The First Pillar of Successful Marketing
Gavan shares the most important element of successful marketing, always committing to a 5-10% spend on it. It can be easy when things get tough to cut the spend on marketing and this is a path many businesses take but it’s the wrong way to go if you want to make it out the other side and ultimately grow.
The vast majority of businesses fail because they run out of cash and this is because they are not marketing themselves properly. Marketing is everything in any company and Gavan explains why it has the ultimate position – number 1, with more importance to any company than even sales because without the marketing there won’t be the opportunities for sales. Understand why and how to spend 5-10% consistently and achieve more.
KEY TAKEAWAYS
Set aside 5-10% of total revenue for marketing. The opportunity for those who grasp it is huge. Ray Kroc – the godfather of fast food built the beast that is McDonald’s on the back of marketing spend bolted on to a franchise network. You won’t get the momentum you need for a business unless you spend on marketing. Marketing is more important than sales. There are many businesses that have back to front spending. With salespeople who don’t have the right tools, messages or marketing around them to be successful. If you don’t have a huge amount to spend when starting out you need to be all over social media marketing. Social media is a friend to every business but you need to be aware it can also be a silent killer making you think you don’t need to do any other sort of marketing. Use social media to create a strong tribe but understand the free and organic can only get you so far. The opportunity to grab market share across businesses has never been greater Many businesses will be going out of business and the opportunity is there for others to acquire their customers so it may as well be you if you’ve spent your money on marketing
BEST MOMENTS
‘You must embrace the 10-15% if you want your business to succeed’
‘Have you got the balls to commit the 5-10% to marketing?’
‘People cut the marketing budget when things get challenging but if you want to get through you need to market more’
VALUABLE RESOURCES
ABOUT THE HOST
Welcome to the Speed Mentor Podcast.
Do you want success and abundance in your life?!
Do you want to hear how to achieve it?
Then you’ve come to the right place where the world’s only Speed Mentor, Gavan Wall will mainline you with micro bite-sized chunks of inspiration fused with knowledge, built into a daily routine to help you deliver success.
After walking away, a decade ago from his gilded life as a leading Barrister and property investor, Gavan Wall started his entrepreneurial career in inauspicious circumstances as he lost everything in the property crash.
But he refused to give up, re-building a financial fortress from scratch, until now he leads multiple successful multi-million £ companies across FMCG, Franchise, Tech, Property and Mentoring.
He’s the Speed Mentor and serial entrepreneur, who shares with you all the breadcrumbs of success and just as importantly the failures. If you listen you can avoid the potholes and learn to conquer your fear and live a life of success and abundance just like him.
But be warned, his message can be stark and will not be for those seeking shortcuts. If you’re wanting to be told that the law of attraction will deliver success wrapped in a bow to your front door, then this Podcast isn’t for you, as that’s never going to happen! It’s time to own your own sh#t, never blame others and take the massive action to create the attraction.
The opportunities and whitespace are everywhere. Gavan will help you get outside your comfort zone, connect with others, shed the scarcity mindset, set gorilla goals and achieve so much more.
If you want to make your ideas soar…then talk to the Wall!
CONTACT METHOD
Gavan’s LinkedIn: https://www.linkedin.com/in/gavan-wall-b828a56b/
Gavan’s Instagram: https://www.instagram.com/gavanwall
Gavan’s Twitter: https://twitter.com/gavanwall
Speed Mentor Podcast Facebook: https://www.facebook.com/SpeedMentor
Subscribe to Gavan Wall’s YouTube Channel: https://www.youtube.com/channel/UCZyfsl7Au5_tM7gKA_vuitw
Gavan Wall Official Website: www.gavanwall.com
Email him at success@gavanwall.com
