387: Tom Wainwright | How to Run a Drug Cartel

Tom Wainwright (@t_wainwright) of The Economist shares the harrowing and sometimes grisly experiences he endured while writing Narconomics: How to Run a Drug Cartel.

What We Discuss with Tom Wainwright: The parallels between the drug trade and regular businesses. How ideas of economics and business apply to any entrepreneurial or business venture. How drug cartels engage in corporate social responsibility, branding, and even PR campaigns. Why drug cartels franchise, regulate labor, branch out online, and diversify into legal (and ubiquitous) industries. How an economist gets discovered wearing a GPS device to a meeting with a drug lord and lives to tell the tale! And much more…

Full show notes and resources can be found here: jordanharbinger.com/387

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