Joy Isaacs - ARgENTUM and Her Life In Fragrance

Joy Isaacs - ARgENTUM and Her Life In Fragrance

By Nicola Bonn

In this episode we were overJOYed (sorry) to be joined by Joy Issacs - the effervescent and visionary founder of @argentum. Starting by following her dream (literally) into science-led silver-infused skincare, Joy more recently reconnected with her fragrant side, to work with a perfumer developing 12 incredible scents. You can discover these by allowing yourself to be drawn towards one of 12 ‘Archetype’ cards, or simply by smelling them all. As we discover, Suzy had a ‘fragrance reading’ and became rather emotional at her perfumed pick of the pack. But as always - we like to go right back, and find out the fragrances that meant most to Joy throughout her life….

Suzy chose:@argentum Caregiver (but also loved Magician)

Joy mentions:
@diorbeauty Joy
@yslbeauty Opium
@oldspice Old Spice
@brut_for_men Brut original
@diorbeauty Dune
@jomalonelondon Verbenas of Provence
@clarinsuk Eau Dynamisante
@armanibeauty Acqua di Gio
@penhaligons_london Quercus
@argentum Become
@viviennewestwood Boudoir Ltd Edition bottle
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