SLS: Global Podcast Advertising Expands

SLS: Global Podcast Advertising Expands

By Spreaker Live Show

Spreaker Live Show #172 for Nov 28th, 2018

Show Duration: 43 minutes

- Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform.
@robgreenlee - rob(at)voxnest(dotcom)
- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
- We stream LIVE every Weds at 3pm PST / 6pm EST from
- You can now get the show on Google Podcasts App on Android
- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill
- If you want to send me an audio promo for your show, I would be happy to play it on the show.
- Just create an MP3 and give me a brief description of your show in an email to me at (rob at
- We also announced that we have hired a NEW Head of Content at Voxnest (Spreaker) - Jonathan Zenti out of Rome, Italy. He will be joining us soon here on the show to talk content with us. He is a storytelling podcast producer and recently won a Third Coast Podcast Conference Award for his Meat podcast -
- We have also Hired a new Head of Strategic Partnerships - Mattia Verzella out of NY
- This all means things are going to me moving faster on many fronts at the company.
- Deezer podcast distribution support is coming soon too. More next week on this topic.

Show Today:

- Should your do your podcast over a holiday?
- International Podcast Advertising is Growing
- Record your podcast hand-free with Siri Shortcuts and Spreaker Studio
- Listener Comments

On the show today:

- International Podcast Advertising is Growing
We announced a deal with DAX to drive more podcast advertising opportunities to all podcasters building audiences outside of the USA into countries like UK, but are doing it in Canada, Italy, Spain and other countries.We are growing this area with our international presence.

Podcasting solution provider Voxnest announces today that it has partnered with DAX to help monetize UK audiences. Voxnest customers, including those on the company’s Spreaker platform, now have the benefit of DAX monetization, while advertisers can take advantage of advanced targeting and measurement solutions.

“It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”

This is utilizing Dynamic Ad Insertion technology at Voxnest to Spreaker to help all levels of podcasters to monetize.

- Record your podcast hand-free with Siri Shortcuts and Spreaker Studio

With iOS 12, Siri became more than just a voice assistant, it became your virtual mind reader, with the ability to recommend you things you should, or usually do, at particular times.

Siri now has the power to automatically identify your common tasks, location or calendar events and will tell you whether you should be somewhere or doing something.
Also, it suggests specific apps for specific situations, via its visual interface when you access Spotlight search or with the lock screen – meaning that you can repeat actions quickly and easily.

Now users will be able to record phrases which Siri will understand as triggers for predefined actions and this means that it’s even easier to access some of Spreaker Studio features in iOS on iPhone and iPad.

Example: Let your voice take control, use Spreaker Studio hands-free
Most interestingly though, there are two special Siri podcast commands available to use with your Spreaker Studio App which will make your podcasting life even easier.

First up, is the ‘Record Audio’ trigger, there’s no need to press a button, say the command and you’ll be recording. So even if you’re out and about and doing 200 other things at once, there’s no excuse now not to get podcasting!

- Coming Events Spreaker will be at: in Seattle - Jan 19-20, 2019 - Large event
Spreaker will have a booth and Sponsorship this year

- Listener Comments & Questions:

Mark Dowding - Spreaker Podcaster here -

I have to admit I am with Alex on the Pandora thing. Being from outside the USA

I don't even see my podcasts getting on to their platform, can we even get on to the Google platform yet?

The other issue I have is with listener feedback. Is this going to be yet another place I have to check for listener comments?

I don't want to alienate people by not responding to them. But there are too many platforms now to keep track of and see feedback on.

I am now of the opinion that if you know your audience then you know where they are mostly consuming their content.

I do a Football Manager podcast, a niche made mostly of a younger audience who consume a lot through youtube and Soundcloud. So those are the platforms I focus on (outside of the usual Apple, RSS crowd).

Spreaker/Voxnest Links:
Email: rob at

Send Questions and Comments to:
Twitter: using #SpreakerLive
Tech Support: support at
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