SLS: New Podcast Listening Research, Spotify Update

SLS: New Podcast Listening Research, Spotify Update

By Spreaker Live Show

Spreaker Live Show #150 for March 14th, 2018

Show Duration: 50 minutes

Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
We stream LIVE every Weds at 3 Pacific /6pm EST from
- I have dropped episode numbering in our episode titling as of last week’s show episode - please give me feedback on this..
- Why show download numbers look very low lately - Is getting partially hosted on Dynamo
- Please save the date for the unveiling of the first Edison Research/Triton Digital Infinite Dial Canada webinar, which will take place on Wednesday, April 4th, at 2 PM Eastern.
- In NYC next week at RAIN Podcast Business Summit on March 22nd - one day conference that Voxnest is sponsoring.
- Then soon after is in Las Vegas - April 7-12
- Then World Wide Radio Summit in LA May 2-4
- PodSummit in Edmonton, Canada May 5th

Show Today:
- Latest 2018 Podcasting Research: Share of Ear from Edison Dissected
- Podcasting Stories, Challenges and Opportunities of the week
- Spotify Submissions Update

- Latest 2018 Podcasting Research Data Released - Share of Ear from Edison

- The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.

- The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s Infinite Dial study from Edison Research and Triton Digital.

- Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year.

- The average number of podcast shows being listened to is up to 7 from 5 prior years

- Typically podcast listeners listen to 80% of episodes they actually consume

- Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.
- This year’s report spotlights the growth of Smart Speakers, voice-controlled devices such as the Amazon Echo and Google Home.
- Today, 18% of Americans 12+ (an estimated 51 million people), live in households that have at least one Smart Speaker. This means that Smart Speaker ownership has more than doubled from 7% just one year ago, which shows
- Smart Speaker adoption is at a faster rate than the early days of the smartphone, which showed only 4% growth in a comparable timeframe.
- Monthly Online Radio audience is now 180 million Americans, or 64% of Americans 12+, due to growth in Spotify, Apple Music and Alexa-driven Amazon Music listening.
- Despite the rise of other services, Pandora continues to lead in the online radio space—31% of Americans have listened in the past month they are poking around Podcasting
- The portion of Americans 12+ using Facebook has declined from 67% to 62%
- As Smart Speaker ownership rises there is a continued decline in standalone radio ownership (29% do not own an AM/FM radio in the home)
44% of Americans 12+ have ever listened to an audiobook


- Podcasting Stories/Tips of the Week
Getting more concerned about audio quality and raising the audio quality on the show to a higher level
Seems like having great production elements is needed these days to compete

- Spotify Submissions Update
FYI - we are creating unique RSS feeds for Spreaker show inclusion in appending your feed URL with “-Spotify” at the end of that URL
Second submission list is being built now (getting submitted end of the week), so if you would like to be included and are not currently on a dynamic ad insertion monetization platform and does not have unlicensed music in your show then you can submit your show to me - or

Spreaker/Voxnest Links:
Email: rob at

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