SLS: Show Promotion & Podcast History

SLS: Show Promotion & Podcast History

By Spreaker Live Show

Spreaker Live Show #122 for Aug 9th, 2017

Show Duration: 55 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker
We stream LIVE every Weds at 3 Pacific /6pm EST from

Show Today:
-Show Promotion Strategies
-2004: Podcasting is Born History
-Court says patent troll didn’t invent podcasting!
-Spreaker Update: We are working on a new “Explorer” page design on our website
-Your comments
-Podcast Movement Event - in August, will be in Anaheim, CA Aug 22-26

On the show today:

We discuss 2004: Podcasting is Born Stories
-Many new people in podcasting have a big misunderstanding on how this medium started
-Partially Correct: Adam Curry earned the nickname “Podfather” not by inventing podcasting, but by driving the digital-consumption model into the mainstream with his hit program Daily Source Code.
-Correct: Adam helped create the first RSS based “Podcatcher” application that triggered the automatic download and transfer of a media file (mp3) to a portable media player like iPod.
-Correct: Actual credit for the invention of the podcasting open syndication concept/model goes to Dave Winer. Software developer Winer helped create Really Simple Syndication (RSS) — a basic web like text document/feed simplifying the process of subscribing to websites and other online media. He used RSS to deliver his audio program.
-Incorrect: Apple created the Podcasting Medium
-Correct: Apple added Podcasts to iTunes June, 2005, almost a year after podcasting started in Aug/Sept 2004.
-Rob Greenlee’s Interview with Adam Curry in 2005 -

We discuss “Court says patent troll didn’t invent podcasting?”

-A patent holder that went after podcasters in 2013 has lost its appeal before the Federal Circuit. In 2015, the Electronic Frontier Foundation successfully petitioned the US Patent and Trademark Office to invalidate parts of Personal Audio, LLC’s patent, arguing that they were not the first to invent a “system for disseminating media content representing episodes in a serialized sequence.”

-For example, in 2011, a jury awarded Personal Audio $8 million from Apple over a patent on downloadable playlists. But the podcasting patent itself became particularly notorious after Personal Audio sued comedian and radio show host Adam Carolla over his podcast The Adam Carolla Show in 2013. “How could a patent issued in 2012 cover podcasting, a technology that's been around since 2001?” asked Dave Winer, who is sometimes billed as the co-creator of podcasting technology.

-Carolla raised nearly half a million dollars from outraged fans for legal representation, only to reach a settlement with the patent holder about a year later. Since the settlement could not stop Personal Audio from suing other podcasters in the future, the EFF went to the patent office itself to invalidate the patent.

-The Federal Circuit upheld the patent office’s decision to invalidate five key claims in the podcasting patent. The court agreed that earlier academic publications describing online broadcasting by CNN and the Canadian Broadcasting Corporation not only “anticipated” the claims being made in the patent, but also showed that the claimed invention was too “obvious” to warrant protection.

We discuss “Show Promotion Strategies”

-Building reputation in related online discussion / social media communities

-Communities exist all over the Internet: Facebook Groups, Reddit Subreddits, Google+ Communities, and more. Often times your audience hangs out in these communities, and they may be interested in your podcast.

-Be careful not to spam a bunch of communities with your self-promotion. That will quickly get you banned and get you a poor reputation inside of those communities.

-Ideally you will only have time to participate in a few of these groups, so pick wisely. Post questions, share answers, and comment on other posts. Become an active, contributing member of that community. Then, when it's relevant and appropriate, you may find opportunities to share an episode of your podcast or your website if you have some relevant information to share.

Participate live

-Get involved in live-broadcast shows or events however you can, as will give you a great opportunity to connect with other potential listeners.

-You could host your own live chat sessions. That could be powered by your own hashtag or by a chat room embedded on a /live audio or video page on your own website. ChatWING, Chattango, Flyzoo, and Chatroll.

-Time event to focus on Eastern and Central usually broadcast together and might have the most audience.

Live-stream after conference or other news related event or episode

-You could consider doing a Live bonus episode after your recorded show is published.

Align publishing with the related news event

-Timely publishing are the most important things you can do with a current-events-based podcast. Incorporating audience feedback, you'll need to allow enough time for your audience to watch and send their feedback.

-Too much time passing from news event to lessen impact.

Time zones are Important

-Try to accommodate different time zones as much as possible.

-For example, hosting a live stream at 7 pm Eastern may conflict with people still at work when it's 4 pm Pacific. Or a 10 pm Pacific event is 1 am Eastern.

-You should be aware of how such choices may limit your audience's participation.

-Consider using Eastern if you're in the USA. That's considered the official time in the USA because the capital is in Eastern Time.

-Be technically accurate with your time zone abbreviations. “EST” applies to standard time, while “EDT” applies to Daylight Saving Time.

Promote Soon

-Promote episode as quickly, as possible! It would also help to promote it for days following the event.

-Create a recurring schedule for your promotion that could look something like this:

-Day of event: Promote coming episode, live chat, then promote episode after show
1 day after: Promote after show episode
2 days after: Promote after show episode and ask for feedback
4 days after: Promote episode
5 days after: Promote upcoming live episode participation for next show
6 days after (day before next event): Encourage upcoming live participation

-Listeners care most about your podcast when the subject is already on their minds. So the more quickly you can publish your content about the current event, the more your existing and potential new audience will be interested in your episode.

Watch for timely opportunities

-The actual news related event may not be the only opportunity you have to leverage the audience's energy. Watch for breaking news and announcements you can use to create or promote relevant content. This could be a great time for you to promote that older content. For example:

Listener Comments:

Linda Irwin
Autoplay makes me want to scream!

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