Overcoming Self-Doubt with Maddie Birtwistle from Boohoo Group

Maddie Birtwistle’s story is a powerful reminder to us all that taking risks and having confidence in our abilities can lead to unexpected places. Maddie, who is the Internal Communications Manager at the boohoo group,  explores her extraordinary career journey. From beginning in customer service to now being part of the legal department. She boldly breaks down the stigma around not having a university degree, proving that practical life skills and experience can lead to great success. 

Our conversation with Maddie is also a masterclass on overcoming self-doubt and imposter syndrome. Maddie pulls back the curtain on her own struggles, sharing how admiration from friends and guidance from managers helped fuel her success. She also touches on the crucial value of making a social impact, a key element of her role at boohoo. Join us as we engage in this empowering dialogue with Maddie Birtwistle, a true testament to the power of perseverance and a positive mindset.

You can now nominate for the 2025 Northern Power Women Awards to be in with a chance of celebrating with changemakers, trailblazers and advocates on 3rd March 2025! Nominate now at wearepower.net

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