SLS: Worried Podcast Advertisers

SLS: Worried Podcast Advertisers

By Spreaker Live Show

Spreaker Live Show #128 for Sept 27th, 2017

Show Duration: 48 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
We stream LIVE every Weds at 3 Pacific /6pm EST from

Show Today:
- Are company brand safety worries impacting podcastings advertising potential
- Spreaker Studio for iOS 11 is out with some changes
- We got an audio question from Steve of Safe Living Today Show

On the show today:

- Are company brand safety worries impacting podcastings advertising potential

Host reads by popular hosts are an effective advertising method on podcasts but many marketers are worried about brand safety by being in some podcasts and are failing to maximise their potential.

live / host read ads by hosts resonate best with audiences because there is already an in-built trust. They are even more effective if the brand allows the host to inject their own personality into the read.

Marketers worried about a lack of control are often choosing safer options of a scripted read by the podcast producer because they are concerned about brand damage if the host says something negative or off color.

Advertising on a podcast where the host drops the four-letter words, but the audience won’t be offended because they have chosen to be there. Likely won’t be shocked because that’s what they expect when they tune in for.

Truth is the less scripted a live read feels, the better the response.

Advertising duration/time should be restricted to three minutes per hour, less than radio or television, as tolerance of interruptive advertising is lower among podcast listeners because it is a more personal medium.

- Spreaker Studio iOS 11 Make it Even Easier to Pick your Sounds for your Podcast (

Warning: Advise NOT to use Major Label Music in your Podcast, Epidemic Sound Subscription Option or music you make

Music libraries are increasingly becoming more like dispersed pockets of musical treasure: some tracks tucked away in folders on your device, some songs just stored on iCloud, some tracks shared with you through Dropbox. So when you’re uploading music to your podcast, you want to easily be able to tap into your library, however spread out it may be!

That’s what our podcasting community has shared with us and we want podcasting reflect the way that you work best. Recording and editing your content with Spreaker Studio on your iPhone or iPad gives you the mobility to podcast on the go, and now with the new iOS update you can directly insert media files that you have on your device, both locally and in the cloud, without needing to shuffle them around into a single folder first.

In Spreaker Studio, go to the recording page and clip the + sign to add content. Click ‘Browse’ to search through your device to add music to your playlist, or add new effects from your own collection.

With iOS 11 your choice is not limited to the contents of the Apple Music app- search through ALL your stored files. And on iPad iOS 11, you can even drag and drop from your documents folder:

Listener Comments:

Play Audio Comment: Safe Living Today Show -

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