How To Sell Without Actually Selling - with Roy Whitten and Scott Roy
Triple the insights this week, as Nick is joined by not one, but two guests, Roy Whitten and Scott Roy, co-founders of the Whitten & Roy Partnership, a sales consulting firm dedicated to transforming sales, management and leadership by prompting shifts in mindset, ability, and the power to change one’s own behaviour.
Scott And Roy join the show their new book, 'Decision Intelligence Selling', and its underlying formula of Results = Attitude + Competence + Execution.
Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes.
https://highvalueexit.scoreapp.com/
KEY TAKEAWAYS
The general consensus seems to be that selling involves the dark art of simply talking someone else into buying something. This tends to be because most people spend their lives in a fear state, and see anyone intrusive as a threat in some way. Sales people seem to stop listening after they hear the first need of the client. It is imperative that we listen on to understand the subtext beneath, and to identify the real need. The definition of influence is not you trying to convince someone that they should do something. It's about convincing someone about what you believe in, and taking them along for the ride The art of selling has nothing to do with spreadsheets. True selling is a conversation. It's the process by which we create a narrative that people want to be a part of. Our task as a sales manager is not to create the right selling environment for our sales people. It's about turning those people into sellers who can travers any environment.BEST MOMENTS
'That's a hundred million dollar idea if you can execute it'
'The one question that fish never ask each other is "Where is the water?"'
'The key thing in transformative learning is that the good stuff is always simple'
'Attitude actually has dimension. You can see it and you know what to do with it'
VALUABLE RESOURCES
Scale Up Your Business – scaleup.vip/podcast
Join the free Scale Up Your Business community: scaleup.vip/community
Take the Six Peaks of Value Creation Scorecard, to measure your current business performance and show you where to focus to get to where you want to be: https://scaleup.vip/sixpeaks
Whitten & Roy Partnership - https://www.wrpartnership.com
Scott Roy LinkedIn - https://www.linkedin.com/in/scottaroy/
Roy Whitten LinkedIn - https://www.linkedin.com/in/roywhitten/
Decision Intelligence Selling by Roy Whitten and Scott Roy (Amazon)
ABOUT THE HOST
Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert.
His background is growing and scaling Venture Capital and Private Equity backed businesses globally.
Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars.His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact.
CONTACT METHOD
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