Alcohol and Empire Building - interview with Ruari Fairbairns (founder of OYNB)

Alcohol and Empire Building - interview with Ruari Fairbairns (founder of OYNB)

By Nick James

Nick is with ‘One Year No Beer’ founder Ruari  Fairbairns talking about the movement and community he has built and his passion.

As someone who has experienced a professional life where alcohol is very much part of the culture, Ruari discusses the reality of alcohol and why many believe that alcohol is making life better when actually it’s making it worse.

The movement and platform he has created gives people the opportunity to undertake a challenge that reveals the reality of their relationship with alcohol and enables them to understand what they are really seeking in life.

Ruari is passionate about his community but is also a hugely successful entrepreneur building an empire that is providing aspiration for those involved.



We are all in a toxic relationship with alcohol there is no safe level as it’s a poison. The ‘take control’ course is for those who have taken an extended break from alcohol and want to have a structure in place moving forward. Empires have been previously built on alcohol;  it is said to have greased the wheels of many deals. Can you as an entrepreneur give yourself an upgrade by taking a break from alcohol? Yes, and you will gain more energy, productivity, clarity and time. People use alcohol to switch off but in reality, alcohol creates anxiety. You should celebrate the wins as an entrepreneur in business and in life but you don’t need alcohol to do it. People want to help other people and we are creating a platform where people can help each other. When we hit the power of unlocking community we will be hitting millions of users who will be empowering each other to change their relationship with alcohol. The principles of change are the same whatever the addiction. If we can give people a platform and the tools to work out what they need to change in their lives then we can change the world. Community is free to build and when you have built a community it will have a wider impact than just those directly involved. The ripple effect is immeasurable.



‘I can have a drink whenever and where ever I want to, I just choose not to’

‘Creating a movement that is challenge-based is a brilliant way of marketing’

‘I know that changing your relationship with alcohol will change your life’



Empire Builders Podcast 

One Year No Beer website



Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.


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