SLS: Terms of Service vs Free Speech, Why is Radio Struggling to Podcast?

SLS: Terms of Service vs Free Speech, Why is Radio Struggling to Podcast?

By Spreaker Live Show

Spreaker Live Show #162 for Aug 8th, 2018

Show Duration: 65 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from
-You can now get the show on Google Podcasts App on Android

Show Today:

- How does Spreaker’s Terms of Service vs Free Speech impact YOU (podcaster)?
- Is Radio Struggling with Podcasting?
- What Are Podcasting’s Hot Topics?

On the show today:

-How does Spreaker’s Terms of Service impact YOU (podcaster)?
Hot topic this week in Podcasting space with the high profile take down of Alex Jones Podcast

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- Is Radio Struggling with Podcasting? Article written by Steven Goldstein for -
How will commercial radio power through, and, more significantly, what is hindering the progress of commercial radio in podcasting? Answer - model after public radio!!!

Podcasts are not the same as broadcasts. There is a widespread but false assumption that broadcast audio migrates easily to downloaded audio. Our experience is that each media platform is different. What works on TV is different from what works on YouTube, yet they are both video experiences. In a similar way, podcasts are different from terrestrial radio.
We’re finding a similar pattern in our work with smart speakers. Different types of content connect and resonate on smart speakers.

Who’s going to make all this stuff? Looking down the hallways at the average radio station, you’ll see there aren’t a lot of extra bodies. Everyone is doing three jobs. Who will focus on podcasting in each station, and do they understand the medium?

DJ’s aren’t trained for this. Most air personalities are great at what they’ve been trained to do, connecting with an audience in brief snippets, but does that mean they are qualified to do a 30-minute podcast on health or motherhood? Many stations assume they can take their talent and easily build original podcast content around them. So far, the results are sketchy.

Podcasts can be hard to monetize. Building worthwhile podcasts and teaching the audience how to find and listen to them is a process that can be antithetical to the “We’ve got to make the June budget” environment. R&D plays a big role.

Fear of cannibalization. Most radio programmers are working harder than ever to levitate Persons Using Radio levels and TSL against the numerous outside forces and choices ranging from Spotify to owned music and podcasts. Many view podcasts as accelerating radio’s decline.

Innovation is critical today as brands learn to meet customers where they are. Starbucks built a ready-to-drink business of in-grocery-store sales. It has taken them 10 years, but today it accounts for 12 percent of their business. If you build it, they will likely come — but it may not be by Tuesday.

One of radio’s great assets is its powerful megaphone to drive traffic, but ahead of that is the development of quality content that people will seek out and download. The bar is higher than just punching around the radio dial. But is is the same target audience listening to podcasts is the question?

What works in every content-first setting is the development of difficult-to-duplicate, compelling programming. That’s the place for commercial radio to start on its podcast quest.

- What Are Podcasting’s Hot Topics?
Do we NEED a NEW Professional Podcasting Association
IAB v.2 Metrics Standards Certification?
How to GROW OVERALL Listenership?
Is New Content outpacing Listenership? Podfading Issues
Impacts of Spotify, Google Podcasts, possibly Pandora?

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