UNBOXED

In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years. 00:50 - 2:30 How Caleb got into creating videos 2:30 - 4:51 How he developed his apartment tour format 4:51 - 6:25 Caleb's favourite tours 6:25 - 10:35 His process of making a video 10:35 - 13:44 How valuable a format is for a creator 13:44 - 15:45 The value of a team 15:45 - 19:20 Money talks - how Caleb makes money 19:20 - 20:50 Caleb's vision for his channel 20:50 - 21:45 Piece of advice to creators 21:45 A creator that Caleb loves Caleb's favourite creator right now Garret Castro: https://www.tiktok.com/@gmcasto?lang=en This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.  Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry 2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career 3:26 - 5:00 - How the industry has changed over the last 4 years 5:00 - 6:35 - The skills Henrie needs to become a professional presenter 6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions 9:45 - 11:25 - Working with Spotify on Who We Be Talks_ 11:25 - 13:17 - Special interviews that have stood out to Henrie 13:17 -14:23 - How she juggles everything and keeps pushing 14:23 - 14:53 - What she'd love to do next 14:53 - 16:50 - The story behind her Untold Stories series 16:50 - 17:58 - What is her advice to a young creative starting today 17:58- 19:09 - Her view on short-form content 19:09 - Henrie's favourite creator Henrie's favourite creator right now Face In The News: https://www.instagram.com/faceinthenews/?hl=en

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand. 00:00 - 03:00 - How Picante began 03:00 - 04:00 - Their marketing campaigns 04:10 - 06:20 - How they work with creators 06:20 - 09:09 - Misunderstandings between the costs and the audience 09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there 13:25 - 16:35 - Campagins they've launched with creators 16:35 - 18:55 - Launching a Picante cocktail 18:55 - Creators they love at the moment Jude and Saam's favourite creators right now Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos

This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it’s important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach. 00:00 - 02:25 What is the content about 02:25 - 05:24 dealing with negativity online 05:24 - 08:18 Max's burner facebook account 08:18 - 11:20 The Useless Hotline Podcast - how it came about 11:20 - 11:50 Why longform is important for them as creators 11:50 - 14:30 How they started as creators 14:30 - 15:55 How Max's work found out about his content 15:55 - 16:55 Brand deal with L'Oreal 16:55 - 17:25 Their different comedy styles 17:25 - 19:11 The Paul Breach conversation 19:11 - 22:03 TikTok Live lore and how people earn money from it 22:03 - 23:40 Career highlights 23:40 - 24:35 Career advice to creators 24:35 - Creators they are loving Max and George's favourite creators right now Max's is Sally Sue: https://www.tiktok.com/@suesallysue?lang=en George's is Tommy Solemn: https://www.tiktok.com/@tommysolemn?lang=en

In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the surprising data they’ve observed whilst working with huge celebrity profiles (like Lizzo and Addison Rae) to their take on the future of monetisation as a creator. This episode is a real insight behind a brand that is empowering and helping to growth hack the creator economy. This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change. From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling ‘grateful’ for work - and move towards knowing their worth and value to the creator landscape. Unafraid to say it how it is, Toni’s episode is empowering, honest and full of actionable advice to many audiences listening to this episode. 00:00 - 01:26 - Toni's role as an advice giver 01:26 - 04:00 - How Toni's found being vulnerable online 04:00 - 06:00 - Her view on cancel culture 06:00 - 07:20 - The importance of valuing what you do  07:20 - 11:33 - Her process of writing a book and the credibility it's brought her as a creator 11:33 - 14:23 - How Toni has previously costing up her content (before and after management) 14:23 - 19:00 - Her best and worst experience working with brands 19:00 - 21:00 - Toni's advice to creators 21:00 - 23:00 - An exclusive of what Toni's third book is about 23:00 - 25:21 - Why Toni feels it's important to include men's POV in the sex and relationships conversation 25:21 - 29:22 - Common themes and questions in Toni's DM's 29:22 - 30:30 - Toni's advice to new creators 30:30 - Toni's favourite creators Toni's favourite creator right now! Tomi's music: https://www.tiktok.com/@tomimusic?_t=8aEVWQXT6AP&_r=1 This episode is sponsored by Komi. For more information head to: https://bit.ly/3J5jgsW

Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear about behind the scenes moments from their time on X Factor including how they challenged Simon Cowell as well as fan feedback, and how they plan and construct their content. 00:00 - 02:10 - How their career started 02:10 - 04:34 - Music, podcasting and becoming creator 04:35 - 07:00 - How their twin dynamic helps their collaboration 07:00 - 10.10 - X factor and challenging Simon Cowell 10.10 - 11.43 - Predictions of the TV landscape and how creators affect this 11.43 - 13:50 - Their frustrations with TV production and how they’d like it to change 13:50 - 15:50- Their advice to producers and traditional media 15:50 - 18:00 - How they have honed their style as creators and actors 18:05 - 18:58 - Their fanbase feedback 19:00 - 22:16 - The future for Max and Harvey 22:16 - END - Creators they are loving right now Max and Harvey's favourite creators right now! Danny Duncan: https://www.youtube.com/@danny JVKE: https://www.youtube.com/watch?v=xnKJjo3K-ec This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he landed his job at Capital from his content online, and where he sees the creator economy going in the next few years. 00:00 - 00:35 - What Niall creates 00:35 - 2:00 - His creative process 2:00 - 5:00 - How Niall got into radio from his content online 5:00 - 8:26 - Breaking down his series 'thoughts at the pub' 8:26 - 10:26 - How to keep up with new formats 10:26 - 12:25 - How his work is being recognised and working with brands 12:25 - 13:10 - Niall's message to creators about working with brands 13:20 -16:59 - Niall's comedy references and inspirations 16:59 - 17:45 - Finding your niche 17:45 - 19:00 - Becoming a creator: Is it too late? 19:00 - Niall's favourite creators and his handles Niall's must see creator: https://www.youtube.com/@coleandersonj You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs.    Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT’s could bring creators long-term. 00:00 - 01:00 - Who Sunil is and his background working at Instagram 01:00 - 05:20 - Instagrams platform issues and why TikTok has bought it challenges 05:20 - 06:40 - the interest around BeReal and what Instagram can learn 06:40 - 08:00 - Working with creators 08:00 - 12:00 - The difference between creators and those with a lot of followers 12:00 - 18:00 - Opportunities for creators and thinking about passing income 18:00 - 19:20 - How video has evolved on Instagram 19:20 - 21.24 - How TikTok is coming for YouTube and how YouTube are responding 21.34 - 23.30 - Where he would advise creators start out in today's market 23.30 - 25:00 - TikTok’s superpower 25:00 - 26:00 - Sunil’s experience working at Rariable and NFT opportunities 26.17 - Creators Sunil is loving right now Sunil’s must see creator: Fearne Cotton: https://www.youtube.com/channel/UCw0wGD--N6e1y5BO15NXAVg You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.   This episode is sponsored by Komi. For more information head to  https://bit.ly/3J5jgsW

Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space.  Topics discussed in this episode 00:00 - 2:10 - What does it mean to be a creator? 02:10 - 04:44 - Where Poet gets his ideas from 04:44 - 07:20 - Where it all began for Poet 07:20  - 09:20 - The value of bringing everyone up with you  09:20 - 11.33 - The struggle with creators feeling like a commodity and brands  11.35 -18:00 - The story of COPA90 and the impact of the format  18:00 - 22:22 - Poet’s experience with being 100% himself and cancel culture  22:22 - 23:15 - What’s next for Poet and a piece of advice for a new creator  23:15 - Creators that Poet loves Poet’s must see creators: https://www.youtube.com/@billythegoatTV/featured https://www.instagram.com/pk_humble/?hl=en https://www.youtube.com/c/SpecsGonzalez?app=desktop https://www.youtube.com/channel/UC1F_20FzlcnC38qMY4JjjDg https://www.youtube.com/@Elainebabey You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience.   Patricia shares the lessons she’s had to face when looking for good management, and what creators need to look out for when finding a good fit. Topics discussed in this episode: 01:30 - 05:00 - How Patricia got into the industry  05:00 -  07:00 - Creating boundaries around content and personal life  07:00 - 09:30 - Why Patricia started creating content about finance and her own learnings 09:30  - 10.45 - The turning point when she moved into full-time content creation 10:50 - 14:00 - Her experience with bad management and what to look out for 14:00 - 16:30 - Advice to creators looking for management  16:30 - 17:30 - Having those money conversations as a creator  17:58 -  20:00 - The need for regulation in the industry  20:00 - 23:00 - Insights into ‘The Break Social’ and the business behind it 23:00 -25:10 - Dealing with a poverty mindset  25:15 - 26:10 - The future of the creator economy  26:10 - 27:00 - Her piece of advice for creators today 27:00 - End - A creator she loves at the moment (HighLowLuxee) Highlowluxxee social: https://www.youtube.com/c/highlowluxxe You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator.  Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she’s witnessed firsthand.  Topics discussed in this episode 01:33 - 06:33 Mariam’s inspiration and building her audience 06:53 - 07.58  Mariam’s fashion videos and their success  07.03 - 10.18 The value of creator collab’s  10.23 - 16:55 unfairness and inequality in the industry, and how to look after yourself  16:55 - 18.09 Dealing with the pressure of the industry  18:19 - 21:47 why being vulnerable and open is a superpower  21:48 - 23:38 Pressed Podcast and the opportunities it’s bought  23:40 - 25:39 Working with a production team and the lessons it’s given  25:40 - 29:28 How to find the right side of the line with ‘unfiltered content’ and tips for podcasting 28:28 - 32:20 Mariam’s brand MIMA and launching her first pop up 32:20 - 33:30 Her hopes for the future 33:35 - 34:22 Mariam’s piece of advice for new creators  34:22 Creators she's loving at the moment Mariam’s must-see creator: Amelia Dimoldenberg: https://www.youtube.com/@AmeliaDimoldenberg/featured Chunkz: https://www.youtube.com/@ChunkzEast Yung Filly: https://www.youtube.com/@YungFilly Harry Pinero: https://www.youtube.com/@HarryPineroTV Nella Rose: https://www.youtube.com/@nellarose4758 You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful.  Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into the creator he is today.  Topics discussed in this episode 0:00 - 4:00: Brandon’s creator background  4:05 - 6:31: Trends, Tiktok and learnings from Woody and Kleiny 6:40 - 8:36: Brandon’s formula for going viral  8:50 - 10:38: Working with Ai to create content 10:58 - 13:09: Production process involved  13:15 - 17:17: brand partners, reinvesting and monetisation  17:22 - 20:23: Promoting Shorts with his show This Interview will Self Destruct 20:30 - 23:12: Metaverse: the future of the creator economy? 23:16 - 26:15:: Investing in branded content  26:39 - 29:26: Production timelines and the downfalls of perfectionism 29:30 - 31:00: Brandon’s top editing tips 31:07 - 35:07: His hopes for the future 35:20 - 36:22: Brandon’s favourite creators: Corridor Digital Videos Brandon referenced in this video: Pixar In Real Life: https://www.youtube.com/shorts/38OLPSV6rT4 TOM HOLLAND | This Interview Will Self-Destruct ⚠️: https://www.youtube.com/watch?v=Hy0zbMukweU Brandon’s favourite video: https://www.youtube.com/watch?v=Htj53CAkjQM Brandon’s must see creator: Corridor Digital: https://www.youtube.com/watch?v=QBWVHCYZ_Zs You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW

This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside.  Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey.  Topics discussed in this episode 00:00 - 2:34 - Jono’s day-to-day 2:42 - 6:24 - Felix Baumgartner fake account, Red Bull and LadBible 6:41 - 8:20 Jono’s top tips for being relevant  8:25 - 11:04 - Jono’s meme network and working with brands 11:28 - 13:20 - OnlyScrans finance journey 13:39 - 16:32 Jono’s views on TikTok and creating branded content 17:11 - 18:50 - Jono’s favourite creators (Thom Bateman)  Jono’s pages: Made in Poor Taste: https://www.instagram.com/madeinpoortaste/?hl=en Stray offside: https://www.instagram.com/strayoffside/?hl=en Only Scrans: https://www.instagram.com/onlyscrans/?hl=en Simply Pints: https://www.instagram.com/simplypints/?hl=en Travel Scrans: https://www.instagram.com/travelscrans/?hl=en Creators referenced in this episode: Chef Thom Bateman: https://www.instagram.com/chefthombateman/?hl=en Bob does Sports: https://www.instagram.com/bobdoessports/?hl=en You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  To bring your brand to life in this podcast, email unboxed@listen.co.uk

This week, as we approach the World Cup finals, Jordan speaks to Manchester City pro-FIFA player Ryan Pessoa on UNBOXED. From being signed to the club in 2019, to working with some of the biggest brands in the esports space (Red Bull and Hashtag United), Ryan’s had an illustrious pro-FIFA career at the age of just 24.  However, Ryan reveals how it almost didn’t happen: after thinking he didn't qualify for the pro-tournament and that his official invite was spam, it took a leap of faith to change his world from that moment onwards. Ryan shares how he’s handled the pressure of being associated with a team who are world renowned for their success. He’s open about how his aim for perfection has held him back in ways and how his building to correct that, and why counting your losses as well as your wins makes you a better creator.  Topics discussed in this episode 0:00 - 2:47 - How Ryan’s career almost didn’t happen  3:00 - 5:30 - Ryan’s path to Hashtag United  5:40 - 6:30 - How brands like Red Bull have accelerated the esports scene 6:41 - 8:15 - Self managing and negotiating contracts. 8:27 - 10:20 - How Ryan signed to Man City 10:25 - 12:20 - Having to back yourself, and pressure as an e-sports competitor 12:36 - 14:13 - Ryan’s advice on how to improve your FIFA game 1415 - 15:20 - Having your hobby become your career 15:32 - 18:55 - The Man City club mindset and self analysis 19:00 - 21:02 - Ryan’s advice to aspiring pro-players 21:10 - 22:16 - Tournaments to sign up for 22:33 - Ryan’s favourite creators Ryan’s socials: Twitch: https://www.twitch.tv/ryanpessoa_ Twitter: https://mobile.twitter.com/ryanpessoa Tiktok: https://www.tiktok.com/@ryanpessoa_ Creators Ryan loves: Tom Stokes: https://www.youtube.com/@TomStokesFIFA Tekkz: https://www.youtube.com/channel/UCX8NCCNOTsu_8xonYuLTq2g Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk

This week on Unboxed, Jordan sits down with YouTuber and stand up comedian, Max Fosh - the creator behind videos like “I Spent 24 Hours With A Literal Elephant In The Room” to “I Served RoadKill To Food Critics Without Telling Them”. With an impressive 1M subscriber growth in the last year, Max details the checklist he implements in each video to give his videos the best success. From the ‘bored button’ he’s factored into his review process to using voiceover and classical music to punctuate his storytelling. With 282% growth over the last year, Max provides an invaluable and honest account of his growth over the last year with many tips for budding creators. Topics mentioned in this episode: 0:00 - 4:45 - Max’s big moments as a creator so far 4:53 - 6:50 - His mechanisms that make his videos successful 06:52 - 10:43 - his use of classical music and voiceover in videos 10:50 - 14:30 - Testing content with his committee 14:32 - 19:22 - Mental health as a creator and having a team 19:30 - 23:18 - Max’s stand up career 24:56 - 26:12 - future of Max’s career 26:20 - 28:26 - future of creator economy  28:30 - 28:56 - Max’s advice for creators 29:00 - Max’s favourite creators (Beau Miles, Seek Discomfort, The S Theory, Good Good, Casey Neistat, Jimmy The Giant) Max’s content referenced in this episode: I Spent 24 Hours With A Literal Elephant In The Room https://www.youtube.com/watch?v=vn3pqUcYhzk I Served RoadKill To Food Critics Without Telling Them https://www.youtube.com/watch?v=C7YhaO87Ans I Cast Porn Stars In A Movie To See If They Can Act https://www.youtube.com/watch?v=nIx0wr3yVXM Creators Max loves:  Beau Miles: https://www.youtube.com/@BeauMiles Seek Discomfort: https://www.youtube.com/@SeekDiscomfort The S Theory: https://www.youtube.com/@YesTheory Good Good: https://www.youtube.com/@GoodGood Casey Neistat: https://www.youtube.com/@casey Jimmy The Giant: https://www.youtube.com/@JimmyTheGiant Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk

Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bold and successful content. It also helped build her purpose, and a centre-point for her work.  As an expert in the personal branding space, Ellie reveals strategy on how to elevate your online presence. From micro-moments, connecting with your audience by branding your personality traits, and self-evaluating viral successes - this episode is full of Ellie’s top takeaways to succeed as a creator on LinkedIn and beyond. Topics discussed in this episode include: 0:50 - 1:40 - Ellie’s advice to her younger self 1:40 - 3:45 - Finding her personal brand with Great Influence with Ash Jones 3.46 - 5:50 - Embracing your differences (her ADHD and Autism diagnosis) 6:09 - 13:20 - Ellie’s viral #IAMPROFESSIONAL LinkedIn post  13:30 - 14:50 - What is personal branding 15:05 - 16:20 - How being neurodivergent has helped in her career  16:28 - 19:43 - Tinx and how she’s nailing her personal brand  20:02 - 21:57 - Her learnings with her platforms including (un)masked. 22:04 - 23:40 - The future of Ellie’s platforms 23:50 - 24:56 - Creators she loves including Ella Willis and Milly Evans Content referenced in this episode: Ellie’s viral LinkedIn post: https://www.linkedin.com/posts/elliemidds_can-we-pls-talk-for-a-minute-about-the-outdated-activity-6858668363242180608-A2xT/ Rich Mom Walk trend with Tinx: https://www.tiktok.com/tag/richmomwalk?lang=en Ella Willis on TikTok https://www.tiktok.com/@ellaellaw Milly Evans on TikTok https://www.tiktok.com/@itsmillyevans  Ellie’s Socials  https://www.instagram.com/elliemidds/?hl=en https://www.tiktok.com/@elliemidds Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk

Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don’ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, we dive into some of Zac’s biggest viral videos to hear how he made them: from his Fashion Week sneak-in with Max Fosh to Pet Friendly Ubers with Dangerous Animals. With over 7 years experience creating content on YT, Zac has evolved with the platform, even taking the extremely bold move to completely axe his 120k channel and start again from 0! We hear why he made the move, his follow up with The Zac and Jay Show (with Jay Rawsthorne), and what ultimately brought that project to an end too.  Topics discussed in this episode include: 0:00 - 3:50 - Early ‘sneak-in’ videos  4:00 - 7:45 - abandoning his 120K channel and teaming up with Jay 7:48 - 9:42 - Fashion Week video with Max Fosh 9:45 - 11:50 - Thumbnail controversy  11:55 - 12:44 - How the thumbnail converted from 50K subs to 300K. 12:45 - 14:45 - “Strange Traditions” - Bad thumbnail (click here to view)  15:16 - 19:30 - “Pet Friendly Ubers with Dangerous Animals” Thumbnail (click here to view)  19:39 - 21:15 -  Why you should invest in your thumbnail 21:20 - 24:20 - using AI in your thumbnail design 24:34 - 29:52 -  the Zac and Jay breakup 30:02 - 31:04 - Future for Zac 31:05 - 32:55 - Creators he loves Videos mentioned in this episode How The Zac and Jay Show Started: https://www.youtube.com/watch?v=tVd6NvNLvbM We Faked A Model To The Top Of Fashion Week: https://www.youtube.com/watch?v=16AfXwI2WGQ Strange Traditions Video Thumbnail:https://www.youtube.com/watch?v=aCILmya7lxM Testing Pet Friendly Ubers with Dangerous Animals Thumbnail: https://www.youtube.com/watch?v=xsPcNp-J8KU Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen. Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: Unboxed@listen.co.uk

Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement.    After collaborating most recently with Jack Wills on their #tiktokhouseibiza content trip, Joe and George give advice on when brands work best with creators. They also share their top tips for creating organic content and how they have transitioned from short-form to long-form with their new podcast. Topics discussed in this episode include: 2:00 - 5:00 - Moving from full time jobs to full time creators 6:28 -  7:55- agents and relationships 7:57 - 12:18 - becoming and defining their personal brand  12:25 - 14:28 - Not my Bagg podcast  14:33 - 15:56 - mental well-being as creators 16:00 - 21:26 - experience working with brands 21:26 - 23:00 - advice to brands when working with creators  23:02 - 25:00 - Jack wills brand experience and briefing process 25:00 - 29:00 - Value from Joe and George and production processes 30:04 - 32:00 - Not My Bagg podcast success  32:05 - 33:42 -  their future predictions 33:46 - 35:08 - their top advice for creators 35:10 - 36:48 - Creators they love Videos referenced in this episode: Rating the family video: https://www.tiktok.com/@joebxggs/video/6827141087073766662?is_from_webapp=v1&item_id=6827141087073766662&lang=en Cinema ad video: https://www.tiktok.com/@joebxggs/video/7100180814842973445?is_from_webapp=v1&item_id=7100180814842973445 Jack Wills ad video: https://www.tiktok.com/@jackwills/video/7106420894410476805?is_from_webapp=v1&item_id=7106420894410476805 Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen. Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: Unboxed@listen.co.uk

At just 25 he’s already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of global talent agency YMU. Now he manages The Sidemen – the biggest content creators in Europe.  Meet Jordan Schwarzenberger, host of UNBOXED. In this extended trailer, hear his story and why he’s so passionate about using his new show to bridge the skills gap in the creator economy.  Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along with subscriber-exclusive weekly deep dives on three strategic lessons from the main episodes, and how to implement them. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen.

The UK’s leading creators, content strategists, and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox The Creator Economy and reveal blueprints for success.  This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience, or how to break that first major brand deal. UNBOXED is the ultimate resource for anyone looking for success in content creation.  Expect to hear insights from YouTubers including Zac Alsop, Max Fosh and Poet, to TikTok stars Joe and George and Niall Gray, personal branding expert Ellie Middleton and CEO of global talent agency YMU, Mary Bekhait, and many more.  Jordan Schwarzenberger’s passionate about levelling-up the next generation of creators, to bridge the skills gap. He is one of the most exciting entrepreneurs at the forefront of The Creator Economy, who at just 25 has already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of YMU. Now he manages The Sidemen – the biggest creators in Europe.  Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along with subscriber-exclusive weekly deep dives on three strategic lessons from the main episodes, and how to implement them. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts.  Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: unboxed@listen.co.uk