Media Voices Podcast

Lessons from award-winning podcasts: The Telegraph’s Theodora Louloudis

<p>The winner of the Publisher Podcast Hero of the Year award in <a href="https://publisherpodcastawards.com/winners2021/">2021's Publisher Podcast Awards</a> was Theodora Louloudis, Podcast Editor at The Telegraph. She was praised for the exceptional work produced with limited resources, including spearheading the launch of five new podcasts over a particularly challenging year, as well as her leadership in shaping strategy at the publisher.</p>
<p>We caught up with her to explore how Covid changed The Telegraph's audio strategy, what it's like working with columnists and journalists, and how they decide which podcasts to make. Theo also tells us what attributes she'd look for in a podcasting hero.</p>

Media Voices is a weekly look at all the news and views from across the media world, featuring leading figures from media and publishing businesses. The team behind the podcast take a common sense approach to media analysis, from the practices of journalism to deep dives into publisher business models.