Financial Times CEO John Ridding: How to make people pay for media

Recode Media

By Recode

Financial Times CEO John Ridding: How to make people pay for media

Thursday, 5 April

Financial Times CEO John Ridding talks with Recode’s Peter Kafka about the company’s decade-long head start in paid online subscriptions. Some of his peers in the tech and media world were initially “hostile” to the idea of a paywall, he says, but two-thirds of the FT’s current revenue is coming from subscriptions. Ridding also talks about how the London-headquartered newspaper has butted heads with some of the big tech platforms, how its global business-minded staff has grappled with the Brexit and Trump phenomena, and how the business has changed since Nikkei bought the FT in 2015. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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