Secrets of the Side Hustle

Lily Vanilli founder Lily Jones on finding the silver lining in tough times

Series 5 of Secrets of the Side Hustle is here! On this first episode back Scarlett Russell - entertainment editor for The Sunday Times Style- speaks to Lily Jones, the founder of Lily Vanilli, the bakery brand that went from selling baked goods on a stall in Shoreditch, to creating bespoke cakes for A-list celebrities and brands across the globe. Lily talks about how she persevered through two financial crashes, the mistake she early on which nearly ended her business and why Instagram is the marketing tool that every budding entrepreneur should be using. Find out more about Lily Vanilli here... instagram.com/lily_vanilli_cake/lilyvanilli.com <a href="https://thelane.co.uk/" rel="noopener noreferrer" target="_blank">https://thelane.co.uk/</a>  Follow The Sunday Times Style: instagram.com/theststyle/twitter.com/TheSTStyle To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle Producer: Anya Pearce Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

Secrets of the Side Hustle is a conversation with inspiring female founders about their career stories. Spanning industries from art and activism to tech and fitness, each week we'll discuss the practicalities of starting a business from scratch, and share helpful advice for anyone hoping to do the same.   Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.