How food became cool (Larry Fitzgibbon, CEO, Tastemade; Helen Rosner, editor at large, Eater)
Thursday, 27 July
Tastemade CEO Larry Fitzgibbon talks with Recode's Peter Kafka about building a digital media company around food-as-lifestyle that reaches more than 200 million people per month. Fitzgibbon, who was previously an executive at Demand Media, says quality is the new key to succeeding in online video across all platforms — social, mobile and possibly TV. Later in the show, Eater Editor at Large Helen Rosner joins Peter in the studio to discuss why there are no new celebrity chefs on TV and how food culture became cool.
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