The Money Podcast
Ask Me Anything on Money (LIVE Q&A)
Wednesday, 4 September
Why build your personal brand?
Your personal brand is a separate asset to the business or investing assets that you may have. So, having a vast personal brand can give you additional income streams. But it’s not just increasing our wealth, more importantly, you reach more people. Rob has 16K+ subscribed to his premium content on Facebook alone. Imagine how many had he influenced already.
Well, you can also do the same thing and have as great or even greater benefits. All you got to do is to build it. In this episode of The Money Podcast, Rob teaches you how you can brand and market yourself. Among different topics, he shares strategies on how we can make use of the social media platforms, which are mostly free.
We’ve all got personal brand. you just have to find and believe in it, so you can monetise it.
What’s unique about you? Your uniqueness might manifest from your skills, accreditation, style, manner, interests, or experience. For Rob, he enjoys mixing his artsy side with his business prowess. He’s into heavy metal so the guitar riffs in the podcast intro is noticeable.
What words and values could you own? What do you stand for and what do you stand against? They don’t have to be political; it could be professional and business-related.
What is marketable about you? For Rob, he’s here to disrupt, not to impress anyone. If it will challenge your mind, principles, and goals for the better, then it’s a great content.
How do you solve people’s problems? Your brand can be built around the specifics of the service you are offering. This might be the most obvious and easiest approach.
Be true to yourself. Don’t oversell and exaggerate things. You can only manifest what you can only provide to a group of people. And, if some are not satisfied with what they see, move along. Focus on giving value to people who need and appreciate it.
Know how to handle criticisms—Approach them professionally, not emotionally. It’s a consequence that comes with being a recognised brand, especially in social media.
Personal Brand vs Business Brand. Distinguish beforehand what you’ll be posting on your personal and business social media account. This ensures not just your security and privacy, but also your loved ones.
Tip: You can select who only sees a certain content when you post it.
Apply the 70-20-10 rule when managing your social media accounts. The 70% of your content should be posted on your main account, 20% on the next one, and 10% on the rest. You can also put a link of your primary account on the secondary accounts.
“Facts tell and stories sell.”
“To package yourself is your personal brand.”
“You cannot be all things to all people.”
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ABOUT THE HOST
Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and a holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage.
“If you don't risk anything, you risk everything.”
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