SLSN37: Nielsen brings Podcast Measurement, Rob Kass, VP of Digital Audio at Nielsen

Spreaker Live Show #37 for Dec 9th, 2015 from Nielsen Audio Client Conference in Washington DC:

Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(docom)

Guest: Rob Kass, VP of Digital Audio, The Nielsen Company

In this role, Rob is responsible for the strategic vision and product execution of Nielsen’s
Digital Audio Measurement service. He is a Nielsen veteran with strong radio roots, Rob plays a lead role in setting the strategy and direction for Digital Audio clients. Prior to joining Nielsen, Rob held marketing, production, promotions and on-air roles at CBS Radio in Chicago and at a couple of Cumulus Radio stations in Chicago.

Topics:
-This year’s conference focuses on the Total Audio landscape… What does that mean?
-How is the spoken word audio landscape changing?
-How can Radio and Podcasting work together to grow overall audio usage?
-Talk Radio’s place in the music dominated ecosystem and are consumer tastes changing?
-How do you see Nielsen engaging with on-demand audio and podcasting?
-How Nielsen is preparing for the future of audio measurement with a new measurement SDK?

Show Links:
http://www.nielsen.com/audioconference
Video Demo of Spreaker Podcast Radio App: http://youtu.be/YZ3JddcxQjA
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support@spreaker.com
Rob Greenlee: Rob at Spreaker.com