Empire Builders with Nick James

Trevor Blake is a multiple best selling author and New York Times best seller of 'Three Simple Steps, A map to success in business and life'. Trevor became an entrepreneur at the age of 43 and has since gone on to sell 3 of his businesses for over $300m.  Listen along and get to know Trevor as Nick asks him how he started and scaled his business and how he did it all without a team. Trevor also shares his one piece of advice to new entrepreneurs. 

In this episode Nick speaks with Radio DJ Royalty Ed James. Ed has been working within the Radio industry for over 20 years and is currently the host of Heart Radio Drive Time. In June 2018 Ed teamed up with marketeer Angel Gaskell and co-founded the content marketing agency 'HDY Agency' . Ed also published a self-help book, Be More Kid,  in 2020 which has received a 4.5 star rating online.

Shari's Mindset Month continues with our CEO and Podcast host Nick James. In this episode the two discuss Mindset in business and life, and how prioritising mindset can lead to a happier, healthier you, while also actively benefitting your business.

In this episode we continue the Shari Mindset Month takeover with our Head of Marketing Adam Ashburn. We dive into mindset within marketing and why it is a key attribute to success within the fast moving and ever evolving marketing landscape

In this episode we kickstart the Shari Mindset Month takeover with our very own Head of Sales Jack Duggan. The pair discuss the importance of mindset within a sales role and how mindset has helped Jack achieve beyond what he thought was possible within his career.

In this episode Nick is put on his toes in front of our live Underground Empire Builders audience. Nick talks about bonuses, mindset, money and how to grow your business while serving your clients. VALUABLE RESOURCES Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders

In this episode, Nick talks with founder of AirManual, Alexis Kingsbury, about how AI will effect your business, job security and develop across the next 10 years! Alexis' instagram - https://www.instagram.com/alexis.kingsbury/  AirManual Website - https://www.airmanual.co/vision  VALUABLE RESOURCES Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders

In this episode of the Podcast Nick discusses his approach to incentivising the team, how wealthy he is and, how to launch a book with maximum impact.   Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcasthttps://keapnow.com/empirebuildersSee omnystudio.com/listener for privacy information.

In this episode Nick is joined by best selling author and international speaker, Chloe Bisson, who shares her thought process and approach on writing and publishing, and how this has led to Chloe's company, Inspired by Publishing, publishing 23 best selling books, one of which Chloe wrote in just ten days! Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl    https://www.inspiredbybooks.co.uk/writingplanner https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en  Empire Builders Podcasthttps://keapnow.com/empirebuilders See omnystudio.com/listener for privacy information.

In this episode guest host, Jack Duggan, Nick's head of sales, discusses marketing from his own perspective and sheds light on the important ins and outs he believes make up a successful marketer. Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcasthttps://keapnow.com/empirebuildersSee omnystudio.com/listener for privacy information.

In this episode Nick discusses the impact of his ego, whether the lazy influencer culture should be cancelled and an embarrassing round of golf.   Valuable Resources Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcasthttps://keapnow.com/empirebuildersSee omnystudio.com/listener for privacy information.

Nick is BACK with another podcast featuring the founder of Hull and Sons Garey Hull. Talking all about how Garey's bespoke hat-making business was built, what creativity means to him, the importance of structure and the environment being considered for creative success. KEY TAKEAWAYS: The environment should always be considered for creative success. You can get excited about the client potential for a product and see how much they can benefit from it way more than they can. You need space to be creative, so in order to be creative you need to include that space in your structure for your business. BEST MOMENTS: 'You can see the client potential and result for them way more than them' 'It's not always about being a perfectionist and aspiring to be others, you become more creative by being more original' 'Good is good enough, meaning that you should always start somewhere'   Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl 

In this episode, Nick James answers questions specifically linked to our recent Expert Empires event and gives you valuable insights into how he prepares for them, the biggest challenges he faces when running large events, what makes a great speaker and much more! KEY TAKEAWAYS Treat preparing for speaking at large events like building a muscle, it takes time and consistency and will always pay off. Nick's biggest challenge he faces when hosting Expert Empires is his perfectionist personality, as he wants everything about it to be a world-class experience. The best speakers are the ones who are great storytellers, and the ones who can make you feel multiple emotions in one presentation. Tangible results are down to weather people execute and how well they perform at events as well as how much value they deliver   BEST MOMENTS 'The best speakers are the ones who are great storytellers' 'When I create an Expert Empires lineup, I want to put together a menu of options that everyone will think is world-class' VALUABLE RESOURCES Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick is joined by Founder of The Trade Tribe, Ben Knight, who shares the secrets of how to trade stocks while managing your mental and emotional state. He also reveals why people get stuck in business, the biggest priorities to focus on and his most extravagant purchase yet…   Ben's instagram - https://instagram.com/benknightinvestments?igshid=Mzc1MmZhNjY= Trade Tribe Website - http://www.thetradetribe.com   VALUABLE RESOURCES Click the link to find out about Underground Empire Builders: https://www.expertempires.com/underground-pl  https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders

In this episode, Nick is joined by his nutritionist Callum Walker, who shares the secrets of dieting to improve sport and individual performance, different perspectives on nutrition and recommendations for improving energy levels and physical performance. Callum's Instagram - https://www.instagram.com/cw_nutrition/ KEY TAKEAWAYS You don't have to eat low calorie foods to be in a calorie deficit. Just because some foods are low fat, doesn't mean they're healthy or beneficial. Breakfast isn't the most important meal of the day. If you skip a meal, your body's interpretation is different to your own (the body doesn't go into starvation mode) High fat meals would be more beneficial than high carbohydrate or protein meals. Accountability comes in two parts, for your coach and for yourself. Running outside without headphones can bring a sense of mindfulness as oppose to a struggle when running with music. Serotonin is a hormone which encourages positivity and is present when the body is exposed to light. Coaches are worth investing in if you are looking for long term success in your personal life and business. Sleep trackers are not 100% accurate and can deliver unreliable results. BEST MOMENTS 'My motive is to sleep well and eat well so that I can perform well' 'You don't have to eat low calorie foods to be in a calorie deficit' 'If you really want lasting long-term success, invest in a coach and someone who really knows what they are talking about' VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders

In this episode of Open and Real Q&A, Nick’s team ask him more questions sent in by the EE community that are guaranteed to make him squirm… He gives an example of when he’s taken on a bad-fit client AND his team reveal what they think his worst habit is… It’s not one to miss. KEY TAKEAWAYS "We’ve got a certain set of metrics that we report on every week to ensure we stay on track" "The mistake people make when going into business partnerships is that they’re not brave enough to go it alone" "One of the biggest challenges in life is dividing your time between people who are important to you " "Unless I spend time doing things for me, I can’t do a good job for everyone else"   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this episode, Ad, Head of Marketing and Jack, Head of Sales at Expert Empires take over the podcast to share sales and marketing advice and insights that can be successfully used whatever the size of your business From the importance of clear communication through to why the follow-up phone call is what really makes the difference Ad and Jack share informative content about how to make sales successful KEY TAKEAWAYS Having a framework, structure and process for sales and closing sales is vital Online sales conversion is getting harder because people want the communication with another person As a salesperson, you have to grab their attention in the first 4 seconds, when you call you need to have one clear reason for calling When you make sales all about the money you will lose out its about wants and needs You need to be very clear about what success looks like, what are the numbers and how on track are you The clearer the communication, and the training the more you empower people If people aren’t picking up the phone it’s probably coming from a place of fear Good salespeople are interacting and communicating all the time The number one person that you have to be able to close is yourself – you have to have belief and certainty in the product or service If you aren’t following up with a conversation about how you can serve them, you are missing out   BEST MOMENTS ‘We are using our marketing platform to drive people to have conversations with us ‘Have one clear reason for making the call’ ‘Clear and simple communication is key between marketing and sales’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this Open and Real Q&A, Nick's team asked the community for the questions that might make Nick squirm They include questions about what Nick really wishes he could say to clients who aren’t making progress, and what his team do or doesn’t do that frustrates him Listen in and hear the answers and great content about how to navigate and overcome  challenges KEY TAKEAWAYS It’s about owning your discipline and working hard  It's never the big things, it’s the small things that frustrate people Nothing is perfect all of the time  A mix and variety are what helps me to stay energised Having time and space away from the business  means I can give it everything when I’m there Having a structure to your week helps to make sure you get downtime It's essential to have the time to recharge, it means you can hit the ground running BEST MOMENTS  ‘A lack of discipline means they don’t look after themselves’ ‘The group can be savage at times because there is a level of trust’ ‘Knowing yourself and how you are wired really helps’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

Nick is with a live audience discussing how he first purchased a Gary Vaynerchuk NFT and explaining why NFTs are, in the next 3-5 years going to become mainstream and a significant part of our worldThey can't be faked or cloned and with intrinsic and perceived value Nick predicts that NFTs will be used at all major events for secure ticketing, listen in and hear why everyone needs to know about NFTs KEY TAKEAWAYS   An NFT is a digital asset that lives on the blockchain and is incredibly secure With NFT you can build in a smart contract that automatically pays out NFT can pay for utilities such as tickets If someone purchases a digital asset there can be a real-life redeemable product or service that goes alongside it I believe NFTs are going to become part of our world and more mainstream In the next 3-5 years all major events will use NFTs for secure ticketing They can’t be copied or cloned making it much easier to manage events The NFT becomes a forever collectable, once you have it, it can’t be taken away BEST MOMENTS ‘I was offered over £50,000 for my Gary V NFT’ ‘I believe NFTs are the future’ ‘They can't be faked or cloned’ VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this Q and A Nick looks forward to the future discussing both business and personal possibilities He discusses his previous business partnership and the positive outcomes  and lessons learnt from being a part of it and also candidly answers the question of what drains him the most and how he recovers and finds the solutions to move forward   KEY TAKEAWAYS I don’t see Expert Empires going beyond 1,000 attendees because I don’t want to lose the intimacy of the event My kids attend the Expert Empires events and experience what I do and are exposed to all the speakers You have to be an example and provide opportunities as a parent without the push It was very painful, for me, because I had created a link between my identity, self-worth and being the co-owner of the company The lessons I took away were about making smarter decisions based on more than just pursuing additional revenue Being the sole CEO of Expert Empires means I’m empowered to take more responsibility The more specialised and niche the coaching and mentoring the more you can get from it If something isn’t the way I want, I ask myself how have I created this? which stimulates me to come up with a solution   BEST MOMENTS ‘My kids have been surrounded by the personal development world from a very young age’ I’ve built the team here based on the best bits of the previous business which had a great culture’ ‘My happiness and self-worth are now independent of the business’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.                  

Individuals from the Mastermind Intensive community ask Nick and members of his team wide-ranging questions from Nick’s best moment in business to how it really is working for a driven entrepreneurNick and his team discuss building a culture of trust and the role of vulnerability and explain how being part of a dynamic motivated team is kept in balance with awareness and driven by Nick setting a high bar KEY TAKEAWAYS We don’t have a clearly defined mission beyond 2024 because it’s important for the team to feel they have reached the goal set and won the game I see myself reducing my player role and doing more of the CEO role moving forward It's only when you are open that you can build a culture of trust When you don’t share vulnerabilities you are putting up a barrier Someone who has experienced a business not going well is better equipped, you know what works and can apply what you’ve learnt previously There are valuable lessons in any experience We are all very aware of the team dynamic and how we operate so that we don’t get any demotivating factors When I have an amazing win I’m all about the next thing BEST MOMENTS ‘It felt like the comeback was complete when I introduced Gary Vaynerchuk on stage at the first Expert Empires event in 2017’ ‘For me, a year is a long time, I’m naturally a short-term thinker’ ‘Being vulnerable and open and sharing with the people closest to me is my greatest asset’ ‘It’s a blessing to be around someone who is so driven’  VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders ABOUT THE HOST Nick JamesNick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this episode of open and real Nick talks about the sacrifices he’s made and whether they’ve been worth it and how he now has lines he won’t cross. He also talks about trust, its vital role in any organisation and how in the game of life we are all seeking joy across people and situations every day and how for him having a business is one of the things that truly brings him joy and answers questions about the podcast  KEY TAKEAWAYS Omni studio means you can track the analytics and track the episodes that work the best Set the intention about what sacrifices you are and are not willing to make for your business I put myself first so that I can be the best, husband, Dad and CEO If I didn’t have some focused time for myself I won’t be able to show up in the right way Having scheduled dedicated time as a family and as a couple makes a positive difference I have complete trust in my leadership team and their ability to make decisions. You’ve got to trust your people Within an organisation, there is the trust that is built between a group of people The game of life is about how many people and ways you can find joy in, and having a business is one of them BEST MOMENTS ‘I really like the Q and A format for the podcast’ ‘They couldn’t do their jobs if I didn’t trust them’ ‘I find joy in my family, the business, going to the football, there are many different areas of my life that I find joy in every day’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

Nick is with confirmed headline speaker for Expert Empires March 2023, Denise Duffield Thomas, The Queen of Money Mindset They discuss why everyone has a threshold when it comes to a money mindset and some of the nuances that can impact it and Denise gives an overview of what she will be sharing at Expert Empires in March 2023, listen in and also hear how you can get early tickets and see not only Denise but the other great speakers already lined up   KEY TAKEAWAYS Everyone has a threshold when it comes to money mindset Nuances from childhood can continue to impact on money mindset We think ‘who am I to have such abundance when others have to work so hard’ Guilt and shame is something that holds everyone back at every level Now I come from a place of curiosity not from blame Money work is excavation work, sometimes the ground is hard and rocky and sometimes it’s a little easier I have to work on my money mindset constantly but there are the golden nuggets You need to have the right money mindset through different stages of business in the journey from the beginning through to 7 figures   BEST MOMENTS ‘I love talking about money’ ‘Nothing is beyond any of us but it’s hard to do it alone by yourself’ ‘You need to surround yourself with people who normalise the conversations about money and success’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.                                              

Steven Bartlett entrepreneur, investor, speaker  and host of one of the biggest podcasts ‘The Diary of a CEO’ is talking with Nick about the importance of compounding the one  percent and how to manage your expectations and choose happiness every day He also discusses what it takes to make his podcast and shares great content on what makes a difference and why he will always be curious and lean in to change   KEY TAKEAWAYS We attribute value in the context that we see it. Anything you have is a direct consequence of your actions The belief you have in yourself is evidence-based, whether that evidence is wrong or right Its taking one step at a time out of your comfort zone Obsessing about the details and the one percent is what really matters We go in search of the big thing, that can be hard to find, but there are a hundred small things you can work on and control The key to a call to action is to say something that people haven’t heard before Salespeople are always trying to avoid transparency it’s become the most effective way to sell It's managing your expectations in life, regardless of external circumstances so that you can choose happiness every day The people who resist the temptation of having a label, so that society understands them are some of the happiest The tectonic plates of business will continue to change and there will be those who lean in and those who lean out If you want to be a master on social media be consistent and look at every metric    BEST MOMENTS ‘Everything I’ve ever done in life is super slow then super-fast’ ‘You have to believe in trajectory and compounding returns that you cannot see’ ‘If you can manage your expectations you can manage your happiness’   RESOURCES FOR THIS EPISODE The Diary of a CEO podcast https://www.instagram.com/nickjamesevents/?hl=en   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.  

In this episode, Nick is with Dee Patni to discuss all things LinkedIn and why you should be using it to build relationships with your people Dee explains why LinkedIn, as a social networking site offers something different to social media platforms and shares great tips and information about how you can effectively build long-term relationships and find your ideal clients when you connect and share content and conversations on LinkedIn   KEY TAKEAWAYS Digital platforms are there to help you to be more visible and 4 out of 5 people on LinkedIn are decision-makers With LinkedIn, it’s about building relationships that work over the longer term Positioning your profile and the way you share your content all influence the way you are seen by others You need to understand your client and where they are coming from, your profile should resonant with them Connections, content, conversations and conversions are the steps required Networking is a 2-way profile and you need to post good content and build the relationships The longer people dwell on your profile the more LinkedIn will push it Your content should be engaging and  specific to your ideal market Your headline should make people want to read more and your image should want them to read the headline   BEST MOMENTS ‘Why would you not want to be on a platform where you are in front of the highest percentage of decision-makers, who have the buying power’  ‘Get your profile so that it speaks to your ideal client’ ‘It’s about growing your personal brand and positioning’ ‘Some of my clients have made 6 figures using a free LinkedIn account’   RESOURCES FOR THIS EPISODE Connect with Dee   LinkedIn: https://www.linkedin.com/in/deenita-pattni-linked-in-trainer/ Instagram: https://www.instagram.com/deenita/ Facebook: https://www.facebook.com/groups/thelinkedinlab Find out more: https://go.oncehub.com/30MinuteConsultationCalls     VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

Nick talks with his own coach, Jeff Mask about the culture and environment that builds unified and high-performing businesses because, as they explain,  if you have people or teams that are underperforming then this is the reason why Vulnerability-based trust and psychological safety are what make the difference and Jeff explains why when you create, cultivate and build psychological safety and vulnerability-based trust you can build life-changing powerful positive momentum   KEY TAKEAWAYS The ability to create, innovate and problem-solve is about vulnerability and trust  There is a way to address conflict that illuminates the problem and allows for it to be solved in a healthy way Fear of conflict leads to  a lack of commitment, ‘way in enables more buy-in’ Vulnerability, consistency and transparency together build sustained trust There is more trust when we have the humility to ask for help A high level of empathy is critical for others to see they are valued person to person Psychological safety creates the best environment for performance Being able to admit to mistakes publicly is crucial Share key data to give context and connect everyone to the ‘why’ Everyone needs to know why their role exists and what’s expected of them True integrity, when you do what you say you will do, builds powerful trust BEST MOMENTS ‘The number one contributor to high-performing teams is psychological safety’ ‘In business, it’s all about sustained trust’ ‘A unified team is an unstoppable team’ ‘Competency combined with trust is where the magic happens’   Nick@expert empire Instagram   RESOURCES FOR THIS EPISODE  https://www.instagram.com/nickjamesevents/?hl=en  https://expertempires.com/mask-principles   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.  

Nick looks at the critical importance of your environment and shares the three critical elements that you need to keep focused, motivated and inspired whether it's in your business or personal life Very few people talk about the importance of environment but as Nick explains The environment where you spend the majority of your time is one of the most significant factors in you achieving what you want to in life and business    KEY TAKEAWAYS  The contrast between those who are playing the bigger game and those who are a few steps behind can bring confidence along with inspiration When you’ve grown together the opportunity for collaboration and partnerships and joint ventures is far greater The most important aspect for creating an empowering environment is the people you spend time with As the business leader, you are both the greatest asset and potentially the biggest liability so showing up energetically is crucial The objects and visuals you have around you can anchor you and inspire you Surrounding yourself with the right things can feed your mind and help you focus in the right way   BEST MOMENTS ‘A mastermind group, formally or informally is an opportunity to grow together’ ‘The places you frequent and where you spend your time influence how you feel’ ‘Surround yourself with the things that keep you motivated, focused and inspired’     VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

In this episode Nick’s returning guest is Nikki Vee, his Mum, they discuss how Nikki moved from a corporate environment to coaching in personal development and how Nick's experiences growing up shaped his learning about the foundational and important skills around coaching and communicating with peopleThey also discuss the huge importance of understanding that any personal development journey is an ongoing process that reflects investing in yourself and continuing to learnKEY TAKEAWAYS A plan doesn’t necessarily mean success but it does bring different thinking I had a massive advantage because I’d spent time with amazing people in incredible environments You are a product of the environments and the people you are around Even though I had learnt so much my focus was still around making money and reaching targets Becoming a coach was the point at which I found the benefit in service to others, giving my time to be there and support other people in their journey of personal development Personal development is about understanding the deepest fears within you It’s realising what's holding you back and what you are carrying from past significant emotional events and then understanding what to do moving forward Your personal development journey is a continuing process and you need to invest in your learning and understanding as an ongoing commitment The most important thing you can do in leading other people and as a parent is to go first It’s an openness to allowing the past to unfold whilst planning with patience for the future When we have our eyes wide open there is so much more that can be experienced Be open to what you don’t know BEST MOMENTS‘I’m interested in why people do what they do’ ‘Telling people what they should do is different to doing it first and leading others’‘I learned what it took to organise and run a world-class event’RESOURCES FOR THIS EPISODEEmpire Builders podcast - DiSC The Dynamics of Personality Styles with Nikki Veehttps://open.spotify.com/episode/4ygyOi9vXIWCh6u9M5HKjE?si=f7c495a85fbe48d5VALUABLE RESOURCEShttps://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=enEmpire Builders Podcasthttps://keapnow.com/empirebuildersABOUT THE HOSTNick JamesNick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.

Suzy Ashworth, a multiple seven-figure business owner and upcoming speaker at Expert Empires talks with Nick about her own journey, what is truly important and explains why if you can imagine it you can make it your reality Suzy discusses the importance of mentors and masterminds and how having fun is where true creativity comes from because when you effectively create the reality you  want to live in you can be whoever you want to be   KEY TAKEAWAYS True entrepreneurs think differently its non-conventional wisdom The traditional building blocks for life don’t suit entrepreneurs they find a different path Sales is the most important thing you can learn and it gives you a huge advantage A mentor who is objective knows you and can ask the questions that make you reflect and think is very powerful Masterminds can expand the way you think and sparks ideas that can bring the growth you want Having fun and playing is where creativity comes from All we need to be able to do is imagine the version of ourselves that we want to exist Feel into what you want energetically The story of life is that everything exists, it’s all happening now we just have to focus on it Now it’s great to be a black woman in business and I’m an expander and model for what’s possible The most successful people are those who are masters at navigating the challenges as well as enjoying the good stuff, understanding that is all part of life Once you reach a certain level of success you understand that there is more and are open to a bigger conversation   BEST MOMENTS ‘Faith plus action equals miracle is a phrase that changed my life ‘Pick what you want to be and act in alignment with it ‘It’s my desire to show people that as a black woman with 3 kids you can travel every month, run a team and make multi-millions of pounds’    RESOURCES FOR THIS EPISODE https://suzyashworth.com/about/ https://www.instagram.com/suzy_ashworth/?hl=en         VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.                                        

Nick takes a look at more great questions and shares  advice and tips that can be effective in any business He discusses the importance of establishing and sharing your company values along with the best way to approach funding  and talks about both monetary and time investments that have worthwhile Nick also explains why when a partnership needs to end it is easier if the end has been decided right back at the beginning, listen in and learn more   KEY TAKEAWAYS Sometimes you may need to alter and change a strategy to meet the target Having your company values clearly established and regularly reviewed by everyone in the team makes a huge difference to the environment you are working in There are lots of funding opportunities available for start ups Bring together all the information a potential funder might need, know how much you want and how it will be used Who you approach for funding is the most important aspect I don’t see anything I invest time in as a bad investment When a business partnership is coming to an end how clear you were about the expectations, responsibilities and commitment at the start will determine how easy it is at the end A good negotiation is one where each party is a bit dissatisfied My vision, the people in my team and my kids are what inspire me   BEST MOMENTS ‘There are loads of potential places you can funding from’ ‘It was the catalyst for everything else that has followed’ ‘Those investments in time were incredibly valuable because of the people I met and connected with’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.    

Judymay Murphy is one of the world’s top international speakers, a success coach and a best-selling author who specialises in transformation and life change She discusses with Nick why progress is never linear are how mostly things don’t work out the way you’ve envisaged because it can take time and many layers of work to achieve the outcome you want but it is possible They also discuss the ways to approach getting the right attention for you and how you can build a successful media presence across a range of formats   KEY TAKEAWAYS You need to be very clear about the one message you want to get across If you are a beginner a single conversation counts as experience It’s always a conversation and you need to do it over and over again Get on TV first and then pivot into other media On radio, you have longer and you need to show others that you get life and understand. Keep your focus on being a human first You need to be current and relevant and link to something that people are interested in and do it in a visual way For a local radio station, you need  to have 3 to 5 points to talk about and be available The best approach is to find the right sort of people, the show hosts who are kind and caring Realise that when someone gives you an opportunity to speak on a show it's reciprocal – they need to have guests Getting out into the world and sharing is serving others   BEST MOMENTS ‘Don’t go in trying to teach and sell’ ‘I’m doing the deeper work every day so I always have something new to say’ ‘Realise they are not doing you a favour, they can’t do a radio show without guests so you are giving to them’ ‘I’m living from a place of having as much right as anyone else to be on the planet’   RESOURCES FOR THIS EPISODE http://www.judymay.tv/ info@judymay.tv     VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this open and real Nick answers questions about what he enjoys most, his upcoming birthday and explains what really bothers him He also takes the time to share great content about how to effectively measure your progress and set your plans for the future as well as explaining how to identify if a group program is right for your business. listen in and find out more   KEY TAKEAWAYS Working 1 to 1 will help you to work out what the group program should be A group program needs to have people who are at a relevant level to each other Qualifying criteria can make a group program more desirable Building a team and developing people internally is what I love and what challenges me the most I had to empower others to write copy in their own voice Our vision is infinite with purpose and isn’t time bound but the plans work three to five years in the future We measure our progress with 3 significant data points – revenue, number of tickets sold, number of clients in mastermind programs You have to have the purpose, the data points and know what you want to achieve    BEST MOMENTS ‘The quality and standard of the group program is only as high as the people that are in it’ ‘Every day there are new lessons to learn and problems and issues to navigate but that’s the bit I enjoy’ ‘I look at the numbers and what I want them to be year on year’     VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                        

Dr Andrea Pennington is a renowned global media strategist, international best-selling author, TEDx speaker and  headliner at Expert Empires talks with Nick about how to increase your media presence and become a published author They discuss the ways a transformation story can resonant and take a look at sharing your own story in the right way so that people can get to know you in this insightful look at how to your expertise to the world KEY TAKEAWAYS You need to think from the perspective of the media representative. How do you make your pitch into a story? In TV we love before and after stories tell us about your client, what their pain was and what their life was like along with the transformation to something better because of you People crave a personal connection if telling your story is relevant and you can humanise it then use it If you are sharing from a place of authenticity then it will resonant with others Be mindful of your intentions when sharing your personal story, is it relevant? Work on your ‘book hook’ in any book there will be a number of great takeaways you can use to create interest Personal brand exposure and attention can build your audience and the potential for a book deal Publishers expect you to come to them with a following and audience for your book A TED talk will bring lots of opportunities BEST MOMENTS ‘I was an unknown in the UK and got on the TV with Holly and Phil ‘Start with transformation stories’ ‘The art of storytelling is at the heart of it all whether it’s that you want to be a speaker, an author or your stories of success from your clients’   RESOURCES FOR THIS EPISODE https://makeyourmarkglobal.com/    VALUABLE RESOURCES https://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=enEmpire Builders Podcasthttps://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick answers a range of questions about being visible in your business and how  sales teams add value to the process of sales He also shares great advice on what to do not only on the very first day but also during the first month of a new business if you want it to be a  viable and successful business venture With a wealth of knowledge and expertise, Nick also discusses the people in his life who have been the most influential and shares how they have shaped his approaches to business and life   KEY TAKEAWAYS Work out what your fear is about putting yourself out there Being transparent about anything that’s happened can help you to move forward Visibility can be built around the particular style of content you feel comfortable and confident with If you don’t sell and close sales you can’t make the impact you want to with your business Sales support will enable your customers to buy successfully People need to be tuned into taking action and being able to communicate with someone is important A business begins with understanding who your ideal client is and what problem they have that you can offer a solution for In the first thirty days, you’ll know if you’ve got a viable business I have a CEO day every week for being strategic and building relationships Vision first then strategy, annual and quarterly priorities and the actions required   BEST MOMENTS ‘If you are not visible, you are invisible and if you are invisible you can’t generate enquiries, opportunities, leads, sales, income or make an impact’ ‘Having people reaching out to create and develop opportunities is valuable’ ‘Go straight to where the money is’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Lisa Johnson Queen of passive income talks with Nick about how and why she got started as an entrepreneur and explains how she has taken her business to multi-seven figures and is able to work fewer hours Lisa discusses her own journey and how you need to believe something is possible if you want to achieve it and how initially her own mindset around money stopped her from being the person she wanted to be Lisa also explains how you can live your best life when you bring passive and semi-passive income streams into your business because ultimately life is too short to not be where you want to be in your life   KEY TAKEAWAYS You have to believe something is possible to be able to get there I realised the reason I had a bad money mindset was because I wasn’t around the right people I wasn’t making money because I wasn’t allowing myself to be that person In the first year, I did lots of one-to-one work and nurtured my community on Facebook I spent time learning about a range of different ways to achieve semi-passive income It’s a balancing act between work and family  but knowing you are doing your best is what counts Everyone has adversity in their lives and it’s the adversity that really pushes us to be who we are You can either decide when something comes at you that it will stop you living your best life or that it isn’t going to Life is too short and you only get one chance at it The challenge model is a marketing model with integrity, it is a model that teaches and has value   BEST MOMENTS ‘At the end of year 2, I’d been working 30 hours a month on average and earned over a million’ ‘Whatever you do you should be all in with it’   ‘I think adversity can be a great thing’     VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders https://www.lisajohnson.com/   https://www.instagram.com/lisajohnsonstrategist/   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

This is a great ask us anything Q&A with Nick discussing a wide range of questions from his live audience including how to work with people you may not be in alignment with and  the importance of accepting both your own and others' flaws There is also a great discussion about being the example of what’s possible to others and the importance of the philosophy to inspire not require when you want to put forward the opportunities that can make a difference   KEY TAKEAWAYS If you aren’t great at organising your time have someone else do it and put in parameters to give you the personal time you need Understand your numbers and invest aggressively in marketing as you are growing   Part of humility is accepting your own and other people’s flaws We are all the product of our upbringing and environment If you don’t gel with someone take the time to find out and understand more about them Some people aren’t prepared for some of the sacrifices and risks needed to build a seven-figure business   The goal should be how you build a business that makes an impact and makes you happy There are multiple ways to build your authority in your area of expertise Done is better than perfect and good is good enough   BEST MOMENTS ‘Know that everything you do is a choice’ ‘If you don’t like someone it just means you don’t know them well enough’ ‘If something is too polished and perfect it can lose the essence of the message’    VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                           m

Cordelia Kate is The rebellious Business Coach and has taken her business from zero to 6 figures in nine months She talks with Nick about how she got started and shares what is really important to focus on if you want to get started and succeed in your business. With a sharp focus on what makes a difference and an understanding of how you can be the solution to someone’s problem Cordelia explains how you can build your reputation and why if you get it right people will come to you This is an unmissable episode with great content for all entrepreneurs who want to make a difference   KEY TAKEAWAYS Leverage the time you have, if you have a limited amount of time you can really focus on what makes the difference work with what you’ve got A business is a solution to someone’s problem If you can help people in an area you know, you will build your reputation and people will come to you creating your sales Rebellious coach network is a  brilliant example of ‘sell them what they want and give them what they need’ If you get out there and are loud, confident and position yourself as an authority there will be more opportunities Start your ascension model from the top and sell the high-ticket items first You need to start by selling one-to-one so that you can establish your ideal client and understand what they need Begin organically and position yourself as an expert in your existing network Be of value to those who need what you do and people will come to you   BEST MOMENTS ‘A lack of time and money when you begin can be an asset if you believe it to be so ‘We are the network that teaches you how to not need networking anymore ‘It’s short-term pain for long-term gain, it’s the hustle at the start doing a lot to get a little and then it becomes doing a little to get a lot’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders https://www.instagram.com/cordelia.kate/?hl=en https://www.facebook.com/CordeliaKate/   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

In this episode, Nick answers wide-ranging questions about his routine, creating accountability, legacy, and the sell-out Expert Empire Events This is a great opportunity to hear about what Nick's ultimate legacy will be and the importance of being ready both mentally and physically and how good routines can support this He also shares great content on why Expert Empire Events are so successful and the marketing approach that makes a difference   KEY TAKEAWAYS The biggest factor in selling out in record time is that the last event was so good. We sold 25% of the next event to people attending the last event Priority lists and reservations help with ticket sales Whenever you are selling anything it’s important to create a sense of urgency around why the purchase should be made now The focus in the morning is on getting myself ready physically and mentally for the day Your legacy lives on through your children and it’s what they create and do that will ultimately be your legacy A good sales experience stays with you for a long time Make sure you have a clearly defined strategic plan with results and dates and involve others to bring accountability You can create your own accountability by telling others    BEST MOMENTS ‘Whenever you are selling anything it’s important to create a sense of urgency’ ‘I got really disciplined about measuring my sleep pattern’ ‘As a parent who your kids and their kids become is your legacy’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this the next episode of Open and Real Nick answers questions about non-negotiables, creating tension for growth and explains how one decision rates as his best ever because of the tangible and intangible results and opportunities it brought him and Expert Empires Hear from Nick about the importance of creating repeating tension for growth and how this can be successfully achieved in business along with great advice on why it's important to strive for excellence but not be overwhelmed by the need for perfection   KEY TAKEAWAYS  As humans to grow, we need to experience tension for continued growth,  In business and in life we need  to raise the bar creating tension and the opportunity for growth My non-negotiables are focused on time, time for myself so that I can show up in the best way possible, time to be with my family and the commitment to our core values  If you work in absolutes it can be very difficult to stay on track,  set yourself up in the right way but understand everything has some element of partial negotiability   I had a vision about what I wanted to create and I went with it and it was the best decision I’ve ever made  I have one day a week focused on CEO responsibilities, strategic planning and building relationships  The need to be perfect is what holds most people back  You can strive to be excellent  but sometimes people’s need to be perfect can stop them from taking action  When you let go of perfection  there are so many opportunities    BEST MOMENTS ‘Without tension, we can't keep growing, we end up standing still or moving backwards’ ‘I can map so many great things that happened as a direct result of that decision’  ‘It’s massively increased my happiness because its the role I enjoy the most’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.   Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick James talks with The Privilege Eruption Podcast (Feat. Ishreen Bradley and Kami Nuttal). Today they talk about taking action in your organisation to bring more diversity  Nick discusses why when people are naive and unaware of their own privilege it isn’t talked about and this means privilege isn’t managed and stewarded in a way that can unlock other areas Nick also shares the key steps he has taken and how focus and intention consistently are the keys to taking effective action and how he has taken action to make the difference he wants to see in his organisation He explains the practical steps he has taken and why any change has to start with the leadership in any organisation   KEY TAKEAWAYS By facilitating those who are experts so that they were heard by my followers I was able to learn From zero to 25% of the workforce people of colour and from ethnic minority backgrounds is progress Its consistent action and a framework that we implement every day It’s much harder to build diversity in a larger organisation, in a smaller organisation you can implement smaller experiments The first step was having the intention, it being shared with the leadership team and them understanding and buying into it We were consciously seeking members for our team from ethnic backgrounds People find it a difficult conversation Being conscious about the aspects of your business that are visible, any images should be relatable I’ve learned to say that I was uncomfortable and what my concerns were around talking about privilege I asked the question because I wanted someone to validate what I was doing We are all filtering our experience of being in the body we are in Everyone has different perspectives and experiences of the same situation The conundrum is how you put policy and structure in place in an environment that is closely knit I went first and embraced the conversation with people The source of my success is the willingness to be vulnerable and acknowledge I don’t know all the answers I’m prepared to ask for help and open up to others   BEST MOMENTS ‘We started to focus and have intention on this’ ‘We have a great culture and people love coming to work each day but that doesn’t happen by accident’ ‘The first step was realising that there was unconscious bias in play’ ‘You can’t just put it in your newsletter and expect people to come forward’ ‘As the leader, any change has to start with you’   VALUABLE RESOURCES Website: https://privilege-eruption.com Email: podcast@privilege-eruption.com Useful links: https://linktr.ee/BelongingPioneers   ABOUT THE GUESTS Ishreen Bradley is a Strategic Pioneer who guides Professional Leaders to navigate complex situations and achieve success with clarity, confidence, and courage. Her focus is to cultivate mindsets and cultures that acknowledge valuable differences, inclusive behaviours, and authentic leadership.  She advises, consults, trains, and coaches senior leaders through her compassionate, intuitive and incisive approach - facilitating them to develop themselves and their teams towards their growth strategy.  https://www.linkedin.com/in/ishreenbradley/   Kami Nuttall is a culture at work expert, derived from 20 years of experience working with organisations, seeing how they work from a governance, risk, ways of working and people perspectives - understanding the human experience at work. And because she is committed to human development, she is building on her psychology and social anthropology background – she has trained with the Anti-Discrimination Foundation on culture, heritage, and anti-discrimination practices, and is a qualified hypnotherapist. Her purpose is to help leaders create cultures that are inclusive, and psychologically safe, that enable people to safely speak up.  She is driven to do this work because of her belief that organisations should maintain and evidence high standards of accountability towards their people and customers. https://www.linkedin.com/in/kaminuttall-cultureguru-cultureauditor/ ABOUT THE HOSTNick JamesNick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.CONTACT DETAILShttps://www.expertempires.com/https://www.instagram.com/nickjamesevents/?hl=enEmpire Builders Podcast https://keapnow.com/empirebuilders

Nick is talking to Head coach for Expert Empires Shari Teigman, she is a world class Mastermind coach who has a wealth of experience and in this episode shares what being a maverick means for her and how she helps others to find their edge and grow while continuing to be bold and free She explains how personal and business development go hand in hand and why mindset work is a continuum where at every new turn in your journey you can be more you.   KEY TAKEAWAYS As the concept of personal development has grown  the idea of mindset work and optimal performance has become more visible People want to be taught how to do the business aspect better but what they need is to do the internal work. It’s about your state and taking action We all need the knocks and bruises on the journey to understand it’s not always going to go exactly the way you want it to as an entrepreneur If you want to get to where you want to go you need to become someone different to create those results Running a business is the greatest personal development experience of all My brand is about being a maverick and it’s about being bold and free, it’s me Mindset work is a continuum of how at every turn you can be, more you Being maverick is about finding your edge and what’s different in you Be very clear about your mission, values and vision and be unapologetic about finding ways that fit for you It strips back the sameness and makes sure you can be seen and heard. It’s about being clear on what you are doing so that you are the only choice Each day gives us what we need for where we are going   BEST MOMENTS ‘Both personal and business development go hand in hand’ ‘I can only create a new result by being a different version of myself’ ‘We use the deep work to plug and play into what the next version of yourself is’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

This is the first episode in an occasional series where listeners can ask Nick anything Today, hear about how Nick manages his time and moves successfully between being focused on his businesses and time spent with family and why it’s a  selfish approach, that means he can effectively look after his family, business, and customers in the best possible way He also shares great content about why moving from chaos and confusion to clarity and confidence is all about the vision   KEY TAKEAWAYS You need to be able to show up and work at your optimum if you want your business to succeed High performance is about showing up in your best energy with the self-awareness to be focused on the task Focus on the right language and getting  your physiology in the right place Moving from chaos and confusion to clarity, certainty and confidence is having a clear vision Vision is made up of purpose -why do you do what you do, Mission – the measurable journey you are on and Values – the standards and attitudes you are committed to in your business Having a clear structure will give you a better chance of success Establish a time structure for when your role as an entrepreneur starts and finishes Prioritising yourself is important so that you can show up in the best way for your family, business, and customers You have to find some time where you are focused on yourself if you want to have the best possible chance of success   BEST MOMENTS ‘High performance is showing up in your best energy’ ‘If you want to avoid chaos you have to get clarity on your vision’ ‘It’s okay to put yourself first for a period of time every day so that you are in the best position to look after everyone else’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.  

Marie Forleo a global leading voice in personal development and creator of ‘Time Genius’ talks to Nick about how you can redefine success for yourself, and have wealth and impact without it costing you everything else in your life Marie explains why in the world today  with the existing models of success not working it’s time for a new and different approach and shares an overview of why ‘Time Genius’ changes everything As a speaker at the upcoming Expert Empires in September, this is a great opportunity to hear from Marie about the philosophy around Time Genius and with a great line-up already announced for Expert Empire's next event Nick explains how to get on the priority list to make sure you get a ticket   KEY TAKEAWAYS There were certain philosophies and practices that when I put them in place changed everything Being a time genius is recognising you can 2x, 5x, 10x your creative output in a fraction of the time, have more time to be with your family, still reach your goals and have a joyful life The old models of success no longer fit so we need a new model Start paying attention to your own self-talk, if you don’t start becoming conscious of your unconscious programming nothing will change Pay attention to what you are saying yes to and curiously challenge it If you are not owning your technology, it's owning you, turn your phone off hear yourself again and listen to your own wisdom Being a Time genius is stepping out of the old paradigm of time stress and entering a new world where you are more effective, joyful, and happier This is the time for experts, leaders, and entrepreneurs to be role models for themselves and their teams   BEST MOMENTS ‘The answers I discovered were mind-blowing - the fact I could get more done in less time’ ‘We need to be our own heroes in rescuing ourselves out from the old system and creating a new paradigm’   VALUABLE RESOURCES https://www.expertempires.com/ https://www.instagram.com/nickjamesevents/?hl=en Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Nick is with Jo Ingram, brand manager, strategist coach and host of the Goals with Soul podcast talking about his journey and what he has learnt from both his challenges and successes They discuss the common denominators that can mean a business gets stuck and doesn’t scale and the four key disciplines that any business needs to have if it wants to scale and succeed from getting your message out there through to managing the finance and delivering on your product and service this is a great chance to hear about what makes the difference for a successful business   KEY TAKEAWAYS People underestimate the value of making connections and building relationships with others The most important relationship you have is the one you have with yourself and I’m quite comfortable being with myself The average person can find it difficult to relate to the perfection portrayed on social media Self-awareness and humility are key elements that make someone more relatable The discipline of running a business is very different to being in a business When you start in business and there is only you, a balance is needed between masculine and feminine energy You have to sell to have a successful business so be self-aware enough to know what you are great at and build your marketing message on this You have to find a way to ask a potential customer for money if you want to build a successful business Those who succeed fastest are those who have a natural ability to communicate When you take responsibility for everything you think, feel, and do, you have the power and ability  to change it   BEST MOMENTS ‘To achieve sales you need to put yourself out there in the way that best works for you’ ‘The most valuable thing I took away from the experiences in that environment was the connections, relationships and people I got to know’ ‘If your intention is to serve and give without wanting something in return it feels different for you and the other person’   VALUABLE RESOURCES https://www.expertempires.com/  https://www.instagram.com/nickjamesevents/?hl=en  Empire Builders Podcast  https://keapnow.com/empirebuilders https://podcasts.apple.com/gb/podcast/goals-with-soul/id1522819665    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

As you work through the strategic planning challenge and following on from the great content about vision, purpose, mission, and strategic thinking Nick brings everything together and explains exactly how, on day 5,  to move your strategic thinking into a strategic plan. Using great examples from Expert Empire's strategic plan he shares how you can create smart projects and make effective tactical decisions bringing clarity and confidence to you and your business   KEY TAKEAWAYS Format your strategic thinking as questions You need to move your strategic thinking into a strategic plan A priority is an area in the business you need to pay attention to and focus on The tactical plan is smart projects and these need to be smart, measurable, achievable and time bound Use milestone and time dates to focus and make tactical decisions You are creating a ‘to do list’ that has been formulated using effective strategic thinking Ongoing review of smart projects means accountability and the opportunity to adapt    BEST MOMENTS ‘Identify what your number one priority is’ ‘`It’s a ‘to do’ list that has been created with well-rounded strategic thinking’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.  

As you move from chaos and confusion to confidence and clarity Nick explains, on day 4, of the challenge, the importance of creating strategic priorities. Vision, strategy, and tactics are the three key elements for structuring your business and asking the right strategic questions will give you the best chance of finding the right answer Nick goes through the strategic thinking process so you can identify  the issues and prioritise solving the ones that will have the biggest impact on moving your business forward   KEY TAKEAWAYS A well-formed strategy is how you are going to fulfil the vision and comprises of annual priorities, quarterly priorities, and evidence of success The priority is the area of the business you want to focus on The evidence for success is the measurable that tells you if you have succeeded A strategic issue is created in the form of a question What would make the biggest difference and impact on your business, if you could solve it right now? Strategic thinking focuses on identifying and working with the priorities Step back and effectively use strategic thinking to see the biggest issue   BEST MOMENTS ‘We take all of the information and we create the key strategic issues’ ‘What is the number one issue in your business right now?’ ‘Identify the issue, because knowing what the problem is, gives you a better chance of solving it’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

We’ve already heard about creating a strategic vision and in this episode, Nick goes through the six questions you need to answer as the starting point in creating an effective strategic plan to fulfil your vision The questions are the building blocks for the strategic thinking that will mean you can create a plan that will condense the confusion, chaos and overwhelm into a prioritised strategic plan and move forwards towards achieving your vision   KEY TAKEAWAYS Vision without action is a daydream, action without vision is a nightmare If you don’t make plans your will never get started, If you are busy taking action constantly without a plan it can lead to chaos A strategy will contain – annual priorities, quarterly priorities, and evidence of success What are the areas of the business that need prioritising and how will you know if it's working? The strategic thinking process means you focus your thinking on your accomplishments, so you highlight what works. Everyone in a team will have varying perspectives and views and this will mean you can create a really effective strategic plan that will fulfil your vision   BEST MOMENTS ‘A well thought through strategy is made up of three parts’ ‘This process allows you to condense the confusion, chaos and overwhelm into a prioritised strategic plan’ ‘The better and clearer the vision the more we are able to sustain the challenges of today’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

This is the second day of the 5-day challenge and following on from deciding on your purpose Nick moves on to the second aspect of vision, the mission -  how you measure whether you are fulfilling your purpose The mission is what makes your purpose measurable, it tells you how well you are doing what you are doing so is a vital element in bringing the clarity of vision that will allow you to make better strategic decisions   KEY TAKEAWAYS Your marketing message and purpose will differ from each other – the purpose is simply why you are doing what you do There are 3 metrics we use, revenue, tickets sold, number of people served If there is more revenue, we are serving more people The mission makes your purpose measurable Year on year milestones help you to keep on track Decide on 2 or 3 metrics for the year Revenue can be looked at in real time, while profit is always retrospective Our team are incentivised and rewarded against revenue so being transparent and having real time figures is beneficial   BEST MOMENTS ‘Money is nothing but the measure of the value you create for other people’ ‘Everything we do is geared to drive those three key numbers’ ‘Having clarity of vision allows you to make better strategic decisions’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

This is Day 1 of the 5 Day Strategic Planning Challenge designed to take your business from chaos and confusion to clarity and competence and Nick explains the vital importance of being able to strategically plan beginning with  your vision Your business vision is the why, the reason your business exists, ask yourself what purpose does your business serve? Your why must be the first aspect of your business that you have complete clarity about listen in and find out more   KEY TAKEAWAYS Having a clear vision of where you want your business to go is key Strategy is how you are going to move towards the long term vision over time The third key is tactics, the tasks on your to do list, the urgent in the moment activities you need to do The bigger and clearer the vision of tomorrow the greater our ability to sustain the challenges of today The first thing to do is to set the vision Business purpose is why your business exists, what purpose does your business serve in the business world? The purpose is your why and it must come first Your vision needs to be clear and shared and understood by everyone in the business   BEST MOMENTS ‘It’s helped us go from strength to strength’ ‘Most people spend all their time on tactics but are missing the critical stuff that comes first – vision and strategy’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick goes through the phases of building an expert empire explaining how the phases build on each other and discussing what can hold you back and the vital importance of structure He uses his own business journey to explain the phases, processes and structures that mean your business can move from start-up to scaling successfully. This is a Masterclass with great clarity on exactly how to approach each phase and what you should be focusing on, listen in and hear more   KEY TAKEAWAYS If you understand something and you have structure it’s much easier to succeed and get the results you want There are 4 phases to growing a business – start-up, selling and marketing, growth, and scale In the start-up phase, there are two things you need to focus on, specialising and sales To identify your people ask yourself – who specifically is this for? What is their biggest pain or problem? You need to sell people what they want not what they need, it’s about a solution to their problem Ask yourself what’s the one thing they want more than anything? What’s the promise? Most businesses underperform because they can’t sell or don’t want to have the sales conversation Exchanging time for money in phase one is fine In Phase 2 you need to start marketing your product or service, you need to share with people what you can do for them Focus on the management of your money and investing in growth and marketing In the growth phase, focus on building the right team and making sure they have processes to follow   BEST MOMENTS ‘The biggest mistake I see people make on the journey is trying to run before they can walk ‘You need structure to be successful’ ‘You do not need complex funnels and campaigns in the start-up phase Take the things that have worked in phases 1 and 2 and turn them into systems and processes that others can follow’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Lewis Howes, headline speaker at the ninth Expert Empires event discussing what greatness is along with his mission to serve one hundred million people every week They talk about the School of Greatness and how Lewis got started with his podcast and connects with people, sharing content that makes an impact This is an opportunity to hear about delivering content really makes a difference and pursuing your dreams, listen in and hear more   KEY TAKEAWAYS Greatness is discovering your unique talents and gifts, pursuing your dreams using your gifts and in pursuit of your dreams making the maximum impact on the people around you You have to be excited about the way you are delivering content to do it consistently and do it well Video in the right format is the way to reach people and viral micro-videos are the way forward It’s consistently showing up, building the right team and distribution, and moving forwards creating better content, marketing, collaborations, and partnerships The more we scale and I step away from doing everything and focus on one thing the closer we get to our goal As an athlete, I was exposed to and experienced mindset personal development Creating an abundance mindset around money can be what holds people back The foundation of abundance is gratitude, appreciation, and acknowledgement on a daily basis Why would money flow to you if you don’t appreciate yourself, are grateful for yourself and acknowledge the hard work you are putting in?’ The most important thing is sleep Focus on the quality of time you spend with those who are important to you   BEST MOMENTS ‘I’m connected to my vision  and mission – to serve one hundred million lives weekly’ ‘The more we build the more I can see the pathway’ ‘Viral micro-videos are the way forward in the next few years’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Nick is talking to Christina, award-winning business owner and host of the ‘Christina Talks’  podcast about the value of personal development They discuss how Expert Empires and Expert Empire events are the culmination and result of the extensive time Nick has been involved in personal development and explore how personal development provides opportunities to work positively  on your personal, and professional life Hear about how when you get around the right people you can take positive incremental steps to grow your belief about what you can achieve and why really understanding your vision can make all the difference to you and your team   KEY TAKEAWAYS Lead by example and make it easy, optional and their choice to be part of personal development events Getting around amazing people is about the opportunity to connect and build relationships Personal development means you spend time working on your business and life My coach helps me work on me and my companies, the Mastermind is an opportunity to share, get ideas, form partnerships, and create collaborations In any group, you don’t want to be at the top so far away from the level that it has no relevance to you If you want to grow bigger get around those who are playing a bigger game because you will be able to see bigger possibilities As you grow and develop your belief in what you can achieve also grows It requires incremental steps and reflection on where you are currently The vision comes first the ‘how’ comes later. Make a decision and create the space for it to happen Vision is made up of purpose, mission, and values Purpose – why you do what you do,  mission -  the measurable journey and values – how you are committed to showing up Vision co-created drives higher engagement with everyone   BEST MOMENTS ‘It’s about giving people the best experience when it comes to personal, professional, spiritual development and growing their business’ ‘If you want your children to experience alternative education then be the best example for it through your actions and behaviours’ ‘When you are in the right room with the right energy you can feel yourself being uplifted’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

In a first for the Empire Builders Podcast Nick collaborates with the ultimate Ninja – Tim Cameron-Kitchen, Founder and CEO of Exposure Ninja Marketing and host of the Digital Marketing Podcast in a joint podcast and YouTube episode as they talk all things sales and marketing This is a great chance to hear about the analytics that matter and why it’s important to diversify your marketing spend and get more  focused on building relationships and customer lifetime value if you want to build a marketing system for the future   KEY TAKEAWAYS To make an event desirable you have to have something significantly different from everyone else You have to demonstrate enough points of difference so that you are not the same as everyone else The user journey can be a few days or years, people can come into your world for a period of time before they purchase Marketing needs to be a combination of approaches both direct and indirect There is a difference between brand marketing and direct response marketing It’s helpful in the early days to support the business with your personal brand to gain traction more quickly Organic visibility on Google is still the most profitable traffic we are seeing Diversifying your marketing spend is key and sometimes you need to build trust and a brand first You need to look at the general direction and build a marketing system that plays well with the future we are moving towards Google Analytics is a really useful way of looking at your data and conversion Facebook advertising can often be influencing other channels Don’t focus on the first sale all of your advertising should be directed at getting a customer to a point where you can build a relationship and monetise over days, weeks, months, and years   BEST MOMENTS ‘It's not just a business event it’s an experience’ ‘You have to get focused on customer lifetime value’ ‘We try to build success through a sense of community year on year’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders Exposure Ninja Digital Marketing Digital Marketing Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Nick is with Claire McTernan, a successful multiple business owner and Mum talking about how to create harmony between your business and your family. Clare, whose entrepreneurial journey has been alongside her children growing up, discusses how creating a structure can help you to stay on top of the many complexities and explains why being organised, focused and mindful in your work time means you can properly present and enjoy your family time   KEY TAKEAWAYS I’ve been on my entrepreneurial journey while they have been through the various developmental stages Take control and create a structure so that you know what’s happening when I use my businesses as my normality when there is lots of family stuff going on The are many situations where you have to make decisions in the moment Decide what the minimum viable level is for family and business at the beginning of each day If you are organised and productive during your working day the reward is time with your family Be really focused during the times they are not there so that you can be present and focused on them when they are there You need to be very clear on the objectives and how you are going to achieve them What are you going today that will make tomorrow better? Being mindful of your time means looking at what will make you most happy and fulfilled and then looking at what impact you can make in the rest of the time Look at the tasks you can outsource and effectively prioritise the rest Reflecting on where you started and where you are now is a good way of seeing how far you’ve come   BEST MOMENTS ‘Thinking about everything that needs to be done takes up a lot of mind space’ ‘When you are on work stuff, be really focused’ ‘It's about being able to deal with all of the complexities’     VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                                      

It’s Day 5 of the five-day cash campaign and with the great content from this and the previous cash campaign episodes Nick has shared exactly how to create and successfully run your five-day cash campaign from deciding on the product or service you are going to offer, how you can make it so compelling that people are excited and want to buy through to the top 10 places to promote your offer and project the most likely outcome and result. In this episode, he explains how and why the date you set to run your campaign can impact the successful outcome. Across the five-day cash campaign, Nick has shared phenomenal content that will make a difference, listen in, and hear about what to do and when, to make your campaign the most successful ever   KEY TAKEAWAYS There are certain times that are better than others Who do you want to get your offer in front of? What’s your ideal client's pattern of behaviour? When are they on social, when are they likely to be particularly busy? What are their patterns of behaviour centred on? Everyone’s market and audience are different A great time for us is to run this campaign is between Christmas and New Year because people have a lot less in their inboxes during this period The work and the sales are made in the follow up to the initial email When you post on social every single person who comments or likes that post should get a follow up from you in the DM’s Everyone who clicks on the link should get follow up emails and texts This is the graft and doing the work that’s necessary, it’s the bit that no one talks about The money is really made in the follow up where it’s possible to give the right focus to those people who are interested   BEST MOMENTS ‘The likelihood of an email being opened goes up dramatically at the weekend’ ‘Think about when your client is most likely to be online’ ‘That little window is a great time to send email posts’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

Following on from the sessions about creating a compelling and exciting offer and where you can sell your five-day cash campaign in this episode Nick shares great content about what to expect as an outcome and the calculation you’ll need to work out if your five-day campaign is likely to be a success This is all about formulating your expectation and understanding of what will represent a good result because everyone is sitting on potential sales   KEY TAKEAWAYS There is some number crunching to get the projected number you are aiming for It’s about formulating your expectation How many people are likely to see your offer? The more of the right people who see your offer the more sales you are likely to make 10% is a conservative open rate for your email list Around 5% of people and connections on your socials are likely to see your offer If you are texting or using WhatsApp its likely everyone you message will see it Make a list of the ten most likely people on your list who will be interested in your offer The number of buyers  depends on the price point of the offer, ideally, it should be between fifty and five hundred pounds On average around 5% of those people who see the offer will buy We are all sitting on potential money all of the time even when we believe we have exhausted all the opportunities’   BEST MOMENTS ‘If you have an absolutely insane, crazy, storming offer you might get more’ ‘You need to go into it with eyes wide open knowing what to expect’ ‘Every single person is sitting on potential sales’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Nick shares great content on ten different places you can promote your five-day cash campaign If you don’t have an email list or there aren’t many people on your list there are still lots of other ways to get your message out there and Nick discusses the range of ways you can do this from social media to direct mail When you take a look at the people you already have contact details for the ideal client for the product or service you are selling in the five-day cash campaign will be in there and when the offer is compelling and exciting people will want to buy   KEY TAKEAWAYS You can make a big impact using this campaign Use your email list to promote your cash campaign If you don’t have a list you can manually identify the emails of people who will be interested A database of phone numbers can be utilised to share a link to a landing page for the campaign You need to open your mind to the people you already have contact details for, who are your ideal client for the product or service you are selling You can send information by direct mail to get the attention of your potential customers Use social media to share your offer and let people DM you You are giving people many different ways to see your offer that they will want to buy from you It’s hard work but if you take a five-day intensive approach  you will make sales If the offer is good, compelling, and exciting to people then it will work and you will get sales Think about joint venture opportunities, collaborating with those who already have their own audience means they can promote your offer   BEST MOMENTS ‘The more people who see it the more sales you will get’ ‘Direct mail is hugely underutilised’ ‘Do as many different things as possible for your five-day campaign’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                      

As part of the five-day cash campaign, Nick shares invaluable content about how to create an offer that is so irresistible people are excited by it and make the decision to take action and purchase Most people don’t want to be sold to but they want to buy so it’s about creating an offer that’s so compelling they will want to buy without feeling pressured and Nick explains exactly how to eliminate the procrastination and get people excited enough to take action, listen in and increase your business revenue in the next five days KEY TAKEAWAYS You should be aiming to eliminate procrastination You want people to be excited and ready to invest in your product The offer can be a discounted product, when the perceived value is very high and the discount is substantial making it something that people feel is too good to miss Discounting for a limited time is a good way to create urgency for those buying You can take an existing product and make a five-day offer as the final time it will be available before a price increase, the last chance opportunity Financially incentivise someone to buy your product now. You can offer additional bonuses and value such as live experiences and additional training or support Either discount or add additional value to create urgency You are trying to create urgency so people are excited and compelled to take action and make a decision Most people in the absence of some form of urgency won’t make a buying decision You are trying to manufacture a sense of urgency in the five-day window BEST MOMENTS ‘We can all recall a time when we made a purchase that was exciting’ ‘For those on the fence it gets them over the line, why would they wait and then pay double?’ ‘It will get people into making the decision and taking action to make the purchase’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                  

In this episode, Nick introduces the brand new ‘Five Day Cash Campaign’ designed so that you can learn how to, at any time, create a surge of sales and income into your business. It’s a campaign that Nick has developed and uses regularly across his business and  counteracts the biggest issue in sales – people saying they will think about it It will work across email and social media with a deadline for purchase that means you can immediately increase sales and serve more people. Listen in and hear more KEY TAKEAWAYS Everyone will have a list of contacts or a social media  following What is the best product, service, program for you to promote for your Five Day Cash Campaign? One way of using this campaign is to discount the product, service or offer Another way is to take an existing product or service and increase the price giving people a last chance to purchase If you undercharge for your product or service use the Five Day Cash Campaign to give a last chance opportunity to customers before you increase your prices It’s giving people a deadline within which to purchase Ideally, the product or service  will cost between fifty and five hundred pounds There are follow up activities that when completed effectively can increase your results by 50% Using something you already have is the fastest way to implementing this campaign Deciding on something you can sell is better than procrastinating and not taking any action When you put the Five Day Cash Campaign into play in your business it gets results and gives a direct and immediate increase in sales and means you can serve more people This campaign works equally well across email and social platforms    BEST MOMENTS ‘If you have an email list this is the closest thing to free money you are ever going to get’ ‘For the Expert Empires Events, we use the Five Day Cash Campaign every time we put tickets on sale’ ‘This works if you have something to sell’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

Nick discusses business and education on the British Online School Podcast and shares his own alternative education along with the key skills needed to start and successfully build and scale a business. He also explains the importance of traditional education in building strong foundations and the role that facing and overcoming the challenges in life plays in developing mental and emotional resilience. Nick shares great advice based on his own learning about how to start a business with the best chance of success, listen in and find out more. KEY TAKEAWAYS Telling people what you are doing or aspiring to do is a much stronger statement about who you are The person who successfully starts, builds, and scales a company is someone who is a really good communicator I developed my communications skills through my alternative education travelling the world learning from experts like Tony Robbins and other coaches Traditional education is important and creates strong foundations Working for someone else is a fast way to learn about business before you start up on your own I have a vision about what we are creating and building but I’m always looking for constant improvement Initially, I didn’t realise the lengths you need to go to get a business up and running Bumps in the road, challenges and conflict all help to build character The number one skill set you need in business is sales The more resourceful you can become to overcome the more likely you are to be successful Understanding how to manage your mental and emotional state makes everything in life easier All we want in life is to be happy so working out  how to be happy regardless is the key   BEST MOMENTS ‘Through my alternative education when I was relatively young I got exposure and met people who were running highly successful businesses’ ‘I’ve always been a really good communicator’ ‘Communication skills and being able to effectively channel a message makes a difference in all aspects of life’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with George Theodosiou who is on a mission to make a difference for businesses with their cash flow Referred to as the ‘King of cashflow’ George has created a system and process that is a great structure to follow in your business, whatever its size. Nobody ever started a business to work more hours for less money, with more stress - you need to put yourself in the best position and benefit from your business. Cashflow is critical in any business and George shares practical advice and great content on how to get the numbers right.   KEY TAKEAWAYS The six steps are a solid foundation for you to build your business and any future businesses on, it can grow as your business grows You need to understand exactly how much it is going to cost to run your business – the fixed operating costs that are always there If you have to reduce your prices to secure the work then you are losing You should have a subscription-based customer offer to bring in money every month After £100,00 have a main account, a VAT account, and a profit account When you are having a bad day looking at your profit account will make it a little bit better When you get to a  certain level you need to benefit before you are taxed twice through profits and personal income tax Put private health care, life insurance and key man insurance through your business You need to take money out of your business in the best way possible for you and in line with your future plans Retention of clients is key and you should focus on this element in your business Serving at a very high level will bring referrals and a referred client is usually higher quality Nobody ever started a business to work more hours for less money, with more stress - you need to put yourself in the best position for you and your family   BEST MOMENTS ‘The concerns and conversations around cash flow are the same just with more zeros’ ‘There are certain numbers that you should know, in the same way, you know your birthday’ ‘You should know how many clients you need to break even every month’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders George cashflow Instagram   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

In this episode, Nick challenges the traditional convention in business - hire slow and fire fast He explains why if as a business you are rapidly growing following this concept may limit your growth and shares great advice on the best ways to approach hiring and firing to make sure you get the best people for your business   KEY TAKEAWAYS Slowing down the hiring process can mean you can’t get the growth you want The more senior the role the slower the process should be Getting someone into a highly critical leadership role should take more time With more junior roles the speed of the process should be relative to the role Individuals may need more training, mentoring and time in the role to fulfil it successfully Fire fast is appropriate when an individual is completely out of alignment with the company’s core values If someone has the potential it can be worth mentoring to help people realise their potential   BEST MOMENTS ‘We were losing out on good candidates because the process was so slow’ ‘Mentoring can help people realise their potential’ ‘When you are rapidly growing you can’t hire slow’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                        

This is day five of the challenge and it’s all about creating your strategic plan. Day one was all about strategy and overview, day two was measuring progress, day three looked at the strategic thinking about where you are now and day four was the formulation of three critical strategic issues and now Nick explains how to create your strategic plan and at least double your business in 2022 With great content on how to create your plan and make it successful this  episode is a must for any business owner   KEY TAKEAWAYS Evidence for success are the key measures that will tell you if you have succeeded in the priorities Create two or three priorities for the next year and the evidence for success for each You can do anything but you can't do everything, this process is about prioritising so you don’t get distracted The final part of the process is creating a tactical plan to achieve the measures for success The tactical plan is the detail and will be different for every individual Most people’s definition of planning is a ‘to do’ list Tactics need to be within vision and strategy so that you are doing the right things at the right time Growing and scaling a business is about gradually letting go of tasks As you grow outsourcing and hiring gives you the capacity to do more When you have created the plan ask – is this doable? Less is more – you can’t do everything Assigning an owner for each part of the plan creates responsibility and accountability When there is just you, it can be more challenging to achieve accountability Reviewing regularly and having a consistent rhythm is key for success   BEST MOMENTS ‘It highlights the priorities and the measures for success’ ‘Less is more is a good place to start’ ‘The reward for growth is better accountability, the punishment for lack of growth is the need to be super disciplined’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

In this episode, Nick looks at how you can effectively identify the top three significant strategic issues in your business When you have completed the thinking that underpins the process you are in a  position to formulate strategic questions that address the most significant issues in your business so you address the right things at the right time With clarity and understanding of the significant strategic issues, you are in the right place to successfully solve them making the greatest impact on your business   KEY TAKEAWAYS This is about gaining clarity on what are the most important issues Identify the biggest and most significant strategic issues in your business You need to have completed the thinking that underpins formulating the strategic questions Prioritise and solve the strategic issues to make the biggest impact on your business now and in the next 12 months You can fulfil your mission and ultimately your purpose Getting clear on these issues will mean you can address the right things at the right time leading you to your mission A strategic issue can be formulated as a question Formatting strategic issues as questions programs your brain into solution mode There will be patterns and themes that emerge You may already know what you need to do, the questions will help you to focus and prioritise Start with three strategic questions although you may work with more in the future It’s about setting up in the best way to get success   BEST MOMENTS ‘It’s ok if you think you know the answer already it’s about focus’ ‘This is about what you need to do to get there’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Nick looks at the strategic thinking process on day three of the ‘5 Day Challenge’ on how to create your strategic plan to at least double your business in 2022 It’s all about the strategic thinking process that needs to happen before you create your plan and Nick not only shares the process but also the six questions that you need to ask. He has developed a process for strategic thinking that means you get a full 360” degree view of your business providing invaluable information that you can use to effectively plan in a way that will impact positively on increasing your revenue, listen in to get started  and hear about opportunities with the upcoming Mastermind intensive training   KEY TAKEAWAYS This process means you can review everything and know what the most poignant issues are What are your biggest achievements so far this year – what’s worked What have you done before that worked well that you’ve now forgotten to do? Identify the things that have been working You need to reflect on what’s already happened Focus on the lessons you have learnt What are your strengths? and your areas for improvement, think internally What are the biggest opportunities available to you, think externally This is about well-rounded thinking What are the biggest threats for you externally? Things that are outside of your control Planning should be done on an annual basis and reviewed quarterly This is the auditing process for the organisation, the answers to the six questions provide the information for the next step in the process Getting really clear on the biggest issues and priorities means you can create a really effective plan This is the prework that feeds into the planning process, it’s this process allows you to be strategic   BEST MOMENTS ‘This process means you get a very well rounded view of your business’ ‘The immediate impact of this process was we did more in revenue in a 3 month period than we had in the 12 months previously and in the next year we broke through the ceiling into seven figures’ ‘We take stock, review progress and look at what we can do better every quarter’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

In this episode hear about  day two of the ‘5 day challenge’ on how to create your strategic plan to at least double your business in 2022 Today is all about developing your purpose and deciding on the three key metrics that you want to track in your business There is great content about how to decide on your purpose and what contributes to the headline metrics you track, listen in to hear more   KEY TAKEAWAYS Vision is made up of vision, purpose, mission and values Money is nothing other than the measure of the value you create for other people If you want to generate more money and income in your life you need to find more ways to create value Revenue is the first number we track as well as number of tickets sold and the number of clients who are actively working with us Decide on the three metrics you want to track in your business If you are in the early stages of your business (phase one) set your mission numbers for the next year The bigger the business the further in advance you should be looking Create a mission statement that summarises your growth plan The key metrics used should be the highest level measurements of success in your business Growth is best if its stable and builds on good foundations Success for some people is doing what you love and being able to earn a living from it It’s about impact and legacy You have to decide what financial target is right for you   BEST MOMENTS ‘Our purpose is developing people’ ‘Profitability is a complex area’ ‘It’s absolutely possible to double your business year on year until  you get to around a million in revenue’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

In this live, day one of a five-day challenge Nick talks about the value of understanding the process and having vision, strategy, and tactics in your business The purpose is to create a strategic plan for your business in 2022 and Nick shares invaluable advice and explains exactly what you need to do to begin -  create your vision Gaining clarity, certainty, and confidence in knowing what to do and when to do it and what not to do is enormously powerful and this episode is the beginning of great content about the process that will move your business to the next level starting  with your vision   KEY TAKEAWAYS You are probably spending 80% of the time doing things that get 20% of the result It’s about having a process The strategic planning process has three elements – vision, strategy, tactics You need a balance across all three to maximise your success Vision is the big picture over 1-10 years, strategy what you will be doing in the next few months, tactics is what you are doing today You have to start with the vision Purpose is why you are doing what you do, mission is what you are looking to achieve, values is how you show up day after day to make it happen Have a purpose that you can grow into Your purpose is a starting point so the shorter the better Your purpose should broad enough that it resonates and fills your heart and allows you to grow into it over time The marketing message is between strategy and tactics What purpose does your business serve? Involve your staff in the process and you will empower them to make it their own Deciding what you stand for and what you stand against is a very powerful marketing message   BEST MOMENTS ‘You are probably spending a relatively significant amount of time doing stuff that isn’t critical, that is a bit of a waste of time’ ‘Personal development has been a huge part of my life’ ‘Get your team to weigh in to create ‘I in’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Recorded live at the recent Expert Empires Max Out event, in this episode, Nick shares great in-depth content about how and why you must have an effective  strategic plan if you want to be successful Nick takes a deep dive into the strategic planning process he uses at Expert Empires and explains key elements that make the process scalable. This is a master class in how to create a strategic plan that will mean you have clarity, certainty and confidence in knowing what to do and when to do it and is a must-listen for any entrepreneur.   KEY TAKEAWAYS There are 3 key parts to having a structure in your business, vision, strategy and tactics The vision is the dream, the long term plan The strategy is the how - ‘how are we going to go about things in the mid-term’ The tactics are the fine detail Purpose – why does your business exist who does it serve? Mission – what’s the measurable journey you are on? The purpose never changes but the mission does Values the standards you set for yourself and your team Having clarity of vision is what helps you to make good decisions. Sharing the vision and involving your team is crucial Strategy is comprised of priorities, what are your priorities right now? Have a maximum of three priorities, anymore and the human brain becomes overwhelmed For each priority, you should establish what is the evidence of success, the measurables Smarts – a number of smarts or projects that contribute to the evidence for success Tactics are checkpoints through the month, quarter or year When you have a good strategic plan all you need to do is exactly what you said you would do   BEST MOMENTS ‘Unless there is a good strategic plan the rest of it falls apart a bit’ ‘The degree to which you plan for the future depends on the phase of growth you are in’ ‘This process will help you to get structure, clarity and confidence’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

David Goggins is best known for his phenomenal best-selling book ‘Can’t Hurt Me’, documenting his journey from a nightmare childhood to U.S Armed Forces Icon and one of the world’s top endurance athletes. David talks to Nick about how he built his empire and what it takes to get people to start listening. When you have a message it’s about getting it to your audience so you need to know who you are and what you want to say. Ultimately, it’s about having the courage, resilience and determination to follow your own path and move forward whatever the obstacles.   KEY TAKEAWAYS We all have demons and bad things happen in our lives, it’s about having the courage to be vulnerable and show everyone who you truly are. Who are you? what is your story? Figure out what you want to sell to your audience, what is it you are passionate about? Don’t follow anybody’s path except your own and figure yourself out. If you want to be a teacher you have to be continuously living the life you are teaching about. Self-talk is very important and it must be truthful, visualise the moment and how you want it to be. You have to be unique in what you do and others will seek you out, you have to be uncommon. If you are challenging yourself other people will see you. The 40% rule means you must build something new in small increments and then it becomes a habit and will stick. We attract how we feel so if you are negative you will attract negativity if you are positive you will attract positivity.   BEST MOMENTS ‘I was able to be David Goggins because I didn’t have any role models’ ‘We overthink things and can no longer see the bigger picture or solve the problem’ ‘You have to look at ways to win with everything you do’   VALUABLE RESOURCES Can't Hurt Me, Master Your Mind and Defy the Odds - David Goggins   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.        

In this hi-energy and wide-ranging episode, Nick talks with serial entrepreneur Shaa Wasmund MBE about her incredible journey and achievements From being the first licensed female boxing promotor in the world and working with Chris Eubank through to her 6 Figure Club teaching thousands of like-minded entrepreneurs to build successful online businesses Shaa talks about doing the work she really loves and how everything is an opportunity to learn. She discusses why it’s OK to not know all the answers if you are prepared to learn from the lessons along the way and push forward   KEY TAKEAWAYS When you hybrid publish you completely own your book and can use it for lead generation Most entrepreneurs use a book to reinforce their position as an expert in their field You can use books to increase your credibility and grow your profile I believe in abundance, the more we do, the more we create, the more there is to share When a podcast stands for something people can relate to it and its easier to get sponsorship I don’t think I have all the answers I’m here to learn as much as anyone else is I believe we shouldn’t be calling people out we should be calling people in. Be prepared to speak out and be prepared to be knocked down You need to understand that unconscious bias exists and be actively conscious about taking action You are either part of the problem or part of the solution Making changes in how you operate isn’t a check box exercise. It’s understanding we should reflect the world we live in It’s a different mindset to be able to look at things long term and create generational wealth Get smart about your money and you can create good habits around long term wealth generation   BEST MOMENTS ‘Writing a book is much easier than you think’ ‘If you don’t have the knowledge you can’t do better because you don’t know any better’ ‘When I look out into my world it is very diverse’ ‘I’m passionate about levelling the playing field and the Building a Bigger Table podcast is about everyone having a seat   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   Shaa website Building a Bigger Table podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

“I’m in the process of re-launching and in doing so have had to niche down which is great - but how do I avoid alienating my previous clients (who no longer fall into the “ideal” client) who may still want to re-engage?” Nick is hosting a Q & A and shares great advice on a very specific question about niching. His answer is a great insight into how effective niching, point of specialising, can be in making your marketing message more impactful and explains how previous clients can be re-engaged   KEY TAKEAWAYS The niching approach, point of specialising, is to give your marketing message more punch Niching is a marketing tactic You can choose to change your specialisation at any time you want to You can run a separate campaign for previous clients who want to re-engage You need to have integrity in your message It’s all focused on having a marketing message with more impact   BEST MOMENTS ‘The point of specialising is to get your marketing message to cut through the noise ‘It’s only for the marketing message’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

In this show, we revisit one of the earlier episodes, designed to help you understand the value of tasks Nick explains his philosophy around the 3 levels of prioritisation for tasks in your business and in life. You will always be working towards achieving the right balance for tasks but this episode is a great way to understand the value of tasks and how to prioritise them to ensure you are not only spending the right amount of time on the tasks that will bring the most value to your business but actually have the time to do it. All tasks are important but understanding the 3 levels are the tasks that bring the most value is a game-changer for anyone building an empire.   KEY TAKEAWAYS The £1000+ tasks are strategic, require the most skill and are those which bring the highest value to your business. Time invested in your health and wellbeing has the greatest potential to impact on your business and life. Preparation and planning strategically is a high-value area to invest your time in. Growing and maintaining relationships and partnerships, including joint ventures is key. A single business relationship can result in huge profits. Create content and repurpose it to extend your reach and impact. Time spent with your family is critical, your business is an investment in your family’s future and a driver for you to continue to move forward. Investing in learning, personal development and growth is critical to you being the best empire builder you can be.   BEST MOMENTS ‘I’ve become more effective with my time and have created more time to do things’ ‘You have to earn the right to only have the £1000 tasks to complete’ ‘Understand the difference between tasks and how you distribute your time between them’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is talking with Frank Flegg about his predictions for what will happen in the coming months They discuss the ways the Government is beginning to claw back the huge debt accrued through the pandemic and how things are going to change dramatically In an economy that’s going to become more hostile, it’s about looking forward and being able to capitalise as things change because there are always opportunities   KEY TAKEAWAYS As a country, we have acted like a very naive businessperson The last eighteen months have been an interesting look at human psychology Change excites me and  as a property investor the worst thing is continuity because people who are not as knowledgeable catch up creating more competition A rapidly evolving environment puts us at the cutting edge doing deals that no one else can As a country, we now have a massive negative balance sheet and we are going to feel the pain of it. The government is trying to claw back massive amounts of money  Small things being changed will make a massive difference The government is also considering a rise in capital gains tax that will  mean a 4x increase on money you have risked in investment Inflation will be the way the money is clawed back by the government Everything going up in value is good for the government because their debt is not My prediction is that inflation will rise to erode the debt If inflation is going up it’s not seen as something that the government is doing to us Getting into assets that are inflation-proof is vital You have to look forward and make inflation work for you We are going into a more hostile environment where tax and inflation will be higher   BEST MOMENTS ‘No one is feeling the pain of it at the moment but we are going to very soon’ ‘These measures will affect everyone’ ‘Look at how you can capitalise on what’s going to happen’ ‘Whenever there is change there is great opportunity’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

In this in live depth and wide-ranging Q&A Nick answers a range of questions from the Expert Empires community He discusses how to launch a new project, rising to the challenge of being a successful public speaker through to the importance of niching as a short term marketing concept This is a great opportunity to hear the questions that the community have and  great in-depth answers from Nick who also shares great examples from his own journey   KEY TAKEAWAYS Having 3 tiers of packaging helps make it clear what people are getting There needs to be an entry-level, mid-level with group access to the expert and a top tier with 1:1 access You need to reward people for their loyalty Have a smaller number of clients for a larger amount of money You need to be niched and specific about the group you want to serve When you are launching a new project work with those who have expressed an interest The mistake people make is trying to appeal to everyone Everyone wants a result, an outcome and when your marketing message speaks to this people will come to you Whatever product or service you are selling, you are selling an outcome of happiness or a variation of it Training in a safe environment can really help with successful public speaking as it builds  muscle memory and provides the opportunity to practise if you recruit someone to a role and there are lots of things they don’t want to do then they are not the right person for the role Ultimately all staff problems stem from the leadership so establishing values and expectations is key Once you have niched and got people’s attention you can broaden your approach Reduce the likelihood of burnout by moving to a one too many approach   BEST MOMENTS ‘People totally buy into people’ ‘Niching is a short term marketing concept’ ‘It’s always easier to monetise expertise that leads people to getting financial results’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                      

In this very special episode, Nick appears on the all-new 'Sweat Grit And Hustle' podcast, hosted by the amazing Tracy Cartland-Ward, where he talks about his story - from starting his own company to overcoming challenges and learning invaluable lessons along the way.  KEY TAKEAWAYS  Nick’s background writing copy gave him a leg up when starting his business. This allowed him to target a niche audience when launching, he already had contacts and expertise to get things off the ground. Then when his business had momentum, he diversified and that allowed him to grow and expand into different areas.  While giving advice on public speaking, Nick tells us that the chemicals in your brain when you’re nervous are so similar to the chemicals that are there when you're excited. It’s all about framing it in the right way. Are you really nervous, or are you excited?  Expert Empires champions female speakers. Nick wants Expert Empires to be a place where both aspiring men and women can come and learn. The decision to have a large female representation on their speaking panels is to re-address the balance. If you have 50% females coming to a talk then why would you use 80% male speakers. BEST MOMENTS ‘I gained £100,000 worth of expertise for free just because I was volunteering as a microphone runner.’ ‘Every personal trainer should have a personal trainer. You need to buy into what you’re selling, because if you don’t why should your customers.’ ‘We are all experts in something. There is something in your life that you could specialise in’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders ABOUT THE GUEST With over 25 years of experience in IT Management and Business Consulting and 10 years plus helping hundreds of property investors through training, mentoring and speaking; Tracy founded Witch Property. Tracy is renowned for her knowledge on property & business and her ability to sell, market and grow the property individuals and companies she works with.  With a wealth of experience in business and property, Tracy has a rare capability of mixing her skills in this space with her knowledge on the mind, to ensure a truly rounded experience for growth and development. Tracy on Facebook Follow Tracy on Instagram Tracy's LinkedIn ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                        

Nick talks about how he was around entrepreneurs from a very early age and why it’s important to continue to be part of masterminds wherever you are on your journey He shares why it’s vital to be around people who inspire you and the importance of starting out in a niche and de-niching when you want to scale and grow He also discusses why live events are what he really loves and how it’s about creating an environment where people can connect and build relationships that really matter.   KEY TAKEAWAYS It normalised for me the idea of making your own way and being in business The first business I had that got any traction was copywriting I developed skills in the marketing arena I niched and specialised from the start and already had a list of contacts who potentially wanted my skill set I moved from selling my time for money to training others in marketing Specialise at the start then de-specialise to scale and grow It’s not just sharing the message it’s about connecting with everyone With Expert Empires, we have created a place for people to connect and build relationships Being nervous is about preparing to do your best When you get an opportunity to be part of a Mastermind it’s about being in an environment with people who can advise because they have already walked the path and those who you can collaborate and partner with Currently, there is not enough balance between men and women and I wanted Expert Empires to be part of the change and the solution I want Expert Empires to be a place where people can come and learn from those who they aspire to be like Everyone is an expert in something and there is an expert business in everyone if they want it   BEST MOMENTS ‘It got me around people who were entrepreneurial’ ‘I got the traction because I was a specialist’ ‘The thing I love most is running the large scale events’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                    

Nick is with one of his favourite clients Michael Keenan, who has built a very successful marketing agency helping scalp micro-pigmentation businesses to scale up and grow In this episode, Michael discusses his journey, why it’s important to fail so that you have the skills you need and some of the challenges he has faced. He also shares great tried and tested strategies that have made the difference for him on his journey to leading a 6 figure business KEY TAKEAWAYS Niching has been key in the success of the business I started my first business when I was sixteen Social media has made entrepreneurs and being entrepreneurial much more accessible My parents believed in me entirely so I was never scared about trying something new There were so many other businesses I had before that barely  worked or failed before I got to this one Don’t be afraid to fail, without the failures you wouldn’t have the skills for the business that works The key to great parenting is supporting and believing in your children whatever they do Building a brand is key so that people know who you are When you have built a following its vital to retarget through direct messaging and outreach to create a dialogue with them It’s about doing the things most people won’t do to get the results most people don’t Going above and beyond will lead to other opportunities As soon as you can get video testimonials from clients, video testimonials are like gold dust   BEST MOMENTS ‘I was constantly obsessed with getting better and supplying even better services’ ‘I’m always completely transparent about what’s going’ ‘I had at least eight failed businesses before this one took off’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

In this special revisited episode... Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if desperation is your inspiration because it will then be the day you start your comeback. KEY TAKEAWAYS Your energy, your state, your mindset  is the biggest influence on the success or not of your business. Specialise and focus on one to one consulting so you have a secure foundation. Then build a more leveraged, scaled model. How you make your money is much more important than how much money you make. My focus was primarily on serving and creating a better experience for our clients than anyone else in our industry. There are 4 ways to increase cash flow in your business and these are relevant to anybody whatever phase your business is in; - Push back any money you owe – you can negotiate terms that push back payment terms if you communicate effectively with suppliers. - Pull forward money you are owed – contact clients and offer them the opportunity for a discount if they pay upfront this can benefit both them and you. - Borrowing – this can be a smart move if you can borrow with favourable terms. If the return is better than the cost of borrowing then it can be worth doing. - Get new sales – look at when you can make sales and gain sponsorship to offset costs as rapidly as possible.   BEST MOMENTS ‘Being in a place of desperation made me take action’ ‘I was inspired to create events that were about serving rather than selling’ ‘The success would never have been possible without having been at that absolute zero’ VALUABLE RESOURCES Empire Builders Podcast ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

The amazing Neil Shoney who hosts ‘The Shoney Show’ podcast talks with Nick about how to master Facebook groups and achieve the engagement that generates the conversations that turn into conversions. He explains the best approach to providing value and effectively using groups and challenges to create immersive experiences that bring engagement and multiple opportunities to make a sale. This is an episode that provides invaluable advice and great tips about what really works in digital marketing   KEY TAKEAWAYS There are  a lot of people who use Facebook groups as their primary source for generating  high ticket sales For high figure  sales, it’s about high-quality information delivered live with logical calls to action at the end The opportunity to ask a question when someone makes a request to be part of the private group can be utilised effectively if you position  the value in that part of the step Having a well-articulated question at this part of the process can bring in people who have already said yes Long term Facebook groups mean it has to be a high-level priority for you, short term ‘pop up’ challenge groups are better if you only want short term engagement If you are selling something use Facebooks conversion API, if you are looking for leads use Facebook lead ads The more aligned you are with one platform the more risk there is, you must diversify With high ticket sales and challenges, it’s about an immersive experience We want to give people the steppingstone towards the call if its high ticket When you get free challenges right there are multiple opportunities to make the sale it’s not just on the pitch You can put in great prompts for the highest engaged members to start conversations with you and conversations turn into conversions When a challenge is complete there are continuing opportunities for conversations that can become conversions   BEST MOMENTS ‘The percentage of people who say ‘yes’ is so much higher than you think’ ‘Free challenges work really well’  ‘It’s about high-quality information delivered live with logical calls to action at the end’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders Neil Shoney Instagram   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Dan Gregory host of ‘The Pandemic Podcast’ talks with Nick about why following the increasingly one-sided information about the pandemic he felt compelled to speak out and take action with his podcast talking a balanced critical view based on analysis of the data and the science. The pandemic has affected us all and Dan has grown a huge following in a very short time frame exploring the questions and seeking answers to a narrative that had previously had no counterbalance. Hear more about his vision, values, and tribe in this in-depth interview. KEY TAKEAWAYS I become very sceptical about some of the models that were being presented More and more over time, there has been a divergence between the data, the science and what’s been portrayed in the media The data was showing young people as been the least susceptible but they were being treated in an unacceptable way so I had to speak out It was about stepping up because this was about children’s futures, humanity, and society The impact I was seeing beyond myself created something within myself that said – ‘you have to step up’ There was an internal shift to leading and I spoke as my authentic self and to my true self I wanted to use my natural entrepreneurial curiosity to explore the questions and seek answers because there had been a narrative with no counterbalance to it It came from a deep-rooted desire to make an impact in that particular space. It has shifted how I am as a leader and entrepreneur and was driven by concern about what was going to happen to us as a society You need to understand what people are concerned about and the podcast content is built around not only my curiosities but also the curiosities of those who listen A deliberate approach to values was forged early on in the podcast Historical my driving force has been around elevating humanity and enriching the world The podcast has brought clarity around the structural and systemic issues in the world and how I can focus my vision on the areas I want to operate in.  Shifting the ways in which we operate and using my expertise and the tribe I have following me is a way to make changes in the world I want to look at how to create global solutions Where there is a problem there is a solution, where there is a solution there is an opportunity BEST MOMENTS ‘You understand the personal issues and frustrations of people’ ‘There have been some seismic shifts in the last twelve months and the world is changing ‘Humans were born to live not to just exist’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders The Pandemic Podcast YouTube ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

Nick discusses how to use email as a successful marketing tool and explains how even if you don’t think you have a database you probably do. It’s about finding a sweet spot with your audience and building a relationship through the content you share. When you offer the right content you can keep your subscribers and grow your engagement list. KEY TAKEAWAYS Even if you don’t think you have a database you probably do If you look through your personal emails you probably have hundreds of people who you could send to. I personally send to my email list on average three or four times a week An important question is who you are sending to and what are you sending to them Understanding your database and who is engaged is key It’s an engagement game to see how many people you can get on to your engagement list My email content is more often story, anecdote and philosophy based with a possible call to action It’s better to build a relationship with your audience If you want to keep your subscribers engaged you need to offer good content   BEST MOMENTS ‘You’ve probably already got an email list even if you don’t see it that way’ ‘Emailing three to four times a week seems to be the sweet spot for me’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                              

As a part of the ‘Meet the Experts’ series, Nick’s right-hand man Adam Ashburn talks about how everyone has an existing audience and the way it can be effectively monetised through serving and selling. Ultimately it’s about connecting and building long term relationships where you serve first with great value and earn the right to ask the questions that may bring sales. Adam shares great insight into how to get the balance right and find the sweet spot – always asking ‘who do I know’ and leading with value.   KEY TAKEAWAYS Everyone has an existing audience and can reach out to these people The question you always need to ask is ‘who do I know?’ Your phone, Facebook and email and other social media are your list now The question is who do you know? Who should be working with you? When you are connecting with other people ask them ‘who do you know who might benefit from being a client? People can be held back by a fear of being seen as hard sell How do you strike a balance between serving and selling? It’s about building long term relationships because it’s this that will bring sales in the future People want to play the short game in marketing and selling and it burns everything in its wake Lead with value so they get something genuine It’s giving value first and building relationships You need to connect with people who are your ideal client, serve them first and then you earn the right to ask the questions that may lead them to working with you With any offer, it’s less about the offer, its more about the structure of it  and how it’s offered to the prospect Transitioning from a conversation to selling is about seeding it well and being able to talk around it through case studies and testimonials   BEST MOMENTS ‘It’s about taking your community of people and creating within that a list of those who might be interested in your stuff’ ‘You have to earn the right to have a sales conversation with someone’ ‘Often there is business to be had right under our noses but we ignore it’   VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

How, when and why you might want to switch up your business model from one-to-one model, to a one-to-many model needs to be carefully considered It’s a great way to increase your income, reach more people and extend your impact and Nick has great advice on when you should make the transition and explains how to go about it because it’s all about thinking big but starting small with clear intention about sharing your message and reaching more people. KEY TAKEAWAYS Working one to one can restrict your ability to scale, you can only work with one client at any given time When you are giving time for money moving to a one-to-many model can help you to scale There is a place for one to one and it continuing to be a part of your business as you scale up Think big but start small You should from the very start have the intention of going to one to many in the future You can reach more people and have more impact When you reach the point of being near to capacity You need to  have at least 8-10 mentoring clients before you make a move into one to many The timing is crucial and often the bit people find challenging How is based upon where you are in your business BEST MOMENTS ‘One to many - It’s a great way to share your message’ ‘The timing is everything with the transition from a one-to-one model, to a one-to-many model’ ‘She was able to triple her income’ VALUABLE RESOURCES Empire Builders Podcast  https://keapnow.com/empirebuilders ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Clate Mask CEO and Co-founder of Keap software talks to Nick about building Keap (previously Infusionsoft) and the creation of culture Clate’s unique ability is being able to co-create a vision and inspire others to achieve it whilst having genuine care for those involved. He discusses the underpinning and absolute need for a vision, purpose and values if you want to bring people together in a  common cause and explains why If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture only an amazing one. https://keapnow.com/empirebuilders  KEY TAKEAWAYS Entrepreneurs can think it has to be perfect from the start and that’s why they never get started The vision at the start was nowhere near as big as it has now become, it’s about taking it step by step A lot of people have a grand vision to change the world  but it can be too big, think big but start small When you work with family trust is high and the connection is natural but you’ve got to be prepared, to be honest with each other and say what needs to be said As you grow It becomes a people game and many entrepreneurs have a leadership lock and fail to take on the leadership challenge As you get to 30 million your leadership team have to become united and effective as a team As a leader, you have to become the leader of a team that has synergy and cohesion The CEO has to be growing in a way that supports and effectively leads the team I love working with and building a team to accomplish a big vision My unique ability is I co-create a vision and inspire others to achieve it whilst having genuine care for those involved You can’t control others but you can control how you show up and being yourself Culture is a group of people who have come together with a common cause. It’s the vision, purpose and values of the company There has to be a deep ‘why’ and a big vision They are bound to what they are doing, why they are doing it and how they are doing it You have to hold your culture sacred and it has to be bound by people who share the vision, purpose and values   BEST MOMENTS ‘Things move a lot faster when there is a high level of trust’ ‘l love inspiring others and having genuine care for everyone involved in the vision’ ‘You have to be disciplined enough to create the vision, purpose and mission if you want to have culture’ ‘If you hire, train and fire to your vision, purpose and values it’s not possible to have a poor culture it will be an amazing culture’   VALUABLE RESOURCES Empire Builders Podcast  Keap Software https://keapnow.com/empirebuilders   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

Nick explains why joint venturing is the number one way to build your database audience without spending much on advertising. It’s an approach that can bring a better quality of lead and raises your profile through association. Good joint ventures are about your mindset and the intention of adding value and Nick shares great advice on having a mindset focused on collaboration and a flexible approach if you want to get into successful joint ventures that are long term relationships KEY TAKEAWAYS With joint ventures, there isn’t a big advertising  spend The endorsement of the other person means you get better quality leads The conversion rate from a website visitor as a result of a joint venture is higher The conversion rate from op-in to a buyer is higher from a joint venture than a cold advertiser The lifetime value of a joint venture customer is greater Your profile is raised through association with a joint venture You need to understand who will make a good joint venture partner for you You need a mindset of collaboration not competition Your philosophy needs to be Certain people will resonant with my message and not that of my competitor You have to have  a mindset focused on how you can add value to the other person Have the intention of it being a long-term relationship You have to have a mindset of ‘how can I find value for the other person’ BEST MOMENTS ‘I spent hardly anything on advertising in the first seven years it was all through joint ventures and it worked really well ‘It’s a great way to position yourself as an expert’ ‘We both come from a place of abundance with a mindset of collaboration’ VALUABLE RESOURCES Empire Builders Podcast  ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

Nick takes a look at the balance between sales and marketing and developing systems and processes He shares his own experiences and explains why it’s about the timing because any system needs to have clients going through it and so sales must be the initial focus but having a system of some sort is something that will benefit any business With great content that will help anyone in business get a balance that works this is a must-listen episode.   KEY TAKEAWAYS Any business will benefit from systems and processes What is going to be most beneficial to your business? Sales and marketing are the primary focus at the start and systems can come later You won’t know how effective a system is until it has had clients go through it Any system will need refining as the business develops You need to achieve a balance between systems and sales and marketing Start with sales and marketing and as soon as you get some results and clients set up the systems and processes you need Developing your systems and processes is ongoing as your business grows You need to work out what sells and have a proven concept before you set up systems and processes   BEST MOMENTS ‘Some people start to build systems and processes before they have any clients’ ‘We are continually working to optimise our systems and processes’     VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                  

Nick shares great content about building and growing your audience in response to questions about this from his community. Those who are successful are those who have invested time, energy and resources in building their audience and Nick has some great advice on how and where to get started so listen in and get focused on audience building and getting connected.   KEY TAKEAWAYS Those who have the best chance of success are those who have invested in time, energy and resources in building their audience over a sustained amount of time Those that are finding it challenging are those The size and quality of your audience is crucial You can effectively build an email list through partnerships with people to who you can add value. Make sure you get peoples phone numbers because this provides a great way to get in touch and let people know about things you are doing You can build your audience on Facebook by hanging out in other people’s groups making comments Build your Facebook profile with as many people as possible LinkedIn can help with targeting people in your business space. There are lots of different places you can build an audience but focusing on one or two platforms at any time is effective Building your audience by collaborating with people who have the same sort of audience as you can benefit everyone    BEST MOMENTS ‘It’s the size and quality of your audience that establishes your level of success’ ‘Sharing your life really helps to make connections’ ‘How can you best invest your time to build and grow your audience?’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                      

In this episode, Nick talks to Tony Vee who provides great value and content on the   psychology of success. 96% of the population are living with irrational fear and struggling to move forward but Tony has great advice on how to change this by choosing to embrace courage and trust. Pivot your mindset, let go of certainty and embrace uncertainty to move forward and succeed   KEY TAKEAWAYS I have created a model with a red world and the green world We are supposed to have some fear in our lives but in today’s world, we have moved into a place of irrational fear We have become risk-averse 96% of the population are living in the red world and in fear You can learn to control your irrational fears and move to the green world No strategy can help you and you can’t attract the right people to you if you are in the red world You only need to step into the green world to attract the right people To get access to the green world you need to have trust to move forward along with choosing to be courageous in uncertainty To embrace trust and courage you have to deal with uncertainty When you are uncertain you move into a fight or flight mode Plans are useless but the planning process is invaluable Testing and measuring is a phenomenal way to move forward successfully Most people give up but you need to approach everything with tenacity and a willingness to test. When you take charge of a situation then your power increases Be an observer of yourself, very self-aware and learn to change your focus   BEST MOMENTS ‘Being courageous is something you chose to do’ ‘You have to let go of certainty and embrace uncertainty’ ‘The attitude in your head and being able to pivot is key’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

THROWBACK- My #1 BIGGEST Piece of Marketing Advice   THROWBACK to episode 9! For those newer listeners who haven’t listened back to Nicks initialepisodes, we are revisiting a Podcast where Nick shares key marketing advice. Nick explainsexactly how anyone can do it with their own marketing and advertising.There will always be fads in marketing and advertising but there are foundational aspects thatwill be forever true. Making sure your advertising doesn’t look like advertising is key becausenobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nickhas been hugely successful with this approach.   KEY TAKEAWAYS• You’ve got to make sure your advertising doesn’t look like advertising• Nobody likes being sold to but people love to buy• Think about the subject lines for emails – does the subject line look like an advertising line?• Creating a disarming subject line that encourages curiosity is key.• Social media platforms were not designed as marketing platforms they were designed so thatpeople could connect so the closer your advertising is to this format the more successfulit will be.• Posts with pictures have higher engagement because it’s what social media is designed for.• The most successful adverts on television are those which evoke feelings.• Whether its images or the copy, always filter through the lens of ‘how can I make this not looklike an advert? How can I make this content-led and engage people?’• You’ll get more engagement and sales by not selling all the time   BEST MOMENTS‘I love to create campaigns that don’t look like they are selling’‘The best subject lines in an email evoke curiosity‘The best performing posts I make on social media platforms are those that have pictures of meand my family’   VALUABLE RESOURCESEmpire Builders Podcast   ABOUT THE HOSTNick JamesNick dropped out of university at the age of 21 and failed spectacularly with his first coachingbusiness, which forced him to take a £16k/yr telesales job.Within 12 months he was the top performer and left to start his second business at 24. This timehe discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 inpersonal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. He then co-founded a multi-million-pound marketing company, which he exited in 2015, andcreated Expert Empires.Today, Expert Empires is known as the UK's number one business event for Experts, withworld-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson,David Goggins, and Lewis Howes gracing the stage.Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors taketheir businesses from zero to six figures and beyond through his Expert Empires Mastermindprogramme.

Nick joins the host of the ‘Lovefly Fear of Flying’ podcast Paul Tizzard to talk about self-limiting beliefs and the restrictions we put on ourselves Fears can be found in all areas and Nick shares great advice on the importance of getting educated and understanding the fundamentals. Along with why learning to control your state can make the difference moving you to a point where you can ultimately conquer your fear whatever it is.   KEY TAKEAWAYS   All entrepreneurs and business people face fear Being able to control your mind, thinking and emotions and reduces the fear Fears about the unknown are present in all areas Fear comes from not understanding so getting educated and learning about the fundamentals is key You need to work on mindset and emotions to learn how to create the right state when you are in a specific situation Overcoming fears becomes harder as you become older You need to explore why it’s important to overcome the fear Fear is a state and we can choose to experience a particular state at any time Understanding the fear is the first step in overcoming it You need to be able to rationalise the fear and take control of it Anyone in a fear state has a particular pattern of breathing Key indicators of a fear state are physiology and language patterns The fastest way to change state is through changing your breathing Rehearsing for anything makes a difference   BEST MOMENTS ‘At the beginning, I was quite a nervous flyer’ ‘Understanding how it works made a big difference to me and reduced the fear’ ‘Most of the time the fears we have are irrational’ ‘All fears are context dependant’   VALUABLE RESOURCES Empire Builders Podcast  Paul Tizzard    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                  

Lisa Nichols is the Founder of ‘Motivating the Masses’ and a world-renowned motivational speaker and this is an amazing opportunity to hear her speaking on the Expert Empires stage. She shares some great practical advice about why you need to be radical and non-negotiable if you want to make the changes that will move you to the next level and mean you can put into action your superpower. Ask yourself if you are willing to own your highs and your lows and everything in between and if you are willing to take the risk and make the leap and if you are, then like Lisa you can learn to soar.   KEY TAKEAWAYS I was willing to go learn what I needed to learn, know what I didn’t know and do what I hadn’t done yet to become the woman I am today Some people love to dream but don’t want to do We learn from each other and you need to understand what you are willing to do. Are you willing to be radical and non-negotiable? When you have a superpower and you put it into action you become a superhero Always be committed to speak to and inspire but not to impress and allow your growth to be a by-product of serving Your mouth and brand are the front doors to your business and if you want people to see you, you must get the brand and oracy right When people come to you it’s possible to transform their lives. You need people to meet your soul and  want to know you and your emotions When you connect with people they will choose you The audience connection formula - me, we - creates a magical connection about being together Money is a tool and a team manager, you need strong tools and a good team Non-monetary currency are all the things you can get from offering free service that you can cash in later on The valley technique is the concept of speaking to your big achievements and your low points It’s about stepping into the next best version of yourself and not be a hostage to your past Are you willing to let people see your heart?   BEST MOMENTS ‘I set out to transform lives’ ‘When I turned my crawl into a walk, and my walk into a run and my run into soar that when ‘I decided I wanted to other people do the same’ ‘If you are electrifying enough people will find you’   VALUABLE RESOURCES Empire Builders Podcast        ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                              

John Kenny, the relationship guy and author of ‘The People Program How to Overcome Your Blocks to Success’ talks with Nick about why the most important relationship you have is with yourself and how with awareness and self-reflection you can understand why you respond in the way you do Take the time to analyse the experiences you have and understand why you responded in a particular way because at any moment we are only asking ourselves what does this mean and what am I going to do about it? but it’s these life events that ultimately shape us     KEY TAKEAWAYS The most important relationship you have is with yourself and if you attract a certain sort of person to you this is because of how you are projecting yourself If you don’t take up opportunities, procrastinate and don’t believe in yourself it’s likely you don’t have a good relationship with yourself You are only able to be judged by others in the way you judge yourself Awareness is key and self-reflection is important to help you understand why you do things Understand the meaning of your life events to you and your emotional response to them and what’s stopping you from moving forward You develop your sense of ‘you’ in your first seven years of life Personal beliefs and patterns of behaviour are established very early on in life and can only be changed when you recognise them Imposter syndrome is when you are good at something but don’t recognise it in yourself You need to understand how to manage your limitations in a positive way Understanding what you want from a particular situation is crucial At any moment we are only asking ourselves – what does this mean and what am I going to do about it?   BEST MOMENTS ‘You have to be comfortable with yourself and who you are’ ‘If you don’t give something a meaning then it doesn’t matter’ ‘As human beings, we all have very different needs’   VALUABLE RESOURCES Empire Builders Podcast  www.johnkennycoaching.com/bookgiveaway     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

Fabienne Fredrickson author of ‘The Leveraged Business’  has built a coaching and training business that has been at multiple seven figures consistently for thirteen years and in this episode talks to Nick about what it really takes. They discuss why you need to run your business on your terms and why having the belief that money is available to you and that you deserve it is the point when you make the mindset shift from fear around money to faith around money With great content about successfully leveraging your business to move up to the next level, this is an episode packed with value and will resonant with all those building a business and pursuing their dreams.   KEY TAKEAWAYS People burnout and falter because they forget to take downtime We are not human doings we are human beings In reverse engineering our business we needed to put our own needs first and put a deadline on it If you want to work with me creating a win, win it needs to be on my terms If you can’t run your business the way you want to then what’s the point? I want our clients to have high self-worth, know that they deserve more than others think they do and go after their dreams unapologetically and with a bold heart If you really understand how a client is wired and give them what they want and what they can’t get elsewhere then they will stay with you for life. You should utilise your natural energy to achieve success and be who you really are Everyone has an imprint of how they should show up in the world The focus is always mindset and making a shift about what you deserve At every level, you will experience a new devil You need to understand that everyone has a money ceiling and it’s about knowing what your ceiling is and pushing continually to raise it Wealth consciousness is about a belief that money is available to you at all times and that you deserve it. The world is not linear and when you understand the quantum field and that everything you put your focus on incessantly manifests itself into your life then you can shape your life If you want to move to the next level you need to learn how to leverage all areas of our business.   BEST MOMENTS ‘So many people are running a business in a way that doesn’t  make them happy’ ‘You realise how people are wired collectively’ ‘Making the mindset shift from fear around money to faith around money’   VALUABLE RESOURCES Empire Builders Podcast  https://theleveragedbusinessbook.com/   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

In potentially the most impactful episode ever, personal coach Nikki Vee, talks to Nick about the dynamics of personality styles and the psychology that underpins how we interact and communicate with each other. The DiSC model describes the four main personality styles dominance, influence, steadiness and compliance and using this tool in business can be the key to moving to the next level. Understanding your own profile and appreciating that someone else is different to you is crucial in building your empire. When you have self-awareness and are being you then everything is better and this episode is a great way to find out how to be who you truly are   KEY TAKEAWAYS The way we interact and communicate with others falls into four categories (dominance, influence, steadiness and compliance High dominance and high compliance are  left-brain orientated, the masculine and ‘doing’ part of the brain Those with high compliance are very focused on the doing of the task and not the end goal Influence and steadiness are right-brain orientations, this is about emotions and is more feminine A high steadiness person wants to know what’s going to happen in the future It’s a rare thing to be just one of the categories, most people are a combination of two To be successful in sales long term a person needs to be a combination of influence and dominance in their profile People operate from a position of thinking others think like them and want the same things but this is not the case. Understanding others personalities better means when there is less conflict and discord, it’s about learning the philosophy of human psychology When you are being you and in your natural style everything will work better If you are presenting yourself to the world with a mask people see this as who you are Find out what your natural style is and find a strategy to grow your business that is aligned with it If your natural, adjusted and stress profiles are all the same everything will work better   BEST MOMENTS ‘You come home to who you really are and live your life in your most natural style and the journey is about noticing when you have adjusted’ ‘In a stress situation whatever is dominant will become more exaggerated’ ‘Understanding the philosophy of personality styles took our company to the next level’   VALUABLE RESOURCES Empire Builders Podcast https://www.expertempires.com/wp-content/uploads/2022/09/DISC-Podcast-PDF.pdf   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Co-founder of Carrington West and host of the  ‘Mindset Musing’ podcast Simon Gardner joins Nick to discuss how he has built a multi eight-figure business. They agree that it’s about thinking big and starting small and Simon talks about how he has built his business and created a culture that is people-centric and ensures that people love to come to work. To access the right people Nick has honed his recruitment process and explains the personal  attributes that are the basis of the process and why it moved his business to the next level in this episode packed with great content.   KEY TAKEAWAYS It all starts with a daily ‘to-do’ list It’s all about the culture in a business we put the people in the centre The first sentence of our vision is about people Culture is something that takes place when you are not there We hire based on the personal attributes of resilience, grit and determination We hire people who have the things you can’t train and then create great people Personal development and learning is part of the culture and you have to start by leading by example If you are absorbing the right sort of content your brain starts work in that way In a sales organisation, people don’t do something unless they see results We offer the tools for self-development and let people come onboard themselves There is a difference between delegating a task and abdicating responsibility for a task It can be advantageous to bring in staff prior to the point at which you need them   BEST MOMENTS ‘It’s nailing the culture and getting the people-centric thing right’ ‘You need to make sure that people love coming to work ‘It’s really changed how we recruit’    VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick shares great content on the ‘Coalface Stories’ podcast providing an insight into his routines and what his superpowers are along with how he has built Expert Empires. He explains what’s important when you are creating a business and discusses personal development and the role it can play in having perspective and increasing the speed with which you can scale your business. He also talks about the changes he made to move Expert Empires onto the next level, getting clear on the vision through truly understanding the purpose, mission and values.   KEY TAKEAWAYS My superpower is building relationships, rapport and being able to find a connection When you start to experience success finding the time to get everything done is one of the greatest challenges I’ve been around the personal development arena since I was a kid so having Tony Robbins to dinner would be really cool Expert Empires was inspired by wanting to serve create value and provide great content I knew it was a good idea because my competitors told me it was a bad idea so I knew it was going to disrupt them and make a difference in the UK It was about a world-class experience with good content and value When you’re starting out you have to find something to specialise in and own that space in the market. Initially, I was providing a service for money and then began providing events and running Masterminds Building the team and creating opportunities for people to work in a great environment and develop personally is what has been really important When you start out you need to find an area to be a specialist in and be prepared to work with your network and contacts More than anything sales are what’s important and knowing how to close successfully I’ve always invested in personal development and it can speed your business growth   BEST MOMENTS ‘The superpower I’d like most would be the ability to stop time so I could get more done’ ‘You don’t want to go to an event and be the smartest person in the room’ ‘You have to get clear on what you want to do’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Nick is with his business partner Matt Elwell talking about their partnership and what it takes to sell and close professionally. They discuss the process developed by Matt and why selling is all about asking the right questions and ultimately earning the right to close with a solution to someone’s problem. There are many, many salespeople out there who don’t understand sales and this is an amazing opportunity to hear from an elite closer who knows what it takes to create the right mindset and be in a position of trust with the individual whose problem you are providing a solution for.   KEY TAKEAWAYS When a human being is emotionally attached and has a vision of a result in the future they will do everything they can to get to that point You have to believe that your product or service is going to massively change someone else’s life Ask yourself what results will someone get if they invest in my service or product that they are not getting now? Selling is asking powerful questions not telling people why they should do it The critical element is to be certain in yourself about the product or service you are offering Selling is asking and committing to understanding what result would resolve the problem Selling and closing are two totally different skills and when people understand this the magic happens Selling is a commitment to understanding what others need from you, closing is presenting the solution when you have earned the right to. When you don’t ask you have to use assumption and presumption and then fear sets in. Before someone comes into your pipeline they have to be qualified and attached to wanting or needing the end result. The skill is to move people along on the journey building rapport.   BEST MOMENTS The sales trebled in a month ‘The greatest closer I’ve ever met’ ‘You have to have an inner certainty that you are the solution to their problems’ ‘Selling is asking and understanding and deciding whether you are a good match’   VALUABLE RESOURCES Empire Builders Podcast  The Elite Closing Academy   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Nick explains that in business it’s not your team or cash in the bank it’s your database and the relationship that you build with it that is your most valuable asset. There is a distinction between your database and your audience. You can have an audience across social media but you don’t own them and the real value is in the relationship you build with your own database. A database is an audience you can communicate with as much as you want and Nick explains exactly how to nurture your database if you have one already and how to get started on building one if you don’t because building a relationship with your database is the key to developing your most valuable asset.   KEY TAKEAWAYS Your database is the audience of people you have access to and can communicate with as and when you wish. A social media audience is important but not as important as your own database with contact details and addresses. You need to take the audience you have on social media and move it into a database You have to own the data so you can communicate when you want It’s about being able to build a relationship with your database Consistent communication with your database is vital with the right balance of serve and sell. By serving the database you are building the relationship and goodwill for when you are selling. Whatever you are doing you need to do it consistently and you can up your communication gradually. The sweet spot for me is 3-5 communications per week, it’s about finding the balance To build a database you need to have a webpage where someone can enter their details in exchange for a free resource. The best time to start building a database is now. If you already have a database you need to nurture it because it’s all about your relationship with the list.   BEST MOMENTS ‘Your database is an audience that you own and have control over’ ‘I had no customers, no clients no cash but what I did have was a database’ ‘Over time I built a relationship with that database’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

Andy Proudman and Piers Ward, co-founders of ‘Me and My Golf have built a multi seven-figure business in an online niche creating the largest golf coaching platform and community on the web Understanding what people want and giving them something that helps them is key along with patience and self-belief and Andy and Piers have successfully built a global platform through their content and passion Hear about how to build an online presence, brand and following with customer engagement that creates a global community in this episode that is a must for anyone who wants to increase their following.   KEY TAKEAWAYS We had a passion to help people and created a platform where golfers can get more content and value than they could get during a one to one lesson. We wanted to put out the content and we knew there was demand It’s about getting started and improving as you move forward, it’s a never-ending process of reviewing and tweaking. You have to get over yourself and your nervousness and get the content out there We wanted to create a business that would be earning money while we were sleeping Everything in our content is about what people want and is customer-led. You need to understand how the algorithms work and what keywords matter People are impatient with time and the first 5-10 seconds is crucial Questions are a good way to increase engagement You have to play the YouTube game and you have to understand people You need to call the person watching to action if you want to increase your following You need to be patient and build your audience to create opportunities for monetising Having a product that has a method means people look at it and can’t see how they could be without it The key is a tangible measurable outcome, you need to sell people what they want and give them what they need.   BEST MOMENTS ‘We became these value machines  just putting out content all the time’ ‘You have to start somewhere’ ‘I never worried about it not working out, it felt right and now we have the best job in the world’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                          

‘Camera confidence’ coach Adam Woods who has extensive expertise and experience as a creative director at the BBC, ITV and the Discovery channel along with 15 years as a filmmaker and he talks to Nick about why ultimately you are your brand and why the journey to sharing your message is all about getting in front of an audience and building trust and confidence. This is a great opportunity to hear great tips and advice about the art of being in front of the camera and what you need to do to connect and engage with your audience successfully.   KEY TAKEAWAYS Speaking on stage and speaking to the camera are 2 very different things A lot of what we do is not about technique and skills but about knowing who you are and your integrity I train about managing your state and getting into a place of contentment and self-assurance You need to be really clear on who you are and what you are saying You need to adapt your style, pace and tempo to meet the needs of those in the room Getting confident in front of a camera is now a must-have You have to be very sure about who you are, why you are there, who you are serving and the purpose of your message Getting your message to land and create a connection is an art in itself You need to be in empathy with your audience serving them and meeting their needs You need to have a congruent message You need to understand what the fears and desires of your audience are and speak to that It’s creating the connection authentically in a way that the audience really want Consistently showing up is what builds and creates confidence for both you and your audience.   BEST MOMENTS ‘It’s about the power of intention and how we bring our energy and listen carefully to others’ ‘The camera is a powerful tool for sharing your message and passion with others’ ‘The foundation process is about focusing on who you are and who you are serving’   VALUABLE RESOURCES Empire Builders Podcast  Join the Camera Confidence Club here: https://www.facebook.com/groups/camera.confidence.club Book 30 mins with Adam here: Cameraconfidencecoach at Taplink   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Connection is queen and Sam Rathling, LinkedIn Expert delivers a Masterclass in how to use LinkedIn to make the connections that will make a difference. Lots of people are on LinkedIn but most don’t know how to use it to attract their ideal clients, those who listen and learn from Sam do. She explains why visibility and credibility bring opportunity and why you need to always turn strangers into friends because you never know where it will lead. This is an inspirational episode that encompasses both great tips and content along with Sam’s own inspirational story.   KEY TAKEAWAYS There is a big difference between being on LinkedIn and effectively using it It can totally transform your business and generation leads Only 3 million people are actively creating content for LinkedIn Ask a question and you will get an answer creating engagement. When you add one person you gain a secondary group, that person’s contacts A person may not be your ideal client but someone in their network will be Visibility plus credibility equals opportunity When you put out great content people are attracted to you and want to work with you Social selling is the art of selling without selling, it’s selling through  relationships online There is a social selling index on LinkedIn that tells you about how you are doing on LinkedIn Proactive is when you are actively prospecting every day the people who are your ideal client. You need to know who you are targeting because if you are targeting everyone you are targeting no-one What industry are you targeting, what size of business are you looking at? Who do you want to talk to? Do you want clients everywhere or will it be better to focus on a particular Your headline is one of the keyword-rich areas that you need to use effectively Your profile needs to speak to your ideal client and you can rank highly on LinkedIn through the use of keywords   BEST MOMENTS ‘First, you need to get visible and build trust’ ‘If you have a great profile with great content people will come to you’ ‘I receive four hundred plus inbound leads every month, I don’t spend a penny on advertising’   VALUABLE RESOURCES Empire Builders Podcast  Sam Rathling LinkedIn   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Nick is with Jeannette Linfoot host of the ‘Brave, Bold, Brilliant’ podcast talking about the experiences that have helped him to develop skills that are now invaluable in his life. He shares an insight into his life growing up and candidly discusses both the challenges and the highlights of being in business The creation of Expert Empires is the realisation of Nicks passion to build a business that provides great content and a community that supports and adds value and he talks about the importance of the right strategy at the right time and why you need to start small but think big.   KEY TAKEAWAYS The two sides of my family were very different and having two different views of the  world is very valuable I enjoyed the stability on one side and the unpredictability on the other so it gave me appreciation and empathy for everyone. It’s all about having to adapt to the environment you are in Spending time with older people is a very valuable experience for any young person Developing the communication skills to be able to effectively work with a huge range of people is invaluable. Lots of business people and entrepreneurs build their identity around their business. If you leave the business it can be very challenging for your self-worth if your identity is built around your role. Whether it’s your job or you are the business owner it’s a role, not your identity Investing in the people around you and building relationships means there are people who can help you if you need them. You need to teach the people who are getting started the strategies they need at the start A strategy is doing the right thing at the right time Your vision needs to be your purpose, your measurable journey and your values. Think big start small, think about where you want to be in a years’ time and then what you are going to do now Everyone in the team needs to be part of the creation of the vision   BEST MOMENTS ‘My sense of self-worth was attached to the business’ ‘How you make money is far more important than the amount of money you make’ ‘Make a start and take action’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

Nick is talking to  Amy Rowlinson about the creation of Expert Empires and the ‘why’ that drives him forward every day. They discuss his journey and why it’s important to serve, support and inspire and build something different. Expert Empires was created from a desire to redefine events and it’s continued to evolve supporting experts in their businesses across many varying areas and through the ripple effect impacts on their clients. this is a great opportunity to understand more about Nicks ‘why and the importance of value and support.   KEY TAKEAWAYS Expert Empires was created from a desire to do something different and create value and support. If you want to serve, support and influence people the best way to do it is by example not by telling. Now people ask me how I’ve done things The podcast is a great medium to share content and very accessible to everyone As my businesses have progressed my vision has become bigger. I’m very good at strategizing and helping people in the expert space. I’m good at helping experts to make a difference and this means I’m indirectly reaching their clients through a ripple effect I had to work for an entrepreneurial company to learn how to run a company Money is not everything but can be used as a measure of value. If you have a seven-figure business you are reaching significant numbers of people It’s about supporting clients in the best possible way. In a well-rounded peer group you need to have mentors, people you aspire to be like, mentees because there is a duty to pass on the knowledge and expertise you have and people at the same level as you are currently. We have built something that is different from other Mastermind programs. It’s about having the opportunity to see what choices are available and learning to ask if that choice is serving you.   BEST MOMENTS ‘I felt the events industry had become sell, sell, sell and I wanted to do something different’ ‘The best way to inspire is through example’ ‘I love giving opportunities to people’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Nick James talks to Paul Mort about how he began Expert Empires and why you need to focus on a strategy that plays to your strengths when you create any business Sometimes you need to trust yourself and take the risks because it is the risk-taking that defines being able to overcome the fear and move towards success. In this candid conversation, Nick shares why it’s important to understand what really makes you happy along with great advice on how to learn from the challenges and achieve your vision.   KEY TAKEAWAYS My vision was to create the best of what I had seen in the US I realised that high-end masterminds for those who are already earning 6-7 figures didn’t exist in the UK Everything I have built has been about filling a gap in the market I realised that I had a skill set that I could teach to others Whatever your area you need to focus on a strategy that plays to your strengths I’ve created a model that works for an audience When you begin with the ultimate world-class speakers the pressure is in being able to continue at the same level. I learnt that my happiness and self-worth was entirely connected to the business. Having to start again removed the fear and proved to me that I could do it all again It made me a bigger risk taker because I know that whatever happens, I can build again Looking back can help you to see how far you have come You will never achieve success if you haven’t experienced failure and overcome it. Money doesn’t equal happiness and having no money doesn’t necessarily mean you will be unhappy   BEST MOMENTS ‘I’ve always been good at the marketing and promotion of events’ ‘Putting on a show comes naturally to me’ ‘I went from seven figures to zero the following day’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

Nick and Adam discuss both what’s working well and what’s not working well in marketing campaigns currently. The landscape for marketing is continually changing so being able to test, measure and adapt your marketing strategies to achieve the right balance is crucial. We are subject to 1,000 – 2,000 marketing messages every day so getting your message right is the only constant and the most important aspect of any campaign. This is a great opportunity to hear about what truly successful marketing looks like and why you need to have continuity and focus in your marketing if you want to make it work KEY TAKEAWAYS What works best at any time is having a plan and you need to have an individual plan for each route There must be continuity in the message from start to finish If you are always looking for the quick win you are always going to be searching for the next thing If you put the time and effort, energy and attention into one campaign working well it can work over a longer period of time Mapping a campaign can identify the part that is not working There are key data points in any campaign Knowing the data and the numbers is a crucial element in any campaign The relationship between sales and marketing is vital in identifying any steps that are not working The standard lead generation campaign no longer works as well as it has previously. Leading with content is successful prior to direct marketing It’s important to test to see what works Either end of the spectrum is unsuccessful you need a combination of both content and direct response marketing The only thing that doesn’t change is getting your message right You need to adapt marketing campaigns with the changing trends and patterns   BEST MOMENTS ‘Focus in on one campaign at a time’ ‘We still try and keep our focus on one thing at a time and execute it really well’ ‘Too many people try to do too many things at the same time’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick discusses what an expert is and how he has built his expert empire to support others build their empires. He talks candidly about what really matters, the value of a diverse network and why having humility and being able to admit when you’ve made a mistake are important things to learn as you move forward. He shares a fascinating insight and some great content about his own learning journey and reflects on what he would have told his younger self starting out and why being skilled in asking the right questions is key.   KEY TAKEAWAYS My biggest advantage at the start was that I already had an extensive network The network I have built and the contacts I have are my most valuable asset It’s helpful and healthy to have people around you that are playing a bigger game and it’s also of value to be with those to who you can add value and mentor It’s important to find a balanced peer group to surround yourself with to support you and who you can support Collaborations are something you can do from the very start but you do need to be clear about what you are bringing to add value. Sometimes people can be short-sighted in their view but it’s about the value long term in the relationships you build Realising that when you make a mistake you need to put your hands up to it is really important There is something powerful in saying you are wrong A degree of humility is endearing and an attractive trait in someone Everyone has moments of self-doubt and it’s important to acknowledge that it’s normal When you have normalised it you can deal with it and move past it There isn’t a ceiling for anything it’s about thinking bigger and you need to think bigger over the long term   BEST MOMENTS ‘Often the value of the deal is quantified further down the line’ ‘There were a lot of people who connected and resonated with me because I put my hands up and said I was wrong’ ‘I don’t really believe in being self-made exists it’s about the team around you’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

Nick talks to Ellie McKay, one of the founders of The Combined Property Group and creator and host of the ‘On a Mission’ podcast. As a multiple business owner and entrepreneur best known for property Ellie’s ‘superpower’ is building relationships and in this episode, she explains how everything changed when she started focusing on what she could give other people and connecting from a place of authenticity. Ellie raised four million in a twelve-month period directly on LinkedIn sharing her authentic self and adding value because ultimately people do business with those they know, like and trust and when you build the right relationships the opportunities and people will come to you.   KEY TAKEAWAYS I switched my focus from what I could get from other people to what I could give other people I focused on getting to know people on a deeper level connecting from a place of authenticity When you are putting yourself out there it’s about sharing your authentic self The posts about behind the scenes stuff and the ups and downs are what really resonant with people People do business with those they know, like and trust With any marketing, you need to reverse engineer and really understand who your customer avatar is Everyone knows that things go wrong, what they want is to know how you deal with the challenges, how are you going to resolve them It’s not what or who you know it’s who knows you because if people don’t know who you are they can’t do business with you Having an online presence becomes your CV and brings many other opportunities You need to achieve a balance between content and a call to action   BEST MOMENTS ‘Focusing on what you can give ultimately gets you more’ ‘Sharing the ups and the downs attracts people to you’ ‘The opportunities are created because of the relationships that are built’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Those in the early stages of building their business frequently ask Nick about how you decide on a niche area and many are fearful about making a choice and getting this wrong. The reality is it’s much easier to get started if you specialise in a niche area and market to a  specific customer avatar and Nick explains exactly how to become a specialist and shares a great checklist that will help anyone to decide on their niche area. With the great content Nick shares anyone can work out what their specialist area should be and how to market as a specialist to a specific customer avatar.   KEY TAKEAWAYS It’s much easier if you specialise and are working in a niche area rather than trying to market to everyone When you decide on a niche it doesn’t mean you have to stay with it forever it’s a way of getting started Take whatever a product or service does and specialise in serving a certain group of people, decide who the product or service is for. What’s the biggest pain they have that you can solve, the more aware they are of the pain the more you can help them Pick a specific group of people and solve a specific pain  to get started What is the measurable result you can promise Focus on what they want and their problem not what you think they need or their problem is. What do you care about most? who do you care most about serving? Where do you have the most credibility? Either through your own personal experiences or the results of your clients The more credible you are the easier it is to craft a message that resonates and attracts   BEST MOMENTS ‘It’s much easier to get attention in a niche market’ ‘Niching is a marketing tactic, not a life sentence’ ‘We started off super specialised and niched and it helped us to grow quickly’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                            

Nick is often asked about what he is doing right now in his businesses so in this episode he shares great content about his priorities at the moment and the actions he is taking to achieve them. Working quarterly the current three priorities for Nick and his team are to attract an abundance of buyers, not browsers, create a 10/10 experience for both clients and the team and to launch the first big in-person event in the UK in 2021. With ambitious priorities, this is a great opportunity to hear in detail about the actions Nick and his team are taking to successfully achieve their goals as Nick explains exactly what things look like in action.   KEY TAKEAWAYS Attract an abundance of new buyers, not browsers Sales of Mat Elwell’s ‘Open with a Close’ book is a lead generator selling through Facebook and YouTube ads. You can build a database but a smaller number of people who have bought something is a group of people who are more committed than a larger group who access for free. Our Pop up products are a short course that is easy to consume and easy to buy. the pop-up product for Expert Empires will be focused around mastermind and for the Elite Closing Academy, it will focus on how to overcome money objections. The biggest challenge with sales is people responding so we are focusing on connecting with people in other ways first. We are working towards a more structured plan for the initial consultation with a client and restructuring the Mastermind groups to make them smaller and more intimate. Creating a directory for all the clients provides them with more exposure and helps them to connect more easily with each other. We are currently streamlining all our data to ensure it’s easier to navigate and access. In September/ October this year there will be a face to face  Expert Empires event.   BEST MOMENTS ‘A different platform gives us a wider reach ‘I’m an open book and more than happy to share’ ‘Launching Pop-Up Products  is about attracting buyers not browsers’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Any empire builder has the potential to be the greatest asset of the greatest weakness in their business and being able to make sure you are performing at your optimum level is key. Nick shares the critical importance of quality sleep when building your empire and shares how he has changed his own sleep patterns and the benefits. When something is measured, it creates focus bringing decisions and actions that improve outcomes and tracking your sleep patterns provides the data you can act on.   KEY TAKEAWAYS The speed at which you can build your empire is proportionate to your performance as an individual If your performance is at an optimum you can grow your business faster What you can measure will always improve When you are measuring something there is a focus that will change decisions and actions and improve outcomes. Tracking your sleep provides data that you can act on, It means you focus on improving the outcomes. Eight hours of quality sleep will give you sixteen productive, efficient hours during the day where you are really on your game You can’t build an empire operating at less than your full capacity You have the potential to be the greatest asset to your business but also the greatest weakness if you are not performing at your best   BEST MOMENTS ‘It’s about finding the sweet spot and considering quality over quantity’ ‘I’ve been really paying attention to the stats and data’ ‘Focus more on your sleep and energy to give yourself the best chance of building your empire’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

The Rebellious Business Network launched at the beginning of the lockdown is now a six-figure business, founder Cordelia Kate talks to Nick about how she has achieved such phenomenal growth and why you have to get very clear and then get very loud. The Rebellious Business Network brings together coaching, collaboration, community and knowledge and helping people to stay connected with other like-minded and resourceful entrepreneurs it’s a different type of networking that can take a business to the next level and Cordelia shares some great content for any empire builder building a business.   KEY TAKEAWAYS When the rebellious Business Network was launched it was about helping people who needed more clients or to be able to pivot online. It was about bringing together, online, what people needed to market their businesses I got louder in a way that was about helping people without asking for anything in return and that’s when the magic happened. You’ve got to get clearer, then get louder and then you’ll get sales Have a pillar event weekly that takes place inside a Facebook group If it’s super accessible, free to join and happens regularly at the same time people will access it. The key is having something valuable that is wrapped in the form of pillar content that will help people now. Drive everyone to one place, with no barrier to access When you focus purely on making money you become accidentally selfish and unable to see the power of doing things that don’t have a direct financial impact but do provide high value   BEST MOMENTS ‘You can’t be loud if you are not clear because you won’t have the confidence or make sense’ ‘I’m all about organic marketing and no paid ads’ ‘The intention at the start is all about them not you’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                                          

Interviews are an amazing way to build your credibility, authority and positioning by association, through standing alongside others who have amazing reputations in your industry. There are key elements that woven together create engaging and memorable interviews and Nick shares great content on shining the light on the guest, your mindset, the right research and the value of being a great conversationalist. Doing great interviews creates great content and this is a great opportunity to understand how it’s achieved.   KEY TAKEAWAYS Make it about them not about you – people let their own egos get in the way, it should be all about shining the light on the guest and bigging them up to elicit the best possible responses for the audience. You need to have done the research and have 2 or 3 points that capture why they are important. Use the research to create a short punchy personal introduction. Don’t ask about their back story get started with a specific question Question, answer, question answer is much more interesting than a long monologue. Create a non-linear list of 5-10 questions this means you can be flexible and dynamic during the interview It’s important to be able to ask questions that you think of during the interview You are always digging for the answer below the answer The skill of an interviewer is to draw out interesting answers from the guest I go into the interview with the mindset of asking questions that are relevant and those the audience. To be a better conversationalist you need to ask questions that don’t elicit one-dimensional answers. When you frame your questions as what, when, where, who, which and how? you will get   more in-depth answers Doing great interviews creates great content   BEST MOMENTS ‘Doing great interviews creates great content’ ‘You have to go into the interview and want and allow them to be the star – it’s about mindset’ ‘Being a great interviewer is being a great conversationalist’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                

When your identity is tied to your business it can become an issue and in this fascinating episode Jeff Mask who helps CEO’s to confidently grow their businesses without losing their priorities or their souls’ talks to Nick about the infinite possibilities and understanding your ‘why’ They discuss why tying your personal identity to your business leads to a false sense of security and an identity that doesn’t endure. You need to know why you are doing what you are doing and be able to build momentum through discipline and effectively sharing the vision. To be a great leader you have to be able to master humility and your ego and Jeff shares some great insights into how successful businesses and their leaders scale to maximise their potential.   KEY TAKEAWAYS When you understand where your ego is everything becomes much easier. To decouple yourself from your business you have to understand your ‘why’ The deeper and more personal your ‘why’ the more confidence and conviction you will have taking on the world. Be very clear about who you serve and have the discipline to turn away people who don’t fit your criteria. Be laser clear on your target customer and have a framework that can scale effectively. People think they need to be perfect but they just need integrity. You can only grow as big as you, the CEO is capable of growing Continual momentum is built from discipline and understanding how to cast to the vision, hire to the vision and lead to the vision so other people become more skilled and specialised than you and having the humility as the leader to see this as a great accomplishment. It’s going from thinking as an individual to thinking for many people and aligning hearts and minds with a common vision that can be sustained and grow whether you are there or not. Growing business is about hiring people who counterbalance your weakness. Scaling is about stepping out from what you are good at and hiring someone who is as good as or better than you. You have to master humility and your ego to step back and hire great people. Harmony is about communication and being on the same page as other people My business is just a means to an end to be able to bless other people lives   BEST MOMENTS ‘It’s easy to look at the glitz and glamour and think you are the only one on the roller coaster’ ‘I know very clearly why I’m living and everything I do is filtered through that lens’ ‘When we are complete and whole there is something more attractive about us’     VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Nick is with Rob Moore “The Disruptive Entrepreneur” discussing the infinite and abundant opportunities available in every nanosecond and how we just have open our minds to bring them into reality. There are opportunities you should delay and those to delegate along with those you should be pursuing and implementing. This is a great opportunity to hear about Rob’s approach to opportunities, what will be the biggest opportunities in 2021 and the ones you should be avoiding along with great content from his new book ‘Opportunity, Seize the Day, Win at Life’, why you should try Clubhouse and the ultimate positive value of your peer group.   KEY TAKEAWAYS Be greedy when others are fearful and fearful when others are greedy. There are billions in latent savings if you can encourage people out from their fear. Opportunity is infinite and all around us There is an infinite and abundant number of opportunities available in every nanosecond but we just have to bring them into reality. Opportunities are abundant and limitless but we think they are scarce I teach people how to train their minds to see the abundant opportunities and how to create, manifest and forge them into a result. How do you know which opportunities to delete, delay or which to delegate? The elements that make it possible to sell on a viral scale are a great offer, a great concept, Scarcity, urgency, bonus offer and incentive Everyone misses out on some opportunities and you have to accept this as reality. Luck is when preparation meets opportunity. You have to prepare for an opportunity by being ready and leveraging. Preparation is getting the resources and assets ready for the opportunity but you also have to implement it, you have to chase it. Part of preparation is your peer group the network you surround yourself with. Every opportunity is created in some way, shape or form by another human being.    BEST MOMENTS ‘You have to open your mind to the opportunities’ ‘Opportunity is infinite and all around us’ ‘Coming out of lockdown experiences will be key, people will be seeking opportunities to connect’   VALUABLE RESOURCES Empire Builders Podcast  Rob Moore Opportunity    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                        

Nick is with Ed Mylett, the fastest-growing business personality in the history of social media and one of the wealthiest men under fifty. They talk about what it means to find your gifts and use them in the service of others. Ed uses his skills to help others and is passionate about how any human being can change and grow if they look to themselves and not only understand what their own skills are but appreciate that everyone has different skills and that bringing together a combination of individuals is the best way to build success. Utilising what you are good at is a key to happiness and if you are able to combine internal confidence with humility then you are on a path to being both blissful and successful.   KEY TAKEAWAYS Things happen in life and you have to pivot adapt and will things to happen Material things do not fulfil you; my biggest achievement is my family it’s what fulfils me It’s an internal confidence that makes the difference You can make mistakes as long as your intentions are good. Skills are becoming less important as mindset becomes more important What separates you is your mindset and work ethic. My gifts are the ability to read people, being a good communicator, feeling things deeply and being able to make other people feel things deeply. I’m a good man, I want to help others, and have good intentions A key to life is to understand what you are good at and then use those gifts in the service of other people. An unhappy person is someone who is not using their gifts, not utilising what they are good at. Successful people have unbelievable confidence combined with humility I believe the combination and mosaic of people’s gifts is what creates success To move forward you need to let go of your fears It’s your willingness to move into the space and being prepared to fail that defines being able to move to the next level I’ve been able to weave a lot of different people into my life who have made a difference to me.   BEST MOMENTS I’ve been happy rich and happy poor’ ‘I’m passionate about human beings ability to change’ ‘I am really good at 5 or 6 things and those things have made me blissful and rich’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

When building a business people can suffer because of their mindset around money but if you understand what influences your beliefs around money and how to consistently raise the bar you can have what you want. Nick has great advice and practical tips on understanding how to change your mindset and why you need to consistently raise the bar and get around people who normalise wealth to get where you want to be.   KEY TAKEAWAYS Beliefs around money stem from attitudes towards money growing up. The beliefs you had growing up will be an indicator of where you are now The language you use around money impacts on your mindset Changing from a statement to a question opens up the possibilities The language and the things you habitually say impact on your financial mindset. What were you taught about money?’ Everyone has a ceiling when it comes to money mindset and the name of the game is to consistently raise the bar. Everyone has that limiting factor and it’s about raising it consistently Being around people who have money and normalise wealth is the number one thing you can do to move your mindset.   BEST MOMENTS ‘Get around people who have money’ ‘Money is only the measurement of the value I create for other people’ ‘Saying you are skint will not put you in the right place for financial success’   VALUABLE RESOURCES Empire Builders Podcast     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                        

Everybody and every product has a brand and if you haven’t deliberately created your brand then you don’t have control over it. With  3 different types of brand your personal brand, your company brand and the product brand to consider in this episode packed with great content Nick shares 5 things you can consciously and deliberately do to build your brand. Once you have decided on what you want to be known for follow Nick’s advice to build a deliberate and conscious brand that you have control over.   KEY TAKEAWAYS There are 3 different types of brand - your personal brand, your company brand and the product brand. There can be product brands that are within the company brand, backed by someone who is the personal brand. You need to be conscious and deliberate in creating your brand When building a personal brand decide what you want to be known for. What do you stand for and what do you stand against? Crowdsource the brand by asking your social media followers and use other people’s feedback and input to help create the brand. Create content and repurpose it. Whatever platform you are using to build your brand consistency is key. You can build your brand through association with an established brand. It can be a quick route to build a brand by leveraging an existing brand. Running adverts has brand value as it is all about building recognition.   BEST MOMENTS ‘A personal brand usually gets more ‘cut through’ in the early stages’ ‘I now have a following of 30,000 and its because I’ve been consistent’ ‘There is always a place for the best in any industry’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Marie Forleo, New York Times Best Selling Author with a fan base of millions is confirmed as headline speaker for Expert Empires Global in April and this episode shares an insight into the great content she will be sharing with everyone at Expert Empires Global. You can be an expert in your field but to build a successful business you need to be an expert business person and Marie has great advice on why ultimately ‘Everything is Figureoutable’ and the importance of going for progress not perfect if you want to move forward and make a difference.   KEY TAKEAWAYS You may need to find a solution that’s never been thought of before, or change your mindset but it’s about having a belief that will mean that you show up and are more powerful and optimistic. When you are an expert and have information to share with others you need to know how to be an expert business person. You need to be an expert communicator, expert marketer so you can inspire the people you are serving. There are many different ways to build a business so you need to understand which route is the best one for you. It is not your customer’s job to find you it’s your job to find your customers and understand where they are and work with them from that point You need to go for progress, not perfection. Experts always want to do their best but you need to focus on getting out of your own way and getting out there and then tweaking along the way. You need to focus on the impact you are making, the legacy you are creating from not being perfect.   BEST MOMENTS ‘I’m a guide on the side and I’m no better than the people I work with’ ‘How is building a business going to impact on your life?’ ‘It’s about humbling yourself and understanding it’s about being a great communicator and marketer to build a business that can make a difference’   VALUABLE RESOURCES Empire Builders Podcast  Everything is Figureoutable Marie Forleo expertempires.com/global       ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                            

Nick is with ‘One Year No Beer’ founder Ruari  Fairbairns talking about the movement and community he has built and his passion. As someone who has experienced a professional life where alcohol is very much part of the culture, Ruari discusses the reality of alcohol and why many believe that alcohol is making life better when actually it’s making it worse. The movement and platform he has created gives people the opportunity to undertake a challenge that reveals the reality of their relationship with alcohol and enables them to understand what they are really seeking in life. Ruari is passionate about his community but is also a hugely successful entrepreneur building an empire that is providing aspiration for those involved.   KEY TAKEAWAYS We are all in a toxic relationship with alcohol there is no safe level as it’s a poison. The ‘take control’ course is for those who have taken an extended break from alcohol and want to have a structure in place moving forward. Empires have been previously built on alcohol;  it is said to have greased the wheels of many deals. Can you as an entrepreneur give yourself an upgrade by taking a break from alcohol? Yes, and you will gain more energy, productivity, clarity and time. People use alcohol to switch off but in reality, alcohol creates anxiety. You should celebrate the wins as an entrepreneur in business and in life but you don’t need alcohol to do it. People want to help other people and we are creating a platform where people can help each other. When we hit the power of unlocking community we will be hitting millions of users who will be empowering each other to change their relationship with alcohol. The principles of change are the same whatever the addiction. If we can give people a platform and the tools to work out what they need to change in their lives then we can change the world. Community is free to build and when you have built a community it will have a wider impact than just those directly involved. The ripple effect is immeasurable.   BEST MOMENTS ‘I can have a drink whenever and where ever I want to, I just choose not to’ ‘Creating a movement that is challenge-based is a brilliant way of marketing’ ‘I know that changing your relationship with alcohol will change your life’   VALUABLE RESOURCES Empire Builders Podcast  One Year No Beer website   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

Nick shares his views and experiences about whether higher education is an investment worth making if you want to be an entrepreneur. Those teaching in higher education can be theorists with no real-life experience of business and this can make it challenging for the aspiring entrepreneur. Nick explains the journey he made and why if you want to be an entrepreneur, working in a dynamic entrepreneurial business will mean you can learn about what is really important and what truly makes a difference in business.   KEY TAKEAWAYS If you want to pursue a profession where a specific degree is required then studying for, and obtaining a degree is a good investment in time and money. Many lecturers teaching about business are theorists, they aren’t people who have their own businesses If you want to become an entrepreneur and start your own business there are better ways to spend your time and money. What made the biggest difference, for me, was working for a small entrepreneurial business where I learnt about all the areas I wanted to know about There is a lot of value in the non-classroom education that is part of a university education and all these things were valuable experiences If you want to become an entrepreneur find a dynamic entrepreneurial small business in the area you want to be involved in and work for them.   BEST MOMENTS ‘They weren’t actual business owners and for me that a problem’ ‘Now I’ve built a number of multi 7 figure coaching and speaking businesses’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode of Empire Builders, Nick talks us though how he got his podcast to #1 on release!  

In this very special episode, you're going to hear from the one and only Gary Vaynerchuk in an exclusive recording taken from his Expert Empires appearance, in which Gary talks about how to grow your personal brand, as well as how to start, grow and scale a business based on your passion. KEY TAKEAWAYS We live in an incredible, and incredibly fast-paced world in which innovation is taking place constantly. But we should never hope to achieve success merely through short cuts. You have to put the work in. It is our job to create stories for people about what our purpose is, and to have it engage with someone. We must remember that not only are we competing inside our genre, we are also competing with all other forms of content. We all need an outside perspective from time to time. We can sometimes become far too enchanted by the things we create, and unable to see its flaws. Nurture the art of over-listening. We have to learn to hear everything, from the good to the bad. We can learn from everything that's said, and by doing so, ensure that we gain mastery over client retention. BEST MOMENTS 'The world is an incredible place. We're so lucky to be alive!' 'If you don't provide real, actual value to people in exchange for the money you ask for in exchange, you will lose over time' 'You'll get more value if you over-provide' 'One way to get the next client is to never last the last client fail' VALUABLE RESOURCES Empire Builders Podcast  expertempires.com/freetraining Gary Vaynerchuk - https://www.garyvaynerchuk.com Gary Vaynerchuk LinkedIn - https://www.linkedin.com/in/garyvaynerchuk/ Gary Vaynerchuk Instagram - https://www.instagram.com/garyvee/?hl=en ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick discusses the vital tool that any business needs when it starts and if it is to continue growing successfully- a cash flow forecast. Any information from an accountant is retrospective but a cash flow forecast is forward-looking. When you can take your revenue target and create a plan that means you know what you need to sell you are able to make better decisions and Nick explains exactly how to do it and shares the expert empires cashflow template in this episode with great content.   KEY TAKEAWAYS The cash flow forecast is a vital element in any business It allows you to see the cash position week on week. The more the fixed costs increase the higher the minimum cash flow required in the business. A cash flow forecast is forward-looking. Combine your vision with the financial results you want for the year to create a revenue target for the year. The overall revenue target can then be broken down into months  and combined with the number of products and services that need to be sold to achieve the target revenue A plan shows what you are going to sell, when you are going to sell it and how many sales are needed to meet the targets set When you are a smaller business and more agile managing cash flow week to week works best.   BEST MOMENTS ‘The most valuable tool for me is having a short to midterm cash flow forecast’ ‘It means you can make better decisions and sleep at night’ ‘I was able to make better decisions because I had a plan’    VALUABLE RESOURCES Empire Builders Podcast  expertempires.com/cashflow    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.                                      

The social media platform that’s exploding right now is Clubhouse and Nick has been looking at how you can grow the right following and find your ideal client. This is a great opportunity to hear some great advice about being consistent, hosting rooms and collaborating with your network to grow your following fast. As a platform based on audio-only Clubhouse cuts through the noise and offers great opportunities for you to effectively use the most authentic tool you have - your voice and Nick shares how to get started and grow fast.   KEY TAKEAWAYS It’s a new social media platform based on audio-only and it’s cutting through lots of the noise. You can’t fake it or put a filter on it, your voice is the most authentic tool you have. The early signs are that Clubhouse is taking off and there is the opportunity at this point to see if it can work for your business. The currency on social media is attention. Is your ideal client on clubhouse or likely to be in the near future? When you host your own rooms, be consistent. Is your content attracting your ideal client, are you building the right following? You can run rooms in collaboration with others and if you have a network then you can contribute to each other’s rooms and in collaboration benefit from each other’s followers. You can hang out in rooms where your ideal client may also be. You can apply to have your own club; approval is dependent on how many rooms you have hosted on a regular basis. You can link your Instagram and LinkedIn accounts to your clubhouse profile. There is great potential with the platform and it could be the right place for you to get the attention of your ideal client.   BEST MOMENTS ‘I’m hosting rooms on niche-specific topics’ ‘You can connect with more people and reach a new audience’ ‘You can hang out in rooms where your ideal client may also be’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

  Today Nick talks about 10 questions you can ask yourself to reflect on the past year and get you thinking and looking to the future. It’s an invaluable process for Nick and something he does each year. Listen in to find out how you can reframe and focus your mind for the year ahead!   KEY TAKEAWAYS View all of the 10 questions in full at https://www.expertempires.com/bestyearyet Both Nick and his family have used this process to achieve goals and success. They block out half a day between xmas and new year every year to do the process. They are a testament that it works. This process is what actually created the vision for Expert Empires. Whilst for most people 2020 has not been the best year, if you dig deep you will find positives, both in moments and achievements. The first six questions are designed to get you thinking strategically, to reflect on the past and look to the future.   BEST MOMENTS   “Over the last 17 years, pretty much everything I have built in that time, has been based on this foundation”   “You can learn lessons from what worked and what didn’t work”   “I invite you to take this process and use it and let me know how you get on!”   VALUABLE RESOURCES Empire Builders Podcast    Expertempires.com/bestyearyet     ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

This keynote speech from Trent Shelton is packed with great content and is a Masterclass on what it really takes to make others feel special and close the gap between your dreams and reality moving closer to your goals as a speaker. He shares in detail great advice on how to take people on a journey when you are speaking talking to their souls, creating emotion and motion and giving them ownership. Your content should aim to change their lives as the content of this episode will potentially change yours.   KEY TAKEAWAYS Our goal in life should be to close the gap between our dreams and reality. What’s going to be the beauty that comes after the storm, what strength will you find? You have to be able to invest in the process to be able to reap the rewards later on. Internal motivation should always be more important than external motivation. What’s going to make sure you keep turning up, what’s your motivation? What is going to make you stand out from everyone else, what is your magnet? When you are authentic you will create an authentic connection. Your greatest gift is your originality. Realness in your heart makes it real for other people. Movement creates influence even being imperfect can make an impact on other’s lives How consistent are you with your message? The simplest things are often the most difficult to do. Emotions create motion when people’s emotions are moved then the content is impactful What’s the journey you are going to take people on with your content. What are people learning from your content that is going to change their lives? People want to be a part of something so give them somewhere, ownership and involvement in your process.   BEST MOMENTS ‘Every storm in life is a chance for growth’ ‘I had  to face my  fears and walk towards them to become one of the world’s most impactful speakers’ ‘If you want to be a speaker for the right reasons then everyone is your audience’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Public speaking and the ability to write words that convey a message and mean that people take action are the key foundations for good business and Nick delivers a Masterclass on what makes the difference between an average public speaker and a world-class public speaker. It’s important to recognise that public speaking isn’t just standing in front of an audience it’s about getting your message across effectively in a form that people hear and respond to, taking action. How you perform and deliver are dependent on your preparation, how you capture the imagination of others and the ways in which you connect with the audience and in this in-depth and unmissable episode, Nick shares great content on how to achieve this.   KEY TAKEAWAYS You can use stories as a speaker to capture the imagination and help people to understand the philosophy you are teaching. Every speaker should have an expert positioning story, the story that enables your audience to connect with you and builds your position of authority. The art and skill are in weaving the expert positioning story into the context so it has value for the audience. Having a framework or system that is yours makes it much easier to deliver and follow. It raises your profile because it demonstrates a greater depth of understanding. It builds credibility because it helps others talk about it when you are not there. You should always be thinking about what the next step is that you want people to take. How are you going to serve? - Signpost throughout the presentation the next step. The majority of your presentation should be serve, seed, serve, seed. The close is always the action to be taken and is at the end of the training. When you are communicating with an audience everything should be deliberate – how you stand, the movement you make, the gestures you use.   BEST MOMENTS ‘Once you have a framework everything else sits beneath it’ ‘Public speaking is a ‘one to many’ way of pitching’ ‘Body language makes up 55% of the level of effectiveness of your communication   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                    

In this powerful and inspiring episode, Tom Bilyeu shares why it doesn’t matter who you are today it’s ultimately about who you want to be and the price you are willing to pay that matters. If you want to be in control of your life then there is a path from where you are today to where you want to be tomorrow and you can cross the chasm if you have the right mindset and are prepared to put in the time and energy. This is an episode that will inspire because it’s about being changing your brain to believing you can and then making it happen whoever you are and whatever others believe about you.   KEY TAKEAWAYS Radically changing your mindset will alter your behaviour, change the things you do, change the way you learn and the path you go down achieving the things others can’t do. You acquire a skill because you want to be able to do something. Whatever you want to do you can acquire the skill needed but you have to be prepared to pay an extraordinary price. Being a hopelessly average human being means you are the ultimate adaptation machine and your life will be a series of tests to find out much resolve you have to get great. We have an evolutionary strategy that is about being the ultimate adaptation and learning machine. If you want to be an entrepreneur your job is changing your brain to believing you can do it The only belief that matters is that you can get better and if you put the time and energy into it you will get better. You can get good enough that your destiny is in your control and you need to believe in what you are fighting for. We wanted to build a company with value, passion and solve problems that others said were unsolvable. We had a blinding belief that we could learn anything and fulfil our vision. If you don’t have the right mindset and beliefs, values and identity in place you will never escape because you don’t have the belief that matters that you can get better. It doesn’t matter who you are today what matters is who you want to become and the price you are willing to pay. No matter what people think about you, no matter how many people have doubted you it is your path to walk. It isn’t going to be easy but eventually, you will get so good you can’t be ignored.   BEST MOMENTS ‘My mission in life is to get people to understand that skills have utility’ ‘It doesn’t matter what people think about you if you can outperform them you can win’ ‘Whatever life you imagine for yourself, allow yourself to believe that you can walk that path and cross that chasm’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.    He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                                  

Getting your pricing strategy right is vital because if you don’t your business may not be viable. There will always be someone who is the cheapest and someone who is the most expensive but finding ways to add value to your product or service, making it infinitely more valuable than your competition is the key to always being competitive in your market place. Nick explains how he has developed his pricing strategy and why it works in this podcast which is an invaluable listen for anyone in business.   KEY TAKEAWAYS Finding the right pricing strategy for your product or service is critical. Decisions on pricing should be taken prior to any marketing. You can make a decision to dominate the market based on being the cheapest and attract many customers or decide to dominate by being the most expensive. If your only advantage is price then you are vulnerable to being undercut by someone else. If your product is infinitely more valuable than your competition you will always be competitive. The perception is that more expensive means higher quality, it will be a better product or service more likely to get the result or outcome you are looking for. In the expert arena, people pay a premium for a higher degree of certainty about achieving the result. Find a way to differentiate what you are doing by offering more value. Sell a program or package, price your products and services just outside your comfort zone and raise them incrementally.   BEST MOMENTS ‘My approach is based on the premium-priced model’ ‘There will always be someone who is the cheapest and someone who is the most expensive’ ‘Find ways to make your product or service more valuable and go premium’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                              

Ed Mylett fastest-growing business personality in the history of social media and global entrepreneur talks tactics and mindset in this inspiring call to action. He is evangelical about his cause and wants you to hate being average and learn why having the mindset of a champion and winner is what will make the difference. Everyone was born to do something special in their lives but you need to make a shift to playing to win in your business and be a dream seller, evangelical about your cause. Evangelical people sell a big enough dream that the dream of all the people who follow them could fit inside it and you need to be a dream seller selling happiness and beauty.   KEY TAKEAWAYS An evangelist is a person who seeks to convert others especially by public preaching All leaders build a cult-like, evangelical type following. To build your business you need to become great at building an evangelical following. You need to be evangelical about your message, your movement. People want a cause or a crusade and they will do far more for this than they will for money. You can recruit people when you sell a dream that’s big enough and you are persistent about your cause, your message and the difference you will make. In every conversation, the more certain person influences the less certain person. Stop trying to get people to believe in what you are saying. You have to get them to believe you believe what you are saying to do business with them. What every human being wants is to be happy and great evangelists sell happiness and beauty. You have to make the shift to playing to win in your business.   BEST MOMENTS I’m an evangelist, a dream seller, I’m a crusader, I’m certain and I want to be a cult, a movement and I’m selling happiness. ‘One day, one minute, one moment changed his life’ ‘You have to have the mindset of a champion and hate being average’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                    

Nick takes a deep dive into the proprietary framework he has developed that effectively supports the phases of building a business along with the key components required to build an expert business. Nicks extensive expertise and experience means he has been able to refine the framework, creating  detailed  phases that as a business mean the best chance of success with the least amount of risk If you are an expert and your business is built on that expertise then this is highly relevant for you.   KEY TAKEAWAYS There are 3 phases to building a business; Phase 1, getting to your first 50k -  it’s what it takes to have a consistent income and secure your first customers. Phase 2,  getting to 6 figures - this is about having the strategies and tactics to grow to the 6 figure level with multiple products. Phase 3, getting to 7 figures – effective scalability with the creation of an effective team and the right systems and processes to accelerate your business. In the first phase establishing yourself as a specialist is the quickest way to grow your profile. Networking is the quickest and simplest way to get your message out there and build your contacts. When you move to 7 figures you will need to use a mass marketing approach. In phase 1 have one product or service, it’s easier to sell and will get you started fast. In phase 2, have an entry-level product along with a mid-price program and then a premium program. A strategy is doing the right thing at the right time. Which strategy should you implement right now? People often lack a connection between their vision and their day to day activities You should have a vision but plan one month at a time in phase one, as you move to phase 2 and 3 you will need to plan further in advance. It’s about using the appropriate strategy for the phase of growth you are in   BEST MOMENTS ‘People often start with the 7 figure strategies or they don’t change the strategy as they begin to scale’ ‘How can you make a good day a ten out of ten and a bad day an eight out of ten?’ ‘The perception is that a specialist is more likely to get a result’   VALUABLE RESOURCES Empire Builders Podcast  www.expertempires.com/framework       ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

Chalene Johnson is a world-renowned motivational speaker and co-founder of the Smartlife. Movement. Charlene is a business expert having built and sold several multimillion businesses of her own and has helped others to also achieve this. She explains why fun is her motivator and how she effectively interacts with her audience daily. This is a great opportunity to hear about how to begin on social media and create the content that will be shared and liked ultimately increasing your audience. Chalene shares detailed information about exactly how she works with and responds to the changing face of social media platforms to make sure she always knows what’s going on in this episode packed with great content not to be heard anywhere else.   KEY TAKEAWAYS We all need to have our own structure because it’s when we are forced into someone else’s structure that we feel trapped. The more structure I have the more freedom I feel. Everything I do online with my social media is figuring out how the various levers affect platforms and interacting with my audience. As an entrepreneur, you don’t have to know how to do everything but you do need to invest in experts who do know what’s going on. When you begin, focus on one platform you want to spend time on, this will likely be where your customer already is. People don’t care about you; you have to create content that people want and is sharable. Sharable content says something about who we are, our values and the audience we want to attract and something about the value we want to put out to the world. You have to focus on what your audience believes is the solution to the problem. It’s important to create universal sharable content to reach beyond your current audience. Instagram look at comparatively how fast did your post takes on comments, likes, shares, and saves compared to another account with the same hashtag. It’s looking at it relative to the engagement not relative to the size of your account.   BEST MOMENTS ‘I spend on average at least 2 hours responding to DM’s’ ‘You can curate sharable content’ ‘You have to have the right mindset and energy and having fun is my primary motivator’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is talking about the importance of having a bridge offer and how to create it in this episode that will resonant with many businesses. People effectively build communities and audiences in a range of different places but the ultimate question is how do you take your audience, your community and move them to a place where they can find out more and move towards being a paying client. Nick shares exactly how to create an effective bridge offer – serving people at the highest level and creating an environment that is the most conducive to achieving your ultimate sales result.   KEY TAKEAWAYS People have built their audience/community and have a product or service,  it’s about linking the two together. How do you move people from being part of your audience and community to making a commitment to a mastermind program? The bridge offer makes it easy for people to move from being part of your community to a place where they can find out more and move towards being a paying client. The bridge offer focuses on not only serving people at the highest level but how to do it in an environment that is the most beneficial to achieving the ultimate sales result you want. What is the best environment to bring people into to be able to serve and sell? What bridge offer can you create, that’s easy for people to say yes to, is relatively low cost and gives you the best chance to serve and sell? When people to purchase a bridge offer the conversion from there into your higher price program will be higher and you will be able to make the biggest difference for them. What is the low commitment activity that you can effectively create a bridge from to your product or service?   BEST MOMENTS ‘The best environment for me to serve and sell is in small groups’ ‘When they are sitting around the table with me they have already demonstrated that they see value in what I do’ ‘What’s the bridge, the offer that you can build between your audience and your product or service?   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

This is part 2 of the 2-part copywriting masterclass training, in Part One, Nick explained how to prepare yourself and write great copy and in this episode, Part Two, he shares the anatomy of a great piece of copy – exactly what to write to connect with people emotionally when you want them to take a particular path of action. As the number 1 marketing skill creating great copy is what will really make the difference and Nick shares exactly how to do it in this episode packed with content and great value.   KEY TAKEAWAYS Capture the attention of the reader - The first line of text is designed to capture attention make it big and bold. Build credibility - talk about your own success as long as it’s with humility. Share the success of your clients, which demonstrates humility and builds credibility. Subtlety in sharing success is key. Create a contrast - between the value your product or service offers and the fee payable. Build real-world monetary value around the service or product relative to purchasing it Case studies and testimonials - the best kind of testimonial is one that begins ‘since’, is written in the voice of the person and includes the result. Make case studies results-focused and time-bound. Create urgency – if there is a sense of urgency people will take action.  Limit the number of people or product available and explain why now is the best time in your copy. Have a clear and concise call to action - Make it very obvious what you want people to do next a single click or ‘yes’ to take action, it needs to be clear and very obvious, explain exactly what they need to do next.   BEST MOMENTS ‘ There is an art to writing words that connect with people emotionally’ ‘Whenever I share success I also share the failures along the way’ ‘Images can be effectively used to stop people scrolling on to the next post’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Great copy changes everything and Nick discusses the importance of copy in driving all marketing and how to write great copy that reflects you and your personality in this content-packed episode. The ability to write good copy is a key element for any empire builder and Nick shares his passion and expertise in copywriting with a set of clear steps that can be followed to achieve copy that will not only reflect you but effectively cause the reader to take action.   KEY TAKEAWAYS Do your research and create a swipe file – this should contain inspirational copy from others and as you move forward your own copy. Get yourself in a state of creativity – you have to be in a position to focus. It can be helpful to think about the state of the reader. The brainstorming step – brainstorm all your ideas so you can visually see your best ideas and put them in a logical order. Write the first draft – make sure you write the complete copy from start to finish in one go if possible. You should be looking for all the key elements from your brainstorm to be there but it doesn’t have to be perfect. Leave it and go away – do another task or do something different to interrupt the pattern. Edit, rewrite and improve  - when you return to the copy you are able to view it with fresh eyes meaning improvements and edits are visible. Read it out loud – when you are hearing the words you are able to hear whether it flows and where a better word could be used. The key is to have it sound like you so your personality comes across and it’s your voice that’s heard through the copy.   BEST MOMENTS ‘Great copy changes everything’ ‘Good is good enough it’s better to get it out than obsess over it being perfect’ ‘You will be able to write far better copy that flows and reflects your natural self if you read it out loud’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Frank Flegg who founded Ethical Property Partners and has a portfolio of over sixty properties. He works to help others create their own property empires and fulfil their dreams and is always in pursuit of a win-win solution for everyone involved so that he leaves anyone who he has worked with better off than before he met them. Frank also shares great advice about how you can take advantage of the perfect storm that’s brewing if you are bold, adapt and take action.   KEY TAKEAWAYS Franchising is a win, win situation for both the franchiser and the franchisee. Start with the end in mind it’s important to know where you are going. When you are coaching one to one there is not an expectation of a manual they just want you and your knowledge at the end of the phone. If you are working towards franchising always begin with one to one first. As long as you carefully select your clients the success rate is potentially very high. We have grown organically and moving from 20 to 70 properties has been about getting better at telling people we exist. Over resourcing early means the business can cope with the growth without affecting the client. Marketing and systemised selling have been what we have improved and what has made the difference. The worst number in business is the number one – it is when you are most vulnerable. Times of massive change are when fortunes are made. Over the next 24 months, there will be opportunities in every area, the perfect storm is being created for 2021. Take action on profit-making tasks. In the next 2 years, adapt, be aggressive and bold because the landscape is changing. This is a time when the individual can pivot and adapt and be massively flexible. Adapt, be bold and take concerted action to move towards your goals.   BEST MOMENTS ‘If you call it a franchise people have a certain expectation if it’s one to one coaching they expect you’ ‘I knew that I had to look at franchising globally because the issue of homelessness is global’ ‘We have daily webinars and it’s an integral part of what we do’   VALUABLE RESOURCES Empire Builders Podcast  Ethical Property Partners  Sophisticated Property Investing Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.                      

Without any big events through existing clients, Nick has just achieved the best month ever for Mastermind sales. If you run an expert business, a business based on your expertise and a transformation for your clients and you are wondering how to generate sales this will help as Nick shares the strategies he has used and explains how they can also work for you in this episode packed with valuable content.   The strategies all helped people in Nick’s community to move towards him and his team, so the question is - ‘what opportunities are there in your current community and network to serve, seed, sell and close?’   KEY TAKEAWAYS Serve - Real-world value given first without asking for or expecting anything in return. Seed – to introduce the products, creating awareness. Sell – only sell to those who have expressed an interest, do this through a written proposal (brochure) and if they are interested then close. Roundtable sessions – serve and seed opportunity open to those who subscribed to the podcast. Great opportunity to offer advice and strategic input to develop and improve people’s businesses over the next few months. Strategy calls – with those who had completed online courses. 3 day live event – this was for those who wanted to come and learn over 3 days from our expert team. For existing Mastermind clients, we put in place a special offer only available at the point of renewal. Ascension through the mastermind program helps people to access what they need when they need it. A lifetime membership offer locks in those who are the foundation of the mastermind program and are the people you want to work with long term.   BEST MOMENTS ‘You will create a reputation as someone who gives massive value without being pushy’ ‘I only sell and close when people have shown some kind of interest’ ‘It’s turning people who are part of your community, your audience, into your clients’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Paul Mort who has effectively used the power of the extreme to build a successful empire in an arena that is always overcrowded. Paul shares his ethos and approach to being 100% himself, doing something he loves and how he built it into a successful empire. The power of extreme attracts other people and everybody has something that they are good at, something they love doing but to move up to the next level, that higher level where you are into 7 figures plus, you have to get real with business and understand what you are good at so that you can build an effective team to do the things you don’t want to do and don’t excel at.   KEY TAKEAWAYS People start their own businesses because they want freedom but often they create a different way of locking themselves in. My offer is to help businessmen ‘get their sh#t together’ it leaves it open for them to fill in the gaps about what they want help with. In an arena that is overcrowded, you have to be extreme to make any impact, the power of extreme attracts other people. You need a long term strategy, a plan, a cash flow forecast and a higher-end program. To get to the higher level, multi 7 figures, it’s about strategic planning, systems, processes and getting the right people in place. Being self-aware about your strengths and acknowledging what you don’t want to do means you can build a team who compliment your skills. People get stuck building an empire because what gets them started won’t get them to scale. If you are stuck the key is being self-aware and understanding what is needed. Focus on your target market and be relentless in your marketing. If you are an expert then you are your business and that’s what you need to market. A relentless commitment to marketing isn’t difficult when you are sharing about yourself, people are buying into you and being 100% you is extreme   BEST MOMENTS ‘It’s more of a failure to keep doing something you don’t like’ ‘I’m working with 50 women right now’ ‘I realised a long time ago that not everyone is going to like me but I also consider that everybody loves me and they just don’t realise it yet’   VALUABLE RESOURCES Empire Builders Podcast  Paul Mort website    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is with Suzy Ashworth, a quantum transformation and embodiment coach who works with female entrepreneurs using an approach that fuses practical action and strategic steps with deep transformation. As the world moves forward in a very different way people want to make it a better place and are ready to understand it’s not just about them it’s about the impact you can have on humanity if you show up. Suzy helps to make the intangible tangible through her work and explains how her mindset has been key in the building of her hugely successful business in this absorbing episode.   KEY TAKEAWAYS When you are in an established market with big players taking what is already there and packaging it in a new and exciting way will get people interested. People can find selling hard and it’s because they are selling to people who don’t want to buy. When the world stopped, people had to think really carefully about who they are, how they want to show up in the world and how they want to serve. The best strategy in the world will fail if you don’t have the mindset to support it. It’s not just about you, your family or the immediate impact it’s about the ripple effect of how you show up can have on humanity. In a world that is a mess, you need people who are tuned in to making a difference. It’s not really about the product or program it’s about people buying into you. It doesn’t matter what you call yourself it matters who you are calling in – you need to be specific about your audience, the problems you people help solve and allowing people to fill in the gaps. People enrol in my mission and vision to make this world a better place. They enrol in my framework. The intangible can be made more tangible by putting it into a framework.   BEST MOMENTS ‘Faith plus action equals miracles so just get out there and do the damn thing’ ‘I believe that now more than ever now people need something different’ ‘You can’t receive anything you are not mentally prepared to hold’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

In this episode, Nick is taking on his riskiest interview to date and speaking with the person who knows him best  - his wife, Natty James. They have known each other since university and this episode is a great insight into what it’s like being in a relationship with an epic empire builder. The questions discussed are those the empire builders Facebook community wanted to hear the answers to and are wide-ranging from how to cope with the challenges through to Nick’s most annoying habit. This episode will speak to anyone in a relationship with an empire builder – like business communication is everything.   KEY TAKEAWAYS You have to have a lot of patience and trust in the empire builder. Be open and honest about the challenges and when things are not going to plan. It’s important to understand what’s important. The partner of an Empire Builder must also be committed to the vision. You need to find someone who complements you - ‘the yin to your yang’ Trust in the vision, because trust means there is no space for fear, they cannot both exist. Dominance influenced characters crave drive, achievement and to explore new ideas. Those who are steady characters want certainty and security all the time. When you are involved with an entrepreneur is that there is always something to do. The biggest challenge is the job is never finished. You need to be able to be present and have dedicated family time.   BEST MOMENTS ‘Nat has created the stability that enables me to do what I do’ ‘I believe in the vision and I know he’s a problem solver’ ‘Make sure there are opportunities to have ‘off’ times from the business’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick explains his philosophy around the 3 levels of prioritisation for tasks in your business and in life. You will always be working towards achieving the right balance for tasks but this episode is a great way to understand the value of tasks and how to prioritise them to ensure you are not only spending the right amount of time on the tasks that will bring the most value to your business but actually have the time to do it. All tasks are important but understanding the 3 levels are the tasks that bring the most value is a game-changer for anyone building an empire.   KEY TAKEAWAYS The £1000+ tasks are strategic, require the most skill and are those which bring the highest value to your business. Time invested in your health and wellbeing has the greatest potential to impact on your business and life. Preparation and planning strategically is a high-value area to invest your time in. Growing and maintaining relationships and partnerships, including joint ventures is key. A single business relationship can result in huge profits. Create content and repurpose it to extend your reach and impact. Time spent with your family is critical, your business is an investment in your family’s future and a driver for you to continue to move forward. Investing in learning, personal development and growth is critical to you being the best empire builder you can be.   BEST MOMENTS ‘I’ve become more effective with my time and have created more time to do things’ ‘You have to earn the right to only have the £1000 tasks to complete’ ‘Understand the difference between tasks and how you distribute your time between them’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick is discussing with Gilly Woodhouse the journey she has taken from why it is her passion through to the changes that helped her to move up to the next level with her coaching business. Any business journey has challenges and Gilly has continued to grow throughout the challenge of a worldwide pandemic. Her passion and commitment to serving those she works with is the key to why she has experienced huge success and the mastermind group she is a part of has given her an amazing business family and the opportunity to learn how to move her business up to the next level.   KEY TAKEAWAYS The vision, passion and drive are more important than anything else. Focusing on one thing a month was a crucial change that helped to grow the business. Restructuring the payments meant that clients had the option to pay in one payment or instalments improved the cash flow in the business. Getting a better cash flow means you can think more strategically and market and serve your customers from a better place. It’s important as you grow to get some help before you get to a point where you are struggling to cope with everything. When I introduced the mastermind program it changed everything. Now I have 6 1:1 VIP’s and 75 mastermind group members. If you are passionate and have a bigger mission then join a mastermind group. When you show up wanting to serve and help the magic happens. Believe in yourself and always keep going. You need to be continually asking ‘what more do my clients need?’   BEST MOMENTS ‘I’m even more creative and the mastermind group is an amazing business family to be a part of’ ‘I can really make a difference and have an  impact on the clients I serve’ ‘I’m very active in my community giving more and serving more’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

The question every business should asking is ‘How big and how successful would your business be if you still had every customer you’ve ever had since the beginning?’ In this episode, Nick is looks at the goldmine area that all businesses have, but often neglect – their existing customer base. World-class customer experience should be the focus if you want renewals and long term retention and Nick explains exactly how to build the positive customer experience and systems you need to effectively serve your clients and build retention.   KEY TAKEAWAYS You can’t build an empire unless you have a customer base and you have a system to deliberately and effectively serve those clients. Achieving retention and getting customers to stay with you has to be an active part of your strategy. Creating a world-class experience for your customers will make them more likely to stay with you long term. How much budget, resources and energy do you put into the customer experience compared to sales? It’s much more difficult to quantify the return on investment for the customer experience but a regular customer survey can give you a measurable number that you can use every quarter to see how things are going. Your actions will change if you pay attention to the data, you will see an uplift. If people are getting a great experience the first time then any future sales are much easier. If half your new customers renewed you would only have to make half the number of sales in the next year to remain at the same size. Most people do not tap into customer retention but it should have an equal focus with new sales.   BEST MOMENTS ‘Great customer experience is critical’ ‘The fact is the hardest thing to do is to get a new customer’ ‘Renewal is a big area that many businesses neglect, they pay lots of attention to acquiring new customers but not enough to retention’   VALUABLE RESOURCES Empire Builders Podcast    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick shares content in this episode that will change forever how you look at selling and closing It’s vital to understand the prospecting journey and know how to move through it successfully from a cold lead to a hot qualified lead who is ready for the closing conversation. All too often people are confused about both the prospecting journey and the language that will make the difference, Nick explains the techniques he has learnt from Matt Elwell of the Elite Closing Academy along with how it makes the ultimate difference in selling and closing like an Absolute Boss!   KEY TAKEAWAYS The prospecting journey begins with serving it’s about creating resources to serve others. When people are a cold lead and don’t know you at all you must serve them first. The next step is to seed products and services – mentioning occasionally the services and products available. A prospect is someone who is interested in what products and services you have to offer and this is the point at which you should be selling to them You only go into closing when someone becomes a hot qualified lead. Someone becomes a hot qualified lead is when they have a written proposal. Once a client has a written proposal of some sort they are ready to be closed. If someone is interested in finding out more and you’ve sent them information, a written proposal the next time you speak with them will be a closing conversation. Many closing questions won’t work if the person is not ready for the closing process It’s all about the vocabulary used and how it can open the brain to the possibilities There are 6 questions that you can ask that are unlikely to bring the ‘no’ response and more likely to bring you success - What, when, who, which and how. 5W’s and a H will give you far more likely hood of a closing conversation and money in the bank.   BEST MOMENTS ‘What, when, who, which and how are questions that open up the brain to the possibilities’ ‘It’s one of the most valuable pieces of training I have had’ ‘It’s not just about selling and closing it’s about how you tackle your life’   VALUABLE RESOURCES Empire Builders Podcast  Elite Closing Academy   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.    

Nick is with Grant Cardone, best-selling Author, World’s No1 Sales Trainer and International Speaker discussing where the world finds itself in this pandemic and what it will mean in the future. As we see the largest redistribution of wealth in the history of the planet people will need to decide what side of it they are going to be on. This is a make or break moment and you will need to make a decision about going forwards, following the opportunities and facing your fears to build your courage as the world changes and moves onward creating more wealth and new opportunities.   KEY TAKEAWAYS This is the redistribution of wealth on planet Earth with people’s freedoms being shifted and a make or break moment for the individual who will either out create this or hate this. More wealth is being created right now and it can be a springboard to getting bigger. The most important thing is to make a decision to get bigger to survive. Marketing is about getting attention. We have been working for 12 years on building an audience because the more you connect the more you collect. The difference between a contract and a contact is the relationships with people. Follow the market, follow the opportunities, don’t follow your passion you can’t just do what you feel like doing. Use fear as an indicator of what you should do next. You can’t have courage without fear. Courage is an action taken in the presence of fear. Don’t be satisfied with where you are 10X your targets. Make a decision, understand you have to give something up and learn it’s all about the contacts, you’ll need a new tribe to get you to the next level.   BEST MOMENTS ‘We are seeing the largest redistribution of wealth in the history of the planet’ ‘10X is about scaling up to the next level’ ‘Never waste a big crisis there is a redistribution of wealth not an erasure of wealth’   VALUABLE RESOURCES Empire Builders Podcast Grant Cardone 10X website    ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

How do you take the concept of vision at the highest level and put it into the detail of the day to day operation? Nick explains the 5 steps that every leader needs to take to be able to move from the big sky creative vision to actually making it happen in a business on a granular level, day to day. He shares great content and advice as someone who is a natural visionary leader but has had to educate himself on how to create the structure that means everyone in the business can see how they are contributing towards the vision and moving towards the goals of the organisation.   KEY TAKEAWAYS I realised I was stuck, good at sales and marketing but not very good at strategy and planning. I invested in my education and learned about strategy, vision and planning Purpose – why does your business exist? What purpose does your business serve? The purpose never changes. What is your mission? This is finite and measurable and will be set for 3 to 5 years in the future. Values – what are the standards you hold yourself to? Every decision I take is filtered through the values of the company. The team should work collaboratively on values - you need to include others in the values if you want them to believe in them and be committed to the journey. Every year we decide on 3 big annual priorities for the year. The priorities are broken down into quarterly goals and then smaller goals on a granular level. It’s about having the big picture and alongside the granular detail. There is a balance to be achieved between structure and vision.   BEST MOMENTS ‘I felt I was being creative but there was no real outcome’ I had an aspiration to create a movement  - a community of users, staff and team We track 3 big numbers – revenue, number of clients served and number of tickets sold.   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick explains why accountability is the crucial key to achieving your goals and being successful in every area of your life. It can be easy to declare you would like to do something but you need to make a conscious decision and then get accountable by sharing with others. It is this public declaration of accountability that means you will stay committed to your decision and achieve your goals. If you are someone who often talks about doing something but then doesn’t follow through Nick has some great tips about how to successfully make a decision and how to get accountable and achieve.   KEY TAKEAWAYS Most people set goals and the success of reaching those goals is influenced by the level of accountability The definition of a decision is when all other possibilities have been removed. It’s vital to make a decision and put in the accountability that will drive you forwards to success. Accountability is about other people aligning with you and providing you with support Involving others in any decision you take is crucial. People try to go it on their own but it is the accountability that makes the difference. Utilise peers and use coaches or a buddy system to make sure you are accountable. A coach can hold you to account and help you to be accountable to the decisions you have taken. We shouldn’t need accountability but sometimes we need the consequence to be serious enough that it forces us to take action. How you do anything is how you do everything Once you have accountability built in then any goal will become much easier to achieve.   BEST MOMENTS I asked, ‘how can I level up with this business?’ ‘I have a high level of accountability’ ‘When I’ve decided on something, I’ve committed to it and made myself accountable there is no way it’s not happening’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick reflects on the day in 2015 when he had to start again from a point of absolute zero and the point he has now reached with over 4,000 people having attended his Expert Empire events. He shares his key lessons from the last 5 years and the importance of any business at any point of knowing how to increase cash flow. When you are a business owner it’s your energy and mindset that drives your business forward and your worst day could be your best day if desperation is your inspiration because it will then be the day you start your comeback.   KEY TAKEAWAYS Your energy, your state, your mindset  is the biggest influence on the success or not of your business. Specialise and focus on one to one consulting so you have a secure foundation. Then build a more leveraged, scaled model. How you make your money is much more important than how much money you make. My focus was primarily on serving and creating a better experience for our clients than anyone else in our industry. There are 4 ways to increase cash flow in your business and these are relevant to anybody whatever phase your business is in; - Push back any money you owe – you can negotiate terms that push back payment terms if you communicate effectively with suppliers. - Pull forward money you are owed – contact clients and offer them the opportunity for a discount if they pay upfront this can benefit both them and you. - Borrowing – this can be a smart move if you can borrow with favourable terms. If the return is better than the cost of borrowing then it can be worth doing. - Get new sales – look at when you can make sales and gain sponsorship to offset costs as rapidly as possible.   BEST MOMENTS ‘Being in a place of desperation made me take action’ ‘I was inspired to create events that were about serving rather than selling’ ‘The success would never have been possible without having been at that absolute zero’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick shares great advice on how to create the right demand for your product, services and processes He explains why demand generation is about having something really attractive to offer and people coming towards you. When you achieve this selling and closing become easy because you are selling to someone who wants to buy from you instead of having to persuade them. Demand generation is all about being effectively placed to share the benefits of your product, service or program and bringing people who want to buy towards you in a more natural way through a great experience and Nick explains how any business can achieve this.   KEY TAKEAWAYS People give away their time or product for free or under charge – this devalues what you have and when the perceived value is low there is no demand for it. However good you are you need to stand out in a crowded market place. The product, service or program are just the means there has to be an end result, a benefit. Your personal brand is crucial and you need to stand out. Having a strong personal brand means people will come to you. Promotional strategies are key – You need to have something different, that stands out and then focus on promoting it. Selling a package of products, services or programs that meets the client’s needs is much more effective. The sales process, 4 phases - serving, seeding, selling and closing Before you undertake any sales you have to be able to serve first. Seeding is about sharing the product and bringing people to you. Selling to someone who wants to buy is easy. Closing somebody who wants to buy is easy. The client experience is key, the more they feel they are part of a community the better the experience and the more likely they are to become a repeat customer. Making sure customers get a result is critical but shining a light on the successes creates the best marketing for you.   BEST MOMENTS ‘Personal brand is critical  if you want to create demand because it will create demand for access to you’ ‘They are walking and talking examples of how great the product, service or program is’ ‘No matter what you say all you are ever selling is a feeling’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Nick shares the key marketing advice in this episode and explains exactly how anyone can do it with their own marketing and advertising. There will always be fads in marketing and advertising but there are foundational aspects that will be forever true. Making sure your advertising doesn’t look like advertising is key because nobody like to be sold to, but, people love to buy and this is a great opportunity to hear how Nick has been hugely successful with this approach.   KEY TAKEAWAYS You’ve got to make sure your advertising doesn’t look like advertising Nobody likes being sold to but people love to buy Think about the subject lines for emails – does the subject line look like an advertising line? Creating a disarming subject line that encourages curiosity is key. Social media platforms were not designed as marketing platforms they were designed so that people could connect so the closer your advertising is to this format the more successful it will be. Posts with pictures have higher engagement because it’s what social media is designed for. The most successful adverts on television are those which evoke feelings. Whether its images or the copy, always filter through the lens of ‘how can I make this not look like an advert? How can I make this content-led and engage people?’ You’ll get more engagement and sales by not selling all the time   BEST MOMENTS ‘I love to create campaigns that don’t look like they are selling’ ‘The best subject lines in an email evoke curiosity ‘The best performing posts I make on social media platforms are those that have pictures of me and my family’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

business and in this episode, Nick explains why it’s vital to understand any business starting out must think big but start small. He shares some great advice for entrepreneurs starting out about how to decide on one product or service, take it to a niche market for the right price and build a client base. Many small businesses fail because they are trying to behave like a big business when they start but what a small business with big ideas needs is very different to what it will need to do when it is a 6 figure business so think big and have a grand plan but be self-aware, humble and focus on changing the world one person at a time.   KEY TAKEAWAYS Most people dramatically overestimated what they can achieve in one year but underestimate what they can achieve in 10 years. The foundation of ‘think big, start small’ is taking small steps because over time the difference they make is significant. People begin and take on vast expense when they should be testing the demand in the market. The fastest route to get recognised is to get niche, be highly specialised and then focus on your target group. This gives you the opportunity to use a targeted marketing approach. Most small businesses fail because they are trying to behave like a big business when they start. The majority of businesses that are successful are built in a steady way through planned phases. Start small with a niche market, one product, test the concept by taking it to market, get your first clients, with good results gain positive testimonials and scale the business moving forward. Think big and have a grand plan but be self-aware, humble and change the world, one person, at a time.   BEST MOMENTS ‘Having a vision and grand plan is vital but you must start small’ ‘Trying to take the big steps when you haven’t laid the foundations or proven the concept is foolish’ ‘What it takes to get a business started is completely different from what it needs when its 6 figures’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.  

Rymel Dmot, Marilyn Devonish, Tj Atkinson and Shaa Wasmund join Nick for a panel discussion about Black Lives Matter. The viewpoints of the panel are diverse and this is an informative episode that captures the realities of difference and explores some of the possible solutions. The aspect on which they all agree is the importance of not only dialogue but truly listening to what is being said and wanting to be better because if you notice injustice and you don’t speak up about it then you are perpetuating that injustice.   KEY TAKEAWAYS We all want to be treated equally but for this to happen everyone needs to recognise that every one of us is different. Where were you? You are standing up now because it’s a hashtag. Those people need to sit back down and let people who know what they are talking about move things forward. The solution is about understanding it’s a marathon, not a sprint and maintaining an open dialogue with everyone is key. It starts with a conversation but it can move forward to action. We need to have the difficult conversations with the people who aren’t yet listening. Conscious bias is recognising your unconscious bias and working towards making the playing field even. There is ongoing injustice, because there is a perception that black people are less. Racism exists because there is a difference, it’s about getting to a point  where everyone views everyone else as equal. Nothing is going to change until the race that believes it is superior sees everyone as equal. If you accept that as a person you have an advantage over others it is then about wanting to be better. Being educated about why you have privilege over others and understanding why black people have a lack of opportunity and the underlying poverty is key in recognising why people are angry. If you have influence then you can use it to speak up and continue the dialogue.   Listening and really hearing what others are saying is a vital part of the process. There is difference, we are not all the same, but we can learn to love each other and appreciate our differences.   BEST MOMENTS ‘You can sometimes feel invisible and unheard’ ‘I speak up because I’ve been blessed with a different perspective’ ‘If you notice an injustice and you don’t speak up about it then you are perpetuating that injustice’   VALUABLE RESOURCES Empire Builders Podcast   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Environment is the missing piece in the jigsaw of success and is often overlooked but getting it right can make the difference when you are building a successful business. Your environment can support you in achieving what you want to in life and there are 3 different areas to consider - the people around you, the space you are in and the things that are with you daily. Your environment can bring inspiration and play a key role in your success if you understand how it impacts on you and the difference it can make to you performing at your optimum.   KEY TAKEAWAYS The environment you spend the majority of your time in, is of critical importance and is a significant factor in achieving what you want to in life. People - You should surround yourself with; Mentors – people you are aspiring to be, those further on in the journey than you. Mentees – those who are 2 steps behind, you can add value to them and they help provide perspective on what you have already achieved. Masterminds  - people who are your peers who hold each other to account and are also in friendly competition. Places - Where you physically spend your time makes a difference. Does the place you are in everyday make you feel good? The things you have around you can help with visualisation of where you want to be, motivating you to focus on what you really want.   BEST MOMENTS ‘When you have grown together the opportunity for collaboration and joint venture is greater’ ‘As the business owner, you are the greatest asset or liability in your business’ ‘Feed your mind with great information and surround yourself with things that help you to get motivated’   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

It’s typical entrepreneurial behaviour to have many ideas and then want to act on all of them, meaning it’s difficult to achieve success. The importance and power of focusing on one thing should not be underestimated and can be key to achieving what you want in your business. Nick shares some great advice and asks ‘what’s the one thing that you could focus on and change that would make everything else easier? If you can learn how to focus and maintain it then you can achieve more and move forward towards your ultimate goals.   KEY TAKEAWAYS Focusing on one thing is very powerful. What’s the one thing that if you nailed it would make everything else easier or completely unnecessary? In business focusing on one thing over a period of time can bring great results. Focus on one thing a month and it can help you to overcome the overwhelm that you can find when you are in business. Get clear on the one thing that would make the biggest difference across all areas of your life. People want to make a change but create an overwhelming plan that is so far away from where they are now it’s impossible to achieve. If you focus on one change and maintain it over a month then you will have created a new habit.   BEST MOMENTS ‘When I’ve had great success, it’s been when I’ve been very focused on one idea or project’ ‘You can end up being pulled in many different directions and not achieving’ ‘It’s typical entrepreneur behaviour to have many ideas and then want to act on all of them’   VALUABLE RESOURCES The One Thing - Gary Keller   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

David Goggins is best known for his phenomenal best-selling book ‘Can’t Hurt Me’, documenting his journey from a nightmare childhood to U.S Armed Forces Icon and one of the world’s top endurance athletes. David talks to Nick about how he built his empire and what it takes to get people to start listening. When you have a message it’s about getting it to your audience so you need to know who you are and what you want to say. Ultimately, it’s about having the courage, resilience and determination to follow your own path and move forward whatever the obstacles.   KEY TAKEAWAYS We all have demons and bad things happen in our lives, it’s about having the courage to be vulnerable and show everyone who you truly are. Who are you? what is your story? Figure out what you want to sell to your audience, what is it you are passionate about? Don’t follow anybody’s path except your own and figure yourself out. If you want to be a teacher you have to be continuously living the life you are teaching about. Self-talk is very important and it must be truthful, visualise the moment and how you want it to be. You have to be unique in what you do and others will seek you out, you have to be uncommon. If you are challenging yourself other people will see you. The 40% rule means you must build something new in small increments and then it becomes a habit and will stick. We attract how we feel so if you are negative you will attract negativity if you are positive you will attract positivity.   BEST MOMENTS ‘I was able to be David Goggins because I didn’t have any role models’ ‘We overthink things and can no longer see the bigger picture or solve the problem’ ‘You have to look at ways to win with everything you do’   VALUABLE RESOURCES Can't Hurt Me, Master Your Mind and Defy the Odds - David Goggins   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.        

How do you know if a business partnership is the right fit?  How do you know which business connections are good for you? Too many people begin business partnerships because they don’t want to go it alone but is this the foundation for a successful partnership? Nick explains why you need to understand your strengths and weaknesses and seek complementary skills in a partner and how joint venturing is a great way to test out working with someone – it’s a win, win for both parties. The next person you meet could be someone you joint venture with in the future so understanding the process of building relationships is key for any business entrepreneur.   KEY TAKEAWAYS You need to be very aware of your own strengths and weaknesses and seek a partner who has complementary skills. This is the basis for a successful partnership. Make sure you know the person you are considering partnering with, this can be achieved through joint venturing and undertaking consultancy work. A joint venture is a mutually beneficial alliance between you and another person with a win, win for both parties. Joint venturing is a long-term strategy, you have to be in alignment with the other person with shared goals, targets values and ambitions. There are 3 keys ways to get your message out there – social media, paid advertising and joint venturing. You can gain access to communities that your joint venture partners have created over extended time periods Identify those people where you can add as much value to them as they could to you. Start the process of building the relationships that could be your joint ventures in the future.   BEST MOMENTS ‘My business was initially grown through joint venturing’ ‘Own your space’ ‘Joint ventures are a great way to grow your business’   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

Lord Sugar has built an empire and is known globally as a successful entrepreneur. He discusses with Nick what it takes and shares key business advice for any aspiring empire builder. Knowing the numbers and learning from the challenges are a vital part of the entrepreneurial journey but salesmanship and innovation are key in the growth of any business and Lord Sugar discusses why it’s  important to recruit the best people with the right skills for your business bringing the success you want to your organisation as it grows.   KEY TAKEAWAYS Start a business you have some knowledge of and only go into a business you understand and have knowledge or experience of. Focus on the size of the market and sales. Set yourself targets and if you don’t make them ensure you spend the following week compensating reaching those targets and doing more. It’s vital to undertake weekly reconciliation so you are always clear about where you are and how the business is progressing. Knowing the numbers is vital and understanding that organic growth comes through the appetite in the market and responding to this will make a difference. At some point every business will come across a major challenge and it’s all about adapting and learning from the situation. When recruiting it’s important to have a trial period so you can get the best people for your business - a 3-month trial period helps everyone. You can’t write a process for someone to sell - the individual has to have the skills to sell the product or service. If you have a problem and believe in yourself you can solve it and always be moving towards your goals.   BEST MOMENTS ‘When I floated my business, I started to meet other business owners who were inspiring’ ‘I didn’t create my profile it was created by others looking in and commenting on what I was doing – this young lad from Hackney’ ‘One of the things that helps to sell a product is enthusiasm and understanding of the product’   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

How do you command maximum attention on your brand? The businesses and brands that have the most success are those that command the most attention and you can command attention by being extreme. But it’s all about how you are extreme as well as remaining true to who you are. There are varying ways in which a business and a business owner can be extreme and get the attention that will bring in more enquiries and ultimately more sales for your business. In this very first episode of the ‘Empire Builders’ podcast Nick explores the concept of being extreme and the positive impact this can have on your business as you build your empire.   KEY TAKEAWAYS You can command attention by being extreme, if you have more attention you will get more enquiries and this will lead ultimately to more sales for your business. Why do we desperately try to fit in when we were born to stand out? If you are struggling in your business it’s probably because you are playing it too safe. Taking an extreme position of being the most expensive in your area of expertise can successfully draw people to you. Being an extreme version of yourself is not about trying to be someone else. It’s about becoming more of who you are, it isn’t being loud but if you are a geek be the extreme geek. Use whatever is unique about you to be the most extreme version of yourself. Do not fall into the trap of staying safe. Dare to stand out and be different and you will get the attention on what you are doing and saying.   BEST MOMENTS ‘Can you take an extreme position in your industry’ ‘Taking an extreme position will mean people pay attention’ ‘How can you become an even more extreme version of yourself?’   ABOUT THE HOST Nick James Nick dropped out of university at the age of 21, and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.  Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company. He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash! Fortunately, Nick kept it afloat, turned it round, and sold that business 2 years later in a seven-figure deal.  He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires. Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage. Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.