Episode 1: Unpicking the IPA's Making Sense Report

Episode 1: Unpicking the IPA's Making Sense Report

By The Kite Factory

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA's aptly named Making Sense report, and what this means for marketers within the current commercial media landscape. 

https://ipa.co.uk/knowledge/documents/making-sense-the-commercial-media-landscape-fourth-edition

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