5 Day Strategic Planning Challenge – Day 2

5 Day Strategic Planning Challenge – Day 2

By Nick James

This is the second day of the 5-day challenge and following on from deciding on your purpose Nick moves on to the second aspect of vision, the mission -  how you measure whether you are fulfilling your purpose

The mission is what makes your purpose measurable, it tells you how well you are doing what you are doing so is a vital element in bringing the clarity of vision that will allow you to make better strategic decisions



Your marketing message and purpose will differ from each other – the purpose is simply why you are doing what you do There are 3 metrics we use, revenue, tickets sold, number of people served If there is more revenue, we are serving more people The mission makes your purpose measurable Year on year milestones help you to keep on track Decide on 2 or 3 metrics for the year Revenue can be looked at in real time, while profit is always retrospective Our team are incentivised and rewarded against revenue so being transparent and having real time figures is beneficial



‘Money is nothing but the measure of the value you create for other people’

‘Everything we do is geared to drive those three key numbers’

‘Having clarity of vision allows you to make better strategic decisions’



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Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job. 

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal. 

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.

Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.

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