soap operas. Elaine Low, Sean McNulty and Natalie Jarvey unpack the sudden rise of white-hot vertical series. How is it not a punchline like Quibi? And what does it say about the other dreaded Q-word holding back Hollywood: quality? Plus, Dealmakers’ Ashley Cullins joins with a scoop on Apple’s new competitive performance-based pay model — and why Jon Hamm is competing with... Jon Hamm.
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"Ankler Agenda" breaks down the headlines, trends and creativity shaping the evolution of Hollywood, the creator economy and entertainment. 

The show is hosted by Elaine Low, author of Ankler Media’s popular “Series Business” Substack newsletter, who is joined weekly by her colleagues Sean McNulty (“The Wakeup”) and Natalie Jarvey (“Like &amp; Subscribe”) -- in addition to Richard Rushfield, the Ankler himself. Episodes will also be available every Thursday on YouTube.