The IAB UK Podcast

Helping brands authentically mark Ramadan and Eid, with Meta and Modest Visions

As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online. A year on from <a href="https://open.spotify.com/episode/49bwcqMPsDWo8POQbyDYiD?si=ajpg3Wb9QQyk8wPP5g568Q" rel="noopener noreferrer" target="_blank">last year's episode</a> with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doing around Ramadan by leveraging real insight to understand Muslim audiences. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.