Ankler Agenda

Upfronts: Less Glitz, Higher Stakes & a Fierce Fight to Win

Ad fab? Not quite. Still, even as the Upfronts lose glitz, stakes remain sky high. Ad buying happens year-round now, sure — but with Netflix, Amazon, and YouTube crashing the party and sports commanding ever-higher premiums, TV’s annual dog-and-pony is still a spectacle, drawing Elaine Low, Sean McNulty and Natalie Jarvey to the scene in New York. In this episode: their first-ever “Uppie Awards”; best (and worst) celebrity cameos (hello Lady Gaga and Snoop Dogg); who liked Netflix’s big pitch; HBO Max name-change whiplash; and whose afterparty delivered.
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"Ankler Agenda" breaks down the headlines, trends and creativity shaping the evolution of Hollywood, the creator economy and entertainment. 

The show is hosted by Elaine Low, author of Ankler Media’s popular “Series Business” Substack newsletter, who is joined weekly by her colleagues Sean McNulty (“The Wakeup”) and Natalie Jarvey (“Like &amp; Subscribe”) -- in addition to Richard Rushfield, the Ankler himself. Episodes will also be available every Thursday on YouTube.