Smosh and ScreenJunkies boss Keith Richman: We're looking into TV

Recode Media

By Recode

Smosh and ScreenJunkies boss Keith Richman: We're looking into TV

Tuesday, 25 October

Defy Media President Keith Richman, who oversees popular YouTube channels Smosh, ScreenJunkies, Clevver and others, talks with Recode's Peter Kafka about how Janet Jackson's breast-baring "wardrobe malfunction" at the 2004 Super Bowl inspired him to get into web video. Richman says Defy's ability to hop on video platforms early and figure out what makes them tick has helped the company reach 70 million YouTube subscribers who watch 800 million videos per month. But the ad dollars are still better on TV, so Defy is thinking about how its shows might work there, too. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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