SLS79: How To Be A Great Podcast Host
Spreaker Live Show #79 for Sept 7th, 2016
Our Topics This Week:
- How To Be A Great Podcast Host
- The Benefits Of Transcribing Your Podcast Audio
- Newly Released IAB Podcast Ad Metric Guidelines
Show Duration: 52 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
We had some feedback from SLS75: How to Start Making Money with your Podcast:
Gail Nobles
I gave the subject of copyrighted music some more thought. It may be good that we don't play copyrighted music because it can give podcasting some space to do something radio is not doing. We don't need everything doing the same thing. At least podcast can recognize some music.
Gail Nobles
No copyrighted music huh? Well, if it's never a good idea, radio will have no problems in the future.
Spreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News
- I will be at the coming Mid-Atlantic Podcast Conference in Philly - Sept 9-10
- Moderating Hall of Fame Panel and Sponsoring an awards event
- Live streaming at the event
- http://podcastmidatlantic.com
Our Tip of the Week is a Blog Post: The Benefits Of Transcribing Your Podcast Audio
Why should you transcribe your show?
1. Reading or. Listening
Reading is much faster than listening, and many of your show’s visitors might prefer to quickly scan a transcript of your content before listening to it – including your existing audience. It’s important that your podcast catches your listeners’ attention even before they press play, and giving them an at-a-glance look at what your podcast’s all about could help you gain new listeners and keep your current fans. In short, make sure to add (a part of) your podcast’s transcription to your show notes, and that you’ve used great artwork!
2. Social Media Sharing
Including the complete text of your audio on your episode’s page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. Your listeners can copy and paste quotes or highlight a particular section and share it with their own network in a pinch. Higher sharing rates mean more traffic towards your show. You’ll also be able to write other blog posts using your transcribed content that can be shared later on. “Some of you might podcast for the fun they get out of it, others because they want to share their expertise and yet others because they want to push their business forward. So why not reuse something you already have produced and turn it into something new.” (Podigee.com)
3. Indexing & Search
The biggest advantage to having a transcription is that search engines can easily index your content with the available text. Better indexing will lead to more search traffic and visitors, as well as long tail search traffic (meaning those obscure terms that get your episode page to appear in the search results). Your show could get linked by others, and get a higher page ranking.
4. How can I easily transcribe my podcast?
Creating a transcript can be tedious work, especially if your episode is particularly long. You can do it on your own, but it’s definitely a mindless task that can take up loads of time. Because of this, outsourcing this work is a good option. For our podcasters, Spreaker has partnered with Scribie to offer them the best transcription service available at unbeatable rates. If you want to know more about it, check out our Store section. https://www.spreaker.com/store/transcript
do that is to use the right font. Another great tip from Daniel J. Lewis: Serif fonts (with “feet”), like Times New Roman, Garamond, or Bodoni, often have thin lines and small details that get lost or blurred at small sizes. Script fonts can be too ornate to be legible, unless they’re really big (and never put a script font in all-caps!). Sans serif fonts (“without feet”), like Arial, Myriad Pro, or Futura, work really well with thick or uniform-thickness lines, clear characters, and strong contrasts from the background.
Let’s Dive into our main topic this week “How to Select a Podcast Name”
BIG News: IAB Podcast Ad Metric Guidelines have been released
Executive Summary
Podcast audiences represent a growing segment of effective marketable media but inherit
challenges of legacy consumption platforms. This restricts the ability for advertisers to obtain the same data parity found in other digital mediums, limiting participation of some advertisers.
This document provides an introduction to tracking Ad delivery in a podcast and attempts to provide clarity in the marketplace by describing common and existing practices. Podcasts are downloaded to a device for later listening or for online listening. In most cases the podcast file and any ads included with it are downloaded to a device that doesn't, or can't, send data about the consumption of the podcast and ads.
This lack of data beyond ad delivery limits real-time measurement. In contrast, other media are consumed by reading an article and interacting with a site, playing a game, or streaming a video, all of which can be measured in real time. Even audio stations that offer music or news are streamed and measured in real time in today’s media marketplace.
Unlike streaming audio, podcast listeners come from an era where files were downloaded. The medium, the distribution, and the platforms used to collect and listen are built around the habit of downloading the file. Tracking content in this time-shifted medium involves filtering server logs to produce meaningful data for measurement. Since podcast technical teams analyze server logs differently, results vary across the industry.
The challenge for podcast producers and distributors is to offer buyers a set of metrics that is consistently defined and measured equally across the podcast medium. While ad measurement will always produce some discrepancy in any medium, the definitions in this document aim to reduce measurement discrepancies. This document is the first attempt to bring IAB members together, describe common practices and provide a common set of metric definitions. With a consistent set of podcast advertising metrics, buyers and sellers can engage in a conversation about campaign strategy with confidence.
https://iabtechlab.com/wp-content/uploads/2016/07/Podcast-Metrics_September_2016.pdf
Let’s Dive into our main topic this week “How To Lead and Host a Successful Podcast”
- What does it take to be a great podcast host?
- Do you know a lot about your topic genre?
- Do you know how to use a microphone?
- Amazing podcast hosts are funny, engaging, friendly (usually) and informed. This is how you can get people to love you over time. Also value your listeners, interact with them as much as possible.
- The art of spoken delivery is something that will take time, practice and passion. I know that this seems as though it is something simple, but being great at something just doesn’t happen overnight.
- Smile a lot before you record and it will make a HUGE difference in your Show!!
1. PRACTICE YOUR AUDIO DELIVERY
2. EDUCATE YOURSELF BY LISTENING TO OTHER AUDIO SHOW HOSTS
3. BE YOU AND AUTHENTIC. STAY TRUE TO YOURSELF.
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
Our Topics This Week:
- How To Be A Great Podcast Host
- The Benefits Of Transcribing Your Podcast Audio
- Newly Released IAB Podcast Ad Metric Guidelines
Show Duration: 52 minutes
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dotcom)
Co-Host: Alex Exum, Spreaker Host of "The Exum Experience" and the "Spreaker Studio Review" shows at @AlexExum
We had some feedback from SLS75: How to Start Making Money with your Podcast:
Gail Nobles
I gave the subject of copyrighted music some more thought. It may be good that we don't play copyrighted music because it can give podcasting some space to do something radio is not doing. We don't need everything doing the same thing. At least podcast can recognize some music.
Gail Nobles
No copyrighted music huh? Well, if it's never a good idea, radio will have no problems in the future.
Spreaker Blog at http://Blog.Spreaker.com – Articles and Spreaker News
- I will be at the coming Mid-Atlantic Podcast Conference in Philly - Sept 9-10
- Moderating Hall of Fame Panel and Sponsoring an awards event
- Live streaming at the event
- http://podcastmidatlantic.com
Our Tip of the Week is a Blog Post: The Benefits Of Transcribing Your Podcast Audio
Why should you transcribe your show?
1. Reading or. Listening
Reading is much faster than listening, and many of your show’s visitors might prefer to quickly scan a transcript of your content before listening to it – including your existing audience. It’s important that your podcast catches your listeners’ attention even before they press play, and giving them an at-a-glance look at what your podcast’s all about could help you gain new listeners and keep your current fans. In short, make sure to add (a part of) your podcast’s transcription to your show notes, and that you’ve used great artwork!
2. Social Media Sharing
Including the complete text of your audio on your episode’s page makes it easier for people to share it via Twitter, Facebook, Google+, and the myriad of other social media sites out there. Your listeners can copy and paste quotes or highlight a particular section and share it with their own network in a pinch. Higher sharing rates mean more traffic towards your show. You’ll also be able to write other blog posts using your transcribed content that can be shared later on. “Some of you might podcast for the fun they get out of it, others because they want to share their expertise and yet others because they want to push their business forward. So why not reuse something you already have produced and turn it into something new.” (Podigee.com)
3. Indexing & Search
The biggest advantage to having a transcription is that search engines can easily index your content with the available text. Better indexing will lead to more search traffic and visitors, as well as long tail search traffic (meaning those obscure terms that get your episode page to appear in the search results). Your show could get linked by others, and get a higher page ranking.
4. How can I easily transcribe my podcast?
Creating a transcript can be tedious work, especially if your episode is particularly long. You can do it on your own, but it’s definitely a mindless task that can take up loads of time. Because of this, outsourcing this work is a good option. For our podcasters, Spreaker has partnered with Scribie to offer them the best transcription service available at unbeatable rates. If you want to know more about it, check out our Store section. https://www.spreaker.com/store/transcript
do that is to use the right font. Another great tip from Daniel J. Lewis: Serif fonts (with “feet”), like Times New Roman, Garamond, or Bodoni, often have thin lines and small details that get lost or blurred at small sizes. Script fonts can be too ornate to be legible, unless they’re really big (and never put a script font in all-caps!). Sans serif fonts (“without feet”), like Arial, Myriad Pro, or Futura, work really well with thick or uniform-thickness lines, clear characters, and strong contrasts from the background.
Let’s Dive into our main topic this week “How to Select a Podcast Name”
BIG News: IAB Podcast Ad Metric Guidelines have been released
Executive Summary
Podcast audiences represent a growing segment of effective marketable media but inherit
challenges of legacy consumption platforms. This restricts the ability for advertisers to obtain the same data parity found in other digital mediums, limiting participation of some advertisers.
This document provides an introduction to tracking Ad delivery in a podcast and attempts to provide clarity in the marketplace by describing common and existing practices. Podcasts are downloaded to a device for later listening or for online listening. In most cases the podcast file and any ads included with it are downloaded to a device that doesn't, or can't, send data about the consumption of the podcast and ads.
This lack of data beyond ad delivery limits real-time measurement. In contrast, other media are consumed by reading an article and interacting with a site, playing a game, or streaming a video, all of which can be measured in real time. Even audio stations that offer music or news are streamed and measured in real time in today’s media marketplace.
Unlike streaming audio, podcast listeners come from an era where files were downloaded. The medium, the distribution, and the platforms used to collect and listen are built around the habit of downloading the file. Tracking content in this time-shifted medium involves filtering server logs to produce meaningful data for measurement. Since podcast technical teams analyze server logs differently, results vary across the industry.
The challenge for podcast producers and distributors is to offer buyers a set of metrics that is consistently defined and measured equally across the podcast medium. While ad measurement will always produce some discrepancy in any medium, the definitions in this document aim to reduce measurement discrepancies. This document is the first attempt to bring IAB members together, describe common practices and provide a common set of metric definitions. With a consistent set of podcast advertising metrics, buyers and sellers can engage in a conversation about campaign strategy with confidence.
https://iabtechlab.com/wp-content/uploads/2016/07/Podcast-Metrics_September_2016.pdf
Let’s Dive into our main topic this week “How To Lead and Host a Successful Podcast”
- What does it take to be a great podcast host?
- Do you know a lot about your topic genre?
- Do you know how to use a microphone?
- Amazing podcast hosts are funny, engaging, friendly (usually) and informed. This is how you can get people to love you over time. Also value your listeners, interact with them as much as possible.
- The art of spoken delivery is something that will take time, practice and passion. I know that this seems as though it is something simple, but being great at something just doesn’t happen overnight.
- Smile a lot before you record and it will make a HUGE difference in your Show!!
1. PRACTICE YOUR AUDIO DELIVERY
2. EDUCATE YOURSELF BY LISTENING TO OTHER AUDIO SHOW HOSTS
3. BE YOU AND AUTHENTIC. STAY TRUE TO YOURSELF.
Spreaker Links:
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Send Questions and Comments to:
Twitter: http://twitter.com/spreaker using #SpreakerLive
Twitter: http://twitter.com/robgreenlee
Twitter: http://twitter.com/alexeum
Tech Support: support at spreaker.com
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