Beam Suntory: A volatile blend

Beam Suntory: A volatile blend

By Financial Times

Suntory's $16bn takeover of US spirits maker Beam in 2014 catapulted the Japanese group to number 3 in the global spirits markets. The tie-up was not without its problems, and Kana Inagaki explains how Beam is trying to overcome the differences in the Japanese and American corporate cultures.

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