Formulating Your Sales Expectation

Formulating Your Sales Expectation

By Nick James

Following on from the sessions about creating a compelling and exciting offer and where you can sell your five-day cash campaign in this episode Nick shares great content about what to expect as an outcome and the calculation you’ll need to work out if your five-day campaign is likely to be a success

This is all about formulating your expectation and understanding of what will represent a good result because everyone is sitting on potential sales



There is some number crunching to get the projected number you are aiming for It’s about formulating your expectation How many people are likely to see your offer? The more of the right people who see your offer the more sales you are likely to make 10% is a conservative open rate for your email list Around 5% of people and connections on your socials are likely to see your offer If you are texting or using WhatsApp its likely everyone you message will see it Make a list of the ten most likely people on your list who will be interested in your offer The number of buyers  depends on the price point of the offer, ideally, it should be between fifty and five hundred pounds On average around 5% of those people who see the offer will buy We are all sitting on potential money all of the time even when we believe we have exhausted all the opportunities’



‘If you have an absolutely insane, crazy, storming offer you might get more’

‘You need to go into it with eyes wide open knowing what to expect’

‘Every single person is sitting on potential sales’



Empire Builders Podcast



Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.




















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