Masters of Scale

24. How to kill your bad ideas, w/Zynga's Mark Pincus

To succeed, you have to be relentless about pursuing a big opportunity — and ruthless about killing your own bad ideas along the way. Zynga founder Mark Pincus upended the gaming industry with social games like Farmville and Words With Friends. And he did it by gathering data; killing ideas that didn't move the needle, and going all-in on the ones that did. With cameos by <a href="https://twitter.com/jonesrooy" rel="noopener noreferrer" target="_blank">Andrea Jones-Rooy</a>, data scientist and comedian, and <a href="https://mattruby.substack.com/?utm_medium=web&amp;utm_campaign=pss" rel="noopener noreferrer" target="_blank">Matt Ruby</a>, founder of Vooza.Read a transcript of this interview at: <a href="https://mastersofscale.com/mark-pincus-how-to-kill-your-bad-ideas-masters-of-scale-podcast/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/mark-pincus-how-to-kill-your-bad-ideas-masters-of-scale-podcast/</a>Subscribe to the Masters of Scale weekly newsletter: <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.