SLS105: Podcast Discovery and Ad Insertion

SLS105: Podcast Discovery and Ad Insertion

By Spreaker Live Show

Spreaker Live Show #105 for March 22nd, 2017

Our Topics This Week:
-What is Dynamic Ad Insertion and Why You Should Care
-Is Podcast Discovery an Issue
-Tip of The Week: Interesting Low cost 2 Microphone Mobile Device Setup

Show Duration: 44 minutes

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker

What is Dynamic Ad Insertion and Why You Should Care?

You put an audio ad in and it stays there for a certain amount of time and it comes out when it’s reached a certain amount of impressions or downloads

But one must be hyper-cautious of annoying his audience with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.

Ideally all ads in podcasts should be read by the podcast host, an approach that can work with dynamic ad insertion.

One needs to be really careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of content. One also needs to be mindful that using music fades around dynamic ads must be thought through.

Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers.

Dynamic ad insertion, if done correctly would not disrupt the long standing host reads experience listeners to podcasts have become accustomed to. No listener would know we’re using ad insertion to deliver an host read or regular old 15 or 30 sec radio spot, because it sounds the same as our other ads they are used to hearing.

Dynamic Ad Insertion is rapidly becoming the de facto way of doing business in the Podcasting space. Reality is that there will be a flood of inventory in the space and the CPM rates will likely plummet unless we see more ad targeting in podcasting as a buffer to keep CPM’s up.

Dynamic Ad Insertion and Programmatic type ad marketplaces and buying brings risk of commoditization of ad impressions in downloads. Forward-looking podcasters will figure out what their premium content offering products will be to offset these drops in CPM or ad revenue. Podcasters need to diversify.

Combining audio with video and click-through ads is part of the solution, but some will be able to sell subscriptions, live performance tickets and other products that add value to their listeners.

This show can be heard in: SLS show Apps on iOS and Android, Spreaker Podcast Radio apps for Android and iOS, iTunes, iHeartRadio, Stitcher, Google Play Music,! Please leave a review.

Tip of the Week:
Movo Executive Lavalier Clip-on Interview Microphone with Secondary Mic & Headphone Monitoring Input Device for Apple iPhone, iPad, Samsung, Android Smartphones/Tablets - Available on Amazon.

The Movo Executive Lavalier is a dual lavalier microphone system compatible with all smartphones and tablets.

The Executive lavalier features two separate microphone heads, combined into a single cable that ends in a universal 3.5mm TRRS jack. Each mic head records individually, making it the easiest and most effective way to conduct any 2-person interview. Simply plug the cord into your smartphone or tablet device, attach the clip-on lavalier mics, and activate your choice of recording app. If you don't need both mic heads in a given situation, either lavalier microphone can easily be removed from the TRRS 4-pole cord jacks and stored for later use.

Each mic head features identical, high-end audio capture technology, capable of reproducing professional-level audio. The main "interviewer" mic includes 5 feet of cable, while the secondary "interviewee" mic includes 8 feet of cable - allowing each mic head to be freely and comfortably positioned without stretching the cable.

Each Executive Lavalier includes two, all-metal alligator lapel clips, four foam windscreens/pop filters and a deluxe carrying case to keep your system organized.

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