134. Yahoo's Acquisition of Overture (Crossover Ep. w/the Acquired Podcast)

134. Yahoo's Acquisition of Overture (Crossover Ep. w/the Acquired Podcast)

By Brian McCullough

Today's episode is a special event, a crossover episode with the Acquired Podcast, which you can find in your podcast directory by searching for the word Acquired, or by going to Acquired.fm. Acquired is hosted by Ben Gilbert, the Co-Founder of Pioneer Square Labs and David Rosenthal a Principal at Madrona Venture Group out in Seattle. To mash up our two models, we're going to talk about Yahoo's acquisition of Overture, and how that related to Google's ultimate success with Adwords. We talked about a lot of this with Gary Flake in episode 133, so, for a bit of context, here is that entire story. Please enjoy, and please, do check out the Acquired podcast at Acquired.fm

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