Building Vulnerability-Based Trust

Building Vulnerability-Based Trust

By Nick James

Nick talks with his own coach, Jeff Mask about the culture and environment that builds unified and high-performing businesses because, as they explain,  if you have people or teams that are underperforming then this is the reason why

Vulnerability-based trust and psychological safety are what make the difference and Jeff explains why when you create, cultivate and build psychological safety and vulnerability-based trust you can build life-changing powerful positive momentum



The ability to create, innovate and problem-solve is about vulnerability and trust  There is a way to address conflict that illuminates the problem and allows for it to be solved in a healthy way Fear of conflict leads to  a lack of commitment, ‘way in enables more buy-in’ Vulnerability, consistency and transparency together build sustained trust There is more trust when we have the humility to ask for help A high level of empathy is critical for others to see they are valued person to person Psychological safety creates the best environment for performance Being able to admit to mistakes publicly is crucial Share key data to give context and connect everyone to the ‘why’ Everyone needs to know why their role exists and what’s expected of them True integrity, when you do what you say you will do, builds powerful trust


‘The number one contributor to high-performing teams is psychological safety’

‘In business, it’s all about sustained trust’

‘A unified team is an unstoppable team’

‘Competency combined with trust is where the magic happens’


Nick@expert empire






Empire Builders Podcast



Nick James

Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.

Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.

He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!

Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.

He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.

Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.


Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to seven figures and beyond through his Expert Empires Mastermind programme.


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