SLS: How Important is Apple, Google To Your Podcast?

SLS: How Important is Apple, Google To Your Podcast?

By Spreaker Live Show

Spreaker Live Show #107 for April 5th, 2017

Our Topics This Week:
- How Important is Apple, Google To Your Podcast?
- Expanding Your Show Distribution via Next Generation of Search
- Tip of the Week: How to Find and Book Guests for your Show?

Show Duration: 50 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker

- How Important is Apple, Google To Your Podcast?
60-65% of all Podcast Downloads/Listens happen through iOS devices.
- Google Play is growing in importance, but Google Search is far more important.

-Now that you have an RSS feed for your show then how do you take advantage of podcasting distribution to places like iTunes, iOS Podcasts App, Google Play Podcasts, Stitcher, TuneIn and many other podcatcher listening apps like Overcast and many others that use the Apple iTunes Podcast Catalog of 350,000 podcast feeds.

- iTunes/Podcasts App – If you only submit to one directory, this is the one. iTunes desktop and the Podcasts App for iOS is the number one place people find and listen to podcasts. Once again, cause it’s so important, by being listed in iTunes, your podcast will also be available in many of the other most popular directories and apps including Pocketcasts, Overcast, Podcast Addict, Downcast, iCatcher and many more. These various directories all use the iTunes API to access the library of podcasts listed on iTunes.
-To submit to Stitcher, go to, create an account and get your show listed.

-To submit your podcast to the Google Play Music store, make sure your correct email (one that you have access to) is in your RSS feed then go to: to submit your podcast. Visit the Google podcast support page for details about submitting your podcast.

-TuneIn – A blend of terrestrial radio, music and podcasts, TuneIn Radio provides users with a wealth of audio content. Submitting here will also make your podcast available on the Amazon Echo.
- To submit to TuneIn, you’ll need to email the following details to:
-Title (Required), Name of Host, Location, Logo – In png or jpg format at 1200×1200 in size, Banner – In png or jpg format at 1024 X 300 in size, XML/RSS Feed URL (required), Website address, Genre, Email, Twitter.
-After submitting to these four primary directories, your show will appear in over 20 directories.

-Expanding Your Show Distribution via Next Generation of Search - Alexa, Google Home, Cortana
Skills is the same as Apps in iOS/Android
-Voice search is growing in importance
-Fast way into Alexa is TuneIn

- Tip of the Week: How to Find Guests For Your Podcast Interview

-Whether it’s a feature or a one-off, interviewing a guest is a great way to attract new listeners.
-Interviews can bring experts to your show and your audience, plus help educate you the host.
-But going about finding the right guest to interview can be tricky.
-Setting up an expert conversation into your show is no easy task.
-The back and forth of conversation is dynamic and makes great listening.
-In an interview, you need to learn from from your guest alongside your audience, and helps increase your audience connection.
-Plus, it offers a bit of variety and shifts your responsibility to be a better listener to help take your audience on a mental adventure and education.
-Does take some pressure off you to create all the content!
-There is just something irresistible about listening into a conversation – as proven by more and more audiences tuning in to listen in.
-You have to have a specific purpose for speaking to a guest. Think about what they can bring to the table for your audience. It’s all very well reaching out to A-listeners, but what can they offer, other than their presence? Interesting debate? An insight into their field of expertise?
-Now you want the movers and shakers that can add some of their pizzazz to your podcast.
-Use your existing networks and all available resources to zone in on the who’s who for your podcast topic.
-An advanced search on Amazon can help identify who in this field of expertise has recently published. Search by topic, then adjust the search for relevance and publication date.
-Twitter and LinkedIn are used by professionals to showcase their views and work. Sound out potential guests by introducing yourself. Start a conversation via direct messaging or comment intelligently on their posts.
-Remember, the first thing they’ll do after they receive your interview offer is look up who YOU are and what your podcast is all about.

-Remember that being a good interviewer means one word: listen. Focus on what they’re saying, allow your guest to expand their answers before chipping in.


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