7. Why Do We Love Legal Zoom?

So far we've talked about podcast monetization with comedians, producers, journalists, and performers. This week we invite Scott MacDonell to bring his unique voice to the conversation. Scott is the VP of Marketing for www.legalzoom.com and he runs his own podcast, This Week in Marketing. Because of his involvement in both worlds, he can inform us about the pitching and pricing of podcast advertising, understanding a listener base, and how podcasting differs from radio and television.