683. Insights: How does design help you compete on more than just price?

Our expert host, Ross Gallagher, is joined by some great guests to ask: "How does design help you compete on more than price?" As fintech develops and companies look to add more features to their product - we’re seeing a lot of similar offerings across the board. So if you’re launching a product into a market where the price point is set - how do you avoid the ‘pointing spiderman meme’ moment? We've put together a panel of experts to discuss: how design has helped define fintechs to date, what challenges arise when products become similar, and how design changes as fintech evolves. This week's guests include: Will Jones, Executive Creative Director, 11:FS Clare Gambardella, Chief Customer Officer, Zopa Kish Patel, Head of Design, Lightyear Fintech Insider by 11:FS is a podcast dedicated to all things fintech, banking, technology and financial services. It’s hosted by a rotation of 11:FS experts including David M. Brear, Ross Gallagher, Benjamin Ensor, and Kate Moody - as well as a range of brilliant guests. We cover the latest global news, bring you interviews from industry experts or take a deep dive into subject matters such as APIs, AI or digital banking. If you enjoyed this episode, don't forget to subscribe and please leave a review Follow us on Twitter: @fintechinsiders where you can ask the hosts questions, or email podcasts@11fs.com! Special Guests: Clare Gambardella, Kish Patel, and Will Jones. Learn more about your ad choices. Visit megaphone.fm/adchoices