UNBOXED

UNBOXED

By Listen

I’m Jordan Schwarzenberger, Forbes 30 Under 30 entrepreneur and manager of Europe’s biggest creators, The Sidemen. In this show I'm on a journey to learn from entrepreneurs killing it in the modern world. Why? So I can become the best entrepreneur I can be. And I’m sharing everything I learn with you, in real time. I’m super passionate about levelling up, both for myself, and for the next generation of entrepreneurs, to build THE blueprint for true success in 2023 and beyond. So let's get into it, together. An Arcade Media and Listen Production You can find more UNBOXED content on social @unboxedwithjordan. Want to hear your brand in this show? Email: unboxed@listen.co.uk (mailto:unboxed@listen.co.uk)

Episodes

62: SNEAKO IS EXILED! Sidemen’s Netflix #1 & Zuck’s awkward brand…

Hello, I'm Jordan Schwarzenberg, manager of the Sidemen and Co-Founder of Arcade Media. Welcome to Unboxed. In this series, I'll do my best to act as your manager, aiming to help you navigate your career and online journey. In this episode, we'll cover: 1. Why Sneako has been outcast by the streaming community 2. What it means for the Sidemen to reach number one on Netflix 3. How Mark Zuckerberg demonstrates that you can't buy a personal brand Time Stamps: 0:00 - Intro 0:55 - Sneako Exiled from the Twitch Community 6:01 - Sidemen Reach Number 1 on Netflix 9:09 - How Mark Zuckerberg Proves You Can't Buy a Personal Brand 12:00 - How to Handle Being Cancelled 13:43 - Quickest Way to Earn £100,000 as a Creator 14:50 - Difference Between a Good and Bad Manager 15:30 - How to Sell a Documentary to Netflix 16:52 - Is Radio Dead? Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focused on making this channel for YOU, and I'll be answering your questions every week. Stay tuned, and let's keep the conversation going.
21/02/24·18m 32s

61: Was Usher Scammed?!?

This season, we're shaking things up. Our format is changing, and we’re looking to become your go to resource for everything you need as an aspiring personality brand. We're diving into topical stories, to unbox the biggest moments in the world of talent, all from my POV as a professional manager.  My aim is to share my expertise openly with you guys, and help as many people as I can to build careers with longevity. Time Stamps: 0:00 - Unboxed is back 0:30 - Usher at the Super Bowl 4:10 - Kai Cenat  5:50 - Sidemen Documentary  8:20 - New Segment 8:40 - What you should to get the best presenting gigs  11:19 - How to get more leads and fresh talent for my business 12:30 - How to protect your brand as a streamer  16:22 - Outro Got questions? Want to share your thoughts? Drop a comment below! I'm 100% focussed on making this channel for YOU, and I'll be answering your questions every week.  Stay tuned, and let's keep the conversation going.
14/02/24·17m 20s

60: Meet GK Barry's Momager (Hannah Holland)

This week on Unboxed, we are joined by the incredible Hannah Holland, founder of HLD Talent and manager of stars like Tennessee, GKBarry and many others. Don't miss this inside look at Hannah's innovative approach in the entertainment industry. In this episode, Hannah reveals: - What women creators should be doing to thrive in the industry - Why women often get paid more than men in the industry - The importance of management - What it's like working with GKBarry Time stamps: 0:00 - Intro 0:45 - Who is Hannah Holland & what is HLD Talent? 6:10 - Traits of a long term plan for women talent? 9:20 - The reality for presenters 10:17 - Role of management 13:45 - GKBarry 20:20 - Lessons from GKBarry 23:00 - Importance of audience demographics 24:10 - Saving Grace Podcast 26:10 - Importance of building a network 25:55 - Why women get paid more than men 30:00 - Value of a female based audience 31:50 - Advice to 21 year-olds 32:55 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: https://www.jordanschwarz.com/one-last-thing Connect with Hannah on: IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
31/01/24·33m 18s

59: Navigate the Film Industry with Ben Doyle (Rvbberduck): KSI Documentary at 21, NOTWOWAYS, and Launching a Production Company

This week on Unboxed, we welcome the exceptionally talented Ben Doyle, known as RVBBERDUCK. He's not only a creative film director but also the co-founder of AfterParty Studios. Remarkably, he made a feature film about KSI at the age of 21. In this episode, Ben reveals: - How he got courage to make a feature film for KSI at 21 - How he makes campaigns for the likes of Sky and NOTWOWAYS - How he founded AfterParty Studios with Callux - His atypical film education Time stamps: 0:00 - Intro 0:49 - How Ben got started? 6:25 - Meeting Callux 9:12 - Feature film at 21 18:40 - Disapointing KSI 24:10 - The reality of your film career 29:40 - Working with NOTWOWAYS 34:40 - Working with brands (Sky) 40:50 - What's the best film education? 47:20 - Ben's creative process 55:20 - How to get gigs? 59:30 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: https://www.jordanschwarz.com/one-last-thing Connect with Ben on: IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
24/01/24·1h

58: Deepfakes Are Coming... MUST Know Info!

This week on Unboxed, we are joined by Henry Ajder, an expert deepfake and Gen AI advisor for some of the biggest companies in the world. In this episode, Henry reveals: Why deepfake technology is more dangerous than you think How to prepare for the future of AI Methods you can implement now to protect your future job from AI The tools you should be keeping an eye on Time stamps: 0:00 - Intro 0:55 - Goodbye interns. Hello AI 4:15 - Education vs AI models 7:00 - Are we forgetting to think? 14:40 - How can I prepare for the future of AI? 18:30 - What tools should I be using? 21:20 - Tools for content creators 27:20 - Why deepfakes are dangerous... 34:07 - Unboxing 1: What the new ChatGPT updates mean? 37:10 - Unboxing 2: How to secure your job in the world of AI? 40:39 - Unboxing 3: Why the Elon Musk x Rishi Sunak conference was weird? 44:15 - How entrepreneurs can navigate this space? 48:35 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter Connect with Henry on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
17/01/24·48m 59s

57: Meet Diary Of A CEO’s Secret Weapon

This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO. In this episode, Grace reveals: Why 50% of the DOAC's guests cry The tools the DOAC team uses to stand out The secret to creating good content The most common mistakes marketers make on social media The importance of social proofing yourself Time stamps: 0:00 - Intro 1:00 - How Grace Started at DOAC? 2:30 - Story of DOAC 3:55 - Biggest Mistakes? 9:55 - How to build a community in 2024 13:00 - Sustainability 16:12 - Tools to keep ahead 19:33 - What does good content look like? 22:44 - Which platforms should you be using? 26:00 - How to market a podcast? 30:00 - How long it takes to grow to the size of DOAC? 33:30 - What's next for DOAC? 40:15 - Unboxing 1: Why 50% of DOAC's guests cry? 45:25 - Unboxing 2: Why DOAC is more than just a podcast? 47:00 - Unboxing 3: What makes DOAC trailers special? 49:30 - Unboxing 4: The importance of social proofing 52:20 - Unboxing 5: DOAC Book Launch 55:55 - What you should do when starting out? 57:40 - Outro Sign up here for my weekly newsletter and get a dose of inspiration every Friday: Jordan Schwarz Newsletter Connect with Grace on: LinkedIn IG Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
10/01/24·57m 59s

56: Sidemen's Accountant Explains: Buying vs Renting, University Still Worth It? & Why You Should Consider a Labour Job in 2024

This week on Unboxed, we are joined by Sam Uwins (Your favourite Creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - Whether you should rent or buy? - Where is best to be a digital nomad? - Is the cost of university still worth it? - The best paying skills of the coming decade This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Time Stamps: 0:00 - Trailer 0:45 - How to survive the economic climate 3:30 - Is the Cost of University still worth it? 7:48 - Ad: StarBox Accountants 8:12 - How do student loans actually work? 14:25 - Where should I work abroad? 17:09 - Rent or Buy? 21:35 - Best paying jobs for the next 10 years? Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam Uwins on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
20/12/23·27m 26s

55: Nutrition Expert: “These Brands Don’t Care About Your Health”- Kimberley Wilson

This week on Unboxed, we are joined by Kimberley Wilson the clinical psychologist, nutritionist and author of 'How the Food We Eat is Fuelling Our Mental Health Crisis'. In this episode you'll learn: - How you can increase your IQ by 15 points - The effects of coffee intake - How to get past brain fog - The diet you need to be the most productive you can be Time Stamps: 0:00 - Trailer Introduction 0:46 - Impact of Food on Health and Brain: How Nutrition Slows Brain Ageing 3:06 - Key Nutrition Facts: The Disregard of Health by Brands 5:10 - Poor Food Habits and Decision Architecture 8:40 - Message to Regular Coffee Drinkers 12:30 - The Importance of Sleep 16:30 - Consequences of Long-Term High Sugar Levels 21:50 - The Problems with Processed Foods 25:30 - Processed Foods vs. Whole Foods 29:40 - Affordable Nutrition Tips 36:00 - How Nutrition Influences Your Behaviour 39:50 - Nutrition and Poverty: The Impact on Babies and later life behaviour 43:20 - Unboxing 1: Brain Fog 46:20 - Unboxing 2: Potential 15-Point IQ Reduction Due to Iodine Deficiency 49:10 - Unboxing 3: The Problem with Processed Foods Like Huel 56:30 - Unboxing 4: Most are cells are not Human 58:20 - Nutritional Advice for People in Their 20s Connect with Kimberley: IG Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Brought to you by Arcade Media, in collaboration with Listen.
13/12/23·1h

54: I asked Max Fosh 32 silly questions (in his kitchen)

This week, we take Unboxed to Max Fosh's kitchen! We hope you enjoy this follow-up interview. Thank you, Max, for letting us use your house, and a big thank you to the rest of the team for making this happen. Find Max: IG Twitter Follow me on: IG Twitter LinkedIn TikTok Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Brought to you by Arcade Media, in collaboration with Listen.
06/12/23·9m 41s

53: The Creator Accountant: the ultimate guide to managing money in 2024

This week on Unboxed, we are joined by Sam Uwins (Your favorite creator's accountant) for part 2 of our 3-part series. In this episode you'll learn: - How to manage your money as a business - Why working a 4-day week might be financially smarter - About hidden tax traps - What you need to do to get ready for the new tax year This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at Starbox Accountancy Don't miss this indispensable guide for the entrepreneurial creator: 0:00 - Intro 0:35 - How do I organise my money? 5:30 - Should I be VAT registered? 7:00 - Why should you open a USD account? 8:30 - Tax bracket secrets 11:30 - Sponsor: StarBox Accountancy 12:00 - Why should you have your own company? 14:25 - How do I prepare for the new financial year? 17:00 - Common mistakes business owners make 20:20 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam Uwins on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
29/11/23·20m 44s

52: Hayden Hillier-Smith's Guide on How to Make Millions Editing for Logan Paul & Mr Beast

Hayden Hillier-Smith is the former editor to Logan Paul and Mr Beast. In this episode Hayden gives us the full master class on how to become a millionaire YouTube editor. He reveals: - How to become the top 1% of editors - How much money a YouTube editor can make - How important film school is - What's it like working for Logan Paul and Mr Beast - How to deal with difficult managers/clients I really hope you got as much form this conversation as I did! Time Stamps: 0:00- Trailer 0:41 - Is it still possible to 5:15 - Who is Hayden Hillier-Smith? 10:30 - Haydens editing philosophy 14:00 - How to edit for YouTube? 17:50 - How much can an editor make on YouTube? 22:20 - How to get to the top 1% of editors 25:50 - Should you go to film school? 30:00 - What Hayden would do if he started again? 38:00 - How to manage tough conversations with clients? 43:00 - How to get the most out of your editor? 46:20 - What are the main mistakes managers make? 49:55 - Why managers have to run a business like football coach? 54:44 - Old Logan Paul 55:14 - The problem with Mr Beast 57:00 - Will AI replace editors? 59:55 - What is the best editing software 1:03:25 - One piece of advice for aspiring editor 1:04:28 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Follow me on: IG Twitter LinkedIn TikTok Keep up with Hayden Here: YouTube Instagram Brought to you by Arcade Media, in collaboration with Listen.
22/11/23·1h 5m

51: Luxury Giants, Central Cee, and the Future of Fashion with Cora Delaney

This week on Unboxed, as we dive into the world of youth culture with Cora Deleany, founder of EYC Ltd. Cora, a visionary in brand consultancy, launched her agency in 2019. Her company EYC Ltd is known for its diverse clientele, including luxury giants like Gucci, Louis Vuitton, and Fendi, alongside influential musicians and content creators such as Aitch and Lola Clark. In this episode we explore the strategies behind her success in creative consultancy, event planning, and connecting next-generation creators with global audiences. Get an exclusive look at how EYC Ltd's team of young professionals from fashion, music, and entertainment industries are redefining industry norms. Cora will share insights into the agency's commitment to staying ahead of trends and their dedication to crafting tailor-made services that resonate with today's youth. Time stamps: 0:00 - Intro 0:50 - Who is Cora Delaney 2:20 - Starting in the Industry 3:30 - Starting EYC 4:30 - EYC's Client 6:20 - How to get into the industry 7:55 - How to attract high end fashion 9:18 - How to go viral 10:50 - Cora's favourite brand launches 14:00 - What makes a good party 16:40 - Aitch 19:49 - How important is University for getting into the industry 21:10 - How to put on a great campaign 23:00 - Fashion week 24:50 - Unboxing 1 25:50 - Unboxing 2: EYC Valuation 26:45 - Unboxing 3: GullyGuyLeo 27:17 - Unboxing 4: Why fashion brands should put influencers in charge 28:43 - Advice for young people wanting to get into the fashion industry Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
15/11/23·30m 2s

50: SIDEMEN ACCOUNTANT: Inside The Business of The Sidemen (Part 1)

This week on Unboxed, join Sam for the first instalment of a thrilling three-part series exploring the origins of arcade gaming and its profound influence on the creator economy. Dive into the monetization strategies of top content groups like the Sidemen, and gain practical tips for financial success as a creator. Sam sheds light on talent management, offering guidance for assembling a team that supports lasting achievement. This insightful series is brought to you by Starbox Accountants, your ally in navigating the financial landscape. Discover more at ⁠Starbox Accountancy⁠: Don't miss this indispensable guide for the entrepreneurial creator: 0:00 - Trailer 0:33 -Sam Uwins 1:18 - Getting started in the Creator Economy - Marcus Butler 6:55 - AD: Starbox Accountants 7:19 - Who are Starbox's clients: KSI, ChrisMD & many more 10 - The importance of good management 11:58 - How Arcade got the Sidemen as clients 15:30 - The Sidemen's long-term strategy 19:30 - How creators can make their business a reality 22:10 - How creators can get corporate finance for their business 25:15 - How to choose a good manager 30:22 - How protect yourself financially in 2023/24 32:55 - Outro Sign up for my newsletter for a weekly dose of inspiration every Friday — ⁠here Connect with Sam on: LinkedIn Follow me on: IG Twitter LinkedIn TikTok Brought to you by Arcade Media, in collaboration with Listen.
08/11/23·36m 17s

49: Secrets of the Self Made Teenager Callum Carver: Project Kaizen, Importance of Skill Stacking & SMIP

This week on Unboxed we have thet 20-year-old entrepreneur Callum Carver, the founder of Project Kaizen and one of the discoverers of Social Media Influencer Pooling (SMIP). In this episode Callum shares his journey of learning from past failures to generating £100,000 in revenue in just six weeks. Callum's Instagram: @itscallumcarver 0:40 - Who is Callum 3:40 - Freelancing 5:30 - Discovering SMIP 10:10 - Psychology of managing £100,00+ at 19 ‘ 12:43 - Why you need to skill stack to make money 16:40 - Why being young is the biggest advantage 20:40 - No excuse for not learning in 2023 22:10 - What are the best skills to learn? 26:18 - Unboxing 1: Callum on passing his milestones 27:55 - Unboxing 2: Iman Ghazi 28:47 - Unboxing 3: Importance of setting goals 30:09 - Unboxing4: Kaizen 31:00 - Why you need to just start 34:10 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
01/11/23·34m 47s

48: The Crazy Come Up of Fred Talks Fighting - His secret to interviewing KSI, Logan Paul & Andrew Schwarz at 19.

This week on Unboxed, we're excited to host 19-year-old Fred Talks Fighting, the viral sensation who's secured some of this year's biggest boxing and celebrity interviews, including KSI, Logan Paul, Andrew Schwarz, and more. In this episode, we delve into the world of YouTuber boxing and talk about the power have for achieving success. Time Stamps: 0:00 - Trailer 0:48 - Fred Talks Fighting 2:23 - Meeting Logan & KSI 4:20 - KSI Fight Reaction 5:10 - Dillon Dannis Street Fight 6:50 - Gratitude 9:30 - Fred's Mentality 10:52 - Parent's Thoughts 12:10 - Fred's FYP 13:25 - Sacrifice 15:00 - Young People's Biggest Asset 16:37 - Audience = Opportunity 17:33 - Unboxing 1: Slim VS Salt Papi 18:21 - KSI VS Joe Weller 18:48 - Message to 16 Year Old Self 19:29 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
25/10/23·20m 4s

47: Timo Armoo: The blueprint to making millions by 27 - Importance of copying, consistency & how to easily make money online

Welcome to Unboxed! In this episode, we're joined by Timo Armoo, who founded and sold Fantbytes by the age of 27. He's now a creator helping people become better entrepreneurs & business owners. In this episode we discuss why passion isn't vital, Gen Z's entrepreneurial challenges, and the importance of emulating others. Share your thoughts and enjoy the episode! 0:00 - Intro 0:44 - Timo Armoo 2:45 - What does it feel like to sell a company? 4:40 - Importance of getting your first win 7:14 - Challenges that gave Tim grit 10:48 - Why you should copy others 14:00 - The importance of always learning in 2023 16:32 - Why everyone should be making money online 17:48 - How to make money online 20:10 - How to deal with comparison 23:55 - Biggest problem with Gen Z 26:25 - Don't follow your passion 30:05 - F**k your feelings & get good at hard things 31:50 - Why you should never give up 35:54 - The importance of working on the right thing 38:00 - Unboxing 1: Importance of creating an identity 39:32 - Unboxing 2: Why everything you will do will be bad (at first) 40:26 - Unboxing 3: You control your future 42:04 - Unboxing 4: Richard Branson 43:51 - Advice to your 21 year old self 44:36 - Outro — a weekly hit of inspiration of inspiration every Friday — ⁠⁠here⁠⁠ Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
18/10/23·45m 6s

46: Simon Squibb (Helpbnk): Multimillionaire reveals the secret to finding purpose, wealth & happiness

This week on Unboxed Jordan sits with Simon Squibb, the dynamic entrepreneur behind Helpbnk a platform to bring people's dreams to life, empowering them with capital, building a supportive community, and amplifying their ideas through social exposure. In this episode, Simon and Jordan discuss the significance of finding one's purpose, the drawbacks of conventional university education, and the intricacies of credit, mortgage, and higher education systems. Enjoy. 0:00 - Trailer 0:40 - Simon's dream 2:30 - responsility of wealthy people 3:50 - Lack of connection 5:40 - How to become financially free 8:30 - University is a Business 9:17 - Credit ratting systems 11:20 - advice to 18 year olds 12:30 - Why 80% of A students work for D students 14:20 - Traits for success 15:36 - Losing his father at 15 18:30 - Main problem with England 20:30 - Retirement is BS 22:40 - Fighting materialism 24:20 - Importance of flexibilty 27:10 - Marketing Degrees & the problems of university 29:50 - Benefit of leaving home 30:15 - Unboxing 1: Davide 31:40 - Unboxing 2: Entrepreneurship as a way to freedom 32:58 - Unboxing 3: Buying a staircase 33:59 - Unboxing 4: Job satisfaction at an all time low 35:25 - Unboxing 5: Jeremiah (homelessness & addiction) 37:35 - Unboxing 6: AI is a problem 41:50 - How to find purpose 42:45 - Outro You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — ⁠here⁠ Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
11/10/23·43m 38s

45: Why Jay left Zac (and 1 million subscribers)

A conversation with Jay on life since Zac & Jay, his plans for the future, and the ins and outs of how YouTube really work. 0:00 - Trailer 0:42 - The Zac & Jay Show 3:30 - Business attempts after quitting YouTube 7:44 - Finding consultancy 10:03 - How to secure a $10,000 pitch 12:33 - Theories of persuasion 14:03 - Codie Sanchez - Energy efficiency 16:58 - Trusting your subconscious mind 18:49 - Codie Sanchez - Perfect example of how to make money online 21:00 - Why being a content creator is not the business 23:00 - Why Yes Theory's product launch failed 25:28 - Why YouTube as a platform will be the future of TV 27:17 - Power of TikTok 29:07 - How to monetise correctly 31:45 - Unboxing: Is a degree worth it for creators? 33:13 - Unboxing: Jamie's pitch to Codie 34:00 - Unboxing: Faking a model to the top of fashion week 34:50 - Unboxing: Taking America's Longest Bus Ride 35:35 - Advice to those struggling You can sign up to my newsletter — a weekly hit of inspiration of inspiration every Friday — here Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
04/10/23·37m 13s

44: The Mastermind Behind Sidemen's Content Machine

Victor Bengtsson is Head of Content of globally-renowned content creators the Sidemen. He’s also a friend and a colleague.  Here, we dig deep into what it’s like working behind the scenes with Ethan, Harry, JJ, Josh, Simon, Tobi and Vik. You can sign up for my newsletter — a weekly hit of inspiration every Friday — here. Follow… IG Twitter LinkedIn TikTok An Arcade Media production, with Listen.
27/09/23·46m 7s

43: Why bad gut health is slowing down your brain with Dan Murray-Serter

Dan Murray-Serter is one of the most exciting entrepreneurs in the UK today. He’s also an expert in nutrition, diet and the gut-brain link - and how tweaking these parts of life can lead to life-changing results. 0:00 - 0:20 intro 0:20 - 2:58 Dan’s story 2:58 - 4:53 Entrepreneurialism 4:53 - 9:23 Modern entrepreneurship + IP 9:23 - 12:27 Brand value and consistency 12:27 - 23:05 Dan’s health story with Heights 23:05 - 25:58 Diet + Nutrition 25:58 - 28:53 Nutrition as a mindset 28:53 - 34:01 The gut-brain link 34:01 - 38:46 Your second brain 38:46 - 43:52 The healthcare paradigm 43:52 - 46:55 UNBOXING — this too, shall pass 46:55 - 48:55 The House of Lords 48:55 - 54:20 Finding peace 54:20 - 56:28 Dan’s Bar Mitzvah 56:28 - 1:00:24 Open-mindedness 1:00:24 - 1:03:27 Priorities 1:03:27 - 1:07:43 Advice  1:07:43 Key takeaways
20/09/23·1h 4m

42: CALM CEO: How to Stop the Suicide Epidemic & the Power of the Sidemen's Community

Simon Gunning is CEO of the Campaign Against Living Miserably — and a renowned expert on mental health.  We cover everything from suicide as a cultural disaster to the power of community and The Sidemen in getting people to talk. I’ve just launched a weekly newsletter to help round off your week with inspiration. For snippets of insight every Friday, head here: https://www.jordanschwarz.com/one-last-thing 0:00 - 1:20 Intro 1:20 - 4:03 The prevalence of suicide 4:03 - 7:12 The baton of shame 7:12 - 11:00 A public health emergency 11:00 - 13:45 Looking after each other 13:45 - 15:29 Helping through community 15:29 - 21:58 Getting through COVID 21:58 - 23:52 Learnings from lockdown 23:52 - 26:18 Government response 26:18 - 28:25 Changing culture 28:25 - 30:50 Destigmatisation 30:50 - 32:45 Working with The Sidemen 32:45 - Concluding thoughts ALL MY LINKS A Listen production, with Arcade Media.
13/09/23·35m 32s

41: Nikki Lilly: I was called a monster

Nikki Lilly’s story of resilience is one of the most moving I’ve come across. This is a content creator at the top of her game — and with personal reflections to rival someone twice her age.  0:00 - 1:12 Intro  1:12 - 4:18 Nikki’s origin story 4:18 - 9:33  Life with AVM 9:33 - 11:51 Time at school 11:51 - 18:33 Life with a chronic illness 18:33 - 24:05 Family and treatment  24:05 - 28:10 Starting on Youtube  28:10 - 32:26 Prejudice and maturity  32:26 - 37:27 Growing opportunities 37:27 -  42:17 Attending events 42:17 - 49:24 UNBOXING 49:24 - 51:18 Advice for other creators A Listen production, with Arcade Media. ALL MY LINKS: https://linktr.ee/jordanschwarz
06/09/23·52m 32s

40: Josh & Archie: The Big Business of Pranks

Josh and Archie have created some of the most culturally significant YouTube content of the past decade. Always hilarious and often political, the cornerstone of their success flows from one principle: taking big — but calculated — risks. Here’s how they’ve built out an audience that includes politicians, millions of fans, and Stormzy. 0:00 - 1:07 Intro MPB 1:07 - 1:48 1:48 - 5:22 Starting out and joining forces 5:22 - 7:53 Initial success 7:53 - 11:21 Dabbling in TV 11:21 - 14:38 Blowing up on YouTube 14:38 - 17:14 Appetite for risk 17:14 - 20:34 Just Stop Oil 20:34 - 23:22 Their partnership and biggest risks 23:22 - 26:54 Mainstream attention 26:54 - 37:02 UNBOXING  37:02 - 38:55 Inspiration for taking risk 39:00 - 40:23 Thank you! This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! A Listen production, with Arcade Media. ALL MY LINKS: https://linktr.ee/jordanschwarz
30/08/23·40m 23s

39: Callux: From A Council Estate To Building A £20M Brand

Callux is one of his generation’s greatest YouTubers. Growing up on a council estate, he has transformed his life through content — and perfectionism. Here’s how he’s done it, and his incredible plans for the future 🚀 0:00 - 0:48 Coming up 0:48 - 2:15 UNBOXED 2.0 & MPB 2:15 - 7:22 Callux’s beginnings 7:22 - 9:03 Expanding his network and AfterParty 9:03 - 11:55 Launching notwoways and first pitches 11:55 - 14:10 ADHD and business ideation 14:10 - 18:39  Manifesting the nowtoways vision 18:39 - 20:48  The reality of product delivery 20:48 - 27:05 Scaling and creating the business 27:05 - 31:42 The financials of notwoways 31:42 - 33:49 Pitching to friends 33:49 - 35:31 The pressure of investment 35:31 - 45:05 Box reveal and the design 45:05 - 48:44 The struggle of high achieving 48:44 - 50:29 Looking after himself 50:29 - 54:39 ADHD and personality 54:39 - 56:30 The new era of the internet 56:28 - 1:01:09 The problems it poses and the algorithm 1:01:09 - 1:04:02 Spectacle vs personality 1:04:02 - 1:05:41 Coming up with ideas and consistency 1:05:41 - 1:13:18 UNBOXING 2.0  1:13:18 - 1:15:42 Being kind to yourself 1:13:18 - 1:16:29 Key takeaways
23/08/23·1h 16m

38: Anastasia Kingsnorth: How Consistency Changed My Life

Anastasia Kingsnorth started producing toy review videos at just 11 years old. Ten or so years later, she's an international influencer with millions of followers across all platforms and one theme keeps coming up again and again: consistency… 0:00 - Intro 1:51 - How it all started 4:06 - Growing up in content 8:02 - Turning creating into a business 12:05 - The power of consistency 15:56 - Friends, hate and TikTok 25:06 - Strategies for consistency (and conspiracies!) 29:19 - Anastasia’s purpose and TV 35:03 - Anastasia’s UNBOXING 35:41 - Gratitude during COVID 37:22 - Early channels, growing subscribers and VidCon 41:13 - Changing brand perspectives 46:32 - Advice for new creators 48:41 - Proudest moments and Locked In 52:02 - 3 takeaways for consistency 54:18 - Outro This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! A Listen production, with Arcade Media.
16/08/23·55m 52s

37: Social Media Moguls: How We Overcame Trauma To Make Millions

Through GUAP, Ibrahim and Jide cultivated a highly creative community that supported the ambitions of individuals and brands, paying six-figures to tap into. Behind-the-scenes, they created a way out of the ends, broke the mould of young black South-Londoners and persistently overcame what got in their way. In this episode, we go behind the wildly successful media platform to tell the story of two individuals and their influential career. 0:00 - Intro 02:12 - What is GUAP? 05:25 - Learning from failure 10:50 - "I overcame, and I've been overcoming ever since" 19:26 - The mould they broke 22:05 - Benefits of university 24:00 - Advice to younger selves 26:05 - The early years of GUAP 30:00 - Learning to work with brands 36:00 - The GUAP Gala 42:29 - Forbes 30 Under 30 46:59 - What's next? 49:35 - One lesson from their journey so far This episode is sponsored by MPB, the largest global platform to buy, sell and trade used photo and video kit. MPB have offered viewers of UNBOXED 10% off their first order for a limited time only. Visit: bit.ly/3YlBBI9 to level up your content creation game now! You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.
09/08/23·52m 51s

36: Caspar Lee: The Secret Power of Quitting

After racking up nearly 7 million subscribers, touring the world and interviewing the likes of Ed Sheeran and Zac Efron, OG YouTuber Caspar Lee quit.  But when his feed went quiet, his business picked up. In the last four years, Caspar has established himself as a venture capitalist and entrepreneur; founding four game-changing businesses that support creators through talent management, marketing and financial backing. In this episode, Caspar discusses making money, his 'fail quickly' mentality and demonstrates exactly how he built an exceptional reputation and achieved business success. 0:00 - Intro 1:14 - Career on YouTube 7:00 - On quitting YouTube 9:10 - How Caspar's business supports creators 11:35 - Investing ad-revenue 13:40 - Overcoming imposter syndrome 20:00 - Coming up online, now vs then 23:40 - Test quickly then double down 26:05 - Business as poker 28:17 - Best-worst risks 32:49 - What he'd do differently on YouTube 34:05 - The skill that levelled-up his business 35:34 - Passion ≠ success 39:13 - One piece of advice 39:54 - The creator Caspar is loving: All-In Podcast You can find more UNBOXED content on TikTok, Instagram & YouTube.  A Listen production, with Arcade Media.
02/08/23·43m 13s

35: The Full Story of Colin and Samir

Colin and Samir are EXPERTS in the creator industry. Their Youtube channel colinandsamir features unfiltered conversations with the likes of Mr Beast and the mysterious Dream, they host a hit podcast breaking down the latest creator economy news and they founded The Publish Press, a creator focused newsletter. All this to educate and empower other creatives on how to be successful online. In 2011, Colin and Samir began working together, over the next 12 years they would start companies, sell companies, accept deals they shouldn't have, decline ones they thought they might, lose money and give up entirely. In this episode, Colin and Samir share their journey to the million subscriber milestone, and how other creators can get there too. 1:30 Working together 3:15 Self-doubt to subscriber milestones 5:40 Finding their niche 7:56 The Colin and Samir origin story 11:54 3 secrets to creator success 15:21 'Proper' job rejections 19:32 Getting financing to be creators 22:25 Focus, ambition and sacrifice 26:30 Behaviours of the best creators (and how to adopt them) 33:17 The monetisation menu 35:31 Management relationships and pitch decks 39:43 What is a creator 44:45 Most surprising stories 48:05 Stress 49:14 Navigating bad partnerships 51:41 The seven-figure deal they said 'no' to 56:55 Behind-the-scenes 59:30 Next chapter 1:05:10 Creators Colin and Samir are loving 1:08:46 One piece of advice Yes Theory Amelia Dimoldenberg (Dims Inc) Ryan Trahan
27/07/23·1h 10m

34: Taz Alam: From 'I Hate Myself' To Finding Unbreakable Confidence

In 2015, at a time of perfected jump-cuts, parodies and polished beauty content on YouTube, Taz Alam dropped 'I Hate Myself' - a three-minute-long spoken poetry video that would reveal her insecurities, views on the digital space and an unprecedented level of authenticity. It resonated with over a million viewers. Now Taz, known online as ClickForTaz, has a following 1.5 million strong, who are dedicated to her funny, uplifting and highly creative content. In this episode, Taz Alam reflects on the career and audience she's built in the last 11 years online, and what she's learned about herself in that time. 1:18 - 3:07 Discovery of 2012 YouTube 3:07 - 8:18 On 'I Hate Myself' 8:18 - 13:58 Navigating her 20s with an audience 13:15 - 16:00 Her career highlight 16:00 - 17:37 Her methods for reframing negative thoughts 17:37 - 19:23 'If you can't figure out the why, you're going to really struggle in this job' 19:23 - 21:44 Ways to build self-confidence 21:44 - 23:01 The return to authenticity in the creator space 23:01 - 23:47 Taz's plans for her channels 23:47 - A creator that Taz loves Taz's favourite creator right now: Max Fosh You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media. This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount. 
19/07/23·24m 55s

33: Dodford: Meet The Steven Spielberg Of YouTube Docs

Danny McMahon is the filmmaker behind The Adam Sandler Paradox and The Many Faces of Donald Glover - highly creative, heavily researched documentary films created to live on YouTube. Known online as Dodford, Danny's work, and his success symbolises a shift in what it means to be a filmmaker in the creator economy. In his own words, his work guides the generation of bedroom filmmakers. In this episode, Danny reveals his inspirations, creative process and how he builds skill and reputation as a filmmaker online. Plus, he talks that Sidemen video and what it's like working with that team now. Essential advice for all bedroom filmmakers. 1:48 - 3:44 The intimacy and intuition of storytelling 3:44 - 10:54 Danny's creative process 10:54 - 12:15 Navigating heavy topics 13:30 - 17:05 That Sidemen video 17:06 - 18:33 Quality vs quantity 18:34 - 20:20 Working with the Sidemen 20:20 - 23:27 How and when to hire a creative team 24:38 - 26:29 Inspirations 26:29 - 27:21 Advice to upcoming filmmakers 27:22 - 32:43 Predictions for creators and filmmaking 32:43 - Creators Danny is loving at the moment Dodford's favourite creators: Beta Squad Sticks  You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.
12/07/23·33m 10s

32: YourBoyMoyo: The Pressure of Being The Funny Guy

Moyo J Ajibade, known online as @YourBoyMoyo, is TikTok's favourite funny guy. 3 years ago, Moyo dropped a video on TikTok where he hilariously recounted why he wouldn't be caught dead swimming in the open ocean. That 50 second clip reached millions, shot up his follower count and launched his online career. In this episode, Moyo sits down with Jordan to reveal the path to becoming the creator he is today. Expect candid insights about Moyo's intentional approach to managing money, burnout and inspiration. 0:31 - 4:51 The pivotal moment on TikTok 5:00 - 9:12 Being intentional with business opportunities 9:14 - 12:20 When you need management 12:20 - 14:47 Managing finances 14:47 - 17:52 Creativity, pressure and inspiration 17:53 - 20:14 US vs UK TikTok scene, who is the realest? 20:20 - 23:49 The fear of enjoying success 23:49 - 27:38 The role childhood plays in motivation 27:40 - 30:37 Staying at a famous DJ's place in Ibiza 30:38 - 33:20 The biggest challenge 33:20 - 37:30 Memorable fans 35:31 - 38:47 Advice for creators 38:49 A creator Moyo is loving at the moment Moyo's favourite creator: Zac Alsop You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.
05/07/23·40m 57s

31: Summer Fox: The Canadian Boyfriend, Getting Fired, Moving Abroad, Wealth Mindset, TikTok Fame

Summer Fox built an audience on TikTok of 500k+ strong with her hilarious storytimes, relatable relationship content, and spontaneous lifestyle. While getting fired would be a life crisis for most people, for Summer, it was an opportunity to seize. In this episode, she recounts leaving her job, meeting her boyfriend, and documenting their travels around the world on TikTok. We get an inside look at their relationship, discover where her career stands now, and learn about her plans for the future. Could a potential Summer Fox podcast be in the works? 0:20 - 1:20: Balance and burn out 1:21 - 5:34: Getting fired, meeting her boyfriend and going viral 8:05 - 11:27: Making decisions, for the plot 12:09 - 15:14: Defining the relationship and the content strategy 18:12 - 20:29: Motivation and thrill-seeking 20:30 - 22:09: Maintaining a wealth mindset 24:20 - 27:48: Inspiration and defining authenticity 28:03 - 29:03: Do the best influencers treat their day like a 9-5 job? 29:08 - 40:56: Long-form vs. short-form strategy 41:00 - 42:44: Summer’s five year plan 42:45 - Creators Summer is loving at the moment Summer's favourite creators: Madeline Argy, Steven Bartlett, Jay Shetty, Victoria Paris, Sophia and Cinzia You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.
28/06/23·45m 20s

30: Meet The Man Giving Millions to YouTubers

Viewture CEO, David Page, joins Jordan on this episode of UNBOXED. David is passionate about connecting creators with financial opportunities backed by data. Here, he talks about the opportunities he can spot for creators at the moment, how they connect the traditional finance world to the creator world, and what creators can learn from the previous deals Viewture have made. 1:08 – 3:45 What is Viewture, and how it started 3:45 – 5:31 Common problems and opportunities for creators 5:31 – 7:18 Connecting the traditional finance world to creators 7:18 – 11:11 The multimillion Sidemen deal 11:11 – 15:15 Advice to creators looking to seek a deal like this 15:15 – 18:45 The opportunities for new creators 18:45 – David’s favourite creators right now David's favourite creators: WillNE, Ryan Trahan, Russ Cook (Hardest Geezer) This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.
21/06/23·21m 31s

29: Maddie Grace Jepson: Wildest Hate Story, Influencer Trips, Knowing Yourself, Acting & Comedy

Maddie Grace Jepson creates comedic content based on everyday relatable moments. She began her journey as many TikTok creators did, during one of the pandemic’s lockdowns. Maddie’s superpower is her theatrical training, during which she developed her abilities to perform and create improv comedy scenes. In this episode, Maddie shares her thoughts on her success and the realities of being a creator when you are a sensitive individual. She provides insight into the building blocks that have shaped her, and her humour, into who she is today. 1:24 - 5:00: Maddie's introduction and early beginnings 5:57 - 12:52: Acting and the transition from TikTok 12:52 - 18:22: Maddie's creative process 18:22 - 20:00: Earning money from content creation 20:00 - 24:10: Family life and musical influence 24:10 - 26:00: Maddie's pivotal moment 26:00 - 34:00: Dealing with negativity and sensitivity 34:00 - 43:42 Maddie's future plans and excitement in her career 43:42: A creator Maddie is loving at the moment Maddie's favourite creators right now: Soph Galustian, Tyler Lewis, Ayame & Kyron Hamilton. This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram and YouTube.  A Listen production, with Arcade Media.
14/06/23·45m 46s

28: Leo Mandella: Earning Mad Money, Staying Humble, Parents, Building Hype & The Future

Leo Mandella aka Gully Guy Leo started his career as a fashion creator at just 13 years old, turning up to Supreme drops every Thursday to take photos in the latest hyped clothing. In this episode, Leo reflects on what rapid success felt like at such a young age and working with some of the biggest fashion brands around the world. He also shares his views on how social platforms operate today, and where he would begin if he were to start all over again. 00:44 - 04:49 Where Leo's journey began 04:49 - 10:09 Dealing with hate and securing that first booking 10:09 - 21:40 Career-defining moments for Leo 21:40 - 23:28 How to take on constructive criticism 23:28 - 25:59 How the platforms and industries have changed 25:59 - 32:31 Who Leo looks at for inspiration 32:21 - 34:02 What matters to Leo today 34:02 - 39:09 Where Leo sees opportunity in the social landscape 39:09 - Creators Leo loves at the moment Leo's favourite creators: Bailey J Mills, Duke + Dexter, Aimé Leon Dore & Clint Ogbenna. This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on TikTok, Instagram & YouTube. A Listen production, with Arcade Media.
07/06/23·40m 32s

27: Saffron Barker: Dealing With Hate, Building My Dream Home, Family, Podcasting & Gymshark

Saffron Barker started uploading to YouTube at 15-years-old and it didn’t take long for her to capture the attention of viewers. Ever since, she has consistently uploaded weekly vlogs that provide an intimate glimpse into her family's life. In this episode, Saffron opens up about a time when it all became too much and the impact it had on her loved ones. She explains how she adapted to find a healthier balance, and created a way of working that has allowed her to stay consistent and reach the level of success she has. 00:00 - 02:12 What inspires Saffron 02:12 - 07:14 Saffron's dreams of being a pop-star 07:15 - 11:10 First YouTube video 11:10 - 13:55 When YouTube became a career option 13:55 - 19:15 The impact it's had on her and her family 19:15 - 21:10 Managing money 21:10 - 23:30 Building her dream home 23:30 - 29:17 How a career as a creator has changed 29:17 - 35:33 Dealing with negativity and cancel culture 35:33 - 39:28 Working with GymShark 39:28 - 43:53 Working with Spotify on a podcast 43:53 - 46:00 Saffron's goals going forward 46:00 - 47:30 Saffron's advice to her 15-year-old self 47:30 - The creators Saffron loves Saffron's favourite creators: Wendy Barker Jed Barker Casey Barker This episode is sponsored by Viewture. Providing up-front funding for content creators. You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.
31/05/23·50m 49s

26: Kesang & Sam: Trippin, Travel & Culture, Building Communities, Reddit, Web3 & Mentorship

Co-founded by friends Kesang Ball & Sam Blenkinsopp, Trippin is an independent community of diverse voices connecting people and cultures from all over the world. The platform, which started out as a Facebook group, offers travel guides, tools, local tips and travel tricks, and provides a deeper cultural understanding of unique destinations. In this episode, Kesang & Sam offer valuable insights on collaborating with local content creators, cultivating and shaping communities, identifying present-day opportunities in the space, as well as some tips on how to get there. 00:00 - 05:43 What is Trippin and the role it plays in the travel industry 05:43 - 08:40 How to build community whilst scaling 08:40 - 09:40 Discovering communities to build in today's landscape 09:40 - 11:25 How Reddit is benefiting the music industry 11:25 - 15:08 Trippin's brand consultancy arm, 'All Corners' 15:08 - 17:00 How brands can be more inclusive 17:00 - 20:35 Why having a mentor is important 20:35 - 22:15 How to find a mentor 22:15 - 22:54 What's exciting them in the space right now 22:54 - 25:05 Creators they are loving at the moment 25:05 - The vision for Trippin   Their favourite creators right now: Mikaela Loach, Rock Man Ethan & Taste Cadets
22/05/23·27m 18s

25: Lucy Mountain: Nobs, TikTok Loneliness, Being A Founder, Anti-Diet Culture & Money

Lucy Mountain, a fitness and health creator, transitioned from food recommendations to anti-diet culture content. She now identifies as a "recovered diet culture victim" and recently launched Nobs, a beginner-friendly fitness app. As the Founder, Lucy is redefining her role and shaping the company to align with her personal aspirations. Lucy offers insights in longevity in a crowded market, and how she believes building out your own brands should be a priority for all creators.  00:00 - 03:03 How Lucy got into this career and how it's evolved  03:03 - 05:40 How diet culture impacted a generation 05:40 - 07:30 Highs and lows of being a creator 07:30 - 10:24 Managing money and what to know 10:24 - 11:58 How Lucy plans on scaling Nobs 11:58 - 18:36 Longevity in the creator space and building out your own path 18:36 - 23:45 Vulnerability and the expectations on creators 23:45 - 29:00 Creating for TikTok  29:00 - 30:40 Moving away from brand deals as a creator 30:40 - 33:22 What makes Lucy happy 33:22 - 34:45 One piece of advice for a creator starting today 34:45 - Lucy's favourite creator
17/05/23·36m 58s

24: Woody & Kleiny: Hitting 10 BILLION, BGT, Going Viral, LUC, Hooks, Retention and Reinvention

Woody & Kleiny are creators who you'd class as OG’s in the YouTube space. They have been creating content for over 10 years and during this decade, they've refined and developed tried and tested strategies that have optimised their content — allowing them to reach over 10.3 billion views in 2022 alone. Jordan unpicks the inner workings of their productions and the blueprints of their high performing videos as they share why they think their content has done so well. Before anything else though, Woody & Kleiny base their solid ground on a longstanding friendship and in addition to discussing how they've made it work through the years, they delve into how they have adapted to the ever-changing landscape of various social media platforms. They also reveal how they have diversified their income streams and built multiple businesses as creators. This episode is an exciting behind-the-scenes of two of the biggest names in the UK creator economy. 00:00 - 02:10 The feeling of hitting 10.3 billion views 02:10 - 05:35 Advice for building and shaping your skills as a creator 05:35 - 08:08 The importance of short-form content 08:08 - 13:32 Viral hacks they use for their content 13:32 - 18:02 Maintaining a friendship whilst running a business 18:02 - 21:27 Times when content has gone too far 21:27 - 24:29 The value of the WAK Pad 24:29 - 26:48 The future of their channels 26:48 - 27:58 One piece of advice for creators starting today 27:58 A creator they're loving at the moment Woody & Kleiny's favourite creators right now: Woody: @thep00lguy Kleiny: @nelkfilmz
10/05/23·31m 5s

23: Calfreezy: KSI’s Hamster, The Fellas Studios, Finding Purpose, Saving Grace, Faith and Ethan, Legacy

With over 4 million subscribers, Calfreezy has made a name for himself with entertaining and outrageous content, but in this candid conversation, he reveals why he doesn't view his channel as a success and what his ambitions are for the future. As a co-founder of The Fellas Studio, which has produced hit shows such as Saving Grace, The Club, The Fellas, Not My Bagg, and more, Calfreezy offers an inside look at the strategy behind the success of their podcasts. From understanding their audience to creating relatable content, he shares the fundamentals that make their shows resonate with listeners. Don't miss this insightful and entertaining conversation with one of the biggest names in YouTube culture. 00:00 - 02:20 Motivation for creating content 02:20 - 04:52 Journey on YouTube 04:52 - 06:39 Thoughts on changes in YouTube over the years 06:39 - 11:22 Favourite video creation - KSI hamster funeral 11:22 - 22:40 Success in the podcast world with The Fellas and The Fellas Studios 22:40 - 23:35 Creators Calfreezy wants to collaborate with on a podcast 23:35 - 25:22 The future of the creator economy 25:22 - 26:14 Favourite content creator 26:14 Advice for new content creators Calfreezy's favourite creator right now: AJ Shabeel You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.
03/05/23·28m 21s

22: London Lazerson: Changing Lives, Fact or Cap, Fortnite, Tesla, Hooks & Pivoting Strategy

Joining from Salt Lake City is London Lazerson – a creator whose not afraid of setting himself up for an epic challenge. London's content has ranged from extreme sports to comedy and after 10 years in the game, he now has over 9.5m followers on TikTok and created commercials for huge brands such as Tesla.  In this episode, we discover the moment that made London's career, the three pillars he sticks to when creating content and why he uses his platform to fulfil people's dreams. 00.00 - 01:31 - Early days as a creator 01:32 - 02:56 - Trying out new ideas and formats 02:57 - 03:32 - Viral tipping point and his first comedy video 03:33 - 04:17 - Working as a creative director at an ad agency 04:18 - 06:18 - First setback 06:19 - 12:56 - Launching a TikTok channel and learning how to define a great hook 12:57 -  15:54 - His three pillars system 15:55 - 18:25 - Most challenging piece: shooting the highest ever Fortnite win 18:25 - 19:41 - Proudest piece: making DJ dreams come true  19:42 - 20:12 - Thoughts on the future of the creator economy 20:13 - 22:06 - Game plan for YouTube 22:07 - 22:50 - Creator shout out London's favourite creator at the moment: Airrack: https://youtube.com/@airrack 
26/04/23·23m 35s

21: Joe Sugg: Life Beyond YouTube, Zoella, Brit Crew, Strictly, Meeting Dianne, Managing Creators, My Parents

Joe Sugg found fame after his sister, Zoe Sugg, known as Zoella, convinced him to start uploading videos to YouTube. He quickly built a community by posting content such as Q&A's, pranks and challenges and became a core member of the massive 'Brit Crew' moment in 2014. In this episode, Joe reflects on why collaborating with YouTubers was so important to his success and urges emerging creators today to do the same. He also delves into how Strictly changed his life, what his parents really make of his career and his experiences when entering the world of business. 00:00 - 01:50 Being a YouTube OG and what he's learnt from his time creating 01:50 - 03:26 Mental health and managing it 03:26 - 07:36 Advice to creators 07:36 - 11:26 What it was like to hit 1m subs and the craziest YouTube times 11:26 - 13:15 How the fame affected him as a person 13:15 - 14:54 What they look for when signing talent 14:54 - 16:51 What have been the challenges and lessons whilst setting up his businesses 16:51 - 19:28 Setting up Final Straw Production and the vision 19:28 - 21:05 What his family makes of his career 21:05 -22:20 What is one piece of advice for a creator 22:20 - A creator Joe is loving at the moment Joe's favourite creator at the moment: FISH13: https://www.youtube.com/c/FISH13
19/04/23·24m 16s

20: Jimmy McLoughlin: Creator Economy, Gym Shark, Future Jobs, Westminster & Entrepreneurship

Jimmy is a former special advisor to the Prime Minister, and worked at No. 10 advising the government on business, entrepreneurship and what the future of our economy could look like. In this episode we delve into Jimmy's journey into the creator industry, transitioning from politics to podcasting. He provides insights into the political landscape of the creator industry, what his role in goverment was like and how he attempted to connect Westminster to the creator economy. 00:00 - 03:14 What his role in goverment was 03:15 - 05:09 How he connected with the businesses within the creator economy 05:09 - 09:02 The governments perspective on the creator economy 09:02 - 10:28 What can creators learn from traditional business? 10:28 - 13:10 How Jimmy started his own podcast 13:10 - 15:12 Jimmy's experience going into school - the interest in the creator economy 15:12 - 17:50 The future of the creator economy 17:50 - A creator that Jimmy loves Jimmy's favourite creators right now: Cole Anderson: https://www.tiktok.com/@coleandersonj?lang=en Mr Bruff: https://www.youtube.com/channel/UCM2vdqz-7e4HAuzhpFuRY8w
12/04/23·19m 46s

19: Caleb Simpson: MTV Cribs, Rent in NYC, TikTok, Money & Hollywood

In this special episode of Unboxed, we’re joined by stateside guest, Caleb Simpson from the ‘How Much Rent Do You Pay’ TikTok series. Dialling in from his apartment in New York, Caleb talks about his ‘MTV Cribs meets Humans of New York’ style of content. Earning around 40K a month, Caleb discusses his team, his strategy for promotion, how he perfects his edits and why he believes his content resonates to his 10M following. This episode makes for an exciting BTS insight to one of the US’s biggest TikTok and YouTube creators over the last couple of years. 00:50 - 2:30 How Caleb got into creating videos 2:30 - 4:51 How he developed his apartment tour format 4:51 - 6:25 Caleb's favourite tours 6:25 - 10:35 His process of making a video 10:35 - 13:44 How valuable a format is for a creator 13:44 - 15:45 The value of a team 15:45 - 19:20 Money talks - how Caleb makes money 19:20 - 20:50 Caleb's vision for his channel 20:50 - 21:45 Piece of advice to creators 21:45 A creator that Caleb loves Caleb's favourite creator right now Garret Castro: https://www.tiktok.com/@gmcasto?lang=en This episode was recorded remotely using Riverside. To see how you can achieve 4k video via an easy and seamless to use online studio, head to Riverside.fm, and use UNBOXED at checkout for a 20% discount.  Head to https://riverside.fm/?utm_campaign=campaign_3&utm_content=2022&utm_medium=affiliate&utm_source=rewardful&via=UNBOXED to redeem.
29/03/23·24m 0s

18: Henrie: Spotify, Self-Confidence, Idris Elba, KISS and Coi Leray

Henrie is a creator who wears many hats: a presenter for some of the biggest brands including Spotify and KISS, a founder of production company HTK Productions, and a creator that uploads content raging from laugh out loud funny to serious and emotive. Her online portfolio tells a story of exploration and experimentation, and in this episode of UNBOXED, Jordan examines the journey and skills Henrie had to develop to become a credible presenter and a consistent creator. 0:30 - 2:39 - The moment Henrie wanted to be a presenter and entering the industry 2:40 - 3:26 - What good looks like to Henrie and how long she's been doing this career 3:26 - 5:00 - How the industry has changed over the last 4 years 5:00 - 6:35 - The skills Henrie needs to become a professional presenter 6:35 - 9:45 - The launch of her series 'Is Your Area Changing?' and HTK Productions 9:45 - 11:25 - Working with Spotify on Who We Be Talks_ 11:25 - 13:17 - Special interviews that have stood out to Henrie 13:17 -14:23 - How she juggles everything and keeps pushing 14:23 - 14:53 - What she'd love to do next 14:53 - 16:50 - The story behind her Untold Stories series 16:50 - 17:58 - What is her advice to a young creative starting today 17:58- 19:09 - Her view on short-form content 19:09 - Henrie's favourite creator Henrie's favourite creator right now Face In The News: https://www.instagram.com/faceinthenews/?hl=en
22/03/23·20m 45s

17: Jude Taylor and Saam Zonoozi: From Meme Page to Luxury Brand Picante in 2 years

This week, founders of luxury clothing brand Picante, Jude and Saam, join Jordan to talk about the evolution of their clothing brand. Having a social-native approach to fashion, the pair discuss their origin story: from meme page, to merch to luxury product - they have a hugely successful product launched and promoted by creators. From coworkers at Burberry to now co-founders of two years, some of their social campaigns include the viral 'Class of 2022' which saw them collaborate with influencers Flossie Clegg, Lewys Ball, Issac Carew and many more. Jordan delves into their strategy and inspiration behind the campaigns, and the value and credibility creators have brought to their brand. 00:00 - 03:00 - How Picante began 03:00 - 04:00 - Their marketing campaigns 04:10 - 06:20 - How they work with creators 06:20 - 09:09 - Misunderstandings between the costs and the audience 09:09 - 13:25 - What they learnt from working at Burberry & what their roles were there 13:25 - 16:35 - Campagins they've launched with creators 16:35 - 18:55 - Launching a Picante cocktail 18:55 - Creators they love at the moment Jude and Saam's favourite creators right now Jude's - Mateo The Pasta Man: https://www.youtube.com/channel/UCHuETi6--uh8-g-_7fdEJhw Saam's - Gstaad Guy: https://www.youtube.com/@GstaadGuy/videos
15/03/23·21m 40s

16: Max Baledge and George Clarke: From L'Oreal Intern to Investigating Tiktokers Like Paul Breach

This week’s guests are podcast hosts and TikTok creators: Max Baledge and George Clarke. In the episode, the pair talk about why their venture into long form content was vital for their careers and why having different types of content has been so pivotal to their success together. Max discusses his journey from working at L’Oréal as an intern to being on an influencer campaign with the brand a few years later, whilst George states how he transitioned from sports science at university to millions of likes across his content on TikTok. A pair never far from the TikTok rumour mill, they discuss how drama follows them around, why it’s important to the creator ecosystem and exactly how they ended up in the middle of the conversation regarding Paul Breach. 00:00 - 02:25 What is the content about 02:25 - 05:24 dealing with negativity online 05:24 - 08:18 Max's burner facebook account 08:18 - 11:20 The Useless Hotline Podcast - how it came about 11:20 - 11:50 Why longform is important for them as creators 11:50 - 14:30 How they started as creators 14:30 - 15:55 How Max's work found out about his content 15:55 - 16:55 Brand deal with L'Oreal 16:55 - 17:25 Their different comedy styles 17:25 - 19:11 The Paul Breach conversation 19:11 - 22:03 TikTok Live lore and how people earn money from it 22:03 - 23:40 Career highlights 23:40 - 24:35 Career advice to creators 24:35 - Creators they are loving Max and George's favourite creators right now Max's is Sally Sue: https://www.tiktok.com/@suesallysue?lang=en George's is Tommy Solemn: https://www.tiktok.com/@tommysolemn?lang=en
08/03/23·27m 16s

15: Ben and Lewis (Komi Founders): How our Creator Startup Onboarded Lizzo, Addison Rae and Elton John

In this special episode of Unboxed Jordan sits down with the two of Komi's founders: Lewis and Ben to hear about their evolution story with the platform. Komi’s offering is simple: the link-in-bio 2.0 which acts as a one-stop-shop for followers to engage with all aspects of their creators output. After building the platform and onboarding over 2B viewers to Komi, Jordan asks Lewis and Ben about their journey as founders, and what they’ve in turn learnt about the creator economy. Hear about the surprising data they’ve observed whilst working with huge celebrity profiles (like Lizzo and Addison Rae) to their take on the future of monetisation as a creator. This episode is a real insight behind a brand that is empowering and helping to growth hack the creator economy. This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
06/03/23·14m 52s

14: Toni Tone: From Advising My Family To Helping 300k Online

Toni Tone is one of the internet’s big sisters, best friends and for some, the best reality check around! Across her online career, she’s provided relationship commentary to her loyal following on Twitter and Instagram, and in this week’s episode of Unboxed, Jordan delves into where this foundation of helping empower people came from. We learn about her early life and relationships, her emergence from online commentator to bestselling author, but importantly - her take on the black female creator landscape, and what needs to change. From her experience of a problematic black history month booking, Toni explains why she feels black female creators need to stop feeling ‘grateful’ for work - and move towards knowing their worth and value to the creator landscape. Unafraid to say it how it is, Toni’s episode is empowering, honest and full of actionable advice to many audiences listening to this episode. 00:00 - 01:26 - Toni's role as an advice giver 01:26 - 04:00 - How Toni's found being vulnerable online 04:00 - 06:00 - Her view on cancel culture 06:00 - 07:20 - The importance of valuing what you do  07:20 - 11:33 - Her process of writing a book and the credibility it's brought her as a creator 11:33 - 14:23 - How Toni has previously costing up her content (before and after management) 14:23 - 19:00 - Her best and worst experience working with brands 19:00 - 21:00 - Toni's advice to creators 21:00 - 23:00 - An exclusive of what Toni's third book is about 23:00 - 25:21 - Why Toni feels it's important to include men's POV in the sex and relationships conversation 25:21 - 29:22 - Common themes and questions in Toni's DM's 29:22 - 30:30 - Toni's advice to new creators 30:30 - Toni's favourite creators Toni's favourite creator right now! Tomi's music: https://www.tiktok.com/@tomimusic?_t=8aEVWQXT6AP&_r=1 This episode is sponsored by Komi. For more information head to: https://bit.ly/3J5jgsW
01/03/23·34m 42s

13: Max and Harvey, from teen social media stars to international music artists

Twins and TikTok content creators: Max and Harvey join Jordan on this episode of UNBOXED. Finding fame in their early teens on social media, has meant the twins have a unique perspective in how the landscape has changed over the years, and how it's impacted them as child stars. As actors in the West End, musicians via musical.ly and now content creators on TikTok we hear how the last five years have shaped them as people and artists, and how working together has made them even stronger. Hear about behind the scenes moments from their time on X Factor including how they challenged Simon Cowell as well as fan feedback, and how they plan and construct their content. 00:00 - 02:10 - How their career started 02:10 - 04:34 - Music, podcasting and becoming creator 04:35 - 07:00 - How their twin dynamic helps their collaboration 07:00 - 10.10 - X factor and challenging Simon Cowell 10.10 - 11.43 - Predictions of the TV landscape and how creators affect this 11.43 - 13:50 - Their frustrations with TV production and how they’d like it to change 13:50 - 15:50- Their advice to producers and traditional media 15:50 - 18:00 - How they have honed their style as creators and actors 18:05 - 18:58 - Their fanbase feedback 19:00 - 22:16 - The future for Max and Harvey 22:16 - END - Creators they are loving right now Max and Harvey's favourite creators right now! Danny Duncan: https://www.youtube.com/@danny JVKE: https://www.youtube.com/watch?v=xnKJjo3K-ec This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
22/02/23·27m 54s

12: Niall Gray on finding your niche and creating comedic content online

Capital Radio presenter, personality and content creator Niall Gray, knows a thing or two about going viral. Speaking with Jordan on this week’s episode of Unboxed, Niall discusses his content career to date and where he finds inspiration for his videos. From his 'Greatest Car Show Ever' series, 'Thoughts At The Pub' or 'Every School DJ' videos, Niall has found his niche in translating relatable cringeworthy moments into hilarious sketch scenes. Hear him discuss working with friends, how he landed his job at Capital from his content online, and where he sees the creator economy going in the next few years. 00:00 - 00:35 - What Niall creates 00:35 - 2:00 - His creative process 2:00 - 5:00 - How Niall got into radio from his content online 5:00 - 8:26 - Breaking down his series 'thoughts at the pub' 8:26 - 10:26 - How to keep up with new formats 10:26 - 12:25 - How his work is being recognised and working with brands 12:25 - 13:10 - Niall's message to creators about working with brands 13:20 -16:59 - Niall's comedy references and inspirations 16:59 - 17:45 - Finding your niche 17:45 - 19:00 - Becoming a creator: Is it too late? 19:00 - Niall's favourite creators and his handles Niall's must see creator: https://www.youtube.com/@coleandersonj You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
15/02/23·21m 26s

11: Sunil Singhvi on working at Instagram, the challenges they face and how to make passive income as creators

For the past 15 years, Sunil has built an incredible career holding senior titles at tech giants such as Twitter, Instagram and also COO at James Grant, now known as YMU. Sunil has worked closely with creators during his roles, and has always understood the intricate details of the major apps demands and needs.    Sunil joins Jordan to discuss the struggles Instagram is facing and why TikTok is making every platform work for their space in the market. He offers his advice as to where he believe creators should starting out and what opportunities NFT’s could bring creators long-term. 00:00 - 01:00 - Who Sunil is and his background working at Instagram 01:00 - 05:20 - Instagrams platform issues and why TikTok has bought it challenges 05:20 - 06:40 - the interest around BeReal and what Instagram can learn 06:40 - 08:00 - Working with creators 08:00 - 12:00 - The difference between creators and those with a lot of followers 12:00 - 18:00 - Opportunities for creators and thinking about passing income 18:00 - 19:20 - How video has evolved on Instagram 19:20 - 21.24 - How TikTok is coming for YouTube and how YouTube are responding 21.34 - 23.30 - Where he would advise creators start out in today's market 23.30 - 25:00 - TikTok’s superpower 25:00 - 26:00 - Sunil’s experience working at Rariable and NFT opportunities 26.17 - Creators Sunil is loving right now Sunil’s must see creator: Fearne Cotton: https://www.youtube.com/channel/UCw0wGD--N6e1y5BO15NXAVg You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.   This episode is sponsored by Komi. For more information head to  https://bit.ly/3J5jgsW
08/02/23·33m 26s

10: Poet on what it means to be a creator, the value of bringing friends up with you and his experience with cancel culture

Poet is a creator who has pioneered many paths in his career, from football content to music videos and hosting podcasts, he’s always pushed the boundaries and set trends. He sits down with Jordan to open up about the highs and lows of his journey and how his personal values have taken him to the place he's at today. Poet shares his tips for developing new ideas, how to stay consistent and the importance of having your own world outside of the creator space.  Topics discussed in this episode 00:00 - 2:10 - What does it mean to be a creator? 02:10 - 04:44 - Where Poet gets his ideas from 04:44 - 07:20 - Where it all began for Poet 07:20  - 09:20 - The value of bringing everyone up with you  09:20 - 11.33 - The struggle with creators feeling like a commodity and brands  11.35 -18:00 - The story of COPA90 and the impact of the format  18:00 - 22:22 - Poet’s experience with being 100% himself and cancel culture  22:22 - 23:15 - What’s next for Poet and a piece of advice for a new creator  23:15 - Creators that Poet loves Poet’s must see creators: https://www.youtube.com/@billythegoatTV/featured https://www.instagram.com/pk_humble/?hl=en https://www.youtube.com/c/SpecsGonzalez?app=desktop https://www.youtube.com/channel/UC1F_20FzlcnC38qMY4JjjDg https://www.youtube.com/@Elainebabey You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
01/02/23·27m 17s

9: Patricia Bright on longevity, financial literacy and her business The Break Social

YouTube legend Patricia Bright has built an impressive career over the last eleven years and why creating new eras for yourself is vital for long-term success. She joins Jordan on UNBOXED to reveal how she’s continually developed her career and kept it interesting for herself and her audience.   Patricia shares the lessons she’s had to face when looking for good management, and what creators need to look out for when finding a good fit. Topics discussed in this episode: 01:30 - 05:00 - How Patricia got into the industry  05:00 -  07:00 - Creating boundaries around content and personal life  07:00 - 09:30 - Why Patricia started creating content about finance and her own learnings 09:30  - 10.45 - The turning point when she moved into full-time content creation 10:50 - 14:00 - Her experience with bad management and what to look out for 14:00 - 16:30 - Advice to creators looking for management  16:30 - 17:30 - Having those money conversations as a creator  17:58 -  20:00 - The need for regulation in the industry  20:00 - 23:00 - Insights into ‘The Break Social’ and the business behind it 23:00 -25:10 - Dealing with a poverty mindset  25:15 - 26:10 - The future of the creator economy  26:10 - 27:00 - Her piece of advice for creators today 27:00 - End - A creator she loves at the moment (HighLowLuxee) Highlowluxxee social: https://www.youtube.com/c/highlowluxxe You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
25/01/23·28m 39s

8: Mariam Musa on her Pressed Podcast success, MIMA cosmetics and what it takes to be a creator

YouTuber and fashion creator Mariam Musa joins Jordan on UNBOXED to speak on her truths as a creator.  Mariam speaks on the value of collaboration, how important it is for up-and-coming creators, and how she’s benefited from it in her career. Mariam is in the fashion world, which can be one of the most competitive and difficult spaces within the industry. She opens up and shares her own personal experiences around unfairness that she’s witnessed firsthand.  Topics discussed in this episode 01:33 - 06:33 Mariam’s inspiration and building her audience 06:53 - 07.58  Mariam’s fashion videos and their success  07.03 - 10.18 The value of creator collab’s  10.23 - 16:55 unfairness and inequality in the industry, and how to look after yourself  16:55 - 18.09 Dealing with the pressure of the industry  18:19 - 21:47 why being vulnerable and open is a superpower  21:48 - 23:38 Pressed Podcast and the opportunities it’s bought  23:40 - 25:39 Working with a production team and the lessons it’s given  25:40 - 29:28 How to find the right side of the line with ‘unfiltered content’ and tips for podcasting 28:28 - 32:20 Mariam’s brand MIMA and launching her first pop up 32:20 - 33:30 Her hopes for the future 33:35 - 34:22 Mariam’s piece of advice for new creators  34:22 Creators she's loving at the moment Mariam’s must-see creator: Amelia Dimoldenberg: https://www.youtube.com/@AmeliaDimoldenberg/featured Chunkz: https://www.youtube.com/@ChunkzEast Yung Filly: https://www.youtube.com/@YungFilly Harry Pinero: https://www.youtube.com/@HarryPineroTV Nella Rose: https://www.youtube.com/@nellarose4758 You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
18/01/23·35m 35s

7: Brandon Baum on success with YouTube Shorts and collabing with Pixar and Woody and Kleiny

This week on UNBOXED, YouTuber and Filmmaker Brandon Baum, who creates magic videos by using special effects and clever editing, joins Jordan to talk about why shorts content is so powerful.  Brandon has built a significant following through short form content and is here to share his insight into how he did so, and what he plans to do with his platform next. From his work with Woody and Kleiny to his recent collab with Pixar, Brandon shares insights into how these experiences shaped him into the creator he is today.  Topics discussed in this episode 0:00 - 4:00: Brandon’s creator background  4:05 - 6:31: Trends, Tiktok and learnings from Woody and Kleiny 6:40 - 8:36: Brandon’s formula for going viral  8:50 - 10:38: Working with Ai to create content 10:58 - 13:09: Production process involved  13:15 - 17:17: brand partners, reinvesting and monetisation  17:22 - 20:23: Promoting Shorts with his show This Interview will Self Destruct 20:30 - 23:12: Metaverse: the future of the creator economy? 23:16 - 26:15:: Investing in branded content  26:39 - 29:26: Production timelines and the downfalls of perfectionism 29:30 - 31:00: Brandon’s top editing tips 31:07 - 35:07: His hopes for the future 35:20 - 36:22: Brandon’s favourite creators: Corridor Digital Videos Brandon referenced in this video: Pixar In Real Life: https://www.youtube.com/shorts/38OLPSV6rT4 TOM HOLLAND | This Interview Will Self-Destruct ⚠️: https://www.youtube.com/watch?v=Hy0zbMukweU Brandon’s favourite video: https://www.youtube.com/watch?v=Htj53CAkjQM Brandon’s must see creator: Corridor Digital: https://www.youtube.com/watch?v=QBWVHCYZ_Zs You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  This episode is sponsored by Komi. For more information head to https://bit.ly/3J5jgsW
11/01/23·38m 54s

6: Jono Yates on how Felix Baumgartner changed his life, creating viral memes and how he made OnlyScrans lucrative

This week on Unboxed, Jordan sits down with Jono Yates, founder of food pages OnlyScrans and TravelScrans, and meme accounts Made In Poor Taste, Simply Pints, and Stray Offside.  Jono started his career at LadBible where he picked up a sense for viral content with a light-hearted centre. He developed an instinct for spotting trends early and picking up on moments in the zeitgeist to create content that translates to a large audience and shares how that has influenced his journey.  Topics discussed in this episode 00:00 - 2:34 - Jono’s day-to-day 2:42 - 6:24 - Felix Baumgartner fake account, Red Bull and LadBible 6:41 - 8:20 Jono’s top tips for being relevant  8:25 - 11:04 - Jono’s meme network and working with brands 11:28 - 13:20 - OnlyScrans finance journey 13:39 - 16:32 Jono’s views on TikTok and creating branded content 17:11 - 18:50 - Jono’s favourite creators (Thom Bateman)  Jono’s pages: Made in Poor Taste: https://www.instagram.com/madeinpoortaste/?hl=en Stray offside: https://www.instagram.com/strayoffside/?hl=en Only Scrans: https://www.instagram.com/onlyscrans/?hl=en Simply Pints: https://www.instagram.com/simplypints/?hl=en Travel Scrans: https://www.instagram.com/travelscrans/?hl=en Creators referenced in this episode: Chef Thom Bateman: https://www.instagram.com/chefthombateman/?hl=en Bob does Sports: https://www.instagram.com/bobdoessports/?hl=en You can find more UNBOXED content on social @unboxedwithjordan. A Listen production, with Arcade Media.  To bring your brand to life in this podcast, email unboxed@listen.co.uk
21/12/22·19m 45s

5: Ryan Pessoa, success as a pro FIFA player, signing to Man City & insights on how Pep Guardiola runs the club

This week, as we approach the World Cup finals, Jordan speaks to Manchester City pro-FIFA player Ryan Pessoa on UNBOXED. From being signed to the club in 2019, to working with some of the biggest brands in the esports space (Red Bull and Hashtag United), Ryan’s had an illustrious pro-FIFA career at the age of just 24.  However, Ryan reveals how it almost didn’t happen: after thinking he didn't qualify for the pro-tournament and that his official invite was spam, it took a leap of faith to change his world from that moment onwards. Ryan shares how he’s handled the pressure of being associated with a team who are world renowned for their success. He’s open about how his aim for perfection has held him back in ways and how his building to correct that, and why counting your losses as well as your wins makes you a better creator.  Topics discussed in this episode 0:00 - 2:47 - How Ryan’s career almost didn’t happen  3:00 - 5:30 - Ryan’s path to Hashtag United  5:40 - 6:30 - How brands like Red Bull have accelerated the esports scene 6:41 - 8:15 - Self managing and negotiating contracts. 8:27 - 10:20 - How Ryan signed to Man City 10:25 - 12:20 - Having to back yourself, and pressure as an e-sports competitor 12:36 - 14:13 - Ryan’s advice on how to improve your FIFA game 1415 - 15:20 - Having your hobby become your career 15:32 - 18:55 - The Man City club mindset and self analysis 19:00 - 21:02 - Ryan’s advice to aspiring pro-players 21:10 - 22:16 - Tournaments to sign up for 22:33 - Ryan’s favourite creators Ryan’s socials: Twitch: https://www.twitch.tv/ryanpessoa_ Twitter: https://mobile.twitter.com/ryanpessoa Tiktok: https://www.tiktok.com/@ryanpessoa_ Creators Ryan loves: Tom Stokes: https://www.youtube.com/@TomStokesFIFA Tekkz: https://www.youtube.com/channel/UCX8NCCNOTsu_8xonYuLTq2g Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk
14/12/22·24m 46s

4: Max Fosh on managing creator burnout, starting stand up and 282% channel growth in a year

This week on Unboxed, Jordan sits down with YouTuber and stand up comedian, Max Fosh - the creator behind videos like “I Spent 24 Hours With A Literal Elephant In The Room” to “I Served RoadKill To Food Critics Without Telling Them”. With an impressive 1M subscriber growth in the last year, Max details the checklist he implements in each video to give his videos the best success. From the ‘bored button’ he’s factored into his review process to using voiceover and classical music to punctuate his storytelling. With 282% growth over the last year, Max provides an invaluable and honest account of his growth over the last year with many tips for budding creators. Topics mentioned in this episode: 0:00 - 4:45 - Max’s big moments as a creator so far 4:53 - 6:50 - His mechanisms that make his videos successful 06:52 - 10:43 - his use of classical music and voiceover in videos 10:50 - 14:30 - Testing content with his committee 14:32 - 19:22 - Mental health as a creator and having a team 19:30 - 23:18 - Max’s stand up career 24:56 - 26:12 - future of Max’s career 26:20 - 28:26 - future of creator economy  28:30 - 28:56 - Max’s advice for creators 29:00 - Max’s favourite creators (Beau Miles, Seek Discomfort, The S Theory, Good Good, Casey Neistat, Jimmy The Giant) Max’s content referenced in this episode: I Spent 24 Hours With A Literal Elephant In The Room https://www.youtube.com/watch?v=vn3pqUcYhzk I Served RoadKill To Food Critics Without Telling Them https://www.youtube.com/watch?v=C7YhaO87Ans I Cast Porn Stars In A Movie To See If They Can Act https://www.youtube.com/watch?v=nIx0wr3yVXM Creators Max loves:  Beau Miles: https://www.youtube.com/@BeauMiles Seek Discomfort: https://www.youtube.com/@SeekDiscomfort The S Theory: https://www.youtube.com/@YesTheory Good Good: https://www.youtube.com/@GoodGood Casey Neistat: https://www.youtube.com/@casey Jimmy The Giant: https://www.youtube.com/@JimmyTheGiant Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk
07/12/22·32m 1s

3: Ellie Middleton on LinkedIn stardom, living with ADHD and Autism, and why her Neurodiversity is a superpower

Powerful voice in the neurodiversity space and ADHD and Autism advocate, Ellie Middleton, joins Jordan to talk about how one viral LinkedIn post launched her into building her 169k audience on that channel, and her own community platform (un)masked. Ellie is clear that her diagnoses of ADHD and Autism helped unlock this next part of her career as a creator, and gave her “cheat codes” to create bold and successful content. It also helped build her purpose, and a centre-point for her work.  As an expert in the personal branding space, Ellie reveals strategy on how to elevate your online presence. From micro-moments, connecting with your audience by branding your personality traits, and self-evaluating viral successes - this episode is full of Ellie’s top takeaways to succeed as a creator on LinkedIn and beyond. Topics discussed in this episode include: 0:50 - 1:40 - Ellie’s advice to her younger self 1:40 - 3:45 - Finding her personal brand with Great Influence with Ash Jones 3.46 - 5:50 - Embracing your differences (her ADHD and Autism diagnosis) 6:09 - 13:20 - Ellie’s viral #IAMPROFESSIONAL LinkedIn post  13:30 - 14:50 - What is personal branding 15:05 - 16:20 - How being neurodivergent has helped in her career  16:28 - 19:43 - Tinx and how she’s nailing her personal brand  20:02 - 21:57 - Her learnings with her platforms including (un)masked. 22:04 - 23:40 - The future of Ellie’s platforms 23:50 - 24:56 - Creators she loves including Ella Willis and Milly Evans Content referenced in this episode: Ellie’s viral LinkedIn post: https://www.linkedin.com/posts/elliemidds_can-we-pls-talk-for-a-minute-about-the-outdated-activity-6858668363242180608-A2xT/ Rich Mom Walk trend with Tinx: https://www.tiktok.com/tag/richmomwalk?lang=en Ella Willis on TikTok https://www.tiktok.com/@ellaellaw Milly Evans on TikTok https://www.tiktok.com/@itsmillyevans  Ellie’s Socials  https://www.instagram.com/elliemidds/?hl=en https://www.tiktok.com/@elliemidds Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts Follow us on socials: LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.Want to hear your brand in this show? Email: Unboxed@listen.co.uk
30/11/22·26m 9s

2: Joe and George on TikTok fame, THAT Jack Wills Ibiza trip and launching ‘Not My Bagg’

Hilariously infectious brother-duo Joe and George Baggs join Jordan to talk about how they have amassed over 125m likes on TikTok and 2.9m followers across their channels. The Gogglebox pair reveal why their videos have repeatedly gone viral, from their ‘Cinema ad video’ that had over 10m views in just 24 hours, to their ‘rating the family’ videos that consistently have very high engagement.    After collaborating most recently with Jack Wills on their #tiktokhouseibiza content trip, Joe and George give advice on when brands work best with creators. They also share their top tips for creating organic content and how they have transitioned from short-form to long-form with their new podcast. Topics discussed in this episode include: 2:00 - 5:00 - Moving from full time jobs to full time creators 6:28 -  7:55- agents and relationships 7:57 - 12:18 - becoming and defining their personal brand  12:25 - 14:28 - Not my Bagg podcast  14:33 - 15:56 - mental well-being as creators 16:00 - 21:26 - experience working with brands 21:26 - 23:00 - advice to brands when working with creators  23:02 - 25:00 - Jack wills brand experience and briefing process 25:00 - 29:00 - Value from Joe and George and production processes 30:04 - 32:00 - Not My Bagg podcast success  32:05 - 33:42 -  their future predictions 33:46 - 35:08 - their top advice for creators 35:10 - 36:48 - Creators they love Videos referenced in this episode: Rating the family video: https://www.tiktok.com/@joebxggs/video/6827141087073766662?is_from_webapp=v1&item_id=6827141087073766662&lang=en Cinema ad video: https://www.tiktok.com/@joebxggs/video/7100180814842973445?is_from_webapp=v1&item_id=7100180814842973445 Jack Wills ad video: https://www.tiktok.com/@jackwills/video/7106420894410476805?is_from_webapp=v1&item_id=7106420894410476805 Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen. Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: Unboxed@listen.co.uk
23/11/22·38m 9s

1: Zac Alsop on mastering thumbnails with AI, life after Zac and Jay and the famous ‘sneak ins’

Sneak-in video favourite and YT star, Zac Alsop, joins Jordan to talk about the art of thumbnails and how getting them right jumped him from 50k to 300k subscribers. Jordan and Zac talk through the dos and don’ts of thumbnail art, and Zac reveals his recent revelation: using AI to shape his ideas process. Plus, we dive into some of Zac’s biggest viral videos to hear how he made them: from his Fashion Week sneak-in with Max Fosh to Pet Friendly Ubers with Dangerous Animals. With over 7 years experience creating content on YT, Zac has evolved with the platform, even taking the extremely bold move to completely axe his 120k channel and start again from 0! We hear why he made the move, his follow up with The Zac and Jay Show (with Jay Rawsthorne), and what ultimately brought that project to an end too.  Topics discussed in this episode include: 0:00 - 3:50 - Early ‘sneak-in’ videos  4:00 - 7:45 - abandoning his 120K channel and teaming up with Jay 7:48 - 9:42 - Fashion Week video with Max Fosh 9:45 - 11:50 - Thumbnail controversy  11:55 - 12:44 - How the thumbnail converted from 50K subs to 300K. 12:45 - 14:45 - “Strange Traditions” - Bad thumbnail (click here to view)  15:16 - 19:30 - “Pet Friendly Ubers with Dangerous Animals” Thumbnail (click here to view)  19:39 - 21:15 -  Why you should invest in your thumbnail 21:20 - 24:20 - using AI in your thumbnail design 24:34 - 29:52 -  the Zac and Jay breakup 30:02 - 31:04 - Future for Zac 31:05 - 32:55 - Creators he loves Videos mentioned in this episode How The Zac and Jay Show Started: https://www.youtube.com/watch?v=tVd6NvNLvbM We Faked A Model To The Top Of Fashion Week: https://www.youtube.com/watch?v=16AfXwI2WGQ Strange Traditions Video Thumbnail:https://www.youtube.com/watch?v=aCILmya7lxM Testing Pet Friendly Ubers with Dangerous Animals Thumbnail: https://www.youtube.com/watch?v=xsPcNp-J8KU Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for subscriber-exclusive, weekly deep dives which pull out strategic lessons from the main episodes and explain how to implement them… plus ad-free listening too. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen. Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: Unboxed@listen.co.uk
23/11/22·34m 11s

From Uni drop out to manager of The Sidemen: Jordan’s story

At just 25 he’s already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of global talent agency YMU. Now he manages The Sidemen – the biggest content creators in Europe.  Meet Jordan Schwarzenberger, host of UNBOXED. In this extended trailer, hear his story and why he’s so passionate about using his new show to bridge the skills gap in the creator economy.  Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along with subscriber-exclusive weekly deep dives on three strategic lessons from the main episodes, and how to implement them. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts. Or head to unboxedwithjordan.com to get access wherever you listen.
18/11/22·4m 0s

Introducing UNBOXED: inside The Creator Economy with Jordan Schwarzenberger

The UK’s leading creators, content strategists, and curators sit down with co-founder of Arcade Media and manager of The Sidemen (130M+ followers), to unbox The Creator Economy and reveal blueprints for success.  This is the show which takes you inside the biggest content and viral moments to understand how they came to be and provide an invaluable roadmap: whether it’s how to retain your audience, or how to break that first major brand deal. UNBOXED is the ultimate resource for anyone looking for success in content creation.  Expect to hear insights from YouTubers including Zac Alsop, Max Fosh and Poet, to TikTok stars Joe and George and Niall Gray, personal branding expert Ellie Middleton and CEO of global talent agency YMU, Mary Bekhait, and many more.  Jordan Schwarzenberger’s passionate about levelling-up the next generation of creators, to bridge the skills gap. He is one of the most exciting entrepreneurs at the forefront of The Creator Economy, who at just 25 has already been Creative Strategist at VICE and LADbible, Founder of Gen-Z agency Roundabout, and CCO of YMU. Now he manages The Sidemen – the biggest creators in Europe.  Want more expert advice from Jordan? Subscribe to UNBOXED EXTRA for ad-free listening along with subscriber-exclusive weekly deep dives on three strategic lessons from the main episodes, and how to implement them. New EXTRA episodes drop every Friday. Subscribe today by clicking ‘Try Free’ on Apple Podcasts.  Follow us on socials:  LinkedIn: www.linkedin.com/in/jordanschwarzenberger Instagram: www.instagram.com/unboxedwithjordan Tiktok: www.tiktok.com/@unboxedwithjordan A Listen production, with Arcade Media.  Want to hear your brand in this show? Email: unboxed@listen.co.uk
16/11/22·1m 12s
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Heart UK
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