Spreaker Live Show

Spreaker Live Show

By Spreaker Live Show

This is an archive of the Official Spreaker podcast, hosted by Rob Greenlee, Former VP, Podcaster Relations at https://Voxnest.com (@robgreenlee) - Podcasting & Live Audio platform https://Spreaker.com and dynamic ad insertion platform Dynamo. The show is co-hosted by Spreaker podcaster Alex Exum (@alexexum) with podcasting how-to's, tool demos, trends, tips, and talks with leading podcast and radio leaders.

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On Amazon Alexa: Say "Alexa, ask Spreaker to play "Spreaker Live Show"

On Apple Podcasts app on iOS:
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Spotify:
https://open.spotify.com/show/2k8w6IgyoYYpjzoThgMtAD?si=ojKQadY9Rf-B4eQ7yv4S-A

On Google Podcasts App:
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From microphones, to developing content, to monetization, podcast gurus will be offering up their own advice and experiences to draw from.

You’ll also hear the latest news on Spreaker and Spreaker tools, from newly released features to exciting new partnerships. Don’t miss tips on using the platform to its fullest potential and get yourself sounding like a pro. Podcasting has never been easier!

So come participate and interact with a rich community of audio creators and listeners using the best medium we know! Listen in live, and don’t forget to leave us your comments and feedback!

Episodes

SLS: Lilian Garcia, One-Tap Distribution in Spreaker Studio

Spreaker Live Show #185 for April 17th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com On the show this week:- How Important is Podcast Distribution to Growth of Your Show? - Spreaker’s NEW Announcement: One-Tap Podcast Distribution in Spreaker Studio on iOS - Spreaker Blog Post: Distribute your podcast is easier than ever before. - https://blog.spreaker.com/distribute-your-podcast-is-easier-than-ever-before/- The Interview: The very well known Lilian Garcia, Chasing Glory with Lilian Garcia Podcast on Spreaker, She shares her tips on building a growing podcast *Play clip from the interview- Podcast Review of the Week: History Unplugged Podcast- Featured Podcast Promo of the Week → Attention Horrors - Topic/Hosts of the Podcast are Donald Wood, Mike Chiari and Brandon Galvin break down the world of the weird with a splash of humor, including serial killers, aliens, bigfoot, ghosts, magick, cryptids and so much more! - If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar- Listener Comments Let's get into the show:- How Important is Distribution? - Spreaker’s NEW Announcement: One-Tap Podcast Distribution in Spreaker Studio on iOS Our goal is to create the best all-in-one podcast creation app, one which is portable, flexible and works for every level of podcasters.This year we’ve made two further steps towards achieving this goal: in February we announced our first post-production feature, allowing iOS users to edit while on-the-go, and in January we added a new navigation bar, giving users clear access to their episodes drafts, previous episodes, and stats.Continuing this mission of creating an app tailored to podcasters’ needs, we’re super excited to announce the launch of a new update.Be ready to enjoy our one-tap podcast distribution feature, a function we know will help to remove some of the complications and fuss out of creating a podcast!One Tap Distribution – Minimum Effort, Maximum Results. One tap will give you (both Android and iOS users) the power to reach literally millions of new listeners by publishing to Apple Podcasts via Podcast Connect Apple ID login as we pass your feed URL to Apple Podcast Connect No Cut and Pasting, Spotify, iHeartRadio and Spreaker. Also, once a podcast is available on Apple Podcasts it automatically becomes available on other key listening platforms such as Breaker, Pocket Casts, Overcast and more – giving you the opportunity to literally double your audience.The importance of good distribution is equally as important as creating excellent content, that’s why we wanted to make it super straightforward for our users.Instead of thinking ‘where should I submit my podcast?’ and the need to access individual platforms, we’ve removed one step so you can quickly access and distribute straight from one location. What’s more, the one-tap functionality, combined with our unique live record feature, means that you can literally record and distribute a podcast in seconds, wherever and whatever you’re doing. - Submit Your Show, We’ll Take Care of the RestThen it’s just a matter of waiting up to 48 hours to have your show approved (note it will be available immediately on Spreaker and Spreaker Radio). As soon as your show is accepted you’ll be notified by e-mail, but you can always check in on the status via the app – that way you can see whether it’s been approved, waiting approval or rejected.Our New Look Show Screen - The Round-UpThese changes are just some of the many users and visual rethinks we have planned for Spreaker Studio for the coming months.Follow us on social to make sure you don’t miss any of the announcements and make sure you’ve got the latest version of Spreaker Studio so you can enjoy the benefits! - Podcast Review of the Week: “History Unplugged Podcast” For history lovers who listen to podcasts, History Unplugged is the most comprehensive show of its kind. It's the only show that dedicates episodes to both interviewing experts and answering questions from its audience. First, it features a call-in show where you can ask our resident historian (Scott Rank, PhD) absolutely anything (What was it like to be a Turkish sultan with four wives and twelve concubines? If you were sent back in time, how would you kill Hitler?). Second, it features long-form interviews with best-selling authors who have written about everything. Topics include gruff World War II generals who flew with airmen on bombing raids, a war horse who gained the rank of sergeant, and presidents who gave their best speeches while drunk. Play Audio Clip from --> Last Night on the Titanic: The Cookshttps://www.spreaker.com/show/history-unplugged-podcast-american-histo_2- Featured Podcast Show Of The Week: Attention HorrorsTopic/Hosts of the Podcast are Donald Wood, Mike Chiari and Brandon Galvin break down the world of the weird with a splash of humor, including serial killers, aliens, bigfoot, ghosts, magick, cryptids and so much more! - Play Audio Clip from episode 21: Ted Bundy Part 1 – Dad-Pop, Aunt-Sister -- play here https://www.spreaker.com/show/attention-horrors- Listener Comment - Shelf Addiction I agree with you, there is no reason to mention where to subscribe in the episode itself. I do mention the platforms on promotional audio clips and other things that I post on social media.Linda Irwin I direct them to where I am at the end of the show, short and sweet. Some people prefer different platforms and might listen to you on one they might like better.- Podcasting & Spreaker Event Calendar - Outlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com - The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under.Interview: I am joined on the show by Lilian Garcia, Host of Chasing Glory with Lilian GarciaShe is a multi-talented singer, songwriter, host, television personality, producer and performer. She was WWE announcer for many years and singer, best known for hosting the #1 rated television show, Monday Night Raw.Over the past couple of years, Lilian has been busy being the Host & Executive Producer of her popular podcast, Chasing Glory which has garnered millions of downloads and broken into the Top 10 of iTunes several times. In addition to her podcast, Lilian is also currently working in the recording studio on new material.https://liliangarcia.com/chasing-glory-podcast/Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
17/04/191h 4m

NMS: Luminary Insantity

Todd Cochrane and Rob Greenlee discuss the week in Podcasting. #243
16/04/1959m 14s

SLS: Impactful Content, Radio & Podcasting Research

Spreaker Live Show #184 for March 27th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com On the show this week:- Power of Impactful Content & Being Easily Found- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55- The Interview: Fred Jacobs, President of Jacobs Media Strategies - Discussing 2019 TechSurvey Radio related Research on Podcasting *Play clip from the interview- Podcast Review of the Week: It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts- Featured Podcast of the Week → Dunc'd On Basketball with Nate Duncan - NBA Topic Podcast - https://www.spreaker.com/show/duncd-on-basketball-nba-podcast - If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar - - Listener Comments Let's get into the show:- Power of Impactful Content & Being Easily Found Deliver Value and being entertaining drives desired sharing and word of mouth recommendation. I subscribe to a podcast when the content matches my interests and name, audio quality is good, focused, and they drive value to listener life - What does the listener get from the content or what emotions are driven… impactful!!Deliver undeniable value first, and then ask for the commitment of a subscribe in Apple Podcasts or other listening apps.Send listeners to your website and place “Subscribe” links to Apple, Google Podcasts, Spotify, etc. You can include directions on what to do with these links if you want… many folks just don’t understand all that stuff- Voxnest Data Shows Women Over the Age of 55 Listen to More Podcasts than Men +55When looking at the gender split, podcast listening takes a turn when looking at age groups. 2019 might be the year of the woman, with listening jumping from 41.5% to 44.9% for women, while decreasing from 58.5% to 55.51% for men. Females aged between 55-64 and over 65 have been listening to more podcasts than males in the same age groups. This likely is due to more content being published for a female audience, as shows focused on genres such as true crime surge in popularity.https://blog.voxnest.com/data-finds-women-over-the-age-of-55-listen-to-more-podcasts-than-men/#more-623- Podcast Review of the Week: “It's Not That Serious” Humor writer and popular online personality Anna Lind Thomas hosts the irreverent, hilarious and faith filled podcast that will inspire you to fully enjoy life, even when things look grim. First step? Stop taking crap so seriously!Funny stories, celebrity interviews and some sneaky life coaching all in one podcast. What else do you people want?!?!It's Not That Series airs every Monday and INTS: Hilarious Short Stories airs every Wednesday. Play Audio Clip from --> Hilarious Short Stories: Movers, My Marital Drawer and Dear God, Even My Parents- Featured Podcast Show Of The Week: - Play Audio Clip from The Top-10 Players in the NBA 2019 episode -- play hereNate Duncan hosts the most in-depth NBA basketball podcast, featuring detailed game breakdowns, salary cap analysis, and scouting.https://www.spreaker.com/show/duncd-on-basketball-nba-podcastListener Comment - Shelf Addiction Hey Rob, good evening. Quick question. Can you explain how you're able to use music on this live broadcast? Do you have to edit the music out and then re-upload after the live show is over?- Podcasting & Spreaker Event Calendar- I will be speaking at the Eliances.com GRANDtable Event in Phoenix, Arizona at Arizona State University on April 2nd at 8am PST- NABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.- Outlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com - The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under.Interview:I am joined on the show by Fred Jacobs, President of Jacobs Media Strategies, shares insights into the latest trends in broadcasting and digital media. New data from Techsurvey 2019 shows that web privacy is becoming an important issue to radio listeners.https://jacobsmedia.com/techsurveys-a-look-at-how-audiences-are-using-new-technologies/Questions:- Every year Jacobs Media comes out with its TechSurvey for radio/audio industry and you have a new coming out very soon. - Our annual Techsurveys identify key trends user privacy user safety, mobile, social, and “connected car” spaces and overall listening to radio and trends towards digital online audio and Podcasting. - They enable radio stations to better understand their audiences and their brands in these rapidly changing times. - Can you share some of the key findings from last year and talk about some of the changing trend lines moving into the 2019 Techsurvery?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
27/03/191h

SLS: Building Community, Podcast Business Plans

Spreaker Live Show #183 for March 20th, 2019Show Duration: 50 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com On the show this week:- The Power of Joining or Starting Podcaster and Listening Communities- In The Interview: We are discussing Creating a Podcast Business Plan as Most Podcasts are actually small businesses. Guest is Debbie DeChambeau *Play clip from the interview- Podcast Promo of the Week: Multilinguish Podcast by Babbel - for the Language Curious - Featured Podcast Promo of the Week → The Live Drop w/Mark Valley - Stories from the Elusive World of Intelligence Collection and Espionage - If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar - Listener Comments Let's get into the show:-The Power of Joining or Starting Podcaster and Listening Communities Spreaker has published a terrific blog post about this topic at Blog.Spreaker.comThe two platforms that dominate for building these communities are Meetup and Facebook or mix of both, but Google Groups does still exist but is a little old schoolThe one exception is “Telegram” a platform that has gained traction in Spanish speaking countries.Generally Meetup excelled in event discovery by attendees, but Facebook was more appropriate for group discussion. Totally makes sense to me.Seems like the power is to use both Meetup and Facebook GroupsOrganizers discussed in the blog post generally feel like Meetup is great for RSVPs but those people aren’t as likely to show up. Those that find out about events on Facebook do tend to show up more. Meetup attendees are notoriously flakey”. I agree, I have run Podcaster Meetups in Seattle for Years.Attendance will vary a lot based on month of the year, venue and purpose of the eventCommunities attract all levels of podcasterBeing an Event Organizer can have many professional benefits - building your leadership brand can help your podcast grow too. On the listener community side, I would recommend to create just a Facebook group for your listeners to engage with each other and ge listener feedback on topics and building intra-listener relationships. -Podcast Promo of the Week: Multilinguish Podcast by Babbel USA Team: Are Not multilingual, but language-curious? Explore how language connects us all — from the producers at the language-learning app Babbel. In season 1, we dig into unsolved linguistic mysteries, sexist robots, the best travel advice you've never heard, if language affects our worldview, which accents are sexiest, and more! New episodes every Tuesday. Play Audio Clip --> Featured Podcast Show Of The Week: The Live Drop -- Join host Mark Valley as he ventures into the elusive world of intelligence collection and espionage to spot, assess and debrief: spies, spy catchers, analysts, diplomats and occasionally the actors who portray them. A new episode each week brings stories and analysis from the Cold War to the present. Drop in at thelivedrop.com - In the most recent episode Mark talks to Tom Pecora is a 24 year CIA veteran and senior clandestine security manager the CIA’s War on Terror, and a career in Clandestine security operations. - -- play clip here-Listener Comment - Linda Irwin I have used licensed Epidemic Sound to create entire music shows on Spreaker that feed to Spotify. Those generally have more listens than my comedy shows.-Podcasting & Spreaker Event CalendarNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.I will be speaking at the Eliances.com GRANDtable Event in Phoenix, Arizona at Arizona State University on April 2nd at 8am PSTOutlier Podcast Festival at Austin, TX - Keynoting - May 17th - 18th - Outliercs.com The Audiocraft Podcast Festival (Sydney NSW, Australia: May 31 - June 2) has announced its initial lineup, Our very own Jonathan Zenti (Voxnest/Meat) will be joining the speakers list down under. -The Interview:I am joined on the show today by Debbie DeChambeau, Select Business Team, llc, she is a podcaster with a few of her own business podcasts and was a Presenter of a session at Podfest Multimedia Expo in Orlando on the topic of “Business Planning for Podcasters” and thought that would be a great topic for the show… Checkout Debbie’s Business in Real Life Podcast → https://itunes.apple.com/us/podcast/business-in-real-life/id1137499088?mt=2Business of Insurance Podcasthttps://itunes.apple.com/us/podcast/business-of-insurance-podcast/id1318390091?mt=2Play InterviewIs Your Podcast Going To Be a Business or Hobby?Do Most Podcasters NEED a Content and Business Plan?Parts of the Plan (Cover sheet, exec summary, company description, market and competitive analysis, marketing, operations, management/HR, financial, supporting docs)If your Podcast is a Hobby: Do you still need a Content and Business Plan as Hobby podcasts if done good can become a business. So you need to prepare for that and in the competitive content marketplace of today a plan/strategy gives you an advantage. Do research and talk to others who have succeeded. SometimesBuilding Yourself a Business Team (accountant, bookkeeper, business attorney, insurance, banker, marketing outsourced HR, business coach)Other Resources to Help with Process?There's so much to cover here, but don’t have enough time. How should a podcaster proceed - other trainings, resources and listening to your podcast?How can a Podcaster Find you “Debbie”.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
20/03/1950m 25s

NMS: Live from Podfest Expo '19

In episode #238, we are Live on stage at Podfest Expo in Orlando, Florida March 9th, 2019. Hosts: Todd Cochrane, CEO of Blubrry, Rob Greenlee, VP, Podcasters Relations, Voxnest's Spreaker and Guests: Elsie Escobar, Communitity Manager at Libsyn, Host of "The Feed" and "The She Podcast" and James Cridland, Editor of Podnews.net Newsletter. Topics: Global Adoption of Podcasting, Women in Podcasting and How does Podcast Advertising need to Change to scale to $1 Billion in ad revenue.
09/03/191h

SLS: Creating Podcast Budget, Tom Webster Edison Research

Spreaker Live Show #182 for Feb 27th, 2019Show Duration: 70 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-5 Steps to Creating a Podcast Budget-The Interview: Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research-Podcast Review of the Week: Out of the Shadows Series by Shane Waters-Featured Podcast of the Week → Halli Casser-Jayne Show - A terrific Politics and Entertainment topics program-If you want to send me an audio promo for your show, I would be happy to play it on the show. Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Podcasting & Spreaker’s Events Calendar On the show today:-5 Steps to Creating a Podcast Budget It’s a myth that setting up a podcast needs to be costly or expensive (of course it can be!) but podcasting on a budget is totally achievable. Whatever your budget or level, you can make podcasting work for you -Understand Your IncomeTherefore step number 1 is to make a clear goal of exactly what you want to do with your new podcast. By defining the purpose of your show and its format (how and where you are producing it etc) will help you create the foundations of the budget you need to create.TIP: Always remember to take into consideration whether this is your profession or a hobby – how much you initially input will differ if you see this having cash rewards or not!Determine your fixed costsNext on your to-do list is to identify all of your fixed costs necessary for running your show.Based on your planning around how you’re going to produce your show, you’ll need to do some research what options there are for your show’s needs and requirements. The things you need to take into consideration are items like your host platform, microphone.-One of the main fixed costs (your host platform) can be kept to a minimum, by choosing free or low-cost podcast hosting platforms such as: Free getting started plan options.TIP: Make sure you haven’t missed anything by taking a look through past bank statements and tick off everything in there. Identify your variable (and one-off expenses)Variable costs are those which are necessary for your business to continue functioning but change from month to month. And, if this is the beginning of your podcasting journey you’ll also need to include your one-off costs – money to cover your basic equipment: microphone and headset and also some $ to create some awesome cover art (we’ve written a guide to creating great cover art, here).Wondering how to identify your variable costs? Look at what you’ve spent on office supplies, marketing / promotional costs or replacing old equipment over the last 6 months and calculate an average outgoing cost. About to start your podcast? Try and predict what you might spend (we’ve written a blog on launching a podcast you might want to take a look at) and use this to structure your budget for the first few months, once you’re up and running you can cross-check to see if your prediction is in line with the reality!TIP: Variable and one-off costs are usually the fun ones so they’re the most important ones to keep in check in your budget!-Make a rainy day fundWe would also highly recommend incorporating to your budget a fixed amount that you put away each month as part of a contingency fund. Putting away a little bit of money on a regular basis will mean you never go into crisis when something unexpected comes up!TIP: An easy way to break down your money is the 50/30/20 method. Attributing 50% to your necessary items, 30% to the things you want and 20% to saving for the future and a rainy day!-Create your budget!Now’s the time for the fun, cr(cast)eating the budget! You can build it on paper, Excel or Google Sheets or try one of the many Apps out there.Hopefully, we’ve helped debunk the myth that starting a podcast isn’t achievable without stacks of money – whatever your budget there’s a way to do it and the big expenses can always be postponed till when your show has some traction and you start earning!https://blog.spreaker.com/5-steps-to-creating-a-podcast-budget/-Podcast Review of the Week: Out of the Shadows Series by Shane Waters - Clip is from Part 16 : Interview with the Archdiocese of Baltimore (Part 1) discussing clergy abuse - Play Audio Clip from Introducing the show episode guest ----- Then Here is a clip from the investigative questioninghttps://www.spreaker.com/show/out-of-the-shadows_1 -Featured Podcast Show Of The Week: Halli Casser-Jayne Show - A terrific Politics and Entertainment topics program - https://www.spreaker.com/show/the-halli-casser-jayne-show_1 -Listener Comment - Allan Tépper about last week’s show:That was a great and educational conversation between Rob and Francesco. I hope for the next time, Francesco will have a much more isolating microphone. However, the content is great.-Podcasting & Spreaker Event CalendarThe RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-Interview The interview is NEXT with Tom Webster, Senior Vice President, Strategy and Marketing, at Edison ResearchTopics:The new 2019 Edison Research/Triton Digital Infinite Dial Podcasting Research is about to be released on March 6th, I will be at Podfest in Orlando that day - tell us as much as you can about the new research that is coming?Live webinar, which will take place on Wednesday, March 6th, at 2 PM Eastern. We will be streaming the results live online, and the complete presentation will be available at edisonresearch.comRegister for the LIVE Webinar here - https://www.eventbrite.com/e/the-infinite-dial-2019-registration-54549026607?aff=edisonsavedateI know you cannot yet share any data from the study, but give us your thoughts on where podcast listening is today as opposed to just a few years ago? Based on the trends in the research is listening growing faster over the past couple of years as we have seen more new content get created?I have read you saying that Podcasting needs more - high quality “Crap” content to grow faster - can you explain that?I read your article on Spotify, Music and Podcasting - The meteor is coming - to destroy the current open podcasting earth?Let’s talk about Spotify and the recent purchase of Gimlet and Anchor for some large dollars - those dollars signal a few things:Podcast Industry potential and revenue growth or cost savings to music streaming platforms?Increased audience growth, better tech and better and more content investmentWhy do you think Spotify is aggressively moving towards Podcasts - is about cost savings fewer music royalty payments as Podcast listening goes up or is that the whole story (Original Video Series? With Gimlet buy)Tom you think “Music” in podcasting is the key to “FASTER Growth” it seems - more revenue for music artists and podcasters plus music platforms.These coming music podcasts will likely be only on these music streaming platforms, not in the open podcasting world - thus will these really be podcasts? The music licence owners will not like downloads and this content will be streaming only.Given my understanding of how music podcasts will work - it is not really a threat to podcasting as we know it today as we are talking about new music shows on the music streaming platforms that are not really podcasts. Key is the “Download”? Women in Podcasting - the gender gap in podcasting is closing - Why do you think this is happening --- Listening and Hosting/creating - 3% growth a year, seems slow, but steady https://www.edisonresearch.com/women-podcast-listeners-closing-the-listening-gender-gap/Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
27/02/191h 10m

SLS: Deep into Dynamic Ad Insertion

Spreaker Live Show #181 for Feb 20th, 2019Show Duration: 78 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Mobile Audio Editing in Spreaker Studio for iOS has been Announced Whether you want to give it one last edit before publishing or shorten it before saving it to your phone – the new iOS version of Spreaker Studio lets you do all that in seconds.How to use Spreaker Studio’s new trimming feature, on iOS devices.Super simple to use, after recording you can easily trim or shorten the length of your audio clip by tapping on “Edit” and accessing the trimming mode.The tool lets you cut any extras at the beginning, like someone talking before their cue, or at the end, like if you start to trail off into something way off topic!Simply play the recording until the desired start or end point is reached and click to confirm.https://blog.spreaker.com/new-from-spreaker-studio-edit-while-on-the-move/ -Podcast Review of the Week: History’s Top Story Tonight! by Jane Wells - This series is a very unique storytelling podcast that makes KEY historical events like the Bible and the Mayflower trip to the New World into NEWS Like Headline “Evening News” type episode presentations that are very interesting and different from any other history podcast. In this most recent episode clip the show turns The Bible! Genesis Chapter 1 into BREAKING NEWS. When God decides to create the heavens and the earth (and Man), the media is there! Confused reporters do their best to explain the unexplainable! Play Audio Clip from --> -Featured Podcast Show Of The Week: NAB Show Podcast (National Association of Broadcasters) -- > NAB Show is the premiere destination for content creators around the globe and this deep dive proves it. Learn about the vast amounts of education and exhibits dedicated to content creation. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Listener Comment - My name is Ricky from the 5ive (Five) Star Wrestling Show and I am a HUGE fan of the Spreaker Live Show and it has helped tremendously!I also am a huge fan of Alex Axum and read his articles "Top Reasons to Podcast Live" and "The Biggest Problem Podcasters Have (And How to Fix it)" in the podcast business journal. Very insightful and straightforward.My listener comment: This is a question for both of you. Are there any aspects (timing, concepts, equipment) in the radio world that podcasters are not utilizing to help their show be more entertaining, engaging or structured? Sorry for the book! Thank you for your consideration! Spreaker Show Link: https://www.spreaker.com/show/five-star-wrestling-showSpreaker Channel Linkl: https://www.spreaker.com/user/jamesone (James-one)My other podcast (which unfortunately podfaded): https://www.spreaker.com/show/jamesonepodcast-Podcasting & Spreaker Event CalendarThe RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-InterviewI am joined on the show again today by Francesco Baschieri, President/Co-Founder of Voxnest that operates Spreaker, WelcomeLet’s discuss the technology and opportunity of Dynamic Ad Insertion in Podcasts.. Where are we today? How it will evolve over the next few years? What is the needed evolution we see for its impact on growing the economics in the Podcasting MediumWhat is the vision for the destination we would all like to see?We announced audio clip editing in Spreaker Studio for iOS this week, that is an exciting new ability to bring to our mobile version of our studio app.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
20/02/191h 18m

SLS: How to Bring in Listener Callers, 12 year-old Podcaster

Spreaker Live Show #180 for Feb 13th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Why and Ways to bring Listener Calls into your show-The Interview: We have an interesting conversation with Jared 12 year-old Spreaker show host of “The Fire-Rescue Show podcast - -Podcast Review of the Week: This Week Unwrapped - https://www.theweek.co.uk/the-week-unwrapped-Featured Podcast Promo of the Week → Mean Book Club Podcast-If you want to send me an audio promo for your show, I would be happy to play it on the show.-Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com-Podcasting & Spreaker’s Events Calendar - Valentine's Day is coming -On the show today:Why and Ways to bring Listener Calls into your show Spreaker Studio for Desktop - with Uber Conference, Skype Conference or Zoom Rodecaster Pro Mixer $599 - https://www.rode.com/rodecasterpro - Great Demo on YouTube Video Demo - https://www.youtube.com/watch?v=zSYPv3QI5c0 and Rode Video Demo https://youtu.be/04_tOvJe2O8You can use the Rodecaster with Spreaker Studio for DesktopThe only limitation is no call screener abilities, get a friend to help you with this screeningCalls via mobile phone can be ok, if not a co-host and is only a listener calling in-How or When to add Advertising to your Show - Optionally, you can have advertising to your show from your first episode on Spreaker, but is up to you and your plan If you are wanting growing income from your show, you need to plan for that. Many choose to build audience first, then slowly get into advertising, keep in mind audience size is important to gaining revenue from advertising as is most of the time based on a CPM model or getting paid based on an increment of 1,000 download/plays of your show. Ad’s can be either baked in “Host Reads”, typically only available to large audience shows in the 10’s of thousands range. The other type is the monetization offered by Spreaker with every paid pro account utilizes Dynamic Ad Insertion and we do all the ad sales for you. You can enable Preroll, Midroll and Postroll Ads and it will just do it all for you and you get a revenue share on it. Just need to set your Midroll positions in each of your episodes. -Podcast Review of the Week: This Week Unwrapped w/ Oilly Mann - The biggest unreported Global stories of the week, discussed, digested and debated. Hear a sample of “The Week Unwrapped delves behind the headlines and debate what really matters from the past seven days. Is hypersonic flight the future of aviation? Are €1 homes in the Italian countryside worth the money? Play Audio Clip from This Week Unwrapped from the UK --> https://www.theweek.co.uk/the-week-unwrappedFeatured Podcast Show Of The Week: Mean Book Club Podcast -- > https://www.spreaker.com/show/mean-book-club Teaser for Season 3, which came out , Tues, Feb 12th! https://www.spreaker.com/episode/16957991Coming up you are going to hear from four ladies from the Upright Citizens Brigade Theater in New York, Huffington Post, and Bleacher Report. Clara, Sabrina, Sarah, and Johnna read and make fun of New York Times Best Selling books so that you don't have to. New episodes every Tuesday. Here is a bit more from them! - Sent us a Terrific Show Promo -- play here-Comment - Linda Irwin Love the Epidemic Sound music, too! The best place I have ever found to license music.https://www.spreaker.com/store/music-and-effects-licensingChoose from a library of 30,000+ music tracks and 30,000+ sound effects, all royalty-free, together with a simple content license, all powered by Epidemic Sound. Not only can you use these tracks in your podcast, but you’ll be able to distribute your content worldwide without breaking your license restrictions, all rights cleared. Full songs as well as separated instrumental mixes or "stems" to easily trim and loop are yours for the taking.-How does it work?Sign up for a subscription at $99 a year allowing you access to Epidemic Sound’s music and sound effects library.Download your choice of music and sound effects.Your license will cover you for any music you use during your subscription for the life of your content even if you cancel your subscription in the future.Add them to Spreaker Studio and use them throughout your recordings.-Podcasting & Spreaker Event CalendarSpreaker Valentines Day Curated Show List Promotion Starts TODAY (Feb 13) - Featuring a terrific NEW Spreaker Show: “Not Ok Cupid Podcast” on Valentines Day to get some dating and relationship ideas -- https://www.spreaker.com/show/not-ok-cupid-podcast - Give a listen to a sample from their episode #2 Play a clip from ithttps://www.spreaker.com/podcasts/valentines-stories The RAIN Podcast Business Summit: March 5th, 2019 - Unlocking the Podcasting MainstreamNew World Stages, 340 West 50th Street, New Yorkhttp://podcastbusinesssummit.com/PANEL: Podcast Marketing for Every BuyerLive host-read sponsorship messages are the traditional podcast advertising format. But an array of advertising solutions, formats, pricing models, and technology have developed to serve different marketing needs and expand the range of buyers. In 2017, host-read ads represented 70% of revenue, leaving room for pre-recorded ads. 42% of podcast revenue came from sponsor messages automatically injected into current and past shows. Programmatic audio is entering the podcast realm. Branded podcasting grew from 1.5% to 6.5% in a year. This panel explores and untangles how podcasting serves marketers of all types. Podfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - PodfestExpo.comNABShow.com - Las Vegas - April 6-11th, 2019, Voxnest and Spreaker will be there in force with a booth again this year.-Interview 1#Jared, who hosts “The Fire Rescue Show” Podcast on Spreaker - Where we discuss Fire safety, Fire trucks, and the Equipment they carry – with your host Jared - 12 year old podcaster! https://thefirerescueshow.wordpress.com/ and https://www.spreaker.com/show/the-fire-rescue-show-discussing-fire-safSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
13/02/191h 2m

NMS: Money Money Big Money

#236 Rob Greenlee, VP, Podcaster Relations at Voxnest (Spreaker) and Todd Cochrane, CEO of Blubrry.com talk about the big news in podcasting for the week. The main topic of the week is the acquisition by Spotify of Gimlet and Anchor, but we also talk about other big dollar investments in the medium and offer some perspective on what this all means in the content of the history and future of the podcasting medium.
09/02/191h 31m

SLS: Is Podcast Game Changing, Podcast Preservation

Spreaker Live Show #179 for Feb 6th, 2019Show Duration: 45 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Here is what have on the show this week:-Is Podcasting Game Changing “Is Quality Job #1” Now more than EVER for Podcasters-New Show Format and Music - Goal is high energy and informative.-Interviews are back - we have a great one today in the last half of the show with Molly Schwartz of the “Preserve this Podcast” project with tips for podcasters about podcast episode storage and archival *Play clip from the interview-Today a “State of the Podcasting Industry” interview with me was released - https://philsvitek.com/state-of-the-podcast-industry-2019-an-interview-with-rob-greenlee/ -Featured Podcast of the WeekIf you want to send me an audio promo for your show, I would be happy to play it on the show.Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.comPodcasting Events Calendar On the show today:-Is Podcasting Game Changing “Is Quality Job #1” Now more than EVER for Podcasters-To grow audience - quality is key - driving value-Audio sound fidelity is growing in importance-What other factors impact this feeling of quality?-Audio quality is tough -New Show Format and Music - Goal is high energy and informative.More audio sizzle and show format complexityMore like the old radio show that I did for many yearsHopefully rises the bar on the perception of the show production, still working out the kinksPlease let me know if you like it better and if somethings could be better-Featured Podcast Show Of The Week: Shelf Addiction Podcast hosted by Tamara Ford, Blogger & Audio Influencer, Book & Pop Culture - http://www.shelfaddiction.com - Sent us a Terrific Show Promo Richard C Media - I've been wanting to start a podcast for a long time I even have a plan with spreaker but have never used it. I been really working here lately to get a show going but am kind of stuck on making sure I have content. I have been binge listening to your show today and have gotten some good information. Thank you, so hopefully I will have a show up on spreaker soon. https://www.spreaker.com/user/richcYou have two shows listed on your account: The Future You Podcast - Coffee with Jesus Podcast.. Just get going with episodes.-Podcasting Event CalendarPodfest Multimedia Expo in Orlando is Coming Too in March 7-9th, In Orlando - http://PodfestExpo.comInterview:Molly Schwartz, Studio Manager at METRO (Metropolitan New York Library Council) - Podcast Preservation Project “Preserve This Podcast” - http://preservethispodcast.org/We're a group of podcasters and trained archivists who are creating a podcast, a zine, and traveling workshops to teach independent podcasters how to bake file preservation practices into their production workflow.Grant-funded project that will help podcasters make sure their work doesn’t disappear. We received $142,000 in grant funding from the The Andrew W. Mellon Foundation to help independent podcasters protect their work against the threats of digital decay. They are passionate about making sure the diverse podcast stories are being saved in the ever changing tech media upgrades.The grant, titled “Preserve this Podcast: A Podcast Tutorial and Outreach Project,” will fund an education and awareness campaign to promote affordable, easy-to-implement archival techniques for digital audio preservation.Topics:What are the goals of the podcast  preservation project? Why does Podcast preservation face challenges? Generally, what is the normal limits and reliability of typical digital archiving/storage media and processes?Why is there lack of awareness about podcast preservation practices?Is preservation expensive and hard?I’m not even putting my files in the Internet ArchiveWho is media preservation for?What are some of the basic of preservation practices that podcast publishers should follow?http://preservethispodcast.org/assets/PreserveThisPodcast_Zine_Online.pdfMolly’s Article https://medium.com/the-bytegeist-blog/preserve-this-podcast-ae8e93ac83aeSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
06/02/1943m 40s

NMS: Is Spotify Acquiring Gimlet

#235 Todd Cochrane, CEO of Blubrry.com and Rob Greenlee, VP. Podcaster Relations at Voxnest's Spreaker.com discuss hot podcasting topics in this weeks Live episode. We cover the recent article saying Spotify in talks to buy Gimlet Media and so much more in this 90 min episode. geeknews at gmail dot com and rob at robgreenlee dot com.
02/02/191h 34m

SLS: What and Who is a Podcaster

Spreaker Live Show #178 for Jan 30th, 2019Show Duration: 25 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com- You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com- Top Tricks for Promoting Your Podcast With Instagram https://blog.spreaker.com/top-tricks-for-promoting-your-podcast-with-instagram/How to Get Follows Via Your BioHave a distinct content voiceEngage With Your Audience With Instagram StoriesUse Instagram Ads to Target Your FansMake Your Feed Unique! Show Today: - What and Who is A Podcaster?- Top Tricks for Promoting Your Podcast With Instagram- Show Promo - The Wrap Up Show with J Cleveland Payne - http://jclevelandpayne.net- SLS Show Format Change is Coming- http://Podfestexpo- Listener Comments & Questions On the show today:What and Who is A Podcaster?Is a person who cares about connecting, helping and sharing a passion with others. Is willing to put themselves out there and take a risk to find success at some level in the hard yet fun journey of being a content creator, leader, facilitator of others success and communicator that brings people together.- We got a show PROMO this past week and wanted to play them here.Hello Rob (and Alex)Thank you for the work you put into the Spreaker Live Show every week. Since I found out about it about a year ago, I don't think I've missed more than a few episodes, and the information on the Spreaker platform and the industry in general has been great.You have asked for a few promos for shows that use the Spreaker platform, and I have, well, a lot currently. I am attaching a :30 and a :60 promo for my Weekly News & Current Event Review Show, and hope one makes the cut for a shoutout soon.Thanks,J Cleveland Payne | jclevelandpayne.net“The Wrap Up Show with J Cleveland Payne” Show- SLS Show Format Change is Coming - More Interviews of Spreaker Podcasters, External Distribution Platforms, Other Leaders in the Podcasting Industry on topics that you need to know about. - Also we will also focus on New Tools and Opportunities on the Voxnest Spreaker platform - Hopefully connect more with Spreaker Show hosts to offer show audio promos - This all starts Next Week - Feb 6th episode - Alex will still be with us also for the first part of every show and you will have the choice to listen to each of the 2 interview conversations we will have in the last half of the show each week. - Will also go back to doing some episodes from podcasting events again - NABShow and others - PodfestExpo.com in Orlando is Coming Too in March - 7-9thPanel Title: Is Podcasting Headed Towards Crazy Change? Description: We will take a look at why it seems the podcasting market seems a little nuts these days. We will explore why 2019 will be transformational year in podcasting. Panelists will cover every major facet of the podcasting space related to content, platforms, audience, metrics and monetization to decode the wild market ride we are on. Moderator: Rob Greenlee, VP, Podcaster Relations, Voxnest's SpreakerPanelists:Rob Walch, VP, Podcaster Relations, LibsynJordan Harbinger, Host The Jordon Harbinger ShowJessica Kupferman, Host of She PodcastsDave Jackson, Host of The School of PodcastingTodd Cochrane, CEO, Blubrry and PowerPress- Listener Comments:Linda IrwinWe chose a name that we knew no one would have.We had created our web site, Facebook page, Twitter and You Tube accounts two and a half weeks ahead of our first launch date on Spreaker.We started our show based on what we did in television 20 years prior.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
30/01/1924m 18s

NMS: Podcon Wrap up

In this episode #234 Todd Cochrane, CEO of Blubrry.com and PowerPress Podcasting Plugin for WordPress and Rob Greenlee, VP of Podcaster Relations at Voxnest's Spreaker discuss Podcon2 in Seattle at http://podcon.com and the growing commercialization of the podcasting medium and its implications on the future of the medium. Many more topics were discussed. See past video episodes at http://NewMediaShow.com
26/01/191h 40m

SLS: How to "Launch" your podcast

Spreaker Live Show #177 for Jan 23th, 2019Show Duration: 50 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Show Today: - Podcon2 Recap- How to "Launch" your podcast?- How important is a Podcast Name? - Is shorter shows better? - Is it more important to be creative or descriptive? - Listener Comments & QuestionsOn the show today:How to "Launch" your podcast?- Plan Content- Quality Mic and Recording- Get Podcast Host- Then determine First full episode launch date- Then Create Promo/Preview Episode - Publish it- Then Submit to ALL Distribution Platforms- Then Promote the Launch on Social/Website/Media- Launch with your first episode on Launch dayHow important is Podcast Name?- Short is Idea and catchy that communicates theme that is not too long- Descriptive to what the show is aboutIs shorter shows better?- As long as it needs to be- As long as it is interesting and entertaining - not boring- Generally 30-50 minutes longIs it more important to be creative or descriptive?- Ideally balance of both is good, depending on the content- Personality is key, like discussed recently on the show- Clarity of information and message tends to be more descriptive- Creative takes listeners on a ride of imaginationhttp://PodfestExpo.com in Orlando is Coming in March, 2019 Listener Comments:Jason RigdenThanks for mentioning the Seattle Podcasters Guild! What makes a "podcast city" is the community of podcasters. A strong local ecosystem makes for strong shows. It is just like in music. Cities with strong interconnected music communities produce exceptional bands. I think the same thing will work for podcasting. We just need to start building those communities and that is exactly what the guild is trying to do. The DMVShowHey guys! I actually started my podcast doing live shows roughly 2 yrs ago. It is definitely challenging being the host, producer, sound engineer and all in between. I never edited anything.. I love doing it live unfortunately, I ran out of material. But i am planning a reboost to the show....fine tune....thxs for all the adviseSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
23/01/1951m 0s

SLS: Top Reasons To Podcast Live

Spreaker Live Show #176 for Jan 16th, 2019Show Duration: 50 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Show Today: - Top Reasons To Podcast Live- 2018 Saw Fast Growth in NEW Podcasts Published - Podcon 2 is coming this Weekend Jan 19-20 in Seattle at http://Podcon.com- Listener Comments & QuestionsOn the show today:- Top Reasons To Podcast Live - Is LIVE Podcasting A Thing? When I started podcasting in 2012, live podcasting was a relatively new thing. Podcasts were always an “on-demand” medium, allowing you to consume pre-recorded content later via RSS. In fact, only a few podcasting companies allowed you to podcast live, like my podcast host Spreaker.com.Like other users I played with the go-live option, but preferred to take the safe, traditional route and pre-record the show. It wasn’t until I did a live all-day marathon that I found the true power of doing a live broadcast. Now, in 2018, I’m all in on live broadcasting! Here are the top reasons why you should consider going live.Instant Interaction And Feedback - Listener FriendshipsDid you just hit your listener’s funny bone? It’s easy to see with the string of LOLs and emojis in the comments section. Shock your audience into silence? Silent phones are a dead giveaway. Did you piss off all your listeners? The ALL CAPS comments full of bite and bile tell the tale. If you wonder how listeners are reacting to your show, going live is a great way to get instant feedback. Most podcasts may get five to 10 comments max per episode, but go live and it is common to get hundreds of comments per episode. Granted, many of the comments are from the same users, but the overall interaction and feedback is far and beyond any on-demand podcast you might do.Immediate Satisfaction - Both Host and Live ListenerWhen I was an actor doing live theater, I loved the immediate satisfaction of hearing the audience gasp from a dramatic moment on stage. My fellow thespians and I would become motivated and energized by their reaction. You will find the same thing happening to you when broadcasting live. Don’t forget this goes both ways. Your audience will get immediate acknowledgement in real time and it will encourage them to give even more feedback. Less Production Time - Pre-planning makes a differencePre-production not your thing? Going live can help with that. Just play a quick intro and get into the meat of the show. No need for fancy sound bites, effects, royal music, etc. Find post-production editing too time consuming? No worries, since the show is already published. When using platforms like Spreaker.com you have the option to have the live broadcast archived. The download is then available to those who prefer to listen on-demand. It’s Exciting! --- Thrill and Scary Too!I still get a rush when I see the “Live” light turn on. There is a certain energy that comes with broadcasting live. Part of the excitement is not knowing what might happen next. There is a vibe you just don’t get recording a podcast by yourself in an empty room. On-demand can actually feel a bit boring after going live for a while.Alex Exum is the host of ‘Live Talk’ Monday – Thursdays 7 p.m. PST at livetalk.live and thefringe.fm. 2018 Saw Large Growth in NEW Podcasts Published - Doubling of EpisodesSuccessful podcasters know they need to earn listeners’ time, attention, and loyalty. It’s never been more important to produce original, high-quality, creatively brave shows. It’s never been more important to invest in audience development and show marketing.The crowd is getting bigger. How will you stand out? https://blog.pacific-content.com/feeling-overwhelmed-by-the-sheer-number-of-podcasts-its-not-just-you-d46b37a8fdcc Podcon 2 is coming this weekend Jan 19-20 in Seattle at http://Podcon.comDiscount on tickets is available by using discount code “spreaker” - $10 offSpreaker will have a booth and is Silver Sponsor of the eventWe will have 4 people from Spreaker (Voxnest) at the event http://PodfestExpo.com in Orlando is Coming Too in March Listener Comments:Shelf AddictionThat day I was featured, I think there was a small spike in listens. It wasn't drastic, but I did notice a small bump. ~TamaraTHE FRINGE FMI think another thing people need to ask themselves is.....Are they ready to be heard by thousands? Is the show ready to go? Because listeners give you one or two chances and that's about it.Linda Irwin Get onto as many platforms as you can because you catch new people that way. I very recently returned to You Tube. Before you join those platforms, be sure to read the fine print on their terms of service. Many newer ones claim full ownership to your content. Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
16/01/1947m 43s

SLS: How Personality Grows Listeners

Spreaker Live Show #175 for Jan 9th, 2019Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com Show Today: - How do we get Listeners to Care About Listening to Podcasts- More Show Distribution is Coming to Spreaker via airable API deal - Podcon 2 is coming Jan 19-20 in Seattle at Podcon.com- Spreaker has a WordPress Shortcode Audio Player Plugin - Listener Comments & QuestionsOn the show today:- How do we get Listeners to Care About Listening to PodcastsWe need to help new listeners have a motivation to listen and even just care about podcasting. They need to see some benefit from listening before they will take the time to listen.What are the benefits and how we might expose them to new potential listeners- More Show Distribution is Coming to Spreaker via airable API deal To align with CES in Vegas Spreaker has done a deal to enable shows to be distributed via new electronics devices.VOXNEST's SPREAKER podcast platform has inked a partnership deal with TUNE IN GmbH's airable platform which allows hardware manufacturers to integrate internet-delivered media to their devices. Under the pact, SPREAKER podcasts will be available to enabled device users and a collection of SPREAKER shows will be featured in a dedicated content channel via the API.With SPREAKER being on consumer electronics and high-end audio equipment, it’s important that customers using these devices have access to podcast content as well, not just music. Partnering with airable is a great opportunity to promote the podcast content across consumer electronics platforms and devices.”- Podcon 2 is coming Jan 19-20 in Seattle at http://Podcon.comDiscount on tickets is available by using discount code “spreaker” - $10 offSpreaker will have a booth and is Silver Sponsor of the eventWe will have 4 people from Spreaker (Voxnest) at the event - Spreaker has a WordPress Shortcode Audio Player PluginThe Spreaker shortcode plugin is an easy way to embed Spreaker audio player into your WordPress blog. It works for any Spreaker episode, show, or user. Once you install this plugin, it will work on all of your blog posts.A simple example: [spreaker type=player resource="episode_id=3331356"]https://wordpress.org/plugins/spreaker-shortcode/#description - Listener Comments:Man In BetaInteresting intro conversation about live/radio. Alex spoke about the audio quality. I agree it needs to be of a certain standard, but have you heard talk radio? Some of that quality is poor - even the BBC. Content is king.debi daly™i strive to bring laughter and informationwe live in a very negative world todaySpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
09/01/1954m 14s

NMS: Spotify Ads Coming?

#233 Todd Cochrane and Rob Greenlee discuss the podcasting space of the week.
05/01/191h 43m

NMS: 2019 Podcasting Predictions

#232 Rob Greenlee (rob at voxnest com) and Todd Cochrane (geeknews at gmail com) offer their 2019 Predictions for the podcasting space in this audio only episode.
29/12/181h 3m

SLS: 2019 Podcasting Trends To Watch, Holiday Podcasting

Spreaker Live Show #174 for Dec 19th, 2018Show Duration: 60 minutes- Host: Rob Greenlee, VP of Podcaster Relations of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.com- Spreaker Blog Topics: http://Blog.Spreaker.com - Olá! Spreaker Studio App Now Speaks Brazilian Portuguese - Growing your podcast listeners? Try these 8 tips Show Today: - 7 Podcasting Trends to Watch For in 2019- Should you podcast during the holidays? - Podcasts have an Increasingly Diverse Audience - Listener CommentsOn the show today:- Podcasting Trends To Watch For in 2019:1) In 2018, growth on the podcast content side has been outpacing the listening side, and that’s leading me to wonder whether all this content can realistically find an audience that will align with the projected advertising revenue in 2019 and beyond. If podcast history serves as a guide, growth in audience will catch up eventually to bring balance again. What this means is that podcasters can't simply build it and wait for audiences to come. In 2019 and beyond, as more and more content is available, it will be increasingly important the whole podcast industry focus on converting more android smartphone and radio listeners to becoming podcast listeners in 2019.2) Podcasters in 2019 will be looking to get in all the new music service platforms and grow big audiences while also expecting more promotional support from their podcast hosting platforms. Those platforms providing this level of support will prove challenging to do across thousands of podcast shows, but is very much part of the growing need and desire to grow the podcast listening audience for their show and the overall industry.3) Listening trends in 2019 will increasingly be built around very diverse audience communities. No longer can podcasts be seen as a by-white-male, for-white-male medium. In fact, 2018 marked the year when the demographics of podcast audiences nearly mirrored the demographics of the United States overall. at least for gender and ethnicity4) International growth of downloads will continue in 2019 from these top 10 fastest growing countries based on Voxnest data in 2018: Brazil, New Zealand, Ireland, Netherlands, Japan, Hong Kong, Australia, Turkey, Mexico, United Kingdom of Great Britain and Northern Ireland. Looking at the countries with the highest quantity of downloads: United States of America, Denmark, Brazil, United Kingdom of Great Britain and Northern Ireland, Spain, Italy, Canada, Australia, Mexico, New Zealand, Poland. We see that even some mature podcasting markets are still growing.5) When it comes to mobile devices, the Android operating system is the global leader, with an astonishing 72% market share. Still, with just 24.4% of the market, Apple dominates when it comes to podcast listening worldwide. According to our metrics, the ratio of listening on Apple Podcasts versus general podcast listening on Android is about five to one. With this disparity, it seems getting a larger share of Android users to listen to podcasts would immediately increase the number of listeners worldwide. 6) When Google Podcasts launched, there was a lot of excitement around its potential to grow the industry exponentially and quickly. But after a surge at launch, adoption has slowed and usage declined. Six months in, most would classify the initiative as a big disappointment.Many industry leaders believe the reasons Google Podcasts has struggled include a confusing app installation process and a complete lack of promotion - particularly from podcasters, who are primarily in the Apple ecosystem. 7) In 2019 will see industry wide rollout of IAB podcast audience metrics standards that will forever change the podcast advertising market as the medium will finally have a measurement of downloads that everyone is in agreement. As more podcast hosting platforms including Voxnest’s Spreaker undergo the extensive and expensive verification for the IAB v.2 Podcast Metrics Guideline certification, advertisers’ confidence in podcasting will grow. Armed with analytics that show real, growing ROI, 2019 should be a breakthrough year where more big brands turn to the medium to reach and engage audiences. Meanwhile, as the year progresses, the emphasis on audience metrics as the competitive feature that business models are built on, the industry can get back to competing based on the quality of the content.Should you podcast during the holidays?“Man In Beta” Posted this to comments from episode #172: This should go back to how well you know your audience surely? Thanksgiving was only a holiday in the States. How much of your audience are you ignoring by only thinking about one market? I think you need to look at your stats and work out WHERE your audience is before answering this question. If 90% are outside the States, then you're doing your audience a disservice. But this "States first " mentality is a little odd in the modern podcasting realm considering where most the major platforms were founded - hint: most are not from the States (Spotify, Deezer, Spreaker, SoundCloud) and ignores the global reach of Google and Apple Podcasts. Americans need to get their heads out of their box and realise there is a whole world out there full of current and potential listeners. For example, my Football Manager podcast (yes soccer) has a nice little audience in Vietnam and Australia.- Podcasts have an Increasingly Diverse Audience No longer can podcasts be seen as a by-white-male, for-white-male medium. In fact, 2018 marked the year when the demographics of podcast audiences nearly mirrored the demographics of the United States overall. at least for gender and ethnicity. According to a presentation by Edison Research at this year’s WerkIt conference, the podcast audience is now 48% female, up from 44% in 2016 and 2017. 2018- 52% men /48% women2017- 56% men / 44% women2016- 56% men/ 44% womenThe nearly-even split is only part of the story. In the U.S., women buy more than 80 percent of all U.S. goods and services, making them an important audience for advertisers. Furthermore, self-identified heavy podcast listeners fall into highly-coveted demographic groups: married, millennials with kids and high earnings. It’s the growth of this audience that will bring more brands to podcast advertising to catalyze the industry’s growth. - Listener Comments:Linda Irwin I use different voices for my characters, too. I doubt if I could find anyone else to help me out and my comedy partner is unavailable for over a year and a half now.I sometimes have to change the days I do shows month to month, but I warn people in the show itself before the schedule changes.I also do not have a minimum time length but I do not go over 45 minutes. Our listeners prefer that.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
19/12/1858m 18s

SLS: Going Deep on Storytelling Productions, Duration again

Spreaker Live Show #173 for Dec 12th, 2018Show Duration: 75 minutes- Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at rob@spreaker.comShow Today: - How to make your podcast the right length- What is behind all the Success of Reality & Fictional Storytelling in Podcasting Today- This week we speak with Award Winning Podcaster Jonathan Zenti, Voxnest’s Spreaker New Head of Content- Listener Show Promo - Linda Irwin - Awesome Insanity Surfers - http://AISXQ.com- Listener CommentsOn the show today:- How to make your podcast the right lengthPodcasts are a multi-tasking and very personal medium - that is, you can listen to a podcast while you do something else...many places in your life on can listen too. Does knowing how long listening opportunities are?The average commuting time in the US is 26 minutes. If you make a podcast longer than the average commute time, would be less those listening while commuting. Shorter, can make some feel disappointed.The overall average length of a podcast is 43 minutesBut that 43 minutes figure includes all podcasts, whether they're popular or not. How long is a popular one? It turns out that the average length of a top 100 podcast (in October 2018) is 53 minutes. So does it really matter or should it matter for different genres… like video game podcasts are 90 minutesMy NewMediaShow is 90+ minutes long and it has 12,000 plus listeners per episode - podcast about podcasting...- Listener Promo: Linda Irwin - Awesome Insanity Surfers - AISXQ.com - Interview GuestI am joined by Jonathan Zenti, Voxnest’s Spreaker New Head of Content out of Italy.. He is a storytelling podcast producer and recently won a Third Coast Podcast Conference Award for his Meat podcast at meatpodcast.com. Meat is a podcast about our bodies and the lives we live because of them Welcome Jonathan Jonathan, Let’s talk about your new role of Head of Content at Voxnest ‘s Spreaker what are you going to be focusing on? Tell us about your radio producer history and how you got started producing storytelling audio... and your entry into podcasting with your award winning Meat podcast… Let’s play a clip from your first episode of “Meat” and then we can talk about the process of making this type of podcast What is the secret and magic behind storytelling podcasts? Tell us about your series production of Meat and how you put that together. What was the idea behind Meat? Where do stories like this come from? Tell us about the recording gear you use to get those great sounding clips Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
12/12/181h 14m

SLS: Global Podcast Advertising Expands

Spreaker Live Show #172 for Nov 28th, 2018Show Duration: 43 minutes- Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)- Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker- We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com- You can now get the show on Google Podcasts App on Android- You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- If you want to send me an audio promo for your show, I would be happy to play it on the show. - Just create an MP3 and give me a brief description of your show in an email to me at (rob at spreaker.com)- We also announced that we have hired a NEW Head of Content at Voxnest (Spreaker) - Jonathan Zenti out of Rome, Italy. He will be joining us soon here on the show to talk content with us. He is a storytelling podcast producer and recently won a Third Coast Podcast Conference Award for his Meat podcast - http://www.meatpodcast.com/- We have also Hired a new Head of Strategic Partnerships - Mattia Verzella out of NY - This all means things are going to me moving faster on many fronts at the company. - Deezer podcast distribution support is coming soon too. More next week on this topic.Show Today: - Should your do your podcast over a holiday?- International Podcast Advertising is Growing - Record your podcast hand-free with Siri Shortcuts and Spreaker Studio- Listener CommentsOn the show today:- International Podcast Advertising is GrowingWe announced a deal with DAX to drive more podcast advertising opportunities to all podcasters building audiences outside of the USA into countries like UK, but are doing it in Canada, Italy, Spain and other countries.We are growing this area with our international presence.Podcasting solution provider Voxnest announces today that it has partnered with DAX to help monetize UK audiences. Voxnest customers, including those on the company’s Spreaker platform, now have the benefit of DAX monetization, while advertisers can take advantage of advanced targeting and measurement solutions. “It’s an exciting time to be involved in this medium, and we’re confident that our easy-to-use, efficient and scalable solution for creating, monetizing and distributing audio content will have a catalyzing effect on creators worldwide.”This is utilizing Dynamic Ad Insertion technology at Voxnest to Spreaker to help all levels of podcasters to monetize.- Record your podcast hand-free with Siri Shortcuts and Spreaker StudioWith iOS 12, Siri became more than just a voice assistant, it became your virtual mind reader, with the ability to recommend you things you should, or usually do, at particular times.Siri now has the power to automatically identify your common tasks, location or calendar events and will tell you whether you should be somewhere or doing something.Also, it suggests specific apps for specific situations, via its visual interface when you access Spotlight search or with the lock screen – meaning that you can repeat actions quickly and easily.Now users will be able to record phrases which Siri will understand as triggers for predefined actions and this means that it’s even easier to access some of Spreaker Studio features in iOS on iPhone and iPad.Example: Let your voice take control, use Spreaker Studio hands-freeMost interestingly though, there are two special Siri podcast commands available to use with your Spreaker Studio App which will make your podcasting life even easier.First up, is the ‘Record Audio’ trigger, there’s no need to press a button, say the command and you’ll be recording. So even if you’re out and about and doing 200 other things at once, there’s no excuse now not to get podcasting!https://blog.spreaker.com/record-your-podcast-hand-free-with-siri-shortcuts-and-spreaker-studio/- Coming Events Spreaker will be at:http://Podcon.com in Seattle - Jan 19-20, 2019 - Large eventSpreaker will have a booth and Sponsorship this year - Listener Comments & Questions:Mark Dowding - Spreaker Podcaster here - https://www.spreaker.com/user/maninbetaI have to admit I am with Alex on the Pandora thing. Being from outside the USA I don't even see my podcasts getting on to their platform, can we even get on to the Google platform yet?The other issue I have is with listener feedback. Is this going to be yet another place I have to check for listener comments? I don't want to alienate people by not responding to them. But there are too many platforms now to keep track of and see feedback on. I am now of the opinion that if you know your audience then you know where they are mostly consuming their content. I do a Football Manager podcast, a niche made mostly of a younger audience who consume a lot through youtube and Soundcloud. So those are the platforms I focus on (outside of the usual Apple, RSS crowd).Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
28/11/1841m 35s

SLS: Pandora Podcasts Arrives

Spreaker Live Show #171 for Nov 14th, 2018Show Duration: 45 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today: - Pandora Podcasts Is Finally Here- Growing Interest in Complex Storytelling Podcast Productions?- Listener CommentsOn the show today:- Pandora Podcasts Is Finally Here Yes, Spreaker is working with Pandora Yes, Your show will have the opportunity to be considered for inclusion We will be announcing a path for that next weekWhat is the Pandora Podcast Genome ProjectPandora's podcast genome project, which aims to do for podcasts what its music genome project did for music, has launched in public beta. The new initiative hopes to introduce listeners to podcasts they might enjoy based on prior listening habits, and was first announced earlier this year.https://www.businesswire.com/news/home/20181113005338/en/Pandora-Launches-Podcast-Offering-Powered-Podcast-Genome- You can ask for early beta access here if you are a current pandora user - http://pandorapodcastbeta.splashthat.com/PRPandora will roll out beta access to select listeners on mobile devices. Those interested in early access to the offering can sign-up here, with general availability in the coming weeks.“It might feel like podcasts are ubiquitous, but, eighty-three percent of Americans aren’t yet listening to podcasts on a weekly basis, and a majority of them report that’s because they simply don’t know where to start,” said Roger Lynch, Chief Executive Officer, Pandora. “Making podcasts – both individual episodes and series – easy to discover and simple to experience is how we plan to greatly grow podcast listening while simultaneously creating new and more sustainable ways to monetize them.”genres including News, Sports, Comedy, Music, Business, Technology, Entertainment, True Crime, Kids, Health and ScienceWith the introduction of podcasts, listeners can now easily enjoy all of their audio interests – music, comedy, news, sports, or politics – on Pandora, the streaming service that knows their individual listening habits the bestThe Podcast Genome Project’s unique episode-level understanding of content knows exactly what podcast you’ll want to discover next, and will serve it up through a seamless in-product experience that is uniquely personalized to each listener and will continue to grow with their tastes over time.- Growing Interest in Complex Storytelling Podcast Productions?Up in Vancouver I saw some Masterclass type sessions on very advanced reality and fictional story telling productionsBut we need more workshops on how small groups can pull together interesting shows using simple processes and tools - using hacks and tricks to reduce production time and expense to expand the numbers of people and companies wanting to product really great sounding podcasts - Coming Events Spreaker will be at:Podcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:Mark DowdingSome of those fictional shows are great - Wolverine is amazing, Weird Al is involved in one which is a period drama based in Hollywood during the golden era. But at the end of the day they are just radio plays - and this is really where radio will help raise the bar in podcasting, by bringing greater creativity to the medium. They can keep their over advertised, music heavy shows.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
14/11/1845m 30s

SLS: Coming Fictional Podcasting Boom

Spreaker Live Show #170 for Nov 7th, 2018Show Duration: 29 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3pm PST / 6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today: - Is a Fictional Podcasting Boom Building?- Is the podcast listening ear an erogenous zone?- Update on Podcasting to Spotify - Listener CommentsOn the show today:- Coming Fictional Podcasting Boom? Marvel Wolverine Podcast - https://podnews.net/press-release/wolverine-s2“We’re Alive” podcast from 2009 and many seasons and 100 million downloadsNew content companies forming in LA and NYC focus.- Is the podcast listening ear an erogenous zone?"The ear is an erogenous zone". Sarah Torporoff went to the Paris Podcast Festival. Luckily she speaks French, so was able to understand it all. Enjoy this writeup of the event https://medium.com/audio-musings/a-podcast-festival-of-ones-own-56180b6099f3- How to Submit a Podcast to Spotifythe most famous digital audio content platform in the world with 159 million users worldwide and a reported 83 million paying subscribers in June 2018 (up from 57 million in June 2017).Spotify re-hosts your show which means if you have your ads set with Dynamic Ad Insertion they won’t be played – but keep your eyes peeled as Podnews recently stated in one of their recent newsletters that Spotify are currently testing pass-through shows!What’s Needed To Get Approved on SpotifyThis is where we want to explain to you the basics for getting your audio content “Spotify ready”! At a basic level, to submit your podcast to Spotify you need to make sure it is in the following format:-MP3 format with a good quality level: audio with bitrates between 96 and 320 kbps).-Size: Each episode needs to be under 200MB. 200MB works out to be around 83 minutes at 320Kbps or over 200 minutes at 128Kbps.-Podcast Image: your artwork must be square (1:1), the highest resolution possible and either a JPEG or PNG. -Podcast feed values: special characters, in particular the ampersand (&) character must be HTML encoded (&). HTML tags such as or will be removed by Spotify.-Episode titles: should not exceed 20 characters to ensure they sit well on all Spotify screens.-Podcast feed fields: All podcast feeds must have a title, image and at least 1 episode to qualify.-Last but definitely not least, always make sure that your content doesn’t include any copyrighted materials (Podsafe content is fine!).How Long Does it Take and How Do I Know if I’ve Been Approved?Now you’ve sent your podcast to Spotify it’s all just a waiting game! Approval can take anywhere between a few hours to 5 days.The best way to get your podcast on Spotify is to host it on one of the recommended platforms, such as: Spreaker, Libsyn or Podbean. If you’re hosting your podcast on SoundCloud you might use the form from Spotify. https://artists.spotify.com/faq/popular#how-do-i-get-a-podcast-on-spotifyhttps://podcasters.spotify.com/Where do you see Spotify statistics?After your show starts to get plays on Spotify you’ll no doubt want to see what effect it has on your listens! Although Spotify doesn’t give podcasters direct access to their stats and data, most of the numbers you need to know you’ll find by checking your host platform. Spreaker has made sure your Statistics Dashboard on your CMS page includes your Spotify plays and downloads and when you access your Sources pagehttps://blog.spreaker.com/how-to-submit-a-podcast-to-spotify/- Coming Events Spreaker will be at:Next Event: Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.caPodcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:Linda IrwinAlex ended up in a Sasquatch's tummyTamara - Shelf AddictionI appreciated hearing from Amy today. Thanks for having her on.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
07/11/1828m 27s

SLS: Growing Impact of Apple Watch on Podcasting

Spreaker Live Show #169 for Oct 31st, 2018Show Duration: 49 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Guest Co-Host: Amy Domestico, Customer Success Manager, Voxnest -We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- Wow, thank you for the 52 comments on our last episode 21 days ago, been slacking off!!Show Today: - Is Apple iWatch Dramatically Changing Podcast Listening?- Does Podcasting Need a New Professional Association- Enabling your Spreaker Monetization Tools- Listener Comments & QuestionsOn the show today:-Is Apple Watch Dramatically Changing Podcast Listening? 9-10% of the Downloads for this Show is going to Apple Watch and “AirPods”Voxnest the parent company Spreaker has said that data on average is showing, 9.4% of all podcast downloads on an Apple Watch device. With Amazing 'bumps” higher to 13% on Weekends.. Apple Watches gained the option to play podcasts in mid September.That is fast adoption and change. Not sure if it is growth in listening, but could be?the ability to have Podcasts app on the watch has been added by watchOS 5, the latest operating system available for Apple Watch. It goes together with iOS12 (on the iPhone).For sure, you can both download episodes on the watch and play them later (offline) but also play them as a stream.-Do We Need a New Podcasting Association?Any industry association needs to be a) international; b) representative of the industry (so have NPR in there as well as indies); c) the blessing of Apple, Spotify and Google.You might be asking a simple question of Why? Yes again, we have been here before and it was called the Association of Downloadable Media (ADM). It was a grassroots started organization formed by some of the larger players in the podcasting space back in 2008.Now ten years later and much maturity in the market has occurred, but most new people to podcasting will not have known this history. It is also true that it does not matter now much what happened in the past, but what we do now going forward. I agree with that thought, but some lessons can be learned from that experience to make an organization work this time.The ADM was mostly a failure by most measures with group in fighting and backroom closed door communications in efforts to control the efforts of the group, but some good came out of it and we did set some very basic measurement standards that has carried the overall podcasting industry till the more recent efforts by the IAB Podcast Metrics Working Group to establish v.1 and more recently IAB v.2 Podcast Metrics Standards.The thought is to create and industry group that can collaborate to create more standards in the industry around advertising formats, best practices around dynamic ad insertion and programmatic ad buying. The large brands and agencies need some whitepapers with examples of successful advertising campaigns.As we see host/talent read ad spots converge more with programmatic buying platforms we will see revenue grow in the podcasting medium.Clearly we also need to keep working on audio playing client side metrics to realize the complete picture of listening from downloaded podcast audio files.This new unnamed podcast industry association would enable everyone to come together around growing the listening side of the podcasting industry with the potential of co-op online and offline marketing and promotion.I have a proposed name for the new association and that might be “Professional Podcast Association” (PPA) or “Global Podcast Association” (GPA). Please reach out and let me know if you have any other ideas about this proposal – rob at robgreenlee dotcom.Article: http://www.robgreenlee.com/2018/10/26/is-a-new-podcasting-industry-association-needed-again/-Enabling your Spreaker Monetization ToolsEvery Show Created on Spreaker can be enabled to create cash for the podcasterAll opt in too! You enable and then turn on pre,mid and post rolls in all your episodesI suggest to enable early mid-rolls across all your episodesMidrolls are very important-Coming Events Spreaker will be at:Next Event: Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.caPodcon.com in Seattle - Jan 19-20, 2019 - Large event-Listener Comments & Questions:THE FRINGE FMYep! Spreaker is the only one doing it right for audience interaction and syndication for publishers. People need to know the power of Spreaker.Linda IrwinI listen to pod-casts when I am home (most of the time) and listen to radio when we are travelling in the truck (not very much). I really do not cross over the two.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
31/10/1849m 12s

SLS: Will Radio Help Grow Podcasting

Spreaker Live Show #168 for Oct 24th, 2018Show Duration: 45 minutes-Host: I’m Rob Greenlee of Voxnest that operates Spreaker. I am a 14+ year podcaster that started out on the radio. This is the official podcast of Spreaker platform. @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- Wow, thank you for the 52 comments on our last episode 21 days ago, been slacking off!!Show Today: - Will Radio Help Podcasting Grow?- How to Expand your Audience on Android - Listener CommentsOn the show today:- Will Radio Helping Podcasting Grow? Recent announcement of iHeartRadio Podcast Awards Attention on Jan 18th, 2019All the National Radio Ads Running for the event on 1,000’s of radio stationsGetting your show submitted to iHeartRadio is easy on SpreakerBut radio reaches a little older audience then typical podcast listener todayRadio still has huge numbers of listeners, but how engaged are they in listening? Podcasting has stronger attention and engagement level to the the content then radio has? - How to Expand your Audience on Android Drop referencing Google Play Music Podcasts (USA only and will be shut down soon)Look up your link in Google Podcasts and promote that instead as it is global and targeted at Android users - https://search.google.com/devtools/podcast/preview Use latest - Google Podcasts icon buttons for your links - https://developers.google.com/search/docs/data-types/images/google_podcasts_brand_assets.zipShare screenshot of your show in the Google Podcasts app - Coming Events Spreaker will be at:Next Event: Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.cahttp://Podcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:THE FRINGE FMMy show LTV has grown entirely off of interviews. The trick is to ALSO be intimate with your audience...don't do the entire show as an interview if possible.IleaneI don't think podfaded shows need to be removed, I just think they should be further down in search results -- not at the very top.IleaneI think that listening in the car might be impacted by how many people are in the car with you. I know that I don't listen to podcasts if I have someone in the car with me. Do you?Andrew McGivernSome of the podfaded shows are still relevant though. If the content is evergreen and still valuable it should still rank... but there are a lot of podcasts that rank that are not evergreen.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
24/10/1844m 35s

NMS: Surprise Acquisitions

Surprise Acquisitions NMS #223 with Todd Cochrane and Rob Greenlee. Discussion about Scripps and Triton Digital Merger, NAB Show NYC and RAIN Summit in Toronto, Canada.
20/10/181h 3m

SLS: Podcasting Market Adjustments

Spreaker Live Show #167 for Oct 3rd, 2018Show Duration: 45 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill- Hot topics requested by Alex's "Live Talk" show listeners- Are podcast interviews Dead! Why?Show Today: - Are Podcasting Interviews in Decline- Is Podcasting Market in an Adjustment Phase - No Podcast Bubble Burst- Why has In-Car Podcast Audio Listening Stalled- Listener CommentsOn the show today:- Is Podcasting Market in an Adjustment Phase - No Podcast Bubble BurstPODCASTING WAS SUPPOSED TO BE one of the saviors of digital media—inexpensive, addicting, profitable, and popular.https://www.cjr.org/the_new_gatekeepers/podcast-bubble-burst.phpIt is tough to say we had too much quality content in the mediumMaybe too much content for the listen side to supportPodfather Adam Curry pushes back on Podcast Bubble Burstinghttps://noagendasocial.com/@adam/100786368478846505We need more listeners and how we count it needs to yet still be certified to be consistant- Why has In-Car Podcast Audio Listening Stalled While podcast listening is clearly growing, for most people.Listening to a podcast in the car can be more trouble than it’s worth to many. The radio that is baked into the car is easy to use, comes with a lifetime of habituation, and provides good enough content (music, talk radio) for the overwhelming majority of people.Blend that with the fact that most individual rides are not that long, and bothering with a podcast (or audiobook) is just not worth it for most people.Edison Research unveiled some data about in-car audio. Podcasting appeared to be part of the "other" category, at less than 4% of all audio listened-to in the car.https://mediaconfidential.blogspot.com/2018/09/radio-show-radio-sharing-tsl-with-more.html- Coming Events Spreaker will be at:Next Event: Rain Summit Canada - Toronto - Oct 10th, 2018NAB NYC - Oct 17-18, 2018 - Booth N264https://www.nabshowny.com/Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.ca/programming-announcementPodcon.com in Seattle - Jan 19-20, 2019 - Large event- Listener Comments & Questions:Linda IrwinI changed my profile picture. Does that show in your RSS feed on I-Tunes? It is showing on Spotify and Player.fm.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
03/10/1847m 39s

SLS: Adding Guests or Callers to Podcasts

Spreaker Live Show #166 for Sept 26th, 2018Show Duration: 45 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillWe have removed User Level RSS feeds from SpreakerNew Survey Research “Podcast Trend Report”* 76.8% of people listen to podcasts for more than 7 hours each week.* 61.2% of respondents spend more time listening to podcasts than watching TV.* 48.8% of respondents said they purchased an item after hearing it advertised on a podcast.* 57.4% of podcasters list marketing and building an audience among their top challenges.https://discoverpods.com/podcast-trends-report-2018/Show Today: - New Podcast Trend Report 2018- Adding Callers & Guests To Your Live Show- Apple Releases Podcast Marketing Best Practices Website- Great Britain = England, Scotland, and Wales added to AdRev Program- Listener Comments & QuestionsOn the show today:High Adding Callers & Guests To Your Show Am producing a video series on using Spreaker Studio for Desktop With these external platforms:- Skype- Google Hangout- Zoom- Uberconference- FreeConferenceCall-Apple Releases Podcast Marketing Tips https://podcaster.apple.com/You’re a podcaster. But there’s another name for what you are: a storyteller. So when it comes to marketing your show, think of it as telling the story of your podcast. Use these tips and best practices to help get the word out, so your show can find listeners everywhere.Fundamentals of Podcast Marketinghttps://www.apple.com/itunes/marketing-on-podcasts/identity-guidelines.html-Great Britain = England, Scotland, and Wales added to AdRev ProgramShows based in there can make AdRev share revenue now-Coming Events Spreaker will be at:Next Event: Rain Summit Canada - Toronto - Oct 10th, 18NAB NYC - Oct 17-18, 2018 - Booth N264https://www.nabshowny.com/Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.ca/programming-announcementPodcon.com in Seattle - Jan 19-20, 2019 - Large eventListener Comments & Questions:FreeCircle Hi guys, I love the name of your show! I feel it gives you an authority like feeling in the business. Gives me that feeling you know what you are talking about. The name got me hooked. Great job to the both of you we learn a lot. Thanks.Shelf Addiction I've taught five people at my job in the last month how to listen to a podcast and I always load mines on there first. LOLSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
26/09/1836m 34s

SLS: High Value of Lower Cost Podcasts

Spreaker Live Show #165 for Sept 19th, 2018Show Duration: 45 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today:- High value of Lower Cost Podcast Creation- How we grow overall audience listening to podcasts globally?- How To Sell Your Product With Podcasts- Coming Events Spreaker will be AttendingOn the show today:High Value of Lower Cost Podcast Creation - A few large content creators have closed down original podcast creation teams - We have seen this before - usually related to costs vs revenue = audience growth?- Podcasts can be created that have high value, but for low cost.- Audience growth expectations can often times be unrealistic with high expectations of audience/revenue opens door to acceptance of high costs- Podcasting medium is growing slowly, the hype of the medium is creating expectations- Very small market for podcast series that have 5-10 people production teams- Very high ad revenue growth expectations in market - but to hit the numbers we need more inventory that advertisers want to buy into- Revenge of the Independents???How we grow overall audience listening to podcasts globally?- All podcasters have responsibility to get out and meet potential audience in the real world- Promote Google Podcasts as much as possible as Android has Huge upside growth- Ask current audience to tell their friends/colleagues about your podcast and how to listen- Google needs to get there podcast listening platform focused- Think creatively about how to market your show to potential new listeners in your genre How To Sell Your Product With Podcasts- https://blog.spreaker.com/how-to-sell-product-with-podcasts/ - Audio isn’t always at the forefront of a marketers mind when they’re thinking to their next product sales campaign, but it should be. Reports increasingly show that podcasts are a great way to connect with the end consumer and with 64% of Americans saying they have bought a product or service they heard through an audio show, the numbers prove it too. Furthermore, podcasts have the power to reach consumers whenever, wherever – a truly priceless commodity. Coming Events Spreaker will be at:- NAB NYC - Oct 17-18, 2018 - Booth N264- https://www.nabshowny.com/- Vancouver Podcast Festival - November 8-10, 2018 - https://www.vanpodfest.ca/programming-announcement- http://Podcon.com in Seattle - Jan 19-20, 2019 - Large eventSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
19/09/1845m 45s

SLS: Pros Cons of Live vs Pre-Recorded Shows

Spreaker Live Show #164 for Sept 12th, 2018Show Duration: 68 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today:- Skype is able to Record NOW - Pros and Cons: Live Show vs Pre-recorded Show - Your RSS Feed: What it is, Why You Need It and How to Use it - Apple Podcasts Top 200 Ranking Manipulation Issue- Dragon Con Podcast Track & TechCrunch Disrupt Events DownloadOn the show today:-Pros and Cons: Live Show vs Pre-recorded Show? Interactivity - connection with audiences at a deeper level with LIVEMore flexibility in production time for pre-recording segments and piece together -Your RSS Feed: What it is, Why You Need It and How to Use itRSS Feed: What is it?Before explaining the ins and outs of exactly what an RSS Feed is, let’s look at what the acronym actually stands for. RSS literally means ‘Rich Site Summary’ but it is also commonly known as ‘Really Simple Syndication’. Why? An RSS Feed is mandatory for distributing or syndicating your podcast as it is literally the URL for your show!What does a podcast feed mean? Once you set up your Feed your content will be ready to be submitted to podcast applications or news readers to subscribe to your content. So great places to add your podcast feed to are Apple Podcasts/iTunes, Stitcher, Spotify, and Google Podcasts. Create podcast only rss feed is required.RSS feed: Why is it so Important?Simply put: It contains all of your podcast’s information: title, image, description, mp3 file URL, and category. All the information necessary for your podcast to be distributed outside of your hosting platform. RSS allows you to syndicate content to different platforms so that you can reach diverse audiences without the need for them need to visit your website directly.Podcast Hosting: What are the benefits?For listeners: it means they don’t need to sign up for emails or push notifications for shows which interest them, they can stay up-to-date and find all their favorite podcasts in one podcasting app. Upload your content to one place and it get distributed everywhereRSS feed: Where Should You Host Your Podcast? In answer to this question there’s no hard and fast rule – it completely depends on the sort of podcaster you are! The first thing you need to ask yourself though is whether you want to self-host or use a hosting platform and there are advantages and disadvantages to both.Self-hosting – by hosting everything yourself it means that you have complete control over your Feed, you own it and your workflow is simple – in turn, this means if anything happens to your website, your podcast goes down too. Furthermore, shared hosting means lots of people using the same resources which can lead to technical problems. Bear in mind that you will need to have some technical skills in order to know how to code and build the RSS Feed and to always know what’s happening in the industry which might require an update to your Feed!podcast rss feed exampleHost – host platforms are designed to handle the specifications and needs of a podcaster, this means the technology behind the sites are able to scale with your show as it grows! As they are developed for end-users they also have excellent support teams who are on hand to offer technical support when needed!your feed is the skeleton of your showWhen weighing up the positives and negatives of where to host your RSS Feed, consider this: your feed is the skeleton of your show and when deciding your host location you absolutely need to make sure your hosting service allows redirection. The most popular hosting services generally allow this and Spreaker includes this option in the RSS Customization option.google play email tag - recommend not to worry about submitting to Google PlayWith Spreaker you can also apply very specific changes according to the devices in which your listeners are listening to your show, like iOS11 and the Season and Episodes tags. You can also apply changes from Spreaker CMS that will come through as tags in your RSS feed’s metadata, such as: your seasons, episode order and episode labels. To read more about this, check out our previous blog post on adding tags to your podcast.iOS11 seasons and episodes tagsRSS feed: How Do I Stay in Control?Nowadays, podcasters or whoever is using an RSS Feed have a high level of control over it, users can manage, move and customize their feed to exactly how they want it. Most podcast hosts allow podcasters to customize different fields of their RSS Feed with categories, author’s name or e-mail. For example Libsyn and Blubrry’s Powerpress both offer extensive RSS Feed customization.The option to have full control of the RSS feed also offers the chance to redirect the RSS Feed and to add a prefix to the RSS Feed. Redirecting a feed means fully owning it and it’s worth noting that in the future you might want to host your podcast somewhere else and if you forward the old one to your new host it will mean that you don’t lose listeners who are subscribed to the old feed.how to get a podcast feed addressRound UpWhichever route you choose to go with your RSS Feed, self-hosting or using a provider, always make sure that you stay in control as it’s the key to utilising it to its maximum! We hope that by using our guide you now feel confident in answering some of the key questions on the subject, such as: what does podcast feed mean? or where to submit podcast your feed. Good luck in making the most of your podcast RSS Feed!-Apple Podcasts Top 200 Ranking Manipulation IssueIn an astonishing video, Twitter user Lime Link posts a video that shows the extent of Apple Podcasts Chart manipulation: it shows a clever way of how to spot the podcasts gaming the system, and how to do it yourself (don't).Podnews.net reported this in May, they showed five podcasts in the top ten suspected of manipulating the charts, and people advertising for manipulators. We've also seen evidence of people threatening podcasters who don't use their service with "one star ratings and bad comments". And where's Apple?Video: https://www.youtube.com/watch?v=Wimv1aJ4ra8My speculation: Only answer to this is that it might be misleading comparing subscription data on castbox to apply it to apple subscription activity, plus the only other explanation could have some element of editorial just like New and Noteworthy is all editorial (selected for feature by Apple staff, .Buying placement by creating activity by using large banks of iPhones to subscribe and unsubscribe activity in a short period of time. Just DON’T DO It as it could get you banned from Apple Podcasts/iTunes.-Dragon Con Podcast Track & TechCrunch Disrupt Events DownloadListener Comments & Questions:HohOYes, you 2 have a great dynamic. A contradiction of personalitiesLinda IrwinJoe Rogan actually cancels his show if someone cannot make it.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
12/09/181h 7m

SLS: How To Grow Your Listeners, IAB Metrics Certification?

Spreaker Live Show #163 for Aug 22nd, 2018Show Duration: 70 minutes-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker SkillShow Today:- How to GROW Listenership to Your Podcast Show?- How will IAB v.2 Podcast Metrics Standards Certification impact your show?- Who is the Product when an online Service is FREE?On the show today:-How to GROW Listenership to Your Show? Make Great Content that is entertaining, informative, never boring Has personality that causes people to have emotionsGet in all Listening PlatformsLeverage your relationships and influence - Podcasting is Networking - one-to-oneGet others talking about your show - word of mouthInvest where your ideal audience is by investing time and value to othersBe important value content creator to your community-How will IAB v.2 Podcast Metrics Standards Certification impact your show?General resetting of counting technology that is more accurate countingLeveling playing field across hosting platforms to build confidence with advertisersBased on unique actual listeners instead of just clicks.Listens based on 24 hr window, filtering out bots and multiple pings for media files -Who is the Product when an online Service is FREE?You the USER and or Content Contributor, which is often the sameNo tech service is FREE to operate or maintain. Like any business someone must pay the billsSome new players are coming into the podcasting space saying that podcasting should be Free, we do have a free plan too. But we are not being built on Venture Capital but real business revenue in exchange for a valuable service,which is a sustainable model, VC money runs out eventually in the absence of sales and revenueSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
22/08/181h 11m

SLS: Terms of Service vs Free Speech, Why is Radio Struggling to Podcast?

Spreaker Live Show #162 for Aug 8th, 2018Show Duration: 65 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on AndroidShow Today:- How does Spreaker’s Terms of Service vs Free Speech impact YOU (podcaster)? - Is Radio Struggling with Podcasting?- What Are Podcasting’s Hot Topics?On the show today:-How does Spreaker’s Terms of Service impact YOU (podcaster)?Hot topic this week in Podcasting space with the high profile take down of Alex Jones PodcastSpreaker TOS - https://www.spreaker.com/terms This document is a legal agreement between you, the User, and the entity providing Spreaker. It governs your use of the online properties and, in any case, for the use of the services provided. “Legal agreement” means that the terms of this agreement are binding on the relationship between you and us once you have accepted the terms.-In order to use Spreaker, you must read this Agreement carefully and agree to accept the same by clicking the button for its acceptance. If you don’t accept this Agreement you cannot use the Service.The Owner (Spreaker) reserves the right to suspend or terminate the User's account at any time and without notice if it believes that:User has violated this Agreement; and/orUser's access or use of the Service may result in injury to the Owner, other Users or third parties; and/orthe use of Spreaker by the User may result in violation of law or regulations; and/orin case of an investigation by legal action or governmental involvement; and/orthe account is deemed to be, at the Owner’s sole discretion, for whatever reason, inappropriate or offensive or in violation of this Agreement.- Forbidden useThe Service shall be used only in accordance with these Terms. Users may not: reverse engineer, decompile, disassemble, modify or create derivative works based on Spreaker or any portion of it;circumvent any technology used by Spreaker or its licensors to protect content accessible via it;copy, store, edit, change, prepare any derivative work of or alter in any way any of the content provided through Spreaker;use any robot, spider, site search/retrieval application, or other automated device, process or means to access, retrieve, scrape, or index any portion of Spreaker or its content;rent, lease or sublicense Spreaker;defame, abuse, harass, use threatening practices, threaten or violate the legal rights of others in any other way (such as rights of privacy and publicity);disseminate or publish content that is unlawful, obscene, illegitimate, defamatory or inappropriate; misappropriate any account in use by another User;register or use the Service in order to approach the Users to promote, sell or advertise products or services of any kind through Spreaker in any way;use Spreaker in any other improper manner that violates the Terms.disseminate or publish content that is unlawful, obscene, illegitimate, defamatory or inappropriate;publish any content that promotes, either directly or indirectly, hate, racism, discrimination, pornography, violence;promote activity that may endanger your life or the life of any other User or lead to physical harm. This includes, but is not limited to: suicide threats, intentional physical trauma, use of illegal drugs, or drinking excessively. Under no circumstance is any User allowed to post any content promoting and/or encouraging and/or showing any self - destructive or violent behaviour on Spreaker;publish any content or carry out any activity that disrupts, interrupts, harms, or otherwise violates the integrity of Spreaker or another User's experience or devices. Such activity includes: spamming, distributing unauthorized advertisements, phishing, defrauding others, spreading malware or viruses etc.;publish any content that exclusively focuses on extreme or gratuitous gore and violence;probe, scan or test the vulnerability of Spreaker, including the services or any network connected to the website, nor breach the security or authentication measures on Spreaker, including the services or any network connected to Spreaker;conceal their identity or steal someone else's identity or, in any case, pretend to be or represent a third party, if not expressly allowed to do so by such third party;manipulate identifiers in order to disguise or otherwise conceal the origin of their messages or of the content published;harvest or collect any personally identifying information of other Users, including but not limited to the email addresses or contact information, by circumventing the privacy setting of User's account on Spreaker or by any other means;register or use the Service in order to approach the Users to promote, sell or advertise products or services of any kind through Spreaker in any way;indicate or try to imply in any manner that you have a relationship with Spreaker or that Spreaker has endorsed you, your products or services or any third party's products and services for any purpose;use Spreaker to publish or otherwise disseminate copyrighted material, without the consent of the copyright holder.- Is Radio Struggling with Podcasting? Article written by Steven Goldstein for RadioInk.com - https://radioink.com/2018/08/07/why-radio-is-still-struggling-with-podcasting/How will commercial radio power through, and, more significantly, what is hindering the progress of commercial radio in podcasting? Answer - model after public radio!!!Podcasts are not the same as broadcasts. There is a widespread but false assumption that broadcast audio migrates easily to downloaded audio. Our experience is that each media platform is different. What works on TV is different from what works on YouTube, yet they are both video experiences. In a similar way, podcasts are different from terrestrial radio. We’re finding a similar pattern in our work with smart speakers. Different types of content connect and resonate on smart speakers.Who’s going to make all this stuff? Looking down the hallways at the average radio station, you’ll see there aren’t a lot of extra bodies. Everyone is doing three jobs. Who will focus on podcasting in each station, and do they understand the medium? DJ’s aren’t trained for this. Most air personalities are great at what they’ve been trained to do, connecting with an audience in brief snippets, but does that mean they are qualified to do a 30-minute podcast on health or motherhood? Many stations assume they can take their talent and easily build original podcast content around them. So far, the results are sketchy. Podcasts can be hard to monetize. Building worthwhile podcasts and teaching the audience how to find and listen to them is a process that can be antithetical to the “We’ve got to make the June budget” environment. R&D plays a big role.Fear of cannibalization. Most radio programmers are working harder than ever to levitate Persons Using Radio levels and TSL against the numerous outside forces and choices ranging from Spotify to owned music and podcasts. Many view podcasts as accelerating radio’s decline.Innovation is critical today as brands learn to meet customers where they are. Starbucks built a ready-to-drink business of in-grocery-store sales. It has taken them 10 years, but today it accounts for 12 percent of their business. If you build it, they will likely come — but it may not be by Tuesday.One of radio’s great assets is its powerful megaphone to drive traffic, but ahead of that is the development of quality content that people will seek out and download. The bar is higher than just punching around the radio dial. But is is the same target audience listening to podcasts is the question?What works in every content-first setting is the development of difficult-to-duplicate, compelling programming. That’s the place for commercial radio to start on its podcast quest.- What Are Podcasting’s Hot Topics?Do we NEED a NEW Professional Podcasting AssociationIAB v.2 Metrics Standards Certification?How to GROW OVERALL Listenership?Is New Content outpacing Listenership? Podfading IssuesImpacts of Spotify, Google Podcasts, possibly Pandora?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
08/08/181h 5m

SLS: Podcast Movement Wrap, Spreaker Data

Spreaker Live Show #161 for Aug 1st, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android- http://www.dragoncon.org is the Next Podcasting Event Spreaker is Sponsoring Aug 30- Sept 3 in Atlanta: Doing 3 Podcasting Panels-Podcasting Past, Present, and FutureJoin different panelists describing why they started in podcasting, what they are doing with it, where they see us going as a whole, and giving hope. We have had podcasting founders (11 years or longer) and groundbreakers (women in the field, network starters). Q&A featured! Presenters: Tyra A Burton, Tony P Henderson(M), Kreg Stepp, B.C. Dodge, Roberto Blake, Rob Greenlee - Fri 11:30 am; « Galleria 6; 1 Hour(s); - Networking: The Why When and How about joining a podcast network As an up and coming podcaster, we want to gain the most aware of our shows and get the most out of our experiences. But is a network right for you? Come to ask podcast network heads as they share the reasons behind what they look for in shows and what you need to know as an independent podcaster. Presenters: Mike Faber, CJ Boat, Michael Falkner, Tony P Henderson, Panelist: Paul Klotz, Rob Greenlee - Fri 02:30 pm; « Galleria 6; 1 Hour(s); - PodTank: Pitch your podcastIt's like Shark Tank for the podcast, except with no money! What you do get to do is give us your two-minute podcast pitch. Then you will get feedback from the panel of judges on how the pitch was received and how to do it better. Half workshop half entertainment - will you survive the PodTank? Presenters: Charles McFall(J), Rob Roberts(J), Scottye Moore, Sean Weiland, Adam Portrais, Rob Greenlee - Fri 10:00 pm; Galleria 6; 1 Hour(s); Show Today:- Podcast Movement 2018 Wrap-Up- Spreaker’s “Top Listen Referrers and Growth”- How Pervasive do we want Smart Speakers in our Lives?- How Important are Podcasting Values vs. Cheating to gain success?On the show today:-Podcast Movement 2018 Wrap-Up2 Billion Android Phones - Spreaker is growing fastest on AndroidThe number of Android phones around the world who will have easier access to podcasts with Google's new app and initiative. Opportunity with a capital "O". (Google)-17% Do listen to Podcasts on Weekly basisWhile the number ticks up with each study, the percent of people listening to podcasts on a weekly basis is growing rather slowly. Right now it is at 17% of Americans. (Edison Research) -- 83% Don't-48%The percent of people unsure of how to listen to a podcast. This includes people who are interested in listening to podcasts, and those who don't even know they have a podcast app on their phone.How Far has Podcasting Come: https://radioink.com/2018/07/24/how-far-has-podcasting-come/-How Pervasive do we want Smart Speakers in our Lives? Less than 1% Listening to Podcasts on Smart SpeakersCurrent amount of listening to podcasts on smart speakers. Yes, is it is frightening low. The potential here is significant. As Edison’s Tom Webster said, the low number is “a cry for help.” 18% of Americans 18+ own smart speakers – 43 million Americans now own at least one. This is happening fast. Faster than smartphones. (Edison Research)Shelf AddictionYeah... Bathrooms are definitely off limits. LolLinda Irwin Even the NSA is not allowed to see what is happening in my bathroom. 😉Spreaker Live Show Linda, Could be built into devices in bathroom or mirror.Linda Irwin They are not following me into the bathroom. That is where I draw the line. 😃How Important are Podcasting Values vs. Cheating to gain success?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
01/08/181h 2m

SLS: Is Dynamic Ad Insertion for ALL, Podcast Movement

Spreaker Live Show #160 for July 18th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-PodcastMovement.com is Next Week in Philly July 23-26 -Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I - https://docs.google.com/forms/d/e/1FAIpQLSd9Hjy02hoO-ZM7Sg3yfgUAVUtUnWs1BNjB5q_2YL2DhX6dvw/viewform-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.- The Power of Dynamic Ad Insertion to Generate Podcast RevenueThursday, July 26th9:00 am – 9:45 am ESTDynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.- State of PodcastingTuesday, July 24th1:30pm – 2:15 pm ESTIn this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.Podcast Movement Guide - https://blog.spreaker.com/2018/07/12/podcast-movement-2018-guide-industry-event/Show Today:- PodcastMovement is Next Week- Edison Smart Audio Report on Smart Speakers Out Today- Does ad insertion make sense for all sizes and types of podcast publishers?- Gail Nobles Created Audio Jingle for SLS- Other Listener CommentsOn the show today:The Smart Audio Report (Spring 2018) from NPR and Edison Research".- To download the full report: https://www.nationalpublicmedia.com/smart-audio-report/latest-report/https://www.nationalpublicmedia.com/wp-content/uploads/2018/07/Smart-Audio-Report-from-NPR-and-Edison-Research-Spring-2018_Downloadable-PDF.pdf-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream. -New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services. Key findings include: - For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time - While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices – Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping - Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio Does ad insertion make sense for all sizes and types of podcast publishers?-Yes, it can work with Programmatic ads and being able to monetize archive episodes. -Non-evergreen past shows will make less money then shows with true evergreen content. -Depends on types of ads too - radio-like or Live reads-Can automate the monetization of your podcast-Power in combining Programmatic and Live ReadsListener Comments & Questions:http://twitter.com/DaveThackeray Jul 17@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!https://twitter.com/robgreenlee/status/1019257507359756288Doug SalamoneAll my sites are SSL. It's $8 a year.Linda IrwinGo Daddy charges an arm and a leg for SSL.If you are hosting on WIX, you can get the SSL free.Linda IrwinHi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.Spreaker Live ShowHi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?Linda IrwinMy question today is why are my listens to other episodes not showing up where the listen counts are visible?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
18/07/181h

SLS: Spotify Submissions Resume, HTTPS

Spreaker Live Show #159 for July 11th, 2018Show Duration: 60 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.-Alex created a video for a 'Show Clock' for Speaker Live Show listeners since we mentioned in the show alexexum.com/showclock-On my other Podcast - I had the product manager for Google Podcasts as a Guest. Go to http://NewMediaShow.com/Live to see and hear that conversation-Shoutout to James Cridland and his http://Podnews.net newsletter. It is an incredibly thorough and very useful daily compilation of up-to-the-minute podcast-related news from around the world.- Submit your RSS feed to Google Podcasts and get a direct link to it - https://search.google.com/devtools/podcast/previewShow Today:- PodcastMovement is Coming Fast- Voxnest/Spreaker is Hiring- What’s the status of HTTPS feeds on Apple Podcasts?- Spreaker Feed Submissions to Spotify has resumed - We got an Audio Comment about App Donations- Other Listener CommentsOn the show today:- What’s the status of HTTPS feeds on Apple Podcasts? As probably every podcaster already knows, at the end of May, Apple communicated that they will soon require secure podcast feeds as part of publishing podcasts with them.-This means that podcasters who have already submitted their show to Apple Podcasts will need to ensure they are using a secure podcast feed with an SSL certificate and for those of you who plan to submit in the future, you need to make sure you have it set up. If you’re not a techy person this basically means that it is recommended to use a podcast HTTPS RSS feed, with the “S” in HTTPS literally standing for ‘secure’.-What does this mean for you?We want to make the transition as easy as possible for Spreaker users: in the near future you’ll need to have your RSS Feed secure to be submitted on Apple Podcasts. That’s why we have already made an update on our website which will allow Spreaker users to have their show’s RSS feed directly available as HTTPS. Below we explain how to make the changes.-What do I have to do?For podcasters who have not yet submitted to Apple Podcasts yet: you can already get the RSS Feed directly from the CMS or your Show page on the Website since it’s already been updated. It’s that easy.-For podcasters who are already submitting to Apple Podcasts: don’t worry for the time being, the HTTP feed is still working and we are in discussion with Apple to find the best solution for you. We’ll be in touch with more information regarding the transition as soon as we have an update.-Spreaker Feed Submissions to Spotify has resumed *Spotify submissions has resumed Weds (Today)We began submitting the backlog of the Spotify submissions, finally, using the Spotify APIWe’ll do it at a rate of 600 shows per hour (50 every 5 minutes are submitted), to process the full 4000 shows on PENDING state.- Kyle Wilcox wrote and sent us an audio comment: Hey, I think the discussion about making the custom Spreaker app a paid app in the Apple App Store was interesting. I wonder if you could also make the app free, and allow people to donate various amounts with in-app purchases. I think you could even do subscriptions that way. Here's my audio comment about this. Play Audio Comment Listener Comments & Questions:Joe BunzerellyI know this has been brought up before, but can we put the download button back on the embeddable player? The last time this was brought up i believe the answer was that only a small percentage of listeners downloaded as opposed to streaming. If that's the case, why not make it an option in the embeddable player, like many other features are. I just think it makes it more accessible to people who are new to podcast listening and afraid of using data. Obviously i try to steer them towards the podcast players, but I would still like an easier way to have them download straight from my webpage. I understand that i can make a download button, but if it was integrated into my webplayer, I can have the whole thing automate, and streamline my workload. Thanks!Linda IrwinI guess I will have to share manually since I closed the business page a couple of months ago as they messed up functionality of it to the point that people stopped following it.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
11/07/181h 1m

SLS: Dynamic Ad Insertion Revenue is Here

Spreaker Live Show #158 for June 27th, 2018Show Duration: 56 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26Show Today:- Future of Dynamic Ad Insertion to Automate Podcast Revenue - Auto Sharing to Facebook Shifts to Pages- Spreaker Custom Show Apps Header Image Size shared - We got some of your commentsOn the show today:- Future of Dynamic Ad Insertion to Automate Podcast RevenueDynamic Ad Insertion is now accessible to all levels of podcasters. Discuss the growing area of dynamic ad insertion Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes, but also to insert pre-recorded host/live read ad mentions as well. We will discuss when it makes sense to use ad insertion How this element of ad technology will continue to change podcast advertising as programmatic buying increases. Share some best practices you should be doing now to ensure you are ready to enable ad insertion down the road. Here is a video demo Alex made of show clock he uses in his Live production on Windows 10:https://www.alexexum.com/showclock- Auto Sharing to Facebook Shifts to PagesATTENTION! SPREAKER USERS Starting August 1 automatic sharing option to your Facebook 'Profile' will no longer function, you will only be able to enjoy the auto-share function with Facebook 'Pages'! https://www.facebook.com/business/learn/set-up-facebook-pageWhat you’ll need to set up your Facebook Page- How to create your Facebook PageA name for your Page and a blurb about your businessYour Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.- A profile photo and cover photoChoose photos that best represent your business. You may use your logo as your profile photo and an image of your store, products, or one from a current marketing campaign as your cover photo.- Learn about image dimensions for Page photosThe action you want people to take when they come to your PageAt the top of your Page you can add a call-to-action that directs your Page visitors to do something, like visit your website or call your store. Adding a call-to-action button is as easy as a few clicks.- Learn about adding a call-to-action button to your Page- Spreaker Custom Show Apps Header Image SizeIf you want a Show App on iOS and Android - $99 annually for each in Spreaker Store areaApps header image size is now disclosed - 400 x 150, was not disclosed before nowListener Comments & Questions:- Porchlight Family MediaThe Google Podcasts app leaves a lot to be desired. As an avid consumer of podcasts (in addition to a podcast producer), if I can't create a playlist then the app has no appeal to me whatsoever. The app is virtually featureless. I hope this is just the beginning for Google and that they don't stop here. -JD- Doug SalamoneGoogle's new Podcast has limited appeal. But what I really want to know is what's their main agenda with this creation? Remember when their motto was...Don't do evil? Not anymore...PM18 Yes! Rob I need a new Spreaker T-shirt.- Linda IrwinRob . . . you are calming and not blase at all.Too funny, Alex! Your newest app . . . Google Play blocker. *LOL*!I will stick with the Spreaker Android tablet app. It works great.I also need to hear at normal speed.I think it would be nice if Spreaker Live Show could occasionally have a live call-in show to interact with listeners.There were five of us on the marathon live show at one time through the Skype number with Alex.I use the Android tablet app when I travel.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
27/06/1856m 2s

SLS: Google & Spreaker Listening Apps

Spreaker Live Show #157 for June 20th, 2018Show Duration: 48 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-You can now get the show on Google Podcasts App on Android-http://PodcastMovement.com is COMING FAST - Next month in Philly July 23-26Show Today:- Spreaker Podcast Radio App Gives You Full Episode Control- Google Releases Podcasts App to Android Users- We got some of your commentsOn the show today:- Keep Total Control of Episodes in Spreaker Podcast Radio for iOS/Android We’re always looking for new ways to give you the most intuitive user experience and control as possible. We’re pleased to announce that one of the most requested features has finally arrived; the ability to see which episodes you’ve already listened to and how many minutes you have left to hear on specific episodes.Our interface updates make it clear to see exactly where you were in a podcast series and episode.Well, whether you’re an Android user or on iOS, the visuals are extremely similarStay on Top of Your EpisodesIf you’re someone who starts listening to an episode and five minutes in realises you’ve already listened to it, this won’t be happening anymore! From now on a handy yellow tick will sit alongside an episode title when you’ve already listened to it and if you click on the episode you will be able to see the exact date you tuned in. -Always Finish What You StartWe’ve added in a line which tells you how many minutes you have left to listen to and instead of being completely yellow, a percentage of the circle will be filled which is in-line with how much you have left to listen to. The ability to switch episode order, playback speed and even set a sleep timer to automatically switch your podcast off if you’re known for drifting off ten minutes in to a show!-Reverse the order from front to backSpreaker Podcast Radio allows you to switch the episode order of any podcast from oldest to newest so that you can more accurately follow the narrative thread. You can listen to true crime podcast and audiobooks as they were meant to be experienced, from episode one, even if they’re already six episodes into the program. Reversing the episode order can be useful when listening to regular talk shows, too–follow your favorite host’s creative trajectory (and finally get all those inside jokes). You can reverse the episode order of any podcast from its Info section. -Think Podfaster, or PodslothingIn all these cases, manipulating the playback speed settings is the best option you’ve got.You can set the playback speed by going to the episode view, and under the seek bar tap on OPTIONS (that’s on iOS, anyway, on Android you can tap on the settings icon at the top right). Tap and drag the yellow dot to get to your preferred “podfaster” speed.-Sleep it offLastly, there’s the sleep timer, a great feature So, if you already have a feeling you’ll fall asleep in about five minutes, tap on “+5min.” To set it to fifteen minutes, you can tap on “+15min” or tap on “+5min” three times.-Google Releases Podcasts App to Android Users-Great Q & A from James at Podnews.net - https://podnews.net/article/google-podcasts-app-faqWhat is Google Podcasts?It's an in-built, simple, podcast player, pre-installed on every Google Play-enabled Android phones. That's essentially all of them.IT IS NOTHING TO DO WITH PODCASTS ON GOOGLE PLAY MUSIC.Why is it important?Android is the most popular mobile phone operating system in the world - it's used by over 80% of smartphone users. The Google Podcasts player is already installed on virtually every one.Is Google Podcasts available in my country?Yes. It is available worldwide.Where do my listeners download the app?Your listeners don't actually need to. Just add a direct link on your website to your podcast on Google Podcasts, and they'll be able to listen immediately, without having to download an app.But I really want to download the appYou can download the Google Podcasts app if you like. It's a tiny, 100k, icon which looks like any other app, and points to the app already installed on your phone.What is my podcast's direct link for Google Podcasts?Google has a tool to help you. Visit this page and type in your podcast's RSS feed. If it's listed, you'll get a link which, on an Android phone, takes you directly to your podcast's latest episodes. Here's ours. Your listener does not have to have the app installed - it will still play.How else can my listeners listen?They can just search for you in Google, and, on an Android phone, your podcast will appear in the search results, complete with play buttons that take you into the Google Podcasts app.How do I get a nice "Listen on Google Podcasts" badge or logo?You can download these straight from Google, here. They're in PNG or SVG format. They should be the same size as the Apple Podcasts button you probably already have.Should I link to Google Podcasts instead of Google Play?Yes, you absolutely should. Google Play has never contained podcasts outside of the US and Canada: and requires Google Play to be installed on the Android phone. Google Podcasts works across the world, and does not require any app to be installed.How do I know how many listens am I getting on Google Podcasts?Your podcast host can help you here: the regex of the user-agent is \b(GoogleChirp|GSA)\/ - GoogleChirp on Google Assistant, GSA on Android devices. (We list more podcast app user-agents).How do I know Google has listed my podcast?Use the direct link generator tool.How do I submit my podcast to Google Podcasts?Chances are you're already there - use the direct link generator tool. If you're not listed, Google have a set of guidelines to help you. They're technical, so you'll need to involve your web designer. We've written a simpler guide here.Does Google Podcasts do shownotes?Yes. But it uses the field, rather than ; and it irritatingly strips out all HTML formatting and links.What's the difference between Google Podcasts and having my podcast on Google Play Music?It's entirely different. Google Play Music isn't available anywhere outside the US and Canada, and requires a software download. Google has already said it's replacing Google Play Music with YouTube Music in time, so it's likely going to disappear.Does Google Podcasts cache the audio files?No. (Google Play did. Google Podcasts does not.)What else do I get as a podcaster?The front of the Google Podcasts app shows suggested podcasts based on a listener's previously-enjoyed episodes. Some of them show "Other podcasts by..." and link to every other podcast you've produced. There are trending podcasts based on listening habits and categories. It's designed to make listeners discover more new podcasts. Including yours.I'm a podcaster. What should I do now?Add your Google Podcasts direct link now on your website.Make sure it's the same size and prominence as your Apple Podcasts link. Nobody likes feeling second-best.Always promote your website. Never only link potential listeners to Apple Podcasts: for at least 50% of them, it's a useless link that doesn't go anywhere.Listener Comments & Questions:Joe BunzerellyHow do you go about taking episodes off of IHeartRadio ? I only ask because i accidentally published a live broadcast before i could edit it, and now i have an edited and unedited on IHeart. Also, is there anyway to update the show artwork on IHeart?Dave KanyanHey Rob. Question: You can disable comments on your show page in Spreaker? I was trying to leave one for Pat Flynn and the Smart Passive Income show but it won't let me. But everytime I hit enter I see the comment button I see the tally go up. It now stands at 3.Linda IrwinI am not typical of most women and I love your dramatic presentation, Alex!Doug SalamoneAlex Exum orders an expresso NOT an espresso.Alex's voice is like a roller coaster ride at Six Flags, in a good way.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
20/06/1847m 56s

SLS: How To Use Your Voice to Keep Listeners

Spreaker Live Show #156 for June 6th, 2018Show Duration: 58 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- I traveled to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3Show Today:- Use Your Voice and Make People Listen- Apple Releases New Numbers on Scale of Podcasting- Spreaker Blog offers New Epic Podcast Stories- Podcasting Keeps Inching Towards Measurement StandardsI am back from traveling to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3One key lesson is that Podcasting as a Medium is growing around the world and Spanish and other languages are important to the scale growth of the mediumOn the show today:- Learn to Use Your Voice and Make People ListenIf people in business realized how much power they have with their voices- The Power of VoiceVocal levels can be exciting or lull listeners to sleep. It’s just that simple. It is therefore essential for anyone to move beyond the “one level” in vocal components. In the world we live in, we are now trained to check out quite easily — the minute things don’t keep our attention. So several components become key to keep our audience’s attention. In my world, there are numerous qualities that make up a fantastic voice, but for the sake of this article, I want to talk about what I refer to as the Big 3: volume, speed, and pitch.1. Volume. Normally we speak at a moderate volume, and that’s great, but it can also be our death. In order to keep our audience’s attention, we need to alternate, at the appropriate times, loud and soft. 2. Speed. Most people speak at a moderate rate of speed. Speed variables are often related to different regions in the United States or world. The bottom line, no matter what your regular rate of speed is, you want to make sure you incorporate all three speeds, fast, slow, and moderate, into your speaking with the majority of your speech being moderate. The main reason for choosing moderate speed rather than fast is because it takes listeners a minute to catch up and “hear” what you said after the words come out of your mouth. If you talk too fast, people will give up trying to stay with you and will stop listening. If your rate of speed is too slow, your listeners will check out because they’re bored. Ideally, try doing a combination of moderate pace, fast pace, and slow pace. What you want to do is find the places in your speech, dialogue, pitch, presentation, or conversation where talking faster is more appropriate and where talking slower is best.3. PitchNow, pitch is a little more tricky, especially for men. The degrees of varying pitch do not need to be extreme, but if you can alternate or add in some low or high pitch, it will make your speaking voice sound more interesting. If your normal speaking voice is really high, you may consider adjusting your natural pitch to something a little more moderate. High pitches also can be annoying if they’re too high and have no variables. Low pitches, on the other hand, are not hard to listen to; in fact, most people really like them. Be careful, however, if you tend to speak in a low tone that you shake up your speaking with varying speed and volume.- Apple Releases New Numbers on Scale of PodcastingApple Podcasts currently hosts north of 550,000 active shows, a bump from the 525,000 the company reported back in April — that’s a considerable jump from the 3,000 programs it hosted when the program launched back in 2005,” reads the report. “The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages.”- Spreaker Blog offers New Epic Podcast Stories at blog.spreaker.comExtraordinary Women Explained; An Interview With Heroine PodcastQ&A Interviews covering the journey these shows went through to growThey are almost like White Paper examples of shows and the processhttp://blog.spreaker.com- Podcasting Keeps Inching Towards Measurement StandardsThe IAB standard creates this short-term pain because it addresses a problem that’s arisen as podcasting has grown into a mobile-dominated medium. If a user began streaming an episode, podcast apps such as Apple’s, which accounts for a majority of podcast consumption, would download the show in chunks, rather than all at once, and in many cases, the shows’ hosting platforms would record those requests as multiple downloads. That and other moves artificially inflated download counts across the industry, particularly for shows with longer episodes or higher bit rates.https://digiday.com/media/podcasting-keeps-inching-toward-measurement-standard/Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
06/06/1857m 36s

SLS: How To REBOOT or Launch Podcast, New Privacy TOS (GDPR) Update

Spreaker Live Show #155 for May 23rd, 2018Show Duration: 45 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-Next: I am traveling to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3Show Today:- Steps to Successfully Start and Launch a Podcast- Important Updates to our Terms of Service and Privacy Policy- Listener Question "Can you do a Live Show and not publish it?"On the show today:- Steps to Successfully Start and Launch a Podcast - Much of this can be used with existing Podcast to REBOOT it = See “___”- Focus on Show and Marketing = Goals, Show Name, Timelines, Location of Recording- Budget: Recording Equip and Recording Production and Editing Software- Select Podcast Publishing, Hosting, RSS creation and Monetization Tools- Have Artist Create Square Cover Art 1400 or 3000 pixel square jpg/png, big bold text, colorful show logo and make it look great- Create online marketing strategies based on listener genre, search keyword list for the show to reach communities with interest in content- Write series description, select genres, show keywords in author tag, show title then input it into hosting platform- Produce :30 :60 Promo Preview Episode and Publish as episode "zero“ - Create your Podcast RSS feed for getting distribution and enable “Manual” version in RSS Customization area of Spreaker CMS tool- Add podcast to your website or create a website for your podcast and would advise your create articles, video too- Write PR pitch copy about the podcast and social tweets or posts, get images related to the podcast for website/social posts- Start Submitting Show RSS to listening platforms - Apple Podcasts, Stitcher, TuneIn, Spotify, Google Podcasts and iHeartRadio- Submit show launch episode for major feature in Apple Podcast, Spotify, Stitcher and others- Do PR outreach starting 2-3 weeks before first episode launch via Social Media and company publicists to get media stories- Then Produce episode in mono 44.1 mhz 96K-128K then Publish Launch episode 1# on Launch Day- Enable automated dynamic ad monetization strategies with insertion points if your organization allows it - existing or new - Dynamo or Spreaker- Important Updates to our Terms of Service and Privacy Policy on Spreaker, Voxnest and BlogTalkRadioStarting now and officially by May 25, 2018, it is necessary for you to review and accept our updated Terms of Service and Privacy Policy – a legal requirement to continue accessing and using Spreaker’s products and services. Over the course of the last few months, we have been working behind the scenes to improve and make Spreaker’s content management system compliant with the new GDPR policies (General Data Protection Regulation).If you’re wondering what the GDPR is, don’t worry! The GDPR is a new Regulation which aims to protect users digital privacy rights by strengthening laws on data protection and giving EU citizens complete control over their personal data – great news for online users everywhere. This means that all users will be the owners of their online data and it is the controller’s (ours) obligation to make sure your rights are respected according to the Regulation.So, what does that mean for you when it comes to how Spreaker uses your data?We will only keep users’ personal data only if it is strictly necessary for accessing and using the platform.Grant a permanent removal – in case of account deletion – of all of your personal data on Spreaker (and its partners) within 30 days.Continue our daily work to protect and keep personal data secure – with particular attention with regards to children (there will be no data collection and platform access for persons under the age of 16 years old).How we will keep our transparency commitment to the community:Comments:Doug SalamoneCan you do I live show, but not have it save as an episode?Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
23/05/1844m 8s

SLS: How To Enable Midroll Ads, Show Scheduling, Spotify Update

Spreaker Live Show #154 for May 9th, 2018Show Duration: 50 minutes-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com-Back from World Wide Radio Summit in LA - kinda podcasting panel in Hollywood-Back from PodSummit.com in Edmonton, Canada - was a great event - that event will grow next year-Next: I am traveling to Lisbon, Portugal to give a two day podcasting workshop to journalists at a conference called the GENSummit.org - May 27-June 3-You also may have noticed that my other podcast called NewMediaShow.com episodes sometimes get published to SLS feed and that is because my co-host is traveling and we can do the show live from anywhere. We normally do live video.Show Today:- We discuss Midroll Revenue available on Spreaker Now- We got some of your comments to discuss on this midroll topic today too- Get Ahead Of The Podcast Game With Spreaker’s New Episode Scheduling Features- Spotify Update - Delay in getting into Spotify continues, but will open again up soonOn the show today:- Mid-Rolls are available on Spreaker NOW - Get them while they are HOT!Visit your Ads Options area of your shows CMS area - select PRE,MID,POST optionsThen Set Max Ad Duration - 15, 30, 60 sec ?Then visit episodes below on the page and click on episodes - message seen “Mid-Rolls are only available on downloads and distribution platforms using your RSS Feed. They are not yet available on the Spreaker website and on the Embedded player”.Then select Cue Points/Insertion points in your show with wave form view.Be sure to signup for getting paid in Monetization button in left main columnWe got a midroll topic comment from Joe Bunzerelly of the Bunzerelly Show - https://www.spreaker.com/show/the-bunzerelly-show_2I may have a solution to a lot of what you guys were talking about as far as midroll is concerned. In the ad settings, i enabled pre-roll, you can also set it for no ads if you really don't want pre roll. Then, when i add a midroll to an episode, i select override pre roll and override midroll settings. That way, i don't have to address my back catalog until i'm ready, they'll just have pre-roll until i make the time to change them. Also, when i edit a new show, i make sure to edit in an extra little few seconds gap in the spot where i'm going to put the midroll, like when i start a new thought. Finally, a really cool trick, if you have a live read, or just want to make an affiliate commercial. You can do a hard commercial break, that way if the midroll isn't there (spotify) there's still your live read, so it doesn't sound weird. Also, its letting me have individual midroll points for each episode, so it doesn’t have to be the same time for each- Get Ahead Of The Podcast Game With Scheduling Features - Spreaker’s New Episode Scheduling FeaturesWe’ve made it possible to share episode links, schedule social sharing and embed episodes in your blog – all of which are unpublished and all well in advance.From now on, once you record and create your show you will have the opportunity to create a scheduled episode page for future episodes, informing your audience of when they can expect your next episode to be released. How far in advance can you go? More than two years! The holding page will show your podcast’s image and will state the exact time and date of when the episode will go live.Furthermore, by having access to your show’s link you will be able to share your unpublished episode with your audience, ahead of time, For example via e-mail or website. It will also allow you to programme your social media channels – offering you the chance to promote each episode to its maximum capability. Last but not least, you will also be able to insert unpublished episodes into your blog, giving you complete flexibility with how you want to promote upcoming episodes.We also want to make it as easy as possible for you. You’ll find your episode links and embedded codes by accessing your Content Management System on Spreaker’s homepage and then all you need to do is copy and paste them to your desired places and get promoting your podcast as much as possible!Happy scheduling!-Spotify Submissions Button is NOW in Spreaker CMS -Official Statement: Due to the overwhelming uptake in podcast consumption and podcasters submitting - that Spotify is going to be making some back end updates to better serve both groups. There may be some latency in publishing new feeds during this maintenance period lasting approximately four to six weeks.We are all hoping the pipeline for submitting show feeds to Spotify will open up again in early June, but we don’t know for sure if they will hit that time frame or not. I am hoping to get a representative from Spotify on the show soon to talk about Spotify PodcastsComments:Shelf AddictionI have a question about the mid-roll. Will you always get a mid-roll? For example, if you leave a purposeful spot for the mid-roll will it show up every time? Or sometimes it will sound odd because you just kind of prepared for a mid-roll ad and it's not there.Spreaker Live ShowAn ad may not always be included in your show, depends on advertiser campaign date range and insertion of impressions/downloads.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
09/05/1849m 57s

NMS: Google Podcasting Changes

#206 Rob Greenlee and Todd Cochrane discuss the Podcasting News of the Week.
27/04/181h 19m

SLS: How to Promote Your Podcast, Midroll's are Live

Spreaker Live Show #153 for April 25th, 2018Show Duration: 76 minutesHost: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- Then World Wide Radio Summit in LA May 2-4- 3rd of May - 2:30PM - 3:20PM: - PodSummit.com in Edmonton, Canada May 5th- http://PodSummit.com in Edmonton, Canada May 5thMid-Rolls are available on Spreaker NOW in CMS - Get them while they are HOT!Show Today:- Top 21 List: How to Promote Your Podcast- Spotify UpdateOn the show today:Top 21 List: How to Promote Your Podcast “Build it or record it and distribute it and they will come” approach is not working very well these days. Distribution is not enough, it get you to the starting line towards audience development, but much more to do.Even if your show art is great and the title is really catchy, it’s still swimming in a sea of many, many, many other audio fish. You are the unique difference with a little hard work!Podcasting comes with many demands on our time. Those of us that do it are preoccupied with worrying about how to monetize, checking our stats, editing our show, lining up guests to interview, writing for the next episode, keeping up with the industry itself, learning about new hardware and software, and trying to get ratings and reviews.Building a base of listeners is not easy!!!Here are 21 areas to think about and possibly apply to your show promotion and marketing.1. Get media interviewsBe sure to have a hook, though. Just being a podcaster and having what you think is a good show merely puts you in line with the other creators who are contributing to that 400 thousand number above. Give the host and/or producer a reason why they should interview you (and not the other podcasters).2. Post media coverage on your website I devote an entire section of your website to showcase where I’ve been interviewed. 3. Posting Audio Episodes to YOUTUBE with Video Content TooPosting on YouTube gets you on the second largest search engine in the world, and thus a chance to be found by folks who might otherwise not come across you and your show. 4. Have a business card just for your showPress the flesh with a show card, because expecting people to remember that you have a podcast, what it’s called, and where to find it is not only asking a lot, but it’s a missed (branding) opportunity. At the least have a website address on there, but consider having your name, number, and email address as well.5. Email signatureMine is loaded, from the URL to icons for the platforms where my podcast can be found to social media.6. E-newsletterMine goes out once a week – on the day that my podcast comes out. You have total control over the content, the length, and the frequency. Thanks to my Web developer, I don’t even use a paid service. But regardless of how you send yours out, just do something. In this day and age of our email inboxes being on the receiving end of newsletters from others, make sure you are active as a sender too.7. Public speaking and guesting on other podcasts or radio showsBecome considered an expert in your podcast show genre and work to build reputation as an industry speaker at conference events, put on workshops. Put on your your show website that you can be booked to speak on a variety of topics related to your podcast topics. Get feature at podcasting events. But think local too.9. Social mediaYes,you should be promoting on social media, but not just on social media. Have one account dedicated solely to your podcast. Instagram. Facebook, Twitter, and LinkedIn about my podcast, but put other posts related to your podcast/business on those platforms too.On Instagram, post something every day of the week. Pull from show notes, pull out a great quote from guest or commentary, create an image for it on Canva, and voila, you have an Instagram post.10. Podcast Award nominations or WinningThese expose your show to not only the other nominees but to voters and readers who scan the list to see what podcasts are competing for a certain award. Before you know it they’re checking you out to hear why your show is a contender.11. Provide a roadmap for your guests or co-hosts to promoteEmail the guest to let them know that the interview is out, the various links they can choose from to promote to their followers, and your social media handles that you’d like them to tag in their posts. There is a greater likelihood of them putting something up if you give them suggested text than if you just say, “Thanks again. I hope you like it.” You might even get new social media followers of your own!12. Network with other genre compatible interest groupsBe respectful on FB Groups and Google Groups. Before you know it, now they are promoting your episode for you!13. Cross promote, cross promote, and then cross promoteOn website/blog and any relationships with content creators who which you can share written or audio content with to build win-win audience growing relationships.14. Create and Distribute and eBook on your topic genreIt can work to re-purpose content from the podcast to fill the eBook – include links throughout so that readers can click to go and hear the interview that what they’re reading to hear deeping conversations on that topic. eBooks can be a convenient workbook outline for audio listeners.15. Refer to past episodes of your podcast“Wow, I’m glad you brought that up. That’s a lot like what I talked about with (guest’s name) back on Episode (number). Say, if you never heard that episode, go back and listen to my interview with (guest’s name).16. Do a “Best Of” episodeCompile in one episode – a number of past podcasts you put out, in such a way that the listener will want to go hear other episodes that you’ve put out. 17. Contact constituents who were mentioned in your podcastLet them know they have been mentioned on your show and ask them to share it, if the coverage was positive.18. Record on-location When I do an interview on-site. Can use branded mic flags to promote my podcast during Live or recorded session..19. Ask someone you know to listen and provide feedbackGet some honest feedback from listeners 20. Give a number for listeners to call21. T-Shirtshttps://blog.spreaker.com/2018/04/11/how-to-promote-your-podcast/- Spotify Submissions Button is NOW in Spreaker CMS Acceptance of Shows by Spotify has been slowing down some - taking longer nowSpreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
25/04/181h 16m

NMS: NAB Wrap and Spotify Issues

#205 Todd Cochrane and Rob Greenlee discuss the Podcasting world over the past two weeks.
21/04/181h 17m

SLS: Midrolls Enabled in Spreaker, Show Stats or Not, Spotify Update

Spreaker Live Show #152 for April 18th, 2018Show Duration: 63 minutesHost: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- First Edison Research/Triton Digital Infinite Dial Canada and how Google Home is dominating Amazon Alexa- In Las Vegas NAB Show Update from April 7th - 12th- Then World Wide Radio Summit in LA May 2-4- 3rd of May - 2:30PM - 3:20PM: THE FUTURE OF EVERYTHING Panel: How Your Radio Station Can Benefit From These Evolving Platforms? The future of our business is in podcasting. Unless it's streaming. Or maybe it's video. You'll have to subscribe, unless you won't. And you'll get it all on your phone, unless it's on your "smart speaker," or in your car. Wait... what IS the future going to be for the radio and music businesses? What will we have to do to survive and prosper as the current business models become antiquated? Our panel of forward-thinkers will help you see into the future, and help you steer your career and your company through the technological developments that are already changing how your audience is consuming content.MODERATED BY: Perry Michael Simon - N/T/S & Podcasting Editor, All AccessPANELISTS:Douglas Reed - EVP/Radio & Library Services, SourceAudio Gina Juliano - VP of Marketing & Content, Spotlite Media Inc. Rob Greenlee - VP/Head of Partnerships, VoxNest.com, Spreaker.com, BlogTalkRadio.com Steven Goldstein - Founder/CEO, Amplifi Media Tom Leykis - Creater/Host, The Tom Leykis ShowPodSummit.com in Edmonton, Canada May 5th- http://PodSummit.com in Edmonton, Canada May 5thShow Today:- Should you Publicly Disclose Your Listening Stats?- Mid-Roll Ad Insertion is Enabled on Spreaker Now- Spotify Submissions Button is NOW in Spreaker CMS- We got commentsOn the show today:-Should you Publicly Disclose Your Listening Stats? - Recently turned off stats on SLS - Why should your numbers remain private? - Seen my listen numbers go up - wonder if showing low numbers drives low numbers - It is a change in host and listener expectations - Mid-Roll Ad Insertion is Enabled on Spreaker Now - Is active in your CMS tools NOW - Go to “Ads Options” - check boxes, then click on below episode links to show wav form to set mid-roll insertion points in each episode - Mid-Rolls are only available on downloads and distribution platforms using your RSS Feed. They are not yet available on the Spreaker website and on the Embedded player.- Spotify Submissions Button is NOW in Spreaker CMS - Third submission list has been sent to Spotify - Those more recent submissions that did not make it on the Third list - Getting email soon to ask to resubmit via Spreaker CMS tool - look for “Spotify” in left nav menu - New submission process has come to Spreaker CMS now - Acceptance of Shows by Spotify has been slowing down some - taking longer nowListener Comments:Doug SalamoneI publish as soon as I'm done recording unless it's a project requiring more editing and creative design.I like both types of shows. Ones without a co-host and ones with a co-host especially if they have great chemistry.Joe BunzerellyIs there an update on midroll?Im a recent switch to spreaker, and i thoroughly enjoy this show, i like the balance of hearing my host representative” and also the objective of two seasoned podcasters. I like knowing what's going on in podcasting and Spreaker on particular, but i never feel like you guys are trying to sell me something.Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
18/04/181h 3m

SLS: How To Start A Company Podcast, Spotify Update

Spreaker Live Show #151 for March 28th, 2018Show Duration: 55 minutesHost: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- Please save the date for the unveiling of the first Edison Research/Triton Digital Infinite Dial Canada webinar, which will take place on Wednesday, April 4th, at 2 PM Eastern. https://register.gotowebinar.com/register/9035380127112631554- In Las Vegas late next week at NAB Show from April 7th - 12th- Then World Wide Radio Summit in LA May 2-4- PodSummit in Edmonton, Canada May 5thShow Today:- 5 Things To Do To Start A Company Podcast - 3 Reasons Why You Start A Podcast If You’re A Marketer- Spotify Submissions Update- We got an audio commentOn the show today:- 5 Things To Do To Start A Company Podcast1. Decide on your goals, production style (show outline) and and plan a topic schedule, but be flexible as you might start off in one direction and then move to another that works better2. Decide on main host, then find a partner/co-host (who you like) or go solo - CongressionalDish.com or Perspectives with Ashley Berges are great examples of solo shows3. Get a quality microphone and editing software or Spreaker Studio software is free4. Choose your podcast hosting home, website - wordpress or just hosting show page5. Produce short promo episode, post it then get your RSS distribution, then launch full episode on a future launch date - 3 Reasons Why You Start A Podcast If You’re A Marketer1. Podcasts are adaptable contentPodcasts can be listened to anywhere and anytime. How people consume content is changing, people are watching less TV and switching to online platforms and most people don’t have time to read articles, meaning it’s getting harder and harder to reach potential customers. Like most audio content, podcasts are quick and easy to consume, but what further sets them apart is that they don’t require undivided attention.2. You Can Sway Your Consumers DecisionsThis idea is that podcasters can ‘build a bond of trust through analysis, insight, and storytelling3. You Can Create Timeless ContentPodcasts aren’t a one-time creation; once you’ve recorded them, they’ll be available from your channel, indefinitely. In that way, they have a similar shelf life to evergreen content—so long as you’re choosing topics with an intent to last.’- Spotify Submissions Update Second submission list has been sent to SpotifyNew submission process is coming to Spreaker CMS over the next few weeks- https://help.spreaker.com/kb/sharing-and-distribution/distributing-your-podcast-on-spotifyMeantime submissions come to me and then I add them to a spreadsheet then send to Spotify once a week. me - rob@voxnext.com or rob@spreaker.comListener Comments:Kyle Wilcox sent us an audio comment on Spreaker Search - play clipGolden Spiral MediaWe love you for being a "Spotify Employee" Rob! Thanks for making that integration happen even if it is one show at a time!Spreaker/Voxnest Links:https://Voxnest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
28/03/1854m 47s

SLS: New Podcast Listening Research, Spotify Update

Spreaker Live Show #150 for March 14th, 2018Show Duration: 50 minutesHost: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com- I have dropped episode numbering in our episode titling as of last week’s show episode - please give me feedback on this..- Why show download numbers look very low lately - Is getting partially hosted on Dynamo- Please save the date for the unveiling of the first Edison Research/Triton Digital Infinite Dial Canada webinar, which will take place on Wednesday, April 4th, at 2 PM Eastern. https://register.gotowebinar.com/register/9035380127112631554- In NYC next week at RAIN Podcast Business Summit on March 22nd - one day conference that Voxnest is sponsoring.- Then soon after is http://NABShow.com in Las Vegas - April 7-12- Then World Wide Radio Summit in LA May 2-4- PodSummit in Edmonton, Canada May 5thShow Today:- Latest 2018 Podcasting Research: Share of Ear from Edison Dissected - Podcasting Stories, Challenges and Opportunities of the week- Spotify Submissions Update- Latest 2018 Podcasting Research Data Released - Share of Ear from Edison - The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.- The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.- Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. - The average number of podcast shows being listened to is up to 7 from 5 prior years- Typically podcast listeners listen to 80% of episodes they actually consume- Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.- This year’s report spotlights the growth of Smart Speakers, voice-controlled devices such as the Amazon Echo and Google Home. - Today, 18% of Americans 12+ (an estimated 51 million people), live in households that have at least one Smart Speaker. This means that Smart Speaker ownership has more than doubled from 7% just one year ago, which shows - Smart Speaker adoption is at a faster rate than the early days of the smartphone, which showed only 4% growth in a comparable timeframe.- Monthly Online Radio audience is now 180 million Americans, or 64% of Americans 12+, due to growth in Spotify, Apple Music and Alexa-driven Amazon Music listening.- Despite the rise of other services, Pandora continues to lead in the online radio space—31% of Americans have listened in the past month they are poking around Podcasting- The portion of Americans 12+ using Facebook has declined from 67% to 62%- As Smart Speaker ownership rises there is a continued decline in standalone radio ownership (29% do not own an AM/FM radio in the home)44% of Americans 12+ have ever listened to an audiobook- http://www.edisonresearch.com/infinite-dial-2018/- Podcasting Stories/Tips of the Week Getting more concerned about audio quality and raising the audio quality on the show to a higher levelSeems like having great production elements is needed these days to compete - Spotify Submissions Update FYI - we are creating unique RSS feeds for Spreaker show inclusion in appending your feed URL with “-Spotify” at the end of that URLSecond submission list is being built now (getting submitted end of the week), so if you would like to be included and are not currently on a dynamic ad insertion monetization platform and does not have unlicensed music in your show then you can submit your show to me - rob@voxnext.com or rob@spreaker.comSpreaker/Voxnest Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
14/03/1852m 32s

SLS: Targeting Podcast Categories, Spotify Update

Spreaker Live Show #149 for March 7th, 2018Show Duration: 44 minutesHost: Rob Greenlee, Head of Partnerships, https://Voxnest.com and https://Spreaker.com @robgreenlee - rob(at)voxnest(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comCorrection: Rob misspoke in last weeks show about our support of Apple’s new “Episodic” and “Series” numbering - Spreaker does fully support it, but I really dislike the Apple spec for it and how it displays the numbering, does not make logical sense to me, given history of the medium.Numbering from 1 (newest episode) to let’s say 151 (oldest episode), may seem right on the surface, but showing 151 as newest and 1 as oldest makes better sense as it has always been done like that in podcasting.Show Today:- Is Podcast Category Targeting Important?- Podcasting Stories, Challenges and Opportunities of the week- Spotify Submissions Update- Listener CommentsIs Podcast Category Targeting Important?I tracked Apple’s Top 200 Podcasts for an entire year. Here’s what I found.In early 2017, a colleague and Dan Misener, Head of Audience Development, Pacific Content were discussing an upcoming podcast launch, debating which of Apple’s categories was the best fit: Business? Technology? Society & Culture? Which of Apple’s categories was most appropriate, and would give the show its best chance of being discovered?Based on Article: https://blog.pacific-content.com/i-tracked-apples-top-200-podcasts-for-an-entirere-s-what-i-found-c4e450266a1ee-year-hSpotify Submissions Update FYI - we are creating unique RSS feeds for Spreaker show inclusion in SpotifySecond submission list is being built now, so if you would like to be included and are not currently on a dynamic ad insertion monetization platform and does not have unlicensed music in your show then you can submit your show to me - rob@voxnext.com or rob@spreaker.comListener Comments:Linda IrwinLightly sprinkle platform news and bake until golden brown. 😃Episodes that go to Facebook, Twitter and SoundCloud for me have always looked good. When we used to share to You Tube it looked bad, so I really believe it is a You Tube problem.We included the sounds of eating as part of a couple comedy sketches.VidLii is free to sign up and host videos, but you are limited on resolution, 1 G.B. in size and 15 minutes in length.My channels on VidLii are video pod-casts.Gail NoblesTunein is a good place to submit your podcast to. I wish Pandora would accept podcasts.Doug SalamonePorch Light Family Media is great content.Many podcasters could fix their editing issues in real time by learning the craft of talking.- Coming podcasting events Rob is attending:Rain Summit in NYC next month (March 22nd)NAB Show in Las Vegas - (April 7-13)World Wide Radio Summit in LA - (May 2-4, 2018)PodSummit in Edmonton, Canada - (May 5th)Spreaker/Voxnest Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
07/03/1844m 31s

SLS: Ten Podcasting Commandments, Spotify

Spreaker Live Show #148 for Feb 28th, 2018Show Duration: 50 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Podcasting Stories, Challenges and Opportunities of the week- Linda Irwin’s “Ten Podcasting Commandments” - Spreaker Pathway to Spotify- We got some audio comments to share today- Podcasting Stories of the Week - Getting back to podcasting tips on this showStarting this week we are going to share podcasting stories from the past week that impacted usThings are heating up around SpotifyThinking about next evolution of social podcasting - these imature podcasting platforms like AnchorAlex what are your stories and experiences over the past week that have impacted your podcasting lifePodcasters on YouTube getting kicked off-“Ten Podcasting Commandments”Linda Irwin’s 6:Thou shalt not steal copyrighted content.Thou shall always know something about your guest before you begin the show.Thou shalt not leave dead space in your cast.Thou shalt not commit ear rape by suddenly blasting a loud sound or music several decibels above what the rest of your show is playing.Thou shall limit your "um", "ya know" and other audio space fillers to less than 20 per half hour (preferably less than ten).Thou shalt not ingest noisy foods and beverages during the episode unless it is part of a comedy sketch or a specific point you are making.Rob’s: Thou shall speak and refer to one person when recording/live streaming your podcastRob’s: Thou shall speak very closely to your microphoneRob’s: Thou shall create the best audio quality you can affordRob’s: Thou shall be as entertaining, informative and personable as you have the talent to beSpotify + Spreaker and BlogTalkRadio has submissions deal? Let your friends know, get a show on Spreaker and have them submit it to me - rob@voxnest.comListener Comments:JD Sutter - http://www.porchlightfamilymedia.com Audio Comment: Play - Download in Webplayer, Image in YouTube - Compression issue - will find Tamara Ford - Shelf Addiction Podcast - About Apple Podcast Changes: PlayLinda IrwinI think giving segments on each show about Voxnest, Blog Talk Radio and Spreaker, a little bit of everything.Doug Salamone - Talk about podcaster inclusiveness. Great discussion guys. It's easy for Alex Exum to talk.....hahaha.Me Against The WorldAlex record live and don't worry about it. That's how Me Against The World is produced and it always comes out awesome! Alex needs to do more episodes. - Coming podcasting eventsRain Summit in NYC next month (March 22nd)NAB Show in Las Vegas - (April 7-13)World Wide Radio Summit in LA - (May 2-4, 2018)PodSummit in Edmonton, Canada - (May 5th)Spreaker/Voxnest Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
28/02/1849m 34s

SLS: Podcasting Stories, Spotify, Events

Spreaker Live Show #147 for Feb 21st, 2018Show Duration: 50 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Podcasting Stories of the week, back to the basics- Change is in the wind here in this podcast because of Voxnest- Spotify Submissions List is Growing - Coming Podcasting EventsOn the show today:- Podcasting Stories of the Week - Getting back to podcasting tips on this showStarting this week we are going to share podcasting stories from the past week that impacted meI have been not doing my other show for the past two weeks and listeners are starting to complainI have been worried that my show production here needs to get an update or upgrade, ideas?Expecting instant success in podcasting and being demanding of others in efforts to achieve that!Be wary of audio driver conflicts with Google Hangouts and Slack audio and video.. Audio interfacesSpreaker is my foundation and the new Voxnest tools will have a growing importancePlease share your struggles over the past week - rob@voxnest.comAlex what are your stories and experiences over the past week that have impacted your podcasting life- How might this show change with the launch of Voxnest?First of all, we will have a show.Name, format and voices might change more, topics more industry focusedMore interviews again with leaders in the podcasting medium Want to listen more to you and what you are experiencing - rob@voxnest.com- Spreaker to Spotify Submissions List is GrowingI am accepting Spreaker shows on my list to submit for possible inclusion on SpotifyIt is unclear if Spotify will accept all shows yet, but clearly they are opening up moreIf you have a Spreaker show and are not on our pre-roll and post roll insertion system then send me your show RSS feed to rob@voxnest.com- Coming podcasting eventsRain Summit in NYC next month (March 22nd)NAB Show in Las Vegas - (April 7-13)World Wide Radio Summit in LA - (May 2-4, 2018)PodSummit in Edmonton, Canada - (May 5th)Spreaker/Voxnest Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
21/02/1848m 37s

SLS: Clarifying Dynamo and Podfest Orlando

Spreaker Live Show #146 for Feb 14th, 2018Show Duration: 33 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Clearing up any confusion on Voxnest Dynamo- Voxnest team retreat to Orlando - Wrap on Podfest Multimedia Expo in Orlando- Audio commentOn the show today:- Clearing up any confusion on Voxnest DynamoHow best to use DynamoReally what is Hive and could you use it when it launchesOpportunities for Voxnest & Spreaker around advertising / dynamic ad insertionPlay Audio Comment from Kyle Wilcox - on Voxnest - Play nowNew ad formats possible in future: Host Reads, Placement in early midroll spots, Talent reads - Voxnest team retreat to OrlandoAll 28 team members Coming together in planning meetingCommon goals and direction Great communications building as is a virtual company with people scattered all over the world- Wrap on Podfest Multimedia Expo in OrlandoRoast of Dave Jackson was the bestNo recordings from event, but was very busy with lots of new podcasters attendingStill a large regional event, but second largest show focused on podcastingSpreaker/Voxnest Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at voxnest.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
14/02/1833m 22s

SLS: What is Voxnest and Dynamo?

Spreaker Live Show #145 for Jan 31st, 2018Show Duration: 59 minutesHost: Rob Greenlee, Head of Partnerships, VoxNest and Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Spreaker & BlogTalkRadio gets adopted by a new Parent Company called VoxNest- VoxNest Dynamo enables dynamic ad insertion tech and revenue to any podcast- Next week is Podfest Multimedia Expo in Orlando Feb 8-10- Listener Comment On the show today:-Spreaker & BlogTalkRadio gets adopted by a new Parent Company called https://VoxNest.comThe announcement of VoxNest will not impact BlogTalkRadio or Spreaker at all. It just means that Spreaker and BlogTalkRadio have a new parent company behind them and Voxnest is like a birthing a parent from the combination of the two companies and this new parent adopted or acquired Spreaker and BlogTalkRadio is growing up fast to become a serious podcasting tool for serious pro podcasters, networks and media companies.Voxnest is now the largest podcast monetization platform in the market.https://www.voxnest.com/2018/01/20/voxnest-the-new-professional-solution-for-your-podcast-business/Voxnest: The New Professional Solution for Your Podcast BusinessVoxnest is a new company that caters to publishers of every ilk. Its platform presents a set of podcasting solutions designed to optimize your monetization plan, content management, distribution, and analytics tracking.Who is Voxnest?Voxnest’s podcasting-focused mission is driven by a diverse team of tech founders and podcast and media industry veterans. The company was just recently formed and acquired Spreaker and Blogtalkradio, meaning its native solutions were created by podcasting experts who have been in the space for years, and who have worked on audio content at companies like ESPN, PodcastOne, and Microsoft. The acquisition also means that Voxnest is now the largest podcast monetization platform in the market.Voxnest will ultimately offer a complete set of podcasting tools that can each be integrated into your own professional production process. These tools—Dynamo and the soon-to-come Hive and Cortex— help audio publishers of all grades, from indie podcasters to major media networks, monetize, manage, and track content.Monetize Your Entire Catalog with DynamoPodcasters have long been denied their deserved chance to fully monetize their content catalog. The industry is still plagued by “old media” problems: a lack of communication channels between publishers and advertisers, platforms that lock in content with nonstandard monetization schemes, and episodes that go from evergreen to aging because of stale ads.Podcasting is new media, and we’ve created Dynamo in order to change the game by giving audio publishers the ability to monetize via a new approach to dynamic ad insertion.With Dynamo, publishers can choose to place ads throughout all their episodes at pre-, mid-, and post-roll spots. They can even choose segments to target so that audiences only ever hear ads that correspond to the topics they’re listening to. Furthermore, these spots will refresh with every play, updating with new demo- and geo-targeted ads.What can Dynamo offer you?Dynamo works just like Google Adsense, and it can be adapted to your content and process, no matter the volume of your production outcome.Any level of podcaster can start bringing in profit via your distributed episodes without having to migrate to a different hosting platform. Meanwhile, your content’s quality will stay intact; manage the kinds of ads that appear throughout your episodes and choose target segments related to your topic.A Few Simple Steps Lead to Monetization OptimizationInsert the podcast’s RSS feed into Dynamo then take the generated prefix URL and place it in your host provider tools and your media file episode URL’s in your RSS feed will automatically update with a new RSS prefix to enable dynamic ads to be delivered to the insertion points in your episodes. These insertion points need to be enabled via the Dynamo waveform editor. Just slide a bar to set an insertion point in your program.Add smart pre-, mid-, and post-rolls Episodes will be updated with ever-changing ads every time they’re played so that your content stays evergreen.See your revenues grow Earn revenue every time ads in your episodes get listened to, no matter where they’ve been distributed.Refocus on what matters most—your voice and the content you publish. In the meantime, we can keep all those plates spinning for you. With Voxnest’s professional podcasting solutions, you’ll get the condensed, lighter production management workflow you’re looking for.Join our newest podcasting venture and integrate Voxnest’s tools into your process.Dynamo launches today - Add dynamic ad insertion and revenue to any podcast hosted anywhere on any platform.Hive is a Pro level podcast publishing CMS system with new host plans that cater to large podcasts, networks and media companies - coming soon (in a few months)Cortex is the ad targeting brains of the platform for increasing ROI on dynamic ad insertion campaigns VoxNest Dynamo enables dynamic ad insertion tech and revenue to any podcastDynamo launches today - Add dynamic ad insertion and revenue to any podcast hosted anywhere on any platformNext week is Podfest Multimedia Expo in Orlando Feb 8-10 - http://podfest.us/2018/Spreaker Links:https://VoxNest.comhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/VoxNestTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
31/01/1859m 45s

SLS: Podcasting Thoroughly Defined

Spreaker Live Show #144 for Jan 24th, 2018Show Duration: 70 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: Jay Soderberg AKA @TheRealPodVader, Head of Content at BlogTalkRadio & Spreaker, Host of "Next Fan Up - NFL News & Reaction" podcast - https://itunes.apple.com/us/podcast/next-fan-up-nfl-news-reaction/id978353123?mt=2We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Why Podcasting? Why has it recently grown faster?- What type of audiences are you going to reach?- Podcast Advertising TERMS you need to know- Listener CommentsSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn Spreaker Blog at blog.spreaker.comPodfest Multimedia Expo 2018 – An Insider’s GuideThis February 8th-10th, Orlando, Florida will be taken over by Podfest Multimedia Expo. A conference created for independent podcasters (from beginners to veterans) by podcasters, with the aim of building and developing an international podcast community through networking, events and exchanging of ideas. This year is the event’s fourth year and will see over one thousand content creators flock to find out what’s hot and what’s not in the podcasting world.During the course of the three days, six key topics, or ‘tracks’, will be the umbrella themes for all panels and discussions, this year’s are: Monetization, Multimedia, Technology, Audience Building, Entrepreneur, and Social. To really get under the skin of these topics, there will be events of all varieties, ranging from demos of the latest products and services to workshops and panels. All will be followed by a Q&A.On the show today:Why Podcasting? Why has it grown faster lately?https://docs.wixstatic.com/ugd/c0fae7_e2e2714e200b4225b9c709edbb8f2b52.pdfOpt-in, one-on-one personal environment where ads are not only expected but embraced by listeners, making real connections that lead to tangible results. More than ever, now is the time to take a serious look at what a podcast sponsorship can do for your brand.From niche to big business, podcasting made huge strides in 2017:• Ad spend is expected to hit $534 million in 20202• 93% of brands have increased their podcast advertising spend from 2016 to 20173• Huge investments are being made in the medium • Break out shows have led to Hollywood TV adaptations and spin-offs• Increased number of festivals and live events are building even more excitementaround the industry• Apple releases its new consumption metrics for publishers in beta to meet thegrowing demand for better data on all sides - just the beginning and not very impactful yet!What type of audiences are you going to reach?As attention spans become more fragmented, there is one place where brands can still reach an unduplicated audience that’s increasingly unreachable by traditional media - podcasts. Half ofU.S. households, as studied by Nielsen, are currently home to fans of at least one podcast. In addition to the steady growth in awareness and listening over the past few years, listeners arebecoming more diverse. In just 12 months, non-white listeners have grown 20%, up to 36% in 2017.A better ad experience:• 83% agree the host is authentic and natural in delivering the ads• 78% don’t mind the ads because they know sponsors support the podcast.• Over half (57%) of the podcast ads tested outperformed video pre-roll in driving purchaseintent liftThey’re paying attention:• 55% pay more attention to ads on podcasts vs. ads on other mediums6• Two-thirds of listeners 18-49 have acted on ads they heard in a podcast either byresearching a product or service or by actually purchasing something they first heard aboutin an episode7• 74% of our pod listeners are likely to purchase a product from their favorite host8So who’s listening:• Millennials heart podcasts: about 4 in 10 listeners (44%) are 18-34• They’re technologically active: 81% of podcast subscribers listen on mobile devices and 48%follow brands on social media• They have disposable income: 75% make $75K or more, over 30% make $100K or more• Pod fans are an ambitious bunch: nearly 60% have college or grad-level education, 75% areemployed9• And speaking of work: Podcast listening peaks during the work week, and prevails duringwork hours over music10The audience you’re going to reach simply comes down to the content you buy. Want veganurban moms or farmers in the Midwest? There’s a podcast targeting those audiences. Thecombination of targetability and the receptivity to advertising is what makes podcasts work. Podcast Advertising TERMS you need to knowPre-roll: An ad at the opening of the podcast. It can be a full length host read (30-60 seconds), apre-recorded (traditional audio) ad or a shorter “this show is brought to you by”. There can bemultiple pre-rolls in 1 episode.Mid-roll: These segments occur periodically throughout the episode. Typically, these rangefrom :30-:60 seconds, but can be any length.Post-roll: A brief ad at the end of the content, during which the host can urge listeners onceagain to check out the company or simply remind them of the sponsorship.Offer Code/Promo Code/Offer Code: Most podcast ads offer listeners a unique promo code and/or dedicated website to visit, which allows sponsors to track how many conversions they're getting.Podcatcher/Podcasts App: Or podcast client is a program or app used to download podcasts. Apple Podcasts reigns supreme, but others include Stitcher, Spotify, RadioPublic, and Pocket Casts.Download/Progressive Download Plays: The current standard unit of audience measurement. Most podcasts are sold based on total average downloads per episode. A download counts each time there’s a request for a file (i.e. the episode). The general formula for calculating total downloads looks atbandwidth consumption per file, session length of a download, and similar factors. Somevendors may allow buys based on impressions, which are calculated based on downloads.TTSL: Total Time Spent Listening - what Apple added recently tooListen, Plays: Not sure podcasting industry has got firm and clear on how plays, listens are counted. We are getting close. IAB is making progress on this. Progressive Downloads can be counted as plays and listens too.Abandonment Rate (the percentage of people that leave the podcast before 2 minutes has expired Host (the tech kind): Referring to a content hosting platform such as Megaphone, Libsyn,Soundcloud, or PodBean where creators can upload their content feed for distribution andconsumption. While irrelevant to the listener, the hosting platform can make a difference to anadvertiser in regards to what technology is available for campaign execution - see “Set yourcampaign parameters” for more.Baked In/Live Reads/Host Reads: “Baked in” reads are native host-read ads recorded into the content and live in the show in perpetuity. Good for branding campaigns and for tapping into the power of thepersonality.Dynamic insertion (DI): Pre-recorded reads (host/announcer read OR canned audio from theadvertiser) are seamlessly integrated into natural breaks within the content. Ads are insertedon-demand allowing for audience targeting, full impression tracking, and the ability to swapcreative at any time.Dynamically-served impression: Standard unit of measurement for DI ads. Impressions canbe tracked for all ad units (pre-roll, mid-roll, and post-roll).CPM - Paid Per thousand Listens on total audienceCPA - Fixed payment per conversion transaction - Not paid for audience and affiliate programsRSS feed: Host Server generated XML document URL that contains text metadata, image and episode list that includes link URL’s to .mp3 files and episode level text title and descriptions.Webplayer/Widget Player: Transportable programming code that can be cut & pasted to be placed in your website to enable an audio player experience on an external show website or blog. Listener Comment from last Weeks show:IleaneThanks so much for covering this topic Rob and Jay. The fact that we can disable the RSS here on Spreaker is huge. I imported one of my Anchor feeds here and recommending others on Anchor to do the same. Now I can use that gorgeous Spreaker player with a custom image and layout when I want to embed an episode on a blog post. Cheers!Gail NoblesIHeart radio appears to be joining with podcasting, but radio is mainly music, and podcasting is more within itself. Online there is change.Radio and Podcasting is starting to look like one together to me. People just want them to stay different. Radio is able to bring us the best hit music where podcasting cannot.What's going to happen when podcasting starts looking like video and TV? What change will that bring? There is always change. Online, you don't have to worry about AM and FM do you? Computers and technology has brought constant change.You mentioned Tunein. I did have a problem trying to submit different categories of my shows to Tunein. There was something not right with the feed. I didn't know how to solve it.It might be best if Spreaker submit our shows where they think they are needed automatically somehow.Spreaker Links:http://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
24/01/181h 15m

SLS: Is a Podcast just a Radio Show?

Spreaker Live Show #143 for Jan 17th, 2017Show Duration: 30 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: Jay Soderberg AKA @TheRealPodVader, Head of Content at BlogTalkRadio & Spreaker, Host of "Next Fan Up - NFL News & Reaction" podcast - https://itunes.apple.com/us/podcast/next-fan-up-nfl-news-reaction/id978353123?mt=2We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Is a Podcast just a Radio Show?- Sorting Episodes in Spreaker with New Apple Podcasting Tags- Avoiding Splitting Distribution: RSS Feed, Cache, Plays Losing Stats / Money- Listener CommentsSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- Is Podcasting just a Radio Show?Podcasting has a very different show formats from radio showsNot limited to more generalized topics, but goes very nicheListening places and audience engagement is differentRadio is Live and Linear, while podcasts are on demand and often downloadedArticle that sparked this: http://thisisdistorted.com/productions2/blog/files/dc4cefdb6723d6d8ec0577be064d2db0-1.html- How to Sort Episodes in Spreaker?Sort Episodes in Spreaker CMS Tool:Sort the order of your episodes. Changes made will be applied to Spreaker’s website, apps, and embedded players, as well as Apple Podcasts.Episodic (Newest -> Oldest)Serial (Oldest -> Newest)Manage SeasonsManage and create seasons for your podcast and label episodes according to type. Changes made will be applied to your RSS feed as tags and will only be visible in Apple Podcasts.UNKNOWN+ ADD SEASONSLS142: Is It Ok to Podfade?Published on January 10, 2018 3:15 PM.SLS141: Life of Your Audio File on SpreakerPublished on January 3, 2018 3:15 PM.Full, Trailer and Bonus- Avoiding Splitting Distribution: RSS Feed, Cache, Plays Losing Stats and Money?Split Feeds Blog: http://blog.blogtalkradio.com/blogtalkradio/avoid-splitting-feeds-losing-stats-money/Fabio Arauz (Podcast Movement Facebook group) I started a podcast a few months ago and only host it on SoundCloud/YouTube. Where do you guys suggest hosting and why? Does the content decide where you should host? Thanks in advance!Pod Vader Let's not get confused with what you are asking. Most veteran podcasters hear "hosting" and that is the place you physically upload your podcast to be housed and distributed - places like where I work, BlogTalkRadio, or Spreaker, or Libsyn, or Blubrry, or as you mentioned Soundcloud. From these single destinations is where you want to distribute to as many other listening destinations that you can - Apple Podcasts, Stitcher, TuneIn, Player.FM, etc. Important that you don't "host" your podcast with multiple companies - 1) it's redundant and 2) that redundancy will cause you problems with tracking listening data and monetization. So, host with only one company. Distribute the podcast via your RSS feed from that one place to many different listening destinations.Justin Cooper (Podcast Movement Facebook group) How many listeners should you have before you start thinking about sponsors? And what are the first steps to take in getting sponsors?PodVader: This is much more complex than the simple question that you ask (I should write a blog post about this). As Marc Farquhar noted, alot depends on different factors. Let's start with scenario #1 - the typical podcast advertisement you hear. The Host Read or Live Read on a podcast from a direct response advertiser like Mail Chimp, Blue Apron, Casper, etc. These advertisers are typically only working with bigger podcasters and that starting point is around 10000 listens per episode (some will say within 30 days, within 24 hours, I refer to it as the average number of listens you get once you post a show until the time you post another new show). There are ways around this. Scenario 1a: you are working with a network that is able to bundle podcasts together to reach the numbers that the advertiser is looking for. This has been happening, but isn't as successful as the logic might sound. Scenario 1b: you have content that delivers an audience that specifically matches what the advertiser is looking for. Blue Apron loves millennial moms. If you have show that has a large audience of young moms, Blue Apron is looking for you. Scenario 2: You want those big brand name advertisers that you might hear on podcasts from the company I work for - BlogTalkRadio. That's because we created a unique monetization system that delivers revenues to any podcaster no matter how large their show is. Obviously the larger your show, the bigger the revenues you will earn. We recently merged with Spreaker and there's a big announcement coming so stay tuned. Scenario 3: You have a unique audience that is underserved, but they are very valuable despite being smaller than that 10000 number. I call this the Glenn Hebert scenario. He has a whole network of Horse podcasts. Horse trainers/farmers/breeders are a very valuable and monetizable niche and Glenn serves them quite well. He's able to get all sorts of sponsorships because of that audience. If you are doing a sports talk show or a pop culture show or even an entrepreneur show, the likelihood you'll be able to get the deals that Glenn gets are very slim to probably not going to happen. There are other scenarios that I missed, but just note, there is more than one way to skin a cat and more than one way to monetize your podcast. You just need to determine what is the best fit for you and your goals.- Listener Comment from last Weeks show:Dr. EllenHey! I just found this podcast...many thx...great info to get me out of my podfade status ! Happy New Year!It's both the banter and teaching spreaker tools/platform that I welcomeDonna WaltonWhat is a podcast?Linda IrwinI like the banter and news which are well balanced and should stay that way.I have been very busy with AIS and OTC content elsewhere. Sitting back and waiting to see what is going to happen with the BTR merger and how things will change.Doug SalamoneGreat show guys! Now go make some money, but stay off my lawn!!!!Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
17/01/1830m 12s

SLS: Is It Ok to Podfade?

Spreaker Live Show #142 for Jan 10th, 2018Show Duration: 35 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Is it OK to Podfade?- How to be born again as a Podcast?- We want to hear what drives value to you in this podcast?- Listener Comment On the show today:- When is the Right Time to Podfade?Well, Podfading is generally burnout or life change or you ran out of things to discuss.Energy and Passion is the driver of Podcasting, when it is waning it will show in your programIt is OK to Podfade, but take the opportunity to learn from it.It could be a temporary mental state you are in, if it is then take a week off from doing an episode and regroup and create an improved format and maybe bring in a guest or something to get the energy back in you and your audience.- How to be born again as a Podcast?Refresh cover art, show format, intros, guestsOne must be careful about changing too fast though as audience gets used to it, gradual change is always better.- We want to hear what drives value to you in this podcast or not?What value do you get from this podcast?We can talk more about Spreaker?Next month, change is on the menu - this podcast may be changing to recharge its energy tooListener Comment from last Weeks show:Doug Salamone We're becoming a society where we all live in our own internet bubbles. Our reality is our reality, but not the reality of others. Strange world we live in.Spreaker Links:http://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
10/01/1835m 49s

SLS: Life of Your Audio File on Spreaker

Spreaker Live Show #141 for Jan 3rd, 2018Show Duration: 64 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- 2018 is Here,what does that mean for Podcasting- We discuss Audio Files and How they are handled on Spreaker- Podfest Orlando is Feb 8-10, 2018 - Listener Audio Comment On the show today:-2018 and Podcasting: What the next year might have in store for us?What happens to your Audio Files when you Record or Upload to SpreakerThis topic is being asked really regularly, lets explain how it works right now. There are three things in place: Spreaker keeps the original uploaded file only if it’s an mp3. So to answer the question: we do have the original file ONLY if it’s an mp3, no matter the encoding settings. This was done for different reason that what you maybe expect, and the reason was to preserve the ID3 metadata in file, since at that time we were not able to safely copy them over to the new file. We re-encode EVERY file that’s not mp3 AND 128kbps AND stereo AND 44100Hz. This is because to keep our custom streaming server simple back in the days, we decided to support only this format.For streaming (website + apps) we always use the re-encoded one. For Downloads we use the original one when it’s available (see 1) except when the download comes from the iOS podcast app. The reason behind this is that we detected that app to be broken when processing some ID3 metatada (at least iOS8/9/10) so to avoid playback issues we have an exception in place that checks the user agent of the request and decide based also on that.-http://Podfest.us/2018 in Orlando - Feb 8-10, 2018Big announcements coming about Spreaker comingWhole Spreaker & BTR team will be at the event- Play Audio Comment: Publishing to YouTube Audio Comment from Tamera Ford, Content Creator | Blogger, Podcaster, http://www.shelfaddiction.com/ | A Book Review & Pop Culture BlogIs publishing audio to YouTube is worth it anymore? My thought is that it is, just don’t have high expectationsSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
03/01/181h 16m

SLS: Podcasting in 2018

Spreaker Live Show #140 for Dec 27th, 2017Show Duration: 30 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Podcasting in 2018Spreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesPodcasting: Now and in 2018Over the past couple of years, we have been in a content quantity and quality growth era, with the technology side really struggling to innovate in the face of relatively slow ad revenue growth and business models that would not support increases in spending on technology advancements in the podcasting medium. In 2018, we will see newer content genres develop into being major contributors to the community of podcast creators. “Reality and fictional storytelling podcasts seem to be hitting the mainstream on the creation and listening sides with a larger growing share of young people in a demographically balanced cross-section”Finally will start to see some technology innovations come to the podcasting market this coming year. Will see some real progress on advertiser/agency campaigns beyond just the very big podcasts, technology innovation around metrics and monetization tools. Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTech Support: support at spreaker.com
27/12/1732m 3s

SLS: What Podcast Dynamic Ad Insertion?

Spreaker Live Show #139 for Dec 20th, 2017Show Duration: 84 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Guest Co-Host: PodVader - Jay Soderberg, Head of Content at BlogTalkRadio & SpreakerWe stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is Podcasting Dynamic Ad Insertion? How does it work? - What Many Sports Podcasters Can Teach Us About Building Audiences?- Does Podcasting have a Discovery Problem or Some Other Problem?- Apple Launches New Podcast Stats BetaSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Podcasting Dynamic Ad Insertion? How does it work?What are Prerolls, Midrolls and PostrollsHost Reads or also called Live Reads - can also be dynamically inserted too if pre-recorded.Targeted injection of a pre-recorded ad spot into an mp3 file not unlike sliding a book into a bookshelfTargeting is done based on the listener’s IP address for geo-targeting, but other factors can be used like demographics and mapping of user preferences or likes or interestsAdvertisers come into a tool and buy ad campaigns (fixed number of plays over a period of time) based on delivered plays of the ads via CPM, CPA or other less common methodsThis ability is coming to Spreaker in 2018 and we are excited to work on tools like this that can help podcasters make money from all their hard work-------------------------------------------------------Please reach out to us and say “Hi”, we want to meet you and know that you are out there listening. Send via email or audio comment (mp3) to rob@spreaker.com and (podvader@blogtalkradio.com) or post a comment on our show page ------------------------------------------------------- What Many Sports Podcasters Can Teach Us About Building Audiences?Actively engaging with audience on a daily basisSocial media usage - live tweeting games- Does Podcasting have a Discovery Problem or Some Other Problem?JacobsMedia.com posted an article this week offering quotes from many leaders in the podcasting space and about half agree we don’t have a podcast listener discovery problem: http://jacobsmedia.com/do-podcasts-have-a-discoverability-problem-we-asked-leaders-in-the-space/But do we have an awareness/medium understanding issue still?One quote: “Yes, podcasts have a discoverability problem, to a degree. Podcast networks appear to be the best way round that, though there’s good work being done by some tech companies, notably Castbox and RadioPublic.The bigger problem podcasts have is that the majority of people who podcast only listen to 2 podcasts a week. The question is whether it’s possible for this to be significantly grown. Discoverability is one thing, but available eartime is quite another.”Another quote: I feel like the problem is less about the discovery of individual podcasts, and more about discovery (and understanding) of podcasts as a whole. Rarely do I hear people who are seasoned podcast listeners complain about not being able to find anything they like to listen to. On the contrary, I often hear of listeners saying there are more shows they want to listen to, than time they have for listening!I think the industry as a whole should be just as focused on becoming more mainstream in terms of awareness, and making it easier for new listeners to actually listen.Rob quote in article: This continued complaining that podcasts have a discovery problem is being driven by many podcasters who are wanting to grow audience faster. Growth like that can be achieved by doing some basic things that are fundamental to online marketing practices that includes inspiring word of mouth sharing.Many podcasters simplistically think that if their show can be magically featured or promoted at existing and new start-up audio companies and available in audio search more, then they will reach more audience and make more money. While this goal is good and fine, the real question being asked is how do we grow the overall audience for all podcasts faster.The question should be how we grow the overall listener base for podcasting to maintain audience growth that matches the escalating number of new podcasts being launched in the market every month? To date the growth of podcast audience has been relatively slow over the past 13 years. Growth of word of mouth sharing of podcasts has been steady and been driven by increasing quality of content, expansion into new content genres and growing media coverage.As we look forward we need to partner with our radio colleagues to transition audio audiences to the inevitable move to on demand audio listening in digital platforms. Then encourage Google Android to do a much better job of presenting podcasting content to its millions of mobile smartphone users.- Apple Launches New Podcast Stats Beta to Underwhelmed Podcast CommunityThe talk about the New Apple Podcasts stats kinda landed with a thud, not much discussion in the community as it is very early days for the new Apple data and much of it is just not populated. Many shows are just not populated with data yet.It is still very interesting to see the number of devices connected to episodes in a timeline to see when devices drop off listening and the over indexing of listening to some episode (listened to more than once by the same device). We have more questions than answers at this point and will develop but go check it out you podcast and see for yourselfThe new podcast metrics beta into this area https://podcastsconnect.apple.com you should check it out if you have a podcast on in Apple #Podcasts.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
20/12/171h 23m

SLS: Young Podcasting Storytellers

Spreaker Live Show #138 for Dec 13th, 2017Show Duration: 30 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Podcasting Meets YouTube + Comicon from Podcon in Seattle- Editing Audio via Text Editing is HERE- Planning Your Podcast ScriptSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:Podcon: Who are the Young Creative Storytellers and Why are they Important to PodcastingPodcon.com 2017: Most attendees were all very young, new and enthusiastic about podcasting. Was a really interesting event. It uncovered a whole new genre "Young Creative Storytellers" community in podcasting. Podcon could easily become the largest podcasting event next year, even bigger than Podcast Movement, but got a sense that maybe the first year event was not big enough for its VIDCON organizers. Yet, this is sea change and scale of this community that combines YouTube + Comicon + Podcasting + Character Fans will transform podcasting community as we know it in just a few years. This community is largely female and ready to write and tell entertaining and emotional stories to passionate fan/communities that are willing to dress up in costumes of the characters in the stories being told in podcasts of the next generation. This is even larger potential impact then when the comedians joined podcasting in 2009. Audio theater of the mind has been rebirthed in a new generation.Not a single person we talked to 300 plus wanted to do sports, business, tech to a person all wanted to do storytelling shows like lore etc. this was one of the most refreshing events in a very long time. W need more storytellers and this audience will generate the next serial, lore etc..Editing Audio via Text Editing is HEREhttps://medium.com/descript/introducing-descript-fa37eb193819http://descript.comService is called “Descript”, only supports MAC today - you can request to be added to a list requesting a windows version.Launched with a $5M seed investment from Andreesen Horowitz VC. Descript is taking advantage of the recent explosion in speech recognition accuracy to press the reset button on how talk-driven media is being created and edited. 1. Audio Word ProcessingView voice audio files as text instead of waveforms — and then edit the audio by editing text. Cleaned up by simply editing the script at 15 cents a minute = 45 min show costs = $6.75 cents, but does not correct any space or other audio issues, so you will need to do a second round of editing in a wave editor too.2. Fast/Cheap/Accurate Transcription (by robots or humans, as needed)Fast. Transcripts in under five minutes.Cheap. Just 7¢ per minute of audio— pricing details here.Accurate. Up to 95% accurate, 3. Waveform Editor with a special trickFor fine-tuned trims and crossfades, Descript has a full-featured waveform editor. It’s got something you won’t find anywhere else — the Word Bar. Just grab a word tab to add/remove silence between words:4. Web Publishing and CommentingPublish your Descript composition to the Web, and share the link with friends and colleagues, who can listen and leave comments, Google Docs style. If you’ve ever had to give feedback on an audio file, you’ll love this a lot. See a live demo here.5. Non-destructively export to other audio appsAfter you’re done editing in Descript, you can export your session to a format that can be read by Pro Tools, Adobe Audition, and most other Digital Audio Workstations. That means it will preserve the original audio file, and all of your edits will be visible when you open it in the DAW.Today’s Descript — a single-track voice audio editor with automated transcription — is the tip of the iceberg. With a little imagination, you can guess where we’re going — a ground-up reimagining of how people create talk-driven media.Planning Your Podcast Scripthttps://blog.spreaker.com/2017/12/06/planning-podcast-script/The big question is whether you should or shouldn’t plan your podcast script and there are people who sit in both camps. Some believe that scripted podcasts make speech feel stiff and rehearsed, others believe it’s the key to being confident, concise and keeping the content flowing.The answer is to plan, but to plan right, as it is almost impossible to create great content without some sort of planning. No need for a rigid script which you follow word for word, you can create a guide which gives you pointers and leads you through your topics. The power of planning is that it ensures captivating content which hooks listeners and keeps you focused.A clear summaryTo get started you need to look at the bigger picture – what are the main ideas and themes you want to cover during your podcast? Start by getting the central ideas down on paper and use them to branch out into smaller subcategories – Write how you talkOnce you have your ideas clear, it’s time to get down to the nitty-gritty, the writing, and there are lots of tools out there to help you get your writing in order.Show Your StyleWhilst re-reworking your script you need to remember that you have a very short window in which to grab listeners attention. Your intro should pack with a punch and immediately deliver your podcast’s personality and style. first impression’ – which means you literally have seconds to convince your audience that you’re worth listening to. Giving your podcast character and individuality is what will create a bond between you and listeners; write with a friendly style and avoid using complicated terminology which could cause listeners to lose interest.Refine it to PerfectionThe final step in getting your podcast ready for broadcast is refining it until you feel confident that it delivers with power. One of the best ways to be sure is to read your text aloud. Reading text aloud means you will become more familiar with the material, giving you more confidence and it will highlight any weaknesses or errors so you can rework them until perfection. So get reading and get perfecting!What is clear is that great podcasts are never accidental but that different types of podcasts require different levels of preparation. Whatever your podcast style – organization will allow you to feel prepared with information to hand – adding confidence to your presentation and allowing your podcast to soar!Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
13/12/1730m 20s

SLS: New Mobile Listening Widget

Spreaker Live Show #137 for Dec 6th, 2017Show Duration: 50 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Easier Podcast Listening with the New Spreaker Podcast Radio Widget- Who are the Largest Podcasting Companies?- Podcon is this Weekend and Podfest Orlando is Feb 8-10 - Listener Comments Spreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:Easier Podcast Listening with the New Spreaker Podcast Radio Widgethttps://blog.spreaker.com/2017/12/05/new-spreaker-podcast-radio-widget/We’re adding a new feature that will have you listening to your favorite and most listened to podcasts in no time at all. Introducing the new Spreaker Podcast Radio home screen widget.Your tried and true podcasts will be clearly laid out for you and each will be readily accessible with just a tap, right from your home screen. It’ll save you swipes and time, especially when you’re multitasking between your workout, emails, and instant messages. Check out this rundown of how the widget works:- The widget will display an array of podcasts, even when your phone is locked, divided into two sections.- In the top half, you’ll find the podcasts you listen to most. - Tap on any one of them and you’ll be prompted to unlock your phone. As soon as you do, the Spreaker Podcast Radio app will open up automatically to that very podcast.Just below, you’ll see your most recently downloaded episodes. By tapping on any one of those, you’ll go through a similar process as the one mentioned above: You’ll be prompted to unlock your phone, but this time, you’ll be brought automatically to a list of whatever you last downloaded.Easy peasy, isn’t it? And your podcast or episode will start playing immediately, too.iOS and Android widgetsYou can add Spreaker Podcast Radio’s widget to your home screen like you would any other app:On iOS:Swipe the home screen or lock screen to the right.Scroll down to the bottom. Then tap on Edit.Tap on the “+” symbol to add Spreaker Podcast Radio to your home screen.Tap on Done to finish.On Android:Touch and hold any empty space on the home screen.Tap on the Widgets icon.Touch and hold the Spreaker Podcast Radio widget.A preview of your home screen will appear.Drop the widget on whichever spot you prefer.Check out the new quick actionsAnd there’s more. A few other side features will be introduced together with the widget that will get you to your favorite content even faster. The name says it all: quick actions are shortcuts that get you to different kinds of content in a snap. Now, by just touching and holding (on Android) or 3D touching (on iOS) Spreaker Podcast Radio’s app icon, you’ll be able to begin a new search, open the Listen Later playlist, or open the Downloads playlist.But a quick note: While quick actions are available to all iOS users, currently they’re only available to Android users with Android 7.1 and above (Nougat).Who are the Largest Podcasting Companies?Some are saying NPR is the Largest Podcasting Firm?Others claiming to be second to NPR, like EntercomWhat is the basis used to determine largest podcasting firm?Advertising - MidrollPodcon in Seattle is this Weekend and Podfest Orlando is Feb 8-10Comments:Linda IrwinI prefer to use the term "show" over "podcast". I have some of my shows up-loaded to Wenoo and embedded to my web sites.Linda IrwinMore and more sites are going to on site live chat for technical support.TheKrazyWabbitFinally caught a live show. Perhaps the defination of podcast could be modified. Maybe another term. Or the creator is clear in what they are doing. For example, this is the XYZ show on YouTube or FB Live and being record for playback on the XYZ podcast. Thanks for the show!Spreaker Live ShowSpreaker does not support paywalls at this point. All content is Free. Yes, you can put our player behind your own paywall and you can turn off downloads, but your episodes would still be live on Spreaker.com only.Matthew LaHello, I have been listening to The Spreaker Live show since the first episode. I have also listened to the Exum Experience since 2015. I have a question. I moving my podcast to spreaker in January. Is there a way I can put my spreaker podcasts behind a pay wall? If not directly through spreaker, what if I set my back catalog to private on spreaker. Then embed the player behind a paywall on my site. Would that work? Anyway thanks I love the show.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
06/12/1746m 53s

SLS: Help Us Help You

Spreaker Live Show #136 for Nov 29th, 2017Show Duration: 60 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Help Us Help You: Struggles of New Podcasters- Is Podcast becoming a term to describe all audio content published online?- How to Find the Right Tone of Voice for your Podcast- Listener Comments Spreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:Help Us Help You: Struggles of New PodcastersSupport of New Show Creators can be tough for those doing supportOften the support staff does not understand the issues or frustrationEmail can be tough to interpret issuesNeed Reproducible errors and processes that can be replicated on our endSpreaker Support staff is in Europe and is 8-9 hours ahead of you in the USAHave patience with support as we work through issuesSupport team is trained to be patient and be clear and calmingBut caller needs to think clearly about problem and do best to give details on issuesIs there a new trend that if you create online media content of any kind — YouTube, Twitch, Google Hangouts, for example — you call it a podcast? Episodes only on YouTube are more and more being called a podcast. Only place you can find it. Is that a podcast? To be a podcast, media must be hosted for download and an RSS feed. So is this something new? “Oh look, I have a discussion I have recorded. It’s online. I’ll call it my podcast.”How to Find the Right Tone of Voice for your Podcasthttps://blog.spreaker.com/2017/11/28/find-right-tone-voice-podcast/Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast newsfix you’re aware of the big difference in how the presenters communicate their message; not just in the language they use but also their tone of voice. Tone can convey a thousand things to a listener and is key in getting what you want to say across correctly, how you use it will affect everything from how you’re interpreted as a person to the sincerity of the message you’re broadcasting. The Guardian says tone will “affect how we’re seen in terms of our personality, our emotional state, and even our professional competence”. Let’s take a look at some of the different podcast genres out there and see how you can use tone to create impact for yours! JournalisticGenerally speaking, if you’re reporting news a more ‘formal’ tone of voice is required. You need to sound authoritative and speaking with a lower pitch will help audience members feel confident in your credibility. Speak clearly and enunciate well, putting emphasis on the key facts such as locations and timings of events – there’s no room for misunderstandings with the news. However, you need to find that sweet spot where you aren’t over-enunciating as you could come across as patronizing! Last but not least you must always sound objective, keep a steady tone and try not to put emphasis on words which could imply personal opinion. Check out how Up First report the daily news for some inspiration on how to hit the right reporting note. As a rule of thumb, Jill Geisler advises to “communicate with command, comfort, and clarity”.Intimate - PassionateAt the other end of the spectrum, if you’re planning on sharing intimate details with your audience you need to take on a completely different voice persona, being as natural as possible. Talking about personal matters such as: marital problems, relationships and sexuality need to sound unrehearsed and honest. Imagine you are talking to a friend one-on-one, emphasize words you normally would and add inflection at the end of a phrase, making your speech sound question-like will invite listeners in.Kaitlin Prest’s show The Heart is just the sort of tonal dialogue to be aiming for check out her episode on arranged marriage to get some insight in how to use your voice.ReassuringTo have a voice which makes listeners feel in safe hands you need to sound genuine and warm. Your aim is to communicate with a soothing tone which creates a bubble of trust between you and your audience – opening up the opportunity for sharing. states Low frequency, continuous sounds are seen as comforting and Jennifer Pardo, says “in general people who speak a little slower tend to be perceived as more friendly” – marrying these two elements will help you be accepted as a trusted source by your listeners. ‘Agony aunt’ Dan Savage’s hit podcast, Savage Lovecast gives food for thought on how to master a comforting voice, his recent episode on will idea of what to work towards. To achieve it, imagine how a therapist might communicate with their patient – speak slowly in a stable low tone, inviting listeners into a safe virtual environment.Informative / Educational - PassionateReliability and credibility are the key character traits you want to convey when presenting an educational or informative show. To hit the nail on the head, speak with conviction, have a steady tone, communicate clearly and with confidence and don’t add go up in pitch at the end of your sentences – it will sound like you doubt what you’re saying! Try listening to Flash Forward discussing climate change to get some inspiration on how to use your voice. Sounding like a trusted source means pacing yourself, speaking too quickly and you come off sounding nervous and unsure, and add pauses here and there to add weight to what you’re saying.StorytellingThe key to great storytelling? “Communicating your humanity” according to the Huffingtonpost.com. Performance/acting. Be as human as possible, allow your audience to connect with what you’re saying and this will captivate them and compel them into wanting more. Be playful in where you place emphasis on words, storytelling can also allow you to have fun and take on various voices to convey different characters. Chasing Ghosts is a perfect example of the sort of engaging true-crime storytelling which has taken the world by storm of late – listen and get creative!This American Life’s presenter Ira Glass shares his trick for gripping storytelling, “Any story hits you harder if the person delivering it doesn’t sound like a news robot but, in fact, sounds like a real person having the reactions a real person would”. The overriding tip? Be as natural as possible with how you use your tone of voice, it is how a listener will engage with you as a presenter and ultimately connect with the message and TheBalance.com confirms this “on-air media superstars are those with the natural ability to communicate”.Comments:Adonnis Jamalthe millennial generation born 1981 to 1997. Generation X born 1965 to 1980Linda IrwinI have already gone to other platforms, Wenoo and VidLii. No problems in either places. To clarify the monetizing comment, I mean that people are getting flagged even if they are not monetized. By fair use, I mean reviewing a product or program even if you do not actually use images or clips from what you are reviewing, just flagged for mentioning their name.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
29/11/171h 6m

SLS: Who are Podfasters?

Spreaker Live Show #135 for Nov 15th, 2017Show Duration: 60 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- What is a Super “Podcast” Listener?- Podcast Suicide: 5 Errors to Avoid- Who are Podfasters?- Listener Comments Spreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:What is a SUPER Podcast Listener? Sharing some recent researchtelephone survey of media habits, a portrait emerged of what appears to be the podcasting “super listener” — a highly engaged consumer of informative digital audio content. https://medium.com/informed-and-engaged/understanding-public-medias-most-engaged-podcast-users-bb592cd7e03eIn April and May of 2017, Edison Research — with support from the John S. and James L. Knight Foundation — conducted a series of online interviews with podcast listeners across a group of major podcast publishers. We collected a total of 28,964 interviews with podcast listeners 18 years of age or older, all of whom listened to at least one audio podcast from one of six sources: National Public Radio, WNYC, American Public Media, WBUR, PRX and Gimlet Media. (For more on the methodology, please see the appendix.)In comparing these results with the Edison/Triton Infinite Dial research series, a nationally representative Some of the characteristics of this “super listener” include:Greater content consumption (by hours and by shows listened to).A preference for subscription (Not Paid) and time-shifted consumption.Reliance on mobile consumption, usually in transit.A willingness to promote content to others, and reliance on word-of-mouth.A preference for in-depth content.A loyalty to public media, and willingness to invest — even as broadcast consumption levels decline.Conclusion:This study, and our ability to compare it with two other, more representative datasets of podcast consumers, gave us a fascinating perspective on the public media podcast “super listener.” It is clear that while they don’t represent the body of podcast listeners across participating publishers, they do represent the most active, most engaged and most willing to take supportive actions. They can also be tapped as ambassadors for the medium. Finding ways to “ask for the order” and providing them with incentives to share new podcasts (and indeed, the medium in general) with their friends and family as passionate advocates and influencers might be one of the most powerful marketing tools at our disposal.We also learned that these respondents are receptive to national and international news content via podcasts, and they trust this content — again, as potential advocates for the dissemination of this content. And finally, these younger, more mobile podcast consumers are taking content (including public media content) on the road with them — opening up contextual opportunities for new forms of content for consumers on public transit, at the gym, or in other short, opportunistic windows. Podcast Suicide: 5 Errors to Avoid1. Refusing to recognize your target audienceWhile keeping a broad appeal is good, not targeting a specific bracket is like shooting yourself in the foot. It’s like refusing to recognize that you’re speaking to actual listeners, not just to thin air.Start with the very basics: who is your model listener? Are they a man or a woman? Are they a 23-year-old student who is getting serious about politics, or a 55-year-old launching a new career? What do they get up to at the weekends?It may feel weird at first to draw up an identikit of your ideal target audience member, but keeping this picture in mind will help you avoid going off on unrelated directions, and even really help you in matters such as deciding your episode’s duration or getting your podcast exposure on relevant platforms.2. Not having a pre-launch marketing planThis is no time to be modest. At the very beginning, you have got to be your very own cheerleader – cos if you don’t cheer, who will? Your launch is a great moment to capitalize on excitement – that energy is hard to regain at a later date, if you miss that opportunity.A pre-launch marketing plan demonstrates confidence that you can pull this off and passion in your topic and the podcasting format. That’s the kind of attitude that intrigues listeners, even before being presented with the actual content.Give yourself a checklist for getting listeners on board with the hype from day 1:Create a launch team of 20+ people that commit to downloading and sharing your podcast with all their networks too.Build a database of influencers who can give a first boost to your audienceHave your social media pages building momentum, follow people in your target audience to encourage them to follow backSearch for the hottest trend related to your topic on TwitterSet a launch date and a clear plan of the next episodes3. Not bothering to submit to iTunesMaybe you just haven’t got round to it yet. Maybe you are trying an alternative podcatcher service. But there’s no denying that the first place where listeners seek out podcasts is iTunes so no submitting yours amounts to podcast suicide.Aside from the fact that many devices have iTunes pre-installed on them, making it the first point of call especially for podcast newbies, if you manage to get a high rate of downloads, subscriptions, rates and reviews podcast once it goes live, there is also the opportunity to be featured in the New and Noteworthy section in your first weeks, which will be a great boost for even more listeners taking notice.Business podcaster Tyler Basu, whose podcast ranked at the top of iTunes’ USA New and Noteworthy charts when it launched, suggests that one clever way to better your chances is to be very strategic in how categorize your podcast. Consider also putting your podcast in several categories as well as subcategories that won’t be as broad and competitive.4. Messing up your RSS feedThe magic touch of podcasting lies in the seamless way information syncs up, like a smooth dive into a pool. This is thanks to your RSS feed. Messing that up, well, it’s tantamount to a belly-flop: jarring and kinda cringe-worthy.Always make sure to submit the same RSS feed on all the distributive platforms that you use, for every episode you publish. You should avoid at all costs spreading around different RSS according to the different platform that you use because you’ll never have one single link where people can access and download your show – therefore cutting you off from gathering clear, comprehensive statistics from across the board.A singular RSS feed is easier to follow in case something goes wrong. An easy trick to keep on top of this is subscribing to your own podcast so you can quickly double-check your RSS feed is working once you publish new episodes.5. Uploading your podcast directly onto your websiteIt’s nice to keep everything in one place, but that’s no reason for uploading your podcast files onto the same server as your website. First of all, hosting your podcast on your site will be a strain on your bandwidth and therefore make your website really slow. Secondly, the audio quality will not be so good.Podcast hosting services are the answer, particularly when the podcast player can be fully embedded into your official website and customized to fit in with your branding. Host platforms such as Soundcloud, Libsyn, Spreaker and Podbean all offer embedded players, so it’s worth exploring the various different features – you’ll find that some are mobile-friendly, too, as well as being able to track plays, downloads, and likes. 6. Not inspiring emotions in your listenersComments:Linda IrwinYou Tube has been marking everyone "not advertiser friendly" en masse. If you get enough, they will shut down your channel. You can appeal this if you have, IIRC, 1,000 or more subscribers. They are also hitting people that are not monetizing. We have no idea why they are doing this. Fair use means nothing even if you are making commentary.Linda IrwinAlso when I embed Spreaker to Wix, using the "embed code" widget, you can also change the size to specifications "height= width=". Autoplay if "0", change to "1" in the code script if you want shows to autoplay.Linda IrwinWhen I submitted to iHeart 22 episodes in, I was rejected specifically because I did not have at least 100 followers. This was back in August 2015.LOLSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
15/11/1757m 11s

SLS: Four Steps to Starting Spreaker Podcast

Spreaker Live Show #134 for Nov 8th, 2017Show Duration: 60 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3pm Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Four Steps to Starting Your Podcast on Spreaker- Plays vs. Downloads on Spreaker- Getting your show/podcast into iHeartRadioSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:- What is Spreaker? Four Main Steps to Starting Your Podcast on SpreakerBut where to start? There’s a lot there to take advantage of, and we don’t want you to miss any of it. Starting up: Sign in and set up your account.Create: Choose between uploading content, importing your show using the RSS feed importer, or using the Spreaker Studio apps to record or go live. Distribute: Connect to your favorite social network through your account settings, or set up sharing through your episode’s settings.Measure: See how well your podcast is doing with in-depth analytics, starting with number of plays.Bonus: Get your Web embeddable audio player and Plays vs. Downloads on SpreakerWhy might you have more Plays than DownloadsWhy might you have more Downloads than PlaysWhy might you have equal Plays to Downloads Getting your show on iHeartRadioGo to Show CMS .. then click iHeartRadioTo be accepted your show needs:A titleA short descriptionAn imageTo be included in a categoryTo have at least 5 public episodesThe last episode to be less than 2 weeks oldSuggestions and guidelines for your submission to iHeartRadio:Please consider these suggestions before submitting your show to iHeartRadio in order to have a better chance of being approved.Wait until you have at least 100 followers on SpreakerYour show name, images and content should not contain unlicensed material (such as music)Your show name, images and content should not be indecent: avoid pornography, hate speech, ethnic slurs, slander and libelYour show is not compliant with one or more of the items in the checklist above. Please fix this and try again.Comments:BreannaI’m having a hard time embedding my podcast to my wix site. Any suggestions?BreannaYes please share the outline.Tamara Ford (Shelf Addiction)No more sharing on YouTube for me until further notice...Tamara Ford (Shelf Addiction)I'm disgruntled with YouTube and my podcast. YouTube has shut down my account for no reason. They apparently hate my clean podcast about books to TV. LOLSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
08/11/1759m 34s

SLS: Canadian Podcast Research

Spreaker Live Show #133 for Nov 1st, 2017Show Duration: 60 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Episode Descriptions are now in Spreaker Web Embed Audio Player- New Research Report focuses on Canadian podcast consumption- Why Start Podcasting If You’re a Small BusinessSpreaker is on Instagram: https://www.instagram.com/spreaker_/Spreaker is also on LinkedIn: https://www.linkedin.com/company/spreaker/Tell your audience that your show is now available on Amazon Echo DevicesOn the show today:Now You can READ Episode Descriptions in Spreaker Web Embed PlayerSee the little circle with the italics (i) in it to see popup descriptionHere is my show recording outline:https://docs.google.com/document/d/1HeH2XvB6hSt-y9Fcyr4cutq6eay2uEAwjmQLeXE1rvY/edit?usp=sharing A New Research Report focuses on Canadian podcast consumption, conducted by Audience Insights, a Canadian audience research firm.Podcasting is becoming an increasingly important part of the Canadian conversation.Nearly 10 million Canadian adults have listened to a podcast in the past year.The demographic trends younger, more affluent, and more educated, also leans male. That’s more or less in the same bucket as Australia and the U.S24% of adults listening monthly and 15% weekly. A fast-growing audience, more than7-in-10 started listening in the past three years.Podcasting attracts often hard-to-reach young, affluent, educated consumers.Podcast listening peaks among 18-34 year olds, among men, among those with auniversity education, and in households with more than $100K income.Podcast listeners show an appetite to hear more Canadian produced podcasts.47% of all Canadian podcast listeners say they would like more about whatCanadian podcasts are available. Four of the Top 10 podcasts listened to in the pastmonth are Canadian.The full report isn’t available at this point in time, it seems, only a summary report with some initial findings that you can view in this link. .https://docs.wixstatic.com/ugd/b9f0d2_8411a2fefd7948399be55f1197f28a85.pdf-Why Start Podcasting If You’re a Small BusinessAs a small business, it can be impossible to find your unique voice in the marketplace and successfully reach your audience. Consumers’ lives are saturated by advertising on a daily basis, so just how can you create brand personality and make your business heard? The answer is podcasts. Podcasts are increasingly being integrated into brands’ content marketing strategies and rightly so; it is advertising which requires minimal equipment, little money and offers businesses the opportunity to create an intimate rapport with their customer.If you need further convincing as to why podcasts are the future of B2C advertising, here are three more reasons as to why they might be just what your business needs to get on the road to establishing a relationship of trust between brand and consumer:-Let them hear your business’s most intimate voicePodcasts allow you to create a voice and personality for your brand, in turn allowing you to build an intimate relationship with your customer. It is tailor-made content, which is thoughtful, informative and can make you stand out amongst the crowd. By speaking directly to your customer it helps put you on a level with them, allowing consumers to feel more empathetic towards your brand and letting them see another side of your business.-Grow your audience with interviewsSecuring an influential guest who has a large or loyal following can be a great way of broadening your audience. Guests who are not directly related to your subject matter or might offer a unique point of view give you the opportunity to entice new listeners. More importantly, if the guests are willing to share the content via their social media channels it can give a real boost to your numbers and strengthen brand validity.Reach your customers without them even thinking about itWhat makes podcasts truly unique as a content medium is the fact they don’t require undivided attention like lots of other media, such as video. Podcasts are easily consumable content – you can speak to your audience while they are going about their daily lives: driving, cooking or commuting. The development of home listening devices such as Amazon Echo allow listeners to multi-task while they get their podcast hit and mobile devices allow listening on the move. Research is showing that the number of people listening to podcasts outside the home is on the up swing:“While Home continues to be the most often named location for podcast listening, the vehicle is a strong second.” Edison Research.If used wisely podcasts can be a powerful tool in a small business’s content marketing strategy. They allow companies to directly speak to their consumers in a personalized way and are a clever way to create a trusted relationship between brand and customer. More importantly, all you need to get started is a microphone, a computer, and some recording equipment…so what are you waiting for? Blog Post: https://blog.spreaker.com/2017/10/31/start-podcasting-youre-small-business/Comments:Spreaker Live ShowTamara, That is the entry point for CPM campaigns. CPA campaigns can be lower.Tamara Ford (Shelf Addiction)I heard that you need 5,000 downloads/listens in the US per episode to even think about podcast ads. Do you agree with that?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
01/11/1757m 59s

SLS: Preparing for Podcast Ads

Spreaker Live Show #132 for Oct 18th, 2017Show Duration: 45 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Preparing Your Show for Podcast Advertising- Creating an App for Your Podcast Just Got Easier!- Another Audio Comment via VoxerOn the show today:Preparing Your Show for Podcast AdvertisingIf your goal is to monetize from advertising then running ads early in your podcast and often is good practice. Getting skilled and practicing doing ads is important as you will not be good at it out of the gateWhen paying advertisers are interested then you and your show will be readyGets your listeners accustomed to hearing ads on your show as adding ads to an ad free show can be jarring for your listenersStart driving home the idea that advertising supports the sponsors that make the show possible, greater ad responseGet started with Affiliate Programs like Amazon Affiliates, Commission Junction (CJ.com) or Share A SaleThis gives you an inventory of sample ads that you can show potential CPM advertisers that you have the skills to create and deliver a great ad read - create an mp3 of all the reads you have done one after anotherThe best way to cut those sample ad reads for the ad demo mp3 is to save the clips with 30 seconds of lead in, the ad spot and 30 seconds of post ad content. This will give advertisers a sense of how you lead in, deliver and roll out of an ad spot. Start keeping track on every single episode where an ad could be dynamically injected into your mp3 file. If you’re doing your show and find a natural transition spot record that time hack for each episode down to this HH:MM:SS.Tips: - Find a product on Amazon Associate or any product or service you love that has an affiliate program and apply for it.- Thought leaders who sell courses and information products online offer affiliate partnerships - What about your own product or service gives you something to promote on your show.- Keep the ads relevant.- You only get good at running ads when you’re really running ads- Prepare for ads to be dynamically inserted in the future. - “Dynamic insertion” refers to a type of ad inserted at a pre-determined time in the episodeoBlog Post https://blog.spreaker.com/2017/10/17/new-spreakers-50000-show-catalog-now-amazon-alexa-devices/- Creating an App for Your Podcast Just Got Easier!Connect with your audience more directly with an exclusive experience, all while expanding on your brand, with a customized Mobile App dedicated to your show.It’s a seemingly small addition to your podcast’s overall distribution system that offers considerable benefits. It’s just about the closest you can get to your listeners, who can download your app (from either iTunes or Google Play—you can choose where to place it) and use it to get direct access to your show and only your show. There’s no getting distracted by other podcasts, and they’ll be able to give back and show you their love and appreciation by liking your episodes and leaving comments.Aside from this intimate experience, Mobile Apps also offer a way to expand and build upon your podcast’s mission, what it stands for, and the brand you’ve constructed around it. It’s a professional touch that impresses listeners as well as potential sponsors looking for established podcasts to support and work with.Creating and customizing a Mobile App is a cinch. Spreaker offers a simple app-builder straight from its website where you can modify and manage your app with just a few clicks. How it looks and the keywords and information you add are all your choice and under your control. And if it building one was easy before, it’s even easier now, thanks to a few more features we’ve added to make creating your app a snap. Now you can crop your images and get some immediate help with your title and descriptions. Crop your imagesThose of you who have already submitted a Mobile App to either the iTunes Store or Google Play know that they are infuriatingly specific about the images you use to brand and embellish your app. You have to adhere to strict restrictions, not just in regards to content, but size, too. If you don’t set them correctly right off the bat, with the exact measurements required, you’re either prevented from completing your app or risk publishing one with distorted images.So we’ve come up with a solution that’s easy and will make you look good, too. Now, once you’ve uploaded your images while building your app, you can crop them as you please right from the builder. So even if you upload images that are bigger than what’s needed, you’ll still be able to adjust them to make them fit.Taking the words right out of your mouthComing up with a way to describe your podcast that’s both informative and enticing is not exactly easy, and it gets even harder when you have to worry about keywords and creating multiple descriptions that differ just enough from each other.But now you won’t have to waste any more time coming up with various turns of phrases and call-to-actions. As you build your Mobile App, the app name, short description, and long description will appear in the fields pre-populated for you, drawing from the information you’ve included on your podcast’s Spreaker page. Of course, you can always modify the text if you’d like, but otherwise you’ll be free to just carry on with the rest of the setup and submit it.Now, not only can you customize your Mobile App to your heart’s content, but you can do it all in less than 10 minutes! It’s a professional product, made exclusively for your listeners, that’ll be ready in a jiffy.Ready to take your podcast to the next level? Create your own Mobile App now!https://www.spreaker.com/store/app/createBlog Post: https://blog.spreaker.com/2017/10/24/new-creating-an-app-for-your-podcast-just-got-easier/Audio Comment from Kyle Wilcox Voxer.comSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
25/10/1745m 25s

SLS: Pre-Launch Promotion Tips & Alexa Skill Launch

Spreaker Live Show #131 for Oct 18th, 2017Show Duration: 46 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Spreaker Launches New Amazon Alexa app for Echo “Smart Spreaker Devices”- Steps and Tips to Pre-Launch and Promote a Big Podcast- Listener CommentsOn the show today:- New! Spreaker’s 50,000+ Show Catalog Is Now on Amazon Alexa DevicesListening just got even more hands-off. Spreaker is proud to introduce yet another way of engaging with its catalog of podcasts: a new Amazon Alexa skill for Echo.. Amazon Alexa devices are wireless, voice-activated “smart speakers” that feature a personal assistant voice service named “Alexa”. These devices include Amazon Echo and Amazon Echo Dot. Similarly to Siri, Alexa will carry out the commands you say out loud to it. Smart speakers have become a pretty big deal in the podcasting world as of late, and were the main topic of interest at this year’s RAIN Podcast Business Summit presented by NPR. Since Amazon Echo’s debut in 2014, they can now be found in over 20 million homes across the US. In fact, 42% of smart speaker owners claim they’re already essential to their everyday lives. Their ease of use alone is a persuasive selling point; there’s no searching for a remote control, not even the need to use access pins or swipe across the screen. With voice activation, smart speaker owners can ask for the weather report, access their favorite music, and, most importantly, tune in to podcasts.You read that right: listeners are using these tools to search, browse, and listen in to podcasts. And the rising popularity of smart speakers pairs itself extremely well with Edison Research and Triton Digital’s recent data showing that the home is where podcasters are tuning in the most. To prove this point: 50% of listeners tune into podcasts at home, more than any other location. And having podcasts on while you’re cooking, cleaning, or just plain relaxing has made them an intimate part of our daily routines, providing moments of entertainment and comfort whether we’re with friends or alone. The difference now is that smart speakers offer a more seamless experience between it all.And as this new pathway to content unfurls before us, we at Spreaker knew we couldn’t let the opportunity just pass by. We’ve added Spreaker’s catalog of podcasts to all Amazon Alexa devices (only English-language podcasts for now, due to some Amazon Echo limitations, but we hope to get everyone else in on it soon!), as well as Spreaker-specific commands your listeners can use to play, search, and take control of their listening experience. With Amazon Alexa, together with automatic sharing to social media networks and syndication with Apple Podcasts, Google Play, iHeartRadio, and SONOS, you’re getting open use of every distribution channel out there. Now, you don’t have to do anything to get your podcast up on these devices. In fact, we’ve already done that for you. However, you should let your listeners know they can find you there. Take a moment this week and make a quick note about it on your podcast, social media channels, or newsletter. The instructions you need to give are simple:First, your listeners will have to add this “skill” to their Alexa device from the Amazon Store, which they can do at the URL here.Once it’s enabled, they can test it out by saying any of the commands. Play Here’s how it could go:Your listener could say:Alexa, open SpreakerAnd then search for and play a specific show thusAsk Spreaker to play The Blacklist ExposedORAsk Spreaker to search for Pod Save AmericaThey can execute a number of actions, too, like pause, resume, skip, and more, by using the right phrases. And plays coming through on Amazon Alexa devices will still be trackable for you. You can find those stats in the CMS’s statistics page, under both “Sources” and “Devices”.Become an unmissable part of your listeners’ days with the easy accessibility of Amazon Alexa devices. With Spreaker’s new skill, simple voice activation can have your podcast up and playing at command—literally.Show your Amazon Alexa listeners how it works and get them to try it out now at this link.https://www.amazon.com/gp/product/B0764J52QR Blog Post https://blog.spreaker.com/2017/10/17/new-spreakers-50000-show-catalog-now-amazon-alexa-devices/- Steps and Tips to Pre-Launch and Promote a Big Podcast1) Pre-Planning - Show, Graphics, MetaData, Target Audience, Pre-Launch Advertiser, Set Launch Date, Set CPM2) Pre-Launch Promotion, PR and getting Promo Episode Published, Platform Promotions Planned3) Then Produce Launch Episode with advertiser4) Deploy Social Media and Media Set as lead up to launch5) Launch 1-2 weeks later, can take a month or more to pull together.Linda IrwinRob, Alex and Jay together on a future show!Linda Irwin PodVader comedy? "Use the farce!" 😃Linda IrwinSpreaker on road trips! Looking forward to it!Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
18/10/1746m 35s

SLS: Dark Lord PodVader Guests

Spreaker Live Show #130 for Oct 11th, 2017Show Duration: 68 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- No Logo Branded Spreaker Embedded Audio Player is Available Now- Top 5 Benefits of Podcasting for Small Businesses - Jay Soderberg (PodVader), Head of Content for BTR and Spreaker joins usOn the show today:- Your brand Spreaker Embedded Audio Player Available Now- Visible branding that’s ALL yoursGuiding your listeners to your website to listen to your podcast allows you to keep your branding and distribution exactly how you want it. Use a background image with your logo on it if you want.We use your chosen font on your website that is connected to your distinctive look. The updated player is therefore geared for a high level of customization, providing a white label solution with the option to remove the Spreaker logo.Using Spreaker’s CMS, you might choose to remove the Spreaker logo if it happens to clash with your website branding, or if you simply prefer not to have any logo displayed at all aside from the episode title. You might decide that it just looks more professional for your own logo to be the only one featured prominently on your website. Get it in the embed with an image background.https://blog.spreaker.com/2017/10/05/keep-embedded-player-cleaner-custom-new-feature/Top 5 Benefits of Podcasting for Small BusinessNow that Social Media and YouTube generally considered to be less of a hot medium and people are a little tired of it, this is one the key reasons this is a HOT time for Podcasting.1) Podcasting is easy to get into: You don’t need a whole lot of talent and creativity to get into podcasting. Your passion is more than enough to help you achieve success. Additionally, the processes involved in the making of a podcast are comparatively simpler in comparison to a video. Plus, the software used in the making of a podcast is inexpensive and is easily available in the market2) Podcasting can help in improved website and customer traffic generation: Podcasting can help to increase your business reach, helping in an increased traffic generation over time. Podcast listeners become your most prized marketing asset because of the fact that they have connected to your show to ACTUALLY listen to what you say. Now that is undoubtedly a huge benefit, on the whole. Your loyal audience can also refer your podcast to others who might also be interested in the very same thing. 3) Podcasting can integrate exceptionally well with digital marketing campaigns: Digital online marketing is Now and growing in the future. And podcasting helps you benefit from this in a whole new manner. You, as a small business owner, might be able to bring up your latest blog posts, social media posts, guest blogs, etc. to start a constructive conversation with your listeners based on the very same thing. Your listeners, especially mobile listeners, in particular, will love it for sure.4) Podcasting can help you bond better with your audienceYou may think that podcasting is a single way of communication which is undoubtedly true, in a sense. After all, the listeners can only hear a few people talk at the opposite end of the pod without getting any opportunity to join in at the same time. Nevertheless, a podcast can still contribute a lot in building effective relationships between the listener and the podcaster5) I would like to point out this fact that podcasting is huge and is still growing. Social media and social video is not growing much anymore.Play Interview: Jay Soderberg (PodVader), Head of Content for BTR and Spreaker joins usTell us about how and when you got involved in the podcasting space?He shares his view of the podcast content market opportunities, trends today?How important are indie podcasts vs. larger media companies going to play out?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
11/10/171h 8m

NMS: Podcasting News from the Week

#185 Rob Greenlee and Todd Cochrane take a walk through the week in Podcasting.
07/10/1755m 3s

SLS: Starting A Podcast Strategies

Spreaker Live Show #129 for Oct 4th, 2017Show Duration: 64 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Top Strategies to Starting a Podcast and Building Long-Term Success - We got two audio comments on from Kyle Wilcox, Host of “The WWS EdTech Sandbox” and a bunch more fresh comments from you this week!On the show today:Top Strategies to Starting a PodcastPart 1: Personal Goals? What Should It Be About? Hobby or Business?Part 2: Research Passion Topics & Other Shows? Your Expertise & Abilities? Part 3: Podcast Recording & Equipment, Editing, Hosting Audio and PublishingPart 4: Podcast Promotion: Launch - Promo Episode, Buildup Expectations of your show. Getting the Word Out Listener Comments about last week’s episode “SLS128: Worried Podcast Advertisers”:Steve Carter who sent us a great Audio comment last week about YouTube Stats: Rob / Alex, Thank you for the clarification on how YouTube plays are counted as part of the Spreaker stats.I'm on the first "pro" level of service which means the listener stats are basic. I'll revisit the CMS stats section again, but at the basic level I don't believe I can see the source of listens.I see the daily bar graph of listens (downloads and plays) and the individual episode downloads and plays. It's not particularly important to me to have more comprehensive stats, at least right now.Thanks also for the kind comments about my voice and website. For now, I'm using a Google Sites website with a redirect from GoDaddy for the http://www.SafeLivingToday.com URL. Depending on whether the podcast gets more traction, I may invest in a more robust site; for now, the present site does what it needs to do at zero cost.Steve CarterPlay Audio Comment: 1:40 sec: Kyle Wilcox, Indiana - leave audio comments: App called Voxer, Speakpipe. Integrate tech: https://www.speakpipe.com/voice-recorderPlay Audio Comment 2 about Live Video Show Tips from Kyle WilcoxTamara Ford (Shelf Addiction)My podcast is 97% clean. A curse word may slip out once in a while from a guest or myself. Not often, I actually sort of cringe a little when it slips out.Linda IrwinI also prefer Skype to Google Hang Outs for video call recording. OBS hates Hang Outs and makes it very laggy, both in video and audio.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
04/10/171h 3m

SLS: Worried Podcast Advertisers

Spreaker Live Show #128 for Sept 27th, 2017Show Duration: 48 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:- Are company brand safety worries impacting podcastings advertising potential- Spreaker Studio for iOS 11 is out with some changes - We got an audio question from Steve of Safe Living Today ShowOn the show today:- Are company brand safety worries impacting podcastings advertising potentialHost reads by popular hosts are an effective advertising method on podcasts but many marketers are worried about brand safety by being in some podcasts and are failing to maximise their potential.live / host read ads by hosts resonate best with audiences because there is already an in-built trust. They are even more effective if the brand allows the host to inject their own personality into the read.Marketers worried about a lack of control are often choosing safer options of a scripted read by the podcast producer because they are concerned about brand damage if the host says something negative or off color.Advertising on a podcast where the host drops the four-letter words, but the audience won’t be offended because they have chosen to be there. Likely won’t be shocked because that’s what they expect when they tune in for.Truth is the less scripted a live read feels, the better the response. Advertising duration/time should be restricted to three minutes per hour, less than radio or television, as tolerance of interruptive advertising is lower among podcast listeners because it is a more personal medium. - Spreaker Studio iOS 11 Make it Even Easier to Pick your Sounds for your Podcast (http://blog.spreaker.com)Warning: Advise NOT to use Major Label Music in your Podcast, Epidemic Sound Subscription Option or music you make Music libraries are increasingly becoming more like dispersed pockets of musical treasure: some tracks tucked away in folders on your device, some songs just stored on iCloud, some tracks shared with you through Dropbox. So when you’re uploading music to your podcast, you want to easily be able to tap into your library, however spread out it may be!That’s what our podcasting community has shared with us and we want podcasting reflect the way that you work best. Recording and editing your content with Spreaker Studio on your iPhone or iPad gives you the mobility to podcast on the go, and now with the new iOS update you can directly insert media files that you have on your device, both locally and in the cloud, without needing to shuffle them around into a single folder first.In Spreaker Studio, go to the recording page and clip the + sign to add content. Click ‘Browse’ to search through your device to add music to your playlist, or add new effects from your own collection.With iOS 11 your choice is not limited to the contents of the Apple Music app- search through ALL your stored files. And on iPad iOS 11, you can even drag and drop from your documents folder:Listener Comments:Play Audio Comment: Safe Living Today Show - http://www.SafeLivingToday.comSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
27/09/1748m 18s

SLS: Plays vs Downloads of Podcasts

Spreaker Live Show #127 for Sept 20th, 2017Show Duration: 42 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Plays vs Downloads, why sometimes so much differences-Adding Other Content Creators Show Feeds to Your Account is a No NO -Your comments - Game Show Podcast Gives Us FeedbackOn the show today:"Plays vs Downloads, why sometimes so much differences in your audience numbers"-I see this all the time in the platform as listening happens in so many places and is dependent on the audience for a show and how the on demand program is featured and or promoted online or in content. Where the webplayer are and it appears you are pointing to website listening and that does not enable downloads correct. The audience for this show may just be consuming the show on website. It appears your accounts are not unlocked for seeing sources of listening requests.We also discuss "Adding Other Content Creators Show Feeds to Your Account is a No NO"-These actions are a serious violation of copyright laws and our Terms of Service. We risk potential legal issues with outside content providers as you tried to make money from advertising off of other major media company content. These big companies don't need any help with unauthorized syndicating services for their shows.Listener Comments:The Nerd of The Jock and Nerd Podcast: Hi Rob and Alex, Love the Spreaker Live show! I've been listening ever since I started my own podcast two and a half years ago. Love the knowledge you bring and love Alex's enthusiasm and rants! Keep up the great work!IN SLS126 you guys mentioned the genre of game show podcasts and wondered if any existed. They do! I am the host of Trivia Geeks Live, where we invite celebrity guest and pair them up with team captains through 4 rounds of various games and trivia live on YouTube. The points don't really matter, as the real goal is to have fun and promote our guests. You can check out the show at the links below!https://www.blazingcariboustudios.com/shows/trivia-geeks/https://itunes.apple.com/us/podcast/trivia-geeks-live/id1261441125?mt=2VIDEO: https://www.youtube.com/watch?v=GOrCeoTBdcEThe Jock and Nerd Podcast - http://jockandnerd.comitunes: http://jockandnerd.com/reviewSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
20/09/1741m 49s

SLS: Apple Podcasts Updates Coming

Spreaker Live Show #126 for Sept 13th, 2017Show Duration: 48 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Apple Podcasts in iOS 11 Changes Coming-Oct/Nov/Dec is Podcasting Conference Months-Spreaker+BlogTalkRadio Merger Update -Your audio comments On the show today:iOS 11 is getting Released Next Week: Apple Podcasts App in iOS 11 Coming SoonDevice upgrades the leading edge of Apple’s Podcasting Upgrades We also discuss Sept/Oct/Dec is Podcasting Conference MonthsNew Media Summit - Sept 22-24 - Fee $2,995.00PODCASTING FOR THOUGHT LEADERS: LAUNCH INTENSIVE - Harry Duran - http://fullcast.co/intensive/ Sept 24-25International Podcast Day - Sept 29-30Werk It - LA - Oct 3-5The only all-woman podcasting festival on the planet, Werk It presents workshops, demonstrations, mentoring sessions and NSFW conversations about working in audio and digital media. Plus: Networking opportunities, cocktail parties, and live podcast tapings at The Theatre at Ace Hotel in downtown Los Angeles!New this year: Podcast Bootcamp. This one-day course will be taught by the top women in our field. It is designed for entry-level or early-career audio producers, as well as women who work in media or other related fields and are now moving into the podcast realm.Werk It is a production of WNYC Studios, the beautiful people behind Radiolab, Freakonomics Radio, Death, Sex & Money, 2 Dope Queens, Note to Self, Snap Judgment, Sooo Many White Guys, Here’s the Thing, the New Yorker Radio Hour, On the Media, Only Human and more.LA Podfest - Oct 6-8 - http://www.lapodfest.com w/Podcast Pro’s Conference Podcon.com Dec 9-10, 2017 in Seattle (by creator of Vidcon.com)Fan Event and ConferenceSpreaker + BlogTalkRadio Merger Update VoxNest - Monetization Platform that is really coolCrazy busy on Calls with media companies and podcasts all over the worldLot’s of Podcast InterviewsTeam’s are working together more alreadyListener Comments:Play Audio Comment The Peoples Paradise @JTeros_YouTuber | Podcaster | The Greatest Voice on YouTube - Galt, CAhttp://youtu.be/OIeeteWJGzoKyle Wilcox: Suggestion for Spreaker: when I go to my show page on the desktop, I get links to subscribe with RSS, including iTunes. However, the mobile site for a show doesn't have RSS or any other links related to subscribing or sharing the show. I would really like to see an improvement on the mobile site. Other than that, Spreaker has been great for us! Thanks, Kyle Wilcox having to call in and start the audio for it.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
13/09/1748m 36s

SLS: Getting podcast into iHeartRadio, Stitcher, TuneIn

Spreaker Live Show #125 for Sept 6th, 2017Show Duration: 56 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Spreaker New Home Page Upgrade-Getting Your Podcast into iHeartRadio, Stitcher, TuneIn -Your comments about BTR and Spreaker MergerOn the show today:We discuss details of Spreaker New Home Page Upgrade-Choices: Create a Podcast or Explore to Listen-Curated Lists of Shows, Discover by category-Pass-Through Shows We also discuss Getting Your Podcast into iHeartRadio, Stitcher, TuneIn-TuneIn - http://help.tunein.com/customer/portal/emails/new?ticket[labels_new]=podcast&t=764630-Stitcher - https://www.stitcher.com/content-providersListener Comments:TheKrazyWabbitAWESOME!! It was great to hear Francesco mention the call in feature of Blog Talk and looking how to intregate down the road. This is why I am so excited about the merger. And congrats Rob on the new title. And head of content for both will be in great hands with PodVader. Great news!!!!Linda IrwinI started in BTR in 2012 and left in 2015. Some advantages BTR has that could be brought to Spreaker are the call-in system for callers to the show that their numbers show on your studio and they can listen in by phone (just mute them when done talking and they keep listening); Slide show instead of a single episode image; and automatic announcement to selected social media at the start of the show with a blurb about the show. Some disadvantages to be worked out are BTR sometimes has audio ads on the show page that start spontaneously and very loudly; Chat client does not work with all browsers and versions; inability to pre-record and pre-schedule a show to start without having to call in and start the audio for it.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
06/09/1755m 57s

SLS: Spreaker & BlogTalkRadio Merge

Spreaker Live Show #124 for Aug 30th, 2017Show Duration: 54 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Spreaker Merges with BlogTalkRadio -Alex interviews Spreaker CEO and New Combined Company President-Spreaker’s New Homepage Experience-Podcast Movement 2017 Retrospective -Your comments On the show today:We discuss the announcement of Spreaker’s Merge with BlogTalkRadio.com-Is a merging of team strengths to improve each’s weaknessesDoubles the team give it a real office with staff in New York CityGlobal team now from Seattle to NYC, Argentina, Italy… global company with some serious roots in the USA.The team is starting to operate as one team, but this process takes some timehttp://www.prweb.com/releases/2017/08/prweb14619728.htmUp next “Alex interviews Spreaker CEO and New Combined Company President”Alex setup interviewFind New Podcasts with Ease with Spreaker’s New Home Page Experience-Simple “Explore” page makes finding new podcast shows clean and easyYou now have a clear choice right up front “Create a Podcast” or Listen “Explore” Curated Lists of Shows and moreFeatured, Staff Picks, Genre’s that group showshttp://blog.spreaker.com/2017/08/30/find-new-podcasts-ease-spreakers-new-home-page/Clean layout with white space to breathTop Shows “Pass-Through” shows will now be available on Spreaker.comPodcast Movement 2017 Retrospective-Rob and Alex discuss the show experienceBooth experiencesRob’s PanelsPodcast AwardsHall of Fame InducteesListener Comments:Tamara Ford (Shelf Addiction)Hey fellas, thanks for the updates on the Spreaker monetization. I'm still a little unclear on how it's calculated. Can you expand further on that?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
30/08/1754m 14s

SLS: Podcast Movement & Spreaker Monetization Update

Spreaker Live Show #123 for Aug 16th, 2017Show Duration: 55 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-World’s Largest Podcasting Conference “Podcast Movement” is Next Week -How Full Control of Ad Injection is Revolutionizing Podcast Monetization -Your comments -Podcast Movement Event - http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-25On the show today:We discuss Podcast Movement Conference coming up Next Week in Anaheim, CA http://PodcastMovement.com in August, will be in Anaheim, CA Aug 23-25 ANAHEIM MARRIOTT, 700 CONVENTION WAY, ANAHEIMKeynote TalksPodcast Movement features many amazing speakers, and each year the event is headlined by a number of keynote talks that take place on the main stage in front of the entire event! Whether it is an up and coming independent podcaster teaching you what they've learned, or a high profile podcasting star telling you what it takes to get to the next level, these keynote talks are entertaining and inspiring!Individual Breakout SessionMost sessions at Podcast Movement are considered individual breakout sessions. Each session is a part of a specific track and skill level, with a focus on a specific subject that fits within that track category. For example, in 2015 Lea Thau of Strangers had an amazing session on storytelling, which would be considered a breakout session on the Content Creation Track.Networking RoundtablesYou asked for it, you got it! You wanted more small group opportunities to have open conversations with fellow attendees, and we've got just the thing. These roundtable discussions will be lead by industry experts and leaders, but it is up to you and the others at your tables to guide the conversation, and get the most out of the session!Panel DiscussionsOne of the best things about Podcast Movement is the element of collaboration, and learning from others. For this reason, we have a dedicated panel room, which during every breakout time slot hosts 3-5 experts discussing a given topic. Usually there is a moderator that will guide that discussion, and also facilitate Q&A from audience members.Solutions StagesIn 2017 we're excited to announce the debut of two solution stages, which will find their home in the amazing new Expo Hall. Sessions on these stages are considered very hands-on and interactive. These will be the sessions where you'll want to bring your questions and curiosity to, and our experts will have the answers!Extended Mastermind SessionsYou told us you wanted more time to talk over your podcast, your problems, and your overall journey in podcasting, and we've got just the thing! These double sessions will be lead by podcasting experts, and will guide you and your fellow attendees in finding what it will take to get your podcast to the next level.We discuss Spreaker Announces Upgrade to Monetization Program: “How Full Control of Ad Injection is Revolutionizing Podcast Monetization”What’s new? Ad injection is when you earn money from audio and visual ads getting automatically placed throughout an episode at different intervals. These ads are provided by our trusted partners. Our new Revenue Sharing program allows ads to be automatically inserted into both downloaded episodes and stitched onto on-demand streaming.Every time an ad gets an impression, meaning that it was listened to by your audience, you’ll earn a specific amount of money. In Spreaker’s case, you’ll get 65% per Cost per impression or CPM (1,000 impressions), depending on a variety of factors, like who is providing the ad.It’s automatic. But here is the really smart bit:You remain totally in control of the exact conditions of the ad insertion, which you can edit at any time.Our new system allows to choose:The position of the ad (pre-rolls and/or post-rolls)How many ads to include and how often.The maximum duration of the ad to be injected Listener Comments:Chris TopThe logo looks great. I feel like diversity happens on its own. Whenever it's forced by a company, corporation, whatever it feels fake. People should simply broadcast what they love and are passionate about. If it's good people of any background, color, or religion will listen.TPB Podcast Network #XSQUADWe need a better landing page for visitorsHalonaWhat I don't understand is the notion that some podcasters, or any media maker for that matter, believes that just because you create something that people will magically find you. If you are going to engage in any of these platforms that have a super low barrier to entry, it is also your responsibility to learn how to build your own audience. As a matter of fact, building your audience should be part of your content creation process. Who are you creating content for? Why would they listen? You can just about find any audience on the internet if you do your homework. And finding an audience doesn't mean that you have millions of viewers after creating 3 half-assed episodes. Building a loyal audience is often slow and painful in the very beginning -- and that's ok. So there is no problem with discoverability on the part of minorities or non-minorities (I hate using the word minority...). It's about knowing how to build your audience. Educate your people on how to find you. I listen to podcasts on apps on my phone, YouTube, blog posts, etc. So while people may not be looking for podcasts in particular, they do consume media on other platforms. If you show up where your audience hangs out and you won't have a problem.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
16/08/1755m 6s

SLS: Show Promotion & Podcast History

Spreaker Live Show #122 for Aug 9th, 2017Show Duration: 55 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Show Promotion Strategies-2004: Podcasting is Born History-Court says patent troll didn’t invent podcasting!-Spreaker Update: We are working on a new “Explorer” page design on our website-Your comments -Podcast Movement Event - http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26On the show today:We discuss 2004: Podcasting is Born Stories-Many new people in podcasting have a big misunderstanding on how this medium started-Partially Correct: Adam Curry earned the nickname “Podfather” not by inventing podcasting, but by driving the digital-consumption model into the mainstream with his hit program Daily Source Code.-Correct: Adam helped create the first RSS based “Podcatcher” application that triggered the automatic download and transfer of a media file (mp3) to a portable media player like iPod.-Correct: Actual credit for the invention of the podcasting open syndication concept/model goes to Dave Winer. Software developer Winer helped create Really Simple Syndication (RSS) — a basic web like text document/feed simplifying the process of subscribing to websites and other online media. He used RSS to deliver his audio program.-Incorrect: Apple created the Podcasting Medium-Correct: Apple added Podcasts to iTunes June, 2005, almost a year after podcasting started in Aug/Sept 2004.-Rob Greenlee’s Interview with Adam Curry in 2005 - http://web.archive.org/web/20130729211722id_/http://itc.conversationsnetwork.org/shows/detail581.htmlWe discuss “Court says patent troll didn’t invent podcasting?”-A patent holder that went after podcasters in 2013 has lost its appeal before the Federal Circuit. In 2015, the Electronic Frontier Foundation successfully petitioned the US Patent and Trademark Office to invalidate parts of Personal Audio, LLC’s patent, arguing that they were not the first to invent a “system for disseminating media content representing episodes in a serialized sequence.”-For example, in 2011, a jury awarded Personal Audio $8 million from Apple over a patent on downloadable playlists. But the podcasting patent itself became particularly notorious after Personal Audio sued comedian and radio show host Adam Carolla over his podcast The Adam Carolla Show in 2013. “How could a patent issued in 2012 cover podcasting, a technology that's been around since 2001?” asked Dave Winer, who is sometimes billed as the co-creator of podcasting technology.-Carolla raised nearly half a million dollars from outraged fans for legal representation, only to reach a settlement with the patent holder about a year later. Since the settlement could not stop Personal Audio from suing other podcasters in the future, the EFF went to the patent office itself to invalidate the patent.-The Federal Circuit upheld the patent office’s decision to invalidate five key claims in the podcasting patent. The court agreed that earlier academic publications describing online broadcasting by CNN and the Canadian Broadcasting Corporation not only “anticipated” the claims being made in the patent, but also showed that the claimed invention was too “obvious” to warrant protection.https://www.eff.org/press/releases/eff-wins-court-ruling-upholding-invalidation-bad-patent-threatened-podcasters We discuss “Show Promotion Strategies”-Building reputation in related online discussion / social media communities-Communities exist all over the Internet: Facebook Groups, Reddit Subreddits, Google+ Communities, and more. Often times your audience hangs out in these communities, and they may be interested in your podcast.-Be careful not to spam a bunch of communities with your self-promotion. That will quickly get you banned and get you a poor reputation inside of those communities.-Ideally you will only have time to participate in a few of these groups, so pick wisely. Post questions, share answers, and comment on other posts. Become an active, contributing member of that community. Then, when it's relevant and appropriate, you may find opportunities to share an episode of your podcast or your website if you have some relevant information to share.Participate live-Get involved in live-broadcast shows or events however you can, as will give you a great opportunity to connect with other potential listeners.-You could host your own live chat sessions. That could be powered by your own hashtag or by a chat room embedded on a /live audio or video page on your own website. ChatWING, Chattango, Flyzoo, and Chatroll.-Time event to focus on Eastern and Central usually broadcast together and might have the most audience. Live-stream after conference or other news related event or episode-You could consider doing a Live bonus episode after your recorded show is published. Align publishing with the related news event-Timely publishing are the most important things you can do with a current-events-based podcast. Incorporating audience feedback, you'll need to allow enough time for your audience to watch and send their feedback.-Too much time passing from news event to lessen impact.Time zones are Important-Try to accommodate different time zones as much as possible.-For example, hosting a live stream at 7 pm Eastern may conflict with people still at work when it's 4 pm Pacific. Or a 10 pm Pacific event is 1 am Eastern.-You should be aware of how such choices may limit your audience's participation.-Consider using Eastern if you're in the USA. That's considered the official time in the USA because the capital is in Eastern Time.-Be technically accurate with your time zone abbreviations. “EST” applies to standard time, while “EDT” applies to Daylight Saving Time. Promote Soon-Promote episode as quickly, as possible! It would also help to promote it for days following the event.-Create a recurring schedule for your promotion that could look something like this:-Day of event: Promote coming episode, live chat, then promote episode after show1 day after: Promote after show episode2 days after: Promote after show episode and ask for feedback4 days after: Promote episode5 days after: Promote upcoming live episode participation for next show6 days after (day before next event): Encourage upcoming live participation-Listeners care most about your podcast when the subject is already on their minds. So the more quickly you can publish your content about the current event, the more your existing and potential new audience will be interested in your episode.Watch for timely opportunities-The actual news related event may not be the only opportunity you have to leverage the audience's energy. Watch for breaking news and announcements you can use to create or promote relevant content. This could be a great time for you to promote that older content. For example:Listener Comments:Linda IrwinAutoplay makes me want to scream!Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
09/08/1755m 10s

SLS: Podcast Diversity and Discovery Issues?

Spreaker Live Show #121 for Aug 2nd, 2017Show Duration: 52 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comShow Today:-Does Podcasting have Diversity and Discovery Issues?-What Changes are Coming and Needed in Radio Now?-Report from the http://TheConclave.com Radio Conference in Minneapolis, MN last week - -Last minute planning for http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26-I am excited about our new square cover art of the show, I like to refresh that every so often-Spreaker’s *WordPress plugin*: released version 1.4.1. No changes, just a version bump after testing it with the new WP major version (4.8). https://wordpress.org/plugins/spreaker-shortcode/On the show today:We discuss “Does Podcasting have a Discovery Issue?”https://blog.audioboom.com/lack-of-diversity-in-podcast-market-stems-from-issue-of-discoverability-according-to-audioboom-d5421b92f096YouGov, reveals that 76% of minority Americans listen to podcasts less than once a week, with 60% not listening at all.Findings show that 3 in 4 minority Americans listen to podcasts less than once a week, partly due to not knowing where to find them, as well as being unaware of podcasts that cover the diverse topics they’re interested in. In order to address this discrepancy and make podcasts more appealing to the masses, there’s a need to create more diverse content, identify and nurture undiscovered minority podcast talent, bring more niche shows to the top of the charts, and make podcasts more convenient for on-the-go listeners.Create more diverse content: Among minority Americans who think podcasts could become more mainstream to a diverse audience, almost half (46%) believe that creating more content around topics that appeal to diverse audiences would help.Content creators need to remember that the term “minorities” doesn’t just refer to race — it also encompasses interests and lifestyles.This also includes working with different content producers and up-and-coming hosts that will inevitably bring a different perspective for an entirely new segment of listeners.Discover undiscovered podcast talent: According to the report, among US minorities who believe that podcasts can be made more mainstream to a diverse audience, 31% think that finding undiscovered podcast talent (i.e. hosts, producers, etc.) would make them more listened to.US minorities who believe that podcasts can be made more mainstream to a diverse audience, 34% think using technology to boost the ease of discovering diverse podcasts would help solve the issue.Make podcasts convenient, especially for women on-the-go: 25% of women surveyed care about the length of the podcast, citing that they would only engage with podcasts that can be listened to in full, while on the go???The facts are Podcasts are pretty easy to discover today, depending on your definition of Discovery? Not knowing what app to use is an understanding and awareness issue, not content discovery issue.We discuss “What Changes are Coming and Needed in Radio Now?”Radio industry needs the leadership and views from the millennials generation in stations to reach and connect with the now largest age segment of the USA market. Given the fact that the boomer generation. Millennials are different and are shifting to other types of content and on demand audio aka podcasts. We are in a period of change for radio and how people access the audio content, the transition from over air to digital gradually converging on each other. I am hearing a conflicting message on stage at the conclave, one is that we are fine as we have 93% of people listening to radio and then others are saying that radio is under threat from digital distribution.Some are also saying radio industry is slowly disappearing and becoming audio experience industry. Clearly public radio is ahead of commercial radio in it transition to on demand digital and podcasting distribution.Unless radio transitions to digital platforms for live and on demand distribution then stations will be in trouble. The key factor in this potential disaster for radio with the fast growing Apple’s CarPlay and Android Auto platforms that are being deployed in most new cars today.The other interesting topic at the event was a session titled “Here’s to The Rulebreakers”. This session highlighted the continuing need for creative out of the box content that shock and engage listeners. The concept of a “Shock Jock” is not so much embraced by the current on demand podcasting market. It seems like this could be the viral content opportunity that is missing from the podcasting space. Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
02/08/1751m 52s

SLS: Is Podcasting Growing Up?

Spreaker Live Show #120 for July 19th, 2017Show Today:-Is Podcasting Growing Up?-Will Better Tracking of Downloads from Apple Help Make Podcasting Better?-Scheduling Guests for your Podcast-IAB Version 2.0 Podcast Measurement Guidelines Released-Your comments Show Duration: 31 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comOn the show today:-Will be at http://TheConclave.com Radio Conference in Minneapolis, MN, Tue-Thurs July 25-28-http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26Scheduling Guests for your Podcast -http://Meetme.so-http://Calendly.com-Spotify Accepts Podcast Submissions, should you expect to get in though?https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform?c=0&w=1-Accepting less than 10% of submissions, so don’t count on or expect to get into SpotifySpotify is focused on creating curated playlists for users, thus main reason they are very picky on shows they add. On the show today:We discuss “Is Podcasting Growing Up?”-Podcasting is growing up: According to the Interactive Advertising Bureau, podcast industry ad revenue will reach $220 million in 2017, up 85 percent from 2016’s $119 million. And, after years of offering only an opaque “downloads” number, Apple is getting ready to give podcast creators more data about their listeners.-IAB Version 2.0 Podcast Measurement Guidelines Released-https://www.iab.com/wp-content/uploads/2017/07/Podcast-Measurementv2.0.pdfWe discuss “Will Better Tracking of Downloads from Apple Help Make Podcasting Better?”-Some will want to optimize for the metrics when creating shows, some will not-Will having more specificity about podcast numbers attract more advertisers and benefit the creators of shows that have passionate audiences? -Not so sure we have a big issue with it now as most advertisers are fine with downloads as a metric. -This change will give a little bit more data on duration and activity around already downloaded files, but will still not give us a “COMPLETE” data on this as many podcatchers enabling downloads are not being tracked by Apple.-This so called “black box” of not knowing actual plays of downloaded episodes. I question the commonly held belief with some podcasting analysts scares away a lot of advertisers that are accustomed to a higher degree of measurement and more specificity into whether your ads are being served. Some may not jump in with full budgets, but it has not really held back brands and companies from testing and running podcast ads to date.-With this New Apple data there could be many podcasts realizing that they didn’t have audiences as big as they thought based on download numbers.-There’s going to be a percentage of podcasts that realize they have a very, very engaged audience base that is listening to whole episodes and not dropping out early.-This new data could cause a resizing and reconceptualization of, how do you measure for the success of a show?Listener Comments:Linda Irwin Also, keep consistent distance from your microphone and avoid excessive "You know", "Umm" and "Like" peppered throughout your sentences.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
19/07/1731m 4s

SLS: How To Start A Podcast, SoundCloud Concerns

Spreaker Live Show #119 for July 12th, 2017Show Today:How to Start a Podcast - What you need and Think aboutSpreaker Studio of Desktop UpdateYour comments Show Duration: 62 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comOn the show today:-Will be at http://TheConclave.com Radio Conference in Minneapolis, MN July 25-28-Just booked my trip to http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26-SoundCloud is Cutting back and Could be a risk for podcasters-How to Start a Podcast - What you need and Think about-Spreaker Studio of Desktop Update-Your comments We discuss “Show Guest Interviews or Co-Hosts: What Format is Best?”On the show today:We discuss “How to Start a Podcast - What you need and Think about”Goals of what you want to accomplish or reason for doing a show Think about what topic it might be and can you sustain creating weekly episodes for years?Show format: Solo, Interviews, Co-host? Use of Outlines and formating flow of the showLive or Recorded - Duration and Frequency - Regular prep, recording day of week, editingCreating marketing and creative art for cover art, website, series descriptionsThen research for recording equipment based on your show needs (Start cheap but good)Recommended microphone ATR-2100 - $80 Supports XLR and USB connectionsRecommend the FREE Spreaker Studio for Desktop or Mobile apps to record or live streamGet a specialized Podcasting Host Provider - We prefer you use Spreaker, but many options exist like Libsyn, Blubrry using PowerPress for WordPressThey deciding on Post Production editing or not - Free Compression softwareMicrophone technique is important and room sound bufferingEncoding playback rate 96K at 44.1 frequency in .mp3 mono is ideal, you can go 128KSpotify Accepts Podcast Submissions, should you expect to get in though?https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform?c=0&w=1Accepting less than 10% of submissions, so don’t count on or expect to get into SpotifySpotify is focused on creating curated playlists for users, thus main reason they are very picky on shows they add Spreaker Studio of Desktop Update we did in mid-June Add Tags, Log in via Google, and Set Spreaker Studio's SizeWant searchable, findable episodes? You can add tags before publishing draft episodes created offline, as well as before going live.We've added the ability to log in using your Google account, for your logging in pleasure.Listener Comments:Linda IrwinI never listen nor am involved with BTR since May 2015. What Alex said in addition to the sound quality being poor on BTR. Always make sure if you have a guest, get to know what the guest is presenting. Sending media kits for them to fill out well in advance of having them on so you have time to research and can give your own perspectives on their points of view.There are those also where segments are pre-recorded and then produced in advance.Tamara FordI wish the Spreaker Desktop software would record multiple tracks. Say there are three people on Hangouts or two people on Skype, record a track from each source. That addition would make it an amazing studio (in my opinion).Internal Monarch When getting on itunes did you suggest to do as many shows as possible? Will this allow a higher rank?Great show, what about iheart? Should I wait until I get 100 followers?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
12/07/171h 2m

NMS: Podcasting News Update

Todd Cochrane and Rob Greenlee
09/07/171h 5m

SLS: Guests vs. Co-Host Formats

Spreaker Live Show #118 for July 5th, 2017Show Today:-What Show Format is Best? Guest Interviews or Co-Hosts -Spotify Accepts Podcast Submissions, should you expect to get in though?-Your comments Show Duration: 58 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWe stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.comOn the show today:-Will be at http://TheConclave.com Radio Conference in Minneapolis, MN July 25-28-Just booked my trip to http://PodcastMovement.com in August, will be in Anaheim, CA Aug 22-26-Spreaker will have an exhibit booth and a total of 5 team members at the event-Rob is getting Inducted into the Podcasters Hall of Fame at the event - http://academyofpodcasters.com/announcing-the-2017-hall-of-fame-class/-Moderating State of Podcasting 2017 - http://podcastmovement.com/speakers/#!programmation=artist$rob-greenlee/437-Moderating Geo-Local Podcasts - http://podcastmovement.com/speakers/#!programmation=event$geo-local-podcasting/117-What Show Format is Best? Guest Interviews or Co-Hosts -Spotify Accepts Podcast Submissions, should you expect to get in though?-Your comments We discuss “Show Guest Interviews or Co-Hosts: What Format is Best?”Solo, co-host, or guest?There are a few different podcast formats you could try:- Only you: You’re the host, the one host, and the only host.- This can work but you must have a talent for connecting with listeners, rare talent - You + one other standing host: You co-host with same partner for every episode.- This can work well, is a matter of chemistry between the two, but is a gamble- You will find with good and regular co-host you can build a solid/loyal audience- You + guest: You interview with a new guest on each episode. - You could also have a standing co-host + guest, but complicated- This format brings new perspectives, opinions, stories, voices, and talent to every episode. Your guests will share their episodes with their audiences, too, serving as advocates that will help you grow your listener base.Spotify Accepts Podcast Submissions, should you expect to get in though?-Accepting less than 10% of submissions, so don’t count on or expect to get into Spotify-Spotify is focused on creating curated playlists for users, thus main reason they are very picky on shows they add - https://docs.google.com/forms/d/e/1FAIpQLSfKJ76t_tPV2jugdX14NeajSfp7EV0hcgjVki1GEGuoeyJvDw/viewform?c=0&w=1 Listener Comments: Linda Irwin I personally listen to a show for the content not the numbers, but others feel differently. 😄Internal Monarch Man I need to go back to the drawing board. Never planned on making money with it. Just a creative zone for me at the moment.Linda IrwinI got two donations, one for $100 and one for $25. OTCR is going to go the getting regular advertisers method through people we know who are willing to advertise with us.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
05/07/1756m 36s

SLS: Getting Ready for Followers & Advertisers

Spreaker Live Show #117 for June 28th, 2017Show Today:-How To Be Ready and When You Are Ready for Advertising -Spreaker Announces “Follower Tracking in CMS Tools”-Your comments and questionsShow Duration: 58 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerOn the show today:-On the Spreaker Blog this week is an NEW article titled: “Podcast, and They Will Follow: Spreaker Introduces Follower Tracking!” at http://Blog.Spreaker.com-We’re thrilled to launch a new data point: follower tracking!-With that info, you can put together a very specific idea of what your typical listener is like.-Helps you refine your content with a target audience in mind, as that target will dictate the angle, language, and overall tone you’ll take on when approaching your podcast. -Statistics can let you know if your show and target line up and help you hone your show segments/topics further.-If you’re looking to actually earn money through your podcast, then detailed statistics will provide the crucial data you need to report to ad agencies or sponsors. -They’ll know exactly what types of products or messages to advertise during your podcast and the kind of reach to expect.-What can your followers tell you?-For one, you can trace spikes in followers back to actual episodes and marketing decisions.-Maybe that spike coincides with that amazing interview. Or perhaps it came right after that killer social media campaign.-Second, one could argue that your follower count is just as, if not more, important than your plays. -However – similarly to subscribing – someone who opts to follow you and your shows is committed. They want to find out more and plan on coming back. -It also shows you’ve kept up all your promises on your end as a phenomenal podcaster: keeping up with high-quality content, a consistent schedule, and engaging material.-Lastly, follower info helps you get to know your audience well – like really well. A Spreaker follower is an actual person with a profile you can look at. -So, whenever you see a sudden upshot in numbers, find out who else that follower follows and who follows them back, and discover a whole network of communities to tap into. -These new statistical gold nuggets can be found straight from Spreaker’s CMS, right in the Statistics section, though only if you have a Broadcaster plan or higher.-You’ll see your total amount of account followers on any given day and track their growth as time goes by.-Like what you see? Take a peep in your CMS to see the new development!-Want to add follower tracking to your dashboard? Upgrade now to the Broadcaster plan!-We discuss “How To Be Ready and When You Are Ready for Podcast Advertising”-Basic tips to help you make your podcast one that is advertising and sponsorship ready.-Know your audience. Do the best you can to know your audience size along with some general demographic information.-Publish on a consistent schedule. Shows that have a track record of keeping a regular schedule are more attractive to advertisers. A consistent schedule tells the potential sponsor that you are very likely to deliver your audience.-Maintain a current media kit. This kit provides a lot of information about your show to people who might want to sponsor you. Include in your media kit:-Show branding like a header image and/or show photos.-Description of your show and content.-Podcast producers and hosts bios.-Statistics: Number of episodes, publishing schedule and estimated/actual audience size per episode download number over a 4 week period.-Basic demographic information on the audience including ages and geographic locations that you can get with a Spreaker Pro account.-Quotes from reviews or press related to the podcast.-Information about the types of advertising you are seeking and host read locations in podcast.-Contact information including the name and phone number of the appropriate person.-Prepare your audience for advertising. Feel free to let your audience know that you are seeking sponsorship. Someone in the audience may want to sponsor you! Get feedback on the types of advertising they might like to have in your podcast.Listener Comments:Linda IrwinI recall some people when previously discussed wanted certain shows to have their numbers showing and some not.Do you think we should turn our public episode numbers back on?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comEmail: rob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
28/06/1758m 6s

SLS: RSS Feed Setup and Management

Spreaker Live Show #116 for June 21st, 2017Show Today:-How to Setup and Manage Your Podcast RSS Feed -Will discuss New Apple RSS Feed Changes-Hide your play and download numbers Now! If you want!-Listener CommentsShow Duration: 49 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerOn the show today:We discuss “How to Setup Your Podcast RSS Feed”How to Manage RSS feedCover Art UpdatesSeries Description UpdatesChanging File Hosts and RedirectsNew Apple Namespace Tag Changes ComingLinks: https://devstreaming-cdn.apple.com/videos/wwdc/2017/512u8r4crqanrp/512/512_apple_podcasts.pdfLink: http://podcasts.apple.com/resources/spec/ApplePodcastsSpecUpdatesiOS11.pdf-Episode Consumption WW - 10 Billion in 201633% Stream/On Demand and 66% Downloads in 2016 -> Stream Plays grew at same proportion as Downloads, Downloads are not declining on the Apple platform-400,000 Podcasts Now in Apple’s Directory world wide-14 Million Episodes Exist Today-Apple is in 155 countries with Podcasts Now-Big UX/UI Update to iOS App-Profile Settings “Privacy Settings” to “Hide Total Plays in User Profile, Show page and Episode player”-Then we chat about the last episode of the SLS “Listener Comments” Listener Comments: Linda IrwinI personally prefer internet radio with or without archives. When I think of the word "pod"cast, it makes me think of "Invasion Of The Body Snatchers". 😃 Internal MonarchCanvas is what I use to make most of my imagesSpreaker Live ShowLinda, I am running Levelator on the latest version of Windows 10 right now and it works fine. http://conversationsnetwork.org/levelatorLinda IrwinI found another place to down-load Levelator, but it is really old and did not work with Windows 10. 😞Linda IrwinI guess they are no longer in business?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
21/06/1749m 12s

NMS: Apple Podcasts Announcements

New Media Show with Todd and Rob discuss the new Apple podcasts features. Read more about the big podcasts announcement in this pdf - https://devstreaming-cdn.apple.com/videos/wwdc/2017/512u8r4crqanrp/512/512_apple_podcasts.pdf
10/06/171h

SLS: Podcaster Fears and Frustrations

Spreaker Live Show #115 for June 7th, 2017Show Today:-New Podcaster Fears and Frustrations-What is a “podcast?” Am I one or Not on Spreaker?-Is content you only upload to YouTube a podcast?-Is there such a thing as a Live Podcast?-Seems over my head to understand how to podcast!-Listener CommentsShow Duration: 58 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerSpreaker Retreat in Bologna, Italy next week. No Spreaker Live Show next weekI was on the “Onward Nation Podcast” this week “Episode 507: The strategy of being helpful, with me”http://onwardnation.com/rob-greenlee/Play a 4 minute clip from the show - I explain my background and how I got started in radio/podcasting On the show today:We discuss the Most Common “New Podcaster Fears and Frustrations”Then we chat about last week’s “Listener Comments” Starting a podcast is not always easy, we at Spreaker make it as easy as possible, but even we present frustrations to the process because you must learn how to use the platform. I (Rob) spends a lot of time each week with new podcasters to help them get through these Frustrations and Fears. Every podcaster has some of these fears and frustrations.. I still have them after 13 years of podcasting. “Frustrations with learning all the tools and processes needed to start and operate successful podcast” “What is a “podcast?” Am I one or Not on Spreaker?” “Is content you only upload to YouTube and Do Live on Facebook a podcast?”“Is there such a thing as a Live Podcast?”“I hate it when my volume levels are all over the map in my show” “I am scared to setup an RSS Feed, is Intimidating”“I don’t like my voice and cannot listen to it, no one else will like either”“What is and How do I get quality cover art? “Scared about doing a podcast and no one listens or friends judge me” “How do I do mobile on the road recordings and the setup needed?” “People will hate my show”“Scared to learn all that needs to be learned to podcast”“What will my boss think if he learns I have a podcast?” “What microphone should I get?” “Who and How do I get my show into all the listening platforms?”“How do I get a Skype caller on my show?” Listener Comments: Tamara FordGreat show gentlemen. Alex, I totally agree with you about satellite radio, I'm surprised the services are still alive. I'd NEVER pay for it. I rarely listen to the radio. I stream podcasts on my phone using a few different apps, connected to my car via Bluetooth. I also listen to audiobooks. Linda IrwinI actually up-load everything in 44.1 *.wav so that it will be better when it compresses than if it is double encoded as *.mp3.Linda IrwinI am addicted to coffee, too. 😉Linda IrwinI only listen to area FM radio when we are in the vehicle. If I am inside, I listen to Spreaker.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
07/06/1757m 59s

SLS: Are Show Flaws and Mistakes Ok?

Spreaker Live Show #114 for May 31st, 2017Show Today:-Are Flaws and Mistakes, Ok to leave in your show?-Podcast Suicide: 5 Errors to Avoid-Survey shows: Many podcast listeners are switching away from radio-Is something big happening to MP3 audio file format?-Is Radio Old and Boring? Is that fair and accurate about radio?-Listener CommentsShow Duration: 62 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerAre Flaws and Mistakes, is it Ok to leave in your show?Gail Nobles“Talk about flaws and mistakes. We are taught that we have to be perfect in recording. Some mistakes are not that noticeable. There are people that pay attention to every little thing so that they can make negative comments. Everyone may not like your show, but some people will.”-Yes, some flaws and mistakes are ok - little things like segment transition errors, ums and ahhs, audio silences, light backgrounds sounds are ok-Not ok, big variation in volume levels, painful to hear humming and audio quality and loud background sounds.-Audio recordings that don’t fit the content flow or topic that are part of the show Blog.Spreaker.com: Podcast Suicide: 5 Errors to Avoid1) Refusing to recognize your target audienceWhile keeping a broad appeal is good, not targeting a specific bracket is like shooting yourself in the foot. It’s like refusing to recognize that you’re speaking to actual listeners, not just to thin air.Start with the very basics: who is your model listener?2)Not having a pre-launch marketing planThis is no time to be modest. At the very beginning, you have got to be your very own cheerleader – cos if you don’t cheer, who will?3)Not bothering to submit to iTunesMaybe you just haven’t got round to it yet. Maybe you are trying an alternative podcatcher service. But there’s no denying that the first place where listeners seek out podcasts is iTunes so no submitting yours amounts to podcast suicide.4)Messing up your RSS feedThe magic touch of podcasting lies in the seamless way information syncs up, like a smooth dive into a pool. This is thanks to your RSS feed. Messing that up, well, it’s tantamount to a belly-flop: jarring and kinda cringe-worthy5)Uploading your podcast directly onto your websiteIt’s nice to keep everything in one place, but that’s no reason for uploading your podcast files onto the same server as your website. First of all, hosting your podcast on your site will be a strain on your bandwidth and therefore make your website really slow.Many podcast listeners are switching away from radioRadio marketing and research company Nuvoodoo offered new research on podcasting. Two recent surveys about podcast listenership. For the overall population, 9.5% of respondents spend at least one hour a day listening to podcasts. Certain demographics reported heavier use of podcasts, most notably men aged 25-34 with 21.7% listening daily for at least an hour. The other top groups with at least an hour time spent listening were men aged 35-44 at 14.2% and men aged 18-24 at 12.9%.According to the participants, the shift to more podcast listening is coming from terrestrial radio. Two-thirds (66.4%) said they listen to less FM radio since they’ve been listening to podcasts. Personal music was the second most-common response at 39.4%, followed by AM radio at 37.9%. Sirius XM has also lost listeners to podcasts, posting 29.7%.The trend of increased podcast listening echoed arcs seen in the latest Infinite Dial results. The podcast audience is still growing, and although it’s a small share of overall audio now, the dedication level is high among people who like the format.-Is something big happening to MP3 audio file format?https://www.engadget.com/2017/05/12/mp3-is-dead-long-live-aac/Reports of the MP3's death have been greatly exaggerated. Earlier this month, one of the patent holders for the audio file type, the German technology institute Fraunhofer, announced that in April it had allowed its patents to expire.Fraunhofer releasing its patents doesn’t mean MP3s will cease to exist, though — it simply means the ubiquitous file type has been released into the wild, making it easier for developers who had previously been unable to support the file type to now go forth and use the file extension any way they want.-So which is it — are MP3s DOA, or finally free?The answer is kind of complicated. Sure, the MP3 isn’t what it used to be — an inescapable, ubiquitous part of the digital musical landscape — but it’s also not going anywhere.-Be free, MP3, be freeThe expiration of Fraunhofer’s patents means that as of April, the MP3 is no longer tethered to the host of encoding licenses that hindered its development since the first patent was filed in 1987. -So why declare the format dead: AAC?Fraunhofer Institute owns patents on another file format that is generally considered to be better — the AAC file, or Advanced Audio Codec. YouTube has plenty of videos attempting to audibly illustrate the difference between the sound quality of an MP3 file and an AAC, but the gist is that AAC files are generally thought to sound better at lower compression rates, or bitrates. Compared with a standard MP3 file, an AAC file sounds sharper and takes up less space on your computer.In actuality, there are already several other file formats, notably FLAC, Ogg Vorbis, and Opus, that don’t come with the same licensing restrictions but do offer the same amount of quality as an AAC. But there are also plenty of other reasons why it’s a bit silly to declare the MP3 in its current state to be dead, and they all boil down to two facts: The MP3 is everywhere — and as digital audio formats go, it’s still pretty great. Fraunhofer’s director wants it to be considered the “de facto standard” file format we should be using.-Like other classic file formats before them, MP3s are here to stayFor most people, however, if you’re not doing a lot of deep sound editing and aren’t a hardcore audiophile, an MP3 is just fine.In podcasting over 90 percent are MP3, and within the most popular 500 podcasts, 99 percent are MP3.Compares the MP3 to another classic file extension that’s shaped the way we think about the internet — the JPEG:MP3 is very old, but it’s the same age as JPEG, which has also long since been surpassed in quality by newer formats. JPEG is still ubiquitous ... because it’s good enough and supported everywhere, making it the most pragmatic choice most of the time.In other words, most of us are going to keep using the MP3 for the same reason we still save images as JPEGs: The quality is fine for our purposes, it’s supported on all the software we use, and we’re used to it. Why wouldn’t we keep using it?The MP3 is almost certainly here to stay.Is Radio Old and Boring? Is that fair and accurate about radio?http://jacobsmedia.com/attention-tech-entertainment-writers-enough-already/Listener Comments:Dave KanyanAm I using proper etiquette? I don't want to piss people off when I tag them that may not want to be bothered with being associated with my show. So far no one has complained.Dave Kanyan/Question of the week. When I send out a tweet about my show I like to tag as many people as Twitter will allow. So I've added @robgreenlee and also @spreaker at the same time on certain Tweets. Who sees the @spreaker tag? Is that Overkill? Are you okay when we tag you? Maybe one show you can get a guest and discuss Twitter etiquette? I find that when I add a pic or two to my Tweets I can add more tags/names to the tweet.Dave KanyanGlad you are enjoying my breather. No royalties expected. Breathe free, breathe away. A gift to the community. I liked your interview with Dan Franks. I'm gonna re-write the letter I sent you about PM17 and send it to him. I'm curious to see how he responds. I also enjoyed Andrew Allemann from podcastguests.com. When I get a chance I'll sign up for the guest available part and later on when I do interviews I'll sign up to request guests. I like the free aspect of it. I like the interviews and to hear about things that can directly affect my Dumbcast. I'm looking forward to hearing episode #114 on demand. Here's Dave's Dumbing it down with DaveSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
31/05/171h 2m

SLS: Podcasting Self-Confidence, Podcast Movement 2017

Spreaker Live Show #113 for May 24th, 2017Show Today:-Self-Confidence in Podcasting-Being a Guest and Interviewing Guests with Andrew Allemann of http://PodcastGuests.com -Dan Franks, Co-Founder/Organizer of 2017 PodcastMovement.com here to give us an update on this coming summer conference and expo in Anaheim, CA during Aug 23 - 25th, 2017-Listener CommentsShow Duration: 57 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-Being a Guest and Interviewing Guests with Andrew Allemann of PodcastGuests.com-Dave’s Deep Breathing AudioInternal Monarch: I have a question Robert or Alex, where can I share the podcast too? SoundCloud, spreaker, but where else can I host it?Internal MonarchNeeds more than bleach by now 🤣😂🤣😂Spreaker Live ShowClean that with a light bleach sprayLinda IrwinI use my Logitech C-510 web-cam. It has horrible video but the audio is the best of the ones I have tried.Linda IrwinDid Dave ever wash his pop screen sock?Importance of Self-Confidence in PodcastingAwareness of self: the ability to form an identity and then attach a value to it. In other words, you have the capacity to define who you are and then decide if you like that identity or not. The problem of self-esteem is this human capacity for judgment of self. It’s one thing to dislike certain colors, noises, shapes, or sensations. But when you reject parts of yourself, you greatly damage the psychological structures that literally keep you alive. Judging and rejecting yourself causes enormous pain.Learn the 3 key elements to increase compassion while boosting your self confidence.-Preparation + Understanding + Listening-Acceptance of your uniqueness and flaws decide to work with them to either accept them or improve-Forgiveness is be willing to accept and forgive your personal flaws and others flaws makes you a better host of a podcastPodcast Movement - Play Interview with Dan Franks, Co-Founder/Organizer of 2017 Podcast Movement Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
24/05/1757m 33s

SLS: Getting in iTunes and more

Spreaker Live Show #112 for May 17th, 2017You are the content this week. All your questions and your experiences.-Getting in iTunes and other Platforms is Discussed-What does Rob Greenlee REALLY do at Spreaker?-Where and What is that RSS feed that other platforms need-Does Auto Posting to Facebook Really Work… Honestly Show Duration: 62 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerListener Feedback from Episode 111:Linda Irwin - Awesome Insanity Surfer's trackI tried i-Tunes but could not get my Apple I.D. to work even two weeks into being on the telephone with support. Rob said he could get it on there for me, but I cannot search to find if it ever made it.Dave Kanyan Play: Dave Breather mp3DiscussIf anyone is interested...and even if you're not, here is a link to my Episode #70 https://www.spreaker.com/user/8641051/70-my-response-to-spreaker-live-111In this show I almost immediately read the letter that I sent in, that Rob and Alex read on air. I wanted people to have a chance to hear me read it in my voice and then hear my responses to their suggestions and tips.Play: Getting in iTunes - How Dave Does His ShowPlay: Technical Stuff Dave For the record I think that Alex and Rob do a great show providing valuable info and entertainment at the same time. Not easy to do. Rob comes prepared with years and years of valuable experience (with amazing detailed outlines) and knowledge regarding Spreaker (btw, he's the head of content) and then podcasting in general. Alex is also knowledgeable but is really filling the role of color commentator a bit more. Does Alex fly off the handle sometimes and maybe lose his place and train of thought? Yes! He has admitted as much. Do I disagree or not understand what he is talking about sometimes? Yes! Am I gonna stop listening? No! The content is too valuable and I think Alex is a good part of that. Rob and Alex have a yin and yang thing going. Besides I'm pretty sure I heard Alex back off his comments about David J. and all is good. I think Alex's comments are good for the show and podcasting in general. It keeps Spreaker LIVE honest. It would be boring if all Alex did was agree and be a yes man to everything. If Rob thinks that Alex goes across a line then I'm sure Rob would say something and maybe even reprimand him or something to that effect. Demerits might be something to consider.I think it's great that Dave wrote the letter that he did and we are now discussing it three episodes in succession. Spreaker LIVE #110-112. Rob had mentioned in a previous episode possibly way back in 2016 that he was hoping for more letters, comments, input from other people than the few of us who comment regularly. Maybe this is the break he was waiting for. I for one will pledge to comment more often and be as honest as possible. I will start NOW! Rob I have a million questions for you , but I don't do an interview show just yet so I'll submit my questions one show at a time. This is my Dumbing It Down with Dave Question of the week. Feel free to rename it the Spreaker LIVE question of the week. -ROB: You are the "Head of content" at Spreaker. What does that mean and what do you do exactly? -Is this a full time gig? -What is your Spreaker "head of content" day like? -It sounds like something interesting.-Are you the only employee based in the U.S.? I know you have corresponded with me several times to help me out. -You travel to different shows and conferences representing Spreaker and you also host Spreaker LIVE. -I've been very curious about your job and your workday. Not trying to be nosey. Just curious.- I don't know anyone else who job title is "head of content" Thanks Rob. - I enjoy Spreaker LIVE and I'm always listening even if I'm not always commenting!Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
17/05/171h 1m

SLS: State of Podcasting in 2017

Spreaker Live Show #111 for May 10th, 2017Our Topics This Week: - State of Podcasting in 2017- Listener Feedback and Comments Show- Radio vs Podcasting Discussion Continues- Show Length/Duration Discussion Continues- My Trip to PodSummit in Calgary Discussed Show Duration: 66 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker- At PodSummit.com in Calgary, Canada this Sat, May 6th, 2017- Reflections on the ConferenceState of Podcasting in 2017We are in a Content Era, but the Listener is the driver of this mediumAwareness is building as well as Audience, but does it match with content to balance Supply & DemandIs the Audience Growing at an Equal Rate to New Content Monetization tools are strong and getting better everydayGoogle Android Mobile Platform Consumption is still lagging far behind iOSSmart Speakers are getting better fast and adoption is wide (age, gender, race) and growing fastSmart Speaker tech enablement is still very weak and early in its developmentDiscovery is NOT much of an issue as awareness as generational shift to on demand audio happensThis medium is a Global, National Medium today, but local is coming fast as radio adopts podcasting moreWord of Mouth sharing and mixed media is still the core driver of listenership Listener Feedback from Episode 110:Gail NoblesLet radio stay the same and more power to podcasting. It will keep on growing and keep on going. Keep going and going like the energizer bunny. 😀Linda IrwinWe have a Facebook page and two Twitter accounts as well as two web sites and a SoundCloud account dedicated to the audio. Creating videos for the shows and on Wenoo at the moment until we get the new video sharing platform and streaming live video platforms built.We get the least amount of listens on YouTube (Shifting Podcasting) compared to SoundCloud, Spreaker, Facebook and Twitter.But then we are totally entertainment, not topic or interview based. 😄We started out at 30 minutes and our listeners said they wanted them shorter, so we have been roughly 20 minutes since except for specials which can go up to 40 minutesDavid Jackson, School of PodcastingAlex, I know you don't like longer shows, but you need to deal with the fact that some people do. When Rob brought up the Rob Walch data that podcasts with over 100K downloads are at least 51 minutes, you STILL were like, "But nobody listens to the whole thing." Yet the Edison research shows they DO listen to the whole thing. I get that short shows are the ones YOU like, but that is your opinion, and you come across like your opinion is that of the podcast community (in my opinion) and you are the exception (not vice versa) according to the data. You talk about how radio will not change, and yet your opinion makes me question your ability to incorporate new information (or will you only allow information that you agree with) to shape your thoughts.Also, why would you create your show to be more like radio when the radio is (very, very slowly) dying. Radio is coming HERE. Podcasting is global, radio is not. Podcast has freedom from format - radio does not. Podcasting has the ability to time shift - radio does not. Speaking of opinion, this was mine. Keep up the good work.David Kanysn - Dumbing it Down with DaveHi Alex and Rob, Can I call you A and R for short? In regards to podcast lengths: The beauty of Podcasting is that there are NO rules!...NONE! Except for the boundaries and limitations set by legal agreements in regards to subscriptions, packages and language. After that the only limitations are set by your fears, concerns, lack of creativity, imagination and intelligence. At 20:15 of episode #109 Rob said "length needs to be driven based on what the content is" I AGREE At 20:30 Rob said "I think the consensus now pretty much is there is no such thing as an ideal length for a podcast" I AGREE! At 21:20 Rob said "The most popular podcasts that get 100,000 or more downloads are typically 51 minutes in length on avg." I can agree that's true. I would have no idea if it wasn't true. My take on that is it's easier to do a successful 51 minute or longer show if you get 100,000 downloads. Your supply is meeting a demand. It would be an interesting experiment to see how popular those shows would continue to be if you ADDED, or SUBTRACTED a few minutes in length to them every episode. At what length in time would you see a dropoff, if you saw a drop off at all. Many many years back the Tonight show starring Johnny Carson was an hour and a half. It was a very popular show. Then they reduced it to an hour. Although I can't produce any ratings comparisons before or after, it remained a very popular show,and I bet it became easier to produce, and provide content. Although that's TV, it's relevant to this conversation. The one hour format has become the staple for a late night talk show format. It's also the length of many daytime talk shows as well. There are some talk shows that are less than an hour (a half hour) but those shows are more talk, news and issue oriented as opposed to entertainment. The point being there are no rules. It comes down to being able to supply the demand...if there is a demand for it. As far as my show goes "Dumbing it Down with Dave" I've produced 69 shows of all various lengths. My first 21 episodes I did not care about length. I knew no one was listening and I took the opportunity to experiment to figure out what I was more comfortable and best at doing. At episode #22 I decided to try my best to stick to a 30 minute length to help me be more energetic and concise. I needed to get to "it, the "It" of Dumbing it Down With Dave. I had a good 4 month run between Nov. 2016 to Feb. 2017. My numbers shot up. Since March my numbers have been dropping. So now in the next phase of my show #70 and so on I need to find an answer. Is it my content? Length? Sound? Social media involvement? It's probably all four! I've also yet to expand my show to other podcast platforms. I'm only on Spreaker. Although there's plenty of help online, the tech part of podcasting I find scary, intimidating, and time consuming, especially when you have no idea what you're doing. In summation, we can talk about length all day, everyday. Length is just one small part of the puzzle of the successful podcast pie. Length, content, host, sound, and the combination of it all (like a perfect salad, soup or cocktail) is really what we need to be conscious of. Thanks for taking the time to read this letter. You guys are great (A and R), Spreaker and the wonderful world of podcasting. Hey Dave, Thanks for the detailed comment on your experience with episode length. It is a tough nut to crack and figure out for each show. You ask why your numbers have dropped. I would say a few things that are fairly easy to work on. 1) Update your square cover art image to not be distorted, you might try and get a graphic artist to take a run at it. 2) Do more show prep on topics and show structure 3) Then submit your show to Apple iTunes, Stitcher, TuneIn, Google Play Podcasts. Just a few tips and hope that helps.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
10/05/171h 6m

SLS: Radio vs.Podcasting and NABShow

Spreaker Live Show #110 for May 3rd, 2017Our Topics This Week: - Podcasting vs. Radio, what are the differences- Is there an ideal length of a podcast- Tip of the Week: 3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged- Your Feedback and Comments Show Duration: 57 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker- At PodSummit.com in Calgary, Canada this Sat, May 6th, 2017Podcasting vs. Radio, what are the differences?- Format: Podcasts: Longer with fewer breaks & Radio short segments of long programs- Podcasts have fewer commercials ideally- Real Beginning and End- Less vocal extremes in presentation- National and Global Focus, Radio is mostly local with some exceptions- Is there an ideal length of a podcast?- We have discussed this topic in the past on this show, but has come up after NAB panel- “Myth” isn’t that shorter-length podcasts are more popular than long-form ones. - Is it true that shorter, is more appealing than longer to more people? - Appeal = potential usage, not simply historical and habitual usage.- Casual listeners may want shorter and passion fans want longer- Length topic distracts from deeper issue, which is quality.- While it’s true that any listener can stop listening whenever she wants, if you see a time-code for the show and it’s long, you may believe a little bit of listening is worse than none at all. - Some other research shows longer shows as an obstacle for new listeners. Really is a misinterpretation of the research data. Tip of the Week: 3 Simple Ways Podcasters Can Reach Listeners and Get Them Engaged 1. Distributing your podcastThe heart of your podcast distribution lies in one, perhaps unassuming, link: your RSS feed. By submitting your RSS feed link to the variety of podcast networks and podcatchers out there, like iTunes or Stitcher, you’ll be adding your podcast to some of the most popular app catalogs out there. That’s actually where a lot of listeners look for podcasts to browse through, sample and subscribe.Spreaker provides an RSS feed link for every account, podcast, and episode you create, and to find out how to obtain and submit them to iTunes, Stitcher, Google Play Music (which heard podcast are moving to YouTube), TuneIn and more, take a look here. Once you’ve set things up, every time you publish something new on your spreaker podcast page, it will also get automatically published to those directories.Similarly, you can set your podcast to export to SoundCloud and YouTube, as well as become a part of iHeartRadio’s and SONOS’ networks. To get your episodes exported automatically to SoundCloud and YouTube, go to your settings in the CMS. From there, just click on CONNECT:iHeartRadio and SONOS require submitting your podcast through an approval process, but if you do get accepted2. Engaging your listenersIn order to get the conversation going with your listeners, you’ll want to place yourself in a space that allows for dialogue. In this case, you’ll really have to leverage the “social” aspect of social media. Posting your podcast to Facebook, Twitter, Tumblr, and the like allows listeners to truly interact with you. They can like, share, and leave comments directly under your episodes – in other words, respond and exchange their thoughts and feelings about your podcast with you.Getting onto those social networks is key, and to facilitate that are the auto-sharing options available through Spreaker’s CMS. You can see exactly how they work here.The best example of how this can play out is on Twitter. When you share a link of your episode to Twitter, Spreaker’s embedded player will generate automatically. Listeners can like and share your episode, as well as get a full view of your podcast’s artwork.One way to include a “subscribe” call-to-action to your arsenal is to export your podcast to YouTube, You should especially want things to be easy for your potential audience to subscribe.That’s where you can use the YouTube subscription link to encourage more people to subscribe to your YouTube channel.”3. Cultivate listener loyaltyListener loyalty is what every podcaster ultimately strives for – to get listeners returning eagerly to every new episode or piece of news. To ensure their return, aim to prolong their listening experience in some way.Reaching out to listeners and getting them to continuously engage with your podcast is the most important part of the podcasting process (once you’ve completed recording and editing). Make sure that when you do lay out your strategy, you keep all three outreach components in mind in order to really connect with your listeners. You’ll find yourself with a solid fanbase to support your podcast.Listener Feedback from Episode 109: Tamara @ Shelf AddictionIs there an event in the US with a similar one day program as PodSummit?Keep an eye on podtopod.comSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
03/05/1757m 1s

SLS: New Edison Podcast Research

Spreaker Live Show #109 for April 19th, 2017Our Topics This Week: - New Edison Podcast Research Released- Tip of the Week: Smart Speaker Ownership Trends- Your Feedback and Comments Show Duration: 61 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-NAB Show (National Association of Broadcasters) in Las Vegas - April 23-27th-3 Panel sessions at the event about PodcastingIf attending go here: http://nab17.mapyourshow.com/7_0/sessions/speaker-details.cfm?speakerid=11328&CFID=10905211&CFTOKEN=6354487e9be405e6-798EBB82-C583-AC36-DF7F5F1088B66184No SLS Show next Weds- At PodSummit.com in Calgary, Canada on May 6th, 2017- New Edison Podcast Consumer Research 2017 Released this week:Edison Research announced its Podcast Consumer 2017 study recently, revealing survey information from Edison’s two large, long-running studies of American listening, The Infinite Dial and Share of Ear. Edison VP Podcast listener attributes were revealed today, including income, education, and employment data. Podcast listeners over-index in all three of those categories:31% of podcast listeners earn $100k or more, compared to 22% of non-listeners.Podcast listeners under-index for respondents without a college degree, and rank above the U.S. 18+ population for college degrees and some grad school or advanced degree.63% of podcast listeners are employed full-time, compared to 495 of the general population.On the income disparity between podcast users and non-users, the gap is narrowing as more and more mainstream Americans discover the medium.”Respondents who have listened to a podcast in the past week reached 15%, an estimated 42 million. Among those weekly listeners, average time spent listening to podcasts was between 1 and 3 hours for 36%. For 22%, the average time was between 3 and 5 hours. Those weekly listeners were keeping up with an average of five podcasts in the past seven days. The average time spent with the format for weekly podcast listeners is 5 hours, 7 minutes. That crunches out to about an hour per show.Discovery in podcasting is difficult? Discovery is a ‘pull’ to get people to listen to a podcast. Let’s not forget the ‘push.’ When you look at the success of public radio in podcasting, the cross-promotion [from terrestrial radio marketing] is important. The only way to make it big in podcasting, is not just to rely on Pull, but to use an outside agency to become known.”One of the most intriguing slides tracked how long different types of listeners have been tuning in to podcasts. Across all types, between 1 and 3 years was the most common response. But for podcast subscribers, a quarter have been listening for 5 or more years, and 21% have been listening for 3 to 5 years. That shows a surprisingly stalwart contingent of listeners who have been involved from before the current wave of podcast popularity and growth.Concerning program content, “Content is not king. The audience is king”. There are huge underserved audiences for spoken-word media.”The share of Ear study measures time spent with different audio sources, presented in percentage terms. the most recent research that includes breaking out podcast listeners shows how listening to podcasts can displace radio listening:Source: http://rainnews.com/edison-research-unleashes-the-podcast-consumer-2017-survey-data/- Tip of the Week: Smart Speaker Ownership Trends - Siri vs. Alexa vs. Google Home: No Contest?Alexa has literally become the voice of this technology, and in many ways, it has pulled an Apple by making the development of “skills” (another term for smartphone apps) an open-source ecosystem that allows third-party developers room to create a wide variety of ways to deliver entertainment and information via voice. This can be done through the Echo device – as well as potentially any gadget that wishes to integrate it using the Alexa Voice Service.Source: http://jacobsmedia.com/siri-vs-alexa-no-contest/See Blog.Spreaker.com for our most recent article:- How to Save Time and Money With the Right Home for Your Podcast Podcasting has been around for longer than you think (over 10 years now!), but the ways it has enticed people to tell their stories, as well as connect with others in a very intimate way, has never felt fresher. Yet, while there are lots of potential podcasters out there ready to try it out for themselves, many get lost along the way. It’s easy to see why – the onslaught of “necessary” gear, like microphones, filters, and mixers and the time commitment involved, are intimidating distractions.However, you don’t have to sweat it – not that much, anyway. With even the most basic tools, getting into podcasting is simpler than you think. This article shares how Spreaker makes Podcasting easy and inexpensive.http://blog.spreaker.com/2017/04/18/how-to-save-time-and-money-with-the-right-home-for-your-podcast/Listener Feedback from Episode 107: About Doing Great InterviewsTamara @ Shelf Addiction I know all about the interview woes. It's indeed a lot of work when doing a lot of interviews. It's definitely not fun all the time, especially when interviewing people that are technically challenged.Tamara @ Shelf AddictionRob, I've updated my podcast art work and used some of your suggestions, what do you think?Linda IrwinI have made some wonderful friends through Spreaker I would not have met otherwise.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
19/04/171h 1m

SLS: Reasons To Start A Podcast

Spreaker Live Show #107 for April 12th, 2017Our Topics This Week: - Reasons To Start A Podcast- NAB Show in Las Vegas April 23-27- Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts? Show Duration: 47 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker-NAB Show (National Association of Broadcasters) in Las Vegas - April 23-27th-3 Panel sessions at the event about Podcasting-The main session is with Rob Walch, Libsyn, Todd Cochrane, Blubrry, Rob McCracken, EW Scripps-Lead off for the broadcaster radio track- http://nab17.mapyourshow.com/7_0/sessions/speaker-details.cfm?speakerid=11328Reasons To Start A Podcast:-Audio content is convenient for the listener:Audio can be consumed anywhere and anytime. Listen to podcasts while cleaning their house, driving in their car, jogging, or exercising at the gym. Audio content is portable and convenient.-Great Medium To Build an Audience:As podcast grows in popularity, the size of your audience increases. Not everyone who listens to your show will come back for more, but the ones who like your style and your content will become loyal listeners. They will recommend your show to others. Easy to reach millions on iTunes or Stitcher and find your show by searching for specific topics on those platforms. -Cost to get started is Low:If you wanted to start podcast 10 years ago, you would have likely had to spend several thousand dollars on equipment just to get started. Fortunately, this is no longer the case. -To increase the size and value of your personal network:Every person who becomes a listener and who you invite to be a guest on your show can potentially become a valuable contact for life. Some of them have become very close friends, and in many cases we have worked together on certain projects or simply shared ideas to help each other succeed.-You can make money from your show:A podcast doesn’t have to be a hobby, but it can be. There are a few ways you can monetize your podcast. If your download numbers are high enough, you can charge sponsors to be mentioned on your show. You can also use your show to promote your own products or services (books, courses, or consulting, for example). Another option is to include a recommended resources section on your show’s main website, and include affiliate links in each of the recommendations. This way, when someone clicks on a recommended resources and decides to buy, your earn a commission from the sale.-To position yourself as an authority in your industrySharing helpful advice on a specific topic on a consistent basis helps position you as an authority in your industry/niche. It helps develop your reputation as an expert. As you increase your authority in your market, you attract other opportunities to you (invited to speak at events or conferences in your industry). You may also consider coaching or consulting services on your area of expertise.-To promote your own products or services:A podcast can be a great tool to attract your ideal customers or clients. You can use your show to help promote your own products and services, or even consulting services. You can mention these things in your episodes, or simply tell your listeners to visit your website to learn more about what you offer.-Hearing your voice makes it more personal:When someone hears your voice, it is incredibly personal. When someone listens to your voice while exercising at the gym, or driving their car for example, it is the closest thing to having you right there next to them and having a conversation. As your audience listens to more of your episodes, they begin to develop a connection to you. People will begin to like you.-It doesn’t take too much time to maintain:Most shows publish an episode once per week, sometimes less, and that seems to be the current norm. The good news is that once a podcast has been launched, maintaining it isn’t as time consuming as most people think it is.-Few steps: The first being planning the episode, followed by recording it, then editing it, then creating a page for the episode on your website, then publishing it, and finally, promoting it. A typical episode on my show is 45 minutes long.-Hosting a podcast is fun!The last reason you should start your own podcast is because hosting a podcast is a lot of fun! -Tip of the Week: Have Advertisers Found a Secret Weapon, called Podcasts?See http://Blog.Spreaker.com for article by Charlotte Micklewright. Here are the highlights from the article.-Audiences and advertising are finding common ground: a passion for audio.-Last year a study by Bridge Ratings predicted marketers will gain more and more confidence in podcasts.-The market spend for the platform will grow at a consistent 25% a year through to 2020. Advertising Age predicts that advertisers will push for their content marketing strategies to produce audience-oriented content that aligns with their brand’s purpose and values.The Age of Branded Podcasts: A big trend that is gaining momentum in 2017 is branded podcast.Many businesses have started to create their own podcast as an alternative to paying for ads in external podcasts. What makes branded audio content great is they allow brands to create an entire experience.One of the first of these types of podcasts to reach #1 on iTunes was The Message, a collaboration between General Electric and Slate Magazine. Each episode brings a new installment of fictional Sci-Fi tale that revolves around sound technology.The aim is to associate the brand with a powerful message. That’s how Starbucks CEO Howard Schultz and Starbucks executive producer Rajiv Chandrasekaran launched Upstanders, a podcast that celebrates true American spirit through stories of compassion, optimism inspiring individuals.The key is also understanding your audience and expanding the brand’s ethos into everyday life.What, even banks are in on this?! Umpqua describes itself as “the West Coast’s largest, and most unconventional, community bank.” So it’s unsurprising that its podcast Open Account addresses in very frank terms one of American culture’s greatest taboos – money.It Pays to Speak UpMany other businesses are finding that it pays to invest in audio advertising on podcasts networks.A recent report from Triton Digital revealed that 65% of podcast listeners would be more willing to buy products from companies that they’ve heard advertised on their favorite podcast.The same study, that includes data of nearly 1,000 podcast fans, found that a whopping 45% of listeners claimed they visited a sponsor’s website after hearing a sponsorship message or advertisement during a favorite podcast.What’s the Secret to This Success?Marketing strategists and data analysts alike have no doubts over the particular pulling power of podcasts.Podcast audiences are devoted fans whose enthusiasm carries over to the companies that sponsor their favorite shows. That ‘halo-effect’ is impressive. It is no surprise that more and more brands are including podcast strategies as part of their marketing mix.And the beauty of it is that it taps into a hard-to-reach audience – unlike other advertising avenues.70% of podcast fans usually avoid visual advertising by using ad blockers online and ad-free services like Spotify subscriptions. But accepting audio content comes more naturally. “It’s a market that other kinds of digital media just aren’t penetrating.”Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
12/04/1747m 8s

SLS: How Important is Apple, Google To Your Podcast?

Spreaker Live Show #107 for April 5th, 2017Our Topics This Week: - How Important is Apple, Google To Your Podcast?- Expanding Your Show Distribution via Next Generation of Search - Tip of the Week: How to Find and Book Guests for your Show? Show Duration: 50 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker- How Important is Apple, Google To Your Podcast?60-65% of all Podcast Downloads/Listens happen through iOS devices.- Google Play is growing in importance, but Google Search is far more important.-Now that you have an RSS feed for your show then how do you take advantage of podcasting distribution to places like iTunes, iOS Podcasts App, Google Play Podcasts, Stitcher, TuneIn and many other podcatcher listening apps like Overcast and many others that use the Apple iTunes Podcast Catalog of 350,000 podcast feeds.- iTunes/Podcasts App – If you only submit to one directory, this is the one. iTunes desktop and the Podcasts App for iOS is the number one place people find and listen to podcasts. Once again, cause it’s so important, by being listed in iTunes, your podcast will also be available in many of the other most popular directories and apps including Pocketcasts, Overcast, Podcast Addict, Downcast, iCatcher and many more. These various directories all use the iTunes API to access the library of podcasts listed on iTunes.-To submit to Stitcher, go to http://partners.stitcher.com, create an account and get your show listed.-To submit your podcast to the Google Play Music store, make sure your correct email (one that you have access to) is in your RSS feed then go to: http://g.co/podcastportal to submit your podcast. Visit the Google podcast support page for details about submitting your podcast.-TuneIn – A blend of terrestrial radio, music and podcasts, TuneIn Radio provides users with a wealth of audio content. Submitting here will also make your podcast available on the Amazon Echo. - To submit to TuneIn, you’ll need to email the following details to: broadcaster-support@tunein.com-Title (Required), Name of Host, Location, Logo – In png or jpg format at 1200×1200 in size, Banner – In png or jpg format at 1024 X 300 in size, XML/RSS Feed URL (required), Website address, Genre, Email, Twitter.-After submitting to these four primary directories, your show will appear in over 20 directories.-Expanding Your Show Distribution via Next Generation of Search - Alexa, Google Home, CortanaSkills is the same as Apps in iOS/Android-Voice search is growing in importance-Fast way into Alexa is TuneIn- Tip of the Week: How to Find Guests For Your Podcast InterviewSee http://Blog.Spreaker.com-Whether it’s a feature or a one-off, interviewing a guest is a great way to attract new listeners. -Interviews can bring experts to your show and your audience, plus help educate you the host.-But going about finding the right guest to interview can be tricky. -Setting up an expert conversation into your show is no easy task.-The back and forth of conversation is dynamic and makes great listening. -In an interview, you need to learn from from your guest alongside your audience, and helps increase your audience connection.-Plus, it offers a bit of variety and shifts your responsibility to be a better listener to help take your audience on a mental adventure and education. -Does take some pressure off you to create all the content!-There is just something irresistible about listening into a conversation – as proven by more and more audiences tuning in to listen in. -You have to have a specific purpose for speaking to a guest. Think about what they can bring to the table for your audience. It’s all very well reaching out to A-listeners, but what can they offer, other than their presence? Interesting debate? An insight into their field of expertise?-Now you want the movers and shakers that can add some of their pizzazz to your podcast.-Use your existing networks and all available resources to zone in on the who’s who for your podcast topic.-An advanced search on Amazon can help identify who in this field of expertise has recently published. Search by topic, then adjust the search for relevance and publication date.-Twitter and LinkedIn are used by professionals to showcase their views and work. Sound out potential guests by introducing yourself. Start a conversation via direct messaging or comment intelligently on their posts.-Remember, the first thing they’ll do after they receive your interview offer is look up who YOU are and what your podcast is all about. -Remember that being a good interviewer means one word: listen. Focus on what they’re saying, allow your guest to expand their answers before chipping in.See http://Blog.Spreaker.comSpreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
05/04/1750m 24s

SLS106: Podcast RSS Feeds, Why Should You Care?

Spreaker Live Show #106 for March 29th, 2017Our Topics This Week: - All about Podcast RSS feeds - Update on Coming Podcasting Conferences-Tip of The Week: What is the takeaway from #TryPod Month Show Duration: 44 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerAll about Podcast RSS feedsWhat is a podcast rss feed and why do you need oneIs a specially formatted URL linked XML text file that is kept updated by your publishing platform with the latest episodes and is the foundation of being a “Podcast”. If you don’t have an RSS feed for your show then you don’t have the ability to take advantage of podcasting distribution to places like iTunes, iOS Podcasts App, Stitcher, TuneIn and many other podcatcher listening apps like Overcast and many others that use the Apple iTunes Podcast Catalog of 350,000 podcast feeds.Spreaker does not require you to use an RSS feed to build your audience, because we have millions of potential listeners using Spreaker apps, web players and website to listen to shows, but I recommend that you try to grow your potential audience by submitting to all the other listening platforms.Why you may NOT want to host your own podcast RSS feedWebsite Impacts, if hosting RSS on same server and When your podcast RSS feed is on the same server as your website, you risk hindering your podcast downloads when your website has problems.If you're featured somewhere and 1,000 people try to load your site at the same time, it could crash your website and bring your RSS feed with it.2. Bandwidth Draw of Podcasting RSS FeedsRSS feeds require lot’s of bandwidth to server for popular shows. This is oftentimes a surprise to most and thus it is wise to impose your own limit that the feed be below 512 KB, which is typically around 100 to 200 episodes depending on how long your show descriptions are. Many apps download that feed file every time their app checks for new episodes.Now, consider the bandwidth needs to serve even a 512 KB file (1/2 of a megabyte). Whenever a podcast app checks for a new episode, it downloads that entire RSS feed in a single file. If you have 1,000 subscribers, that could be 500 megabytes (MB) of bandwidth for them all to check your feed.But most podcast apps will check for new episodes multiple times per day—as often as once per hour as a background task. You are talking large numbers of GB to just serve the RSS feed for even a moderately popular show. If your feed was bigger, or you had more subscribers you better be on a podcast hosting platform that knows how to manage that much demand.3. Feed Invalidness Risks and Volatility around Self-Hosting RSS feedsIs the most-common reason for generating and hosting your podcast feed away from your website content management system, like WordPress.Some themes, plugins, or buried website options can break your RSS feed. Breaking your feed can happen by adding invalid characters to your feed in the textual input areas. It is possible to error your podcast RSS feed with many popular plugins. With well-written plugins, the chances of breaking your feed are generally low though to be fair.4. Potential Issues with shared hosting If you host your website and podcast feed on a shared hosting provider, ask around about this with your cheap hosting provider as getting on a shared server with other websites can impact your site performance.-----Tip of the Week: Update on Coming Podcast Conferences & #TryPodNAB in April 23-26 in Las VegasPodcast Movement in Anaheim, CA on August 21It’s a classic “tell a friend” word-of-mouth campaign month in March - #TryPodTrypod# RecommentationsKey messages for podcast hosts participating in this Public Radio started campaign: • All this month, we’re asking you to tell a friend about a podcast they’ll love.• Right now, think of a friend, your mom, anyone you care about – what podcast would they really love.• Got it? Now do it – tell them about it in real life or on social media, and if they don’t know about podcasts, show them how!• Tell us what you recommended with the hashtag tripod. T, R, Y, pod. Thanks for spreading the word.• Tell a friend about a podcast you think they’ll love.• Right now, think of someone you care about – what podcast would they really love?• Got it? Now do it – tell them about it in real life or on social media, and if they don’t know how to listen, show them how!• Tell us what you recommended with the hashtag tripod. T, R, Y, pod. Thanks for spreading the word. • Some people still don’t “get” podcasts – why they are special and how to listen.• You can help change that with a click.• Right now, think of someone you care about – what podcast would they really love?• Got it? Now do it – hit the share button on the bottom left of your screen.• If they don’t know how to listen, offer to show them how!• Tell us what you shared with the hashtag tripod. T, R, Y, pod. Thanks for spreading the word.See Blog.Spreaker.com Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
29/03/1743m 37s

SLS105: Podcast Discovery and Ad Insertion

Spreaker Live Show #105 for March 22nd, 2017Our Topics This Week: -What is Dynamic Ad Insertion and Why You Should Care-Is Podcast Discovery an Issue-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup Show Duration: 44 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerWhat is Dynamic Ad Insertion and Why You Should Care?You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of content. One also needs to be mindful that using music fades around dynamic ads must be thought through.Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers. Dynamic ad insertion, if done correctly would not disrupt the long standing host reads experience listeners to podcasts have become accustomed to. No listener would know we’re using ad insertion to deliver an host read or regular old 15 or 30 sec radio spot, because it sounds the same as our other ads they are used to hearing.Dynamic Ad Insertion is rapidly becoming the de facto way of doing business in the Podcasting space. Reality is that there will be a flood of inventory in the space and the CPM rates will likely plummet unless we see more ad targeting in podcasting as a buffer to keep CPM’s up.Dynamic Ad Insertion and Programmatic type ad marketplaces and buying brings risk of commoditization of ad impressions in downloads. Forward-looking podcasters will figure out what their premium content offering products will be to offset these drops in CPM or ad revenue. Podcasters need to diversify.Combining audio with video and click-through ads is part of the solution, but some will be able to sell subscriptions, live performance tickets and other products that add value to their listeners.This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.Tip of the Week: Movo Executive Lavalier Clip-on Interview Microphone with Secondary Mic & Headphone Monitoring Input Device for Apple iPhone, iPad, Samsung, Android Smartphones/Tablets - Available on Amazon.The Movo Executive Lavalier is a dual lavalier microphone system compatible with all smartphones and tablets. The Executive lavalier features two separate microphone heads, combined into a single cable that ends in a universal 3.5mm TRRS jack. Each mic head records individually, making it the easiest and most effective way to conduct any 2-person interview. Simply plug the cord into your smartphone or tablet device, attach the clip-on lavalier mics, and activate your choice of recording app. If you don't need both mic heads in a given situation, either lavalier microphone can easily be removed from the TRRS 4-pole cord jacks and stored for later use. Each mic head features identical, high-end audio capture technology, capable of reproducing professional-level audio. The main "interviewer" mic includes 5 feet of cable, while the secondary "interviewee" mic includes 8 feet of cable - allowing each mic head to be freely and comfortably positioned without stretching the cable. Each Executive Lavalier includes two, all-metal alligator lapel clips, four foam windscreens/pop filters and a deluxe carrying case to keep your system organized. https://www.amazon.com/Movo-Executive-Microphone-Monitoring-Smartphones/dp/B019HQHXN4/ref=sr_1_5?s=musical-instruments&ie=UTF8&qid=1490151530&sr=1-5Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
22/03/1744m 18s

SLS104: Minimum Viable Podcast and Podcasting Research

Spreaker Live Show #104 for March 15th, 2017Our Topics This Week: - Infinite Dial 2017 - Edison Podcasting Research Findings- What is a Minimum Viable Podcast with guest Forbes Writer Sarah Werner Show Duration: 71 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerInfinite Dial 2017 - Edison Podcasting Researchhttps://www.slideshare.net/webby2001/the-infinite-dial-2017- Name Awareness of “Podcasting” 60% (168M) of USA 12+, up from 55%- Podcast Listening 40% (112M) of 12+ of USA, up from 36%- Monthly Podcast Listening 24% (67M) of 12+ of USA, up from 21%- Age - Monthly Podcast Listening -12-24 27% in 16’ & 17” -25-54 24% in 16’ 31% in 17’ -55+ 11% ‘16, 12% in 17’Men 24% in 16’, 27% in 17’Women 18% in 16’, 21% in 17’ -Weekly Podcast Listening 10% in 15’, 13% in 16’, 15% in 17’-Number of Episodes Listened to in Last Week: One=16%, Two=24%, Three=19%, Four to Five= 20%, Six to Ten=13%, Eleven or More=8%-Device Most Used to Listen: 2017= 33% Computer, 65% Smartphone & Tablets (1% shift from 2016)-Listening Locations: At Home = 80%, In Car/Truck=47%, At Work=29%, Walking Around=28%, Gym=20%, Public Trans=19%-Listened Location Most Often: At Home=52%, In Car/Truck=18%, At Work=12%-Listening Duration Completed: Most=45%, Entire=40%, Half=10%, Just Beginning=5%-Click to Listen Immediately= 77%, Download to Listen Later=41%, Subscribe Download=27%-% of All Podcast Downloaded and Listened To: 76%-100%=52%, 51%-75%=15%, 26%-50%=20%, 1%-25%=13%-Average of 6 podcasts Subscribed To-Podcasts Used in Car 19%See http://Blog.Spreaker.com to read the Q&A article featuring our show guest interview with Forbes Writer and Podcaster, Sarah Werner, We talk about the “Minimum Viable Podcast” or MVP on how to quickly get started podcasting.- http://blog.spreaker.com/2017/03/09/podcasting-writing-perfect-match/- Sarah Werner Links:- Forbes Articles - http://www.sarahwerner.com/writing/forbes/- https://twitter.com/SarahRheaWerner- https://twitter.com/writenowpodcast- http://www.sarahwerner.com- Write Now Podcast: http://www.sarahwerner.com/write-now-podcast/Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
15/03/171h 11m

SLS103: Content Marketing with Podcasting

Spreaker Live Show #103 for March 8th, 2017Our Topics This Week: - Spreaker at Podfest and Proclaim 17 in Orlando- Content Marketing with a Podcast- Adding Sleep Timer- Playback Speed Settings- Less Alerts an option now - Listener Comments Discussed Show Duration: 49 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerLast week, Spreaker and I was in Orlando, Florida to Podfest Multimedia Expo (Podfest.us) and National Religious Broadcaster’s Conference and Expo (NRBConference.org). Spreaker Adds Sleep Timer, Playback Speed Settings to Spreaker Podcast Radio Apps on Android and iOS.Great podcasts are easy to love, so why not make them easy to listen to? We know you’re fitting in your listening-time anywhere you can—like on the way to the movies or as you’re getting ready to go bed—so we’ve added a few extras to Spreaker Podcast Radio for both iOS and Android to facilitate things: introducing new playback settings!Now, a new sleep timer and playback speed settings will help you manipulate those limits.- Set it, then forget it - Sleep Timer additionListening to a podcast as you fall asleep is a totally underrated experience. It’s your end-of-day entertainment that leaves things on a positive note, and a perfect way to trigger your ASMR thanks to soothing podcaster voices (ASMR = autonomous sensory meridian response; aka that tingly feeling you get on your scalp and down your neck). However, there is one tiny setback to it all—actually falling asleep and leaving your device to completely run out of battery before your alarm goes off.The new sleep timer will help save you there! The timer will turn off your episode after the specified amount of time you set it to. For example, if you know you’ll fall asleep in about five minutes, set the timer to turn off your episode automatically with the “+5min” option.- Here’s how to set the timer:In the episode view, under the seek bar, tap on OPTIONS (that’s on iOS, on Android you can tap on the settings icon at the top right). You’ll find yourself in the Playback Settings. To start the timer, tap on any of the available time frames, +5min, +15min, or +30min. To add more time, you can keep tapping any of those options until you get to your ideal amount (so +5min twice to get to 10 minutes). The timer will immediately start counting down.- Speed it up or slow it down - New Playback Speed Settings Podcasts lengths and the time you have available to listen in aren’t always so compatible. For example, getting to the movie theater takes about 20 minutes, but the episode at hand is about 25 minutes. However, you don’t have to leave those extra 5 minutes dangling! Use the playback speed settings to tweak any podcast’s length for the time you have. By speeding things up, you’ll be able to power through as many episodes as you’d like in a short amount of time.Of course, you can also slow things down, too. If the podcaster you’re listening to is a fast shooter, you’re bound to miss a joke here or a word there. Take things down a notch by slowing down the playback speed and you’ll find a much more decipherable episode.Just like the sleep timer, you can set the playback speed by going to the episode view, and under the seek bar tapping on OPTIONS (again on iOS, and on Android you can tap on the settings icon at the top right). Below the sleep timer you’ll see the different playback speeds you can choose from, just tap and drag the yellow dot to your preferred speed. You can do this while you’re tuning in to the podcast to hear the change in real-time and get a better feel for what will sound best..5, .75, 1.0, 1.25, 1.50, 1.75, 2.0 speed settings added.One more Bonus Feature Added: Looking for less alerts?We did add one more small, but great feature to Spreaker Podcast Radio: the ability to enable or disable notifications on any single favorited podcast. This way you won’t get overloaded with numerous notifications; you’ll only receive updates on the podcasts you really love.From the Favorites section, tap on the show whose notification settings you’d like to change. Then tap on the About (iOS) or INFO (Android) tab. From there, you can turn notifications on or off. This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.- Reach me at rob@spreaker.com and @robgreenlee, Alex how can listeners reach you?- Tweet @Spreaker on Twitter, Spreaker.com- Why Podcasting Should Be a Part of Your Content Marketing StrategyThink about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because we engage with audio in a different way than we do with written content.Emma Rodero, a professor at Pompeu Fabra University in Barcelona, told The Atlantic,“Audio is one of the most intimate forms of media because you are constantly building your own images of the story in your mind and you’re creating your own production. And that of course, is something that you can never get with visual media.”Podcasts entices listeners to imagine the people, places, and situations they’re listening to. This can help your brand create a deep and meaningful connection with potential customers that can create more conversion to being customers.It takes 25-30 touchpoints with a brand before a listener decides to actually engage with them, old brand advertising took 5-7 touchpoints with customers to convert to being customers. Now, that number of touchpoints has exploded. http://blog.spreaker.com/2017/02/23/podcasting-part-content-marketing-strategy/Listener Comments from SLS102: Tamara @ Shelf Addiction Hey Rob and Alex. I'd be grateful if you could share some tips on achieving better Skype call quality using the Spreaker desktop app. My pop culture co-host doesn't sound as good as she should, yet I know that her internet connection is strong. She uses a headset, and buying a new mic likely isn't an option. I'm out if ideas on how to improve the audio. Thanks in advance.Linda IrwinThank you, Dave! I am blushing! 😉 Yes, we all have a great community and support network, doing what we can. You also give shout outs to all of us, too, and that is so appreciated! I do not know of any other reputable platform that encourages this, so, yay, Spreaker! We are all supportive and up front with each other unlike some other platforms which shall remain nameless for now.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
08/03/1748m 25s

SLS102: Public Show Statistics Added Back

Spreaker Live Show #102 for Feb 15th, 2017Our Topics This Week: - Spreaker Public Show Statistics Is Back By Popular Demand- Show Statistics is now in Spreaker CMS- Spreaker Live Show Stats Discussed- Does Your Podcast Need An App? - Listener Comments Discussed Show Duration: 49 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerDo You Need Your Own Podcast App on iOS and Android? We will discuss that later in the episode, but let’s get to the “MAIN EVENT”!Last week Spreaker made some big changes to its Statistics area for shows on Spreaker.1) Added it to the new CMS area 2) Making Public Play and Download Counts Private and unavailable to see on show and episode pages, even user profile pages -We have Now rolled back and made Live again the Public Stats. -What remains is: Stats in Private CMS area will be improving around individual show series stats-What changes are coming: Option to turn off public viewable stats for shows on Spreaker-What was learned: To make changes of this scale on a slower and incremental path, think on/off options. Removing features is a serious move for many and needs to be eased into.-Big take away: We learned so much from all of you, keep the feedback/concerns coming This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.- Reach me at rob@spreaker.com and @robgreenlee, Alex how can listeners reach you?- Tweet @Spreaker on Twitter, Spreaker.comPodcasting Tip of the Week is back: "Do You Need Your Own Podcast App on iOS and Android?"-Yes, if you want to build your connection with your most loyal and regular listeners of your show.-Very convenient to listen to your show if the app is on your phone home screen-Gives very quick access to any LIVE episodes using Spreaker’s Custom Show apps on iOS AndroidSpreaker Live Show Stats:Overall Listens: Mobile: 67.44 %: Desktop: 22.26 % Tablet: 6.41 % Other: 3.90 %Desktop: Windows - 68.20%, Mac OS - 30.65%, Chrome OS - 0.92%, Linux - 0.23% Mobile/Tablet: iOS - 53.82%, Android - 45.83%, Windows - 0.21%, BlackBerry - 0.07%, Symbian OS Series 60 - 0.07%Spreaker Live Show App on iOS gets 6% of its ListensSpreaker Live Show App on Android gets 4% of it’s ListensSpreaker Website (15%) and Spreaker Podcast Radio App on Android (21%) get largest share of ListenersMale 25-34 = 25%, 35-44 = 15%, 45-54 = 24%Female 35-44 = 18%, 45-54 = 6%USA - 69%, UK - 5.4%, Canada - 2.86Listener Comments from SLS101: New Stats Debi Dalycan you please remove the stats, it causes much conflict between hosts@JUAN REARTE 19 hello I need help with something I don't have any listeners on speaker can you help me please?Tamara @ Shelf Addiction Thanks for the topics during this episode. I personally don't mind the changes to the stats, but the ability to turn it off and on would be awesome.PuntoPrimarioAs a producer I know they are in the cms, but the members of my network can not see them in a simple way. I love Spreaker but I did not like the changeLinda IrwinThere is one show of mine that would be okay for people to see, but I am not really active on the other three, so I think people would see the low numbers on those and not give those archived shows a chance.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
15/02/1749m 10s

SLS101: Show Statistics Updated on Spreaker

Spreaker Live Show #101 for Feb 8th, 2017Our Topics This Week: - Spreaker Updates Show Statistics that Rattles a Few - We clarify on the mysterious disappearing play and download counts!- No one lost any plays or downloads- Do Podcasters Really Need a Website? - Listener Comments Discussed Show Duration: 50 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerOur Tip of the Week is back: Do You Really need a Website for your Podcast? We will discuss that later in the episode, but let’s get to the “MAIN EVENT”!This week Spreaker added a big new feature in our CMS area “New Statistics and We Removed Play and Download counts from public show, user profile and episode pages”- This change has drawn concerns from many, this change was recommended by me to the Spreaker team a year ago. - Why this change? - I believe and my experience is that most show creators don’t really want everyone to know these numbers. Most very professional pro podcaster only share numbers with advertisers.- Listeners seeing these numbers can lead people to only listen to your most popular episodes, the sheep syndrome. - Brings more focus on comment interactivity and followers- Your show will be judged less based on audience size and more on its content quality - Plays and Downloads counts have been gone from Spreaker Listening Apps for months- No one lost any plays or downloads with this update, may seem like it but - This is because before we aggregated plays + downloads in the same `Plays` and now we separate them, so the sum of `Total All time plays` and `Total Downloads` in the CMS should be the number they had before.Spreaker has a Blog at http://Blog.Spreaker.comWe explain this BIG CMS Update: The Numbers Game: New Statistics added to Spreaker’s CMS This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music, Radioline.com! Please leave a review.Reach me at rob@spreaker.com and @robgreenlee, Alex how can listeners reach you?Tweet @Spreaker on Twitter, Spreaker.comPodcasting Tip of the Week is back: Do You Really need a Website for your Podcast?-Simply said, YES. It may not seem like it, but you do for so many reasons-It is also true that Spreaker provides a website for your show at Spreaker.com-SLS has a redirect SpreakerLiveShow.com to it’s Spreaker show page-Truth is that your website will not be the primary place people use to listen to your show, but is a marketing tool to help with listener recruitment, loyalty building and sampling.-Spreaker has a WordPress plugin for posting episode to your blog. -Search discovery and an easy way to drive listeners to learn more about your show.-Add Subscribe links and audio playersListener Comments from SLS100 Kuldrin EnterprisesAre there any plans to add video to the desktop app?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
08/02/1749m 51s

SLS100: Celebrating #100 with Spreaker CEO

Spreaker Live Show #100 for Feb 1st, 2017Our Topics This Week: - We Celebrate Episode #100 - We talk with Spreaker CEO about Compelling Platform Improvements Coming in 2017- What is the Hardest Thing to Teach About Podcasting- Listener Comment Discussed Show Duration: 45 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerSpreaker has a Blog at http://Blog.Spreaker.com-Article: What’s the Hardest Thing to Teach about Podcasting? An Interview With Colin Gray of Podcast Host -Colin is a Podcasting Trainer/Coach and he shares in the article “The Hardest Thing to Teach is How to create great Content. His NEW clients spend 50 minutes talking about microphones and mixers, and only 10 minutes talking about the content of their show. We all know content is the most important aspect, and yet it’s still the most neglected component when we think about planning. Even when we can get clients thinking about content, they tend to skip right to the topics that interest them, rather than thinking ‘audience first’. Listener Comments from SLS99: Linda IrwinWeb console for Spreaker . . . can it be made like app in that you can have a second microphone channel using V.B. cables so that you can bring someone in from Skype separate from you on your microphone through Skype? I normally use the desktop app, but will need to use the web console at some point in a month or so.My discussion with Spreaker CEO Francesco Baschieri: -We chat about the new Spreaker Shared Revenue Monetization tools we just launched.-We discuss the goals with these new revenue sharing tools to help all levels of podcasters to get the some revenue from a show, not just for the big shows-Where ads come from and ultimately giving show hosts more control-What does the future hold.. mid-roll and dynamic insertion into downloads-We also get current on the progress of the new CMS system Spreaker is building?-Migration of setting controls.. what should we expect?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
01/02/1745m 14s

SLS99: How To Avoid Running Out of Show Topics

Spreaker Live Show #99 for Jan 25th, 2017Our Topics This Week: - How To Avoid Running Out of Show Topics- What is a Double-Ender Recording?- Listener Comments and FeedbackShow Duration: 43 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerSpreaker has a Blog at Blog.Spreaker.com-Spreaker Podcast Radio for iOS Gets a New Addition to the lean-back Listening Experience.- It is like a radio stations or TV channels, Spreaker’s channels are continuous streams of episodes from different shows that happen to all fall under a specific category or theme, like tech or news. From the channels section, scroll up and down through the 30+ categories available until you find the one that suits you best. How To Avoid Running Out of Topics to Discuss on your Show?-Engage with your audience to uncover topics or angles for shows -Ask for questions or contributions as it is a show for the listener.-Maybe ask your audience for guest ideas -Think of questions your audience might be asking about your show topic-Do a show about the fact that you need your audience to contribute some topic ideas.-Scrape show topic ideas from other media sources in your genre-Think about important search keywords or phrases to find topics for the showWhat is a Double-Ender Recording?-I just did an interview on the “My Worst Interview Ever” podcast yesterday with the CEO of Ringr.com using a double-ender recording platform. This platform can be used with a Spreaker hosting account as a way to do mobile interviews.-Double-Ender recordings are mobile phone recordings that in each callers IP phone calls are recorded locally and then after completing, then the app uploads both ends of the recording to the server and combines them.-They are Ringr, and Zencast-I love the mobile compatibility of Ringr, though it’s a little expensive at $18.99/month. The basic Ringr account doesn’t let you download your audio in separate tracks, which makes it useless in my opinion.-Ultimately, for my own purposes, I’ve opted to go with Ringr. The flexibility of allowing my guests to record through their phonesListener Comments on SLS98: PodfadingLinda IrwinThank you! Would love to hear Francesco!Linda IrwinOur longest break out of necessity was two and a half weeks (recently). We kept our listeners advised where they follow us on social media that we were coming back and yes, new series title and added chapters, which we gave them to look forward.Linda IrwinTest show(s) are helpful. Set them to private and listen back.Linda IrwinYou do not want to get too far ahead because news changes.Dave here from Spaced Out Radio. Got hit by a couple of trolls from another show's fans. The show host came into my chat room last night, and my overly sensitive listeners got into a pissing match with her. No big deal. I have no issue with host. But twice tonight, a couple of trolls or maybe one, which I have now blocked, have started posting. Including the second time, posting so many times, that it actually froze my studio. So my question is what is the best way to deal with trolls?Tamara @ Shelf AddictionGreat tips Rob, thanks. I'm 63 episodes in and I'm still learning. My stats are still pretty low. I'm still trying to figure out how to expand my reach. I'm feeling the fade a bit, but I'm pushing through! I hope that by continuing on consistently, it'll pass since I still enjoy the process and posting.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
25/01/1742m 47s

SLS98: How To Avoid The Podfading Fate

Spreaker Live Show #98 for Jan 18th, 2017Our Topics This Week: - How To Avoid The Podfading Fate- Listener Comments and FeedbackShow Duration: 24 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Spreaker has a Blog at Blog.Spreaker.com- Launches beta Ad Revenue Sharing Program Main topic this week: “How To Avoid The Podfading Fate”What is Podfading? Why Should You Care? How To Avoid It? What is Podfading?-For years podcasting usage stats have shown that a large percentage of new podcasts do what’s called Podfade after about 7 episodes. This term means slowing down in publishing new episodes to your feed. This is a very common issue for all podcasters, even those who have been podcasting for a long-time.-Causes: Run out of stuff to talk about-Cause: Live gets in the way-Cause: Too much work to get an episode out-Family obligations getting in the way-Full-Time job not allowing you time to produce your show.-Too much post recording editing and publishing work.. Causes burnout!-Run out of money-Did not plan your show to streamline all processes and distribution methods to be as efficient as possible Why Should You Care About Podfading?-Can be embarrassing to family and friends to quit so fast-Wasting time, money and energy-Missed opportunities that come from creating a great podcastHow To Avoid It?-Plan ahead-Pick a topic or show theme that you have deep knowledge about and connections to potential interesting guests-Find a co-host-Find an easy to publish podcast file host -Easy to use recording setup/equipment-Get an agreement with your wife/husband and kids that a certain day and time each week is podcast time-Commit to doing at least 100 episodes before you would consider podfading-Don’t pre-record a bunch of episodes before you launch your show-Don’t worry too much if the first few episodes are just not that good-Don’t really start promoting your show until episode 5-10 depending on feedback-Do anything and everything to get audience feedbackHow To Restart a Podfaded Show?-Don’t do it-If you must, then change your artwork and maybe event the name of the show.-Then get planning for what it is you are going to do different that will not lead to podfading this time.Listener Comments from SLS97: Ad Revenue Share Program beta launchedFrancesco BaschieriI guess it will work differently for live content and for pre-recorded. For LIVE the ad-insertion point can simply be triggered by pushing a buttonSpreaker Live ShowFrancesco, You are right about Live insertions, did not cover that. It will be an interesting topic for a future episode.Linda IrwinI think seven #tags would be good. Comedy, parody, music, spoof, skits and add humor, funny.Linda IrwinI would want control over ad insertion points.Linda Irwin There is a rumor that Google is going to buy SoundCloud . . . wonder what changes that is going to bring.Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
18/01/1724m 8s

SLS97: Ad Revenue Share Program Launched

Spreaker Live Show #97 for Jan 11th, 2017Our Topics This Week: - Spreaker Launches beta Ad Revenue Sharing Program- Listener Comments and FeedbackShow Duration: 38 minutesHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on SpreakerSpreaker has a Blog at http://Blog.Spreaker.com- Launches beta Ad Revenue Sharing Program - Main topic this week: “Launches beta Ad Revenue Sharing Program”How does it work?Means that you(Spreaker Host) earn money for ads that are placed at the beginning of your audio show in a Pre-Roll positions only in the Widget Web Audio Player and in Spreaker Podcast Radio apps on iOS and Android. More specifically, it works like this:Audio and visual ads provided by our partners will get audio ads automatically placed in pre-roll positions. These ads will be determined by location, so that your listeners will only ever hear ads that pertain to them (New Yorkers will only ever hear ads by companies accessible to them, for example). Every time an ad gets an visual ad impression or an audio play, meaning that it was listened to or viewed by your audience, you’ll earn a specific amount of money. In Spreaker’s case, you’ll get 60-65% per CPM or price per 1000 plays and have some geographic targeting.Ads will be either audio or visual, and will appear across embedded players and Spreaker Podcast Radio for Android and iOS. Each ad will run for at most 30 seconds, and disappear as soon as it’s over. Listener Comments:Linda IrwinDoes the fact that Spreaker only allows five tags limit our potential listeners who search?Spreaker Links:http://Adore.fmhttp://blog.spreaker.comhttp://SpreakerLiveShow.comhttps://Spreaker.comrob at spreaker.comSend Questions and Comments to:Twitter: http://twitter.com/spreaker using #SpreakerLiveTwitter: http://twitter.com/robgreenleeTwitter: http://twitter.com/alexeum Tech Support: support at spreaker.com
11/01/1738m 49s