When is the internet going to change TV ads? (Dave Morgan, CEO, Simulmedia)
Thursday, 21 September
Simulmedia CEO Dave Morgan talks with Recode's Peter Kafka about the future of TV advertising, which has historically been "not so broken that it’s had to be fixed." However, Morgan's company is betting that big advertisers will want their TV ads to start working more like digital ads, personalized to each viewer and able to be connected with buying behavior. He also talks about how his first company, Real Media, weathered the dot-com crash, why the advertising world hasn't changed as quickly as he once predicted and why TV is a much bigger deal than most people in the tech bubble would assume. Plus: A bonus chat with the New York Times' Jim Rutenberg about how Russia used social media to meddle in the U.S. election and what that means for Silicon Valley companies.
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