For all of the entrepreneurs out there wishing for 2020 to be their BIGGEST year yet, this episode is for you. Discover Rob’s 12 big trends of 2020 and beyond. Get ahead of the competition, learn the insider knowledge most entrepreneurs won’t ever know and unlock the keys to growing your business in 2020.
These are the 12 biggest trends for 2020 for entrepreneurs.
Data portability. New social media platforms and online platforms allow you to own your data and put your data from platform to platform, this could be something that could be huge because, at the moment, your exchange for getting free content and usability on social media platform is, of course, being fed ads, but you're giving your data which they analyze, some of them have shared and leaked. So data portability and platforms and social media offering new services where you still own and retain your follower and data could be huge.
Climate, planetary and humanitarian business. The world's greatest problems of climate, Planetary and humanitarian are also the entrepreneur’s greatest opportunities. So if you can change the world, save the planet, make a difference ethically in a humanitarian way and create a business opportunity around it, you could go huge and there are real business opportunities around that.
The movement for premium content. Essentially, you’re getting paid for better quality content. Early or new or different or unique or better or for a closed community or inclusive, these are all premium based content models introduced in social media platforms.
Connection and people's continued need for connection despite AR and robotics. Despite all these predictions, machine learning, AR, Internet of things, voice command, online, robotics, there's also an anti-movement, whereby people crave more than anything human connection. There's also going to be an increase in the need for human connection because humans are still humans.
The positive economy. In the last few years when you predicted the property market or the economy has been a bit of a bearish view, but because Brexit is hopefully finally over and because we've got someone who will go in and make decisions, we're going to have some good positivity, finally, we can do business. Finally, we can start trading abroad and we can figure out how we are going to be having trade relations with Europe now that we're coming out and it's going to happen hopefully more quickly.
The movement of currency and things like crypto and mobile payment evolution. AR, machine learning, internet of things and cryptocurrency will start to become huge, it's probably going to happen a little bit slower, but it often does. It often takes longer even though it's happening already. Be among the first people who know about this and you will be successful.
The continued cutting out the middleman. If you can go straight to the consumer and cut out the middleman and therefore give pass the savings on to the consumer, you're going to grow, you're going to make more profit, and they're going to get a better service. Business over the years has had a lot of middlemen and a lot of people taking a slice. And so if you think about it, selling your property online and cutting out the estate agent, that's been a big thing. Cutting wealth managers out and managing your wealth and getting a better education, that's been a big thing also.
Profit overgrowth and ethics over a scale. If you think in a more profit overgrowth, and ethics and sustainability and human over scale, in the 80s and 90s, it always used to be about the corporation. We're in almost like the age and the rise of the entrepreneur and the entrepreneurs can be more agile, they can react quicker to the customers' needs, and ethics are really important in business now. And it's not that you should need it for a selling point, but how you look after your customers, how you look after their data, how you look after your employees is what is going to be your selling point.
Stories to lead the news feed. Stories are more personal. It's another way for Facebook and Instagram and other platforms to evolve the look and feel of their platform to keep you engaged. Ultimately another way to start running ads, start posting on your stories more, start figuring out stories more, it will benefit you.
The evolution of voice. Voice recognition. There's Siri, there's Alexa, there's Google and more and more people are using voice. And I think there are two things one is the voice technology is going to be better and become more ubiquitous. You're going to walk into your house and you can say, turn the TV on, turn the lights on. As a business owner, you want to make sure that you're searchable on voice; you're going to want your own voice identity, your voice brand.
The gig economy and the continued short term nature of contracts and employee happiness. More short term contract, more remote working, more transient labour force, that's going to continue, at the same time, though, a culture and a team and is also going to become important, employee happiness and engagement and culture is the knock-on the importance of the gig economy. If people are working more remotely, if they are working more short term contracts, if there's more flexibility, if they want time and location freedom, and that is a movement, great, and that's going to become, I think, more prevalent. If you want to grow a team and retain staff, you've got to now look after them and their happiness and their culture and creating a workplace that they want to be in and their benefits and what you do for them
The rise of the social media consultant, the videographer, the digital agency etcetera. The social media consultant, the digital agency, the videographer, the editor, these people are now really highly sought after. They're the new trades are the social media consultant, the YouTube marketer, the digital agency, the videographer, the editor, the audio editor, the podcaster, because this is the new media and these are the new currency, these are the new jobs that are being created. This could be big for you. This could be who you could be employing or this could be your new business opportunity for 2020.
“Online and face to face connection, they dovetail and they work hand in hand, they're symbiotic.”
“Reflexivity, it's not the actuality and reality, what's happening is how we feel about what's happening which creates the market.”
“The lower the friction of payment and the higher the speed of transaction that you can have online, the more the providers and the gateways are going to earn, the easier and quicker it is for you to do business.”
“The easier you make it for your customers to pay you, the more you make and the quicker you'll make it.”
“People are more impatient, they expect things quicker, they don't want to queue, they don't want to wait on line and they don't want the page to load.”
“You can’t have the upside without the downside.”
“When change happens, many people lose out but the winners win big.”
“It's survival of the fittest.”
“It's not those who are the strongest, but those most adaptable to change.”
“Space travel, space exploration and intergalactic land grab are going to be something that will be real in the next decade.”
“The rise of the virtual influencer in the next decade.”
“By the end of the decade, there’s going to be the nano medic or the self-medication.”
“If you don't risk anything, you risk everything.”
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything.”
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