Business Lunch

Business Lunch

By Roland Frasier

Subscribe to Business Lunch with Roland Frasier. How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, great wine, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

Episodes

10 Minutes Of Fast Growth Strategies With Roland Frasier.

You may find that like most entrepreneurs, you’re getting stuck in the weeds of your business instead of taking a big step back and thinking about strategy. In today's episode, Roland shares the things that he and his partners do to grow their 26 businesses. This episode will give you a slew of ideas to help you find your next growth (and end-game) strategy, no matter which stage of the business lifecycle. “Just so you know, this stuff only works among every business you can imagine”. Roland Frasier. If you love this show and it helps you with your business(es), head over to our home page (https://businesslunchpodcast.com/) and sign-up for news and exclusive opportunities. It would also really help us get the word out if you would subscribe and write a review on ApplePodcasts. The 4’ Growth Stages’ Of Business The Business Life Cycle. Take a listen as Roland explains the first four of six stages, what they focus on in each, and the strategies they implement that you can also use. 1. Start-Up 2. Traction 3. Constraints 4. Growth Three Major Concepts To Focus On In These Growth Phases Building Revenues Building Profits Building Value. What does your business need? Plus, Listen For, • Why Roland and his partner ALWAYS build their businesses with an Exit in mind. “We’re always thinking about how we will ultimately exit the business because 98% of businesses don’t pass through multi-generation. So the best thing you can do is build it up to a lot of value and then sell it and then do it again.”. Roland Frasier • The easiest way to get a whole bunch of new customers. “Buy your competitor. And I’ll talk about how you can do that without paying anything for it. By your suppliers, buy your clients, buy out your partners, take cost centers, and turn them into profit centers.” Roland Frasier • A trap many E-Commerce companies find themselves in, and how to get out and beat competitors. “It’s hard to grow an E-comm business because you sell the stuff you’ve got, and then you need to buy more media, and then you need to buy more of the stuff that you had before. But now you need more, because you’re buying more media, and you need more people to fulfill it. Right? So until you sell that business, it’s tough to take any significant money out of it! But, if you add a digital product to that, what’s the margin on a digital product? It’s 100%. So if you can add some digital products to the physical products you’ve got, that’s a fantastic way for you to fight margin compression.” Roland Frasier And so much more! “So if you just think about these things in your business, you really can grow a business fast. Think on a  strategy level and look for the leverage.” Roland Frasier. Follow Roland Frasier On Facebook (https://www.facebook.com/rolandfrasier)  Through his website (https://www.rolandfrasier.com/) Follow Business Lunch Podcast On Twitter (https://twitter.com/bizlunchpodcast) Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. You can find us on all of the podcast players, right here, https://linktr.ee/firecircle.
10/08/2011m 5s

What's So Great About An Email List? With Serial Entrepreneur Anik Singal

Anik Singal is our guest today on Business Lunch With Roland Frasier. He shares a ton of takeaways for entrepreneurs! Anik is a Co-Founder of Send Lane (SAAS), LURN.com (an eLearning platform), a Live event company, Webinar Con and more!  Anik is enjoying a record year across his businesses. If this is a roaring success of a year for you, OR, the worst year you could imagine, listen in today for tips, tricks and strategies. Wherever you’re at in your business, you will appreciate Anik’s perspective and passion for business. “Every entrepreneur has that lemonade stand story. I was in third grade and opened a lemonade stand, but I hired second graders to run it! I used to be inside watching cartoons". Anik Singal If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! You can also sign up for emails from Roland and his team, on our home page. Listen For Anik's Expert Approach To Email The cardinal rule for working your email list. Why you absolutely NEED to use your audience (wherever it is), to build up your email list.  “The one big reason is this; you own your email list. No one can take that away from you, right? You do not own your YouTube audience. You do not own your Facebook audience or any of these platforms, and they can, and many times have taken it away from you”. Singal A winning strategy for your newsletter content. “You may not even know we’re in the middle of promoting or getting you revved up for a launch we’re doing, we’re doing it through tremendous values. So I call it the hybrid model, where you’re not saying, ‘today, am I doing content’ or am ‘I doing a pitch email’, I actually love doing a hybrid." Singal PLUS, What To Do If You’re Starting Out Right Now. Roland asked Anik if he was to start all over again, how would he do it? Anik shared these steps with you. Step 1: Build An Audience  Anik recommends these platforms in order of how powerful they are…1) Email Lists, 2) YouTube, 3) Facebook Groups, 4) Podcasts. He explains why in the episode, so be sure to listen.  Step 2: Get Yourself 1000 Concrete Followers. Singal believes to get those 1000 Concrete followers that you need about 3000 subscribers on YouTube, 4000 In a Facebook group, and 10,000 on an email list. “Then I just know it; you build the audience, you’ll figure out how to make money.” Singal  Step 3: If you’re building a Software company; “Here’s my advice. Unless you are very technical yourself, if you’re building a software company, your first, most expensive =hire should be a very advanced technical person.” Plus, You'll Hear The Learning philosophy that has led to his success. “That’s why you’re not making money because you are sitting back and waiting for you to learn everything. Just started doing. That’s all. It’s literally how I learn everything I do. I just start doing.” Singal What fuels and motivates Singal (It’s not money). How Singal came to make a million dollars in his last year of College. The power of asking great questions. “My superpower is that I know how to find the right people. And I asked lots of good questions. I’ll never waste anyone’s time.” Singal. Why you shouldn’t be afraid to ‘fail’. “It’s okay to fall flat on your face, mess it up first two or three attempts or two or three clients. That’s the best way to learn. There’s no better way.” Singal. …And so much more! Mentioned In This Episode Ryan Deiss' Programs (Digital Marketer) Think And Grow Rich on Audible Money Book By Tony Robbins EmailDrips.com Follow Anik Singal The Fighting Entrepreneur Podcast  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
05/08/2036m 40s

Why You Don't (But Do) Need To Fear Bringing On Investors, With Roland Frasier

The Richest People in the world don’t own 100% of their businesses. And neither does Roland. You don't need to own 100% to maintain control of your company. With an all-too-knowing look, Roland Frasier told his Mastermind, “The biggest risk in bringing on investors is that you lie and get sued. Or you don’t tell the truth and the SEC sends you to jail, AND you get sued, AND you lose your money. Uh, so it’s a really (not) a great thing to do.” That’s pretty much the worst scenario. But if you’re concerned about losing control of the company you founded - or being kicked out like Steve Jobs with Apple, you’re not alone, and you have good reason to be concerned. “These are strategies that many people don’t think about. And if you don’t think about it, then bad things can happen because if you think about Steve Jobs, he got thrown out of Apple. George Zimmer, out of Men’s Warehouse, Chip Wilson out of Lulu Lemon, (to name a few) even though they were founders.” Roland Frasier But in this episode, Roland surprisingly makes a case that will move you forward. You’ll benefit from this ex-lawyers’ perspective. “There’s just no place to make more money faster than going into those markets”. Roland Frasier. Did you know, • Jeff Bezos is worth 110 Billion (and climbing). He only owns 12% of Amazon. • Warren Buffet has a net worth of $86 Billion but only has 38% of Berkshire Hathaway. • Bill Gates, worth 105 Billion, has a mere 1.3% of Microsoft. You get the idea. “So none of these people have a majority interest in their company, but you can control the company, even though you don’t own it.” Roland Frasier.  Listen for, • How to give shares away, but keep control. • The impact of good legal advice, compared to GREAT legal advice. Thank you for listening today. Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you love the podcast, you can also head over to our home page and sign up for news and exclusive opportunities. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
03/08/205m 17s

From The Military To Winning At Business, With Patch Baker

Roland Frasier and Patch Baker went from being strangers to business partners, and they break down that progression in this fascinating episode. You will be inspired and encouraged by Bakers’ story and mindset.  Patch is a renowned investor and serial entrepreneur with multiple ventures and exits. As an expert marketer and thought leader, he impacts Fortune 500 clients to Veteran-owned start-ups, showing them how to lead with tenacity, discipline, and grit. “I believe that businesses are lives, and you have the responsibility for the livelihoods of the people in your team. Sometimes people call them employees. I only do that on tax records”. Patch Baker  If you don’t know how to ‘get in the room’ that you want to be in (with the smartest people in your industry), this episode will give you ideas, confidence, and insight into how top-notch business minds work.  “You can’t luck into everything. Most of the time, you pay to open doors. And try not to say something stupid when you’re in the room. Get them to know, like, and trust you, just like you would any other customer. Right? And then hopefully you find some common ground where you can meet in the middle, and it’s beneficial to both of you”. Patch Baker If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Listen For, What Patch is doing with his ‘9th life’ after many years of service in the Marine Corps and the secret service. What most people miss when networking and building business relationships. How to make people ’above you’, your peers.  How to get someone’s attention thoughtfully and not just ‘sucking up to them’. Ideas if you don’t have the cash to pay to get into the room. The non-typical business payment structure that Baker uses to acquire equity and ensure happy customers. Patch’s Winning MINDSET. “All of my businesses are built on what I learned in the military. So I’m not even trying to win every battle. I’m just trying to win every war that I have, and that war can be hour to hour. It can be day to day. It could be month to month, quarter to quarter, year to year, it doesn’t matter. I just want to win. Winning doesn’t necessarily mean more money. It doesn’t necessarily mean more impact or more people in my network. It can be as simple as just being better tomorrow at something than I am today by a fraction of a percent”. Patch Baker. Plus, Roland Shares How to guard your time. “Your time is the most precious thing you have, and it’s very easy to give it away, especially when you want to help people. We all want other people to succeed, but because time is limited, you have to guard it.” Roland Frasier How to ensure the people you’re helping have the commitment to warrant your time. Charging a consulting fee “is going to screen out a lot of people who have not got the commitment or resourcefulness or dedication or belief to invest in themselves enough to do it”. Roland Frasier • What not to do at a Speaker event. • And more! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
29/07/2038m 6s

How To Structure Your Business Like The Smartest Person In The Room, With Roland Frasier

In this short, snack-size episode, Roland Frasier shares something near and dear to his heart. How to structure your way to exponential profits, personal protection, maximum flexibility, and smooth exits. Structure. Sounds exciting, right? But actually, it is. This episode is your fly-on-the-wall opportunity to hear Roland speaking with his elite Mastermind. Listen for a breakdown of your options, and Roland's expert insight into the inherent advantages of these strategies. He also shares what he would never do based on years of experience, saving you some trouble that you can avoid. Be sure to subscribe and tune in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. If you love the show, head over to our website and sign up for news and exclusive opportunities. Listen As Roland Explains Why You Might Structure - 1. By Value Cache: Have a different entity for every profit center. • Tangible assets (like real estate or equipment). • Intangible assets (like tradable copyrights, trademarks, patents, e.t.c). • Intellectual property (like customer lists, domain names, and trade secrets). 2. By Objective. • To Limit Liability. "So maybe you want to have different entities, to limit your liability. Anytime we do a new product suite, we do a new entity because I don't want that entity to be potentially liable for anything that might come from the other entities, including employee lawsuits or taxes, or unhappy partners or who knows what…" Roland Frasier. • To Save Taxes. Different States and Countries have different taxes. So if you're selling internationally, it makes sense. • To Maintain Control • To Be Funding Friendly • For Favorable Laws "So there are some places that you can do things that you can't do here, and you have to have a separate entity because if you don't, it all goes down, back up to the parent company here, and it can be a challenge for you." Roland Frasier. It's essential to think through what kind of entities you might want for different objectives. Listen as Roland explains and gives examples. Plus, You Will Hear,  • How Roland recommends you build in protection and the ability to get creative and splinter your assets for maximum profit. 🎧  Click to find us on Apple Podcasts and other podcast players. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you.
27/07/207m 15s

The Guitar Teacher That Makes Millions: How To Shorten Your Path To Success, With Charlie Wallace

Charlie Wallace has managed to do what SO many others have not been able to figure out. Make Millions playing guitar! (Ok, it’s a little more complicated than that.) In his conversation with Roland Frasier, the founder of the Guitar Mastery Method shares his path to success and the principles that have enabled him to make millions and live his dream. If you are trying to build a passion business online, you will be encouraged by this episode. If you’re trying to transition from being the brand or product to being the CEO, this episode is for you. Charlie had a clear goal for his business, a strong and simple Why:  To make enough money to hire his whole band and ensure that they could all tour at the drop of a hat, and show up to practice on time, every time! He’s now doing just that, and more, with a worldwide team making millions. If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Charlie's Top 3 Tips To Help You Succeed In Your Venture: 1. ‘Spend Time’ With Your Top 5 Entrepreneurial Gurus. “I had to listen to them every single day, just to change my mindset, because I had never known anybody with money. So I had to really change a lot of the paradigms in my mind”. Charlie Wallace. 2. Spend any money that you make, especially in the beginning, on education. Don’t hesitate if you can get direct education with people that know what they’re doing. 3. Have a big enough Why? “I went to crazy lengths and worked insane hours and didn’t sleep and, you know, sacrificed everything for a large period of years to the get the business to where it is. I was going to say work harder than anyone else, but it’s too easy to lose motivation. But if you have the Why the hard work is going to happen automatically”. Charlie Wallace. Plus, Listen For • Advice on making a video course (thanks to Charlie's hindsight). “If you know a subject, I literally would just bullet point it and speak to the camera because it’s so much better to have a conversation with somebody through a camera than speaking off a script”. Charlie Wallace • How he transitioned from being the product and brand to the CEO role. “At the end of the day, if I die, Guitar Mastery Method will live on, but it wouldn’t have a few years ago”. Charlie Wallace. • Non-compete issues and hiring success. • What didn't work. “I tried to create something to sell to everybody, and because of that, I could sell it to nobody.” Charlie Wallace. And more! Follow Charlie On Facebook. On YouTube. Check out his band. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
22/07/2030m 43s

Pivot To Thrive: A Canvas To Brainstorm Your Next Move, With Roland Frasier

In this short, snack-size episode, Roland Frasier shares his ‘Pivot Canvas’ to help you brainstorm the smartest ways to grow and pivot.  By running your business through these ideas, you will be able to see if there are opportunities that you are missing or innovations that you can make to the models you already have in place. Listen as Roland explains each strategy and backs it up with successful examples. Be sure to subscribe and tune in for our ‘sit-down’ interview on Wednesday, and we’ll have more directly from Roland Frasier, next Monday. If you’re loving the show, head over to our website and sign up for news and exclusive opportunities. Roland Frasiers Pivot Canvas Can you… 1. Zoom in like Apple? 2. Zoom out?  “Have one product that is very inclusive, that you can splinter out so that you have lots of separate products”. Roland Frasier 3. Improve your price or performance with new technology? 4. Switch your Sales Platform (between a house product and an affiliate or marketplace)? 5. Change your distribution channel (but not your product)? 6. Value Capture: Is there some kind of revenue model that you haven’t thought about before? 7. Can you change your growth engine? Switch from viral to paid? Or visa versa? 8. Tweak your product to solve a more critical customer need than it’s currently solving? “There’s a lot of products that started out one way. Post-its would probably be the best example - they were supposed to be inventing a non-breakable bond. And, and they did not succeed. They failed utterly because it wouldn’t stick even to paper. But it turns out that that’s pretty cool. Right?” Roland Frasier How about you, 9. Adjust your customer segment? Directing the same product to a different customer. “So we do this with masterminds. We have the War Room Mastermind for digital marketing and digital businesses. We have Closing Table for Real Estate agents and brokers. We have Boardroom for Real Estate Investors. It’s the same product just going to different segments.” Roland Frasier  And lastly,  10. Consider changing your ‘architecture’ from the high margin, making a lot of money on a low volume, to making a little money on a lot of volume. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
20/07/205m 19s

Connecting Like It’s Your SuperPower (The Magic Rapport Formula), with Joe Polish

We’re excited to share this conversation between Joe Polish and Roland Frasier. Joe is known for his ability to connect with almost anyone on the planet. Polish is the founder of Piranha Marketing, Genius Network, GeniusX, and the non-profit organization Genius Recovery Foundation. If you want to become a better connector while working on adding more value to the world, this is your episode. Joe shares nine ways to become a better connector, a slew of life-changing books and a wealth of wisdom for entrepreneurs. For more from Joe, head over to his website and jump over to episode 143, which we recorded at the beginning of this pandemic season. “I don’t ask anybody to do anything for me without creating Value first. I don’t have an entitlement attitude. Like I am not entitled to any money, any access, anything if I don’t create value first.” Joe Polish If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! 9 Ways To Be A Better Connector Focus on how you will help people or reduce their suffering. Treat others like you’d be like to treated. Appreciate people and acknowledge people. Give Value on the spot. Create education-based help with your expertise that people can then give away to others. Connect one person a week to someone who can solve their problem or help them reach their opportunity. Give people elegant ideas Help people make better decisions. Get as close to in-person as you can. “People say time is money. Maybe relationships are money. When you wake up and turn off your alarm clock or whatever, you know, piles of money don’t show up. Money comes from the development of relationships. People that you hire, people that you work with, the Value you create in the world. Create more Value. You’re going to get more money.” Joe Polish. Plus, Listen For, Where he would ‘start’ as a marketer if he was starting out today. The Philosophy behind his ‘superpower’ (Connecting). How to reconcile the unquenchable need for input. “I just have a massive curiosity. If people are not really curious, I don’t know if they’d be willing to do the type of work I’m willing to do. I care, I mean, I care a lot about certain things.” Joe Polish His appreciation for minimalism and meditation. “One of the challenges with being a salesperson is you can sell yourself into all kinds of messes…For very successful people, success traps are harder to get out of than failure traps because you’re making money, and you have all this fame, notoriety, but you hate your life.” Mentioned In This Episode Joes Free Book  Genius Recovery Network  Connected The Movie Books Mentioned: Scientific Advertising by Claude Hopkins Ogilvy on advertising by David Ogilvy The Robert Collier Letter Book  How to write a successful advertisement, Vic Schwab The Miracle Morning For Addiction  Little Black Stretchy Pants Shoe Dog Master Life, David Kekich The Road Less Stupid Contact & Follow Joe Polish I Love Marketing Podcast  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
15/07/201h 0m

Innovate: Mix And Match These 14 Different Business Models With These 14 Pricing Structures, With Roland Frasier

"Innovation can be hard if you can't systematize it." Roland Frasier In this short, snackable episode, Roland Frasier lays out 14 different business models, and drills down on 14 different pricing structures. By thinking through these categories and looking under the hood of your business, you may be able to innovate in ways you didn't expect. Subscribe and listen in for our 'sit-down' interview on Wednesday, and we'll have more directly from Roland Frasier, next Monday. Listen First For These 14 Different Business Models 1. Affiliate model. 2. Pay As You Go model. 3. Publisher. 4. Franchising. 5. Manufacturer (with sales reps). 6. Manufacturer (wholesale). 7. Manufacturer (Direct). 8. Manufacturer (Middle person brokering deals). 9. Reseller with a Value-added Reseller model. 10. Retailer 11. Network marketing. 12. All you can eat model (meaning it's one fee, and you get as much as you need. This is usually in data but also at buffets!) 13. Direct seller  14. Subscription business.  Plus, 14 Different Pricing Structures 1.  Free with ad support. 2. ‘Freemium’ with up-sells based on value.  3. Tiered volume (we give discounts or charge less as people consume more). 4. Features and Add ons (think of the car industry). 5. Low Price Leader (Walmart). 6. MSRP, Manufacturer Suggested Retail Price. 7. MAP, Minimum Advertised Price. 8. Free With Paid Support. 9. Times Cost. 10. A Portfolio Suite of Products (Such as Adobe Creative suite) 11. Commodity Based.  13. Luxury. 14. Discount. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
13/07/205m 15s

How To Scale Your Business With An Outsourced Team, With Founder of FreeUp, Nathan Hirsch

In this episode, Roland talks with Nathan Hirsch, the founder of (recently sold) FreeUp, and (the newly launched) Outsource School. They discuss his story, why he wouldn’t do a Drop-Shipping business now, his new Venture with Outsource School, and how he scaled FreeUp from a $5,000 investment to 12 million last year. “The entire time we acted like the sale wasn’t going to go through. That they were going to pull out at any given time because we didn’t want to get to the end, have them pull out, and have neglected the business for three months. So, it’s tough to do, but we ended up having our best month the month that we were acquired”. Nathan Hirsch  11 years ago, Nathan Hirsch started his first company, Portlight, in his college dorm room, selling textbooks on Amazon. Since then, Nathan has bootstrapped two multimillion-dollar businesses.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Nathan at OutsourceSchool.com Listen For Nathan’s TOP 3 Ways To Scale A Business Up 1.  A Partnership program with ‘Content Swaps’. “…Find all the big players in your space that don’t have a competing service and find ways to mutually work together, consistently over time. So you’re constantly getting in front of their community.” Nathan Hirsch 2. Affiliate Marketing “Everyone’s looking for a good source to point people to that makes them look good. And that’s really what it’s all about”. Nathan Hirsch 3. Podcasting “So podcasts are great for networking. They’re good for backlinks. They’re good for a snowballing effect. You get to use them to get on bigger opportunities, speaking, engagements, whatever. And it’s good to get in front of thousands of your ideal audience”. Nathan Hirsch Plus, The most surprising thing about his FreeUP Exit. How he ran his company with 30 Full-time VA’s in the Philippines. What he would do differently if he were starting again today. How to find ‘good people’. How his drop-shipping business went from being a roaring success to something being something he left behind. His major mentors. His favorite read! And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Nathan Hirsch On LinkedIn  Contact & Follow Roland On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
08/07/2021m 44s

The Biggest Threat To Your Future Success, By Roland Frasier

Roland Frasier addresses a threat every business owner and entrepreneur has to face, in this very short episode. Listen in for a powerful practice that will protect your time, your success, and your future. Focus.   Set specific time aside just to think and process. Determine what is essential and say no, or "not now" to the rest. All of my virtual mentors, from Steve Jobs to Thomas Edison, did this well. Some walk, as Steve Jobs did, some meditate like Ray Dalio. And some, like me, do it in the morning or evening, alongside working out.  No matter what, your current success is the biggest threat to your future success.  Read that one more time.  Your current success is the biggest threat to your future success. Your current success will create opportunities because others will want to work with you and tap into it.  Just remember it's easy to drown in opportunity if you're not practiced in the art of saying no. Choose one or a very few things to focus on, and keep your eyes, thoughts, and mind there. "Business is an intellectual sport." Keith Cunningham If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. We publish an in-depth conversation on Wednesdays and a snack-able edition on Mondays. Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode The Road Less Stupid book Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
06/07/202m 11s

E-Sport Success, Building Bullibone, and Life in An Entrepreneur House, With Trevor Jensen

Roland talks with Trevor Jenson, CEO, Board member and co-founder for several multi-million dollar companies. Trevor’s current projects include HSEL (High School E-Sports League) and Bullibone.  The three gamers that started HSEL were receiving all kinds of equity offers, and they knew they needed help to navigate their way forward. So they brought in Trevor Jensen to consult with them. He saw that it was a massive opportunity and proceeded to help them avoid various bad deals and landmines. He is now a co-founder and has built a great team around them.  “I came in, and there was no revenue going on. They were just doing it for free, paying for it out of their own pocket, working pizza jobs, just to pay for it. Cause they knew it needed to exist.” Jensen He talks with Roland today about E-Sports, Networking, living in an Entrepreneur house, not to mention the success of his OTHER business, Bullibone.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob from his free E-Book. What is E-Sport Exactly? A tournament that gets more viewers than the Superbowl. “So if you think of basketball, football, lacrosse, anything in high school, you have a team, and you play against other high schools, and you compete for Championships (and all sorts of different prizes). That’s what this is. You can play video games for your high school and compete against other high schools.” Trevor Jensen How Jensen introduced new revenue models and put together a team of experts. What they looked for in people and investors. The steps he took and where he began in order to find the right team for this massive opportunity. The Importance Of Your Elevator Pitch For Networking “Having your elevator pitch about your company is really important because if you get people that you’re talking to excited, they’ll make an introduction to someone who makes an introduction to someone, and the word starts traveling fast”. Trevor Jensen Questions to ask that will help you to build rapport and genuinely do good in the world. “If you own the high school audience, you own all of these sports, and we are the biggest and fastest-growing high school E-sports community”. Jensen You’ll Also Hear  How he got into the Pet Industry after being hit by a car. His journey so far as CEO of Bullibone. Deals & Acquisitions. The benefits of living in an ‘Entrepreneur House’. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Trevor Jensen On LinkedIn   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
01/07/2037m 0s

Success, Like Happiness, Is A Choice, With Roland Frasier

How hard are you willing to work for the success that you want in your life and your business?  Roland Frasier gives us an inspiring, snack-size episode today, with a principle most people miss.  “Winners Prepare.” Roland Frasier   Questions To Consider,  How do you show up for the opportunities that arise in your personal and business life?  Are you putting in the mental and physical preparation to maximize each opportunity? How can you use every opportunity as a leverage point for creating even greater opportunities? Are you capable and mentally prepared for the effort that you must put forth to win? “This is where my competition will stop. This is where I push forward and Win”. Kent Clothier If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also head over to our website for more ways to listen - and to sign up for bonus content from Roland. Click to find us on Apple Podcasts and other podcast players.  Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
29/06/207m 5s

The Power of Understanding Your Numbers: The Secret To Massive Growth, With Vinnie Fisher

Roland sits down for a valuable conversation with Vinnie Fisher, founder, and CEO of Fully Accountable, which provides outsourced accounting and finance. It’s unusual for a service company to hit almost eight figures in under five years, but that’s precisely what Vinnie has done with Fully Accountable. If you find yourself intimidated by numbers, or frustrated with your CFO, or want to learn how to find the right hires so that you can be less ‘in the weeds’, you’ll find this and so much more in this episode. “I discovered in the process; there’s really four jobs. There’s this executive bookkeeper. There’s a controller, there’s a financial analyst, and there’s a CFO…You can’t just hire a CFO to expect all those other jobs to be done”. Vinnie Fisher If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends.  Listen For, What Vinnie believes is the Secret to Fully Accountable’s massive growth. The Simple Step/shift that doubled the size of his company. Why this ‘big internet guy’ ended up building a substantial service company. The areas that most entrepreneurs overlook from an accounting standpoint. “If your books aren’t closed on the hour of the month, and then adjustments are made by the 15th of the following, you’ve got a disconnection problem of your accounting team to the running of your business.” Vinnie Fisher The critical value of Benchmarking. What happens when you reach 1M in gross revenue. “Everything you do to get to a million dollars is way different than what happens after, right? Which, by the way, is less than 7% of all companies. So this magical number that everyone acts like is the first place you get to, is actually when the hard part of business starts.” Vinnie Fisher 5 Pieces Of Data Every Business Owner Needs To Know 1) Deposits 2) Labor 3) Cost of Goods 4) Media 5) Profit Margin (Not just profit). “I made a big mistake that if there’s more money in the bank, I’m doing good until I was until I realized there’s a real standard for what my margin of my company is. I’m now more consumed with how much I’m off on margin than I am about whether I make a profit.” Vinnie Fisher You’ll Also Hear, Why he still believes a sales team is critical and why he still loves the phone! His preferred hybrid mix of employees and ‘homeys’ (contractors working from home). “I’ve got a company that’s on the inc 5,000 list because of my outsourcing philosophy. I think that a core team can utilize outsource components to leverage growth.” Vinnie Fisher  • Vinnie’s hiring strategy and the tests he uses to find the right people. “So we believe in a triangle effort, attitude, and ability…if they don’t meet those three things, it doesn’t matter.” Vinnie Fisher • How he structures compensation, and why. “I’ve learned a couple of things. Some people don’t want their upside capped. Other people want their downside protected. Right? And so somewhere in the middle that can work. So we believe in a healthy base rate with commission.” Vinnie Fisher. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Vinnie Fisher On LinkedIn Resources Mentioned in this Episode FullyAccountable.com/resources  Contact & Follow Roland  On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
24/06/2043m 12s

5 Steps To Grow Profits Through Creativity + Innovation, With Roland Frasier.

Our host, Roland Frasier, has founded, scaled, or sold 24 different 7 to 9 figure businesses, ranging from consumer products to industrial machine manufacturing companies, with adjusted sales ranging from $3 million to $337 million. You don’t manage that kind of success without knowing a thing or two about creativity and innovation. In this episode, Roland draws on his experience and shares his strategies so that you can grow your profits too! If you enjoy this podcast, would you take a moment to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends? Ask Better Questions Before we break down Roland’s 5 Steps, he swears that asking better questions IS THE KEY to innovative thinking. If you want to create growth strategies that will propel your business forward, faster than the average, this is critical. If you are always asking questions like, “How can I cut costs by 1/3?” or “How can I hit my three-year goals in 6 months,” then you will turn on both the conscious and unconscious areas of your brain, and the creativity engine will engage.  “If you do what you’ve always done and copy what other people are doing, there won’t be much opportunity for innovation or exponential improvement.” Roland Frasier Listen Today For Roland’s 5 Steps To Grow Your Profits Step #1: Implement a Top-Line Scrape. Follow the “Profit First” philosophy of demanding that your business produce a profit before anything else. You work hard in your business, and it exists to serve you by providing the standard of living that you desire. Carve out your share first and force the company to perform at a level that provides you with your required profit. One of the easiest ways to do this that we employ in our businesses is to implement a Top-Line Scrape (“TLS”). The TLS simply takes your monthly Net Sales figure, Gross Sales less returns, discounts, chargebacks, etc. and then multiplies that figure by a fixed percent that you determine as your profit that you want to earn from the business. So, let’s say you have gross monthly sales this month of $210k with refunds and discounts of $10k, and you want the business to earn you a 15% profit. Simply establish a TLS of 15% of Net Sales, and multiply your Net Sales figure of $200k by 15% to determine that your TLS for this month should be $30k. “This is Step #1 because if you don’t consciously decide and then insist on receiving a specific profit from your business, your business will very frequently find a way to demand every dollar that it produces to operate and grow.” Roland Frasier The next four steps will provide you with additional strategies, tools, and techniques to drive more profit from your business so that it will be easier for you to follow the TLS model. Step #2: Turn Expenses Into Profits When it comes to innovating to increase profitability, “E2P” is one of the most potent strategies. Here’s how it works.  First, take a look at all of your major expenses. Next, rank them from highest to lowest by category. For example, if payroll is your most significant expense, that would be ranked #1, then maybe rent, then cost of goods sold/inventory, etc. Now that you know what your biggest expenses are, brainstorm ways that you might be able to turn those into a profit center. For one of our businesses, we identified that payroll for our content creation team in the Philippines was one of our largest expenses, costing about $50k per month. As we considered what we could do to turn that into a profit center, we decided that if we started offering content as a service to other businesses, we could actually transform this $600k per year expense into a profit center. At the very least, we could provide content creation to other businesses using our excess capacity to create a breakeven situation. Listen for some great examples from Roland! “You are only limited by your own imagination in creating ways to transform expenses into profits.” Roland Frasier Step #3: Identify and eliminate the inefficiencies in your business. One of the best ways to do this is using Taiichi Ohno’s seven “Mudas,” or seven’ wastes,’ which are 1) Transportation, 2) Inventory, 3) Motion, 4) Waiting, 5) Overproduction, 6) Over-processing and 7) Defects. They are often referred to by the acronym “TIM WOOD.” Roland provides three more ‘wastes’ that also need consideration: 1. Waste of talent – not using your people to their full potential. Or not asking them regularly how you can improve processes and eliminate inefficiencies. 2. Waste of Materials: Utilizing off-cuts and by-products as opposed to sending them to the dump. Listen for an awesome example of this that generated $250 million in annual revenue!! 3. Waste of Resources: failing to make efficient use of natural resources like electricity, water, and fuel. “That first step of examining potential inefficiencies is critical because you can’t fix something if you don’t know that it needs fixing in the first place.” Roland Frasier Run through the seven wastes and try to identify where the inefficiencies exist in your business. Step #4: Flag and fix failure points (both existing and potential future failure) in your business. We all have areas of our business where we know that things are going wrong. Maybe it’s something that customers habitually complain about, places where subscriptions or continuity revenue falls off, or a customer experience that you never got around to improving. Additionally, potential future-failure points may pose a threat to your business. To identify the existing failure points, examine your KPIs around Average Order Value, Lifetime Customer Value, Customer Churn, Net Promoter Score, Customer Health Score, C-SAT, and Employee Sentiment scores. To identify the potential failure points, use Inversion Thinking, where you list the things that you DO want to happen in your business, then invert them so that you identify those things that you DO NOT want to happen. Then, find solutions to all the things that you do not want to happen. For more on this, listen to this Episode. “Tell me where I’m going to die, so I can be sure to never go there.” Charlie Munger Step #5: Use First Principles Reasoning and Inversion Thinking  Use First Principles Reasoning (“FPR”) to identify, define, question, and validate or innovate on your current assumptions about your business.  In the “split the truck” example (early in the episode), the assumption would be that you need two separate delivery formats to get your products to your customers, tanker trucks and box trucks. Break the problem down into its fundamental principles. This is where you ask questions about the assumptions you made in the first step. In the “split the truck” example, the first question to ask would be, “Is it possible to deliver our products to customers on a single truck?” Lastly, create new solutions from scratch, just like our “split the truck” innovator did by designing his own half-tanker and half-box truck. Conclusion If you want to make more profit from your business, you absolutely can. You simply have to decide what you want it to be and demand that your business produce it. Follow the 5-step process provided above, and you can make it happen. You will be amazed at how quickly your business begins to perform for you. Click to find us on Apple Podcasts and other podcast players.  Resources In This Episode “The Goal” by Eliyahu Goldratt Book. PROFITS FIRST Book. “Everyone should read it”. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
22/06/2012m 18s

Franchise Secrets With Erik Van Horn And Roland Frasier

Do you hate your job? Is Sunday ruined because Monday’s the worst? You might just be the IDEAL candidate for a Franchisee, according to our guest on this show, Erik Van Horn. Or maybe you’re a serial entrepreneur that doesn’t want to start from scratch? This episode is a great listen if you want to know more about this whole model. But also, listen in if you have a business, and you want to hear a high-level brainstorming session on how Erik can grow his business exponentially. Erik Van Horn is the Founder, and CEO of Franchise Secrets, a hub for franchisees and franchisors to get excellent content and information. Van Horn is a franchising specialist and expert in multi-unit, semi-absentee business ownership. Usually, 1% of people looking at buying a franchise actually buy one. But because of Erik’s counsel, content, and expertise, 25% of his clients purchase a Franchise. “There are so many people out there that are pushing Franchises on people that should never buy a Franchise, and yet there are people that are really good for Franchisors as a Franchisee, that can’t find the right one.” Erik Van Horn. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends.  Listen For, The Ideal ‘customer’ for a Franchise What you get out of a GREAT Franchise with a semi-absentee model. Why life gets easier when you have about three stores in place. How many hours you can expect to put in alongside your investment. “Someone that’s never created something from scratch does not understand the challenge of creating and learning how to do everything from zero… It’s very hard. Franchising isn’t for everyone but, but the good ones have all of that figured out… so you get a brain trust... to shortcut to success”. Erik Van Horn The Ideal Franchisor The questions you need to ask to weigh up whether it’s a good idea for your business to go to the next step and take it to the franchisor level. “Franchising is not just about expanding your business. You are now in the business of helping franchisees become successful. It’s not for everybody, because you’re not going to be able to make everybody happy. You have to know what you’re getting into, but it can be a GREAT thing.” Erik Van Horn • When Erik will NOT work with someone. • How he qualifies the right people and gets his 1 in 4 closing rate. • Tips on getting the right kind of financing. “I don’t want people to get into a business that’s not right for them. It’s not easy. Business isn’t easy. But Franchising changed my life 18 years ago”.  Erik Van Horn. Plus, Listen as Roland consults with Eric on the next steps for his Franchise Secrets business. Including, • How to do things that don’t scale in order to do something that does scale. • Deal flow and opportunity. • Mastermind, group coaching, certifications, and other strategies. “It’s important to me that I’m not selling my time.” Roland Frasier   And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find Erik Van Horn On Facebook  On The Franchise Secrets Podcast Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
17/06/2035m 53s

3 Negotiating Lessons from Burgundy, The Nazis & The 3 Walls, With Roland Frasier

Roland Frasier is a phenomenal negotiator. Not only was he a business lawyer for 12 years, but Roland has also founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. You don’t manage that kind of success without knowing a thing or two about negotiating. So listen in today for some excellent principles to help guide you through a tough negotiation.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. If you find yourself needing to do some negotiating right now, you may also find this episode, and this episode (both with Roland) useful. The Bouchard Story Back in World War 2, in the 1940s, the Nazis occupied France, and parts of Burgundy were under their control. Orders were given to appropriate large quantities of lower quality French Burgundy for the troops, and higher quality wines were to be purchased and sent to Germany for the officers and higher-ups. To save as much of their better wine that had not already been designated “Grand Cru,” several of the local producers gathered and established a new designation, “Premiere Cru,” to permit that wine to avoid appropriation. The plan worked, and that saved quite a bit of wine. But, the best wine of the region was also at risk, and even if the wine was being purchased for the officers, the French didn’t want all of it to leave their region to be lost forever. Several of the winemakers built false walls in their large, sprawling cellars beneath the city of Beaune in the heart of Burgundy to hide their most precious wines. Among those was Bouchard Pere et Fils (which Roland recently had the pleasure of visiting). Bouchard has an immense underground cellar that covers several blocks beneath the city above, and this cellar stores millions of bottles dating back to the mid-1800s. They chose one of their off the beaten path cellar rooms that held about 35,000 bottles as the primary storage spot for their best wines and then built a false wall behind which to hide their liquid treasure. However, false walls were not uncommon, and the Nazis knew that they were likely to exist in cellars, so they were not shy about breaking through walls at the end of cellar corridors to check and see if anything was hidden behind them. So, when they arrived at Bouchard’s cellars, the Nazi soldiers did indeed knock down and break through the false wall Bouchard had built. However, rather than finding the most precious wines, they found a cache of lesser wines instead and, delighted that they had foiled the winemaker’s attempt to hide these bottles, took them all away. What they did not know, however, was that Bouchard had built not one false wall between its prized 35,000 bottles and the main cellar, but three, and cleverly stashed a large quantity of lesser wine bottles behind each false wall so that the Nazi’s would believe they had found the best wines and not go any further. Fortunately, the soldiers were not well-versed in French Burgundy terroir and therefore were unable to discern the quality level of the wines they found hidden behind the first wall. The plan worked, and thankfully, the most prized bottles survived throughout the war, hidden safely away behind two additional false walls. There are several lessons in business and negotiation that we can take from what Bouchard did. Lesson #1: Construct “False Walls” Whenever you have an absolute that you cannot give on and do not want your negotiating opponent to discover, take the time to construct several “false walls” that you can allow them to “breakthrough.” This will allow you to give them the pleasure of getting something in return as you concede the issues that you are perfectly comfortable conceding, which will, in turn, be more likely to allow you to protect your most precious negotiating points. Listen for Roland’s examples! Lesson #2: Collaborate & Infiltrate The French resistance could have opted to take a stand in the cellars and fight it out with the Nazis, but that would have risked the destruction of the cellars and the wine within, as well as the loss of hundreds of French lives. When faced with an opponent who has superior leverage, cooperate with them, and work collaboratively to find out what they really want. You can usually learn quite a bit by asking questions to get to the bottom of what your opponent really wants. Remember, humans are emotional creatures, and often there is some emotion underlying every human desire. Your opponent may not even know the thing they actually want from the negotiation. In the case of the Nazis, they wanted wine for the troops and themselves, to escape the horrors of war and to fulfill the orders of their commanders. They didn’t necessarily want or need the very best wine the French had created. Giving them something that fit the rough description of the physical thing the Nazis wanted (wine in bottles) satisfied the desire for something with enough alcohol to provide an escape and physical bottles to send to their superiors back home in Germany. “In your negotiations, always ask questions. The person on the other side may tell you they need a $2.5 million purchase price for their company. Still, by asking questions, you may find their real underlying desires are to escape the monotony of a business they no longer enjoy and to provide $250,000 to start the new venture they are salivating to start.” Roland Frasier If you can satisfy their emotional needs to leave the existing business and start the new one by providing them with $250,000, you have a good chance of drastically reducing the purchase price, maybe even by as much as 90%! Lesson #3: “Print the Label” In the case of Bouchard, they were well-aware that they would have to give up much of their lesser wines to the invading Nazis. They knew that they couldn’t protect everything. So, they accepted that fact and created a dividing line between their most sacred bottles (the 35,000 Grand Cru hidden behind the three false walls), their medium quality wines (the ones they hastily designated Premiere Cru), and their least valuable, and most easily replaceable table wines. The Nazis made the rule that Grand Cru was not to be appropriated and sent to the troops. The French did not want to destroy their designation system by suddenly elevating all wines to Grand Cru, so they literally printed a new label with a new premium wine designation (Premiere Cru) to protect the wine from appropriation. As you negotiate, realize that you most likely won’t be able to get everything that you want, but if you pay attention to what your opponent wants (see Lesson #2 above), then you can control the frame by “printing the label” on each negotiating point to achieve your objectives within the terms of their rules. Listen For Roland’s Examples! Conclusion Take these three negotiating lessons from Burgundy, the Nazis, and the 3 Walls and use them in your day-to-day negotiations. Construct “false walls,” collaborate and infiltrate, and print the label. Whether you’re negotiating corporate acquisitions or just trying to get kids to do their homework, this stuff works and can help everyone reach a happy agreement faster. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
15/06/208m 14s

5 Licensing Strategies To Add A 6 Figure Profit Center To Your Business, With Bob Serling.

With No Risk, And No Cost. Sounds good right? Most companies don’t realize that almost anything that a business owns is an asset that can be licensed, whether that’s a service, a process, a training program, a Physical Product, Intellectual Property, such as marketing systems, or, your name and image! Any asset can be licensed.  Bob Serling of Licensing Lab helps companies turn their assets into 6 and 7 figure profit centers. He’s a 30-year marketing veteran AND the founder of Profit Alchemy, Inc. Serling shares how he invented a skateboard toy featuring Tony Hawk’s branding, that was sold worldwide. Bob also co-created and marketed advanced assessment software currently being used by many Fortune 500 companies. This is a fascinating and super helpful episode. As always, Roland asks questions that most people don’t. Serling and Roland discuss inventions and product development but focus on licensing and how YOU can explore these possibilities too.  Serling shares some famous examples as well as a deep dive into how this all works. Listen if you want to bring these kinds of deals together. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. You can also learn more from Bob, by downloading his free E-Book. “It’s really important that people realize, they do their business on a day to day basis, but those relationships you’ve built are leverageable assets. But most people don’t think that way”. Bob Serling Listen For, The 25 Million Dollar letter (that he licensed and went on to make even more from). The nuts and bolts of brokering a deal. How to make money connecting people. When to turn your most significant expenses into profit centers.  Lesser-known advantages to licensing. Five of Bob’s Top Licensing Strategies Process & IP Licenses Profit Cloning Exponential Tollgates (The 25 Million Dollar Letter) Certifications Repeating Circuit Joint Ventures “Any time you get greedy, deals fall apart real quickly”. Bob Sterling Including, Bob’s Secrets To Successful Inventions (“Profit Cloning”). How he Invents something that’s guaranteed to be successful. How to research invention ideas and his personal “Profit Cloning” process that has proven successful. The stiff challenges of getting an invention to market, and how he gets around that. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Contact Bob Serling By downloading his free E-Book, The Licensing Solution. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
10/06/2049m 43s

How To Grow A Huge, Lean Company, And Let Go Enough To Live The LifeStyle You Want, With Tom Wilkerson

If you find yourself a perfectionist in your business, because you care SO much about it, this episode will help you to LET GO so that you can see the growth and lifestyle that you WANT.  Tom Wilkerson runs a multi-million dollar company with just one employee. He has Doubled and Doubled and Doubled his business, and it all began when he “was just solving my own problem”. He and Roland talk today about how he does it, in this short, snack-size episode. “You said to me, If it’s only 80% as good as I would do it, but they do five times as much as I would do, then I’m way ahead. So that’s when I started farming it out, farming it out, farming it out.” Tom Wilkerson If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For, The game-changing advice Roland gave him years ago. “I’ve consistently been the biggest log jam in my business”. Tom Wilkerson How he and his wife make working together, work. How (and why) he keeps his business so lean. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Find & Follow Tom Wilkerson On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
08/06/2012m 8s

SaaS Success, Unicorn Developers and Billionaire Secrets, With Nitin Chhoda.

Nitin Chhoda talks with Roland Frasier about his journey so far as an Entrepreneur. Nitin founded InTouch less than five years ago, a growing software company that serves as an engine for over 1500 Physical Therapy practices. Entrepreneurs of all kinds will appreciate Nitin's take on a relational versus transactional way of doing business, working with teams oversees AND, listen through to the end for some priceless advice a Multi-Billionaire passed on to Nitin. Plus, If you're considering a software business or project, glean from Chhoda's expertise as he shares his mistakes, advice, and insight with Roland. "Back then, my identity was, my business. How much money I made. I think I was insecure in myself and I was transactional. I think as you grow in your business, you become more relational." Nitin Chhoda If you enjoy this episode, please subscribe, and we'd love you also to write us an honest review on ApplePodcasts. You can find Nitin Choda on LinkedIn or through his website.  Listen For, How he began by modeling other similar industries and their success. Why he chose to join a pricey mastermind before masterminds were 'trendy.' "I intuitively knew that I would stagnate if I didn't surround myself with people that were smarter than me. I am a big fan of watching and learning, and I absorb things like a sponge…I wanted to feel like an insider. Peel back the layers of the onion. And you've got to pay to play". Nitin Chhoda How to identify "Unicorn Developers." "The right developer in Software is like a Unicorn. Not only because of the way they code but because of the way they think. One unicorn is better than having five average developers. They are four moves ahead". Nitin Chhoda  Where to look online for a great developer, and the use of pre-qualifying projects in his hiring approach (Please note, oDesk is now Upwork). Why he prefers Java applications but allows the developer to lead the way. "If you adopt a less common language, you're more likely to succeed because there's a higher barrier to entry." Nitin Chhoda      • Why he doesn't hire Project Managers. "I think that the owner who drives the vision should work with the developer who amplifies the vision. A project manager is like a third wheel that's needed when you get to a certain scale". Nitin Chhoda Nitin's advice for someone considering a Software project. The difference between a copycat idea and something worth developing. "At the end of the day, this comes down to how many users you have and how fast you can scale."Nitin Chhoda Chhoda's Shares His Biggest Mistakes So Far! "The biggest lesson is when you work with a lawyer, and you will… it sucks, but you must work with lawyers who are aggressive for you. Not a nice guy". Nitin Chhoda. Plus, Listen For 3 Questions A Multi-Billionaire Taught Him To Ask. How can you impact the maximum amount of people positively? How can you imagine a better future? Imagination is more important than anything else. How can you create unlimited wealth and abundance for your employees? "This was really profound for me because I realized I shouldn't look at money as a number or a game, I should look at how much value I can create…I need to do game-changing things, and then the money will follow". Nitin Chhoda. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode InTouchBilling hunter.io Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
03/06/2039m 19s

5 Steps To Free Yourself And Get Ahead In Life And Business, With Roland Frasier.

What are you holding onto, that’s actually holding you back? Today Roland tells a story that demonstrates a timeless principle in business and life. If you want to move forward faster in your personal or business life, this episode will certainly help you do just that. "The only way to fix dependence on a crutch is to let go and start walking without it." Roland Frasier Often the 'Crutch' that you lean on will become a leash that holds you back or hurts you or your business. If this rings true for you, listen in today for Roland's Step by Step plan for throwing away YOUR crutches and leashes. Be sure to hit SUBSCRIBE on Apple Podcasts and share this episode with your business-minded friends. 5 Steps To Free Yourself From Your Crutch (And Leash) Step 1, Enquire   • What things are you doing in your life and business that you don't want to do?   • Identify the tasks that you hate, that you loathe?   • What are you doing that's not earning you the money you need to live the life that you want to lead?   • Who is someone you work for, or with, that no longer brings joy or value to your personal life or business?   • Is there anyone in your business or life that you don't see eye-to-eye with on moral or ethical issues? Who has values that don't match your own, and they're not likely to any time soon? Make a list of all of the above. Step 2, Identify Make a list of things to stop doing and relationships to end, based on your answers to the questions above. When you've done this, you now have a list of all of the crutches that have become leashes.  Step 3, Visualize If you are going to take these necessary actions, you're going to need some help getting motivated.  Take a moment to imagine life in a year, when you've eliminated each crutch/leash on your list. Picture how much more profitable, peaceful, joyful, your life will be. Behavioral Scientists call this ‘future pacing’. Now hold onto this visualization as you move on to step 4. Step 4, Prepare As humans, we are all conditioned to avoid pain and seek pleasure. The reason these crutches are hard to let go of is that at some point, they helped. At some point, they were beneficial. Ending a relationship, whether with drugs, alcohol, a person, or a crutch, is one of the hardest things we as humans may have to do.  Prepare yourself for this. For each item or person, you need to let go of, write out what you want to say ...Even if you have to play devil's advocate with Yourself and do some self-talk! Listen to the episode for Roland's examples. Step 5, Act, Throw, And Cut. Accelerate your happiness and success by using this process and take some giant leaps forward, on your own two feet. Lean on the work you've done and do what you need to do.  Now that you're thinking consciously and intentionally about recognizing these crutch and leash situations, you will be able to move forward faster into the life you want to live. Who is Roland Frasier?  Roland practiced business, tax, and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland is currently growing DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation. Click to find us on Apple Podcasts and other podcast players. 🎧   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
01/06/2020m 13s

The 5 Core PR Stories Your Company Already Has (And More), With Cameron Herold

There's so much to take away and learn in this episode. Roland Frasier and Cameron Herold discuss business, operations, and mind-set. If you're a COO (or you HAVE a COO), this conversation will be super helpful for you. They talk about how he's advising his COO alliance to shift and keep moving toward profitability. Plus, they go into depth on his expertise in PR. If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. "Not only is Cameron (Herold) an amazing business person, with a whole academy for COO's, but he's also really fantastic with PR." Roland Frasier. Cameron is known for being an author, and the COO of "1-800-Got Junk". He took them from 14 employees to 3100 in 6 years, from 2M in revenue to 106M, and all of the above with no debt, and without giving away any equity. They also ranked the #2 company to work for in Canada. But, Cameron had done this several times before.  Listen For, The publicity secrets that have been serving him for 30 years. Three moves Cameron immediately implemented when he started working at 1-800-Got Junk. What you need ready before you pick up the phone and call a journalist. What to say in your one-on-one pitch. Why he believes physical print articles are more powerful than online articles. The best PR 'Trifector' to amplify your brand and keep your stories 'Top of Mind'. "There's no such thing as Investigative Journalism. They can't afford to go out and find stories. The reality is, they are humans… We're all lazy. We all want the path of least resistance… so the reality is, if you're handing them a story, they're probably going to write it, if not now then tomorrow". Cameron Herold. What journalists are looking for now, and the importance of staying at the 'front wave' of the news - if you want them to run your story. How to talk to the media in sound bites, and work your messaging into whatever question the press member may ask you.  The Five Core PR Stories That Every Company Has Already The Overcoming Adversity Story. The Entrepreneurial Startup Story. The Culture Story. How You're Using Technology Tools. The Story About Your Customer. Plus, Cameron Shares His Advice on How To Lead at This Difficult Time "Employees, more than ever right now, in general, want to follow. And it's time for leaders to lead". Cameron Herold. And So Much More! Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode COO Alliance Press Page Cameron Herold Press Page Free PR Book  Meetings Suck Book  Double Double Book Vivid Vision Book  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
27/05/2030m 44s

17 Ways You Can Avoid Giving A Personal Guarantee In Any Deal, With Roland Frasier.

One of the scariest things about being in business for yourself is the risk of losing your home or other personal assets if your business fails. Many creditors insist on personal guarantees, but if you want to avoid this risk and calm those fears, listen in today.  Roland practiced business, tax, and securities law for over 12 years and is now an active investor who drives growth and scale in his portfolio companies. He is co-founder and/or principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million. Roland currently advises over 150 companies on digitally centric customer acquisition, activation, referral, retention, revenue strategies, and plan implementation.  If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover from these tough economic conditions!  So, How do you negotiate your way around giving personal guarantees? Step 1 is to structure your business as a Limited Liability entity. This is 101. But, beyond that, Roland rolls out his top 17 strategies (in order of preference) as an alternative to offering a personal guarantee.  "First off, just say No. Many times the bank or Lender is asking as a matter of course, it's just a box they need to check, and they don't actually care. They will move on. But, when creditors insist, you need some additional tools." Roland Frasier  Roland's Top 7 Strategies Listen for 10 more smart and creative ways to avoid personal risk but move forward with your entrepreneurial ventures. Click to find us on Apple Podcasts and other podcast players. 🎧   It might just save you your home! Provide the Lender with weekly financial statements. This will often ease the creditors' concerns because they can continue to assess the health of your business and ensure that they won't be blindsided if things take a turn for the worse. This is particularly helpful if it's a revolving credit line.   Provide them read-only logins to your financial accounting programs. This is less favorable for you because it puts the creditor more up in your business, but it provides the creditor with all the benefits of #1.  Make weekly, instead of monthly payments. More frequent payments reveal financial challenges more quickly than monthly and therefore reduce your lenders' risks.  Purchase credit insurance on your customers to ensure the quality of critical liquid assets like accounts receivable or purchase orders.  Provide a Fidelity certificate. This triggers a personal guarantee only if you commit fraud as defined in your purchase or loan agreement. This protects the Lender against fraud risk but not against general business risk. It gives you a kind of hybrid liability, so unless you're going to lie, cheat, and steal, you'll be okay with that.   Use specific asset security pledges. Give the Lender a priority lean on particular assets such as Domain names or Accounts receivables or equipment, etc. That way, they have reduced risk, but they still don't get your Personal guarantee.  You can Pledge liability for other assets, such as a domain name that you own, your wine collection, a boat, a watch, or your rental property. This gives them a cross collateral offset that doesn't touch your home. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, but it will also help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
25/05/2013m 27s

Equity Deals, Acquisitions and Exit Strategies With Tommy Mello and Roland Frasier

Tom Mello started in business while he was bartending and studying to be a dentist. When he realized being a dentist was essentially being an entrepreneur, he dove deep into learning about business. Tom began with nothing in the bank and has built his home service business to over 30 Million. In this conversation, he and Roland talk in-depth about their business philosophies. They also brainstorm how Tom might structure an exit (when the time is right) and how he can be smart about acquiring businesses. "The biggest challenge for Serial Entrepreneurs is, which money to take? It's hard to turn away money". Tom Mello.  There's so much to take away and learn in this episode. You get to be a fly on the wall while they hash out Tom's current challenges.  If you enjoy this podcast, be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen For Tom's Recruiting Tactics And His Hiring Philosophy; "I'd rather have a happy person than an 'A+ Player' because, to me, an A+ Player IS a happy person." Tom Mello • The work culture he's built. • Why he has no problem with Millennials. "Millennials have a dream, the dream for something better." Tom Mello • His performance-based structure that rewards the winners and naturally weans out the low-performing team members. Plus, Roland and Tom Discuss, • The first mistake he sees Entrepreneurs make, over and over again. • How he manages his time. "I buy my time at a discount… there's only so much time in the day that I can create focus". Tom Mello • Tom's 3 keys to success: PEOPLE, PROCESSES, and TECHNOLOGY. • Tom's passion for Data. "Let the data do the speaking; it's a very important role." Tom Mello • The mentors and revelations that helped him break through the million-dollar milestone, and the 5M dollar milestone. Listen As Roland scratches the surface of what he teaches in his Leverage, Exit, Grow, and Scale Intensive.  Various Exit Strategies for Tom. Genius Compensation Arrangements and contracts. How to position your business so that you hold the cards. How to reduce the headache (and due diligence necessary) when acquiring businesses. "You're only limited by your creativity and how you can motivate the people." Roland Frasier. And So Much More! Listen in. Click to find us on Apple Podcasts and other podcast players.  Mentioned In This Episode Home Service Millionaire Book Tom's favorite CMS The Raving Fans Book  Contact Tommy Mello At his website, HomeServiceExpert.com Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
20/05/201h 12m

How To Survive AND Thrive Through Economic Downturns, With Kevin Harrington

Kevin Harrington has thrived and survived several economic downturns, including the 70s, the '90s, and the 2008 great recession. He shares some of his personal experiences and the resilience that has enabled him to sell 20 companies to 100M or more. Kevin was one of the original sharks on Shark Tank and still brings a ton of wisdom to the table. "We had built our business as though it was just going to keep growing, …and all of a sudden, we were at the bottom of the bell, and we didn't know how long it was going to be." Kevin Harrington shares his experience and what he learned during the Gulf war. If you enjoy this podcast, listen to episode 42, for another episode with Kevin, and be sure to subscribe on ApplePodcasts, write a review, and share this episode with your business-minded friends. Listen Today For,  When to change your business model, restructure, and sell off assets. Kevin breaks down exactly what he did in the '90s to separate out his liabilities with banks, spot weak product lines immediately, and reduce overheads drastically. What Kevin and his wife did at the beginning of the COVID-19 crisis to 'sure up' their personal cash flow. "You get a little lazy when times are good, but there comes a time when you have to tighten your belt." Kevin Harrington Plus,  • The value of communication, transparency, and communication with your investors & shareholders. • How important it is to look at what you've been doing and what you can revisit because 'different strategies work at different times'.  And So Much More! Listen in. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow Kevin Harrington At his website, KevinHarrington.TV Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show, but it will also help us to connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
18/05/2020m 25s

Hunting Elephants Versus Chasing Rabbits & The Art of Success, With J T Foxx

"Haters spend time on Winners, but Winners spend time with Winners. And hatred is a form of jealousy. I've never met a hater that was doing better than me." J T Fox Roland is excited to share a conversation with J T Foxx. Roland describes him as a super-smart business person, marketer, and one of the best networkers you'll ever know.  JT Foxx is the ultimate Millionaire Underdog. He is a successful serial entrepreneur with companies, brands, and business interests spanning the globe. He is one of the top platform speakers in the World and has been deemed the World's #1 Wealth Coach as seen and heard on television and in radio and print. JT is also a media and TV personality. What is most important to JT Foxx though, are his philanthropic endeavors with youth entrepreneurs and kids with cancer.  If you found this episode helpful and want to hear more from J T, visit JTFoxx.com.  If you're enjoying the show, be sure to subscribe, write a review, and share this episode with your business-minded friends. Listen Today For,  • How he went from eating Ramen and sleeping on the office couch to the 'worlds best wealth coach.'  • How he bombed (and stuttered) when he first started doing public speaking. "It doesn't matter if you're a good speaker, there's a science and a structure to selling. You can't just wing it." J T Fox • The hierarchy in the business world that he believes needs to be honored. "Never give your opinion to someone that's much more successful than you, unless they ask for it." J T Fox. • Why he admires (and what he's learned from) Simon Cowell, Gordon Ramsey, and Donald Trump.  "Some people want to be right. I want to GET it right." J T Fox • How he got clients in 94 countries, owns 50 brands and still does real estate investing. • The problem with big deals. "You're either hunting elephants or chasing Rabbits… that was a great lesson, that first you've got to get rabbits so that you can eat, or you're going to starve". J T Fox. • Why you shouldn't be showcasing your wealth… you will attract the wrong kind of people. "Fans are not buyers."  "You're not measured by how much money you make. You're measured by how much you give". J T Foxx • How J T has changed his approach in response to the Pandemic and what he's doing NOW. "Relevancy is more important than Experience. People don't care what you did 20 years ago. They care what you did the last couple of months. When things open up again, we're all equal. We're all the same". J T Foxx • ˙How he's structuring deals with businesses right now. "You have to remember everybody has a Why Button. And now, everybody has a fear button. You have to press the Why Button and find out the Fear button. They didn't have a fear button 60-days ago." J T Foxx. • How he goes into new countries and crushes it, without knowing anyone.  "Everyone has the same business issues, the same people issues, the same scaling issues…" J T Foxx.  And So Much More! Listen in. Click to find us on Apple Podcasts and other podcast players.  Contact & Follow J T Fox Through his website. On Instagram. Mentioned in this episode, MillionaireFlix.com, and MegaSuccess.com  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
13/05/2054m 14s

9 Steps to 750 Million Views (And Product Sales) On TikTok, With Roland Frasier

Have you already established your business on TikTok? Major brands are now hitting TikTok. It's the fastest growing platform on the planet. The time is now to experiment with it to see how you can best use it in your business. Roland is, as always, on top of it, and has a great snackable episode today. Here's a sound strategy based on a case study of Ralph Laurens' massively successful TikTok account. If you're enjoying the podcast, make sure you're subscribed on ApplePodcasts and share this episode with your business-minded friends.  9 Actionable Steps To Build Your TikTok Campaign 1. Contract with an existing influencer. You could pay your new partner in cash OR send them product for free. Ideally, get an influencer who has an audience that matches your target market, and have them create videos that tie into your product.  2. Choose a major event that appeals to your target market that already has a significant following of its own - on its own TikTok Hashtag. Look for a Hashtag with at least a few million views. 3. Post your videos to TikTok.  4. Create your own unique Hashtag to promote your videos on Tiktok. Find steps to do that here. "Note, You don't have to have a ton of views to get your hashtag to go viral." Roland Frasier 5. Make sure you add your unique hashtags to your influencer videos. 6. Create your hashtag challenge. Ralph Lauren did just that with this copy: "Are you winning at real life? 🏆 Tell us how with #WinningRL and we'll pick 3 champs". #Challenge 7. Reward your winners with something cool, be it recognition, a product, or a prize. You can stop here, and keep your costs lower or continue to step 8 and 9. 8. Pay for a Paid-Ad option (The Sponsored # Challenge), to gain additional exposure. When you do this, do what Ralph Lauren did, in tying your influencer, your main event, your #challenge all together to point toward your Hashtag.  9. Use the Hashtag Challenge PLUS Paid-Ad option. This recent addition allows people to purchase products directly inside the app. It's a game-changer! "That's where everything is really heading now with TikTok, that's why you want to be here not, even if you're not able to afford everything they're offering, this is a game-changer - the ability to purchase in App." Roland Frasier Check out the Ralph Lauren TikTok account for inspiration and examples. They're definitely doing something right with somewhere north of a Billion users per month. Click to find us on Apple Podcasts and other podcast players. 🎧 Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
11/05/208m 0s

Why Coke And Pepsi Will Never Put Kara Goldin Out Of Business.

Entrepreneur Kara Goldin describes Hint Water as a Fifteen-year-old startup, but Hint is highly profitable and seeing crazy growth in 2020, even in the midst of the Pandemic. Before launching the company that she sees as her calling, Kara ran e-commerce for AOL. Because of Kara's unique story and ability to disrupt, she has traveled the world speaking to entrepreneurs and executives, motivating those who strive to become leaders. In this episode, she and Roland Frasier talk shop, and she shares some of her story and her insights for entrepreneurs.  Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since the crisis began. Now would be a smart time to follow him there. Also, scroll down for a unique and timely opportunity Roland is sharing with his listeners.  If you enjoy this podcast and want to hear more from Kara, she has her own show called Unstoppable, and you can visit her site here. "I think, as Entrepreneurs, we can lead an industry, not just lead the consumer… there's room for all of us, and if I can not only help consumers to find the right things but also lead companies to do the right thing, that's massive." Kara Godin. Listen Today For, • The 'Made In America' Advantage that's opening doors in this new economy. • A simple phone call that Godin is making to her distributors that delivers solutions - and ensures sales in these tough economic times. • Why she's never been afraid of Coke or Pepsi coming in and wiping out her business. "More and more, consumers look for brands that are authentic, where there's someone behind the brand…this is partly because of the media, but people want to know the story behind the brands." Kara Goldin. • The role of your personal brand in propping up your company.  • An opportunity that Entrepreneurs have to change the status quo and make a difference.  "As an entrepreneur with a mission to help people enjoy great-tasting clean water, I felt that it was my civil responsibility to go to my local Congress to try to bring federal guidelines to clean water throughout the US." Kara Godin. Plus, 4 Takeaways You Can Learn From Godin's Success 1) When you recognize a problem that you think you have a great solution for, don't assume that someone else has thought about that same problem. 2) Can you get out of your own way? Sometimes you need to commit and embark on a journey before you can get all your ducks in a row.  "Every day I'm thinking, what did I learn from that experience?" Kara Godin. 3) Take the time to stop and think about what you would do differently if you knew what you know now. 4) Be wary of being too reliant on one distributor, one partner, or one channel.  Click to find us on Apple Podcasts and other podcast players.  Roland Frasier's EPIC Challenge How would you like to identify 5 businesses you could acquire right now? Now, what if you could acquire those businesses with zero cash out of your pocket? Sounds impossible, right? Well, that's exactly what Roland Frasier, will be showing you in his 5-day EPIC Challenge, starting May 7th. Over 5 days of LIVE coaching calls, Roland will be breaking down every step, tactic, and strategy you need to know to Ethically Profit In Crisis (EPIC). These are strategies and tactics that he's discovered over a 30-year career working on hundreds of mergers and acquisitions (both as an attorney and as an entrepreneur)! MyEpicChallenge.com Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
06/05/2046m 50s

Pivot, Make Progress And Prosper, With Michael Bernoff

Roland Frasier talks with Results Coach, Marketer & Persuasion Expert Michael Bernoff about his experience and perspective during this Pandemic and economic slowdown. Bernoff's specialty is teaching communication skills that allow you to be stronger mentally, emotionally, and physically. It seems like a great time to get better at that, right? Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since the crisis began. Now would be a smart time to follow him there. For more from Michael Bernoff, check out our last (longer) episode with him here, and visit Call2ActionTime.com for his current programs.  Today, Listen For • How (more than ever) watching your language and perspective can hinder or help you to be an effective person. • Pivoting suggestions for industries that are frozen (including martial arts, a yoga boutique, and restaurants). • What he's doing with the three hours a day that he's 'gained' in lockdown (because he's not commuting or dining out). • Where Michael is placing his focus right now.  • How the Bernoffs are approaching 'lockdown' with 'Re-allocation of funds' at home. • And more! Mentioned In This Episode Michaels' New Book.  Roland's EPIC Challenge  How would you like to identify 5 businesses you could acquire right now? Now, what if you could acquire those businesses with zero cash out of your pocket? Sounds impossible, right? Well, that's exactly what Roland Frasier, will be showing you in his 5 day EPIC Challenge, starting May 7th. Over 5 days of LIVE coaching calls, Roland will be breaking down every step, tactic, and strategy you need to know to Ethically Profit In Crisis (EPIC). These are strategies and tactics that he's discovered over a 30-year career working on hundreds of mergers and acquisitions (both as an attorney and as an entrepreneur)! Sign up for the EPIC Challenge today! » Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
04/05/2023m 23s

James Altucher On The Current Crisis, What To Invest In, And His Successful ‘Idea Strategy'.

Roland Frasier and James Altucher talk about what's happening in the world as it relates to the economy and the Pandemic. Altucher is an American entrepreneur and angel investor, author, and podcaster, who has founded or co-founded over 20 companies. Altucher is a contributor to publications including The Financial Times and The Huffington Post. Listen to this episode if you want to hear thoughts and tips for the times we are in, and the times ahead.  "Everybody has their expert audience, but nobody really knows anything. This is a brand new phenomenon that's happened to society, that started off with mania and hysteria… but one thing everyone agrees on is there's a beginning, middle, and end to this thing." James Altucher Roland Frasier has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page since this crisis began. Now would be a smart time to follow him there. For the record, this call/episode was at the end of March 2020.  Click to find us on Apple Podcasts and other podcast players. If you love the podcast, please be sure to hit "SUBSCRIBE" and write us a review on ApplePodcasts. Listen Today For, • Altucher's Stimulus recommendations. • What he's looking for (and how he approaches investing) in the stock market "There's going to be opportunities in this market, but you never should feel like, Oh my god, I'm going to miss out if I don't invest today. That's never the case". James Altucher. • Smart moves in the Publishing and Info-Product world. "This is the time to think about how to give to your customer base… but be thinking about what opportunities there are going to be after all this". James Altucher • Altuchers' 10-Ideas A Day Habit (and how he uses it to network and open doors). • James' best and worst ideas he's had today (they're pretty good!). "Creativity has to be exercised; otherwise, it atrophies, so you have to exercise it." James Altucher • His thoughts on Cryptocurrency and why he likes Bitcoin. • Where he sees opportunities, and the industries that are going to thrive. "The next Uber is certainly going to come out of this period. Just like Uber came out of 2009, Microsoft came out of the recession in the '70s, and Hewlett Packard came out of the depression in the '30s." James Altucher Plus, his favorite books, and more! Find James Altucher Through his site. On Tik Tok. On Twitter. On His Podcast. Mentioned In This Episode Viktor Frankl and the Book of Job: A Search for Meaning Book Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.  Click to find us on Apple Podcasts and other podcast players. 
29/04/2050m 15s

Three Winning Facebook Strategies That Will Grow Your Audience NOW, with Rachel Miller

Rachel Miller is an online entrepreneur, founder at Moolah Marketer, and a mom of six kids (in five years). She began as a mom blogger and went on to build audiences ranging in the millions. In a time when many business owners are at a standstill or slowing down, Rachel is trying not to drown in opportunity. Roland talks with her today and gets some great insight for our listeners. “I am in high demand right now because I help businesses that are struggling.” Rachel Miller. Listen today to glean energy from Rachel, and get some fast hacks to help your business! For more from Rachel, you can join her Facebook group here. If you love the podcast, please be sure to hit “SUBSCRIBE” and write us a review on ApplePodcasts. During the Pandemic and a season of lockdown and stay at home orders, are you able to deliver your product right now?  • If not, where is the breakdown, the failure point? • Can you pivot to deliver it? If the answer is No, it’s time to focus on lead generation so that you can launch into action as soon as possible. “This is a great time not to take a 3-week vacation, but to double down and get your content ready, build your audience, love your community, get into your neighborhood Facebook groups…barrel down”. Rachel Miller. Listen for 3 Solid Strategies To Help You Generate Leads “Wherever Facebook’s attention is, wherever it’s easiest to ‘collect people,’ that’s where I like to be, and I like to be gaming it, growing it, and hacking it a little bit. Making sure we love and serve people”. Rachel Miller 1.  A Magic Facebook Live Formula In a short Facebook Live, Rachel gets visitors into all of her lists. While she’s talking to people and answering their questions live, she has it all set up: • Messenger gets back to anyone who comments, asking them for their email and SMS. • A button at the bottom of the Facebook Live has a CTA that says ‘Join my group.’ • The link inside the LIVE drops them right into her FB group. • Once in their FB group, if they’re new, she has it set up to get their email address.  2. A low-cost Facebook Ad hack to drive long-tail Pinterest success. 3. The 3-part ‘Content Stack’ that enables Rachel to reach 60,000 people with her 20,000 strong Facebook group. • A Three line conversation starter.  • Followed by a micro reaction meme or photo. • Then something they will share - such as a Tip video - so that they can share, and be the hero. Mentioned In This Episode:  Facebook group Grow Your Audience. Digital Marketer Courses Contact & Follow Rachel Miller Visit her Website  On Twitter Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website   Follow Business Lunch Podcast  On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.  Click to find us on Apple Podcasts and other podcast players. 
27/04/2010m 55s

How To Turn A Live Event Into A Powerful Virtual Experience, With Pete Vargas

Pete Vargas is an author, speaker, and CEO of Advance Your Reach. He helps Entrepreneurs leverage stages and speaking to grow their business. Pete is responsible for booking over 25,000 stages across the world and has a million speakers as clients. Pete is transitioning all of his workshops and their huge live event into Virtual events due to the Pandemic, and he’s not sad about it!  If your business relies on Live Events and speaking, you will appreciate Pete's insight and strategies. Or if you find yourself facing a situation where you need to make a colossal pivot to survive this Pandemic, you will be encouraged by his mindset and motivated to do what you need to do. “We were thinking too small. Sometimes we think too small because of how fast we’re moving.” Pete Vargas Click to find us on Apple Podcasts and other podcast players. Listen For, • Why Pete is thankful for the impact this crisis has had on his business. • The logistics his team are working through to make this a powerful, successful pivot. • A compelling back story that opened Pete’s eyes to the power of public speaking, and subsequently launched Pete to success. “We’re entrepreneurs. We don’t have it perfect, but we’re pivoting.” Pete Vargas How To Provide A ‘360 Experience’. There’s a difference between a Live Stream and a 360-degree experience.  Pete Vargas discusses ways to stagger tiers of attendees and ‘group them’ in your virtual event, based on what ‘chapter’ they are on in their business. He shares how to prepare them with, An Intake Form to put the right people in the right groups, so that you can ensure there’s ‘magic’ in the ‘rooms.’ Set people up for Transformation by preparing them with ‘pre-work’. The power of sending something physical that they can touch in the mail.  Why Pete’s team is building in a Virtual ’Check In’ with an incentive. Plus Listen For, Break Out ‘rooms’. Gamification.  How to break down the timing of your Virtual workshop for optimum engagement and customer satisfaction. And more! “You cannot just engage their computer screens. You have to engage all their senses, a 360-degree experience”. Pete Vargas Mentioned In This Episode: Get your ticket Contact & Follow Pete Vargas Through His Website  On LinkedIn  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
22/04/2053m 8s

Four (Free) Words That Could Change Everything, With Roland Frasier

We’re taking a break from the COVID-19 crisis, to bring an important (and very short!) message directly from Roland Frasier, the host of our show and the mentor/investor/entrepreneur that people refer to as “the smartest guy in the room.” Whether you’re a high flying entrepreneur with a legacy of success or a struggling business owner, you probably need to Hear these words Say these words. For more from Roland, head over to our home page to sign up for more exclusive content, and follow him on Facebook for tactical, up to the minute strategies. In This Snack-Size Episode, Roland shares a simple but powerful encouragement that will, Change your perspective Increase your gratitude Create a lot of joy for others Change your life. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
20/04/203m 31s

William Shatner on The Unexplained, Lockdown, And A Bigger Threat.

William Shatner is a Canadian actor, author, producer, director, screenwriter, and singer. In his seven decades of acting, Shatner became a cultural icon for his portrayal of Captain Kirk of the USS Enterprise in the Star Trek franchise. If you’re listening, you probably knew that already. In this heavy time of COVID-19 and lockdowns, we thought it would be a welcome bright spot to interview this legend. In his conversation with Roland Frasier, Shatner shares what he does these days, including his new show The Unexplained as well as what he’s passionate about currently.  “What I’m consumed with is that this seems to be a dress rehearsal for the coming of the real event, which is global warming. The world has to get together; it has to involve all of the technology… we are all in this together”. William Shatner Listen Today For, A picture of his Quarantined life His take on the Coronavirus Pandemic What he thinks we can do to push back the tide of Global Warming What he’s learning now, and more. “Every Individual Counts…We need to spread the word politically, visually, audibly, that this is No Hoax. The Pandemic is not a hoax, and global warming is not a hoax.” William Shatner Click to find us on Apple Podcasts and other podcast players. 🎧  References Mentioned In This Episode The Horse Show, rescheduled for October. Shatner’s new show, The Unexplained  Contact & Follow William Shatner On Twitter On LinkedIn Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
15/04/2021m 57s

How To Reach Your Dream Customer & Top Traffic Secrets From The King of Funnels, Russell Brunson

Russell Brunson is the Co-founder of ClickFunnels which helps tens of thousands of entrepreneurs get their message out into the marketplace. He’s built a huge Entrepreneurial following and has written several books, including a new release, ‘Traffic Secrets.’  Listen today if you’re looking at alternative ways to get traffic to your business (other than Facebook)! To dig in further with Russell, you can get his NEW book here. Listen Today For, The importance of really getting a deep understanding of who your dream customer is and where they are ‘congregating.’ How Russell shifted the classic ‘Dream 100’ approach to a strategy that had a more exponential impact.  His ‘Hook, Story, Offer’ Framework that you need to weave into every step of your sales funnels.  A clue that can fix any funnel that isn’t performing. “The goal of the story is to increase the perceived value of the thing we’re going to offer them next.” Russell Brunson. Plus, • How Russell ‘digs for hidden treasure’ and his favorite tools for reverse engineering Ad campaigns. • How Brunson reaches out to Influencers and builds a relationship with them for future marketing partnerships.  • Russells take on what’s best - organic or paid traffic? “I love paid as opposed to organic because you can see instant results…but organic (as a long term plan) is the best kind of traffic because it’s free”. Russell Brunson. • What Russell is working on now and what challenges he’s taking on. • The affiliate link ‘afterthought’ that now brings in over a million dollars a month.  Click to find us on Apple Podcasts and other podcast players. 🎧  References Mentioned In This Episode His new book. Contact & Follow Russell Brunson On Twitter.  On Linked In. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
13/04/2022m 43s

How To Turn Your Knowledge Into Profit AND Make Irresistible Offers, With Lisa Sasevich.

We’re taking a break from the Coronavirus conversation today, to bring you this empowering episode from Lisa Sasevich. She's the Founder and CEO of The Invisible Close™, an Inc. 500 company that has helped 15,000 students in more than 134 countries. Roland and Lisa talk about her story, her success, and her passion.  “Anything ‘Here I am I’m mission-driven, and oh no! I have to sell’ - Those are my people”. Lisa Sasevich If you’re an entrepreneur that ‘hates the sale part,' listen today to the queen of leveraging your talents, products, and services into massive profits (without sounding 'salesy'). Lisa shares about her Speak to Sell strategy, her Meant For More brand, as well as many other GREAT takeaways. Be sure to hit subscribe to this podcast on ApplePodcasts, and to dig in further with Lisa Sasevich, click here “You don’t have to take the cards that you are dealt. You can create your life…”. Lisa Sasevich Listen Today For, • How to find the right coach for you. “Even coaches need a coach.” Lisa Sasevich. • How she broke through the limits of one-on-one coaching and went from 80K in sales to 2.2 Million. • Her ‘Signature talk’ that has done about 40M in sales, and how she finds strategic speaking opportunities.  • The ‘value bomb’ that saves her an immense amount of time so that she can give herself to her family. “Don’t change your act. Change your audience”. Lisa Sasevich. • The smart one-liner that you HAVE to have in the first 10 minutes of your talk, to position your offer and keep trust with your audience. • How (and why you need) to justify the limits you put on your offer and ensure that it’s authentic. • How to make an intangible service feel tangible. • The subtle shift that took Lisa from a 'Business Nirvana' to adrenal fatigue (and what she did about it). “If I’m teaching ‘Invite pursuit,’ but I’m out there doing backflips pursuing, then something’s off, and people can feel it. We’ve become incongruent”. Lisa Sasevich How To Discover Your Unique Value and ‘Pick Your Own Brain.’ Look for the clues Take the time to learn how to articulate and bring order to the value that you discover. What’s easy for you and not easy for others. “Making peace with sales has to happen. It’s chapter 1”. Lisa Sasevich. Keys To An Irresistible Offer Invite Pursuit Put a ‘limiter’ in place. When you forget to put a limiter in place, it puts you in pursuit, instead of inviting pursuit. Add high-value bonuses to your customer that cost you very little to deliver. Click to find us on Apple Podcasts and other podcast players 🎧 and head over to our Podcast website for more from Roland.  Get The Meant For More AudioBook For Free Lisa has a special offer for our listeners. For a limited time, Hay House Publishing is allowing Lisa to give away the AudioBook free when you purchase the physical book. Click here to enter your order number and get instant access to the audiobook and over $1k of training from Lisa to support your Meant For More journey. References Mentioned In This Episode Lisa's Programs The Meant For More Book  Landmark Worldwide Think and Grow Rich Book. Contact & Follow Lisa Sasevich On Twitter.  On Linked In. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
08/04/2057m 58s

How To Reach Customers In Their Survival Mindset, With Perry Belcher

In this episode, we’ve captured the highlights of a conversation with Perry Belcher to the War Room mastermind in March of 2020. If you want to keep more of the money you’ve got and make a little more of it, you need to position your business carefully in these un-precedented times, and this episode is going to help you do just that. It’s time to step up as a leader, and Perry Belcher has some great insight on how to do that right now. Perry Belcher is an investor, consultant, and co-founder of Digital Marketer. Perry has worked extensively with The Survival market, which has lept from 20-30% of the audience to 99% of people in light of the Coronavirus crisis. If you want to connect further with Perry Belcher, visit his website here. “Everybody’s driving in the fog with one-foot visibility. When they can get just 6 feet, 10 feet visibility, they don’t need to see the coast, they’re going to start coming back around”. Perry Belcher Roland has been sharing these live Zoom calls with his Mastermind members on his Facebook page. Be sure to follow him there, and if you’re finding this podcast to be helpful, please pass it on to your entrepreneurial friends and thought leaders.  Click to find us on Apple Podcasts and other podcast players. 🎧  Listen Today For 1) What People In Survival Mindset Want. • Hold on tightly to what they have. • Stock Up. • Have a Back Up Plan. Their goal is Self Reliance. So keep that in mind and central in your messaging. If you can help them move toward self-reliance, then you will win them over.  • You have to address the elephant in the room so that you DON’T seem insensitive. 2) Risk Mitigation & Audience Building in This Time.  “This is a really great time to get people into your stratosphere. It’s a great time for acquisition”. Perry Belcher • In trauma, people go to support groups. • They want to be talked through this. • Nothing bonds people together like a crisis. • Your audience needs to hear that everything is going to be okay. “So if you’re hiding right now, that will hurt you later.” Perry Belcher. • Consider how you can create community and connection. Try watch parties - and don’t dis-regard conference calls for less tech-savvy people. 3) People Desperately Need Strong Leaders Right Now. “Marketing is a Conveyance of Confidence” - Ryan Deiss. • They need to look up to confident people. • Show people you’re not only compassionate, but you’re confident by being generous with your money, not theirs. • People are desperate for community, and if you can give it to them, you will come out way ahead on the other side of this.  “If you can help people to support their dreams, allay their fears, confirm their suspicions, justify their previous failures, and throw stones at their enemies, they will follow you to the end of the earth. And there’s no better time to do it than right now.” Perry Belcher 4) Get Active and Get Efficient • You can’t be a one-trick pony anymore. You need to develop: More modes of selling. More traffic lines/channels.  • Drill through your tools and cut re-occurring expenses that you’re not using.  “You better get diversified because nothing is ever as sure as you think it is.” Perry Belcher 5) Use your time, your fear, your hunger to spur you on to do the things you’ve been wanting to do.  “It’s fricking ‘someday’. Use your hunger and the fear, to get your butt off the couch and hustle”. Perry Belcher. Click to find us on Apple Podcasts and other podcast players. 🎧  Contact & Follow Perry Belcher On Twitter.  On Linked In. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players. 
06/04/2017m 29s

How To Raise Capital and Get Investors In Tough Times (Q&A), With Brad Blazar

In this episode, Roland and Brad Blazar talk through what they are seeing with investors right now, and the success companies are having in raising money. They also host a Q&A from a series of live Zoom calls on his Facebook page.  “Everyone is not frozen in fear. We are moving forward. It’s just that we’re at home. Business is still happening.” Roland Frasier Click to find us on Apple Podcasts and other podcast players. 🎧  Last week we shared an episode with Ty Crandall on raising money through the variety of credit options right now. But where today’s guest, Brad Blazar, really shines is when it comes to raising money through investors. Brad has raised over 4 Billion dollars, so he has a firm handle on this landscape right now.  “Diversification is key. So many people were so heavily weighted in the stock market, that it’s been a dramatic awakening for millions of people around the world”. Brad Blazar. For the record, this conversation was recorded in mid-March, 2020.  Listen Today For • Are people still investing, and are companies even able to raise money right now? • Where are people investing right now?  • The digital tools and platforms that Brad is using to keep business moving logistically. • Brad's 'Dollar Cost Averaging Strategy' for those who are tempted to stockpile their cash.  • How Brad is helping people who are afraid and want to get OUT. “Investing is like marketing. Marketing isn’t something you did, it’s something you do.” Brad Blazar Plus, Questions From Entrepreneurs Who Are Trying To Raise Money: • How to change your pitch to investors. • A sample ‘script’ and specific approach from Roland. “You need to be talking about what the investment DOES as opposed to what the investment is.” Brad Blazar • Tactics for structuring Blind Pool Offerings in this economy, and for this new digital environment. • What to do if you’re raising capital for a fully remote company, and do investors even care? • Whether you need to have pre-committed equity to pursue opportunities. • Opportunity Zones  Distressed Securities, and 1031’s. • Thoughts on Multi-Family Syndications, and what to do if you bought too high. • And so much more! “This is forcing us to make a pivot. To ask, ‘what is my primary skill?’ At the end of the day, the exchange of capital between an entrepreneur and a consumer is really where you’re solving a problem. If we can solve problems, and profit from solving problems, offering the solutions digitally, there’s a tremendous opportunity.” Brad Blazar If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!   References Mentioned In This Episode DocuSign Contact & Follow Brad Blazar BradBlazar.com  Contact & Follow Roland On Facebook  Through his Website   Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
01/04/2055m 4s

Jay Abraham's Crisis Strategies: Live Q&A With Entrepreneurs (PART 2)

We're sharing this bonus episode with real entrepreneurs from around the world, asking today’s questions. This is the second part of a “5 Minute Hot Seat” style session. Be sure to listen to part 1 first.  Jay Abraham is America's highest-paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was. He’s been through four tough economic cycles and therefore has experience and wisdom to help all kinds of entrepreneurs in this un-precedented time.  Today, Roland and Jay Abraham address some of the most prominent challenges entrepreneurs are facing right now. Roland has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page. Now would be a smart time to follow him there. For the record, this call/episode was aired on March 23, 2020. “If what you’re selling is still sellable, then let’s figure out how to expand your market in a difficult time.” Jay Abraham For more from Jay Abraham, we had a great sit down Business Lunch episode with Jay last year. You can listen to that here. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!  “In adversity and in good times, the quality of your question is going to determine the quality of your result’. Jay Abraham. Click to find us on Apple Podcasts and other podcast players. 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
31/03/2034m 20s

Jay Abrahams Crisis Strategies: Live Q&A With Entrepreneurs (PART 1)

Roland has been sharing a series of live Zoom calls with his Mastermind members on his Facebook page. Listen today for a “5 Minute Hot Seat” style session with real entrepreneurs from around the world, asking today’s questions. Jay Abraham is America's highest-paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was. He’s been through four tough economic cycles and therefore has experience and wisdom to help all kinds of entrepreneurs in this un-precedented time.  Today, Roland and Jay Abraham address some of the most prominent challenges entrepreneurs are facing right now. For the record, this call/episode was aired on March 23, 2020.   “If what you’re selling is still sellable, then let’s figure out how to expand your market in a difficult time.” Jay Abraham For more from Jay Abraham, we had a great sit down Business Lunch episode with Jay last year. You can listen to that here. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!  Listen Today For The kind of thinking that will prepare you for massive success when we come out on the other side of this crisis. Strategies to maximize a pre-planned launch when clients are hunkering down, and your competitors are asleep. How to “own referral sources” by offering help and support to businesses that have the client base to match your target audience. Ideas to help Restaurant owners and suppliers survive until the market changes. Why this is the time for strategic alliances, joint ventures, and approaching companies (and people) that generally wouldn’t be open to your ideas. … And more! Subscribe today so that you don’t miss part 2 of this episode. “In adversity and in good times, the quality of your question is going to determine the quality of your result’. Jay Abraham. Click to find us on Apple Podcasts and other podcast players. 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
30/03/2024m 54s

How To Access Capital For Your Business, FAST, Bonus Episode with Ty Crandall

Get All the Cash You Need to Survive & Thrive the Coronavirus Economy Click to find us on Apple Podcasts and other podcast players. Roland has been sharing a series of live Zoom calls on his Facebook page. We’ve been sharing some of this super helpful content on the podcast. Today, Roland and Ty Crandall talk about leveraging SBA loans, availability, and strategy to access crisis funding, how to grow and maximize your business credit, and so much more! For the record, this call/episode was aired on March 21st, 2020. “It’s really going to be critical to get in front of it… People who are acting decisively and moving quickly will be in the best position.” Roland Frasier Ty Crandall is a Business credit expert who helps entrepreneurs get capital by improving 'fundability,' building business credit, and access loans and credit lines. “I feel like a weatherman in a hurricane. I’ve spent the last 12 years preparing for this moment. I had a mortgage company in 2008 when everything went down - wrong place wrong time. But I realize that thereafter that there was a lot of financing that I could have got”. Ty Crandall. If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!  Listen Today For • Q & A from real entrepreneurs asking today’s questions • Expert Advice for different kinds of companies, including service-based companies, hotels, restaurants, and Veteran small businesses. • An overview of the SBA Disaster relief loans. • Alternative Lenders that actually makeup 90% of loans.  • The Three ‘C’s that determine your ‘fundability’: Cash Flow, Credit, and Collateral. What’s your strong point? Have all three? Listen to Ty’s advice on the best route to pursue.  • The relationship between your credit, cash flow, and the term length of your loan. • A caution on applying for credit cards on your own. • Why you are better off applying for credit from multiple sources as opposed to one. • So much more! “There’s tremendous opportunity right now to get capital for your business, not only for immediate cash needs but also for going forward. There are 50 billion dollars in SBA money that’s come online, and all kinds of other stuff”. Roland Frasier Click to find us on Apple Podcasts and other podcast players. 🎧 References Mentioned In This Episode Ty's company, CreditSuite.com Loans for Vets Clean up your LexisNexis.com Report. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
27/03/2049m 4s

Creating The Optimal Brain and Mindset For The Next 90 Days, With John Assaraf

Roland has been doing a series of live zoom calls on his Facebook page this past week. We shared his strategy for surviving in business over the next season in the last episode, so be sure to listen back to that.  But today we're sharing what Roland describes is 'one of the most important calls he's been on.' Roland talks with John Assaraf, one of the leading mindset and behavior experts in the world. He dives into getting your head right amid this growing pandemic AND how to approach your employees and clients during this time.  For the record, this call/episode was aired on March 21st, 2020.  If you're enjoying the podcast, make sure you're subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover! Listen Today For 1. How The Brain Processes Threats Like Covid-19. • Why are some people on the beach in Florida, while others are panic buying? • What is media consumption doing to our brains right now? • How does the brain react when it believes there's a threat? "Most people, if they're not trained or skilled in seeing threat and knowing what to do with it, they're going to react automatically…have doubt, which breeds uncertainty, which triggers their fear center, which triggers people to react to their highest level of training." John Assaraf 2. What The Trained Investor or Individual Will Do Instead • Understand that you need to research the research. • Listen to 'the Frankenstein side' of the brain, but understand and observe it, and then be sure to listen to the 'Einstein side' of the mind too. • Get all the 'What if's' out of your head and do this with your team also.  • Come up with calm counter-strategies to the threat and make a plan.  "The trained investor, entrepreneur, individual will be able to observe and know either what to do or whom to ask. Because they've 'been here before, they can respond intelligently and rationally. "John Assaraf 3. How To 'Pace' a Client or Employee That's In Fear and Panic "We think about what we feel, and we feel what we think about." John Assaraf • An approach that will establish calm and bring people 'off the ledge'. 4. And More! We've edited down included some valuable answers to questions that were raised by War Room Members in the live Zoom call.  Click to find us on Apple Podcasts and other podcast players. 🎧  References Mentioned In This Episode Never Split The Difference Book  Contact & Follow Roland On Facebook  Through his Website  Follow Business Lunch Podcast On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
25/03/2054m 15s

What To Do To Survive And Thrive The Next 90 Days, With Roland Frasier

Why this is NOT the time to panic… Business is still OPEN. Ever curious what it’s like to be a part of the War Room Mastermind? Here's a look behind the curtain during our recent strategy call. Roland Frasier details how to change your finances, ops, people, and marketing right now so that you have the cash to get you through whatever happens. If you want to position yourself to ride the post-quarantine success wave, listen in. Tune in if you are nervous about your business and the economy. Will you freeze, fumble, or be able to fight, focus, and adapt? “Do not freeze. This is not the time to freeze. This is the time to double down.” Roland Frasier We are sharing this episode on March 23, 2020, amidst the Covid 19 pandemic. But there's no panicking here. Instead, Roland shares SOUND strategies and counsel from experience (and from history).  If you’re enjoying the podcast, make sure you’re subscribed and share this episode with your business leading friends. It will be entrepreneurs that help our world recover!  Click to find us on Apple Podcasts and other podcast players. 🎧  Four Things You Can Do Right Now To Help You With Your Finances 1) Maximize your credit - listen for this ex-bankruptcy lawyers’ advice on getting the cash you need to push through this time. 2) How to cut what you need to cut, and make the hard decisions so that you have room to breathe. “There’s so much fat in so many businesses.” Perry Belcher 3) Integrate bartering and trade into your ecosystem. 4) Accelerate your cash collection by reaching out with discounts for early pre-pays. What To Do Over The Next 90 Days With Your People  • For your Team: Why (and how) you MUST talk to them. “It’s really important to communicate with your team…Even if you’re scared, you still need to lead. You are leaders…” Roland Frasier. • For your customers: Exactly how to handle it when clients and customers are freaking out.  “Get ahead of the cancel” - Roland Frasier. • With Your Suppliers: Talk to them about deferring payments, OR, buy at a discount! If you can pre-pay (at a discount), do that. People are open to it.  • With Your Lenders: It’s just plain smart to restructure your loans and debts right now (everyone is open to it!), and rates are low.  Operations! What To Do Right Now • Hold on to your personnel. “Please don’t let go of good people. Those people are having a harder time than you are.” Roland Frasier • If you’re having a downturn, now is the time to cut the chord and do the tech deployments and migrations that you’ve been knowing you wanted to do anyway.  • Use Company Time Well! If you have a downturn, consider working on SOP’s, the employee training you've wanted to do, and it's also a great time to work on automation.   "Last But Not Least, BUY! Buy media assets, buy blogs, buy web sites, amazon accounts - anything that is going to help you get what you need for your business. This is the time because those that are not going to survive are giving it away for next to nothing”. Roland Frasier How To Approach Marketing Over The Next 90 Days • Why you need to ‘Lean In’, double down and increase your ad spend.   • Learn from Kelloggs in the Great Depression, Volkswagen in the Oil Crisis in the ’70s, Taco Bell and Pizza Hut in the 90’s, and Amazon in the Great Recession (2008). Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
23/03/2020m 52s

*Special Episode* Adaptability & How To Swiftly Pivot During Chaotic Times, with Joe Polish, Roland Frasier and Dean Jackson

We have a timely special episode for you today, a 'simulcast' bonus edition thanks to Joe Polish and team. Roland Frasier sat with Joe and Dean Jackson to talk about adaptability and the moment we all are finding ourselves in with this global pandemic. If you want to learn how smart business owners and live event hosts are moving decisively to support their clients, preserve their team, and protect their bottom line, you need to listen in.  Everything is changing so quickly, so for the record, this conversation happened on March 15th, 2020. "Entrepreneurial solutions are what's going to help the economy and crisis." – Joe Polish Listen For, • How they're already making shifts within their own businesses to prepare for what's to come. • How Roland handled the postponement of Traffic and Conversion Summit and the three critical questions he asked himself first. • How to think strategically and rationally about your business in times of "turnaround" to maximize efficiency and strengthen your business. • The MINDSET that will get us out of an economic crisis.  • Why cash flow, operations, and marketing shifts need to be assessed ASAP. • What Joe communicated in his latest TEAM HUDDLE in response to the times.  • How to deliver the deliverable no matter what. • How your product determines your behavior, whether it's Essentials, indulgences, or 'deferrables.'  • How to WIN with calm and focused intention.  • A lesson from a boxer about getting punched in the face. "Context is more important than content right now." – Joe Polish If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
20/03/201h 10m

How To Build Trust, Loyalty, and An Audience On Any Platform, with Yifat Cohen.

Roland talks in this episode with Engagement maven, international speaker, and influencer/marketer, Yifat Cohen. She talks in this episode about how she is 'anti-social media,' insisting that impressions, likes, and shares don't pay rent. "But conversions, shares, and interactions that move people to fall in love with your business do." So if you're curious about her strategies and how she's getting 73% conversion rates, this episode is for you.  Yifat specializes in community building, 'gamifying' live engagements, and cultivating brand evangelists. To dig in further with Yifat, visit her website or her company Viral Connectivity site here. If you're enjoying the Business Lunch with Roland Frasier, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! "Since the beginning of the Internet, we are broadcasting… but there's no connection happening between people… when people start doing social media they look at content and create all this stuff. But if you don't have an audience or only a small audience, then who's watching". Yifat Cohen Listen For Why the classic internet marketing model is falling short and leaving people feeling worse about themselves. Why face to face, real-time engagement is the answer.  How to go LIVE across different platforms simultaneously.  How to leverage someone else's audience, to build your own assets (not someone else's platform).  The software and platforms Cohan uses. How to create content for a whole month from one conversation. How she 'grabs' people from other platforms and gets them to her streaming site. "Nobody believes what's happening online anymore. Right? That's why we need 32 touch-points to make a small sale. But to make big sales, and make trust and loyalty, you need to have face to face interactions." Yifat Cohen Yifat's Four Steps if you're starting out with no audience: Don't worry about the content. Search for your topics and hashtags, find out who's talking about your topic, and go there. Spend 2-4 weeks engaging there, answering questions and solving people's problems. From there you will attract people to your profiles. Plus, her top advice: Don't 'build your home on rented properties'. Own your audience. Connections and relationships last, they move and can go where you go. "Information is not the problem. People are still sick, still broke, still depressed. So what's missing? What's missing is… relationship." Yifat Cohen. Tools & Resources Discussed In This Episode For streaming, combine https://streamyard.com/ and https://restream.io/. Check out Yifat's show, here.  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
18/03/2023m 4s

Are You ‘Sizing The Rounder?’ With Roland Frasier

Why You Need To Stop Doing Comfort Work. In this short episode, Roland unpacks a timeless leadership principle. If you’re a founder, CEO, entrepreneur, or manager, you definitely need to listen in for ways to eliminate work that doesn’t get you to where you want to go! If you’ve been listening for any length of time, you’ll understand that Roland Frasier knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. If you’re enjoying the podcast, make sure you’re subscribed and consider leaving us a review on Apple Podcasts. “The greatest growth comes from when we are operating OUTSIDE our comfort zone. That’s when the most significant change occurs, and usually, it is anything BUT comfortable!” Roland Frasier Listen Today For, Roland’s story that illustrates this timeless leadership principle. Why the most meaningful activities in your business are NOT comfortable to do. They don’t have a definite stopping point or feel good; they're never truly 'completed.'  What to do when you find yourself ‘Sizing the Rounder.’ Why comfort work is so seductive. Why comfort work won’t get you where you want/need to go. The Tasks you should be focusing on instead, for example, 1) Setting strategy for your business 2) Creating and improving your customer experience,  3) Adjusting your product or service line to take advantage of industry trends and better serve your customers 4) Usually, things that don’t have any stopping point because they are processes, not tasks. “I see the top people in our businesses doing “comfort work” all the time. One of our CFOs is balancing the checkbook; instead of creating the business models and complex budgets that we need to run the business better, predict revenue, and allocate capital and resources. A sales manager is reorganizing the files on her computer, instead of reviewing the recorded call logs from the most successful and least successful rep calls over the past week to determine what’s working and not working, so that she can adjust and improve our sales scripts. And, I even see it in a business partner, who feels good because she just built the landing pages for a new offer that we are launching in one of our business units, instead of taking the time to expand our build team capacity to meet the increased demands of our expanding business. Oh, and just in case you think that yours truly is immune to this kind of thing, let me tell you that I most definitely am not.” Roland Frasier. Also, Listen For The danger of believing that you are indispensable to your business. Why you DON’T want to be indispensable to your business. “EVERYTHING can be delegated. Don’t forget that you are C-suite management now. You’re a founder, owner, CEO, and the one thing that you should definitely NOT be doing is…Sizing the rounder.” Roland Frasier Click to find us on Apple Podcasts and other podcast players. 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  “The challenge with comfort work is that it’s, well…comforting. It’s seductive because it’s easy and it feels good. It feels great. But you are accomplishing nothing.” Roland Frasier
16/03/207m 11s

Selling Innovation, Working With Stars (Not Influencers), and His Super Bowl Ad Hack, With Ron Lynch.

Today Roland digs into conversation with Ron Lynch, a strategic consultant and Founder of Big Baby Agency and Bonfire Enterprises. Ron has $4 Billion in attributable Direct Response revenue. He can sell! But he also has a great story and some clear takeaways for entrepreneurs.  If you're enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! But also listen in for an exciting opportunity happening later this month at Traffic and Conversion Summit! Listen Today For,  The one thing he'd love entrepreneurs and marketers to know.  "The people who can solve a real problem in the world with empathy and creativity are the ones that really succeed, and they're fulfilled while they're succeeding." Ron Lynch • His thoughts on fame and money and the difference between recognition and fame. • How he got noticed in Hollywood and got his start writing infomercials. "If you do the work first… I'm a believer in the law of Traction, rather than the law of Attraction". Ron Lynch The pattern for short-form media that blew up everything he worked on, including the GoPro camera. The extremely efficient hack he used to get Super Bowl time for less Questions To Assess Your Product What’s a significant problem that your product fixes. Is it a Fad or an Innovation? Does it have a protective I.P.?  Can it get better with future Iterations? "Once you get the market place, you can get future iteration." Ron Lynch Plus, Listen for • A Case study on how Ron sells a product even when it's not innovative. "If I can tie the product to your identity or your character, I know that I can sell it." Ron Lynch • How to find your customers and work out who they are, using Facebook Ads as your primary research tool.  "I like to push harder on what I know and let the unknowns reveal themself." Ron Lynch • How much you need to budget for Media buying to move into Radio and T.V. and why. • Why he always goes to the Lawyer and never goes to Agents when he wants to work with a celebrity.  • A Case study: Working with Rob Lowe. • Structuring Equity deals with the Stars.  Reach out to Ron here if you are collaborative, funded, and you truly have an innovation (email on the show) you want him to help you sell!  A Once In A Lifetime Opportunity  Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people. Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level! To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you'd like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
11/03/2050m 16s

Proximity Is Power, Special Episode With Roland Frasier

Who are you spending time with these days? No matter who you are, there are those that have done it bigger, better, and faster than you have. Have you ever noticed that world changers hang out with other world changers? "Success leaves clues. If you surround yourself with people who've not already created and executed the models for success that you need to accomplish your goals, it will be 100 times harder for you to succeed". Tony Robbins You listen to Business Lunch podcast for 'a seat at the table' with insanely successful entrepreneurs who share their stories, mindset & strategies. In this short episode, Roland explains the benefits of raising your 'level' of connections and offers a shortcut that you won't want to decline.  Listen For,  The critical question Roland asks himself every year. The need for connection with mentors and peers that are more successful than you are. The necessary mindset that will ensure you're never a 'hanger-on' when you gain proximity to the 'big boys and girls.' The inspiring stories of an elite group of entrepreneurs. "In my career, I've found the largest leaps in my network AND my net worth have been through paying for access to the people I want to think like, to be like, to work with. I can attribute tens of millions of dollars to these connections. The first step is the proximity." Roland Frasier  A Once In A Lifetime Opportunity  Roland invites you to mingle with the elite of the Traffic & Conversion Summit, including Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! This premier event is your chance to hang out, chat, ask questions, take a few photos with legendary business owners, celebrities, marketing legends, and the T&C founders. This is an exclusive, two-part event limited to 50 people. Plus, get a one-on-one consult with the legendary Jay Abraham, the highest paid marketing consultant in the world! Jay has offered to provide one-on-one time with each attendee during the event! Jay has spent his entire career solving complex problems and fixing underperforming businesses. He has significantly increased the bottom lines of over 10,000 clients in more than 1,000 industries worldwide. He has studied and solved almost every kind of business question, challenge, and opportunity. Get the chance to have Jay dig into your business and help you take it to the next level! To find out a little more and apply to see if you're a fit for this group, visit TandCVIP.com Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Twitter On Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
09/03/209m 26s

How To Develop, Market And Go Global With Your Game-Changing Product, With Josh Snow

Today, Roland sits down with 9-figure entrepreneur Josh Snow, Founder, and CEO of SNOW Teeth Whitening and David, two 9-figure revenue-earning brands. Last year, over 100 million people interacted with websites and brands owned by his companies.  If you're an Entrepreneur or Marketer, Josh has some great insights you will want to hear today. He breaks down how he goes about working with influencers, and his steps and takeaways for moving into the global market. Check out his company here and connect with him on Instagram. "Focus on building a great product, a great team, focus on your margin, focus on your revenue growth, focus on those things, and in the meantime, make your customers become influencers." Josh Snow. Before you read on, Roland Frasier invites to the Premiere Event of Traffic & Conversions Summit 2020. This is your chance to mingle with the Marcus Lemonis, Arnold Schwarzenegger, Chip Wilson, and many more! Hang out, chat, ask questions, and get a great photo with these (and other) legendary business owners, celebrities, marketing legends, and the T&C founders. Included in the package is a one-on-one consult with the legendary Jay Abraham. The highest-paid marketing consultant in the world has offered to provide one-on-one time with each attendee during this V.I.P. event. So act quickly, find out more at tandcvip.com, and claim your spot in this once in a lifetime opportunity. Listen Today for, How (and why) Josh Snow created his hugely successful teeth-whitening product. The inspiration and cues he took for designing his invention as a high-end product. Why he 'bootstrapped' his company (when he didn't need to). How to avoid over-extending your product selection. Snow’s take on customer service and product guarantees. What Josh has learned in taking his product worldwide. Fascinating differentials in various global markets, and what Snow's team changed to meet those demands and capitalize on the different opportunities.  "It has to be authentic, (people are asking) 'What's the story here? Or is it a facade?' A facade might be able to last for a while if you slam it down people's throat, but after a while, customers are smart enough to catch on." Josh Snow. Plus, Listen For Snow's Step-by-Step Influencer Marketing Strategy How to scale up from small bloggers and micro-influencers to the Kardashians. Why Josh favors YouTube over Instagram for Influencer marketing AND paid Ads. The long term approach he uses to put together celebrity deals. He looks at,  1) Licensing 2) Royalties 3) Minimum cash payments and upfront cash payments 4) How to compliment their brand 5) How to build royalties for their kids 6) What the launch is going to look like. • Why it's important to understand that a celebrity won't 'make' your business, it's brand awareness. "How do you measure (influencer/marketer) affinity? Comments". Josh Snow. Click to find us on Apple Podcasts and other podcast players. 🎧  If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! References Mentioned In This Episode BookingAgentInfo.com Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
04/03/2042m 4s

5 Simple Strategies To Give Your Company The Incumbency Advantage (Part 2), With Roland Frasier

If there’s a company in your industry that’s the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what they’re doing, that you’d eventually end up with the same success? This episode is part two of a mini-series - listen if you’re looking to take the fast track to grow your business. Roland has extraordinary insight from a wealth of experience. Today he breaks down three more of these five strategies to increase your chance of success. Five Incumbency Advantage Strategies   Strategy #1, Go Negative (Listen to episode 135 here). Strategy #2, Hire The Best (Listen here).   Strategy #3, Use Trust Agents “Big names definitively sell. Influencers are all the rage because they have audiences that look to them as aspirational figures to copy, or as trusted guides to recommend products and services.” Roland Frasier Listen today for what to do if you don’t have the budget to gain top branded personalities: Start with your dream endorsement in mind and then work your way back with people and organizations that you can afford. Use Micro-influencers and work your way ‘up.’ Find an access point such as someone who knows them, or their preferred charitable cause. Send them a complementary product. Check out the Cameo App.  The key is, to focus a portion of your budget and efforts on ‘Trust agents.’   Strategy #4, Operate In High-Profit High Demand Niches. Listen For,  How Roland helped a well known public-figure scale into related markets by adding a high ticket product into their value chain. Why you need to take a look at your value chain and create bundles, higher-priced products, continuity products, and affiliate offerings.  How to Increase your ARP (Acceptable Recoupment Period) and LCV (lifetime customer value) to increase your Customer Acquisition costs, and therefore get more customers.  “You have to develop, create an affiliate relationship with, or acquire higher priced high margin products or services, to be able to sell them to your list after they make their initial purchase. This allows you to ‘go negative’ on the acquisition, yet still make a profit within your ARPs (Acceptable Recoupment Period)”. Roland Frasier Strategy #5, Be Risk Tolerant. Many gurus could be out of business in just one Regulatory battle. It's not for everyone, and that's okay. If you’re not comfortable with this kind of risk, stay away from offers in Health, Finance, Making Money, and Weight Loss.  If you’re going to play in high margin high-risk industries, you need to, • Have a strong stomach and excellent legal compliance. • Plan a war chest fund.  Summary Take the best from the 500lb gorilla in your industry, but understand that it doesn’t mean it’s easily duplicatable. Recognize the incumbency advantages, and use these five actionable strategies to boost your business.  Opportunity To Work With Roland If you’re interested in working with Roland on your business, listen for his invitation to the upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! It’s a small, limited group – so act quickly. Click to find us on Apple Podcasts and other podcast players. 🎧    Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
02/03/2010m 13s

How To Ignite Visibility With Your Digital Marketing Strategy, with John Lincoln

Today, Roland sits down with sought after Digital marketing strategist John Lincoln. He’s an entrepreneur, author, industry speaker, and CEO of Ignite Visibility,  a 3x Inc 5000 company managing 100 million in Ads a year. If you’re an Entrepreneur or Digital Marketer, there’s A LOT to be learned in this conversation with Roland and John. To dig in further with John, visit his website here. If you’re enjoying the show, you can show your support by heading over to ApplePodcasts and hitting the subscribe button! This will help other smart listeners find us, and we would really appreciate that! If you want more input from our host Roland Fraiser, head over to our home page to sign up for more exclusive content, and there may still be room in his next LEGS intensive. Find out more here!  Listen Today To Get Up To Speed On The Latest In Digital Marketing • John's Publishing Formula for reliable results. • His tips and tools for Creating Content (and why he hires professional copywriters and copy editors for all of his content). • Is Siri a serious contender? How vital is Voice search? Find out what he thinks and what his company is doing to prepare. “Voice searches are three times more likely to be local, and projected to be 50% of all searches next year”. John Lincoln  • John’s thoughts on SEO in the current digital marketing eco-system. • Why his team is ‘hot on Push Notifications’ and his preferred tools. • When to consider What’s App as an important channel. • Whether there’s a marketing opportunity in text messaging. Would you dare? • His tips for GDPR and the new California laws and ADA compliance (more here). “I love the idea of building and sculpting an audience over time… Having a reliable place that I can go to at any time…to bring in business”. John Lincoln John’s Biggest Challenges & His Takeaways For Entrepreneurs The priceless advantage of a great business partner. One of the biggest reasons agencies disappear. The value of building a thorough business model BEFORE you launch. John’s insights on hiring RIGHT and why he doesn’t 'hire on skills’. The compass he uses to manage his time. How he has (and always will) manage cash flow. “If you align your passion with your business, it’s super fun. Don’t do business because you’re going to make some money. Make sure you’re going to really enjoy it”. John Lincoln Click to find us on Apple Podcasts and other podcast players. 🎧  References and Resources Mentioned In This Episode The Forecaster Method Book John's Ignite Visibility YouTube Channel GDPR  Buzz Sumo  Opportunity To Work With Roland On Your Business If you’re interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)! It’s a small, limited group – so act quickly. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
26/02/2052m 8s

5 Simple Strategies To Give Your Company The Incumbency Advantage (Part 1), With Roland Frasier

If there’s a company in your industry that’s the 500-pound gorilla, would it make sense to model what they do? Consider companies like Agora and Amazon. Would it be reasonable to assume that if you did what they’re doing, that you’d eventually end up with the same success? In this episode, Roland explores this question and breaks down Five strategies that you can apply to your business to increase your chance of success. If you want to dig in further with Roland, head over to our home page and sign up for exclusive content from Roland. If you’re interested in working with Roland on your business, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group – so act quickly. Five Incumbency Advantage Strategies - Listen today for the first two strategies, and subscribe now on Apple Podcasts to make sure you catch the other three next week. Strategy #1, Go Negative. Agora is comfortable going negative on Ad Spend for up to six months. It’s a luxury of scale. To afford to go negative on front offers, you have to have a back end offer and ascension path that enables you to make up for the initial loss, AND earn an acceptable profit over a specific period.  “The more you can afford to go negative on Acquisition, the bigger the moat you can build between yourself and your competitors.” Roland Frasier How do you get there?  Start with an offer that works to paid media, initially to a niche, and prove that you have a product and an offer that works. Then, begin expanding the audience and channels in which you make that offer.  Keep in mind conversion rates, Return On Ad Spend (ROAS), and Average Order Value (AOV) will not be as high as you expand out into less fervent niche markets. Customer Acquisition Costs (CAC) will also increase. HOWEVER, as you watch these Key Performance Indicators (KPI’s) and run your conversion rate split tests, you’ll be able to evolve your funnel. The goal is that Lifetime Customer Value (LCV) and Acceptable Recoupment Period Sales (ARPS) would fall into an Acceptable Acquisition Cost period (AAC). Knowing these analytics and numbers is critical. If you don’t have someone that has set up these analytics for you, that’s something you really need to do. Limiting Beliefs Frequently, smart and savvy entrepreneurs will fall prey to one of two primary limiting beliefs. 1, The business owner believes that they can’t spend more than a certain dollar amount per month on any one channel, e.g., Facebook. Or, 2, They believe that every Ad spend has to be recouped, possibly with some profit, on the first sale, instantly.  Have you fallen into either of these categories? To overcome the first limiting belief, if you already have a business that’s profitable on your current Ad spend, why not increase your spending until your numbers tell you that your marginal revenue or profit doesn’t exceed Customer Acquisition Costs? To overcome the second limiting belief, be willing to create a value chain that permits you to go negative on your spend initially, and then earn that back, plus a profit, on the back end in some acceptable time period. Let’s break that down: Expand your product line to offer an ascension path that eventually allows your Customer Acquisition Costs (CAC’s) to equal your Acceptable Recoupment Period Sales (ARPS), AND your target Lifetime Customer Value (LCV), to balance out any negative Return on Ad Spend (ROAS). “The key is you have to get creative and find complementary business offerings and partners to extend the value chain... You’re only limited by your own creativity and imagination”. Roland Frasier Incumbency Advantage Strategy #2, Hire The Best. Agora attracts the best Copywriters and pays them accordingly. They didn’t start with the very best team, they started with one writer, and then built up. The key is finding the best talent you can afford right now. Once you start making money, use that to hire better and better talent, and pay them accordingly.  “Always be investing in the best team you can afford.” Roland Frasier  Click to find us on Apple Podcasts and other podcast players. 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.  
24/02/209m 17s

Let's Talk About Wine, With Roland Frasier, Ryan Deiss, Tucker Max, and Frank Kern, Bonus Episode.

Thank you for joining us for this BONUS episode, where we go behind the scenes with Roland for some great wine recommendations!  Hear from,  1) Ryan Deiss, CEO of Digital Marketer. Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted. For more from Ryan, listen to his episode with Roland here. 2) Tucker Max, is a renowned author, influencer and entrepreneur and the founder of the hugely successful Scribe Media.  For more from Tucker, listen to his full episode with Roland here. 3) Frank Kern, the World-renowned and sought-after Direct Response internet marketing consultant, and copywriter. For more from Frank, listen to his full episode with Roland here. Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
21/02/2011m 12s

Why You Don’t Need A Rich Uncle To Succeed In Business and Five Keys To Make Money As An Author, With Michael Michalowicz

Michael Michalowicz is an American author and entrepreneur, and you may recognize him from the reality television program ‘Bailout.’ By the time Michael was 35, he had built two multi-million dollar businesses in the tech space. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. This was the beginning of his success as an author.  “I always asked myself, if I had all the money in the world, what would I do? But when I had nothing, I asked myself, What is the vocation that I want to do that provides for my family?… and when the vocation and the dream are the same, to me, that’s a calling. So that’s why I went on to be an author”. Michael Michalowicz If you’re an author in the entrepreneurial space, this will be a priceless episode for you. If you’re an entrepreneur at all, there’s A LOT to be learned in this conversation with Roland and Michael. To dig in further with Michael, order his books or check out his podcast, visit his website here. Listen Today For, Why your lack of money, industry knowledge or network might be your key to success. Roland’s “Top Line Scrape” and Michaels’ Profit First Philosophy. Michael’s long term approach to building wealth with a licensing strategy.  The importance of identifying what you are known for and what you intend to be known for. What do you want to be world-famous for? What is the one activity that is most likely to make that customer promise a reality? The 4 “D’s”: Doing Work, Deciding About Work, Delegating and Designing - and the 5th “D” that’s not in his book.  How building in distraction and down-time is essential for you and your business to re-charge.  The problem with comparing yourself and cloning yourself on big “Media darling entrepreneurs.”  “They are not the common entrepreneur… yet we consume it as if that’s the bar for what entrepreneurial success is… We should not aspire to clone them... To not reward yourself for your accomplishments is a shame. If you’ve brought money to our economy - Thank you!”. Michael Michalowicz Five Keys To Make Money As An Author, Listen to Michael’s Story for more on these 5 Insights for Writers: What to do if you can’t get a Publishing Deal The role of Speaking and Lecturing in promoting your books. Don’t assume that because you’ve had one ‘success', that everyone will love your followup book. You will be a ‘One Hit Wonder.’ Always have a back end offering with every book. The difference between an author and a writer: Marketing “Many authors write a book, but then don’t market it. Then you’re not an author. You’re a writer. An author is someone who really becomes a proponent for marketing your book perpetually.” Michael Michalowicz Thank you for listening in today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation.  Opportunity To Work With Roland On Your Business If you’re interested in working closely with Roland, there may be time for you to join his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group – so act quickly. Click to find us on Apple Podcasts and other podcast players. 🎧  Books Mentioned In This Episode The book he recommends you read first, Fix This Next Clockwork, Surge, The Pumpkin Plan, Profit First Revised & Expanded, The Toilet Paper Entrepreneur Contact & Follow Michael Through his Website  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
19/02/2042m 21s

The Jeff Bezos ‘Day One’ Defense Strategy (Part 2), With Roland Frasier

If you want to protect your business with the vitality of a ‘Day One’ mentality, Roland unpacks Jeff Bezos’s approach and tactics in this two-part series. Make sure you listen to episode 131 first. Before we get stuck in, if you’re interested in actually working closer with Roland, listen to the end of the episode for his invitation to his upcoming Intensive on March 16-17. Nobody teaches what Roland is teaching at this workshop (Leverage, Exit, Grow, & Scale)!  It’s a small, limited group - so act quickly. A Recap From Part One “You must always be aware that someone else is standing in the wings to out-serve, out-innovate, and out-invent your business into oblivion.” Mark Cuban. Over the years, Bezos has done a pretty amazing job of leading with and instilling a “Day One” strategy at Amazon. Here's why Roland agrees that this strategy is critical: “Day 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death… an established company might harvest Day 2 for decades, but the final result would still come”. Jeff Bezos Businesses forget the enthusiasm and stagnate on Innovation. They focus on policies, processes, and systems to create SOPs. Or, they focus on producing the product or providing the service they first offered. They are ignorant of (or forget) how consumer needs and preferences have changed and are changing. The Enthusiasm of ‘Day One’ is forgotten. Bezos offers a ‘starter pack’ of 4 specific tactics for Day One Defense (and Roland added one of his own)…  Tactic #1, Customer Obsession (Listen back to Part One) Tactic #2, View Your Proxys Skeptically! (Listen back to Part One) Day One Mentality Defense Tactic #3: The Eager Adoption of External Trends If you follow Roland, then you know that he talks about this often (listen to episode 125). As it turns out, it’s clear that Jeff Bezos is on the exact same wavelength. “The outside world can push you into day two if you won’t or can’t embrace powerful trends quickly. If you fight them, you’re probably fighting the future. Embrace them, and you have a tailwind”. Jeff Bezos. What is Bezos betting on right now? He sites Machine learning in AI. You don’t need a staff of Ph.D.’s or a huge investment in equipment to tap into machine learning trends. Through Amazon Web Services, consider looking into LEX, POLY, and Amazon Rekognition.  “Machine Learning AI is here. Ignore them at your peril. Your competitors are not going to be ignoring them”. Roland Frasier. Day One Mentality Defense Tactic #4: High-Velocity Decision Making “One of the most important factors in business success is the ability to act quickly. Make quality decisions and implement them quickly”. Roland Frasier How do you do this without making half-informed decisions? 1. Reversibility If a decision is easily reversible, go forward with much less analysis, if it feels right.  2. 70% Rule Bezos follows the same process as Former United States National Security Advisor Colin Powell: The best time to make a decision is when you have 70% of the information you wish you had. If you wait until you have 90% of the information, you’re going to be too slow. If you make a decision on 40% of the information, you’re going to be wrong or too slow.  3. Disagree and commit.  Don’t just disagree with your team and override their opinions when they want to make a decision that you don’t like. Instead, disagree, but trust the people that you hired to make those decisions, and let them know that though you disagree, you’re committed to supporting it and following through. If you don’t, you will get bogged down with politics and pros and cons that will ultimately rob your company of its ability to move fast (and then you become a Day 2 company, very fast). 4 Repair mis-alignments. Be sure that there is alignment among your various teams and ensure that their objectives and views are all working toward the same desired outcomes.  Day One Mentality Defense Tactic #5: Patience To Play The Long Game Roland recently did a mini-series on “The Long and the Short of it.” This excellent series is worth going back and listening to. Wallstreet was impatient with Jeff Bezos, but it’s clear that it was worth the wait! Some things can only be realized over time. “You will rarely succeed at business if you only focus on the short term quick win. Business is a game to be played with an eye to the long term”. Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
17/02/2010m 52s

Jeff Hays On His Docuseries Success, and The Dangers Of The Entrepreneurial Mind

Ex-Investment Banker and film-maker Jeff Hays https://www.jeffhaysfilms.com/about/ makes movies that make movements. But what Roland and Jeff discuss today is his highly profitable Docu-series. Roland digs into this unique business model and the under-girding paradox: “It’s all built on the paradox: The more we give away, the more money we make.” Jeff Hays Jeff is a unique human being with a fascinating entrepreneurial journey. There’s a massive amount of insight in this conversation if you’re an entrepreneur on your upswing or maybe on the other side of a tough ‘failure.’ To dig deeper with our guest, head over to his website. “I’m no longer betting the farm on my gut instinct…My only value is my failures. My successes, I haven’t learned that much from. I just want them to continue! - Jeff Hays. Listen Today For, Jeff’s first entrepreneurial lesson at the ripe age of 8 years old (he learned the difference between Gross and Net.  Jeffs' advice if you’re considering doing a Documentary or DocuSeries and when/why it’s probably NOT a good idea. The critical piece of the puzzle: The email list. His definition of wealth. The reason it’s SO critical to own your distribution. How Jeff ‘kept his boat floating’ amid a series of fairly public and devastating disasters. His single most important piece of advice. And so much more! Plus, Roland Asks Jeff, What is a viewer worth? What percentage of viewers buy? How did you keep your motivation after ‘spectacular failure’? Thank you for listening in today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook, where his profile is always full of content and conversation. Click to find us on Apple Podcasts and other podcast players. 🎧    Contact & Follow Jeff Hays Through his Website.   Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
12/02/2038m 27s

The Jeff Bezos ‘Day One’ Defense Strategy (Part 1) , With Roland Frasier

If you want to protect your business with the vitality of a ‘Day One’ mentality, Roland unpacks Jeff Bezos’s approach and tactics in this two-part series. “You must always be aware that someone else is standing in the wings to out out-serve, out-innovate and out-invent your business into oblivion”.  Mark Cuban. Over the years Bezos has done a pretty amazing job of leading with and instilling a “Day One” strategy at Amazon. Here's why Roland agrees that this strategy is critical: “Day 2 is stasis. Followed by irrelevance, followed by an excruciating painful decline, followed by death… an established company might harvest Day 2 for decades, but the final result would still come”. Jeff Bezos Businesses forget the enthusiasm and stagnate on Innovation. They focus on policies, processes, and systems to create SOPs. Or, they focus on producing the product or providing the service they first offered. They are ignorant of (or forget) how consumer needs and preferences have changed and are changing. ‘Day One’ Enthusiasm is forgotten. Bezos offers a ‘starter pack’ of 4 specific tactics for Day One Defense, (and Roland added one of his own)… Day One Mentality Defense Tactic #1, Customer Obsession “Customers are always wonderfully and beautifully dissatisfied… even when they don’t always know it yet it, they always want something better”. Jeff Bezos Ask yourself What are you doing to obsess over your customers right now? How are you improving the customer experience? What primary research are you conducting to determine their feelings, actions, and beliefs, as they discover, consider, purchase and use your products and services? Innovation and Invention can only come from an obsession with your customers, their wants, their needs, and their problems. “If you aren’t constantly standing in the shoes of your customer, facing the problems they face from a ‘Day one’ mentality, then you’re doomed  ultimately as others rise to meet their needs.” Roland Frasier Day One Mentality Defense Tactic #2, View Your Proxys Skeptically! Jeff Bezos offers this as his second defense: Maintaining a skeptical view of the dependence on processes, systems, and third party information to grow your business. As you scale, operational systems become the order of the day. Proxies aren’t bad in of themselves…BUT, they do go bad when the Proxy becomes the result. For example, when employees and management are overly focused on following procedures, without regard for the customer outcome. To escape this First, inform your people of your SOP’s and more importantly, the desired outcomes that the SOP's were intended to create. Help them to understand why they have these SOPs. Empower them to override these SOP’s when they are not achieving or promoting the desired outcomes, or when they identify a better way to serve customers or achieve the desired outcomes. Most of all, instill in your people the Customer Obsession (from Tactic #1). Finally, when it comes to third party customer data and information provided by customer surveys, they are useful but: “A remarkable customer experience starts with heart, intuition, curiosity, play, guts, taste. You won’t find any of it in a survey”. Jeff Bezos Day One Mentality Defense Tactic #3, #4 & #5, Listen in next week! Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
10/02/209m 47s

How To Become The General Of Your Business So That You Can Do Something Big, with Dan Hanford

Today Roland Frasier brings us a great conversation with another inspiring individual whose family of companies have an annual budget of over $10MM. Dan Hanford is the founder of PassiveInvesting.com and a born entrepreneur. He has an extensive background in starting multiple seven-figure businesses from scratch. If you love growth and scaling, you will definitely connect with our guests. If you’re frustrated in your business right now, this episode will help to unlock some ideas and inspiration for moving forward. To dig deeper with our guest, head over to his website. “I realized I was just going into the office and putting out fires. I needed to figure out how to become the general of my business. The Warren Buffett model”. Dan Hanford Listen Today For, His first entrepreneurial venture that still brings in 7-Figures today. How he finds a need in order to fill it (the basis of a great business idea). A legal battle that he lost, and learned from. An explanation of what Phantom Equity is, and how this has worked really well for Hanford. The steps Hanford took to meet his goal of adding 5 new clinics within 2 years. Why he stopped offering Chiropractic services at his Chiropractic business, and why he stopped at 5 clinics. Roland’s proposal and plan for Dr. Dan. The “Really Good Formula for success” that launched Dan into his current venture. “I don’t want to do something small. I want to do something big. None of the opportunities in front of me were big enough”. Dan Hanford. Plus, Hanford Shares What He’s Doing Now and Why: The best decision he made to hire the mentor that he did. The all-organic way that he finds his investors. How they vet investors and the two types of investors that they don’t want. The Depreciation factor that makes these investments so much more profitable and so much more desirable. Thank you for listening today. Sign up for exclusive content from our host Roland Frasier, over on our home page. You can also follow Roland on Facebook where his profile is always full of content and conversation. Click to find us on Apple Podcasts and other podcast players 🎧    References Mentioned In This Episode Best Ever Real Estate Investing Advice Ever Show His businesses, Vitalitymedcenters.com and Shopanatomical.com Contact & Follow Dr. Dan Hanford Through his Website. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
05/02/2056m 16s

Roland Frasier’s Keep It Real Challenge - And His (True) Turnaround Story

How To Be Real In An Instagram Perfect, Filtered, Flexing World. “We all have our personal image we want to keep up. We want to be seen in the best possible light”. - Roland Frasier Have you ever 'flexed' on social? Or humble-bragged? If you’re a regular listener, you’ve been blown away by Roland’s success, strategies, and stories. He's nothing short of impressive. But in today’s episode, Roland levels with you and tells his personal story in a way that he hasn’t before so that YOU can be encouraged, learn from his mistakes, and build the life you truly want. If you’re inspired by his transparency, be sure to head over to our home page and sign up for exclusive content from Roland, and you can also follow Roland on Facebook where his profile is always full of content and conversation. Listen Today For: The huge challenges that knocked the wind out of Roland. (His wife left him, the US Government came after him, the IRS demanded $2M in back taxes and most of his friends and family turned their back on him). Yes, that happened. Roland’s ‘take’ on that sequence of events as he looks back now: He admits he had made mistakes and wasn’t the best version of himself. The wisdom and understanding that helped him let go of resentment toward those that ‘gave up on him’. “I didn’t have the servant’s heart. Not yet. At this point, pretty much everyone I knew thought I was out of the game. And you know what? I almost was.” Roland Frasier What Roland believes was one of his biggest breakthroughs in life - one that will give you compassion for others even as you face the biggest challenges of your life. The time he almost killed himself, followed by three years of running from the hard questions. The revelatory moment that turned things around, and the clarity that it gave him. “That moment is the moment I mark as the creation of who I am today. Version 2.0 of me, a better human”. -Roland Frasier. Roland’s Revelations (In His Words): 1. I would never understand any of this until I could look at my role in it all. 2. Only what I and I alone had done, or not done, brought all of these troubles down on my head. 3. The only way out was through. I had to be the one who got myself to the other side. 4. I was the only one who could get me through the challenges I was facing. 5. I had to own my actions both past and present. That would give me the power to create change. 6. My future was as bright as I decided it would be. I could quit now and fade away or lean into adversity and beat it, bend it to my will and persevere through it. 7. No one wronged me. They all had their own experiences of what was happening. They were driven by their own needs, wants, limitations, fears, and interpretations of all the events unfolding around them, and they were dealing with this as best they could. It was not personal to me no matter how personal it seemed. It was about them, and their experience. 8. I needed to have a Servant’s heart and offer help to others with no expectation of anything in return, to stop being transactional in all relationships. 9. In all my business dealings I needed to put my customer, client, partner, or vendor first, serve their interests and mine would then also be served. 10. Most importantly, put my ego aside and stop pursuing money for money’s sake, success for success’s sake and abandon my pride at beating the system, negotiating the best deal and winning for winning’s sake. Roland Decided That He Needed To Be 1. Vulnerable. 2. Tolerant. 3. Compassionate. 4. Empathetic. 5. Responsible. “At any given time...We are all facing huge challenges that may seem insurmountable. We all doubt ourselves or feel like imposters one step away from being found out”. Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.
03/02/2011m 37s

Rachel Tipograph On E-Commerce, Bold Moves And The Genesis Of A Big Idea

Roland Frasier sits down in this episode with Rachel Tipograph, CEO and founder of MikMak, the e-commerce platform for highly distributed brands in this social video generation. Her clients include Bose, Campbell's, Estee Lauder, L'Oreal, Levi's, Mattel, Nestle, T-Mobile, Under Armour, and more. Brands license MikMak to shorten the path to owning the shopper by capturing and converting third party e-retail data, and they also produce and optimize videos that get shoppers to hit add-to-cart. Rachel considered herself amongst the “digerati” since the moment she became an eBay power user at age 13. Forbes listed Rachel as one of its “30 under 30 Who Are Changing The World”, Fast Company named her one of "The Most Creative People in Business", Entrepreneur named her one of the "50 Most Daring Entrepreneurs.” All that to say we are excited to share this conversation with you. If you’re an entrepreneur writing your own road map you will benefit from Rachel’s story and the progression from eBay to NYU to several businesses and her current success. Her clarity on solving pain points for companies combined with her ahead-of-the-pack thinking will inspire you in your own strategy. To dig in further, sign up on our home page for exclusive content from Roland to your inbox. Click to find us on Apple Podcasts and other podcast players 🎧  “My thesis in marketing is to change people’s perceptions or behavior, you have to change the environment”.  Rachel Tipograph Listen Today For Her first entrepreneurial move when she sold her Bat mitzvah gifts on eBay at age 13 (and her parents’ response). Her serendipitous physical collision with the man who would become ‘Frank’ on 30 Rock. Her time at NYU when her curiosity, confidence, and understanding of the internet led to her second company and huge opportunities. How she spends most of her time now and what she’s investing in. Her Thesis in Marketing. Notice       • The wonderful evolution that came from her bold move.       • Her thoughts on why she was chosen to ‘reverse mentor’  Time Warner executives. How Rachel lowered the average of Gap’s average customer. The thought process that led her to quit her successful job where she was making waves to start out on her own. What led to her essential pivot and major restructuring. How she is managing massive growth and building her team, including her strategy on recruiting amazing people. “If you believe in yourself, then there’s no risk”. Rachel Tipograph Contact & Follow Rachel Tipograph Through her website On LinkedIn Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
29/01/2031m 1s

How To Structure An Equity Deal For Ownership Interest AND Continuing Cash Payments, With Roland Frasier

What IS an Equity Deal? You provide products, services or other resources to a target company in exchange for an ownership interest, a revenue share, a profit interest, phantom stock - warrants, options or some other equity-like interest in the target company. How Do You Structure An Equity Deal? Roland breaks down one of his favorite types of equity deals. He uses this formula a lot because it’s very effective, dependable and comprehensive for all involved. If you’ve been listening for any length of time, you’ll understand that Roland Frasier knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. The Cash Plus Equity Gap Multiplier Method: Especially good when there are attorneys, accountants, minority shareholders, VC’s, angel investors or other advisors are in the mix. Presents especially well when you need to have a mathematical justification for granting the equity that you want. Let’s talk about Cash Needs: It seems to go without saying but it comes before everything else. Be sure that you receive enough cash to cover your needed operating or living expenses. “I’ve seen a lot of deals with tremendous upside opportunity fall apart just because the service provider failed to negotiate a cash portion to cover their operating or living expenses.” Roland Frasier Let’s assume it is going to cost you $2000 to cover the contractors needed to deliver the service you’re contributing, and you need $3000 toward your own living expenses (total $5000). Keep that number in mind, and then calculate the high-end of the scale market value on those services that you’re going to be providing for the company. So let’s say that would usually be $10,000. $10,000 minus your cost of $5000 is the equity gap. Multiply that gap by 3-5 times. Why? Because you’re taking the risk. You’re betting on the company. Let’s base it on a multiplier of 3. $5000 x 3 = $15k / month in equity BUY IN VALUE. Multiply that by 300 (months) and that’s a $900,000 value over 5 years. There’s the value you’re looking to have in the company. Now let’s determine the Equity piece. Your interest percentage in the company. Let’s say the company has 5 million dollars in sales and EBITDA (Earnings before interest, tax, depreciation, and amortization) of 1 million, and the valuation multiple for that industry is 9, then the valuation of the company would be $9 million (1 million EBITDA multiplied by 9). So your interest in the company would be 10%. ($9M divided by $900,000, or Value of the company divided by the value of your investment over 5 years). In conclusion, you’d receive $5000 per month for 5 years PLUS a 10% equity share. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
27/01/208m 16s

Your Seat At The Table With Gary Vaynerchuck: How He Thinks About Investing and Business Deals.

In this episode, we have the honor of sitting in with Roland Frasier, his business partner Ryan Deiss, and Gary Vaynerchuck. Gary is excited to talk about things he doesn’t discuss often, and we’re excited to share the high-level conversation with you. Gary Vaynerchuck needs no introduction. BUT, in case you don’t know much about him... In the late 90s, after identifying “the internet” as a land-grab opportunity, Gary transitioned his father’s local liquor store into one of the first wine e-commerce platforms resulting in growing the family business from $3-60MM in sales during a 5-year period. Vaynerchuk's career spans startups, retail, marketing, and investing. He co-founded the restaurant-reservation app, "Resy", which was acquired by American Express and he’s the chairman of VaynerX, a communications company that holds media properties, technology companies, and a social-media agency. “I’m excited now, this is stuff I don’t talk about… I want to thank you for putting in the work.. to make this happen today and I think it led to some really interesting conversation…I really appreciate when people care about their audience”. Gary Vaynerchuck. Listen Today For How he thinks about Business in terms of: 1) H.R 2) Product to Market Fit 3) Operations 4) Consumer Behavior On investing based on the people (he bets on the jockey, not the horse). Gary’s investing formula:  50.1% the person and 49.9% he has to fundamentally believe in what the product is going to do. How he vets people using; 1) Extremely specific questions about things that he knows a lot about 2) Finding out about their origin story 3) Intuition. What he has in common with Mark Zuckerberg. Plus, The unstoppable will that’s the key in every success story. His insights on Uber as he looks back at how their success evolved. The next big thing he’s preparing for and where he expects it to be. His approach of seeing things early, and waiting. “I’m on a mission to give the best advice of the moment, every moment, with the hopes  that I can have a mix of what happens - which is people thanking me for REALLY helping them build their business, OR, being historically correct so that I can trade on that currency.” Gary Vaynerchuck Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode Gary’s Story. Contact & Follow Gary Vaynerchuck Through his website. On Facebook. On YouTube Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
22/01/2042m 56s

Exceed Your Growth Goals By Positioning Your Business In The Tailwind Of Trends, With Roland Frasier

Are You Running Up The Down Escalator? Do you see other business owners having success and making it look so easy and wonder why it always seems so hard for you? If you’re having a hard time increasing the sales, profits or value of your business, you might just be running up the down escalator. McKinsey studies have shown that the fastest-growing companies are those in fastest growing industries. When your business embraces a current upward trend it’s amazing how much easier everything is, it’s like having the tailwind at your back. No matter how good your product or service is, if you’re fighting against a downward trend everything will be ten times harder. Become a Trend-aware person. Consciously design your business to take advantage of trends as they come and go.  “You’re only limited by your own ability to be creative and adapt your business to the trends happening around you right now”. Roland Frasier Ask yourself • How can you adapt your existing product line or service offering business to incorporate one or some of these trends? • Which geographic areas are growing the fastest? Don’t limit yourself to the places you’ve always known and have always operated. If that’s daunting, look for partners who already have a foothold or distribution channel in those markets. 15 Major Long Term Trends To Watch & Incorporate For Fast Business Growth 1 Aging of many countries’ populations. 2 The rise of blockchain technologies. 3 The incredible popularity of CBD. 4 Voice search. 5 Artificial Intelligence as a service (AIAAS). 6 5-G Data networks. 7 Autonomous driving. 8 Personalized predictive concierge medicine. 9 Anti-Aging. 10 Organic everything. 11 Computer vision. 12 The Internet Of Things. 13 Virtual Reality. 14 Augmented Reality. 15 The Artisanal-ized economy. How will you position your business in 2020 to benefit from the tailwind of trends to help meet and exceed your growth goals? If you’ve been listening for any length of time, you’ll understand that Roland knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and to dig in further, sign up on our home page for exclusive content from Roland to your inbox. Click to find us on Apple Podcasts and other podcast players 🎧 Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter [pw_button type="itunes" text="Click here to Listen, Subscribe, and Review Business Lunch on Apple Podcasts"] Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧
20/01/205m 38s

Traffic Secrets With Chad Hamzeh: A Step By Step Strategy For Winning Campaigns

Before Chad Hamzeh was an online traffic expert and the founder of multiple businesses, he was a professional MMA fighter. You may have come across his Traffic Black Books which our host Roland Frasier rates highly.  As a successful and sought after media buyer, Chad lets us behind the curtain in this episode. If you’re looking for a detailed Ad strategy there is A LOT to gain from listening in today. They get stuck into concrete steps that you can use in your online marketing. “Our space is a crowded space - lots of places these days are crowded spaces now because it’s never been easier to get something up and going”. Chad Hamzeh Listen Today For His first step into making money online. How he came to start an agency by accident. Why he loves organic traffic and paid traffic over SEO. How to find the creatives that work and the types he prefers to lean on. What opened the doors for Chad to get into larger scale Media buying. The smart move he made to quickly hire a quality team. A step by step funnel example. How to stand out in a crowded space. Why looking at Lifetime Customer Value makes the cost of campaigns make sense. The profitable role of follow up emails. The likely reason you “can’t crack this Facebook thing”. His thoughts on paying for premium ads. Roland’s Good, Better, Best recommendation for Chad. How to best get started with ONE traffic source, and when Pinterest is the best bet. Overlooked traffic sources! What you can expect to pay a Media Buyer and the person who does Creatives and creative strategy. And so much more! “If you need to turn one dollar into ten very quickly, buy email traffic. I haven’t seen a source that converts as well on the first touchpoint. Rent someone’s email list”. Chad Hamzeh Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode Chad’s Traffic Books  Funnel Flux  For Deep analytics Glew Order Metrics Contact & Follow Chad Hamzeh Through his website  On Facebook Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter [pw_button type="itunes" text="Click here to Listen, Subscribe, and Review Business Lunch on Apple Podcasts"] Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
15/01/201h 7m

Media: A Major Growth Lever For Super Fast Business Growth, With Roland Frasier

Want to grow your business faster than you ever thought possible? Moving into a new year and a new decade Roland drops podcasts to help you tap into FAST business growth. If you’ve been listening for any length of time, you’ll understand that Roland knows what he’s talking about and is speaking from a depth of experience and research. Read more about our host Roland here and listen today for a strategy he has used time and time again to move the needle in his companies. To dig in further with Roland, sign up on our website for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week. Get Your Offers In Front Of More Eyeballs If you want to acquire more customers extremely fast, you need to get your offers in front of more eyeballs! You can do that in several ways, but all of them require media. Paid Media - Highly effective but constrained by cash and return on Ad spend. Social Media - Wonderful. But limited because you don’t have unfettered access to the channel because you don’t OWN the channel. Search Media - Extremely effective because people are in the market for the kind of thing you’re selling. Remember to includes Amazon and YouTube as search engines... but Search Media has its own set of challenges, especially with algorithms changing all the time.  Earned Media - Everything from viral content to news coverage - basically P.R. The only problem with earned media is that you’re at the mercy of a fickle market and there’s also no guarantee that the content will lead to sales. Owned Media - this includes your newsletters, blogs, customer and prospect lists, podcasts, email lists, live events - any platform that you own and control that allows you to communicate on a 'One To Many' basis. A Major Growth Lever - Owned Media  "Your own ability to access more customers is only limited by your ability to access more media. You can do that through paid, search, social or owned media, but owned media is forever." - Roland Frasier The other types of media are controlled by third parties who’s agenda and financial interests absolutely differ from yours. You level the playing field and ensure your continued access to renewable sources of new products and customers when you own your own media. Long Term Strategy: “Best time to grow your own media is years ago, and the second-best time is now”. - Roland Frasier It's a long game, and worth the effort. But we're talking about FAST business growth here so... Short Term Strategy (The Fast Track): If you want to skip all the effort and hassle of building your own media and avoid relying on third party media, consider buying it from someone else! Acquire other people’s media (“OPM”). Want a hundred eyeballs on your next piece of content? Acquire a Twitter Channel with 100 followers. Want a thousand people to see your next video? Acquire a YouTube channel with 10,000 subscribers. Think you could sell more of your product if 10,000 people could see your webinar offer? Acquire a blog with 10,000 unique monthly viewers. Wish you could immediately access an extra 100,000 email addresses? Acquire a business that already has strong open and click-through rates. Tune in next week to hear more on this!  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Click to find us on Apple Podcasts and other podcast players 
13/01/206m 52s

How To Raise Money, Replace Limiting Beliefs And Close Mega Million Dollar Deals, with Brad Blazar

At age 23, author, coach and entrepreneur Brad Blazar quit college and became the J. R. Ewing of the family. This was brought to an abrupt stop in the late '80s due to The Reform Act and collapsing oil prices, but it was not about to slow him down.  Brad went on to find his true passion in life, raising money and helping people. He has raised billions of dollars in recent years for investment sponsors and those in real estate, in addition to closing the largest sales for multiple companies. Now Brad consults with companies needing access to capital and speaks on entrepreneurship after the success of his book. “I tell entrepreneurs you don’t need to have all the answers and understand everything when you open the doors to your business, but you need to commit and take action and keep moving forward.” Brad Blazar Listen today as Roland and Brad talk through his story and the lessons he has learned along the way. This is a fascinating episode and it will certainly help you to close more sales, raise capital and UP your game! To dig in further with Brad, check out his coaching website. “It's not enough to identify limiting beliefs… Let's replace that with a positive one, and ask yourself, what do successful people do that I’m not doing? Beliefs are reinforced by habit.” Brad Blazar Listen Today For The hard questions that most salespeople don’t ask, that would help them close. Why he decided to consolidate and dissolve his oil business, and if he would do it again. His thoughts on getting a degree and how to get the most out of college. How writing down your goals will 5X your earning. What he would tell people who see market changes coming to their successful businesses. His theory on Blamers, Dreamers, and Game-changers. Which one are you? Why you need to lead with your value and not with what you do. What to look out for if you want to hire someone else to raise money for you. A strategy and script for calling prospectives over the phone. The mindset that makes you more resilient to rejection, makes cold calling easier. Five Steps To Raising Capital Step 1 Buy a list of high net worth accredited investors (google it online). Target affluent zip codes, households with an income of 3-400 k, a home valued at 1.2 million and aged between 55 and 72 years old. Step 2 Do a mail merge and invite them to a (free) nice dinner or event (listen for a sample script). Step 3 At the event, be sure to dress professional but not over the top. When everyone is seated, introduce yourself and give a solid powerpoint presentation with an accompanying folder. In that folder, Brad recommends having third party articles surrounding what you’re doing, and a one-page fact sheet that highlights the opportunity. During the evening provide a time for networking and Q&A, and let them know that you’ll be following up in the next few days. Step 4 For those that are interested, schedule one-on-one time, if possible at their office, otherwise at a country club or at their home. Make it as easy for them as possible. • Bring a PPM, any financial projections, and extra copies for their friends and contacts. • Let them know with absolute confidence that you are going to treat their money as if it’s your own (listen for more details). • Tell them about your team and how you’re going to report. • Offer to go WITH THEM to talk it over with their CPA or Attorney (and they may even end up wanting to invest too!) “People of wealth have a sixth sense. They can tell when you’re not talking to them eyeball to eyeball. You have to walk in strong. People like to do business with people they perceive are just like them. If you don’t have the confidence there’s no chance in hell of closing that sale.” Brad Blazar Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode On Wings Of Eagles Book. Build A Beast Program. Contact & Follow Brad Blazar Through his website On LinkedIn. On Instagram. On Twitter  Contact & Follow Roland Frasier On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Write A Review Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
08/01/201h 7m

The Long AND The Short Of It : Five Strategies For Building Long Term Wealth, With Roland Frasier

Which receives most of your efforts: Building your income or building your wealth? This episode is the fourth and final episode in a mini-series from Roland for those of you who want to get the balance between building long term wealth and sustaining high income. In today’s episode, Roland focuses only on the long game and shares 5 strategies that have worked well for him, including four that are often missed. In the last few weeks, Roland focused on ‘the short of it’; three episodes packed with strategies and steps. Make sure you go back and listen to episodes 115, 117 and 119. But today Roland hones in on how you need something that will replace the income that you’re earning. A Good Long Term Plan Is Accomplished By: Passive Income (that can increase alongside inflation) or, Through sales of appreciated assets (after taxes) that will provide from-your-efforts income replacement. “A good long term plan should provide enough wealth assets to replace your ‘from your efforts’ income for the rest of your life - post-earning years”. Roland Frasier. Listen Today For Five Proven Strategies For Building Long Term Wealth 1) Real Estate is one of the best wealth building assets that you can find and there are a million ways that you can get involved. You can do it with no money down and you can play both the long term and the short term game with Real Estate. “Real Estate has been a constant throughout my life. I’ve built, owned, flipped or held more commercial or residential real estate than I can remember”. Roland Frasier 2) Software As A Service Subscription (SASS) Companies. Recurring businesses have an advantage over other business models and are much more appealing to investors because they are always looking to mitigate risk, therefore businesses with guaranteed sales are appealing. “You don’t have to know how to code to start or own a SASS company. A lot of people don’t realize that. You just have to know someone else who does - bring them in as a partner. Buy in or earn in.” Roland Frasier 3) Buying and Selling Businesses - Just as you can buy real estate with no money down, fix it up and sell it on, you can purchase businesses with no money down and do the same. You can frequently obtain third party financing, a version of seller financing or partner into businesses. It’s not nearly as difficult to obtain as you might imagine. This has been one of the greatest wealth-building opportunities that Roland has found.  Roland goes into this in-depth in his LEGS Intensives (Leverage, Exit, Grow & Scale).  4) Equity Investing - Taking ownership in companies in exchange for providing value. You provide services or resources in exchange for options, stock or some form of ownership in someone else business. It’s a win-win. We have a whole episode on this here. 5) Trend-Based Investing In Insider Private Companies That Have Momentum Listen for why Roland doesn’t care for the public stock markets for investing, nor for startups, he does love Investing in private companies that are already operating. Roland looks to come in early as a passive investor when he believes they can quickly exit based on • Trend favored focus • Great team Listen for what he conspicuously does not invest in for the long term, and why. In Conclusion Don’t get lost in only creating and building income, and don’t get lost in only creating and building wealth, create a strategy for building both. Know how much income you need to live the life that you want. Build your active income and use it to create passive income and wealth assets.  To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies! References Mentioned In This Episode Resource on Real Estate  Resource on SASS  The Richest Man In Babylon Book Wealth Management Expert Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
06/01/2014m 35s

Negotiating, Investing and Managing by Opportunity, with Richard Thalheimer

How To Spot Products That Will Make Millions Did you buy a pair of those gel soles back in the day? How about a Razor Scooter? Listen today to hear from the man who saw these products ahead of everyone else and built a 9-figure business. He shares how he did it, and what he does today. If you’re an investor and/or an entrepreneur, there are a ton of takeaways for you today, beyond products and investments. Entrepreneur and Founder of The Sharper Image, Richard Thalheimer has an amazing track record of entrepreneurial success. As we kick off the new year, Richard and Roland talk about being ‘recovering attorneys’, about taking risks, about ‘finding the heart and the story’ that analysts miss, and so much more!  To reach out to Richard, email him from his website “My entire life - what I try to do, is look at people’s every day lives, their activities, their habits, and think of something that might be a solution to a problem, that they’re putting up with right now, that you can go and invent a solution for.” Richard Thalheimer Listen Today For Why he studied law and how it helped him. How he ‘embedded a story’ in his first product. The negotiation tips that are especially important in business and international arrangements. A really valuable insight for hiring when you’re trying to negotiate the right salary. How he assesses the Cost / Benefit of a product to assess if it’s a good product to invest in. The business-saving product that his board doubted that sold like ‘hot cakes’. Where to look for products and what to look for. Why products are so much harder to bank on than they used to be. Why he stays away from digital products and amazon commodities. How he built his amazing team His strategy of ‘Testing with Dollars’. Why he chose to invest in Chipotle and Tesla when other’s wouldn’t. His simple rule for writing great copy What he reads and watches as his ‘Homework’. And more! “Negotiating for me has to be a final result that the other side likes also. Maybe if it’s a one-time transaction you don’t care so much, but in business when you’re going to be dealing with people again and again… If they’re not happy, they’re not going to do a good job for me”. Richard Thalheimer Click to find us on Apple Podcasts and other podcast players 🎧 and visit our website to sign up for exclusive content from Roland.  References Mentioned In This Episode Little Black Stretchy Pants book Shoe Dog book Steve Jobs book Contact & Follow Richard Thalheimer Through his Website  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe On Apple Podcasts and Leave Us An Honest Review... Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
01/01/2044m 16s

The Long AND The Short Of It, Part 3, You Can Have It All. With Roland Frasier

This episode is the THIRD in a mini-series from Roland for those of you that feel like you’re on the hamster wheel - or you’re the “dancing bear” in your business and you want to grow beyond that. Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 per Month To Your Income Which receives most of your efforts: Building your income or building your wealth? “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Today’s episode focuses on how to maximize your income and focus on “the short!” Roland is picking up from episode 117, laying out exactly what he would do (and has done) to create more short term income. “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier 1 Public Speaking - Listen in to Episode 17 2 Product Launch Affiliate Marketing - Listen in to Episode 17 3 Create A Coaching Program: Masterminds Roland’s Mastermind Playbook 1) Choose an Industry (Business related masterminds are best). 2) Identify an influencer in your chosen industry. 3) Create a program where the group gathers monthly (if local) or quarterly (if national or global) where they share what’s working and what their biggest challenges are, and ask the group for help and connections. 4) Charge $1-100,000 dollars depending on your comfort level and what you believe the group can afford, and what their ROI on the Mastermind will be. 5) Provide an outstanding onboarding experience for new members to deep dive into their needs and challenges, what they will consider 'a win', and also what they have to offer the group in terms of special skills or how they add value. 5 Tollgate Deals Where you provide the bridge from one person who has something of value (the seller) to the host who has an audience who could benefit from the sellers' products or services. You would provide an introduction and typically get 20-30% of sales from the seller. This is sort of a fancy term for being a broker. Listen to Roland’s example of this, and the way you can sometimes receive a commission from both ends, resulting in 50% of sales. Roland Suggests you learn more about this from Bob Serling, 5 Small Events - A Low Risk, High Reward Strategy • Hear how Roland generated $675k from a small event with 12 attendees! • How Roland built up his Facebook group using $10 a day boosts, and uses that to funnel into his small events and ultimately his Mastermind. • How Leverage, Grow, Scale and Exit was born. Roland’s Formula For Small Events: How to Get Started Before the Event: 1) Create an audience (if you don’t already have one) OR approach somebody else who has that compatible audience and split the proceeds 50/50. 2) Create a low hassle video about the event, how much it is and what they will take away from it. 3) Build a simple page in Click Funnels (if you don’t want to do this yourself then have someone on Fiver or Dude Agency do it for you). 4) Post (or have your partner with the audience post) the video with a text summary across Social and on your podcast if you have one. 5) Every comment on social posts must be followed up and responded to! 6) Build your amazing content presentations for the event, allow for breaks and don’t let your sessions go over 90-minute sessions! 7) Rent a nice board room at a nice quality hotel. 8) Arrange for Audio Visual - you don’t need mics but make sure to have a screen and projector. 9) Make a crude hand drawing of the board room table layout - so that you can mark people’s names and make notes. Ask people to say their names and share what they do and why they’re there. At The Small Event: 10) Be sure to ask questions and involve everyone! Tip: Roland puts a checkmark by every name each time he asks them a question. He tries to have 3 checks on each name by the end. 11) Have lunch with them! At least on the first day. 12) On the second morning, find out what everybody ‘took away from’ the first day. 13) Before you make your “upsell offer” and before lunch, make sure to present your most amazing, most helpful, most impactful content. 14) After the big breakthrough, offer the ‘extra thing’, whether it’s a mastermind or another event or a coaching program. 15) Let them have lunch on their own on the second day. This allows them to say “Hey that was cool when they had lunch with us”. 16) After lunch, go around the room and ask everyone if they have any questions about your upsell offer. Be sure to congratulate people who are signing up in order to affirm that social proof and encourage others to jump in. 17) Deliver some more content for about 90 minutes. It can be you or you can bring in a guest that affirms your credibility. 19) Have a reception with drinks. You can have a cash bar or you can provide some drinks and get an area in the bar for everyone to hang out. 20) Use the reception to connect one on one with each attendee, and close the sale of your next step offer! “I still use these five strategies. Of course, there are other great ways to up your short game to create income, but the ones that I’ve talked about here are 5 of the best! Fastest, easiest, lowest hassle”. Roland Frasier To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland will be continuing this series next week, focusing on LONG term strategies! Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 
30/12/1921m 10s

From Maximum Security Prison To Speaking At The Whitehouse: Andre Norman on Transformation

Interrupting The Funnel Of Criminality A special episode today with Roland Frasier and Andre Norman. Andre shares his incredible story of transformation and the framework he’s built to help other people. Andre travels the world as a public speaker, including engagements at the Whitehouse, Harvard Law School and London School of Business. “I thought... If I can’t be a psychopath why be in jail? I want to be free. But I looked at all the groups in the jail, and they would all come back to jail. I saw that “Free” didn’t work. So I switched my goal to successful.” Andre Norman To read more about Andre, or to reach out to him, visit his website.  From illiteracy to gang activity, Andre’s childhood prepared him for nothing less than a life of crime and violence. This behavior eventually led Andre to be sentenced to over 100 years in prison. As a natural-born leader, he quickly rose to the top of the prison gang system where he managed gang activities from within the confines of a maximum-security prison. During his two year stay in solitary confinement, Andre had an “epiphany” and he made the decision to turn his life around. “If you’re talking you’re teaching, if you’re listening you’re learning”. Andre Norman Listen Today For The story that got a standing ovation at WarRoom The dream and goal that was more powerful than the standard desire to ‘get out of prison’. How his decision to attend Harvard was the destination point that motivated him to teach himself to read, study law and ultimately become hugely successful. The skills he learned from leading gangs that he still uses today in business His assessment system and how he identifies projected strengths and weaknesses How he spots the weakest links His framework for Transformation Why he teaches his students to teach His solution for the white suburban opioid crisis And more! “I look at every variable, that I can be shut down in or killed on. Get it right or die. I took training people very serious because where I came from the first time I get it wrong, I die”. Andre Norman Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Andre Norman Through his Website  His LinkedIn profile  His Facebook profile  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
26/12/1945m 28s

The Long AND The Short Of It, Part 2, How To Have It All. With Roland Frasier

Strategies For Maximizing The Short: The Easiest and Fastest Ways To Add $10-15,000 To Your Income. Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the SECOND in a new mini-series from Roland that we are very excited to share with you.  Which receives most of your efforts: Building your income or building your wealth? Today’s episode (and next weeks) focuses on how to maximize your income and focus on “the short!” “If I had no money and no contacts, this is exactly what I would choose to create a substantial income from scratch”. Roland Frasier 1 Public Speaking - Whether you’re keynoting for cash or selling something from the stage. 2 Product Launch Affiliate Marketing - The second safest, fastest, low-cost way to increase income is, which he hones in on today. To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For Roland’s Affiliate Marketing Playbook How to do this in a much easier way that most people try How Roland made $14k on his first attempt doing this and took home $840k in 6 days on one campaign Listen to why he wouldn’t make a business out of this! Roland’s recommendations for learning more and who to follow. 15 Steps To Product Launch Affiliate Marketing Success 1 Get in early and sign up as soon as you hear about the launch. 2 Purchase domain names that match the product names as closely as possible. 3 Purchase domain names followed by the name BONUS and the same with the word BUY in front of the product name. 4 Also buy domain names that have the product name with the numbers 2, 3 or 4 after it. 5 Create multiple simple sites on different server companies with the different domain names that you’ve bought, and with different email addresses, accounts, admin names, and different credit cards and physical addresses. You’re effectively creating your own private blog network, to get SEO juice. 6 Create several different long-form articles for each of those sites and get links from as many high-value sources as possible. Yes, this still works. 7 Create an amazing bonus package to offer everybody who purchases through your affiliate link. 8 If the product price and commissions permit (as long as the margin exceeds the cost of the thing you’re giving away),  consider adding a physical product that is in high demand currently to your bonus package. Try to find something everybody wants but they can’t justify buying for themself! 9 If you can’t include a physical product bonus, consider offering a pre-paid digital product that will help them. 10 Approach people that own lists of potential buyers for the product, where the owners of the lists are not planning on participating in the affiliate launch. Where you handle all the work, but you split the commissions, 50/50. 11 Set up a phone number to put up on every email, ad, and communication. It really makes a difference that people can talk to you. 12 Build an on-demand webinar to send prospective buyers to. 13 Create 30-50 (few minutes) YouTube videos and show yourself using the product and doing a product walkthrough. Plus, if you follow YouTube optimization strategies you can OWN this. 14 Monitor feedback from customers and visit offers from the top 20 leader board - offer anything they’re offering and upgrade it! So your bonus is the obvious choice. 15 Get into as many groups as you can, tell all your friends, buy FB ads, google display ads, retargeting ads…Be omnipresent! Most importantly, pick something that has a high dollar amount! If you do most or all of these steps for a HOT product launch, it will be very difficult for you to not sell 1-5 products. The more you do this the better you’ll do, and you can see how you could add some great Short term income to your books. “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Referenced In This Episode Pete Vargus, Advance Your Reach  Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
23/12/1913m 19s

Rachel Pederson On Social Media Strategies, Getting Attention & Withstanding The Pressure.

Attention: How To Get It, Sustain It, Monetize It and Respect It. What a great conversation today between Roland Frasier and CEO / Entrepreneur / Social Media expert Rachel Pederson.  This Minnesota mother of three runs two successful businesses. She knows how to get peoples’ attention, and will always find a way to connect with whoever she wants to connect with. Known as the ‘Queen of Social Media’, she empowers businesses with social media strategies that support MASSIVE, needle-moving growth… In this episode, Roland and Rachel discuss partnerships, pressure and her “favorite lessons” learned. To dig in further with Rachel, you can visit her website here. “One of my skills is getting people’s attention. It always has been. I think attention is so important. Not just getting attention, but learning how to sustain it, monetize it, and respect it”. Rachel Pederson Listen Today For Her “favorite lessons” from her entrepreneurial journey so far How she reaches out to people strategically and gets their attention using multiple touchpoints Her first entrepreneurial failure that led to her decision to figure it out and a big realization. The mindset that she now recognizes has led to all her biggest mistakes and failures. The process of building her clientele and the moment she knew she could quit her 9 to 5 job. How she defines a ‘strategic alliance’ as opposed to a partnership and why she’s slow to partner. How she finds strategic alliances and what she looks for. The strategy she employs when negotiating with strategic partners and how she figures out dividing revenue. Why early 2019 was her hardest time in business when a partnership went awry. How she withstands the pressure of having a personal brand The social media platforms she’s doubling down on. Her biggest end of year tip: “So many people are broadcasting. They’re not conversing. There’s something so powerful about replying to a comment and engaging”. Rachel Pederson. Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Never Split The Difference Book Contact & Follow Rachel Pederson Through her Website  On Facebook  Her Instagram  Contact & Follow Roland On Facebook On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
18/12/1935m 11s

The Long AND The Short Of It, Part 1, How To Have It All. With Roland Frasier

Do you feel like you can’t get off the Hamster wheel? Are you the “Dancing Bear” in your business (or life)? This episode is the first in a new mini-series from Roland that we are very excited to share with you.  Which receives most of your efforts: Building your income or building your wealth? Most people either Focus on creating as much income as possible in the short term and they don’t really think about building wealth for the long term. Focus on building wealth in the long term and they don’t think about building income for the short term. The rare few focus on creating income for the short term AND build wealth for the long term. In this episode Roland establishes that YOU CAN have it all and launches a new series, teaching us how to do just that. “When the dancing stops, the money stops with it. Then it’s time to face the music. There’s frequently no wealth to fall back on, and you are forced to start dancing again or significantly lower your standard of living”. Roland Frasier To dig in further with Roland, sign up on our home page for exclusive content from Roland to your inbox. We’ll be dropping a sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For The amount spent on a renting lifestyle in our ‘sharing economy’ has increased from 36% for Baby Boomers to 50% in today’s Generation. The insidious trap that high-income earners fall into. The all too often scenario that the asset-rich find themselves in. “I can’t count how many very land rich or asset-rich friends and acquaintance got into financial trouble because they were TOO focused on the long term and they ran out of the income to support their wealth building… And there’s also the chance that the long game you’re playing might not have a chance to play out. Life might have other plans for you.” Roland Frasier Contact & Follow Roland On Facebook  On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
16/12/199m 44s

Ray Sinlau on Affiliate Marketing and Rapid Acceleration To An 8-Figure Business

The Coder That Went ‘All In’ On Affiliate Marketing. Ray Sinlau gives us the honor today of his first ‘public appearance’ - so far he has declined podcasts and speaking engagements. He likes to fly under the radar, but make no mistake, Ray has achieved huge success in a very short amount of time, having built an 8-Figure Affiliate Marketing business this year alone, with a large amount of recurring revenue. In this episode, Roland draws out as many details from Ray as possible on Affiliate marketing, his way of operating and HOW he’s blown up his business so quickly! An affiliate network manages the connection between product owners (advertisers) and affiliate marketers. They handle all the negotiating and pitch. Ray doesn’t have a web presence for you to dig into, but he recommends connecting with him on facebook. To dig in further with Roland on how to achieve massive business growth, head over to our website and sign up for exclusive content from Roland to your inbox.  Listen Today For The tools he relies on! (See References below) The perks of NOT having a company web site. His entrepreneurial start ‘flipping’ Pokemon cards and the story of his first legitimate entrepreneurial venture. His fast-track to learning code in order to provide for his new son - but the $800 per month wasn’t cutting it. How he ‘dove in’ the deep end and attended a convention that launched his current success. The $2 that changed everything and caused him to quit his job. The networking tips that have served him well. The challenges of working with Affiliate marketers. How to get started as an affiliate marketer. The role of writing great copy. The commission rates he looks for and when you can negotiate. The seasonality of Ad Costs and when you sometimes just kill a campaign. How he pays his team and structures compensation. The importance of reading data and the power of ruthlessly cutting underperforming campaigns. The beautiful video campaign that didn’t convert. The effect of Rolands Leverage, Scale & Exit program on Ray’s life.  Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: StandardConversions.com TeamTreeHouse.com  Stack That Money Forum  Direct Focus Online GiddyUP Great Leads  Ad Spy  The Lords of Strategy Book  Contact & Follow Ray Sinlau Through his Website On Facebook  Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter Subscribe On Apple Podcasts & Write Us A Review Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
11/12/1944m 19s

A Case For Licensing: The Fastest Way To Increase Your Reach, With Roland Frasier

Are You “Sniffing The Neck”? Roland gives us valuable content every Monday on how to achieve massive business growth. This episode is no different, with Roland sharing a Donna Karen story, shared with him by Bernt Ullman, who we had on the show earlier this year (episode 88). As you think about growing your business, one of the fastest ways to increase your reach and your product line is to enter into licensing relationships with other businesses that have already been where you want to go in their market. Roland shares with us some great examples as well as the scenarios in which Licensing makes the most sense. To dig in further with Roland, head over to our website and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Listen Today For The Donna Karan success of almost an 8-fold increase in profits over the course of two years, largely as a result of licensing. “You don’t have to be a huge world-renowned brand like Donna Karen to take advantage of licensing”. Roland Frasier The Three Scenarios In Which Licensing Your Name or Brand Works best: 1. You have created a business with high brand equity and a loyal base of customers like Donna Karen did. Here, you have a core-product and/or market, and you take the brand equity that you have created and leverage it by allowing third parties to use your brand to market the thing they are good at (like DK did with fragrances), to a market they have already developed (like Estee Lauder’s retail perfume store relationships). 2. If you are a personality or influencer with a large number of fans or followers. This is basically the same as number 1 above, except it applies more to you as a personality as opposed to a personality-independent brand that you have developed. 3. If you have invented something but don’t already have a customer base or distribution channel to sell into. You could spend years and millions to acquire customers and master distribution, or you could just tap into someone else’s customers and sales channels. “If you’re a small company with a great product, frequently, your best option is to go to a larger company that already has resources and distribution to get your product to market faster, or to help it reach larger markets”. Roland Frasier Examples of Licensing Strategy And Success •  “Shark Tank.” The Sharks have relationships with (or just know about) companies that specialize in the distribution of products through their existing channels. All the sharks have to do is take the new product to one of those companies and, boom, they have virtually instantaneous sales and profits. • Daymond John: This is exactly what Daymond John did when he worked with us to market and sell the “Spy Escape” product that he invested in on one of the Shark Tank shows. We had a huge audience of people who would be perfect buyers for the product. So, Daymond made a deal with us to market and sell the product to our existing customer base through our existing distribution channels (our website, email list and social media channels). • Kylie Jenner: Another perfect example of someone who started out creating a social audience, then lent her name to other brands to create clothing lines and ultimately partnered with a world-class cosmetics manufacturer, Seed Beauty, to co-create products. • Authors: While most of what we’ve talked about so far apply to physical products, you can also license your intellectual property, like courses you create, or stories or songs you write. Many well-known (and not so well-known) authors do this. They create a book or a course or a podcast or social media channel and then license their name or content or course to other people who have customer and distribution channels to market and sell it. We see this quite a bit even in our own business where we license our content to other businesses that want digital marketing educational materials for their audiences. They pay us for the use of our content and then we benefit from royalty payments while they and their audiences benefit from having access to our training materials. It makes sense for us to do this because by doing it we receive brand exposure to huge audiences that we haven’t yet touched or that would be very expensive to build or acquire. “Remember, licensing is all profit. Everything you receive from licensing royalties is falling to your bottom line.” - Roland Frasier Consider This, If you were to enter and develop a $10 million market yourself and operate at an 8% profit margin, that would generate an additional $800,000 in profit for you. But, if instead, you licensed your name or product or IP to someone else who had that market, you would save all the time and investment and risk of building that market yourself, and at a 10% license fee, you would actually make $200,000 more in profit! “Licensing is one of the most proven and most profitable ways to expand your business. It’s definitely something to consider.  -Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website Follow Business Lunch Podcast On Instagram On Twitter Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Do you have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! This will not only help us improve the show, but it will help us connect with more high flyers like you. Click to find us on Apple Podcasts and other podcast players 🎧 
09/12/198m 46s

Understanding The New Eco-System of Traffic, with Ed O’Keefe

Collaborating With Micro-Influencers, Utilizing Keywords & Hiring Email Lists Roland sits down with Ed O’Keefe: Father of Seven, Founder of Traffic Mastery Live, and Author of 'Time Collapsing'. They talk as seasoned friends about the current eco-system of traffic, what’s working now, and Ed shares some great tips for entrepreneurs and investors. For more from Ed O’Keefe, you can check out EdOKeefeLive. Listen Today For The first thing to think about if you’re going into business: Assess the potential of a market by looking at its size and quality in relation to the price point. How to start a business from scratch by hiring email lists. How to spot the gaps in your whole game plan. Why you need to be ‘broad and shallow’ in your knowledge of your business - broad in your understanding of everything but with expertise in at least one area. How many Investors lose money because they don’t have the above understanding and have zero understanding of digital marketing. Why you need to find something with a ‘disruptive hold in the market place’ for it to have longevity. Does your market have 'a pain', are you truly solving it, is it growing or is it dying…? The value of reverse engineering competitors’ funnels and iterating off their starting points. How to get market data quickly and inexpensively. Utilizing brand keywords, buyer intent keywords and competitor keywords. Using Micro-Influencers (Influencers with under 50K followers) to build social proof that you can then amplify. Why you need to have a differentiating competitive advantage in order to compete, and if you don’t have one, what to do. “In our household, the one piece of advice we give is to be nice to everyone along the way as you pursue your dreams because that stuff comes back full circle”. Ed O’Keefe Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Shoe Dog Book The Rise Book  Time Collapsing Book  PitchBox.com CloutHQ.com Contact & Follow Ed O’Keefe Through his website.  On Facebook  On Twitter    Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. Do you want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players. 🎧 
04/12/1941m 51s

What Every Smart Negotiator Is Thinking About (But Not Necessarily Sharing), with Roland Frasier

Are you playing chess or checkers? How good of a negotiator are you? “Being a good negotiator has a lot to do with knowing how to create a fair deal for both sides to get as close to what they both need from the deal as possible”. Roland Frasier It’s helpful to consider the documentation side of negotiating. Entrepreneurs often play ‘cut and paste’ lawyer to avoid time and expense - or, they use an attorney that is eager to move onto the next case, and may have no real-world experience of dealing with the actual consequences of the clauses they put into their documentation. In this episode, Roland will help you think through key categories that can protect your interests - and keep things fair.  Every single word of a contract or agreement is important, so if you or your attorney don’t fully understand why everything is in there, then you might be setting yourself up for more than you bargained for, literally. In this episode, Roland gives us 25 things that good negotiators AND deal documenters are thinking about BEFORE anyone drafts ups a contract. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Roland’s Deal Documentation Negotiation Categories (Keep in mind this is NOT an exhaustive list!) Be sure to pre-think about: 1 Taxes 2 Effort Reduction 3 Liability Constraints 4 How can we assign or fractionalize liability? 5 Damages in terms of a failure to perform on the contract? 6 What if somebody does something that is negligent? 7 What about the creation and ownership of Intellectual property? Including Customer Lists. 8 What are the legal defenses that we can build into the deal? 9 Indemnification - what if someone suffers damage? 10 Performance and time? Are there any parameters for which you want the performance to occur? 11 What about Disclosure to third parties? 12 Exposure of yourself personally? 13 Exposure of your company or companies? 14 What about access to trade secrets or accounting information? 15 What about discovery in the event of a dispute? Do you have a right to see documents or video for example? 16 Interpretation? 17 What about how you’re going to resolve disputes? Are you going to submit to The American Arbitration Association or the Judicial Arbitration Mediation Service? Is that what you want? How can you keep it out of court? 18 What about modifications? 19 What about duties? The things each party is supposed to perform and triggers for that? 20 What about rights (and are there triggers for additional rights)? 21 How is payment to be made? 22 Third parties? Are there any Third Parties that you want to include in the deal or that can create a liability for you - that you might want to exclude? 23 What are your remedies if things don’t work out? 24 Does the person who is entering into the agreement have the authority to? 25 What about representations and warranties? “Next time you’re preparing to paper a deal or you’re having a conversation about deal points, you need to be actually aware that this is a game of chess, not checkers…” Roland Frasier Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned in this episode: Never Split The Difference Book   Contact & Follow Roland On Facebook  On Instagram  Through his Website  Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your Apple Podcasts and other podcast players.
02/12/198m 32s

Building Your Following and Running Multi-Network Traffic, with Rohan Sheth

Rohan Sheth has grown a couple of companies - one multi-network agency, GrowRev (which manages over 5 million a year in digital advertising), as well as a software company Direct Heroes. He’s also an in-demand speaker, consultant, and lifetime entrepreneur. He has been featured on Forbes, Entrepreneur and Fast Company magazine to name a few. Today Roland and Rohan have a good sit down conversation. Rohan gives tidbits and tips to companies and influencers who are trying to manage and grow their following. He shares the tools that will give you the competitive edge, his advice on partnerships and hiring, AND he even drops a super cool travel hack for when you have to fly economy! “You can go fast with yourself but you can go far with someone else”. - Rohan Sheth. For more from Rohan, visit his website or connect with him on Facebook.  You’re also likely to want to visit the Direct Heroes site by the end of the episode. Click to find us on Apple Podcasts and other Podcast players 🎧  Listen Today for How he made over $150k from selling pocket bikes in high school. The failures that taught him his best lessons. Some media-buying insights on Snapchat and other platforms as an alternative to Facebook. Why they stick with paid traffic instead of pursuing organic traffic. How he sees Partnerships and where they have been hugely successful for him. The best way for the average company to use Instagram and how being real will increase engagement. How using a tool like Direct Heroes on the back end is a powerful way to capture your influence and build your audience - and may save you money on Virtual Assistants.  Why he loves Instagram Lives and anything ‘video’. The benefits of hiring ‘full-stack’ employees (and if hires aren’t ‘full-stack’ they train them that way, with an understanding that they’re part of a bigger team, even if they rock at a particular slice of the pie). What keeps him motivated and on track and how he pursues balance in his life. His genius travel hack for flying economy! “I’m always asking, how can I get more lifetime value out of every post and every follower.” - Rohan Sheth. References Mentioned In This Episode Value Factor book Grow Rich With Peace Of Mind book  Dr. Demartini    Contact & Find Rohan Sheth On his official website  Visit Instagram On YouTube  On Facebook  On LinkedIn    Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. If you want to subscribe to Business Lunch with Roland Frasier or you have some feedback that you’d like to share, we invite you to connect with us on ApplePodcasts and leave us an honest review! This feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players. 
26/11/1940m 11s

How To Acquire (Or Give) An Ownership Interest, Without Cash, With Roland Frasier

Seven Key Deal Points Hear how you could acquire (or give) an ownership interest when non-cash assets like knowledge or time are being brought to the table. Hold on to your seats, swig that coffee and get your pen out (or just check out the show notes below) because Roland doesn’t skimp on the content today! Imagine what you could do with your business if you had the dream team or you could join forces with a strategic partner? Knowing how to structure a deal can make all the difference, and that’s what Roland is helping us with today. He breaks down for us how to structure an agreement to let someone else into your existing business as an equity owner, when they have something that’s valuable to your company, such as time or knowledge! These key deal points also apply if you want to 'earn-in’ to partnership in a company, with no cash to bring to the table. Seven Key Deal Points To Remember: What are the roles of each party complete with full job titles, descriptions and employment agreements? Detailed compensation package deal points. Consider a Buy-In for immediate equity plus performance-based increases of up to 10% additional vesting, at 2.5% a year for up to 4 years. This is a time-based component, PLUS performance-based milestones based on revenue. Provide for what happens if things don’t work out: Build a backup clause into the agreement, like if they leave the business or they’re terminated. This way you have a right to buy them out on pre-agreed valuation formula with pre-agreed terms (so that it doesn’t have to be paid all at once). You need to agree on the Valuation for the Buy-In. Usually, this is done based on an industry multiple times EBITDA. (Earnings Before Interest, Taxes, Depreciation, and Amortization). For example, if a business is earning 1 million dollars in profits and you agree on a multiple of 5, then the valuation would be 5 million and a 20% buy-in would be 1 million dollars. If the buy-in is not for money, then you need to place a value on the non-cash value that they’re bringing. For example, if you operate at a 30% profit margin and let’s say they are bringing a book of business worth a million a year, then the first-year value would be $300,000. Then you consider the lifetime customer value, let’s say 3 years: Then you’d expect that book of business is worth about $900,000. Now! If your company valuation is 1.8 million and what they’re bringing is $900,000, then you’re up to 2.7million.  So the 900,000 that they’re bringing to the table is worth 33% of the equity.  You need to have language that adjusts their equity based on what you thought it would be, to what they actually bring in. So a good and fair agreement would include that the equity adjusts to fit the actual performance of what they bring. Lastly, Roland encourages you to acquire an awesome attorney and business advisor to help you navigate the tax issues and more, but just understanding these options puts you ahead of the game. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts.  Click to find us on other Podcast players 🎧  Contact & Follow Roland On Facebook  On Instagram  Through his Website Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch With Roland Frasier Podcast  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your Apple Podcasts and other podcast players. 
25/11/196m 8s

How Do You Grow An Already Fast Growing Company? Roland’s 10X Framework Applied, With Andy Mackensen.

This is your seat at the table in a live brainstorming session with Roland and Andy Mackensen, of Snack Nation. Andy’s 4-year-old company hit #24 on the Inc, 500 Fastest companies list in 2018. They are currently meeting a need with healthy snack delivery for around 6000 offices. But what they really do, is discover the newest healthy snacks and curate the best of them. In turn, they provide value on multiple fronts by also collecting data from their customers for the suppliers. In today’s episode, Roland consults with Andy on how to 10X this thriving business. We get to be a fly on the wall as they consider some options and angles. Listen if you have a business that you are trying to scale and need some smart strategies. For more on this - and some context - check out episode 77 where Roland breaks down the strategy ‘How To Take Your 1 Million Dollar Business To 10 Million’. “We realized this pivot could help us accomplish our mission faster, and in a much better way. The entire thing made more sense.” Andy Mackensen Click to find us on Apple Podcasts and other podcast players 🎧    Listen Today for • The reason(s) Andy abandoned a successful and fast-growing vending machine business that was generating 25k per month. • How he convinced his investors that the above was the right idea. • The roll that mission has to play in EVERYTHING. • How they’re helping 500,000 employees across the country by helping them be healthier while helping snack companies learn more about their target markets through the data they’re collecting. • The value exchange that ensures they don’t need to pay retail, ensuring a lower cost of goods sold. • The Data Play opportunity that makes their model twice as successful. • The fully customizable model that keeps the recurring revenue coming in. Now Keep Up as Roland and Andy brainstorm and hash out ways to grow his business further Through Increasing Value Though Product or Market Expansion Through Partnerships (and affiliate relationships) Through Acquisitions   References Mentioned In This Episode Roland’s 10X Plan (Episode 77)   Contact & Find Andy Mackensen Visit Snack Nation On LinkedIn On Twitter    Contact & Follow Roland On Facebook  On Instagram Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thank you so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? If you have some feedback you’d like to share, connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.   
20/11/1955m 41s

Think Again - Print Media Is Back With A Vengeance, with Roland Frasier

In true magazine style, Roland gives us not one but two tidbits to consider in today’s snackable (and stackable) episode. The first is a rising trend which provides a great opportunity to consider, and the second is a behind the scenes look at how he and his team collect and use data for WarRoom. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. We’ll be dropping another sit-down interview this Wednesday, so take a moment to subscribe on Apple Podcasts. Are you looking for the next revenue stream or advertising media for your online or offline business? Listen Today For A heads up on Print Media: 134 brand new print magazines published at least quarterly have emerged in the last 2 years alone. Media Companies at the forefront of this trend include Meredith (With Magnolia mag featuring Fixer Upper Stars), which reportedly has 5.6 million readers and over 910,000 paid subscribers in just two short years in print. Other Internet companies like AirBnB, Away (Here Mag), Bumble (Bumble Mag) and Away (Here Mag) - are also leading the way. These print magazines are reaching Millenials, an often hard to reach demographic. Consider doing this too if you want to Better connect uninterruptedly with your audience. Reach highly segmented audiences with very specific interests. “One thing is for sure, Print is definitely on the rebound and creates a deeper connection with audiences that are willing to pay for high-quality content - an experience free of email and social media notifications.” - Roland Frasier Plus A Bonus From Roland: What data can you gather to improve the customer experience for your clients? Roland describes how his team tries new ideas at each event and measures the customer experience with feedback forms. In turn, they’re able to constantly improve the experience for their customers. It’s essential you don’t just gather, but analyze and take action on the data you collect in order to serve your customer better. Click to find us on Apple Podcasts and other podcast players 🎧    References Mentioned in this episode: Magnolia Mag Airbnb Mag Whoolly Mag Bumble Mag Here Mag   Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.
18/11/196m 40s

Michael Hyatt on Content Creation, Sustainable Success and How He’s Going To Take His 8-Figure Company To 100M

This episode will give you some helpful strategies if you're constantly working on increasing your productivity! If you’re also trying to figure out how to keep up with the constant need for content creation and the constant challenge that is hiring and team building, be sure to listen. Roland talks with Michael Hyatt, an American author, podcaster, blogger, speaker, and former chairman and CEO of Thomas Nelson. In just 8 years as an entrepreneur, Michael has built an 8-figure business focusing on leadership and productivity coaching. His passion is to help people win at work and at life, with sustainable success. Click to find us on Apple Podcasts and other podcast players 🎧  If you want to glean more from Michael Hyatt, he recommends you go to his main site. “A lot of people teach what I call the hustle fallacy, which is basically put your family and health on hold, go balls to the wall make your business work, and everything else goes to pot. That’s not sustainable. That’s not what I teach.” Michael Hyatt   Listen Today for How pruning has been a vital part of healthy business growth. How a clear customer journey has been critical. A break down of the customer journey that’s working so well for Hyatt. A break down of how he creates content using a 10/80/10 principle and mega-batching. How the Hyatt team even applies 10/80/10 to writing books. Hiring practices that have made a huge difference in the success rate of their new hires. How to stay out of the 'Drudgery zone'! The flaws in Masterminds AND one on one coaching, and the Hyatt alternative. How Michael plans to get his company to 100 million in the next five years.   “If your dream doesn’t require a team, your dream is too small.” Michael Hyatt.   References Mentioned In This Episode Lead to Win podcast  Free to Focus Book Get Noticed In A Noisy World Book Good to Great Book  Kolbe.com   Contact & Find Michael Hyatt At MichaelHyatt.com  On Twitter  On Instagram   Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.   
13/11/1930m 39s

How To Develop An Overarching Strategy That Will Best Serve You And Your Business, with Roland Frasier

Do you have an over-arching strategy for your business? Today, Roland helps us to think along these lines as we get to hear him talking to his exclusive mastermind at WarRoom. Listen in for the questions you need to be asking and for the filter you need to run new ideas through. Click to find us on Apple Podcasts and other podcast players 🎧  To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. “Once you have an overarching strategy, you need to run it through a filter to see if it will best serve you.” Roland Frasier Questions To Ask About Your Strategy Will it help you beat your competitors? Will it address the threats of potential substitutes and new entrants? Does your strategy leverage your competitive advantages? Does it get granular enough with your competitive segment? Is my strategy trend informed? In regards to consumer behavior? In regards to resource allocation? In regards to your product lines? “The list is long of really smart people with really successful businesses that didn’t think about whether their strategy addressed new entrants and potential substitutes.” Roland Frasier References Mentioned in this episode: McKinsey Quarterly   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your Apple Podcasts and other podcast players.  
11/11/196m 14s

Moving Your Buyer From Red To Green And Why You Should Bottle Your Magic Using Models, with Simon Bowen

This is a fascinating episode with Australia’s #1 authority on Visual Based Thinking and creator of The Models Method, Simon Bowen. As a dynamic change agent, consultant, facilitator, CEO mentor, speaker and author, Simon Bowen is highly sought after by Fortune 500 companies, heads of Government, the military and private sector because of his transformational impact on the organizations he serves. This episode is for you if you want to · Elevate your sales results · Raise the performance level of your team · Increase your leadership impact, and · Create higher levels of ownership and alignment across your business. “83% of all signals come in through the visual cortex… people believe what they see but they doubt what they hear”. Simon Bowen Click to find us on Apple Podcasts and other podcast players 🎧    Listen Today for Some genius tips and insight on pitching and sales. Why sales scripts fall short - and a better way to get results. Why you need to justify your prospect’s decision to buy instead of providing them with a reason to back out and say no. The mistake most people make when they try to sell a concept. Why selling Context works better. Why you HAVE to be tracking your conversion rates. Why using models will be all the more powerful for you the more complex your product is. How using models will affect the SPEED of your conversion rates as much as increasing the rates themselves. How you can use models for project management, planning and leadership as well as sales. An explanation of ‘choreography’ - how the model is delivered, the storyline, and how you unpack the model and place the buyer in the model. The emotional movement of a sale: From Interest to Tension, to Desire, To Confidence, To Urgency. The ideal suite of models that your company would benefit from. How the Genius model is transforming companies because everyone in the company knows what they do and can explain it. How external market misalignment is tied to internal alignment and therefore using models can transform your company inside out. The most post powerful sales weapon in our current culture. And so much more! “For me, conversion is three things, the quality of the conversion, the speed of the conversion and the rate of conversion… We have people ALL the time making high ticket sales immediately when they use the model”- Simon Bowen.   Books Mentioned In This Episode Thinking Fast Slow  Finite & Infinite Games How to Read A Book   Contact & Find Simon Bowen At The Models Method Website  On LinkedIn    Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players. 
07/11/191h 4m

Moving Your Buyer From Red To Green And Why You Should Bottle Your Magic Using Models, with Simon Bowen

  Click to find us on Apple Podcasts and other podcast players ?  This is a fascinating episode with Australia’s #1 authority on Visual Based Thinking and creator of The Models Method, Simon Bowen.  As a dynamic change agent, consultant, facilitator, CEO mentor, speaker and author, Simon Bowen is highly sought after by Fortune 500 companies, heads of Government, the military and private sector because of his transformational impact on the organizations he serves. This episode is for you if you want to · Elevate your sales results · Raise the performance level of your team · Increase your leadership impact, and · Create higher levels of ownership and alignment across your business.   “83% of all signals come in through the visual cortex… people believe what they see but they doubt what they hear”. Simon Bowen   Listen Today for Some genius tips and insight on pitching and sales. Why sales scripts fall short - and a better way to get results. Why you need to justify your prospect’s decision to buy instead of providing them with a reason to back out and say no. The mistake most people make when they try to sell a concept. Why selling Context works better. Why you HAVE to be tracking your conversion rates. Why using models will be all the more powerful for you the more complex your product is. How using models will affect the SPEED of your conversion rates as much as increasing the rates themselves. How you can use models for project management, planning and leadership as well as sales. An explanation of ‘choreography’ - how the model is delivered, the storyline, and how you unpack the model and place the buyer in the model. The emotional movement of a sale: From Interest to Tension, to Desire, To Confidence, To Urgency. The ideal suite of models that your company would benefit from. How the Genius model is transforming companies because everyone in the company knows what they do and can explain it. How external market misalignment is tied to internal alignment and therefore using models can transform your company inside out. The most post powerful sales weapon in our current culture. And so much more! “For me, conversion is three things, the quality of the conversion, the speed of the conversion and the rate of conversion… We have people ALL the time making high ticket sales immediately when they use the model”- Simon Bowen.   Books Mentioned In This Episode Thinking Fast Slow  Finite & Infinite Games How to Read A Book   Contact & Find Simon Bowen At Models Method Website  On LinkedIn    Contact & Follow Roland On Facebook  On Instagram Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.   
06/11/191h 3m

Winter Is Coming - How To Use Inversion Thinking To Prepare And Prosper Anyway, with Roland Frasier

Inversion Thinking Part 2 Click to find us on Apple Podcasts and other podcast players 🎧  In this episode, Roland yet again helps us to think smarter. He shares with you how he protects his businesses with Inversion thinking - and how you need to plan for the opposite of what you want to happen. This is not a doomsday episode, but a way of thinking that will protect you and keep you prospering. Roland shares an example of when he was stuck in a bad situation, but turned it into a good situation that made him a whole lot of money. This ‘make lemonade out of lemons’ mindset will empower you to adapt and pivot when necessary. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. “It’s remarkable how much long term advantage people like us have had just by trying to consistently be NOT stupid instead of trying to be very intelligent” Charlie Monger   Listen For The things that are making you money today may not be the things that will make you money in 5 years - and what to do about that. How Roland made 1000X ROI from a hotel room when his plane was grounded for 10 days How trying not to be stupid is way smarter than trying to be smart And more… “I assume that everything that I’m doing right now that makes me money is going to be gone five years from now. Because change is inevitable and constant. So I live in a state not of panic, but of concern - so that I can adapt my business so that it will not go away.” Roland Frasier   Contact & Follow Roland On Facebook On Instagram Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.
04/11/196m 37s

How Syed Balkhi Problem-Solved His Way To 10 Million Websites and An 8-Figure Growing Business

Hold on and listen in closely today, as Roland and 28-year old Syed Balkhi talk smart and fast about his progression from problem-solving innovator to Award-winning entrepreneur - honored by the United Nations. 10 million websites use his software, so it’s no wonder he’s been featured in Forbes, Inc, e.t.c Roland asks questions about how he has built his amazing, multi-faceted, 8-figure business from nothing. They quickly move into a conversation regarding how he is ‘boot-strap’ growing his company with smart acquisitions and more. “I learned how to code because I didn’t have the money to pay people to code. I literally opened the source code and started googling. I’m pretty good at reverse engineering…I can 'make crappy' fast!” Syed Balkhi To find out more about Syed and dig a little deeper, visit his site. Listen Today for How Syed started earning money for himself at age 12 - with forum posting. How his determination to play video games in High school drove his creative problem solving, teaching himself how to make a proxy and how to code. How he evolved into making websites for people and hiring people by age 16. How his now 10-year old blog was birthed in order to solve problems for his clients (for free) and this blog turned out to be the foundation for his success. How he built his content purely on user-fed content, and the affiliate marketing revenue and rev shares grew as word of mouth spread. How (and why) he made the leap to a software developer. How his Exit-Intent Popup code changed the game (and he even trade-marked the term) increasing traffic by 600%. How he dealt with people knocking off his work. What he learned from taking OptIn Monster outside his primary ecosystem. Why he stays within the WordPress ecosystem (35% of the web) to double down on his unfair advantage. How to define a success gap! How (and why) Syed is growing his business through Acquisitions. How his reputation for not abusing his user base has opened acquisition doors. How he got connected with his highly successful mentor. His perspective on mentors and paying for them. Syed’s travel hacks for the monthly trips he takes with family. “Look at LeBron James. He has a professional coach for everything. If you’re an entrepreneur you need that network to improve. You can only improve if you’re around people that are smarter than you.” -Syed Balkhi Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode OptInMonster Extreme Revenue Growth book Nathan Latka podcast Traction Book WPBeginner Blog   Contact & Follow Syed Balkhi At SyedBalkhi.com On Facebook On Twitter    Contact & Follow Roland On Facebook On Instagram  Through his Website   Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.   Click to visit our website or find us on Apple Podcasts and other podcast players.  
30/10/1935m 34s

Four Questions To Ask Yourself To Unlock Innovation & Exponential Growth, With Roland Frasier

Thinking Different Click to find us on Apple Podcasts and other podcast players 🎧  Roland is always inspiring people to think bigger, and this episode is no different! He gives you questions and an exercise that you can use to assess your assumptions and help you grow your business a hundred times over. “Innovation is what leads to exponential growth” - Roland Frasier Listen in as Roland shares examples from Elon Musk and one of his WarRoom mastermind members. To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. Listen For The problem with only focusing on Optimizing all the time Four Vital Questions to ask for your life and your business: What preconceptions do you have about both your life and the business that are holding you back? What are the internal language patterns (things that you’re telling yourself) that are also holding you back? What are the assumptions that you’re making that might not be actual facts? How can you apply lateral thinking to your situation? "Most of our lives we reason by analogy, copying what other people do with only slight variations”  - Elon Musk   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.
28/10/196m 39s

Watching The Trends, Finding Your Blind spots, & Living Your Life Fulfilled, with Tony Grebmeier

Today on our 100th episode(!) Roland talks with serial entrepreneur Tony Grebmeier, co-founder of 8-figure business ShipOffers, which is a six-year Inc 5000 fastest growing company. Roland describes Tony as someone who knows everybody and has the building blocks to connect people and make things happen. Tony helps people build brands, hosts the BeFulfilled podcast, and his mission in life is to create a community where entrepreneurs know that they can achieve anything they want despite their past. If you're inspired after listening to this episode or want more on what you hear today, visit Tony’s website or check out the BeFulfilled Podcast. “I like to watch the trends and be patient. I’m never a believer in trying to catch the current wave, but I like to be patient, the waves will come”. Tony Grebmeier Listen Today for The first question Tony asks an investor looking to work with him. How White Labeling works at ShipOffers and the unique opportunity it provides. How important (and smart!) it is to test early before customizing. What has surprised him in his 18 years of his entrepreneurial journey. The win-win of having a personal brand that supports a non-personal brand. His definition of success and how he brings purpose to everything he does. His centering mechanism (and his passion project).  What happened when he asked himself “what would it look like if I was personally fulfilled?” How important it is to ask for help and ways to see your blind spots. How you’ll make more money when you’re fulfilled. How he focuses in the morning and cultivates gratitude and community. Plus - Roland draws out his travel hacks. “I want to be around people who want to do something that’s going to be great for the world." Tony Grebmeier Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode Traffic and Conversion Summit The Shift Movie The Power Of Habit Book   Contact & Follow Tony Grebmeier At His Website On Facebook  On LinkedIn  On Twitter    Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.        
23/10/1941m 45s

Understanding The Six Stages Of The Business Growth Cycle (& When To Exit), With Roland Frasier

In this 7-minute episode, our host Roland is talking to his Mastermind, and we get to listen in on his money-making insight. Roland lays out his strategies and gives you some powerful tools to use in your business that will make all the difference! If you’re a founder or CEO of your business, this episode is 100% for you. Do you find yourself so busy running things and getting 'caught in the weeds’ that you can’t get to the important stuff? It’s essential that you’re stepping back and understanding where your business is at, building strategic partnerships and creating competitive advantages. Listen For Why you need to be in the board room and not the office What to say when your team try to bring things to you that you shouldn’t be focusing on The Ideal time to sell your business (and why) The time to NOT sell Where Are You In Roland’s Six Stages Of The Business Growth Life-Cycle? 1) Startups (Seed Capital, Structure, IP, Founders) 2) Traction Phase (Look for Product-Market Fit - Build, Measure, Learn, Test) 3) Constraints Phase (Talent! Cash crunch, legal issues, market size, offer fatigue…) 4) Growth Phase (Ideal time to sell! You’ve got past constraints but Private Equity companies can still see ‘blue sky’, knowing they can 5X within 3-5 years) 5) Decline Phase 6) Maturity To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox. Click to find us on Apple Podcasts and other podcast players 🎧  References Mentioned In This Episode The Road Less Stupid    Contact & Follow Roland On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.  
21/10/196m 48s

Real Estate, Recession Resilience, and Rocket Fuel For Success, with Jason Williford and Tracy Cousineau

Today Roland digs into conversation with Jason Williford and Tracy Cousineau - founders of one of the fastest-growing companies in America as they position to scale nationwide. Real Estate Expert Advisors hit the Inc 500 in 2016 and it continues to grow. They share with us some of the secrets to their success, how they rebounded from the 2008 recession and what they think has made all the difference. Jason and Tracy were each separately rocking their businesses when 2008 hit them ‘like a ton of bricks’. Of course that wasn’t the end of the story, but instead the beginning of massive success and a much greater purpose than they had before. The company's Proven home selling systems have been mentioned on National TV due to their innovative processes that NET sellers more money and find buyers the perfect home. They share with us today the takeaways they learned from the last recession, how they bounced back and now see their experience as a gift. To learn more, you can go to their site and they even give their phone numbers at the end of this episode. “Before the recession, I saw real estate as my paycheck, my job. It paid the bills. But when we lived the recession we lost everything we had of worth, and it made me a different person. We came out better people and we know our why and we LOVE to serve other people” - Tracy Cousineau   Listen Today for • Their top takeaways to protect and buffer you in the case of another recession 1 Get out of debt (they run a cash company). 2 You’re the Average of the Top 5 people you hang out with, so be smart. • The top 3 reasons houses don’t sell 1 Missing Criteria 2 Too much fluff in the Copy 3 First Impression of the listing • The top 3 things that homeowners want 1 They want to Maximize their net 2 They don’t want to be pressured 3 They want to move on the time frame that works for them   PLUS ~ You’ll also hear The pre-eminence moves they’re making with current market ‘threats’, including iBuyers. How they turn negativity around and use it as fuel and motivation to prove people wrong. The tough conversation and breakthrough that pulled them out of the GRIND. How their agents net around $100,000 compared to the national average of $34k. How they handle living together and running a business together. The 5-minute rule that saves their relationship and helps them resolve disputes. How they separate out their ‘boxes’ of responsibility. How their WHY and their passion to serve and help people distinguishes them from the rest. “With this market shift we’re asking, How can we help these agents continue to live their lifestyle through a recession - so that they’re not where I was with $156 and three kids” -Tracy Cousineau Click to find us on Apple Podcasts, our web site, and other podcast players 🎧  References Mentioned In This Episode What is an iBuyer? “The “i” in iBuyer, therefore, stands for “instant," although many mistake it to mean “internet. ” According to this agent vs. iBuyer definition on metro brokers: "If the seller accepts the offer, they will then receive a visit from an inspector provided by the iBuyer to evaluate the condition of the property.   Contact & Follow Jason and Tracy Tracy on Instagram Jason on Instagram Real Estate Expert Advisors on Facebook Real Estate Expert Advisors on Linkedin Their website   Contact & Follow Roland On Facebook On Instagram Through his Website   Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.  
16/10/1943m 1s

How To Use Inversion Thinking To Build A Super Effective Viral Campaign, With Roland Frasier

A Five-Step Inversion Ad Strategy Click to find us on Apple Podcasts and other podcast players 🎧  Would you like 1.5 million App downloads? How about 3.5 Billion earned media impressions? In this short and smart episode Roland Frasier explains Inversion Thinking and breaks down a Burger King campaign that first failed, but ultimately resulted in massive success, a 37 to 1 return on dollars spent on advertising. What is Inversion Thinking? Inverse thinking helps you identify what you don’t want to happen so that you will know what things not to do that will lead to that unwanted result. “Tell me where I’m going to die so I can be sure not to go there” Charlie Munger If you know 1) What you don’t want and 2) The steps that will lead you to that thing you don’t want, then you know what NOT to do to avoid that thing you don’t want. But sometimes Inversion thinking can help you create a brilliant campaign. With a little creativity, a fun scrappy approach, and these five steps, you’ll be on your way: Listen For Roland’s Five-Step Plan To Build Your Own Inversion Ad Strategy 1) Apply Inversion Thinking - Ask ‘What do I NOT want my prospective customers to do?‘ - and then turn that undesired activity on its head and figure out how it could benefit your business. 2) Incorporate Data Collecting Tech - blend in favored or trending tech (in our case study it was geofencing but it could be as simple as Instagram) to facilitate that action you DO want your customers to take. 3) Engage your prospects further by ‘baking in’ Surprise and Delight. 4) Give them a story to tell! 5) Use data-based performance measurements (in this case it was app downloads and digital coupons) to monitor your campaign.   To dig in further with Roland on how to achieve massive business growth, head over to our site and sign up for exclusive content from Roland to your inbox.   Contact & Follow Roland On Facebook On Instagram Through his Website    Follow Business Lunch Podcast On Instagram On Twitter Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.    
14/10/195m 52s

How To Design A Thief-Proof, Customer-Obsessed, Unstoppable Online program, with Marisa Murgatroyd

Power Up Your Online Course If you have a program or you’re developing one, this is a MUST-LISTEN episode with plenty of takeaways you can implement right away to impact your customer experience AND your bottom line. Click to find us on Apple Podcasts and other podcast players 🎧  Marisa Murgatroyd turns everyday entrepreneurs into online superheroes! - So that they can change the world from their living room. She has an extensive track record of building incredible personal brands that help coaches and entrepreneurs to stand out, become visible and attract a passionate tribe. For the past five years she’s been providing branding solutions to 6, 7 and even 8 figure entrepreneurs while building her personal online company, Live Your Message, from zero to 1.5 million. Her company, Live Your Message focuses on entrepreneurs with online courses. Roland Frasier sits with Marisa in this episode as they get inside her business and break down the critical factors to put into programs and the elements to you must avoid! "The dirty secret of the (200-billion dollar) traditional online program industry, is that 97% of people who buy these courses don’t finish the programs or get the results.” - Marisa Murgatroyd Did you know that people will pay 13-18% more for better customer experience? That 56-80% of people will leave a brand they love based on one bad experience? Listen in today if you want your program to make more sales, you want to eliminate refunds, boost completion rates and get pages of success stories for your product. Maria has also set up a link for our listeners here if you want to find out more and dig deeper.   Listen Today for How this entire customer experience approach “Soup to Nuts” will have customers completely hooked and sharing with their friends. How refund rates plummet and cash in the bank increases. How to wrap your courses and programs with service that can’t be stolen and ‘ripped off’. The Ten Factors to put into your programs to escalate customer experience. The Ten opposite experiences to AVOID in your programs and services. How critical it is to define the goal and future-self for the customer in your program. Her ‘Mission Possible’ Template that’s working wonders for her clients and the ‘Experience product’ they’ve patented that’s getting30-90% (as opposed to 3%) of people across their finish line. How all content must be applied content, never content for the sake of content. Everything your customer learns must have an immediate application and move them closer to their finish line. How to avoid the 'Downward Death Spiral' (where people get stuck, they get frustrated and walk away) by narrowing down your end result/course focus. The Birds Eye View element that counteracts a ‘headlights in the fog’ feeling and builds trust with people. How to create unstoppable momentum in your program by challenging people just enough (4% rather than 40%) at the right time and in the right flow, so that people don’t get bored, overwhelmed, and frustrated. The inspiration she drew from Pokemon. The biggest challenge that she sees again and again in product creators, ‘the cognitive bias of being an expert’ - and how it doesn’t serve the consumer/customer. How she addresses that biggest challenge and provides a solution.   “People can not win the game if they don’t know what winning looks like”- Marisa Murgatroyd.   References Mentioned In This Episode Custom link for Our Listeners   Contact & Follow Marisa Murgatroyd On Facebook  On LinkedIn  On Twitter   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.
09/10/1940m 14s

The Five Step Plan To Achieve Anything You Want, With Roland Frasier

Labeling Something As Impossible Is Easy. It Doesn’t Require You To Try... Click to find us on Apple Podcasts and other podcast players 🎧  Could JK Rowling be a recording artist? Could Oprah invent space travel or the self-driving car? In this snack-able episode, Roland makes a case that they COULD, and YOU CAN achieve whatever you’re passionate about, using this five-step plan. “Ultra-high achievers align themselves and their dreams to opportunities that match their talent, skills, and resources, at times at which those opportunities present themselves. They increase the breadth of what’s possible for them by sculpting their own possibility vision, with the chisel of data and opportunity.”- Roland Frasier To dig in further with Roland on the subject of possibility and achievement, this episode is one of several along these lines, so be sure to listen in to the Monday (snack size) episodes for this inspiring content, starting with episode 83. You can also head over to our site and sign up for exclusive content from Roland. Listen Today for • 10 Ways for a 65-year-old, 5-foot tall woman in a wheelchair could fulfill her dream of playing with an NBA team, by adapting her mindset and dream to take it from impossible to possible. • How to adapt your desire and mindset in order to overcome systemic, physical, financial, societal or legal obstacles to your dream.   The Five-Step Plan Step 1 Find the Fire. Step 2 Conceive and Believe. Your subconscious will not allow you to achieve something that it hasn’t seen as possible first. Step 3 Practice Adaptive, versus Non-adaptive possibility (otherwise you’ll have a lot of trouble seeing it as possible and accomplishing step 2) Step 4 Apply data-informed resource opportunity alignment. Step 5 Pursue, persist and persevere.   “We cannot say if Oprah could have developed a space ship or an electric car, but I’ll bet she could have had that if it had been her passion. Goodness knows that she could be the engine to either of those now because she has the capital and connections to make it happen”.-Roland Frasier   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.    
07/10/198m 59s

Grace Smith On Making Hypnosis Mainstream - And Why It’s The Next Billion-Dollar Industry

“Everyone can be hypnotized, there’s no one who can’t be”. Grace Smith Optional exercise/meditation (around 20 minutes in). Listen responsibly! You could become overly relaxed while listening to this episode!  Today, Roland Frasier gets deep into a fascinating discussion with Grace Smith, who if you haven’t already heard of her, is on a Mission to Make Hypnosis Mainstream. We get to hear the powerful story that fuels her passion and launched her career which has blown up to a 7-Figure business. As a pioneer in the Hypnotherapy field, her private clients including Fortune 500 CEOs, A-list celebrities, Olympic athletes and government officials. She is Founder of the world’s #1 provider of hypnosis education, products, and services, Grace Space Hypnosis.  In this episode Grace actually takes Roland (and us) through a 3 minutes exercise that will give listeners a taste of hypnotherapy. If you want to learn more in-depth about Grace and what she does, visit her website and follow her on social (links below). “If you don’t want the result you won’t experience the result”. - Grace Smith   Listen For A three-minute demonstration (on Roland) and Grace’s explanation of how it works! How Grace sold close to 100 sessions in under 24 hours. What it was that caused her to consider hypnotherapy for herself and the 'miracle' that changed everything. What distinguishes her hypnotherapy and her programs from the rest. How Hypnotherapy accesses the critical Theta Brain state of our sub-conscious. The hardest thing about being a hypnotherapist - even with life-changing results and amazing success. How she practices self-hypnosis. Why many of the sessions at her practice are MORE effective over the phone. What Grace would do differently if she could go back and start her business again. What she would do if they had the capital - AND Roland’s better idea! “I have no doubt Hypnosis will be mainstream and it will become a billion-dollar industry. It’s more effective than meditation, yoga, and psychotherapy at changing lives…and all three of those are billion-dollar industries…so all hypnosis has is a PR issue, an understanding of what Hypnosis is.” Grace Smith Click to visit our website or find us on Apple Podcasts and other podcast players. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. References and Links Mentioned: Grace's website The App Grace's Book Contact & Grace Smith On Facebook On Instagram Through her website Contact & Follow Roland On Facebook On Instagram  Through his Website  Subscribe & Review Business Lunch With Roland Frasier Podcast on ApplePodcasts
02/10/1935m 30s

Can You Axe Your Limiting Beliefs To Get What You Really Want? With Roland Frasier

Businesses Do Grow Lightning Fast - When They Have To. Click to find us on Apple Podcasts and other podcast players 🎧  If you’ve been tracking with us on Business Lunch with Roland Frasier, you will have detected a growing theme, with Roland inspiring you to Think Bigger and Move Faster with a mindset adjustment and a smarter approach. In this way, you can indeed 10X your business in a year, or 10 times faster than everyone else thinks it can be done. “There’s no time constraint other than the one that we impose on our growth as a result of our mindset or our physical wellbeing” - Roland Frasier So if you’ve wondered how billion-dollar businesses like Uber, Airbnb or Virgin scaled as fast as they did, this is a phenomenal episode for you. Roland sets out HIS intentions and how he plans to do it. Listen Today for • The reason Roland is so fired up and hungry • Roland’s examples and evidence that you CAN scale FASTER than you think • The Artificial construct that we’ve been taught that holds us back and the beliefs that we mistake as a reality • The ‘under-indexing’ that we tend to operate at • What we ACTUALLY need to grow quickly • The number one belief that kills dreams • The two things that are actually growth requirements Our Mindset Our Physical Condition “The number one thing that kills dreams and limits our otherwise limitless potential, is not so much a belief that something can’t be done, but a belief that it can only be done linearly, and not exponentially, that it can only done with certain resources and in a certain amount of time. I believe that we can supersede our beliefs and then fold time in half, and then fold it in half again…” Roland Frasier If you want more from Roland, visit our site and sign up for exclusive content from Roland. Also be sure to go back and listen to the last mini-series on Possibility, starting with episode 83.   References Mentioned In This Episode James Schramko Time Collapsing Book Living With A Seal Book You Can’t Hurt Me Book   Contact & Follow Roland On Facebook On Instagram Through his Website   Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.  
30/09/199m 29s

The 5-Step Process For Scaling Your Business - Strategies For Every Entrepreneur With Paul Lemberg

Roland Frasier got to sit down and dig into conversation with Paul Lemberg, a renowned business coach, and author who, simply put, helps entrepreneurs make more money. Paul has consulted with Fortune-100 companies like Cisco, Adobe, IBM, Goldman Sachs, JP Morgan/Chase, Mass Mutual, and Accenture, but his real and true passion is helping small business owners and CEOs to double and triple their profits, and will sometimes grow their companies more than 10-fold. So whether you're a scrappy upstart with no systems in place, or a train in motion ready to scale, this episode has lots of value for the process, nuts, bolts and strategy of scaling up. For more from Paul Lemberg, visit his website here. ”Most people sell one product to one group one time. That’s it!... They’re missing the 10x they’d get if they bothered to monetize the customer.”-Paul Lemberg Listen For Pauls Two requirements for recognizing scalability in any business What is worth Testing How to master pricing The steps entrepreneurs & salespeople miss time and time again How to improve lead generation How to improve conversion How to improve your margin How to better monetize the customer How to master Systemization & Prioritization (and the use of your time) …And a plan for the beginning when things are ‘scrappy' and too early to systematize How to make it so your business can run without you - even if you’re an artist! Plus, Four Questions every business needs to constantly be asking: 1) Are we doing the most to create value for the customer? 2) What value is a customer trying to satisfy when they purchase our product? - Is there anything else I can provide that would help them obtain that value? 3) What else does a person who's thinking about X need that I can also help them with? 4) What’s the capacity of this business to deliver more of what it's got without investing more in?” “You want consistent and predictable results so that no matter who's running the process/system in your business it works out roughly the same way.” Paul Lemberg  Click to visit our website or find us on Apple Podcasts and other podcast players. Contact & Follow Roland On Facebook On Instagram  Through his Website   Contact & Follow Paul Lemberg On Twitter On Instagram  Through his website   References and Links Mentioned: Always Be Testing by Bryan Eisenberg  Be Like Amazon Waiting for Your Cat to Bark My Life and Work by Henry Ford Be Unreasonable by Paul Lemberg   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on Apple Podcasts and other podcast players.
25/09/1958m 40s

Can You Truly Accomplish Almost Anything? Commonly Held Beliefs About Possibility (Part 5), with Roland Frasier

Have you ever felt that the structure of our society and how things work socially make your goal impossible? If you’ve ever felt this, or that what you want to do might be impossible for another reason, - or that it will take too long, or that “no-one has done it before so it’s probably a pipe dream”… this podcast series is for you. Click to find us on Apple Podcasts and other podcast players 🎧  This is the last episode in this mini-series. Roland has built a strong case that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief. The truth is that there are very few things that are truly impossible. In this episode, our host Roland Frasier joins us with MORE evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be ‘The smartest guy in the room’ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could! "Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt, pushed past legal impossibilities, overcome physical impossibilities, dreamt impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities.” Roland Frasier Roland has been breaking down the five categories of commonly held beliefs about Possibility.  Legally mandated impossibilities (Episode 83) Physical impossibilities (Episode 85) Perceptual impossibilities (Episode 87) Fiscal Impossibilities (Episode 89) Societal Impossibilities Last but not least, listen today for Roland’s examination of Societal Impossibilities: Have you ever felt that there are too many 'gatekeepers', or a 'good old boy network', blackballing, or simply that too many people are competing for the thing that you want? So, therefore ‘it’s just impossible’ to get a break, get noticed and rise above the noise to get a foot in the door? Well, if you’re thinking it’s impossible, then let’s look at what other people facing the similar challenges were able to do, and maybe we will learn that it’s not so impossible after all! • Milton Hershey left school after the 4th grade. He was fired from his first job as a printer’s assistant and then had 2 failed businesses before founding the Lancaster Caramel Company. He grew that to 1,300 employees and sold it for $1 million to fund a new start-up called The Hershey Chocolate Company, which is now worth about $28 billion. • Theodor Giesel, better known as Dr. Seuss, was told that his work was “utter rubbish” and received 27 rejections before finally succeeding in publishing “And To Think I Saw It On Mulberry Street.” His books have now sold over 600 million copies in 20 different languages. • Albert Einstein didn’t even speak a word until he was 4 years old and performed poorly at school. His parents thought he had a learning disability and he dropped out of school at age 15. He even flunked the entrance exam when he tried to go to college. But, by age 26, he had forever revolutionized scientific understanding with his Theory of Relativity and Quantum Theory of Light. • Stephen King, who has sold over 350 million books, was rejected 30 times before he found a publisher. • Oprah Winfrey was born in poverty in rural Mississippi, ran away from home at 13, had a child at age 14 and lost it, and was molested by no fewer than three of her close family members. Her first T.V. show totally bombed, but eventually, she was able to build an empire that creates a personal net worth of over $2.9 billion. • Thomas Edison famously said, “I have not failed 10,000 times, I’ve found 10,000 ways that will not work.” In addition to failing to invent the electric lightbulb over 1,000 times, Edison also enjoyed several other spectacular failures, including the automatic vote recorder, the electric pen, the tinfoil phonograph, the talking doll, ore mills and separators, the Edison Home Service Club, and the Home Projecting Kinetoscope. • Walt Disney was rejected by bankers over 300 times when trying to get the funding he needed to get his Mickey Mouse empire off the ground. He also was fired by a newspaper for “not being creative enough.” His first cartoon business, Laugh-O-Gram, went bankrupt. He suffered a mental breakdown, and an unscrupulous producer stole Disney’s first big commercial success, Oswald The Lucky Rabbit and all of Walt’s animators and left Disney with nothing. Disney took it in stride though. He said, “you may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you!”. He continued, “It is good to have a failure... because it teaches you so much. For one thing, it makes you aware that such a thing can happen to anybody, and once you’ve lived through the worst, you’re never quite as vulnerable afterward.” Today, Walt Disney Co has about a 1/4 Trillion dollar market cap. So... Do you still think you can’t overcome the odds and make the impossible happen? Tens of thousands of bold and persistent entrepreneurs before you have stared down doubt pushed past legal impossibilities, overcome physical impossibilities, dreamed impossible dreams and brought them to reality, broken through immense fiscal impossibilities and persisted past social impossibilities. "All you have to do is believe that you can do what you desire and then have the vision, tenacity, grit, and persistence to make it happen. I believe in you! Now you go and make the change. Go and be the change!” - Roland Frasier Contact & Follow Roland On Facebook  On Instagram  Through his Website Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or Click to find us on Apple Podcasts and other podcast players.  
23/09/196m 28s

Danette May On Soul-Writing Her Way To An 8-Figure Business

“I owe other humans my honesty”- Danette May Today we have a great episode with Roland Frasier and Danette May, the founder of Mindful Health and iRise organics. She’s a world-renowned motivational speaker, #1 best-selling author (of seven health and empowerment books), and former celebrity fitness trainer. Just a few years ago she was a single mom with nothing to her name, but she had a clear dream to "Inspire women to change their bodies through healing foods, healing movement, and healing mindset - so that they could rise up”. Her companies are now scaling so fast that she has to be fiercely intentional about keeping the brand authenticity. Roland and Danette get into some great topics and takeaways today, but if you want to dig deeper, visit Danette’s website and connect with her on social media (scroll down for links).  “It's been 5 and a half years. We literally started with $47. I had $47 to my name and then in 5 years we hit the high 8 figures” Danette May Listen for, The #1 Key to building a loyal customer fanbase. What ‘soul writing’ is and what it looks like for Danette. The key partnership that she knew she needed that preceded her success. The questions she ritually asks herself and the success she attributes to this practice. The question to ask yourself as an entrepreneur that’s more. effective than broad big thinking: “What’s the next big move that I can take right now?” The key thing she believes is often standing in the way of more sales. Danette's advice to entrepreneurs on developing and staying true to what you stand for. The marketing tactics wins, and pitfalls Danette has used and still uses now.  The Facebook Ads breakthrough that took her business to another level. What she found was the best content for her Facebook Lives and why. The progression of her content and the offers she’s been making along the way. How Danette approaches and combats her everyday stresses. How she builds a company culture (with everyone working remotely). How she stays inspired and fiercely committed to her mission. The biggest challenge in her fast-growing companies. How she goes about finding the right employees and what she looks for in prospective leaders.  Plus! Roland shares what his current challenges are and how he's going after what he wants to do next. Danette’s favorite travel hacks Roland’s recommendation for THE best hot chocolate in the world "The entrepreneurial journey is the most spiritual journey you'll ever take. You'll learn every facet of yourself: the shadow, the light, all of it... It's quite fascinating." - Danette May  Click to visit our website, find us on ApplePodcasts, or find us on your preferred podcast player.   Contact & Follow Roland On Facebook  On Instagram  Through his Website    Contact & Follow Danette May On Instagram  On Twitter  On Facebook Visit DanetteMay.com or https://iriseorganics.com/   References and Links Mentioned: Danette’s Sleep Crown Pillow The Stages of Business Growth(Roland refers to this in their conversation)   Subscribe & Review Business Lunch with Roland Frasier on Apple Podcasts  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Subscribe on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.    
20/09/1947m 56s

Can You Truly Accomplish Almost Anything? Commonly Held Beliefs About Possibility (Part 4), with Roland Frasier

What’s possible (and not possible) with regards to Business? “Don’t fail to excel because your mom says you can’t. It’s just not a good enough reason… Massive, rapid, hyper-growth, is in fact very possible.” Roland Frasier If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before so it’s probably a pipe dream”… this podcast series is for you. Roland establishes that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief.  The truth is that there are very few things that are truly impossible. In this episode, our host Roland Frasier joins us with MORE evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be ‘The smartest guy in the room’ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could! To help us examine the issues, Roland discusses the five categories of commonly held beliefs about Possibility, and we hone in today on the fourth of these; Fiscal Impossibilities. Legally mandated impossibilities (Episode 83) Physical impossibilities (Episode 85) Perceptual impossibilities (Episode 87) Fiscal Impossibilities (Today) Subscribe on Apple Podcasts for next week’s episode Today, Listen for Roland’s examination of Fiscal Impossibilities • You don’t have to grow your business like everybody else. • Your friends and family and business advisors and attorneys and accountants and everyone else(!) may tell you it’s going to take 3 to 10 years… We argue that you can achieve your 10-year goals in 6 months (Peter’s argument), and I’m saying you can follow my 4 step plan to 10X your business in the next 12 months. Listen for some hyper-rapid scaling case studies that support what Uncle Peter and I are saying and prove how fast it is possible to scale revenue, customers, and employees... • Desktop Metal (3-D printing company) hit $1 billion valuation in 21 months. • Groupon reached $1 billion in sales in just over 2 years. • One year after launch, Google was answering 3.5 million search queries, per day. • Tesla has hired 37,000 employees over the past 9 years. • Grail (cancer-fighting company) was worth $1 billion a year and 9 months after it started. • Electric Scooter Company, Bird, reached $1 billion valuation in only 2 months after its first funding round. • Priceline reached $1 billion in sales in just over 2 years. • Amazon scaled from 11 employees at start-up in 1997 to 614 just 2 years later. One year later it had 2,100! It then added 3,500 employees per year each of the 2 following years. And, here’s the whopper, Amazon added 335,200 new employees in the 2 years between 2015 and 2017. • Groupon handled $2 billion in Billings in its first 2 years. • LinkedIn reached 1 million users in its first 494 days of operations. • Office Depot reached $1 billion in sales in less than 5 years. • YouTube had 1 billion users in 8 years and 1 month • Alibaba went from 0% to 84% of all eCommerce purchases in China in just 4 years. • Facebook reached its first 100 million users in just 55 months and its 2nd 100 million 8 months later. It was worth $1 billion just over 2 years after founding and hit the magical 1 billion user mark 8 years and 8 months after it began. • Juul (the vaping company) was founded in May 2015, and less than 36 months later it owned 72% of the e-cigarette market. It grew from its first funding round to a valuation of $10 billion in just 7 months. • WhatsApp hit 1 billion users in 8 years and 6 months. So, when you’re telling yourself that it’s impossible to grow your $10k, $100k, $1M or $10M business 10x in the next 12 months, just read through that list above and remind yourself of how much easier it is for you to 10x your business than it was for them, and just how very possible it is for you to make it happen in your business. If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on Apple Podcasts for the next installment in this series. We have snack size episodes on Mondays with Roland and longer ‘sit down’ business lunch episodes on Wednesdays.   References and Links Mentioned: Peter Thiel   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Subscribe on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.    
16/09/196m 22s

Lessons On Branding From A Fashion Industry Mogul, with Bernt Ullmann

The Power Of Brand Consistency The concept of branding is thrown around a lot these days but there’s few with a better handle on what that means than Bernt Ullman. Bernt has a weighty and impressive trail of success in fashion and branding with the likes of Donna Karan whom he took from 40m to 250m in international revenue. Roland and Bernt talk today and garner some great takeaways for you, our listeners. Mr. Ullmann has been the trusted business acceleration expert by CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He’s arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization - having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. The brands he has worked with have generated over $6 billion dollars in global sales, and as such, some call him the “6 Billion Dollar Man”. But Bernt didn’t start out in high fashion, he had a more down-to-earth start with his launch of Scandinavia's first home delivery pizza service, Pizza Pronto, in Copenhagen. All that to say, we think you’ll enjoy his story and will benefit from his experience! If you want to dive deeper, check out his website and his book, the Billion Dollar Branding Blueprint. "You cannot be 'best in class' within every single product category. It's just not even credible... I believe in concentrate and dominate. Be really, really good at what you're good at. If you want to be a global lifestyle brand, you need to have a number of different product verticals, but it's not logical that you're the best operator for every single vertical."- Bernt Ullman Listen For The 'Good, Better, Best' pricing strategy that Bernt learned at Donna Karan that caters to people who can’t afford higher-end products and pricing, but still protects the feeling of exclusivity at the higher end. 'Halo Products' and Brand Essence. Consider the emotion you want your brand to evoke and make sure that feeling is consistent across all your product lines and everything you do as a company. This is Brand Consistency.  How licensing can help you expand your brand and ensure better quality - without tapping out your resources The three ingredients that make up all great brands: Authenticity, Aspiration, and Credibility. Find out what you can do when you have all these under your belt! What Bernt learned from his first entrepreneurial venture, Pizza Pronto. How he moved to LA and managed to get a foot in the door at Barneys, Nordstrom, and Nieman Marcus. How he and his partner worked with a ‘factoring company’ to fund the orders (listen for Roland’s explanation of what a factoring company is/does). How he took Donna Karan from $40 million to $250 million in international revenue. The Price Anchoring tactics FUBU used to sell ‘boatloads’ of high-end jeans. How to put your brand ‘on steroids’. “At the end of the day, brands are about trust". - Bernt Ullmann   Click to visit our website or find us on your preferred podcast player. References and Links Mentioned: The Power of Broke by Daymond John The Billion Dollar Branding Blueprint.    Contact & Follow Roland On Facebook  On Instagram  Through his Website. Contact & Follow Bernt Ullmann At his Website On Facebook On LinkedIn   Subscribe & Review Business Lunch With Roland Frasier Podcast! Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.     Follow @BizLunchPodcast on Twitter and Instagram
11/09/1958m 29s

Can You Truly Accomplish Almost Anything? Commonly Held Beliefs About Possibility (Part 3), with Roland Frasier

Can you accomplish your 10-year goals in 6 months? If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before so it’s probably a pipe dream”… this podcast series is for you. Roland establishes that to achieve exceptional things, you must first sincerely believe that what you want to do is actually possible. If you can't even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief. The truth is that there are very few things that are truly impossible. In this episode, our host Roland Frasier joins us with evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be ‘The smartest guy in the room’ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could! “If these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.” Roland Frasier To help us examine the issues, Roland discusses the five categories of commonly held beliefs about Possibility, and we hone in today on the third, Perceptual impossibilities. Legally mandated impossibilities (Episode 83) Physical impossibilities (Episode 85) Perceptual impossibilities (Today) If you lived only a few hundred years ago, you would have never thought it possible to... • Transplant a heart, but Christiaan Bernard did and made it happen in 1967; • Fly people in a powered aircraft, but Wilbur and Orville Wright dispelled that impossibility at Kitty Hawk in 1903. • Drink from any water source safely without fear of bacterial infection, but Vestergaard Frandsen made it possible with The Lifestraw in 2006. • Hold a computer in the palm your hand that could access the world’s information, answer any question you asked by voice, predict the weather, connect you to any human anywhere in the world, and even monitor your health!  But, we have that too, thanks to... Theodore Paraskevakos, who patented the idea of the Smart Phone back in 1973; The invention of the electromagnet by Karl Gauss and Wilhelm Weber; The telephone by Antonio Meucci and a practicals application of it by Alexander Graham Bell; Creation of the Internet via TCP/IP by Robert Kahn and Vint Cerf; and Voice recognition, thanks to L.E. Baum, who created the Hidden Markov Model based on Ruslan Stratonovich’s work on the optimal nonlinear filtering problem. “Whatever the [human mind] can conceive and believe, it can achieve.” - Napoleon Hill  Almost nothing that we believe to be possible is impossible. If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer ‘sit down’ business lunch episodes on Wednesdays. Contact & Follow Roland On Facebook On Instagram Through his Website  Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.
09/09/194m 34s

Are You As Far Along As You Should Be? With David Bayer

How To Have More In Every Area Of Your Life If you’ve ever felt like you’re not as far along as you should be in life and in business, this episode is going to help you operate on a whole new level! David Bayer talks with Roland today about his exploding business that helps entrepreneurs with personal and business growth. Born out of his own experience of hitting a ceiling with personal growth, David was driven to find a way to create permanent radical change. He now offers a digital program called Mind Hack, as well as live events and certification programs too. If you find yourself in ‘un-intelligent’ Fight or Flight thinking, habits, and feelings, David Bayer will shed some light today and help you to understand what’s happening. “But despite my professional success, it was never enough. I was never enough. I lived in a world of comparing myself to others. Of working long hours and constantly living in some form of stress, anxiety or overwhelm. The only relief I’d experience was when I was high, or drunk, or ironically...working”, David Bayer Listen in for insight and encouragement! Why you revert to your ‘same brain’ even after Personal growth highs. Why your Spiritual practice doesn’t seem to be enough. How to operate as consistently as possible from a powerful state - not in ‘para-sympathetic’ state of fight or flight. When you’ve moved into fight or flight, there’s only one cause, and it’s your thinking. When you experience suffering - it’s not caused by your experience but the meaning you’ve given your experience. How to fundamentally re-orientate yourself with your reality. The brain is a goal-achieving machine so it’s imperative that we learn to recognize the truth of what we’re thinking. How being in acceptance of where we are, will actually help us to move further along the road. How to operate out of joy, creativity, inspiration, vitality as opposed to fear or angst. Click to visit our website or find us on your preferred podcast player. Contact & Follow Roland On Facebook On Instagram  Through his Website Contact & Follow David Bayer On Twitter Through his website On Facebook References and Links Mentioned: Think and Grow Rich by Napoleon Hill The Power of Decision By Raymond Charles Barker The Mind Hack Program The Powerful Living Experience    Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Follow @BizLunchPodcast on Twitter and Instagram
04/09/1948m 47s

Can You Truly Accomplish Almost Anything? Commonly Held Beliefs About Possibility (Part 2), with Roland Frasier

What if you have physical challenges? If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before so it’s probably a pipe dream”… this podcast series is for you. Today, our host Roland Frasier joins us with some heavy-hitting inspiration and evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be ‘The smartest guy in the room’ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could! In business, can you achieve your 10-year goals in 6 months? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? Throughout history, we have seen the limits of the possible expanded again and again. “If these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.” Roland Frasier But How? Roland explained that first, you must sincerely believe that what you want to do is actually possible. If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief. The truth is that there are very few things that are truly impossible. In this series, Roland discusses five categories of commonly held beliefs about Possibility: Legally mandated impossibilities (See episode 83) Physical impossibilities Subscribe to this podcast for next week’s episode. What about those who shattered previously believed notions of what was possible with physical challenges or limitations?   If you think you can’t achieve something because your physical condition is stopping you, look at what these people overcame to achieve the impossible! • Beethoven composed 5 of his best symphonies while he was deaf. • Marlee Matlin became an actress and won an Academy Award despite being deaf since she was one and a half years old. • Stephen Hawking was completely paralyzed and couldn’t speak, yet he was married twice, had 3 children, and became one of the most respected and famous physicists of our time. • Ray Charles lost his sight at age 7 but went on to begin recording at 17 and eventually won 12 Grammy Awards. • Helen Keller became a published author with several books and 400+ articles despite becoming blind and deaf at age one and a half. • Richard Branson has dyslexia but somehow managed to build 12 different billion-dollar businesses. If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer ‘sit down’ business lunch episodes on Wednesdays. Contact & Follow Roland On Facebook On Instagram Through his Website Follow Business Lunch Podcast On Instagram On Twitter   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you. Click to visit our website or find us on your preferred podcast player.
02/09/193m 35s

How To Have a CFO or Think Like a CFO - When You Can’t Afford A CFO, with Pam Jordan

Are you leaving the numbers to someone else? So many entrepreneurs today are amazing at what they do, but they don’t like to ‘get into the numbers’, or they just have no background in business or finance. If you fit that description, this episode is most definitely for you and also for anyone that wants to sharpen their financial chops and protect their company while moving it forward. In this episode, Roland Frasier sits with Pam Jordan, the Founder of Pivot Business Group. Her firm walks with companies through growth AND hard times, helping them find more profit through executive-level financial services. With over 15 years of experience, Pam turns companies around and helps startups grow. She talks with Roland today about how to help your company no matter what stage you’re at. If you want to dig a little deeper after listening to today’s episode, visit Pam’s website here and read the books she and Roland recommend (see below). “As the business owner, you need to care about the numbers, because it’s your money and it’s your company. And if something goes wrong or something goes right, you need to know, because it’s your signature on the line” - Pam Jordan Listen For Why they call Pam ‘The Profit Finder’. How Pam’s firm ‘Fractionalizes’ executive-level financial help for companies and startups that just don’t need that service full time. The difference between a company with a bookkeeper, a business with a CPA, a business with a fractional CFO (Chief Financial Officer) and a company with a full-time CFO. The true job of a CFO. The advantages and benefits of having a fractional CFO and at what point a company really needs one as opposed to needing an in-house CFO (or getting by with a bookkeeper and accountant).  How to structure a CFO incentive package to keep them driven and team-oriented. How to keep a CFO from over cost-cutting (in order to line their bonus pockets). Whether a CFO should be a CPA also? The Commonly seen pitfalls and gaps in systems to avoid. Vital checks and balances that you can put in place to protect you. The difference between reviews and audits, and when (and whether) to get one. Three Key ratios (and figures) to keep in check: Debt to Income 2:1 Income to Expense ratio Always have 3 months of ‘burn rate’ money in reserves to keep the lights on. Lastly, Pam shares the TOP FIVE numbers (Key Performance Indicators) to watch weekly and measure over time in order to track if there’s a problem: Revenue and Sales (all the money in the bank) The Expenses (all the money that is left - including principle to loans) Profit (The most important) All the money that is owed to you All the money that you owe to someone else. Click to visit our website or find us on your preferred podcast player.   Contact & Follow Roland On Facebook On Instagram  Through his Website    Contact & Follow Pam Jordan On LinkedIn Visit Pivot Business Group  Find out more at PamJordanCFO.com   Follow @BizLunchPodcast on Instagram and Twitter   References and Links Mentioned: Profit First by Mike Michalowicz Keys to the Vault Quickbooks Online Software LastPass Password   Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
28/08/1931m 57s

Can You Truly Accomplish Almost Anything? Commonly Held Beliefs About Possibility (Part 1), with Roland Frasier

Can you accomplish your 10-year goals in 6 months? If you’ve ever felt like what you want to do might be impossible, or that it will take too long, or that “no-one has done it before so it’s probably a pipe dream”… this podcast series is for you. Today, our host Roland Frasier joins us with some big questions and historical evidence that will inspire you to expand your possibilities and BELIEVE! Roland is known to be ‘The smartest guy in the room’ and this episode gives us a window into his mindset. One that will help you achieve so much more than you thought you could! Can you truly accomplish almost anything? In business, can you do as billionaire Peter Theil suggests and achieve your 10-year goals in 6 months? Is the possible only limited by your mindset, or are there possibilities that elude you which are simply beyond your reach? Throughout history, we have seen the limits of the possible expanded again and again. “If these amazing formerly assumed impossible things can be invented and these formerly thought unachievable human feats can be done, then surely you can hit your 10-year business goals in 6 months, or accomplish in 1 year what most would take 3 or 5 years to accomplish.” Roland Frasier But How? Listen For • First, you must sincerely believe that what you want to do is actually possible. • If you cannot even conceive and believe that the thing you want to achieve is possible, then your amazingly powerful brain will find a way to support you in that belief. • The truth is that there are very few things that are truly impossible. To help us examine the issues, listen as Roland discusses the first of five categories of commonly held beliefs about Possibility: Legally mandated impossibilities.   If you want more on this from Roland Frasier, visit our website and leave us your email, and be sure to subscribe on your preferred podcast platform for the next installment in this series. We have snack size episodes on Mondays with Roland and longer ‘sit down’ business lunch episodes on Wednesdays.   Contact & Follow Roland On Facebook On Instagram  Through his Website    Follow Business Lunch Podcast On Instagram On Twitter Visit our Website   References and Links Mentioned: Peter Thiel    Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
26/08/196m 12s

How to Airbnb Someone Else’s House And Create Immediate Cash Flow On An Asset You Don’t Own, with Brian Page

Brian Page is an Entrepreneur, Speaker, and Creator of the BNB Formula. He teaches his students how to work less and have more, by helping them build an AirBnB business from scratch and scale it to six or seven figures a year - without owning property! In 2008 Brian lost all of his real estate property. In a hustle to start over and create cash flow, he realized he could control property with leases instead of ownership. He listed his guest bedroom on a “home-sharing” site and immediately started making money. But he knew there had to be more to this side gig. He dived into a strategy that has brought him (and his students) a huge success, and could help YOU gain financial freedom (and a shorter work week)! Listen in to benefit from Brian's experience and all of his tried and tested shortcuts. This episode will not only help you think bigger, but Brian and Roland get into the logistics so that you can duplicate what he’s doing in an industry that’s going global. If you want to learn more in-depth from Brian, visit his website. “It’s fair to assume that you can have 100% occupancy on weekend nights, in every market. But regardless, if you make $1000 a month net on one little one-bedroom unit, that’s four times more than typical real estate investors are making on the same”. - Brian Page Listen For How Brian made a ‘come back’ after losing all of his real estate investments in 2008. How to make a decision on a property based on Brian's “Rule of 8”. Whether to look for furnished properties or un-furnished and why. Whether you really need to hire a professional real estate photographer. What you can learn and borrow from the Hotel Industry. A great on-the-fly idea/proposal that Roland throws out there for Brian. How (and when) to co-host with the owner of a property with a month to month agreement and a win-win scenario. How to get started with this method without dealing with credit, without upfront costs and without taking on risk. How to word your property description with honesty so that guests won’t have a problem if your beautiful property is in a bad neighborhood. Additional Profit Centers to consider and look for around this opportunity. When VRBO might be better than Air BnB... What to look for in a cleaning company. When to Hire a Virtual Assistant and how they can help you. Tools and services to help you scale. Visit us at BusinessLunchPodcast.com or find us on your preferred podcast player. References and Links Mentioned: Run the Comps! https://www.airdna.co Get help with communications https://www.guesty.com   Contact & Follow Brian Page  On Facebook On Instagram On Twitter   To Contact & Follow Roland On Facebook On Instagram  Through his Website    Subscribe & Review Business Lunch With Roland Frasier Podcast Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will not only help us improve the show, but it will help us connect with more high flyers like you.
21/08/1936m 12s

How to Grow Your Business Through Acquisitions With Little Or No Capital, With Roland Frasier

Lots of ways to pay nothing down for businesses! Another priceless episode in the series Roland’s been taking us through, on how to 10X Your business. Listen closely in this episode as Roland explains and breaks down these creative ways that he has actually purchased or bought into companies.  We’ve listed his first few below, but if you want to dive deeper with Roland on these things, provide us with your email at our website.  You can also consider doing one of Rolands Intensives, "LEGS". (Leverage, Exit, Grow and Scale!), check that out here. Okay, this stuff is GOLD! Six ways to pay nothing down but buy into money-making businesses! Listen in here or find us on your preferred podcast player. #1 Through Seller Financing. Assure the seller that you want to give them close to their price, but ask them to allow you to pay for that over time. Everything is up for negotiation. #2 Through An “Earn-Out” Usually, this is when there’s a price disparity, due to the projected income being a lot higher than the current income. Agree on a formula for what you will pay over time, based on the business performance (e.g. 10% of income or 20% of revenue).  #3 Equity or Asset Swaps. Bartering happens!  #4 “ABL”. Asset-Based Lender financing.  Look at all the assets that you’re about to buy, and see if you can get money out of them upfront! So look at what you can borrow against in order to buy the company. Real Estate or Accounts Receivables would be examples of this through a process called Factoring. There’s even Container Financing, Purchase Order Financing, and Equipment Financing. #5 Baseline Payment Structures. Negotiate with the seller, reassuring them that you don’t want to take away their current profits. BUT, you’re confident that you are going to come in and grow that profit margin. So you agree, that for a term, they get preference on the direction of their current profits, but above that - you split the profits 50/50. Put a time cap on this, so that you switch to 50/50 as soon as you’ve doubled the profits (or whatever you agree is reasonable). #6 Self Liquidating Payments, otherwise known as “Slip Financing”. Structure this deal when you know that the revenue on the existing company will cover the note. Or, if you can’t cover it that way, forecast what you will earn and structure it with the increased value factored in. Make your payment structure so that you can easily cover the dues.   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram    
19/08/199m 23s

Clate Mask on Raising Capital, Being CEO, And The Keep Going Story behind Infusionsoft and KEAP

How To Keep Going, Keep Serving, Keep Growing Clate Mask is the entrepreneur, co-founder, and CEO of Infusionsoft AND Keap. His company developed a SaaS product before it was a thing! He’s the co-author of NY Times best-selling book ‘Conquer the Chaos’ and a Father of six children. His company is on a mission to simplify growth for millions of small businesses, but today he shares pearls of wisdom from his own entrepreneurial journey for business leaders at every stage in the game. Listen for,  How Clate Mask would help a younger version of himself (and you). How to shift toward recurring revenue and not get distracted by your service revenue. The most-surprising hard things about the first 3 years as an entrepreneur. How to manage your take-home pay with the vision of your company. The only reason to raise outside capital. How to land amazing partners like Goldman Sachs. What VC investors are looking for The Plateaus and Growth stages in business (Check out our snack-able episode #43 for more from Clate on this). How to know when one of your team has taken your business as far as they can go. A three-step checklist for finding the right person to take you to the next level. How to ensure that You’re growing as CEO and not inhibiting the company growth. How to find an executive coach that’s actually going to help you.  What a CEO’s real job is and how to develop that skill. Visit Keap.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram  
14/08/1956m 21s

How To Use Acquisitions To Increase The Value Of Your Business, With Roland Frasier

“There’s no faster way to grow than to acquire a complementary business” - Roland Frasier In this snack-able episode of Business Lunch, Roland follows on from last weeks 4 Step strategy to 10X your business, diving deeper into the subject of acquisitions (last week’s 4th step). Roland proposes that as a benchmark, the business that you’re going to acquire should be generating 25% of the revenue of your existing business, in order to be generating enough to ‘move the needle’. Listen for these Seven components that make up the ideal acquisition candidate! 1. Media, Pretty much anything that has the eyeballs of your customer or your prospective customer. 2. Resources, (can be a physical asset or otherwise) that you want! For example, a team. 3. Services, that your company is paying for - or that they already sell to your existing customer (or ideal customer). 4. Products that your company is already buying from the target or that they already sell to your existing customer (or ideal customer). 5. Supply Chain. Anybody that you’re buying from, be it physical or content - buy that source and pick up the margin that they were making on you. 6. Distribution Chain: Who are the distributors of the products or content or services that you’ve got right now? If you are able to acquire the retail outlet (for example) you can pick up their margin. 7. Your competition! Whether direct or indirect.   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram  
12/08/1910m 19s

The Upsides, Logistics, and Impact of Operating Over The Border, with Chris Martinez

Creating Jobs & Changing the Narrative About Mexico Chris Martinez is an American entrepreneur and the CEO and Co-Founder of DUDE (Digital Updates Done by Experts). His professional resume spans a wide range of work environments from Fortune 500 companies to small startups, but he was always an entrepreneur at heart. Dude helps digital agencies scale by offering them unlimited design and development services with about 30 employees operating out of Tijuana, Mexico. Listen For The huge financial upsides of moving and operating in Mexico and the biggest challenges they've overcome. Why he built a team in Mexico as opposed to the Philippines. The Attorneys, contacts and key players he needed to help him get established in Tijuana (“TJ”). The 2018 conference that ‘sparked’ everything (Can you guess?). His biggest hiring mistakes and why he’s paused hiring and what he’s focusing on now. The one time he bribed a cop! What Chris would do differently (in business and personally) in setting up a business in Mexico. His hiring process and the specific steps they’ve found to reap great employees for DUDE. What drives and inspires Chris to succeed where he's at. Visit DudeAgency.IO Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
07/08/1942m 34s

How To Take Your 1 Million Dollar Business To 10 Million (Or 10X Wherever You Are At), With Roland Frasier

In this snack-able episode of Business Lunch, Roland breaks down a PRICELESS strategy for growing your business. He offers the quickest path to an extra 9 million in revenue. Roland has laid out everything he would consider for our listeners. Listen as Roland Breaks Down, Step 1  Achieve immediate 2X - What additional value can you add to your existing product/service line that will allow you to double your current prices? The easiest way to double your revenue is to add more value and justify raising prices.  Do Step 1 correctly, and your $1M business is now a $2M business, almost instantly. Step 2  Achieve a 2X on the 2X you achieved in Step 1 above!  Run a product and markets expansion grid analysis to determine what extensions of existing products and what new products will sell to your existing market, and what extended markets and new markets will purchase your existing products and your extension and new products. Selling your existing products into extended and new markets simply requires minor adjustments to product/service offerings and tweaks to your messaging, and is one of the fastest ways to multiply revenue. Similarly, creating extensions of existing products and new products to sell to your existing market provides immediate revenue expansion without the need to spend to acquire new customers, as these products will sell to your existing base. Do Step 2 correctly, and your $2M business is now a $4M business within about 12 months. Step 3  Achieve another 2X on Step 2 Revenue! Determine who already has large swaths of your ideal existing customer avatar and sells that customer base non-competing, complementary products or services. Make a list of at least 10 complimentary product/service providers and then approach them and form strategic relationships to offer your products/services to their customer base as part of their funnel/sales process. There is no faster way to get exposure to and convert huge groups of other people’s existing customers into your customers than to form sustainable long-term integrations with strategic partners who already have a large existing base of your ideal customer and also have predictable selling and customer acquisition systems in place that ensure a continuing flow of new customers en masse to your business. With this step, you should achieve a double-sided benefit. 20% or more of each new strategic partner’s existing customers should buy your products or services (equating to a 1.2x increase in your revenue per strategic partner). Additionally, 20%+ of your existing customers should buy the products or services of each of your strategic partners. Therefore, if you add 5 strategic partners who have a similarly sized customer base to yours, then through this process in this fashion, you will add an additional 100% revenue increase from their customers buying from you (5 partners x 20% of total customers buy = 100% revenue increase) and you will add an equal increase in revenue from your customers buying your strategic partners’ products and services. Do Step 3 correctly, and you now have an $8M business. Existing revenue of $1M x 2 from Step 1 = $2M x 2 from Step 2 = $4M x 2 from Step 3 = $8M. Step 4  1.25x Step 3 Revenue With Acquisitions - after the first 3 steps you’re sitting at $8M. The fastest way to get to $10M from there is to acquire a complementary business.  The business you acquire should be generating 25% of the revenue of your then-existing business, so that would be ($8 x 25%) = $2M. The ideal acquisition candidate will add one of the following 7 components to your existing business:  • Media • Team or resources,  • Services that you already buy from the target or that the target sells to your existing customer base avatar profile, 4) products that you already buy from the target or that the target sells to your existing customer base avatar profile,  • Supply chain manufacturers/producers or distribution chain distributors • Intellectual Property, or  • Direct or indirect competitors. You don’t need a lot of capital to make this acquisition, which could be paid for with 1) seller financing, 2) earn-out, 3) equity or asset swaps, 4) asset-based lender financing (ABL), 5) baseline payment structure, 6) SLiP financing via self-liquidating payments, etc. At the end of 12 months, your $1M business will have “10xed” into a $10M business. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram  
05/08/1913m 31s

The College Investor: From Target To 7-Figure Company of One, With Robert Farrington

America’s Millennial Money Expert® and America’s Student Loan Debt Expert™ sits with Roland Frasier to discuss his journey from a side-hustle personal finance blog to being the #1 resource for helping millennials get out of student loan debt (and start building real wealth for their future). Listen For, • How they got to be one of the largest personal finance sites out there, with 3 million page views a month and 7 figures in revenue. • The first game-changer for The College Investor. • How listening to his readers gave him the direction he needed to pivot toward growth. • The $24 that made all the difference and spurred him on. • How to benefit the most from attending business conferences. • All the revenue models for how the blog actually generates money. • How Robert began to build his team of freelancers and how he found his first hire. • Why he likes to hire ‘young blood’ and less experienced freelancers. • Why he has a bias toward a company of one. • What he finds is working best for marketing. Visit TheCollegeInvestor.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
31/07/1932m 47s

Practice Adaptability -Takeaways From Travel (Part 4) With Roland Frasier

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London.  “For me, this trip generated millions - in additions to being SO much fun…” Roland Frasier reflects on what went so well. In Part 1, 2 & 3 (You can catch up by listening to episode 69, 71, 73) Roland talked about Takeaway 1 - International Expansion Takeaway 2 - Developing a Fear Management Program Takeaway 3 - Facilitating Serendipity Takeaway 4 - Multi-Thread Everything In THIS episode, Roland talks through his recent experience to demonstrate how to, Takeaway 5 - Practice Adaptability Listen For Expect the best but prepare for the worst. Keep cool but expect that things might go awry whenever you’re making a pitch, taking a trip, anything. You may end up with a scenario that’s better than the first “We didn’t get mad or freak out about it… we just worked together to come up with a solution that was better than the original plan. Because we were cool about it and adapted ourselves, we were able to have a very successful trip.”Roland Frasier Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher. Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram https://www.instagram.com/bizlunchpodcast/    
29/07/194m 45s

How To Find Your Flow and Get Out Of Your Dip, with Project Evo Founders Arman Assadi and Chad Mureta

Project Evo helps entrepreneurs and creatives find their flow by helping people uncover who they are, and what they do best with both a digital and physical product. They broke records with a 7 figure crowdfunding campaign and the founders, Chad and Arman sit with Roland today to share the story. “Burnout is happening at an epidemic rate and it’s literally been diagnosed now as a disease. So we asked, what can we do to identify a state of being where you feel absolutely fantastic? Where time warps and you feel a sense of effortlessness and ease…and you have a sense of certainty that you are absolutely doing what you’re meant to be doing…” Listen For, Why meaning and purpose are essential and how Evo project helps unlock just that How what was originally just an idea for a book became both a digital product and a physical product with additional revenue models. Their takeaways on setting things up in China and the manufacturing element of their business. Why they chose to go the crowd-funding route and the multi-faceted advantages of doing that. What they’ve learned from the challenges of offering a physical product compared to digital. How to disagree and move forward (Their partnership tips). How the ultimate ‘Solopreneur’ shifted toward building an organization. What they would do differently (even though it’s been a success story). “It’s never too late. Never let go of the fact that knowing who you are is the most important step in the process and that journey never ends. Combine constant self-awareness with direction and meaning, a North Star, and anything is possible, a fulfilling life is within reach”. - Arman Assadi. Visit Project Evo Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
24/07/1948m 35s

How To Play The Long AND Short Game With A Multi-Threaded Strategy -Takeaways From Travel (Part 3) With Roland Frasier

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Israel, Paris, Amsterdam, and London.  “For me, this trip generated millions - in additions to being SO much fun…” Roland Frasier reflects on what went so well. In Part 1 and 2 (You can catch up by listening to episode 69 and 71) Roland talked about  Takeaway 1 - International Expansion Takeaway 2 - Developing a Fear Management Program  Takeaway 3 - Facilitating Serendipity In THIS episode, Roland talks through his recent experience to demonstrate how to, Takeaway 4 - Multi-Thread Everything • Approach all deals, relationships, and transactions with a multi-threaded strategy  • Layout 5 different objectives before you start anything • Always have multiple long-term and short term monetization strategies before proceeding • Have short term plays to enable your long term strategies to mature. If the long term objectives don’t work out, all is not lost.  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram  
22/07/195m 10s

How To Productize Your Knowledge Without The Guru Brand (No Rolex Needed), with Aaron Fletcher

Founder of The Fletcher Method®, Aaron Fletcher is an online marketing consultant, educator, speaker, and nationally published author. Aaron has become the “go-to” sales and marketing expert for start-ups and entrepreneurs including Nolo.com, Caring.com, and Jay Abraham. In this conversation, Aaron shares what’s really working for him and his clients. We also get into some critical questions to consider on your Entrepreneurial journey, including: 1) What measurable unit of value do you provide that solves an explicit problem that your audience knows they have? 2) What’s the common element of every failure you’ve had? Listen for these Key Takeaways: • What to do if you’re late to the Internet Marketing Game • The ‘Non-Shiny Objects’ that successful campaigns get right • When (and whether to) to 'burn the ships’ • How Fletcher’s team solves a myriad of small problems for their clients - by solving one big problem • The evergreen returns of selling based on value and the urgency of your audience to solve THEIR problem • What Roland and Aaron think about using Scarcity tactics and countdown offers • Why you shouldn’t offer a Webinar if you’re just starting out, and what you should offer instead • The one attribute that Roland sees (and Aaron agrees) is the common denominator in every successful person Visit MarketingForAll.com or find FletcherMethod on Socials Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
17/07/1943m 24s

How Facilitating Serendipity Gets You In The Flow Of Opportunity - The Trip That Generated Millions, with Roland Frasier

Part 2 of 'Takeaways From Travel' If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London.  This is the second installment and worth every minute. “For me, this trip generated millions - in additions to being SO much fun…Because I placed myself in the flow of opportunity and made it super easy for others…” - Roland Frasier In Part 1 (Episode 69) Roland talked about International Expansion and Developing a Fear Management Program. You can catch up with that episode here. Today, Listen for: Takeaway #3 Facilitate Serendipity Hear how Roland put himself ‘in the flow of opportunity’ and ‘facilitated serendipity’ multiple times over in order to initiate layers upon layers of new deals and partnerships. This short story of SO many un-planned meetings and opportunities seized will inspire you to ask yourself, “What can I say YES to? How can I increase the number of facilitated, serendipitous, happy results in my personal, and business life”? Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
15/07/197m 36s

Bulletproof Hiring Strategies, How To Find Mentors, and Paying Full Price For Success, with Oliver Graf and Sam Khorramian

In this sit-down episode, Roland Frasier talks with the Cofounders of 7-year-old Big Block Reality. Last year they did a mere 2.4 billion and have hit the Inc 500 list with 1000+ agents and a 10% market share. We get to hear what they accredit their success to, and how they stay on track and motivated.  Listen For, How they overcame prospect objections and convinced people to buy into their new business model Their shortcut to success How they convinced their mentor to coach them How listening to people’s objections gave them insight into how to build the back end of their business The kind of advice you need to listen to and the kind of advice to ignore Whether it makes sense to pay for mentorship How they knew it was the right time to scale Why they’re following the Franchise path as opposed to alternative growth strategies The bulletproof hiring system that has enabled them to expand (go to OliverGraf.tv/hiring) Why (and how) they write their Job Ads like a Video Sales Letter - a pitch Words to say to a potential sales person that will reveal if they have what it takes How to stay motivated in the face of entrepreneurial challenges Their thoughts on Partnerships and why it works for them    Visit BigBlockRealty.com  Connect with Oliver at OliverGraf.TV and Find Sam Khorramian on Instagram and FB, @The9TH0 Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
10/07/1947m 3s

Roland Frasier’s Business Growth Strategies - Takeaways From Travel, Part 1

If you want some immediate strategies for growing your business, Roland Frasier brought home some amazing takeaways from his 32 day trip to Tel Aviv, Paris, Amsterdam, and London.   Takeaway #1 Green Light International Expansion:  This is a way to expand that offers huge opportunity, with minimal effort and great potential. Listen up for Roland’s explanation of why this is a winning strategy. Takeaway #2 Implement a Fear-Management Program:  Do everything you can do to identify and minimize the fears of your target market. Doing this will protect and buffer your business and may bring immediate growth. Listen in for Roland’s examples and suggested strategies.  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Click to visit our website or find us on your preferred podcast player. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram   Brought to You by Scalable Podcasts / Produced by Darren Clarke
08/07/196m 11s

Kent Clothier: Founder of the Fastest Growing Real Estate Training Company In The World

Arbitrage, Product Diversion and Whole-Sale Real Estate Roland Frasier sits down with one of his business partners, Kent Clothier - President and CEO of Real Estate Worldwide (REWW). In the last 10 years alone, Kent has been able to impact 20,000 entrepreneurs around the world with his mentoring and training programs. They discuss his entrepreneurial journey and the moment he realized that his upbringing as an Entrepreneur was both very unusual - and a huge asset. Listen For The advantages and pitfalls of thinking you’re invincible The $8200 check that changed his life Why you should question and test everything you think The moment he realized he didn’t have a business, he had a job - and what he did about it The essential mentality he chose to adopt when he moved into the Education space How he stays calm, focused and centered midst the comparisons, competition and craziness of entrepreneur life The books and podcasts that have helped him strike the right balance To hear more from Kent, check out (snack sized) Episode 12 Visit KentClothier.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us and leave us a review on ApplePodcasts! Not on ApplePodcasts? Find us here. You can find Roland on Facebook and at RolandFrasier.com, or follow @BizLunchPodcast on Twitter and Instagram
03/07/191h 9m

Masterminds, R.O.T (Return on Time) & How To Catch Lots of Fish When No-One Else Is Catching Any, with Dean Graziosi

Dean Graziosi has generated a Billion dollars in revenue and definitely knows how to create success. He’s obsessed with sharing his success habits with the world and is one of the most watched real estate and success trainers of our generation. In this snack-size episode, we get to be a fly on the wall at Roland Frasier’s mastermind, ‘War Room’ in order to hear what Dean has to share. Listen For How to get off the treadmill and get where you want to go What to do when you identify something that’s not working How much of Dean’s success he accredits to Masterminds What he looks for and gains from Mastermind Memberships How Dean analyses what’s not working Visit DeanGraziosi.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Visit RolandFrasier.com and follow @BizLunchPodcast on Twitter and Instagram iTunes Not your Thing? Find us here.
01/07/1913m 46s

The Story Behind The Secret, 5 Multi-Million Dollar Companies and The Gym That Re-Wires Your Brain, with John Assaraf

The Most Powerful Organism In The World John Assaraf is one of the leading mindset and behavior experts in the world. He has built 5 multi-million dollar companies and has authored 2 New York Times Bestselling books. Today he is the founder and CEO of NeuroGym, a company dedicated to using the most advanced technologies and evidence-based training methods to help people unleash their fullest potential.  John Assaraf shares his entrepreneurial story with Roland, honing in on his huge successes and the lessons learned along the way. They discuss the potential and pitfalls in Partnering and the path that led him to deep dive into the power of our brains.  Listen for  • What he has learned in building and exiting several multi-million dollar companies • How his SELF PUBLISHED (first) book ended up being a NY Times Best Seller • How he found himself living in the dream house he had pinned to his vision board 5 years before  • What spurs on his investigation and fascination with mindset, quantum physics, and our brains  • Hard lessons (but optimism and belief) in partnerships • Two exercises you can implement right away, to begin re-wiring your brain to serve you better.  Visit https://johnassaraf.com/about-me/ and MyNeuroGym.com Follow @BizLunchPodcast on Twitter and Instagram, and find Roland at RolandFrasier.com   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! iTunes Not your Thing? Find us here.
26/06/1954m 43s

Structure Your Business To Get Capital, Get Partners, Limit Liability - and Profit! With Roland Frasier

Get it Right Sooner Rather Than Later - Strategies from a Recovering Attorney Listen for  • Where your value is in your business  • Smart objectives to consider when structuring your business • Why Corporations are better than LLC’s and Limited Partnerships • How to separate out and limit liability everywhere • Huge tips on how (and why) to manage (and license out) Intellectual Property Visit https://www.rolandfrasier.com Follow @BizLunchPodcast on Twitter and Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify, Stitcher or at BusinessLunchPodcast.com
24/06/195m 20s

Raising Capital, Building Your Board and Why Your Why Is Everything, with Steven Cox

The Two Hats You Need To Wear To Succeed Roland Frasier sits and talks with the Founder of TakeLessons.com Steven Cox, as he shares his fascinating (and sometimes perilous) entrepreneurial journey. Steven talks Two-Sided business and knows a thing or two about raising funds! Listen For • What drove Steven Cox to buy 8 houses by the time he was 19. • A sober warning to remember right after you have your first significant success. • The unique challenge of the Two-Sided business.  • How to stay motivated and excited when things aren’t going so great. • How to put together a board and choose advisors. • The Ideal candidate for a Technical Co-Founder. • How to identify the right Investors to go after for your company. • What your first job as CEO must be… And more! Visit TakeLessons.com/Live and StevenCox.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Visit us at https://businesslunchpodcast.com iTunes Not your Thing? Find us on Spotify or Stitcher. Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
19/06/1954m 56s

How To Partner Like Brothers (Without It Ending In Fisticuffs), with Joe Fier

We heard from Joe Fier (in depth) on episode 62, about Podcasting - but in this episode, Roland and Joe talk about his highly successful 12-year partnership with Matt Wolfe. Our host, Roland Frasier is a huge fan of Partnerships and doesn’t own 100% of any of the businesses he owns, so he frequently hones in on the insight and partnership advice his guests can share with our listeners.  Joe & Matt founded Evergreen Profits and host the successful podcast, “Hustle and Flow Chart”. Learn how you can set up and sustain a partnership in which both parties can thrive and operate in their strengths… and PROFIT.  Listen For Essential communication skills for partners looking for long term success Smart division of responsibility How hiring the right person (a strategic third party), can help resolve disagreements & propel you further The hiring resource that nailed it... and more.  Mentioned in this episode, GreatAssistant.com, and a custom offer from Joe and Matt for our listeners, here   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Visit us at BusinessLunchPodcast.com or find us on Spotify, or Stitcher Visit RolandFrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
15/06/197m 50s

How to Make Money Podcasting (Without Even Charting On iTunes), with Joe Fier

Podcasting, Promotion & Affiliate Marketing Roland and Joe Fier talk details, tactics and resources in this episode PACKED with value for Entrepreneurs and Podcasters. Joe Fier has a great podcast called ‘Hustle & Flowchart’ with Matt Wolfe, his partner in Evergreen Profit.  Listen For Practical insight on Podcasting for people just starting out. How to go about promoting your Podcast.  A podcast promotion plan for Facebook.  How to use Instagram and YouTube for podcast promotion. Why following up with every guest is critical.  The game-changing, mind-blowing strategy of... Listening to Your Customer. Negotiating Affiliate deals. The metrics that matter in Podcasting.   Mentioned in this episode, a unique offer for Business Lunch listeners, as well as these great resources, Skippio and Headliner Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify, Stitcher or visit us at BusinessLunchPodcast.com Visit https://www.rolandfrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
12/06/1944m 25s

What Do Your Prospects Really Want? With Roland Frasier

No One Wants a Drill, What They Want Is A Hole In this slightly different episode of Business Lunch, Roland talks with us about an insight that smart marketers and successful entrepreneurs have understood for decades.  A great reminder for whenever you’re • Thinking about or reviewing your marketing. • Optimizing an Ad. • Trying to figure out how to make your product better. “What you’re trying to do is let them know that your product is a conduit, a means to them achieving what they want. Really focus on the end result” - Roland Frasier  Visit https://www.rolandfrasier.com  Mentioned in this episode, ‘The Innovators Dilemma’ by Clayton M. Christensen Follow @BizLunchPodcast on Twitter and Instagram   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com  
10/06/194m 21s

How to Scale And Step Out Of The Passion Business You’ve Built, with Allison Maslan

Scale or Fail After running and selling ten companies, lifelong entrepreneur and author, Allison Maslan, began coaching businesses and helping them scale with her Elite Business Coaching Agency. In this episode, she sits with Roland and tells her story, while he draws out some great takeaways for entrepreneurs on their own journey.  Listen For The core value (she gleaned from growing up in an Entrepreneur family) that still runs through her companies today. Five questions to discuss with a potential new partner. What her big wake up call helped her to see and change. The thing she believes is the most important thing you can learn in business. How to provide your clients with more value and take care of them while stepping back from your business. Four questions to consider when you have an idea for your business or a passion you want to turn into a business. The Five phases to build a team-managed company. Visit AllisonMaslan.com, PinnacleGlobalNetwork.com, or ScaleOrFail.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us at BusinessLunchPodcast.com on Spotify or Stitcher Visit RolandFrasier.com, and follow @BizLunchPodcast on Twitter and Instagram
04/06/1956m 4s

What Trumps Income, When To Axe a Growth Idea & How To Make More Money with Less Effort, Roland Frasier

How to Spot The Strategies That Will Move The Needle In Your Business In this short episode of Business Lunch, our host Roland is talking to his Mastermind, and we get to listen in on his money-making insight. Roland lays out his strategies and he emphasizes where the REAL money is going to be made.  Listen For The three different specific goals Roland focuses on when he’s growing a business. The critical goal that most businesses forget to intentionally focus on. The growth principles that DO work across EVERY kind of business. What the Growth Team in each of his businesses does every week. The 5 Filters they run every idea through to test its value. How to spot an idea that needs to be AXED. How to identify the strategies that will BEST move the needle in your business.  Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter and Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com  
03/06/197m 13s

Venture Capital, Start Ups & How to Invest In the Next Uber, with Kamal Ravikant

Roland calls Kamal Ravikant one of his dearest friends and “probably the best human being he knows”. He is the author of the bestselling books, Love Yourself Like Your Life Depends On It and Live Your Truth. He's been a US Army Infantry soldier, held the hands of dying patients, been the ‘can do guy’ in Silicon Valley and spoken to audiences around the globe. But in this episode, Roland and Kamal dig into his success and experience in Venture Capital, investing, and more… Listen for How Kamal switches between the brutal world of Venture capital and the spiritual self-expression of writing books that help people. A fascinating role play where Roland pitches an idea and Kamal questions and accesses whether he would invest. Why Kamal doesn’t invest in ideas, he invests in people, and therefore the kind of Founders that he looks to back. The dangers he sees time and time again when companies raise too much money. Why Kamal always likes to visit companies before investing in them and what he is looking out for. His advice for people who don’t know ‘people’ and can’t get in on insider networks. Flags and Flaws to look for in Startups and how to vet opportunities. Plus listen through to the end to hear some excellent insights on becoming a better person, the power of commitment and how he approaches relationships. Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter or Instagram.  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
29/05/191h 0m

Top Travel Hacks from High Flyers, with Roland Frasier & Friends

Roland Frasier loves to travel and HAS to travel to do business face-to-face around the world. For Roland and his guests, it’s paramount that they travel smart, arrive refreshed, and utilize all the ways possible to make their dollar go further and stay in style. In this special episode of 'Business Lunch' we’ve made our favorite ‘Mix Tape’ of different travel hacks from a selection of Roland’s high-flying guests, including Michael Bernoff, J.J Virgin, Mark Anthony Bates, Pete Vargas, Ryan Levesque, Steve Simms, and AJ Mirabedini. Listen for How to spread authentic goodwill and get rewarded with upgrades. How to travel graciously, respectfully, and not be the ugly tourist. How to eat everything you want while you’re traveling and keep up your healthy routines. How getting the upgrade for free or even paying for the upgrade is ALWAYS worth it. When you can legitimately board the plane before anybody else, no matter what class you’re traveling in. Why you should be booking VIP services at airports. How (and why) to work the Airline credit cards, hotel credit cards, and loyalty programs. A script for your assistant to use to call hotels ahead of time, and how to find that person at every hotel that has the power to upgrade you. How to fly to Europe first class with an amazing stop on the way and for a fraction of the price. Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or BusinessLunchPodcast.com  
27/05/1918m 39s

Partnerships You Want, and Partnerships You Don’t, with Dustin Mathews

Speaker, Author and Chief Education Officer of WealthFit talks with Roland Frasier in this insightful episode. Dustin tells his story and they discuss the details of a series of partnerships, some good and some bad. He shares what Dustin looks for now in business arrangements, having learned some hard lessons. Listen for When it’s beneficial to partner instead of hire. How to see partnership troubles before the damage is done. What it means when you see a balance of NEGATIVE $888,88.88 in your bank account. When it’s the best thing to take a financial loss for a bigger picture holistic gain. What he gained from taking a few months off (but keeping business coach). The thing that both Dustin’s business coach and wife told him to do (and they were both right.). Check out DustinMathews.com / Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify Stitcher or visit BusinessLunchPodcast.com
22/05/1941m 4s

High-Level Networking Hacks (That Work Even If You’re Just Starting Out), with Mike Koenigs

The ‘Money Phone’ Networking Hack Business thought leader and influencer, Mike Koenigs says his ‘superpower’ is that he is an ‘Amplifier’. He amplifies good ideas, creates markets and has built and sold four companies. He now focuses on advising business owners on how to amplify their message, their offers and helps them to prepare for their own exits. On this episode, he sits with Roland and shares an easy and smart networking hack - a process he uses that reaps results every time. Also, listen for How he would start networking now if he was back at Square 1 How he decides which networking events to go to His favorite gadgets that increase performance and improve health His favorite wines   Check out Capability Amplifier Podcast or visit MikeKoenigs.com  Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
20/05/1911m 12s

Sales, Drive, and Dealings with Billionaires, with Patrick Lustig

From the Car Lot to A Seat At The Table With Warren Buffett Patrick Lustig is a hugely successful sales coach and operating partner of an elite Lexus dealership in Orange County, California. His company was recently bought out by Warren Buffett and Berkshire Hathaway Group, so Roland & Patrick have a lot to talk about when it comes to sales, negotiating and dealings with billionaires.  Listen today for: • High-level banking practices (you may have never heard of). • Why he still would rather be a sole owner than partner with billionaires… • Tips for negotiating • How to address problematic and negative sales staff • His top three books he recommends to people getting started • How to hire the right people to build a team that will duplicate yourself • Tips for profiling prospective employees • The value of setting up functional processes and SOP’s that put your people first And more! Visit SouthCountyLexus.com or reach out to Pat on LinkedIn Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com 
15/05/1954m 22s

Shareability & The Five Themes of Content That Go Viral, with Jay Shetty

In today’s episode, we benefit from backstage access at Traffic & Conversion Summit 2019. Influencer Jay Shetty talks with Brendon Burchard about the video that has THE most views of any video across the whole of Facebook, his “Changing the world begins with us” video. Jay shares with us the things he intentionally does to make a piece of content more shareable. Listen today for: The five themes of content that go viral: Adventure, Comedy, Emotion, Inspiration, and Surprise. Why educational and informational content is valuable - but won’t go viral. How views are directly linked to ‘share-ability’. People want to share things when they FEEL something, not when they THINK something. The three key areas that Jay attempts to align in every video. Why he always tries to include something verifiable in his videos. How speaking poetically, simplistically and with a cadence, makes a video more captivating and shareable. What drives Jay Shetty, and gets him up in the morning. Visit JayShetty.Me Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram.   iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
13/05/196m 15s

Fifty Shades of Jay - Finding Value With Alternative Perspectives

Intangible Value Is Often Greater Than The Tangible Jay Abraham is Americas Highest paid marketing consultant. He worked with Entrepreneur Magazine and multiplied their revenue back when nobody knew what an entrepreneur was… In this conversation with Roland Frasier, these two great business minds discuss the deals made and wealth multiplied in Jay’s decades of doing business. He shares with us what he believes has been his biggest gifts in this life, and how non-linear, asymmetric, out of the box thinking has allowed him to see intangible values and potential for profit! Listen today for: • How he made (& saved) millions in arbitrage and cash flow to equity deals. • The life long impact of his early mentors and benefactors. • What he describes as his unique talent/gift in life. • How his diverse experience and clientele gave him the framework he uses to help businesses become exponentially more profitable. • The rigidity that causes many to miss profound profit and back end opportunity. • Tips on Bartering and Trade. Visit www.Abraham.com, or follow Jay on Twitter  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Visit RolandFrasier.com & follow @BizLunchPodcast on Twitter  & Instagram  
08/05/1953m 56s

Chatbots: Get Started & Get Ahead With a Tested 6-Step Strategy For Conversational Marketing, with Natasha Takahashi

Every month there are over 2 billion messages sent between people and businesses on Facebook Messenger, and over 500,000 facebook messenger bots are currently active. In this short episode of Business Lunch, the founder of ‘School of Bots’, Natasha Takahashi, shares how you can best use this tool in conversational marketing. With the strategy we talk about today, Natasha helped us build a mini-campaign in our very own Business Lunch Bot. Check it out to see all this in action! Click here Listen today for The 6-Step Repeatable process for any type of business, regardless of the goal of the conversation. Why "my market is not on messenger" is a limiting stance. How you can use this tool to double your list and build your 1000 best fans. For a more detailed episode on Bot Marketing, check out our sister podcast (episode 199), Perpetual Traffic.   Reach out to Natasha on LinkedIn or Visit SchoolofBots.com Visit RolandFrasier.com, Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com  
06/05/199m 15s

It's Easier To Accomplish The Impossible Than The Ordinary, with Ken Kragen

Harnessing The 'Power of Threes' To Get People To Take Action Roland has a great conversation with the man behind “We are the World” and Manager of The Smothers Brothers, Lionel Richards, The Carpenters, and Kenny Rogers. Ken Kragan shares his story which is marked with success, as well as the failures that taught him more… Listen for 'Backwards Thinking' as a technique to get access to opportunity and the keys from the ‘GateKeepers’. The principle of 'Giving Cleverly' with no expectation of getting anything back- and how it always pays dividends in one way or another.  Why he always calls straight into the top person (the president of a company) when he has to make a cold call.  The reason he hid that he went to Harvard, until the moment when it benefited him to make that known. How he always starts with honesty and a gut-judgment of whether someone has something so special that it offers an opportunity. Follow @BizLunchPodcast on Twitter & Instagram Visit RolandFrasier.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
01/05/191h 7m

Why (and When) You Shouldn’t Be The CEO Of Your Own Company, Tucker Max

What Firing Himself Did For His Business (and Personal Life). Roland and Tucker share the best takeaway insight from their business Lunch on this short and smart episode. Tucker Max is a renowned author, influencer and entrepreneur and the founder of the hugely successful ScribeMedia.com; (named 2018’s #1 Company Culture in America by Entrepreneur Magazine). Listen for  The success that caused the wheels to start falling off his operations The hiring mistake/mismatch that still hurts today The mindset shift that Tucker needed to move forward The hiring move that enabled his company to scale up to 15 million in revenue (and the equity deal that made sense) Visit TuckerMax.com and ScribeMedia.com and RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com
29/04/195m 12s

Exit Takeaways; How To Ensure Your Business Actually Makes You Money In The End, with Mike Koenigs

Business thought leader, Influencer and Authority Mike Koenigs says his ‘superpower’ is that he is an ‘Amplifier’. He amplifies good ideas, creates markets and has built and sold four companies. He now focuses on advising business owners on how to amplify their message, their offers and helps them to prepare for their own exits. On this episode, he sits with Roland and they talk about his entrepreneurship journey, but they hone in on his multiple business exits. Listen in today to hear what they have both learned in the process of successfully exiting multiple businesses so that you can skip some of the hard knocks they have survived. Listen For 5 of the 10 markets that he believes have stratospheric growth opportunities.  Why you should NEVER negotiate your own deals. How to get invaluable advice when negotiating and structuring deals. Two critical questions to consider when exiting a business. Why you need legal counsel (even if you’re a recovering Lawyer like Roland)! Why you need to shoot for an earn-out based on gross. Why you need to do an audit, every quarter. Why Mike thinks Social media is a disease that’s doing damage to the human race. Check out Capability Amplifier Podcast or visit MikeKoenigs.com  Visit RolandFrasier.com Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Follow @BizLunchPodcast on Twitter & Instagram and visit us at BusinessLunchPodcast.com
24/04/1955m 33s

The Tools and Tactics You Need To Harness The Power of Text Messaging To Engage Your Prospects, with Steve Sims

The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous, talks with Roland Frasier about how he uses texting in his marketing campaigns. He reveals some of his tactical tips, specifically the TEXT messaging tools that he relies on in his successful business, plus a major hack for getting things done! Listen For The two tools he highly recommends and how he uses them, including how he gets around their limitations. Tips for how to phrase your first reach out with words to say that establish trust with your recipients. A game-changing service he discovered that saves him tens of thousands of dollars a month, and how he uses it.   Visit SteveSims.com / Visit RolandFrasier.com Also mentioned in this episode, GetMagic.com   Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
22/04/1913m 49s

The Power of For-Profit Businesses To Change The World: Naveen Jain Sets Out To Make Chronic Illness Optional

What are the really big things we can do that will change the world - beyond making great products and services that we’re trying to sell? Roland introduces Naveen Jain on the stage at his War Room Mastermind.  Naveen is an entrepreneur and philanthropist driven to solve the world's biggest challenges through innovation. The founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact. Naveen's extraordinary perspective is something that will inspire you to think bigger and his insight provides a rare understanding of business.  Listen for  • Questions to ask yourself when starting a new business endeavor • A problem that most entrepreneurs run into and how to avert it • Why some bridges should be burned • Why dreaming and aiming higher is better and easier than reaching for the ‘attainable' • Why a FOR-Profit endeavor is a better model than a NON-Profit.  • How an audacious goal attracts both extraordinary people and Investors, which in turn breeds success.  Connect with Naveen on Twitter or email him at Naveen@viome.com Visit Viome.com // Visit Roland Frasier.com  Follow @BizLunchPodcast on Twitter and Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! iTunes Not your Thing? Visit us at www.BusinessLunchPodcast.com or find us on Spotify or Stitcher.
17/04/1925m 12s

Who Got You Here, Won’t Get You There: The Stages of Business Growth, with Clate Mask

Roland Frasier captures a critical takeaway after his Business Lunch with Clate Mask, CEO of Infusion Soft, Entrepreneur and Author of NY Times Best Seller, ‘Conquer The Chaos’. Because of his huge success helping small businesses, Clate has a unique vantage point to see business patterns.  Today’s episode is a sound bite of epic proportions. Use this insight as your company grows and remember this wisdom when you find yourself asking ‘Why isn’t this business growing? Or why have we plateaued’? Clate Mask is one of the leading experts in small business growth, as KEAP (InfusionSoft) is the #1 all-in-one CRM and advanced marketing automation platform. Listen for  •  A Law of Business that will help you breakthrough every growth stage as you scale your successful company •  The Rules of 1’s and 3’s - the literal points of stage changes • A ‘reality check’ to help you prepare and take your company through your current ceiling. Connect with Clate Mask on LinkedIn, and check out InfusionSoft / KEAP Here. Visit RolandFrasier.com  Follow @BizLunchPodcast on Twitter and Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify, Stitcher or stream from our site, BusinessLunchPodcast.com
15/04/193m 5s

How To See and Seize Opportunity: Original Shark Tank Host, Kevin Harrington Talks Franchises, Equity Deals and Going Global

Roland Frasier masterfully draws out the takeaways and transferrable tips in Kevin Harringtons’ extraordinary success story. Listen for  • What Harrington would do NOW if he didn’t have his International connections and was just starting out • What the Inventor of the Infommercial looks for in a Product to gauge its potential for success • What the founder of Entrepreneurs Organization looks for in a company and how he sets up Equity Deals. …And so much more. Visit RolandFrasier.com and KevinHarrington.TV Also mentioned in this episode: Free KPI Book, TrafficandConversionSummit.com and EO Network Follow @BizLunchPodcast on Twitter and Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher and at Business LunchPodcast.com
10/04/1956m 34s

How to Use Partnerships To Have Your Best Day Ever - Every Day, with Roland Frasier

Hacks for Networking & Setting Up Great Partnerships In this episode, Roland breaks down how he built his dream network and how you can too. He describes some of the successful partnerships he’s formed, gives examples of the tangible benefits on both sides, and shares with us how he puts these deals together.  Listen For: • Steps to take to start building your dream network • Signs of a great partnership • Partnerships to avoid • Partnership proposals that people won’t refuse • How to separate responsibilities in a partnership • How ‘giving back’ genuinely and honestly - and without expectation, is the most self-interested thing you can do.   Visit RolandFrasier.com  Follow @BizLunchPodcast on Twitter and Instagram  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Listen at BusinessLunchPodcast.com, or on Spotify or Stitcher
08/04/1914m 11s

The Man Who Can Make Pretty Much Anything Happen (and how he does it through relationships), with Steve Sims

The man who created Bluefish, the internationally famous company that makes once in a lifetime events happen for the rich and famous, sits and chats with Roland Frasier, and reveals some of his trade secrets for making things happen.  If a bricklayer from East London can be ‘knocking around’ with the Pope and Elon Musk, we want to hear about his mindset, persistence and what he has to say about networking and relationships! Listen For How people sell their dreams short and what Steve does to get through to the actual (but vulnerable) truth.  How to shoot for the Moon every time (and grab the stars on the way down). How to approach obstacles and deal with failures. How to enter intimidating relationships from a position of credibility. How to make a bold request in a way that they just can’t answer ‘No’. How to build relationships by inserting genuine value. How to research and do your homework so that you can bring value to your relationships.  How to audit your own social media presence for consistency and authenticity. Visit SteveDSims.com / Visit RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Enter Here to Win a Pair of BeatStudio3 Headphones! 
03/04/1950m 37s

Overwhelmed by Business Growth Ideas? A Proven System To Reveal Your Most Effective Strategy, Roland Frasier

  Make Everything You Do More Effective With This Growth Tool How do you pick the best ideas to grow your business? How do you know where to start or what to do? Roland Frasier has a growth team at each of the 24 businesses that he has built in 24 different industries. He shares their proven system in this episode of Business Lunch... Listen for  The hypothesis you should use for every idea and initiative. The five different growth levers to measure your idea against. The ICE Analysis you can use to rate and score your ideas in terms of Impact, Confidence, and Ease. Questions to ask yourself  Wherever you are in your business or personal brand, this short episode will  Help you think smart  Organize and rank your ideas and hair-brain schemes Help you step back and strategize how to grow and what to focus on Set your business up for greater success Visit RolandFrasier.com  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Follow @BizLunchPodcast on Twitter and Instagram  Enter Here to Win Some Beats Studio 3 Headphones & Listen #LikeABoss  
01/04/1910m 29s

Building An 8000 Member Online Training Platform: Cole Joseph, From Wedding Photographer To Successful Entrepreneur

Cole Joseph is the founder of Coles Classroom - a hugely successful 8000 member, subscription-based online training resource for photographers. In today’s episode, Roland sits down with Cole and unlocks what we can learn from his experience, his business prowess and the markers in his success story. They also talk mountain biking and how Cole is moving his company forward... Listen For The mindset that gave him the competitive edge The biggest mistake he sees entrepreneurs make The steps he took to scale his business along the way The best sources he’s found for vetting new recruits Tips for building a great team Visit ColesClassroom.com or find him on Facebook, Visit RolandFrasier.com Also mentioned in this episode, DigitalMarketer.com, and TrafficAndConversionSummit   Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Enter Here to Win Some Beats Studio 3 Headphones & Listen #LikeABoss
27/03/1937m 2s

Increase Sales 50-400% With This Messaging Matrix, with Roland Frasier

With customers now needing hundreds of touch points before they are ready to make a purchase, how do we come up with endless ways to approach them without just hounding them and driving them away? In this short but smart episode of Business Lunch, Roland Frasier gives us the inside scoop on what he and his partners do. They analyzed 4 years of data from over a billion emails a year, hundreds of millions of clicks, a lot of split testing and hundreds of millions of dollars in sales. The result is this messaging matrix that you can glean from and apply to your business. Visit RolandFrasier.com  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Follow @BizLunchPodcast on Twitter and Instagram  Enter Here to Win Some Beats Studio 3 Headphones & Listen #LikeABoss  
25/03/198m 4s

Success Begins When Your Unique Talent Solves Somebody’s Problem, with Tucker Max

From Comical Origin Story to Serious Success. ‘When people are trying to buy something that you’re not selling, maybe that’s a clue, maybe that’s a business!’.   Tucker Max shares his comical origin story, including how he hacked law school and got fired (twice). But Roland and Tucker get to the turning point in his story when Tucker found himself as a writer, came upon a problem he could solve for people, and launched his company ScribeMedia.com. They discuss his success, the effect on him, and his total life change.  Listen for  The script that held him back before he had a ‘punch in the gut’ revelation, that made way for his now hugely successful company. The clue that led to Tucker’s brilliant business idea. The moment Tucker fired himself and brought in the right man for the job. What he did in order to meet the kind of woman he wanted to marry. How he tries NOT to think too far into the future, but instead focuses on helping real people - in his case, the readers of the books that Scribe Media create.  Visit TuckerMax.com and ScribeMedia.com and RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Enter Here to Win a Pair of Beats Studio3 Headphones
20/03/1954m 17s

How to Create Unlimited Content, 225k Followers & $1,164,440 using Facebook, an iPhone & Micro Events, Roland Frasier

"The purpose of having fans is to engage with people, build your brand, and also, to make money”. In this episode with our host Roland Frasier, we get to sit in the room as he speaks exclusively with his War Room members.  Listen for, • How he solved his content problem (with a do-able way to create unlimited content)  • How he built his personal brand (and grew his audience to 235k in 90 days) • How he solved his problem of low reach on Facebook (and took it to half a million) • Exactly how he boosts posts to create awareness  • What he learned from researching the most successful masterminds in history • How he puts together High Ticket offers Visit RolandFrasier.com  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Follow @BizLunchPodcast on Twitter and Instagram  Enter Here to Win Some Beats Studio 3 Headphones & Listen #LikeABoss  
18/03/1910m 41s

Three Keys to Winning Over Your Perfect Customer, with Scott Oldford

Relevancy, Omnipresence & Intimacy Roland gets into the details with Scott Oldford as he shares his story and the strategy for success that took him from ‘Top 20 under 20’ to where he is today. Scott partners with 7-figure+ Entrepreneurs and Influencers to make their business sustainable and scalable. Hear how Scott recovered from the bad decisions he made when his ego overtook him at age 21 and turned his climb back to success into his hugely successful 'ROI method' that’s helping his clients scale their businesses into the millions. Listen for • The Kiss of Death for any entrepreneur. • Why you want to be a Spokes-person for your brand, not a Guru. • Why a billionaire mentor is useless to you. • How to be everywhere your avatar is in order to ‘hack their brain’. • The five 'places of belief' that you need to win over in your avatar. • How vulnerability and authenticity in your community creates ‘stick’. • The necessity for conversation and how to find writers that can speak on your behalf • How to become Internet Famous in a small specific place Visit the ScottOldFord.com and RolandFrasier.com Follow @BizLunchPodcast on Twitter & Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher or at BusinessLunchPodcast.com Enter Here to Win Some Beats Studio 3 Headphones & Listen #LikeABoss 
13/03/1944m 42s

What Is The Absurd Reality That Could 10X Your Business? Roland Frasier

What Do Roland and His Partners Talk About in Their Growth Meetings? Exponential growth is always done through Leverage. Roland Frasier specializes in finding the leverage, identifying the strategic partners needed and setting the exponential growth in motion.  In this bite-sized episode, Roland encourages us (and demonstrates how) to think outside the box and identify your most profitable activities. He tells us how he: • Systematically looks for ideas (growth levers) in the areas of Acquisition, Activation, Monetization, Retention, and Referral. • Scores these ideas from the highest impact to the lowest impact based on ICE - Impact, Confidence, and Ease (always looking for the ‘low hanging fruit’).  What are the LEAST expensive ways for you to drive conversions? Leverage yourself by focusing on the things that give you the most return. To identify what to focus on, ask these three questions: 1. What activity contributes most to Top Line Revenue?  2. What activity contributes the most to Margin?  3. What activity contributes the most to Profitable Growth? Visit RolandFrasier.com  Follow @BizLunchPodcast on Twitter and Instagram   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us at BusinessLunchPodcast.com or on Spotify or Stitcher Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss
11/03/196m 1s

Change Isn't Coming - It's Here, with Ryan Deiss.

Digital Marketing Insights for 2019 Ryan Deiss kicked off Traffic & Conversion Summit 2019 with a powerful Key-Note entitled, “It’s The End Of The World As We Know It - And I Feel Fine”.  We’ve condensed it down to 5 minutes of critical insight, including: The choice for marketers is to innovate & disrupt or accept diminishing returns. Two things never change; The need to generate traffic and the need to convert that traffic into revenue.  If you want to matter, start a movement.    Ryan introduced and popularized many of the digital selling strategies that modern companies now take for granted. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Follow @RyanDeiss on Twitter and Find Ryan on LinkedIn Follow @BizLunchPodcast on Twitter and Instagram.  Enter to Win a pair of Beats Studio3 Headphones. Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes not your thing? Listen on Spotify, Stitcher or at BusinessLunchPodcast.com
08/03/196m 15s

How to Scale & Leverage a Guru Business, with Nicholas Kusmich

Reframing Consulting To Build Wealth. As a 17-year-old in Canada, Nicholas Kusmich found himself tasked with the responsibility of being the primary breadwinner in his family. Now he’s an author and renowned guru in Social Conversion, Facebook Ads and High ROI campaigns. He has a team of consultants and is ready to leverage his success for more freedom in the future. In this episode (recorded at War Room) he and Roland Frasier discuss his biggest challenge. How to move a Guru model / Consulting business past the point of HIGH Income, LOW exit opportunity - one of the common problems with what's come to be known as a 'dancing bear' business. Roland has some key questions to consider and shares how he and other high-level entrepreneurs (like Ryan Deiss) have made this transition. He proposes a strategy and paints a picture of how to build a WIN WIN personal brand and consulting Re-Frame. Visit NicholasKusmich.com and RolandFrasier.com Follow @BizLunchPodcast on Twitter Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.
06/03/1939m 53s

The Fastest Way To Build Wealth, with Roland Frasier

Buy to Sell Versus Hold. Roland Frasier breaks down the fastest way that he has discovered to build wealth, by buying to sell businesses instead of holding them. In these swift 6 minutes, Roland gives us a Birds-Eye view of the land - including the four different types of businesses and what makes the fourth type, the Holy Grail. Listen for What to think about when you’re building your company How many times to buy and sell in order to earn almost a generation’s worth of income above what you would have earned (if you had just held onto a business). The best of the three ways to value and sell your business in order to generate wealth (Revenue-multiple Exits). How to look at every one of you Profit Centers and re-position them for these Revenue-multiple Exits. Definition of Terms: EDITDA: Earnings Before Interest, Taxes, Depreciation, Amortization.   Visit https://www.rolandfrasier.com Follow @BizLunchPodcast on Twitter Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.
04/03/197m 30s

What I Learned From Richard Branson, with Omari Broussard

As the winner of our Meet Richard Branson contest, Omari Broussard was given exclusive access to a private gathering of entrepreneurs that met and talked with global entrepreneur, Richard Branson. Omari himself is a successful entrepreneur, author, marketer and Founder of 10XDefense. He shares with us what impacted him the most about his time with Branson.   Enter to Win Some Beats Studio 3 Headphones & Listen #LikeABoss Follow @BizLunchPodcast on Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.
01/03/193m 53s

Monetizing Influencer Marketing with Nick Coats

Attention is Today's Most Valuable Currency. Roland sits down with Nick Coats, Founder and CEO of SawTooth Media Group to discuss how they partner with Influencers to build 7 and 8 Figure brands. The Influencers he works with go from making under 6 figures per year to making that much a month, and the synergy is truly a WIN WIN. Listen as Roland draws out tactical details, and Nick provides some surprising revelations about monetizing Influencer marketing. How to structure these deals and what to expect How to find Influencers that are ideal for this kind of growth What drives Influencers as opposed to what drives marketers How to leverage their active, highly engaged audiences for huge savings in Ad costs. How to Re-Target followers into solid funnels that convert. Visit Nick’s website  Follow @BizLunchPodcast on Twitter Subscribe on Apple Podcasts to Win Some Beats Studio 3 Headphones  Enter here
27/02/1934m 10s

How To Be Everywhere That Your Customer Is Looking, with Roland Frasier

The 5 Micro-Moments To Hit With Your Messaging Google recently announced that people now need between 21 to 24 touches before they are ready to buy. It used to be 9! Roland Frasier shares how they approach and handle this with their ‘Messaging Matrix’ instead of the standard multi-touch approach.  Listen in for some potent takeaways that will move the needle in your business.  Targeting your messaging to ‘Micro Moments’ - all of those little moments in time when people are looking to become a buyer.  The 5 essential Micro-Moments that you have to hit, including the ‘Is it a Fit?’ moment and the ‘Am I getting a deal Moment’? Follow @BizLunchPodcast on Twitter Win Some Beats Studio 3 Headphones in our Latest Business Lunch Podcast Contest! Enter Here to Listen #LikeABoss Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.
25/02/197m 27s

How To Make Your Referral Rate Go Through The Roof, Todd Herman

Behind the scenes with Todd Herman, Tucker Max and Roland Frasier. There’s a specific way to get quality referrals from the clients and contacts that love what you do. Todd Herman, Author of The Alter Ego Effect and Creator of The 90 Day Year describes this simple technique that re-frames your referrals so that your business will gain ideal new clients. You will hear Todd, Tucker and Roland as they talk about the power of this in business. Follow Todd Herman on Twitter Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it, but is free to our winner (all of the funds go to Richard Branson's foundation). Enter now and take advantage of all the ways to win a once in a lifetime opportunity! Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased).  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Follow @BizLunchPodcast on Twitter iTunes Not your Thing? Find us on Spotify or Stitcher.
22/02/195m 39s

Secrets That Most People Never Learn About Copywriting, Craig Clemens

20 years of Copywriting Insight in a 45-Minute conversation. In this episode, Craig composes copy on the fly, dropping headlines, hooks and tips for Copywriters that want to follow in the kind of success that Craig has achieved. As the Founder of Golden Hippo, Craig is passionate about helping people and ideas make an impact. He tells Roland the story of his career thus far... Listen for • How he finds great copywriters today • His Four-Part Formula for How To Get Great at Anything • The revelation that caused Craig to never be able to sell the same again • The Friday night email that changed everything and set Craig on his path to success • How to write copy that lays out benefits in a way that builds insane curiosity in the reader, so that you can make a lot of money (and have a great life-style). • How to write the kind of copy that garners 129 million views on your videos, so that you can share products and ideas that change the world. Connect with Craig over Instagram or visit Golden Hippo Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it but is free to our winner (all of the funds go to Richard Branson's foundation). Enter now and take advantage of all the ways to win a once in a lifetime opportunity!  Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). 
20/02/1951m 2s

How to Meet Sir. Richard Branson, with Roland Frasier

Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson at an intimate reception on Monday, February 25th in San Diego, California!! Roland Frasier loves to bring people and deals together! In today's bonus episode, Roland describes the opportunity he's set up for one *Very* lucky Traffic and Conversion Summit guest... There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot is essentially a $15,000.00 prize, but you’ll agree it’s #priceless. Enter now and take advantage of all the ways to win a once in a lifetime opportunity!  Have you got your Traffic & Conversion Tickets yet? Make arrangements A.S.A.P and use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). Act fast as space is limited!  
18/02/192m 45s

Smart Ways to Find Opportunity When the Market Shifts, with Perry Belcher

When It’s Time To Pivot. How should a Business respond when there’s a tectonic shift in the market? Roland Frasier sits down with Perry Belcher - Marketing Specialist, Investor, and Co-Founder of Digital Marketer. After the election, one of Perry’s businesses (in the Survival space) fell about 60% and they went from a team of 50+ people to 8. But Perry Belcher was able to pivot and come out ahead. Listen to how Perry Knows his audience and made it his business to understand their mental shift. Perry looked at the historical parallels & transferred the same wisdom (and even sourced Ad copy!) to his business and market. Perry considered the Macro picture of what was happening in the market, instead of only looking at his products and his customer. Learned what people want when they feel safe, compared to what they want when they don’t. Pivoted their message (from a Survival message to a Patriotic message). Sold the same core products but replaced people’s entry point. Used his ‘Side-Ways List Building’ technique and set up smart Lead-Sale arrangements with other companies that shared his target audience. Follow Perry on  LinkedIn Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Follow @BizLunchPodcast on Twitter iTunes Not your Thing? Find us on Spotify or Stitcher.
15/02/1917m 27s

What You Don’t Know Can Be Your Greatest Asset, with Sara Blakely

The Courage Part is the Key. Sara Blakely took on a declining industry and ended up changing the way women dress.  She is the Billionaire Founder of SPANX and was named by Time magazine on their list of the 100 most influential people in the world (2012). In today's episode, Sara tells Roland how she invented and launched SPANX from her apartment and fought to bring her product to the world.  Listen for how Sara Set the goal two years before she had her billion dollar idea Had the courage to make her vision become a reality Took obvious (but bold) steps that other people overlooked Visit SaraBlakelyFoundation.com or Follow Sara on Instagram Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Follow @BizLunchPodcast on Twitter iTunes Not your Thing? Find us on Spotify or Stitcher.
12/02/1914m 21s

How to 10X Results Using Butterfly Leverage, with Roland Frasier

Tweak Your Thinking to Get the Power of 'Butterfly Leverage'. What’s the one thing you’re not doing that can 10x your business with almost no additional effort? In this bonus episode, our host Roland Frasier gets into the nitty-gritty of how he created a ripple effect of monetized successes from a single intentional deal.   Listen to how he turned one thing into ten and… • Immediately generated an extra $683k in revenue this past weekend • Guaranteed our podcast would instantly rank high in the iTunes Charts and add a minimum of 2,000 new subscribers in one hour, absolutely free! • Scored an extremely rare opportunity to sit down and brainstorm business ideas with a billionaire you’ve definitely heard of, and much, much more.    Visit BusinessLunchPodcast.com Follow @BizLunchPodcast on Twitter Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes Not your Thing? Find us on Spotify or Stitcher.
11/02/1910m 19s