Consider This from NPR

TikTok Is Creating Music Stars – And The Music Industry Is Watching

User-generated content specific to TikTok has propelled songs old and new to viral success. Whether it's someone lip-syncing to a song, or participating in a dance or trend using that song, it's made music discovery more participatory. Success on the app can lead to success on the charts, and record labels are looking to TikTok for their next stars. <a href="https://www.npr.org/sections/npr-extra/2020/09/09/909126490/where-you-can-hear-a-localized-consider-this">In participating regions, you'll also hear a local news segment to help you make sense of what's going on in your community.</a> Email us at <a href="mailto:considerthis@npr.org">considerthis@npr.org</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

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