By Rotation founder Eshita Kabra-Davies on the importance of tenacity

By Rotation founder Eshita Kabra-Davies on the importance of tenacity

By The Times

Scarlett Russell chats to Eshita Kabra-Davies, founder of By Rotation, the fashion rental app dubbed as the ‘Airbnb of retail' that has grown into a six-figure business in less than two years. 

 

Eshita talks about where she found the courage to leave her lucrative job in finance, why it’s important to have a good PR agency supporting you and how she reacted when a rival business attempted to sue her.

 

Find out more about By Rotation here…

 

instagram.com/byrotationofficial/

byrotation.com

 

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To get more of The Times and The Sunday Times, visit thetimes.co.uk/secretsofthesidehustle

 

Producer: Anya Pearce




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