SLS: Is Dynamic Ad Insertion for ALL, Podcast Movement

SLS: Is Dynamic Ad Insertion for ALL, Podcast Movement

By Spreaker Live Show

Spreaker Live Show #160 for July 18th, 2018

Show Duration: 60 minutes

-Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
-Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
-We stream LIVE every Weds at 3 Pacific /6pm EST from
-You can now get the show on Google Podcasts App on Android is Next Week in Philly July 23-26
-Spreaker Meetup - Tues, 24th evening dinner with Jay Soderberg and I -
-Spreaker powered by Voxnest - Whole new booth experience this year with ability to use touch screens to see all of our platforms in our software.

- The Power of Dynamic Ad Insertion to Generate Podcast Revenue
Thursday, July 26th
9:00 am – 9:45 am EST

Dynamic Ad Insertion is now accessible to all levels of podcasters. In this session, our Head of Partnerships Rob Greenlee, together with other podcasting business veterans, will discuss the growing area of dynamic ad insertion with leading experts that can share real-world experiences. Ad insertion technology is being used by an increasing number of podcasters to not only increase advertising revenue across archive episodes but also to insert pre-recorded host/live read and mentions as well. They will discuss when it makes sense to use ad insertion and how this element of ad technology will continue to change podcast advertising as programmatic buying increases.

- State of Podcasting
Tuesday, July 24th
1:30pm – 2:15 pm EST

In this session, speakers from the very top podcasting industry will take a deep dive into every major facet of the podcasting space in 2018 and beyond and will highlight 2018 market trending data around content, discovery, audience, metrics, platforms, and monetization. Panelists are Rob Greenlee, Todd Cochrane, Kerri Hoffman, Rob Walch, Todd Cochrane, Tom Webster, Hernan Lopez.

Podcast Movement Guide -

Show Today:

- PodcastMovement is Next Week
- Edison Smart Audio Report on Smart Speakers Out Today
- Does ad insertion make sense for all sizes and types of podcast publishers?
- Gail Nobles Created Audio Jingle for SLS
- Other Listener Comments

On the show today:

The Smart Audio Report (Spring 2018) from NPR and Edison Research".

- To download the full report:

-With more than 43M smart speaker owners in the U.S., adoption of smart speakers is going mainstream.

-New smart speaker owners are emerging as a distinct audience in terms of user profile, behavior, and media habits, according to the latest research from The Smart Audio Report, which for the first time after launching in 2017 offers a preview into the realities of mainstream use. The Spring 2018 Report, available July 18 (Today), also reveals opportunities across industries – from publishing and tech to products and services.

Key findings include:
- For first adopters, the smart speaker is now the #1 way they listen to audio, and 38% of newer, early mainstream users say they purchased the device hoping to reduce screen time
- While first adopters demonstrate more advanced smart speaker use – controlling home security and other household devices –
Early mainstream users are quickly relying on the technology for a wider range of daily activities – ordering food, making calls, getting traffic reports, researching products, and shopping
- Among all smart speaker owners, the most preferred formats for audio advertisements are skills/features created by a brand, host-read ads on podcasts, product endorsements, and sponsor or underwriter announcements during public radio

Does ad insertion make sense for all sizes and types of podcast publishers?
-Yes, it can work with Programmatic ads and being able to monetize archive episodes.
-Non-evergreen past shows will make less money then shows with true evergreen content.
-Depends on types of ads too - radio-like or Live reads
-Can automate the monetization of your podcast
-Power in combining Programmatic and Live Reads

Listener Comments & Questions: Jul 17

@spreaker I hate your tagline. "Listen to the world's trendiest podcasts or create your own on Spreaker"? TRENDIEST? Talk about putting off 99% of your creators!

Doug Salamone
All my sites are SSL. It's $8 a year.

Linda Irwin
Go Daddy charges an arm and a leg for SSL.
If you are hosting on WIX, you can get the SSL free.

Linda Irwin
Hi . . . just got back. Listening on Spreaker web and listen to a show later (not live) all of the way through and notice 0 plays and so many downloads. Then come back later because I commented and wanted to see if someone else had commented also, and it still shows 0 plays.

Spreaker Live Show
Hi Linda, Can you clarify a little more on your question? Are you asking about embed webplayer counts?

Linda Irwin
My question today is why are my listens to other episodes not showing up where the listen counts are visible?

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