SLS: Podcasting Market Adjustments

SLS: Podcasting Market Adjustments

By Spreaker Live Show

Spreaker Live Show #167 for Oct 3rd, 2018

Show Duration: 45 minutes

-Host: Rob Greenlee, VP of Podcaster Relations, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of "Live Talk" and “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from
-You can now get the show on Google Podcasts App on Android
-You can hear this show on Amazon Echo Smart Speakers now via the New Spreaker Skill
- Hot topics requested by Alex's "Live Talk" show listeners
- Are podcast interviews Dead! Why?

Show Today:

- Are Podcasting Interviews in Decline
- Is Podcasting Market in an Adjustment Phase
- No Podcast Bubble Burst
- Why has In-Car Podcast Audio Listening Stalled
- Listener Comments

On the show today:

- Is Podcasting Market in an Adjustment Phase - No Podcast Bubble Burst
PODCASTING WAS SUPPOSED TO BE one of the saviors of digital media—inexpensive, addicting, profitable, and popular.
It is tough to say we had too much quality content in the medium
Maybe too much content for the listen side to support
Podfather Adam Curry pushes back on Podcast Bubble Bursting
We need more listeners and how we count it needs to yet still be certified to be consistant

- Why has In-Car Podcast Audio Listening Stalled
While podcast listening is clearly growing, for most people.
Listening to a podcast in the car can be more trouble than it’s worth to many.
The radio that is baked into the car is easy to use, comes with a lifetime of habituation, and provides good enough content (music, talk radio) for the overwhelming majority of people.
Blend that with the fact that most individual rides are not that long, and bothering with a podcast (or audiobook) is just not worth it for most people.
Edison Research unveiled some data about in-car audio. Podcasting appeared to be part of the "other" category, at less than 4% of all audio listened-to in the car.

- Coming Events Spreaker will be at:
Next Event: Rain Summit Canada - Toronto - Oct 10th, 2018
NAB NYC - Oct 17-18, 2018 - Booth N264
Vancouver Podcast Festival - November 8-10, 2018 - in Seattle - Jan 19-20, 2019 - Large event

- Listener Comments & Questions:

Linda Irwin
I changed my profile picture. Does that show in your RSS feed on I-Tunes? It is showing on Spotify and

Spreaker/Voxnest Links:
Email: rob at

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