SLS: Help Us Help You

SLS: Help Us Help You

By Spreaker Live Show

Spreaker Live Show #136 for Nov 29th, 2017

Show Duration: 60 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
We stream LIVE every Weds at 3pm Pacific /6pm EST from

Show Today:
- Help Us Help You: Struggles of New Podcasters
- Is Podcast becoming a term to describe all audio content published online?
- How to Find the Right Tone of Voice for your Podcast
- Listener Comments

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On the show today:

Help Us Help You: Struggles of New Podcasters
Support of New Show Creators can be tough for those doing support
Often the support staff does not understand the issues or frustration
Email can be tough to interpret issues
Need Reproducible errors and processes that can be replicated on our end
Spreaker Support staff is in Europe and is 8-9 hours ahead of you in the USA
Have patience with support as we work through issues
Support team is trained to be patient and be clear and calming
But caller needs to think clearly about problem and do best to give details on issues

Is there a new trend that if you create online media content of any kind — YouTube, Twitch, Google Hangouts, for example — you call it a podcast?
Episodes only on YouTube are more and more being called a podcast. Only place you can find it. Is that a podcast? To be a podcast, media must be hosted for download and an RSS feed. So is this something new? “Oh look, I have a discussion I have recorded. It’s online. I’ll call it my podcast.”

How to Find the Right Tone of Voice for your Podcast

Whether you listen to Common Sense with Dan Carlin, PBS NewsHour, or The New Yorker to get your podcast newsfix you’re aware of the big difference in how the presenters communicate their message; not just in the language they use but also their tone of voice.

Tone can convey a thousand things to a listener and is key in getting what you want to say across correctly, how you use it will affect everything from how you’re interpreted as a person to the sincerity of the message you’re broadcasting. The Guardian says tone will “affect how we’re seen in terms of our personality, our emotional state, and even our professional competence”. Let’s take a look at some of the different podcast genres out there and see how you can use tone to create impact for yours!

Generally speaking, if you’re reporting news a more ‘formal’ tone of voice is required. You need to sound authoritative and speaking with a lower pitch will help audience members feel confident in your credibility. Speak clearly and enunciate well, putting emphasis on the key facts such as locations and timings of events – there’s no room for misunderstandings with the news. However, you need to find that sweet spot where you aren’t over-enunciating as you could come across as patronizing! Last but not least you must always sound objective, keep a steady tone and try not to put emphasis on words which could imply personal opinion. Check out how Up First report the daily news for some inspiration on how to hit the right reporting note. As a rule of thumb, Jill Geisler advises to “communicate with command, comfort, and clarity”.

Intimate - Passionate
At the other end of the spectrum, if you’re planning on sharing intimate details with your audience you need to take on a completely different voice persona, being as natural as possible. Talking about personal matters such as: marital problems, relationships and sexuality need to sound unrehearsed and honest. Imagine you are talking to a friend one-on-one, emphasize words you normally would and add inflection at the end of a phrase, making your speech sound question-like will invite listeners in.
Kaitlin Prest’s show The Heart is just the sort of tonal dialogue to be aiming for check out her episode on arranged marriage to get some insight in how to use your voice.

To have a voice which makes listeners feel in safe hands you need to sound genuine and warm. Your aim is to communicate with a soothing tone which creates a bubble of trust between you and your audience – opening up the opportunity for sharing. states Low frequency, continuous sounds are seen as comforting and Jennifer Pardo, says “in general people who speak a little slower tend to be perceived as more friendly” – marrying these two elements will help you be accepted as a trusted source by your listeners. ‘Agony aunt’ Dan Savage’s hit podcast, Savage Lovecast gives food for thought on how to master a comforting voice, his recent episode on will idea of what to work towards. To achieve it, imagine how a therapist might communicate with their patient – speak slowly in a stable low tone, inviting listeners into a safe virtual environment.

Informative / Educational - Passionate
Reliability and credibility are the key character traits you want to convey when presenting an educational or informative show. To hit the nail on the head, speak with conviction, have a steady tone, communicate clearly and with confidence and don’t add go up in pitch at the end of your sentences – it will sound like you doubt what you’re saying! Try listening to Flash Forward discussing climate change to get some inspiration on how to use your voice. Sounding like a trusted source means pacing yourself, speaking too quickly and you come off sounding nervous and unsure, and add pauses here and there to add weight to what you’re saying.

The key to great storytelling? “Communicating your humanity” according to the Performance/acting. Be as human as possible, allow your audience to connect with what you’re saying and this will captivate them and compel them into wanting more. Be playful in where you place emphasis on words, storytelling can also allow you to have fun and take on various voices to convey different characters. Chasing Ghosts is a perfect example of the sort of engaging true-crime storytelling which has taken the world by storm of late – listen and get creative!

This American Life’s presenter Ira Glass shares his trick for gripping storytelling, “Any story hits you harder if the person delivering it doesn’t sound like a news robot but, in fact, sounds like a real person having the reactions a real person would”. The overriding tip? Be as natural as possible with how you use your tone of voice, it is how a listener will engage with you as a presenter and ultimately connect with the message and confirms this “on-air media superstars are those with the natural ability to communicate”.


Adonnis Jamal
the millennial generation born 1981 to 1997. Generation X born 1965 to 1980

Linda Irwin
I have already gone to other platforms, Wenoo and VidLii. No problems in either places. To clarify the monetizing comment, I mean that people are getting flagged even if they are not monetized. By fair use, I mean reviewing a product or program even if you do not actually use images or clips from what you are reviewing, just flagged for mentioning their name.
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