Create an Irresistible Offer

Create an Irresistible Offer

By Nick James

As part of the five-day cash campaign, Nick shares invaluable content about how to create an offer that is so irresistible people are excited by it and make the decision to take action and purchase

Most people don’t want to be sold to but they want to buy so it’s about creating an offer that’s so compelling they will want to buy without feeling pressured and Nick explains exactly how to eliminate the procrastination and get people excited enough to take action, listen in and increase your business revenue in the next five days


You should be aiming to eliminate procrastination You want people to be excited and ready to invest in your product The offer can be a discounted product, when the perceived value is very high and the discount is substantial making it something that people feel is too good to miss Discounting for a limited time is a good way to create urgency for those buying You can take an existing product and make a five-day offer as the final time it will be available before a price increase, the last chance opportunity Financially incentivise someone to buy your product now. You can offer additional bonuses and value such as live experiences and additional training or support Either discount or add additional value to create urgency You are trying to create urgency so people are excited and compelled to take action and make a decision Most people in the absence of some form of urgency won’t make a buying decision You are trying to manufacture a sense of urgency in the five-day window


‘We can all recall a time when we made a purchase that was exciting’

‘For those on the fence it gets them over the line, why would they wait and then pay double?’

‘It will get people into making the decision and taking action to make the purchase’


Empire Builders Podcast



Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.


























Heart UK