The Indicator from Planet Money

Selling safety in the fight against wildfires

Wildfires are becoming more frequent and serious due to human-caused climate change. This is prompting a new industry focused on residential wildfire preparedness. Today, we consider the new technology addressing wildfire risk and the cost of protecting yourself. Related Episodes: Gambling, literally, on climate change (<a href="https://podcasts.apple.com/us/podcast/gambling-literally-on-climate-change/id1320118593?i=1000618552340">Apple Podcasts</a> / <a href="https://open.spotify.com/show/4X3yDKgVTWRjSd6r0vhgo4">Spotify</a>) For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at <a href="http://plus.npr.org/">plus.npr.org</a>. Music by <a href="https://dropelectric.bandcamp.com/">Drop Electric</a>. Find us: <a href="https://www.tiktok.com/@planetmoney">TikTok</a>, <a href="https://www.instagram.com/planetmoney/">Instagram</a>, <a href="https://www.facebook.com/planetmoney">Facebook</a>, <a href="https://www.npr.org/newsletter/money">Newsletter</a>. Learn more about sponsor message choices: <a href="https://podcastchoices.com/adchoices">podcastchoices.com/adchoices</a> <a href="https://www.npr.org/about-npr/179878450/privacy-policy">NPR Privacy Policy</a>

A little show about big ideas. From the people who make Planet Money, The Indicator helps you make sense of what's happening today. It's a quick hit of insight into work, business, the economy, and everything else. Listen weekday afternoons. Try Planet Money+! a new way to support the show you love, get a sponsor-free feed of the podcast, *and* get access to bonus content. You'll also get access to The Indicator and Planet Money Summer School, both without interruptions. sign up at plus.npr.org/planetmoney