The IAB UK Podcast

As the credits begin to roll on 2024, we’re unpacking the key moments, trends and challenges that shaped the digital advertising landscape this year on the podcast. From the UK’s retail media market being on track to break the £1bn mark in 2025 to what shifting to a low-cookie future has meant in practice, our CMO James Chandler gets into it all with a swot team of IAB experts – namely Kristie Naha-Biswas (Head of Insight), Tom Stevens (Director of Marketing) and Sophia Haynes (Director of Transformation).Expect standout highlights from a jam-packed year of events, fresh takes on sustainability and inclusion, and a look ahead at what’s on the horizon for 2025. Plus, now that the legislation is in place, the ASA and CAP can move forward with finalising guidance for the industry, which will need to be signed off by the Government and Ofcom. We will be hosting a member-only briefing in mid-January to lay out where everything is at and what members need to be doing. Sign up via our site now.Book Leadership Summit 2025 now: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

This week on The IAB UK Podcast, we’re bringing you a live recording from our Last Thursday Club where sustainability took centre stage. Hosted by Sophia Haynes, the IAB’s Director of Transformation, this panel discussion dives deep into advertising’s role in addressing the climate crisis.Joining Sophia are Sue Phillips from Ipsos, Tim Pritchard from MG OMD and Bernie Sham from Impact Plus to explore the challenges of reaching Net Zero, the potential of AI in climate solutions and the critical need for collaboration and regulation.Learn more about Leadership Summit 2025 here: www.iabuk.com/leadership-summit-2025 Hosted on Acast. See acast.com/privacy for more information.

In this episode of The IAB UK Podcast, we dive into the digital strategies driving success for some of the UK’s top brands. Recorded live at the Ham Yard Hotel after IAB Debrief 2024, IAB UK's Director of Marketing, Tom Stevens, sits down with Grace Bailey, Senior Marketing Manager at Auto Trader, and Ellie Lane, Head of Client Strategy at Quantcast. Grace and Ellie reveal the inner workings of Auto Trader’s in-house marketing shift and how real-time data has become a game-changer in reaching new audiences. Get an exclusive look at how Auto Trader and Quantcast’s long-standing partnership has fueled growth, improved decision-making and allowed for a more targeted, agile approach to digital marketing.Get tickets for The Last Thursday Club here: www.iabuk.com/events-training/last-thursday-club-getting-net-zero Hosted on Acast. See acast.com/privacy for more information.

Welcome back to the third and final episode of a three-part podcast miniseries in partnership with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. We’ve already covered measurement and creative performance, which means today’s episode is focused on policy and brand safety. Joining James in the studio is TikTok’s Senior Government Relations and Policy Manager, Giles Derrington. Together they discuss the relationship between trust and business outcomes, public policy changes and what ‘Project Clover’ means for TikTok users and their data. Watch the video version of this episode via our YouTube channel: https://youtu.be/Vjz2SpoIdzQThat’s it for this miniseries! If you missed them, our two previous episodes are available on our YouTube channel and via all good streaming platforms. Discover about TikTok here: https://www.tiktok.com/about?lang=en Hosted on Acast. See acast.com/privacy for more information.

Welcome back to this special three-part podcast miniseries in collaboration with TikTok. Over the course of three episodes, IAB UK’s CMO James Chandler is joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up was measurement, but in today’s episode of the podcast, James chats creative performance with TikTok’s Marketing Strategy Lead, Callum Smith. James and Callum explore brand loyalty, return on creative, attention and how TikTok has disrupted storytelling. Watch the video version of this episode via our YouTube channel: https://youtu.be/3ln02I3nbMEStay tuned for the final episode dropping later this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en  Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first episode of a special three-part podcast miniseries in collaboration with TikTok. Over the next three episodes, IAB UK’s CMO James Chandler will be joined by guests from TikTok to explore three of its big priorities: measurement, creative performance and policy & brand safety. First up is measurement, and James gets into changes around approaches in recent years, the consumer journey and why last click attribution is destined for room 101 with TikTok’s Head of Client Measurement UK, Charlotte Skornik.Watch the video version of this episode via our YouTube channel:: https://youtu.be/PES-gTr03uQStay tuned for the next two episodes dropping this week and discover more about TikTok here: https://www.tiktok.com/about?lang=en  Hosted on Acast. See acast.com/privacy for more information.

Following our CTV roundtable last week - all about collaboration, standardisation and ‘dropping the C’ - we’re continuing the conversation with some of the industry’s leading voices. Joining our CMO James Chandler for this episode of the podcast is MiQ’s Mike Lampard, PubMatic’s Tim Wilcox and Vevo’s Sarah Gul to discuss key issues facing CTV, including brand safety, overcoming fragmentation and driving transparency.Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

With the year almost coming to a close, agencies are beginning to share their predictions for the ad industry and beyond in 2025, and we're here to give you the exclusive inside scoop. In this special live episode recorded at October's Last Thursday Club, IAB UK's Chief Marketing Officer James Chandler welcomed around the table AKA UK’s Emily Hart, Spark Foundry’s Will McMahon and Mindshare UK’s Sophie Harding.Expect reflections on the predictions made at last year's Trends Last Thursday Club, a deep-dive into what’s been big in 2024 and the panel's thoughts on what 2025 has in store.Book IAB Debrief 2024 here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In this third and final episode, IAB UK's CMO James Chandler is joined by Raffaella Stratta, EMEA Senior Marketing Research & Insights Manager at Google and Morgan Burgess, Associate director at MTM, to dive into into the latest insights from the Why We Watch report.The report explores the changing relationship between viewers and online video content and reveals how the diversification of content and the explosion of user-generated content have reshaped viewers' standards of quality and engagement.More on Why We Watch here: https://blog.youtube/culture-and-trends/how-viewers-define-content-quality-2024/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series created in partnership with Google, offering an exclusive behind-the-scenes look at the festival while highlighting top brands on YouTube.In the second episode of the miniseries, IAB UK's CMO James Chandler meets with Domino’s CMO, Sarah Barron and Google's Senior Industry Manager, Duncan Watts, to discuss the fascinating actionable insights Domino’s discovered by digging deeper into their YouTube advertising data.YouTube offers advertisers unprecedented performance data. But what data exactly? And why is it so impactful in the right hands? The trio discuss how Domino’s proved the power of data-driven decision-making in maximising the effectiveness of YouTube advertising and how running brand and performance campaigns concurrently on YouTube resulted in a 45% higher ROI than either campaign type alone. Discover Domino's YouTube channel here: https://www.youtube.com/channel/UCO1328RJ5y-TrR2oRq9fBYw Hosted on Acast. See acast.com/privacy for more information.

Welcome to YouTube Festival Spotlight, a three-part podcast series run in collaboration with Google giving you a behind-the-scenes look at the festival, spotlighting top brands on YouTube.Over the course of the next three episodes, IAB UK's CMO James Chandler will be joined by some of the most senior marketers in the UK and members of the YouTube team to get into some of the most effective and innovative collaborations run on the platform.In today’s episode, we’re diving deep into the beauty of best practice. Joining James in the studio to discuss how a YouTube-first summer campaign earned sizzling results for Boots is Peter Markey, Chief Marketing Officer of Boots, and Jacqui Owens, Director of Lifestyle at Google.Watch the campaign here: https://youtu.be/VM6y09kSBRU?si=SfGWuQy38HHqF1JrYou can also watch this episode in full on YouTube at: https://youtu.be/ikc9JK_f-TY?si=ww8QsMrcYqU815EW Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Guy Thurlow, Co-Founder and Commercial Director at Next-Gen Media.They dive into Guy’s personal journey, the challenges of launching a business in the midst of a global pandemic, and how Next-Gen Media is helping brands better understand and engage Gen Z. Plus, we’ll hear about the company’s exciting new partnership with News Movement to counter misinformation. Book IAB Debrief here: www.iabuk.com/events-training/iab-debrief-2024 Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The IAB UK Podcast and the third part of this Retail Media miniseries, produced in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy. In this final episode, we take a deep-dive into how agencies are leveraging retail media effectively. James Chandler is joined in the studio by OMG UK’s Vicky Fox and Wavemaker’s Andy Collins, alongside Tesco Media & Insight Platform’s Steve Edwards, to unpack the role that retail media can play within omnichannel strategies and how to break out specialist silos so that expertise is embedded throughout the planning process.You can also watch this episode in full on YouTube at: https://youtu.be/r14yuS5Tgj4 Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The IAB UK Podcast and the second installment of this Retail Media miniseries, produced in partnership with Tesco Media & Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy. In another first for The IAB UK Podcast, James is out on the road in today's episode, taking a visit to Tesco Extra in Watford to explore the media creative canvas in-store. He's joined on a walk around the store by Tesco’s Head of Media Enablement, Tash Ward, before returning to the studio to talk to Media Commercial Director Amanda Tushingham about how brands are making the most of the seamless, sofa-to-store journey Tesco offers to advertisers and customers.You can watch this episode in full on YouTube here: https://youtu.be/mRgPgv_TPmM Find out more about Tesco Media and Insight Platform at https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

Today's episode kicks off a miniseries in partnership with Tesco Media and Insight Platform. Over three episodes, IAB UK's CMO James Chandler is joined by guests from Tesco, retail media experts, brands and agencies to explore the ever-growing power of retail media and why it’s quickly becoming an essential part of any brand’s marketing strategy.  In this first episode, James gets into why retail media should be on your media plan for 2025 and how working with the right partners, like Tesco, can help advertisers maximise their potential. James is joined by Emma Foley, Head of Strategic Planning at Tesco Media and Insight Platform, Charlotte Murphy, Head of Retail Media at Unilever UKI, Jon Rabone, Head of Grocery Online & Retail Media Lead UK at Mars Wrigley, and Daniel Knapp, Retail Media Consultant for IAB UK. Together, they unpack what retail media really means for the future of advertising, and how brands can leverage this powerful platform to reach their audience more effectively.You can also watch this episode in full on YouTube at https://youtu.be/kyCnaywv6pI Find out more about Tesco Media and Insight Platform here: https://www.dunnhumby.com/tesco-media-insight-platform/ Hosted on Acast. See acast.com/privacy for more information.

In today's episode we dive into all the highlights from Amazon’s recent UK Upfront with David Amodio, Amazon’s Head of Video Sales Specialists for Northern Europe.James and David explore Amazon’s latest innovations in video advertising, discussing everything from Prime Video to Twitch, and what brands can expect in 2025. Get the inside scoop on big announcements, including new ad formats, Prime Video’s evolution and Amazon’s growing role in live sports and entertainment. Plus, if you missed the star-studded event itself, don’t worry - this episode will give you a taste of what went down, including appearances from some huge names. Read more from Amazon's UK Upfront here: https://advertising.amazon.com/library/news/amazon-uk-upfront-2024 Hosted on Acast. See acast.com/privacy for more information.

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM’s Neil Peace to discuss celebratory campaigns. Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences. Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024  Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Laura Smith-Collins, Chief Digital and Data Officer at Hearts & Science, and Andy Heald, who manages publisher development at Index Exchange.Fresh from an IAB-hosted roundtable where we brought together players from across the industry for an open and frank discussion on brand safety, James, Laura and Andy debrief the topics discussed - everything from the need for collective responsibility to how AI learning can advance current capabilities.Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

In this episode, James sits down with Owen Griffiths, Commercial Director at The Sun, to dive into what’s in store at its upcoming Digital Upfronts. The pair get into how The Sun remains a trusted and beloved media brand, reaching over 30 million people while continuing to transform itself in the digital age.From creating meaningful content across diverse topics like sports, entertainment, and finance to leveraging data in both advertising and editorial, The Sun is committed to keeping its readers informed and entertained. Hear how the brand builds distinct communities, embraces innovation and balances engaging content with responsible journalism. Plus, learn about the exciting prizes on offer at the upcoming Upfronts, including a chance to win tickets to Oasis at Wembley.Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

Joining our CMO James Chandler on The IAB UK Podcast this week is Adam Shepherd, Head of Podcasts at Haymarket Media Group and Editor of the British Podcast Awards. With just a few weeks to go until the awards, Adam delves into what captured his attention from this year’s campaigns. Plus, just why current affairs have come to dominate the podcast charts, the impact of this format on news consumption, the hot topic of subscription models and how visualized podcasts are changing the podcast game. And, as an added bonus, Adam shares his own go-to podcasts and what he’s pressing play on right now. Book Digital Upfronts 2024 here: www.iabuk.com/digital-upfronts-2024 Hosted on Acast. See acast.com/privacy for more information.

Attention gets talked about a lot in our industry, but there isn’t a universal understanding of what constitutes it or how to best measure it. Understanding and quantifying attention not only helps advertisers see what captures consumer interest but also sheds light on the visibility and quality of ads.To kick off Season 16 of The IAB UK Podcast, we turned our attention to attention with a live recording from August's Last Thursday Club. Pat Hann, Ad Tech Manager at IAB UK, was joined by GumGum’s Peter Wallace, Allwyn UK’s Rachel Moss and Meta’s Rob Smallwood to discuss why attention is so tricky to scale up, the difference between good and bad attention, and how we marry the metric with current sustainability efforts.  Read more about the IAB's work on attention at https://www.iabuk.com/attention Hosted on Acast. See acast.com/privacy for more information.

This week our Communications Executive, Charlotte Robinson, sits down with Michael Prescott, Hanover’s Managing Director and former Political Editor at The Sunday Times, Joe Derry-Malone, Managing Director of Hanover’s UK Advocacy Team, and Christie Dennehy-Neil, IAB UK’s Head of Policy & Regulatory Affairs to discuss the 2024 UK General Election campaign so far.In this conversation, they get into what's defined the campaign, the immediate priorities for an incoming Labour government, comparisons with 1997 and what the next government could mean for digital advertising and IAB UK members. Hosted on Acast. See acast.com/privacy for more information.

This week our CMO, James Chandler, sits down with Snap’s EMEA President, Ronan Harris, to discuss Snap's recent 'Less social media. More Snapchat' campaign and to discover why the company is seeking to differentiate itself.In this conversation, they get into why users are responding to the less polished feel of Snap, the surge in more creators coming to the platform and how advances in tech - specifically augmented reality - are increasing engagement.Engage returns on Tuesday 4 June - advertisers and agencies go free, book here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

In this special live episode recorded at April's Last Thursday Club, James Chandler chats to Telegraph Media Group's Camilla Child, The Independent's Alistair Smith and GroupM's Michael Clare about cookieless targeting, the role of professional journalism today and why context really does matter when it comes to how your ads are perceived.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by Ginnie Dobson, VP of Commercial and Operations at Footballco, John Cole, Head of Global Client & Agency Solutions at LiveScore Group, and Alex Brown, Head of Sport & Entertainment, at EssenceMediacom UK, to discuss the upcoming EURO 2024 tournament. They get into how brands can navigate influencer partnerships with players and content creators, how they can use live data to really capitalise on the big moments and how those with much smaller budgets can still have an impact. Tickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

To coincide with today’s launch of Digital Adspend 2023, James is joined by Elizabeth Lane, IAB UK’s Head of Insight and Measurement, to unpick the key takeaways to remember. They get into the double-digit growth of the market in the context of the wider economic backdrop, what’s driving spend trends and the addition of a brand-new channel to the report.Check out IAB Digital Adspend 2023 here: https://www.iabuk.com/adspendTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

This week’s episode sees James sit down with GroupM’s Senior Director for Supply Operations, Dave Sandham, and the IAB’s Director of Transformation, Sophia Haynes, to chat about the IAB’s newly launched Environmental Sustainability FAQs. What’s the rationale, who’s involved and how are the FAQs being used day-to-day by businesses like GroupM? It’s all on the agenda this week.Check out IAB UK's Environmental Sustainability FAQs here: https://www.iabuk.com/environmental-sustainability-faqsTickets for Engage 2024 are available here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Creator marketing has exploded in recent years, but does it have a long-term future or is it just experiencing a moment? How does creator marketing differ from who we know as traditional 'influencers'? And how can brands authentically incorporate this marketing channel into their media plans?In this special live episode recorded at March's Last Thursday Club, to coincide with the launch of our new creator marketing guide, 'Creator Connections', creator marketing experts from Meta, Publicis Media and Buttermilk chat with James Chandler to unpack how to work with content creators to build your brand.Download 'Creator Connections: Leveraging creator marketing to build your brand' here: https://www.iabuk.com/news-article/iab-uk-launches-creator-marketing-guideTickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Join James as he chats with Lucie Cave, Chief Creative Officer of Podcasts and Commercial Content at Bauer Media Group. Lucie is a podcast host, presenter and former editor of Heat magazine, but now leads the creative campaigns between Bauer’s famous audio and publishing brands and commercial partners. In this conversation, they get into Bauer’s raft of podcast hits, why they're focused on the consumption of podcasts rather than just the listens and the 'Where's your head at’ mental-health campaign that Bauer co-leads on.Engage returns on Tuesday 4 June and if you book your ticket by 31 March, we’ll give you 50% off ticket two with the code ENGAGEEB - plus, advertisers and agencies already book for free: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, our CMO James Chandler is joined by Blis’ Amy Fox, The Media Leader’s Ella Sagar and MiQ’s Stephen Emsall for a look at how omnichannel marketing has evolved in recent years to adapt to the changing needs of consumers. Their conversation ranges from the shift in media buying and measurement, from a siloed approach to a more holistic one, to the activation of omnichannel campaigns and what opportunities advertisers can turn to in the absence of cookies.Tickets for IAB Engage are available at: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House in St Albans last week, bringing together leaders from across the world of digital advertising to discuss shared challenges, debate the big issues and help build a better future for the industry.While we were there, we took the opportunity to speak to some of the 150+ delegates for The IAB UK Podcast. In this special episode, we speak to Sky News’ Political Correspondent, Sophy Ridge, Ipsos' Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more media leaders and industry legends.Read a write-up of all the sessions, watch the highlights film, and check out all the photos from the two-day event here: https://www.iabuk.com/leadership-summit-2024Book your ticket for Engage 2024 here: https://www.iabuk.com/events-training/engage-2024 Hosted on Acast. See acast.com/privacy for more information.

Recorded live at Sopwell House in St Albans, Sky News' Political Correspondent Sophy Ridge joins the IAB's Charlotte Robinson for a sit-down chat ahead of her speech at Leadership Summit 2024. Sophy discusses the major themes that could shape a UK General Election campaign in 2024, where she gets her news from and the political moments she's keeping an eye on, in what looks set to be the biggest ever year for democracy.Find a summary of all the sessions at Leadership Summit 2024, including Sophy's speech, here: https://www.iabuk.com/news-article/leadership-summit-2024-highlightsTake a look through our photo album from Leadership Summit 2024 here: https://www.flickr.com/photos/iabuk/albums/72177720315387279/ Hosted on Acast. See acast.com/privacy for more information.

To coincide with International Women's Day, Friday 8 March, Emily Roberts is joined live at IAB HQ by VIOOH's International Business Development Manager, Patricia Tarson, the Responsible Marketing Agency's CEO & Founder, Hannah Mirza and The Trade Desk's Lead Associate Account Director, Nadia Sultana.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the pressing issue of gender pay disparity, a lack of meritocracy in hiring, and the need for education around unconscious bias.IAB UK members can book their free spot at our next Last Thursday Club event, Creator Marketing, here: https://www.iabuk.com/events-training/last-thursday-club-creator-marketing Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, the IAB’s Chief Marketing Officer, James Chandler, is joined by journalist & copywriter, Ellen Hammett, and Broadcast & Audio Description Manager at the Royal National Institute of Blind People, Sonali Rai. Their conversation digs into a recent article Ellen wrote for Marketing Week about disability inclusive marketing, covering how AI is advancing accessible advertising, what smaller brands can do on lower budgets, and why accessibility shouldn’t be an afterthought but embedded within all campaigns.Read Ellen's Marketing Week piece 'Why brands could be losing billions by failing to make their marketing more disability inclusive': https://www.marketingweek.com/brands-losing-billions-failing-marketing-disability-inclusive/ Hosted on Acast. See acast.com/privacy for more information.

Join James as he chats with Will Scougal, Founder & Managing Director of Make My Day, the first augmented performance marketing agency. Explore the world of AR and its game-changing role in brand communication, learn the origins of Make My Day, and discover Will's highlights from the IAB's first AR roundtable.Learn more about Make My Day at: https://www.makemyday.tech/Discover our top takeouts from the IAB's inaugural AR roundtable here: https://www.iabuk.com/news-article/top-takeouts-iab-uks-first-ar-roundtableTickets for Engage 2024 can be found here: https://www.iabuk.com/events-training/engage-2024IAB UK members can submit to speak at Engage by Monday 18 March: https://www.iabuk.com/news-article/engage-2024-speaker-submissions-now-open Hosted on Acast. See acast.com/privacy for more information.

It’s an IAB UK double-act this week on the podcast as James chats with our Chief Digital Cheerleader, Joy and Director of Marketing, Tom Stevens, about rediscovering the joy of digital. Discover the story behind the campaign’s inception, the creative magic that brought it to life, and Joy’s eclectic career path so far. *Spoiler* she may or may not have been the star of a well-known Christmas ad…Rediscover the Joy of Digital at: https://www.iabuk.com/joyofdigitalFollow Joy on LinkedIn: https://www.linkedin.com/showcase/joy-t-b/Read Joy's agony aunt column in Campaign: https://www.campaignlive.co.uk/article/dear-joy%E2%80%A6-late-prepare-%E2%80%9Ccookie-pocalypse%E2%80%9D/1858930 Hosted on Acast. See acast.com/privacy for more information.

With Google finally phasing out third-party cookies this year, it's a great time to speak to an organisation that has been working on their solution for several years already. This week, James speaks to Teads’ Head of Data for the UK & Netherlands, Jamie Toward, about the Teads Media Barometer, the big calendar events in 2024, the level of preparedness for the post-cookie future, and how brands and agencies can maximise the opportunities.Explore the Teads Media Barometer here: https://www.teads.com/contextual-media-barometer-2023-trends/Find our 'Post-cookie preparation' page online at: https://www.iabuk.com/postcookie Hosted on Acast. See acast.com/privacy for more information.

To coincide with the latest instalment of IAB Compass, our report to help the industry navigate the future of digital advertising, IAB UK's CEO, Jon Mew, is joined live at IAB HQ by Mindshare's Head of Futures and Innovation, Sophie Harding; Carat Global's Head of Media Futures, Dan Calladine; and OMG UK's Head of Futures, Phil Rowley.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the democratization of tech, social commerce, gentle tech, generative AI, and a look at what might become the dominant form of interactions online.IAB UK members can download the full IAB Compass report here: https://www.iabuk.com/compass Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux - a three part podcast series in partnership with Google, taking on the big questions marketers should be asking themselves.In this third and final episode, James speaks to WACL President Nishma Patel Robb about closing the female leadership gap. The conversation is a fascinating journey through the evolution of women in advertising – from past stereotypes to present realities – as well as looking ahead to the future as we explore the need for balanced leadership right at the top. And of course they also get to The Crux of the matter to ask: ‘How does your agency change the language of leadership?’If you haven't yet caught up on episodes 1 and 2, check them out now, and if you'd like to hear more from the IAB and Google, check out IAB Europe’s Talking AI series here: https://open.spotify.com/show/336RNLIfzDAGYahWOlEriU?si=636390121e284b65 Hosted on Acast. See acast.com/privacy for more information.

Welcome back to The Crux, an IAB UK Podcast mini-series in partnership with Google. Over three special episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 2, we're asking 'How can you build trust with customers through more transparent data practices?'. As conventional ad targeting methods become outdated, James investigates the strategies and explores the benefits of a new privacy-first path forward for marketers. To get to the heart of the issue, James is joined by Assembly Global's Femi Taiwo, Author and psychologist Nathalie Nahai, and Google's UK Privacy Lead, Adam Taylor.Join us next week for Episode 3 when James will be joined by WACL President, Nishma Patel Robb, to journey through the evolution of women in advertising and look ahead to the future exploring the need for balanced leadership at the top.  This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

Welcome to The Crux, a new IAB UK Podcast mini-series in partnership with Google. Over the next three episodes, the IAB's James Chandler takes on the issues at the heart of marketing’s future with a range of industry experts to get to The Crux – the questions marketers should be asking themselves. In Episode 1, we're asking 'What results do you want from your next campaign?', exploring the impact the shift away from linear consumption has had on content creators, and the opportunity for marketers to effectively measure campaigns and reach audiences. To get under the skin of this issue, James is joined by eBay’s Head of Media Strategy & Investment Toby Foy, YouTube creator Uche Natori, and Tom Sherwood, Product Lead at YouTube UK.Join us next week for Episode 2 when James and his guests will be unlocking the privacy and trust opportunity by asking: how can I build trust with customers through more transparent data practices?This episode of The IAB UK Podcast is brought to you in partnership with Google. Hosted on Acast. See acast.com/privacy for more information.

With one of the more surprising government reshuffles seeing David Cameron make an unexpected return to front-line politics and with an election looming next year, James sits down with the IAB's Head of Policy & Regulatory Affairs, Christie Dennehy-Neil, to explore where all the uncertainty leaves digital advertising and to unpack the various regulatory activity which affects our industry. Christie chats about the Online Advertising Taskforce, the Online Fraud Charter and our public affairs work with policymakers, while sharing highlights from our recent Digital Dividend report and the roundtables we've been hosting around the UK with MPs. Read the full Digital Dividend report at https://www.iabuk.com/digitaldividend Hosted on Acast. See acast.com/privacy for more information.

Christine Armstrong is an expert and vlogger on the future of work. A regular on the stage at IAB UK Leadership Summit - and always an audience favourite - we wanted to bring her energy, humour and insight to a much wider IAB audience and so invited her to be a guest on the podcast, and she doesn't disappoint. In this chat with James, Christine shares some of the insight she's gleamed from her latest tranche of interviews with business leaders, giving her view on meeting culture, LinkedIn interactions, and why Imposter Syndrome might not be nearly as much of a problem as 'Hancock Syndrome'. If this episode whets your appetite to find out more about Christine, follow her on LinkedIn at https://www.linkedin.com/in/thechristinearmstrong/ Hosted on Acast. See acast.com/privacy for more information.

Hot on the heels of our new event, Retail Media Upfronts, we are joined by Jill Orr, Criteo’s Managing Director for Enterprise in EMEA and Lee Roberts, Media Sales Director at Tesco Media & Insight Platform giving us the inside scoop on the opportunities this growing channel presents for advertisers Hosted on Acast. See acast.com/privacy for more information.

DOOH accelerated during the pandemic, but its full benefits are only now truly being understood. The UK has been seen to lag behind Europe in untapping the true potential of programmatic DOOH, but are we now finally ahead of the curve? A big questions, and fortunately our member experts have answers...In this special LIVE episode recorded at October's Last Thursday Club at IAB UK HQ, Digital-Out-Of-Home experts from Global, VIOOH and Omnicom Media Group chat to James Chandler to unpack how programmatic is transforming DOOH, explore need-to-know’s for preparing for a programmatic future, and share what excites these specialists the most when it comes to prDOOH. Hosted on Acast. See acast.com/privacy for more information.

As Absolute Radio celebrates 15 years on air, Content Director Paul Sylvester looks back on a decade and a half of the growth, brand extensions and long-standing commercial partnerships that have defined one of the UK's most popular radio stations. Chatting to James Chandler fresh off the back of a month of 15th birthday celebrations, Paul discusses how shifts in digital listening have brought about new opportunities for brands to sit alongside the trusted content, shares his highlights from over the years, and reveals his dream presenter signing. Find out more about how Absolute Radio have celebrated their 15th birthday here: https://www.bauermedia.co.uk/news/absolute-radio-announces-15th-birthday-celebrations/ Hosted on Acast. See acast.com/privacy for more information.

In an extended episode of The IAB UK Podcast, Nicola Kemp joins James for a fascinating conversation about the business advantages of embracing flexible working, retaining and helping women to thrive in the ad industry, and the stereotype that having children kills career ambitions. Nicola - who is Editorial Director of Creativebrief and a member of WACL - addresses ME-EO culture (CEOs who mirror their preference to be in the office across the wider organisation), shares her own experience of coming back to work post-mat leave, and discusses how industry framework DICE is making 'manels' a thing of the past with a truly inclusive approach to events. Hosted on Acast. See acast.com/privacy for more information.

With the average person being exposed to hundreds of advertising messages every day, how do you insert your brand into the "highlights reel" of a consumer's day? In this episode, Ian Forrester, founder of DAIVID, tells James Chandler that the key to being noticed, remembered and liked is all about emotion.DAIVID is one of the industry’s leading voices when it comes to creative effectiveness and is on a mission to redefine advertising research.Ian and James discuss emotion and people’s emotional response to advertising, as well as what types of emotion can drive things like behaviour change in the face of the industry's obsession with spreadsheets and metrics. Find out more about DAIVID here: https://daivid.co/ Hosted on Acast. See acast.com/privacy for more information.

Kicking off Season 14 of The IAB UK Podcast, and with one week to go until Digital Upfronts 2023 kicks off with Amazon Ads' Upfront, the IAB's CMO James Chandler chats all things live sport and fandom with John Paul James, Amazon Ads’ Senior GTM Strategy Lead for Live Sports in Europe. Talking about Amazon Ads & Twitch Ads' global study on fan culture, Anatomy of Hype, the conversation delves into how fandom is more than just a hobby, how different types of fans are motivated in different ways, and of course how brands can seamlessly and genuinely insert themselves into these deep communities of fans and followers.With live sports properties including Premier League, Summer Nations Series and UEFA Champions League, expect more on this topic and much more by signing up to Amazon Ads' Upfront on Wednesday 27 September here. https://www.amazonadvertisingevents.com/upfronts2023?promo=AmazonAdsIABAnd read 'Anatomy of Hype' in detail here: https://advertising.amazon.com/en-gb/library/guides/global-research-on-fans-and-fan-engagementAnd explore all Digital Upfronts, including events from Uber, BBC Studios, LADbible Group, YouTube and Snap Inc., here: https://www.iabuk.com/digital-upfronts-2023 Hosted on Acast. See acast.com/privacy for more information.

Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically. Hosted on Acast. See acast.com/privacy for more information.

As an industry we can get so caught up with shiny new tech that we forget what it means for the most important person, the customer. In this discussion, Spark Foundry's Chief Strategy Officer, Marcos Angelides, looks at how people are using Gen AI in their everyday lives. From accessing expert guidance, to expressing their deepest passions, he'll cover 3 trends that will reshape shopper behaviours over the next two years. Hosted on Acast. See acast.com/privacy for more information.

AI, whilst not an alien concept, is still an emerging technology that adults are having to embrace and adapt to. Much like Gen Z have only known a world of smartphones and wifi, Gen Alpha will grow up accustomed to AI firmly embedded in many aspects of their day to day lives.It is currently adults that are planning the future application of AI, but surely “AI natives” will have a valuable viewpoint about how we enhance our every day lives through the use of AI. Join Generation Media as we present the unique viewpoints of Gen Alpha, and consider how their ideas can practically impact both everyday life, and the future of the media industry. Hosted on Acast. See acast.com/privacy for more information.

Interest in women’s football is at an all time high, with England’s Lionesses the most supported women’s national side in the world. To understand how this year’s Women’s World Cup is a key opportunity for brands if they play it right, Footballco's Meg Templeton and Head of INDIVISA Morgan Brennan join us for Stay Engaged. They share some of the amazing stories that led to the Lionesses engaging global audiences and investigate how Gen Z’s habits are reshaping the game.Indivisa’s Ultimate Guide to the Women’s World Cup https://www.indivisa.com/articles/womens-world-cup-ultimate-guideFootballco’s women's football Fandom research. https://www.footballco.com/wwc-report Hosted on Acast. See acast.com/privacy for more information.

Join Index Exchange and Warner Bros. Discovery as they discuss building a better consumer advertising experience in CTV. In this informative and empowering discussion, Sara Vincent, Index Exchange managing director UK&IE, and Faisal Karmali, Warner Bros Discovery’s VP, Digital Business Operations, will discuss the current state of CTV in the UK, provide a better understanding of the UK consumer, and how we can build a better advertising experience in the future.  Hosted on Acast. See acast.com/privacy for more information.

In this episode we delve into the experiences and challenges faced by Black women in the advertising and marketing industry. Lollipop Mentoring CIC is a groundbreaking mentorship programme dedicated to supporting Black women by providing guidance and invaluable networking opportunities with senior leaders from all races. Did you know that, on average, Black women earn £20,000 less than their white male counterparts in similar roles? Its founder, Maria McDowell, will be joined by Rachel Wilkinson, a respected senior department manager. Together, they share their first-hand experiences as accomplished senior Black/Black mixed-race women, offering candid insights and opinions on fostering inclusive environments for individuals and organisations alike. Get ready for eye-opening discussions that will hopefully inspire change and empower all. Hosted on Acast. See acast.com/privacy for more information.

In this session, Gabriel Green, Creative Production Manager at AMA, showcases the power of audio and shares how brands can use Dynamic Creative in innovative ways.Hear how brands like Sky, Specsavers and Target use contextual and audience-level data in unique ways to serve the most relevant and actionable ad to each listener - from using a listener’s location to share the number of appointments available in nearby opticians to matching the products in an advert to the genre of a podcast that is playing. Hosted on Acast. See acast.com/privacy for more information.

The advertising industry has undergone a massive transformation thanks to the adoption of AI, even before the advent of ChatGPT, the momentum towards AI-driven advertising has been gaining speed. Quantcast CEO Konrad Feldman and CMO Deb Stambaugh will discuss how humans are actively interacting with AI for the first time and how better computers and new algorithms have led to new breakthroughs. Hosted on Acast. See acast.com/privacy for more information.

In this session you will learn how LADbible Group has been able to utilise the camera for entertainment experiences and how AI is being embraced to enhance the roadmap. The session will explore the themes of innovation through emerging technology formats, mastering prompts and understanding how capabilities have expanded. People will come away from the session feeling excited by the creative potential of AI as well as feeling confident in the advantages of testing such formats in the future. Hosted on Acast. See acast.com/privacy for more information.

As he visited the UK for its 'Video Everywhere Binge Series', James Chandler sat down with IAB Tech Lab's CEO Anthony Katsur to understand Tech Lab's priorities and where he thinks the organisation can make the biggest and most profound change in the industry.Their conversation covers the sustainability of digital advertising, privacy in a new era of ad tech, the opportunities for the future of connected tv and, of course, supply chain transparency.Find out more about Tech Lab and its initiatives here: https://iabtechlab.com/IAB UK members get complimentary Individual Membership for Tech Lab. To find out more, contact membership@iabuk.com Hosted on Acast. See acast.com/privacy for more information.

Ahead of AI-themed Engage on 25 May, our CMO James Chandler sits down with Contagious’ David Beresford to cover the agencies and advertisers using AI right and what Contagious are getting asked the most when it comes to artificial intelligence. Think of this episode as a taster of what to expect from David at Engage as he distils the hyperbole from the useful and gives an expert view on the science, the ethics, the re-framing of creativity and the heady disruption that AI is bringing to advertising. For more on AI, sign up to IAB Engage on Thursday 25 May here. Hosted on Acast. See acast.com/privacy for more information.

Regular listeners will be familiar with our regular visits to the world of Policy & Regulatory Affairs, when we invite our IAB UK experts onto the show to share the latest news from the world of Westminster and its impact on digital advertising. In this episode, our Head of Policy & Regs, Christie Dennehy-Neil is joined by Public Affairs Lead, Becky Wirth, to give an overview of the latest government shufflings after the creation of the Department for Science, Innovation & Technology, and bring listeners up to speed on the Online Advertising Programme, Online Safety Bill, HFSS ad ban, Data Protection & Digital Information Bill. Christie & Becky also share how the IAB has been engaging with government and the opposition on behalf of our members.Find out more about all of the IAB's work in this area by visiting https://www.iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual Leadership Summit returned to Sopwell House last week, bringing together leaders from across digital advertising to debate key challenges, share ideas to move our industry forward and hear from a raft of inspiring speakers. From the shape of the political landscape to building a happier, more productive workforce, sessions focused on the most important subjects of the day with speakers including Dr Julie Smith, Kay Cossington, Lewis Goodall and many more. Away from the main stage, we ran smaller, more conversational townhalls on effectiveness, sustainability, workplace culture and transparency & the use of personal data.While we were there, we took the opportunity to speak to a handful of the 150 delegates for the IAB podcast. In this special episode, speakers, media leaders and industry legends talk about what they most enjoyed at the summit, what their biggest priorities are, what gives them optimism, and what they believe to be the most important quality for a leader. Read a write-up of all the session, watch the sizzle film and check out the photos here: https://www.iabuk.com/leadership-summit-2023 Hosted on Acast. See acast.com/privacy for more information.

Four years ago, Jacquie Duckworth co-founded Uninvisibility - a company with a singular mission to get midlife women back into work after extended career breaks. She joins James to explain how the company’s eight-week training course, Visible Start, is empowering women aged 45 and over to build a new narrative when it comes to their careers. The course, which was set up in partnership with Brixton Finishing School and sponsored by WPP, has so far been taken by 100 women with 18 going on to land jobs at WPP media agencies - including Fiona Cameron, who joins the conversation to share how the experience led to her becoming Senior Learning and Development Business Partner at GroupM. Their fascinating conversation spans the competitive advantage of having midlife women in your workforce, tackling women’s tendency to default to an apologetic position, and where to start when it comes to building confidence in their own skills.Find out more about Uninvisibility, Visible Start and Visible Society at https://uninvisibility.com/ Hosted on Acast. See acast.com/privacy for more information.

In 2022, Spotify Advertising published the first volume of 'Sonic Science' to demonstrate the power of audio by developing a deeper understanding of how audio content connects emotionally and physically with listeners. Last year’s research, which many listeners will have seen presented at IAB Engage 2022, explored how sound impacts the brain by measuring neural activity in real-time.In this episode of The IAB UK Podcast, James speaks to Spotify's Global Thought Leadership Lead, Marion Boeri, to share an early look at the second volume of the research released this week. For part two, the focus has switched to tracking how audio makes us feel based on where we’re listening, how we’re feeling and what we’re doing at the time. From physiological data to electrodermal activity, this fascinating chat digs deep into the science behind why sound really is so powerful.Explore the research in full at https://ads.spotify.com/en-GB/sonic-science/vol-2/And watch Spotify's Sally Keane present Sonic Science Part 1 at Engage at https://youtu.be/AUtAYLasIkk Hosted on Acast. See acast.com/privacy for more information.

In the fourth episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, IAB UK's Director of Transformation Sophia Haynes is joined by Meta's Miriam Faber and Muslim creator Basma Khalifa as the conversation turns to Ramadan, which this year starts in late March and will be marked by 2.6 million Muslims in the UK. Miriam and Basma are no stranger to The IAB UK Podcast, having been guests during Ramadan in 2021, so two years on they explore the progress in the way brands are marking Ramadan. From Meta's own 'fearless' campaigns for Ramadan to the brands lacking the same confidence, Basma and Miriam discuss the importance of having conversations with the people you're trying to speak to, being brave and finding the best way to mark Ramadan authentically for your brand.Discover Meta's latest consumer insights and strategies to connect with customers and drive value this Ramadan season. at https://www.facebook.com/business/ramadanMissed the start of the series? Catch up on the first three episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy Hosted on Acast. See acast.com/privacy for more information.

To kick off another week in digital advertising, IAB UK's CMO James Chandler is joined by two big names from media company, Global - DAX Strategy Director, Julia Connaughton and Commercial Platform and Product Director for Outdoor​, Mungo Knott. From the early days of DAX's creation in 2014 and the critical acclaim it received, to the huge moment when Global bought three leading out of home businesses, James, Julia and Mungo talk about the things that make this media owner unique: the data, the insights, the level of creativity on offer, and more.Find out more about DAX at https://global.com/dax/ and explore IAB UK's Digital Adspend report, featuring audio spent for the first time in 2021, here: https://www.iabuk.com/adspend Hosted on Acast. See acast.com/privacy for more information.

In a particularly global episode of The IAB UK Podcast, James is joined by Josje van den Bos, dentsu international’s Head of Addressable Media and Jessica Breslav, Chief Customer Officer at Index Exchange. Following Jessica's trip to CES back in January, the conversation covers all the innovations to emerge from this year's show in Vegas, as well as looking forward to 2023 and whether video will continue to be such a huge driver of digital ad spend. James also gets Jessica and Josje's sense of where retail media will land in the UK this year, and of course they discuss this year's topic-of-the-moment, ChatGPT. Hosted on Acast. See acast.com/privacy for more information.

Ahead of next week's launch of IAB Compass, our brand new report to help the industry navigate the future of digital advertising, James is joined live at IAB HQ by Mediaocean’s Director of Marketing for EMEA and APAC, Rachel Lyall; the7stars’ Head of Big Tech Activations, Adam Chugg; and OMD UK's Chief Planning Officer and Campaign’s number one media planner for the second year running, Vicky Fox.Their conversation, recorded in front of a live audience of 50 IAB members at The Last Thursday Club, covers the complexity of connected TV, AI’s arm wrestle with creativity, virtual influencers, gentle tech, consolidation, and why we should be looking to China to help us understand what might be heading our way.Check out Mediaocean's 2023 Outlook on the IAB UK Member Vault here: https://www.iabuk.com/member-content/mediaoceans-2022-market-report-2023-outlookIAB Compass will launch on Tuesday 7 February at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In the third episode of our Diversity Unlocks Discovery mini-series with Meta, host Sophia Haynes is joined by Meta’s Carrie Timms, Director of Global Customer Marketing EMEA, and creator and model Clara Holmes - otherwise known as @rollinfunky, who has worked with brands including Boots, Bravissimo and Tesco. They discuss the reality of living with both visible and invisible disabilities, the value of working with creators that can authentically connect with this audience, and why so often it is society that needs fixing - not people. The conversation also covers the findings and learnings of ‘Meet the Billion’, Meta’s audience-first project to shine a light on audiences that are currently not being seen by advertisers - the 1 billion people that are living with a disability globally. Find out more about it here: https://www.facebook.com/business/c/discovery-commerce/meetthebillion Missed the start of the series? Catch up on the first two episodes here: https://open.spotify.com/show/6oq2kymP5sEMIqpEBLuoHy Hosted on Acast. See acast.com/privacy for more information.

In this final episode of 2022, James is joined by the IAB's Head of Ad Tech, Chloe Nicholls; Head of Marketing, Tom Stevens; and a familiar voice to regular listeners, Head of Policy & Regulatory Affairs, Christie Dennehy-Neil.Their chat covers all the latest legislative news from the year, explores how businesses have spent their time prepping for 2024’s deprecation of third party cookies, and looks back on the joyful return of IRL events. In digital advertising-unrelated news, you can also expect predictions for 2023, ranging from retail media and cookies to Cremant and shell suits... much to look forward to next year!Thanks to all of our listeners for tuning in to The IAB UK Podcast in 2022, and we'll be back in 2023. Happy Christmas! Hosted on Acast. See acast.com/privacy for more information.

With 2023 mere weeks away, we’ve got media trends extraordinaire Dan Calladine on The IAB UK Podcast to give us his expert take on the trends set to shape the year ahead. As James explains, it’s IAB etiquette now that Dan, who is Head of Media Futures at dentsu International, joins us on the podcast at this time of year just as he’s putting the finishing touches to his annual predictions. James and Dan delve into 10 significant media trends for 2023. Some you would expect, such as retail media and life post third-party cookies, as well as some you might not, such as fascinating thoughts around community and the rise of super apps. It’s a must-listen 30 minutes to set you up for what’s to come.   Hosted on Acast. See acast.com/privacy for more information.

This episode is the latest in our 'Meet the Founder' series, and this week it's two founders for the price of one as James talks to Kit Chilvers and Iyrah Williams, Co-Founders of Gen Z sensation, Pubity Group. From starting out as Instagram influencers aged 14, their audiences grew in their millions, and after a stint working at LADBible they eventually left to set up Pubity Group.In the episode, James, Kit and Iyrah talk about building a business from scratch, leadership, what it is about Manchester that sees it consistently churn out success stories like Pubity Group and - inevitably - who’s going to win the World Cup this Christmas. Hosted on Acast. See acast.com/privacy for more information.

Welcome to the first ever live episode of The IAB UK Podcast, recorded at IAB UK HQ in front of an audience of members at our second Last Thursday Club. The theme was a trusty favourite of this podcast - attention - and for this live episode we assembled three of the sharpest thinkers when it comes to this ever-changing conversation. At the mics, we had Arunan Senathirajah, Product Partner at Dentsu; Jackie Lyons, Head of Planning at Havas Media; and Ashley Bateman, Group Sales Director at DoubleVerify.We hope this will not be the last of our live episodes, so if you'd like to be in the audience of a future episode keep an eye on IAB UK Events and stay up-to-date on all our work on attention at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our 'Diversity Unlocks Discovery' mini-series in partnership with Meta, host Sophia Haynes speaks to Fik Woldegiorgis, Meta's Country Marketing Director for EMEA. Through the lens of Black History Month, Sophia and Fik talk about how Black representation in advertising can be improved, explore the wide range of resources already available through BRiM to help companies, and discuss whether spotlighting cultural moments, such as Black History Month, is indeed the best way to forge change. Useful ResourcesBRiM – which stands for Black Representation in Marketing – is a cross industry initiative that provides a free framework with resources companies can use and adopt to not only increase Black representation in marketing but accurately reflect the working population. Find out more hereProud to Be Hub surfaces a wealth of Black creators which you can filter by specific category relevant to a project e.g. from beauty and fitness, to activism and film or by the number of followers they have, depending on campaign objectives. Find out more hereAnd listen to the first episode of this mini-series here. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode comes slap bang in the middle of 2022's Digital Upfronts, IAB UK's month long series of unmissable events with some of the biggest players in digital advertising: Twitter, Amazon Ads, TikTok, Meta, YouTube, Snap - and of course BBC News. As the corporation marks its 100th birthday, James talks to Lori Suchcicki, SVP for Advertising & Commercial Partnerships EMEA at BBC Studios to reflect on the BBC News Upfront which took place at the world famous Broadcasting House on 12 October.They talk about the BBC’s remit outside of the UK and the role it plays with international audiences, why in its centenary year the BBC remains such an authentic and trustworthy storyteller, and how an organisation that is 100 years old manages to balance its legacy with innovation. They also of course discuss the huge BBC names who featured in the star-studded Upfronts line-up: Lauren Laverne, Gabby Logan and Huw Edwards.Find out more about Digital Upfronts and sign up for the events still to come here. Hosted on Acast. See acast.com/privacy for more information.

This week's episode of the IAB UK podcast is about the topic on the lips of everyone in digital advertising: attention. To tackle this topic du jour head on, James speaks to Irina Dzyubinsky, Senior Director of Product Management at Oracle Advertising, about how the industry’s interest in attention has ebbed and flowed, how the terms attention and engagement shouldn’t be conflated, and why, controversially, not everyone sees the importance of attention as a metric. Hosted on Acast. See acast.com/privacy for more information.

The Government’s Data Protection and Digital Information Bill was introduced to parliament in July 2022 and includes changes to both UK GDPR and amends to the Privacy and Electronic Communications Regulations (PECR), including cutting down on ‘user consent’ cookie pop-ups and banners that people encounter when browsing the internet. In this special episode of the IAB UK podcast, James speaks to Eduardo Ustaran, Global Co-Head of Hogan Lovells Privacy and Cybersecurity practice to unpick the details of the bill, understand what it could mean for digital advertising and help your business prepare.Find the latest explainer on the DPDI Bill from IAB UK here. Hosted on Acast. See acast.com/privacy for more information.

Welcome back to Season 11 of the IAB UK Podcast. We’re kicking things off with a discussion about ad-supported streaming, the value exchange and how the cost-of-living crisis could impact streaming subscription models. To get deep into this hot topic, IAB UK's CMO James Chandler is joined by Vevo’s Senior Research Manager Cass McDonald and friend of the IAB, Omar Oakes, editor of The Media Leader. Their conversation covers the very fundamental issue of what defines TV and whether we’re using the right language, the balance of hybrid models, why shared experiences remain vital and the role of national broadcasters in a world of global companies. Hosted on Acast. See acast.com/privacy for more information.

Welcome to 'Diversity Unlocks Discovery', a new IAB UK podcast mini-series in partnership with Meta, hosted by the IAB's Director of Transformation, Sophia Haynes. In six episodes over the course of the next year, we’ll surface some of the obstacles that are currently preventing digital advertising from being more inclusive and diverse, and explore how we go about changing things for the better. In this first episode, Sophia speaks to Meta’s Zehra Chatoo, Head of Connection Planning, Retail for EMEA and Chair of Meta's DEI council. In the episode, they explore exactly how diversity can unlock discovery covering representation in ads, the value of having uncomfortable conversations, how inclusivity is being built into the metaverse, and why Zehra found the release of the new Little Mermaid trailer so powerful. Find out more about IAB UK's work on inclusion, diversity & equity here. Watch Meta's 'Uncomfortable Conversations' series here and check out about the theme of diversity unlocks discovery here. Hosted on Acast. See acast.com/privacy for more information.

This episode explores how Gousto and Spotify used data to match recipe ideas with your favourite tunes. Alongside media agency, the7stars, you’ll hear the team explain how Gousto leveraged the power of audio and mood to reach their audience in the moments that matter most, how innovation requires a bit of science and a lot of collaboration, and how to make the most of partnerships. Hosted on Acast. See acast.com/privacy for more information.

James Chandler, IAB UK’s CMO, takes a meme-focused look at the fortunes and fallacies of online advertising in its 27-year history. Join James as he looks at how it started, how it’s going for the internet - from “a passing fad” in 2000 to record online ad spend. He also breaks down some of the unintended consequences of digital advertising over the past three decades and what we can learn for the future. Hosted on Acast. See acast.com/privacy for more information.

How does the industry need to change in order to stop letting down parents? Emily Roberts, Co-Founder of The Women in Programmatic Network and Senior Associate at PwC, is joined by Louise Watson, Practice Director at Propeller Group to dig into the findings from the 'Exploring Parents in Media and Advertising’ survey. Hosted on Acast. See acast.com/privacy for more information.

The ad world can be a bit like swiping through your favourite dating app. Consumers pass on brands every day due to confusing messaging or bad creative. Join host, Tyrone Stewart from New Digital Age, as he navigates the tricky world of brand and consumer connections with expert advice from leading matchmakers: Octave Audio, Permutive, Number Eight and A Million Ads. What's the recipe for the perfect match?' Hosted on Acast. See acast.com/privacy for more information.

Magnite’s Demand & Publisher team leads host an honest discussion about the future of omnichannel media buying including focusing on the growth of the CTV market and the rise of AVOD, the deprecation of the third-party cookies and the focus on measurement and audience identity. Hosted on Acast. See acast.com/privacy for more information.

Frameplay's Cary Tilds will share her personal story of how taking a leap from big roles like Chief Innovation Officer at GroupM and SVP, Coporate Strategy at FordDirect, into a gaming ad tech start up, reshaped her understanding of the future of virtual experiences found in gaming and the metaverse. What is the "walk" between where the advertising world is today and where it needs to be in order to meet the consumer?  Hosted on Acast. See acast.com/privacy for more information.

Do you remember when searching the web meant navigating a minefield of unwelcome pop-ups promising to cure your belly fat? While this may still ring true for some sites, it’s time to recognise that digital advertising has come a long way.But what has driven this change? Yes, targeting and attribution have played their part – but they have not been the only driving force. This session will dive into the vital, yet overlooked, role that user experience has played in the evolution of digital advertising since the first pop-up banner in 1997.In particular, Picnic’s CEO and Founder, Matthew Goldhill, will discuss the rapid rise of mobile apps and UGC, and how these mobile-first developments have inspired better digital advertising across the wider web. Plus, hear Matt's predictions as the pandemic’s digital acceleration continues and we enter web 3.0. Hosted on Acast. See acast.com/privacy for more information.

Consumer habits are changing everywhere, whether you’re in Dubai, Singapore, New York or London. As we look to the future, our mission must be to strive for global digital standards that meet consumers needs and work for our digital futures. In this conversation, NBCUniversal’s Hayley Cochrane and former host of CNBC’s Marketing Media Money, James Wright discuss why the industry needs a unified response to digital identity and why it’s time for us all to take leadership on measurement. Hosted on Acast. See acast.com/privacy for more information.

We live in a complex world, and no we don’t just mean ad tech (but, good point). Leila Sheridan - Head of Brand & Agency at Criteo - is here to discuss why creating meaningful human connection is the key to navigating this. Leila isn’t your typical Head of Brand & Agency. Over the last seven years she has also worked in refugee camps across Europe and has acquired some beautiful truths along the way. In a time when we are all searching for meaning and connection, Leila talks to us about how we can learn by stepping away from our own lives and extending kindness to our fellow humans. Join her to discover the five key principles of creating unifying connections both in and out of the workplace.Link to donate: https://www.justgiving.com/crowdfunding/leilarichsheridan1 Hosted on Acast. See acast.com/privacy for more information.

AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these technologies incorporate machine learning and AI to communicate using NLP techniques and identify speech and language differences that target and support diversity such as race and disability? In this session, learn how social media, retail, health, business and leisure are now using audio and voice - and the huge opportunities this brings the advertising world. Hosted on Acast. See acast.com/privacy for more information.

TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective. Hosted on Acast. See acast.com/privacy for more information.

The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact of these changes and how advertisers are adapting to this journey. What they discovered is a new consumer behaviour: the Workday Consumer.Ravleen Beeston, Regional Vice President UK Sales at Microsoft Advertising, uncovers the emerging personas identified in the findings and explains how advertisers can reach these evolving consumers. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Online Advertising Programme, or OAP for short. The OAP has been set up by the Government to review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework. While it's very hard to predict what the outcome of the OAP will be, the fact that the consultation contains a wide range of potential changes to the current regulatory framework indicates it is highly unlikely that everything will stay the same. In this episode, Christie and Beth help unwrap some of the details of the consultation and explain why it's critical for IAB members to be aware of the programme and to be engaging with it. Read more about the Online Advertising Programme here along with our FAQs here. Hosted on Acast. See acast.com/privacy for more information.

As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online.A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doing around Ramadan by leveraging real insight to understand Muslim audiences. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the last of three episodes this week, we relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation, although this podcast episode was actually first broadcast as part of Stay Engaged in 2020 as James Chandler gathered those involved in creating the session to share behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up to Engage and how it all came together on the day. In this episode, James is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the second of three episodes this week, we're returning to Engage 2018 when a pre-Dragons Den Steven Bartlett took to the stage to share the Social Chain story, aged just 25. Four years later and after a couple of years off, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the first of three episodes this week, James revisits his conversation with Stacey Dooley which closed the show at Engage 2018. It’s a fascinating half hour not only from the point of view of understanding what she’s been up against in terms of not fitting the typical ‘documentary maker role’ - but how she balances her views on social media with how she uses the platforms herself.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity. Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled gardens to the open web and from big brands bursting with first-party data to advertisers with none, Joe explains clearly and brilliantly how clean rooms might be part of your advertising plans in the future.Check out more on IAB UK's user identity hub and find out more about Permutive here. Hosted on Acast. See acast.com/privacy for more information.

This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based in Manchester and part of the IAB’s Northern group.In an industry where it might once have been considered "career-ending" to move out of London, they discuss how - in a post-COVID world - you can still work 'in London' with the weighted salary, the opportunities and other benefits, but not have to live within commuting distance of the office. They also cover Manchester Met's partnership with the IAB and how recruitment and retention policies have been rapidly improving. Read more about IAB UK's partnership with MMU on our site. Hosted on Acast. See acast.com/privacy for more information.

The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant.  Find out more about the pilot here. Hosted on Acast. See acast.com/privacy for more information.

Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavioural science that backs up WeAre8, why being a B Corp is so important to the business, and why Rio Ferdinand is so engaged with the cause. Find out more about WeAre8. Hosted on Acast. See acast.com/privacy for more information.

After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights, priorities, what they're excited about and what they believe makes a great leader. This special episode is hosted in partnership with Xandr, a technology platform powering a global marketplace for premium advertising. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode is a special interview for International Women’s Day with Zara Gregory, Global Business Director at Anomaly London and member of Bloom, a professional network for women in communications. In the discussion, James and Zara talk about 'The Great Return', a practical guide on the return from maternity leave, launched by Bloom in 2021. A recent survey led by Rachel Stern for Bloom UK saw nearly half of first-time industry mums surveyed agree their maternity leave return was ‘more negative than I was expecting’. Crucially, those with negative return experiences were 63% more likely to leave their company within 6 months. James and Zara talk about the benefits returning mums and parents bring to businesses and what exactly organisations can practically do before, during and after maternity leave to not only hold on to some of their best people, but help them thrive too.Find out more about Bloom here and read about the guide here. Hosted on Acast. See acast.com/privacy for more information.

Across the IAB's membership of some 300 companies, it is the individual stories that are often the most interesting to tell, and today's episode is no exception. This week, James talks to MiQ’s co-founder and CEO Gurman Hundal, as part of our ongoing Meet the Founder series. From his early days in ad networks through to running a company in 30 different countries around the world, James and Gurman discuss leadership, over-delivery and psychological safety - all important aspects of MiQ's culture and Hundal's beliefs. Find out more about MiQ at wearemiq.com Hosted on Acast. See acast.com/privacy for more information.

To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, attention, and what this all means for the future of measurement. From exploring why clicks are so hard to shake to explaining what attention offers in a cookieless world, their conversation is a plentiful buffet of all things online ad measurement.Watch the IAB's NACTRD film and take the quiz to find your perfect metric match at iabuk.com/measurement. And this Valentine's Day, don't fall for a #clickhead. Hosted on Acast. See acast.com/privacy for more information.

For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track from media planners on how they’re thinking and feeling about life post-cookies.Read Blis' full report here and check out all of the IAB's resources on identity and targeting here. Hosted on Acast. See acast.com/privacy for more information.

In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on the online ad ban for HFSS products, currently working its way through parliament, share updates on the Online Safety Bill and the OAP (the Online Advertising Programme), the lowdown from the CMA on the newly set up Digital Markets Unit, as well as looking at where the ICO are focusing their attention on all things relevant to IAB members. For all the latest on our Policy keep an eye on iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving his own take on what an open and thriving internet looks like.To find out more about User ID in the post-cookie world, we have heaps of resources at iabuk.com/user-identity, including other member initiatives and FAQs to help you navigate this complex topic. Hosted on Acast. See acast.com/privacy for more information.

After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the year ahead and helping IAB members cut through 2022 trends to help navigate what's hot (and what you need to know about it) this year. Bringing together some of the finest minds in trend-seeking, James chats to Carat's Dan Calladine; Marek Wrobel, Head of Media Futures at Havas Media UK; Liz Duff from Total Media; and Richard Kirk, CSO at Zenith UK.As well as being held to account on their own predictions for 2021, looking ahead gets them into the Metaverse (naturally), streaming, QR codes, a festive World Cup, responsible media, attention and much, much more. See this as your one-stop-shop to get ahead of the year and find out what you need to know to be ready for another twelve months of innovation and possibility in digital advertising. You can check out each agency's own Trends Report in much more detail on each of their own sites, and keep an eye on iabuk.com for more trends from us in the coming weeks. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look back on the year: Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Elizabeth Lane, Head of Research & Measurement, and Tina Lakhani, Ad Tech Consultant. Recorded at our '2021 Wrapped' webinar earlier in the week, let this episode bring you up to speed on all the latest developments, innovations and insight from the world of digital advertising - from HFSS regulation to preparation for a cookie-less future and from emerging channels such as gaming and CTV to the Gold Standard.Read our CEO Jon Mew's reflection on the past year here and look at the year in numbers here. The IAB UK Podcast will be back in early 2022 with more from our members and other experts as we continue to tackle and address the big issues, celebrate everything great about digital advertising and prepare our members for the future. Hosted on Acast. See acast.com/privacy for more information.

This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it?The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research headlines and James gets the view of three of the industry’s smartest thinkers to interpret the consumer insights and help us all understand what they actually mean to advertisers and buyers: Dan Daynes, International Strategy & Planning Lead, Mindshare, Monica Majumdar, Head of Strategy, Wavemaker UK, and Simon Andrews, Founder at Addictive and publisher of the must-have Fix newsletter.Get the full research, watch our short explainer video, and get the deep specialism dives at iabuk.com/RealLiving Hosted on Acast. See acast.com/privacy for more information.

In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide.They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.Discover some of the collectives mentioned in the episode here: Media For All; Outvertising; Bloom. Hosted on Acast. See acast.com/privacy for more information.

This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again.In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic branding strategies. James and Sophie talk about brands that are really getting audio right, how the conversation around audio has moved on and whether or not she has any regrets. Find out more about Voiceworks at https://voiceworks.ai/about-us/ Hosted on Acast. See acast.com/privacy for more information.

This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads.In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma Raducanu, Peter Field's take on advertising in a downturn, Amazon Ads’ IMDb TV announcement as part of their recent Digital Upfront, and Rick and Laura reveal who is the longest standing season ticket holder at Manchester United and Spurs respectively.Check out IAB UK's Connected TV consumer insights here and watch other events forming part of Connected TV Week here. Hosted on Acast. See acast.com/privacy for more information.

With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Communications at Nestle UK and Ireland to talk about his fight to tackle climate change within and beyond his role at Nestle.James and Steve talk about Generation Regeneration, encompassing Nestle’s actions and commitments on climate change, which companies he thinks are getting it right and having the biggest impact, plus - with COP26 happening in just over week - where Steve’s levels of optimism are at with what meaningful change could come out of it.Find out more about Nestle's actions on climate change here, along with their net zero roadmap here. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.Download the paper and get more information here. Hosted on Acast. See acast.com/privacy for more information.

In this special episode to coincide with IAB UK's third annual Podcast Upfronts, James gets a sneak preview from one of this year's partners, Global's Faye McDowall, Strategy Director for DAX. They look ahead to DAX's session with Vogue Williams and Joanne McNally, hosts of podcast My Therapist Ghosted Me, get into why comedy podcasts work so hard for advertisers and throw forward to all the latest innovations in digital audio from Global. Sign up to Podcast Upfronts before 2pm on Thursday 7 October to watch live, or watch all sessions on demand at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger.With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands.Check out Lana at https://www.instagram.com/thestylishvoyager and Evan at https://www.youtube.com/evan Hosted on Acast. See acast.com/privacy for more information.

In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect from the government’s plans to change aspects of UK GDPR following Brexit and give an update on the ban on HFSS advertising online - everything from what’s exempt through to how it will actually be regulated. The Government has now published its public consultation on reforms to the UK’s data protection regime, closing on 19 November, so if you have views please get in touch with the Policy Team via policy@iabuk.com Hosted on Acast. See acast.com/privacy for more information.

This week, James talks to UKOM’s CEO Ian Dowds and Tasneem Ali, Client DIrector at Ipsos about Ipsos iris, their new partnership to measure the size of the UK's online audience. They cover what UKOM is and why it has partnered with Ipsos iris, talk about who the audience measurement tool is for and what you can get out of it, as well as touching on the partnership’s potential for the future. Find out more about UKOM and Ipsos iris here: https://ukom.uk.net/ipsos-iris-overview.php Hosted on Acast. See acast.com/privacy for more information.

Our first episode of season 8 is part of Audio Week 2021, the third of four emerged and emerging specialism weeks also covering E-commerce, Connected TV and Gaming, with Audio Week brought to you in partnership with our sponsor, Spotify.In this episode, regular host James Chandler chats to Will Freeman and Luke Taplin-McCallum from AudioMob about audio in gaming. They relive their adolescent years with a potted history of sound in games and get into why there’s been such a recent boom of audio content in games.They also share brands that are nailing it when it comes to audio and gaming, as well as what the future might hold for creatives, producers and game developers.If you want to immerse yourself further into the world of Audio check out and watch all the events forming part of Audio Week which include our exclusive Real Living research, a debate and creative workshop all at iabuk.com/events. Hosted on Acast. See acast.com/privacy for more information.

Ad-funded journalism once held the powerful to account. It looked out for our safety. It helped us to navigate the thousands of entertainment options that bombard us every minute of every day. It gave us all a seat at the table. But not anymore.With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', host Judith Horn is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly to ask ‘how on earth did we end up here?’Stay Engaged 2021 draws to a close with a fiery debate on where it all went wrong for ad-funded, quality publishers. With rumour rife, fake news taking hold and society starting to unravel, Judith Horn and her opinionated guests dissect the downfall of professional journalism. __Oh What Now was written for IAB UK Stay Engaged by Jon Bradfield and produced by Ali Rezakhani. Judith was played by Joan Walker, Ruth by Annabel Leventon, Vik by Amerjit Deu, Crispin by Daniel Leadbitter and Jodie Steele played Gem.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Engagement, Claire Sadler. They cover Claire’s career as a high-profile marketer at brands including BT and Direct Line as well as her role as Executive Committee Member of WACL, the network of the UK's most senior women in advertising, communications and media.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration. If you want more information on either Brand3 or the Kantar/Oxford study please ask your Facebook partner.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Together, they tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over this period - from the fundamentals that haven't changed at all, to the changing role of customer experience and media planning, as well as what the impact has been on wellbeing and inclusion among the team at TUI.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crises and build back differently. There is lots of change ahead and, for the open minded and curious, plenty of new things to experience and learn. Anomaly's Founder, Johny Vulkan, explores more in this offstage session for Stay Engaged. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas.This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam Crowther and Simon Palframan from A Million Ads take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In this daily offstage session, YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. Their discussion covers how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class?Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.In this session, Jed Hallam and Sarah Sutton – two of the leading members of the group – talk about why Common People is needed and how it can make marketing better.Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In today’s session, Justin Reid and Katie Spagnuolo reflect on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic as the team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Acast's Jack Preston and Dr Rupy Aujla of The Doctor's Kitchen Podcast take a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. The offstage session demonstrates how brands seemingly reliant on visual marketing can bring their products to life through audio and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities.Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. In this offstage session, Somer Simpson, VP of Product Management at Quantcast, addresses the news echo chamber and the path to journalistic integrity. Drawing on her background in journalism and digital media, she speaks to the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet. Stay Engaged is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology. In this session, Havas Media’s Marek Wrobel looks at the past, present and future of AR - charting how it has evolved from Pokémon Go to a valuable storytelling platform during the pandemic. Marek also dives into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands.Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and Audio running throughout 2021. For this special episode, James chats to Admix’s Nigel Morris and Alex Faust about why brands and agencies are rethinking their attitudes to games and gamers, before gazing into the near future - from 3D and in-game commerce to virtual festivals and events. If you want to get further into the wide world of Gaming and the incredible opportunity for advertisers, check out our Guide to Gaming and watch all the events forming part of Gaming Week at iabuk.com. Finally, thank you very much to our Gaming Week sponsor Bidstack. Hosted on Acast. See acast.com/privacy for more information.

Welcome to our second Policy Special episode, in which the IAB's Policy and Regulatory Affairs team extraordinaire, Christie Dennehy-Neil and James Davies, bring you fully up to speed on the recent Queen's Speech. In this episode you'll find out what we know - and crucially don’t know - about the online ads ban for HFSS products as well as what the online safety bill, also announced in the Queen’s Speech, might mean for digital advertising. Check out all things Policy and Regs on our site at www.iabuk.com/policy and keep listening for future Policy Specials. Hosted on Acast. See acast.com/privacy for more information.

In the third of our 'Meet the Founder' series, James sits down with Amy Williams, Founder & CEO of Good-Loop, an ethical advertising platform which asks users to watch ads in full in exchange for making a free donation to a good cause. Amy shares her views on digital advertising, how she developed her idea and got the company off the ground, and why she went all the way to Chile to help make it happen. Check Good-Loop out at good-loop.com and catch her own podcast by searching for 'The Good, The Bad & The Advertising'. Hosted on Acast. See acast.com/privacy for more information.

This week's guest is former Met Police Commander John Sutherland. John recently spoke at Leadership Series - the virtual incarnation of our annual Leadership Summit - and gave a remarkable take on what he calls the lost art of listening, not only drawing on his career as a senior police officer but also his experience as a hostage and crisis negotiator. In this special episode, James and John discuss his training to become a hostage negotiator, debate the pros and cons of having to communicate with each other for over a year via video conferencing and talk candidly about the pressures of modern policing. Check John out on Twitter @policecommander where you'll also find out more about his two books 'Blue' and 'Crossing the Line'. Hosted on Acast. See acast.com/privacy for more information.

Welcome to a special episode of the IAB UK Podcast to celebrate the launch of Digital Adspend 2020. In this episode, James reveals some of the headlines from this year's report and chats to the IAB’s Elizabeth Lane, Steph Claxon from PwC, Michelle Sarpong from the7stars and Faye McDowall from Global to get their take on the latest numbers. The annual Adspend research is the official measure of the size of the UK digital advertising market. The full report, plus access to our Adspend Analyser tool, is provided for free to IAB UK members, breaks down the data by Category (display, search, classifieds), Format (banners, video, native etc), Environment, and Industry Sector. Check out the report and the Analyser at iabuk.com/adspend Hosted on Acast. See acast.com/privacy for more information.

To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be supportive allies to colleagues and friends who are observing Ramadan, as well as looking forward to the opportunities and possibilities for companies when it comes to Eid al-Fitr in May. Find out more about Basma at basmakhalifa.com and check out Facebook's Stories of Ramadan at facebook.com/business/m/sharedbyfacebook/insights/ramadan-for-growth-markets Hosted on Acast. See acast.com/privacy for more information.

In this special episode to mark World Autism Awareness Week (29 March - 4 April 2021), James speaks to Roxanne Hobbs, Founder of The Hobbs Consultancy. Their conversation explores why there's still low awareness of neurodiversity, what can be learnt from other areas of diversity and inclusion, and what exactly leaders should be considering when it comes to their return to the office. Roxanne also shares what led her into working specifically in diversity and what skills we might be undervaluing when it comes to neurodiverse individuals in our teams. Check out the Hobbs Consultancy's e-learning at https://thehobbsconsultancy.com/e-learning Hosted on Acast. See acast.com/privacy for more information.

In the second episode of our 'Meet the Founder' series where James chats to the visionaries and risk-takers who have built IAB UK member companies from the ground up, we meet Quantcast’s co-founder and CEO, Konrad Feldman. Quantcast is a technology company that specialises in AI-driven real-time advertising and audience insight - and in this conversation James and Konrad cover measurement, the importance of a free & open web, as well as hearing what advice Konrad would give his younger self. Find out more about Quantcast and Virtual Nova here. Hosted on Acast. See acast.com/privacy for more information.

In this special episode released as part of IAB UK's first Ecommerce Week, our celebration and exploration of all things buying online, James speaks to Verizon Media's Head of Strategy, Monica Majumdar. Their conversation covers the phenomenal growth of ecommerce over the last 12 months, what buy-now-pay-later means to Gen Z, and how 2020 was the second coming for QR codes. IAB UK kicked off Ecommerce Week, brought to you in partnership with TikTok, by revealing the first insight from our new study, Real Living, which explores the changing consumer habits surrounding ecommerce. You can find it at iabuk.com/RealLiving Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The IAB UK Podcast, regular host James Chandler takes a week off - almost - and hands over the mic to our Policy and Regulatory Affairs team, Christie Dennehy-Neil and James Davies. In a wide-ranging scan of the policy horizon, they discuss the big issues facing digital advertising this year; covering the proposed online ban on HFSS products, the ICO's ongoing review of real-time bidding, the latest on the new Digital Markets Unit, the status of the Online Safety Bill and - of course - Brexit. For more on what the team get up to, from consultation responses to events, check out our new Policy Hub at iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information.

In a special episode to mark International Women's Day 2021, James catches up with Jackie Stevenson, Global CEO and co-founder of The Brooklyn Brothers, and President of WACL (Women in Advertising and Communications London). #FlexibleFirst is the latest initiative from WACL as a driving factor in closing the gender pay gap, ultimately delivering gender equality in our industry. In this episode, Jackie explains why WACL is campaigning for flexible working practices to be adopted as an industry standard, discusses the Government’s decision to reinstate gender pay gap reporting - something WACL campaigned incredibly hard for - and shares some advice for young women in advertising. Find out more about #FlexibleFirst at https://wacl.info/flexible-first-campaign/ #IWD2021 #ChooseToChallenge Hosted on Acast. See acast.com/privacy for more information.

To celebrate the launch of IAB UK's Guide to Gaming, James is joined by two members of our Gaming Group, Frameplay's Cary Tilds and Activision Blizzard's Jonathan Stringfield. Both hugely passionate about gaming and the opportunities for advertisers, the chat covers the uniquely focused gamer mindset, why the ad industry has started to take notice of game developers and - of course - the acceleration of already rapidly-growing adoption during lockdown. Check out our full Guide to Gaming here: https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming Hosted on Acast. See acast.com/privacy for more information.

IAB UK's annual National Anti-Click-Through Rate Day returns on Friday 12 February and once again we're putting the focus on measurement, and placing clicks firmly in the past. In this episode, James talks to Mindshare UK's Director of Performance Analytics about left-side versus right-side metrics, digital’s brand building capabilities and how Purple Bricks became the UK's number one agent. Check out all things National Anti-Click-Through Rate Day at iabuk.com/measurement and remember: Don't Be A Clickhead! Hosted on Acast. See acast.com/privacy for more information.

New for Season 6, we're meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Kicking off this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands. Hosted on Acast. See acast.com/privacy for more information.

Our latest IAB UK Podcast guest is Claire Marker, Head of Client Service at media agency MG OMD. In this episode, James and Claire talk about the launch of Friends of MG Academy, a media foundation course created specifically for those in the ad industry who have lost jobs through redundancy and are looking to re-skill and effectively get back in the game. The conversation covers everything from the early days of MG Academy through to the impact it’s having today as well as how MG OMD have fared so far during lockdown. You can find more details about Friends of MG Academy here. Hosted on Acast. See acast.com/privacy for more information.

In the first episode of 2021, the IAB UK Podcast returns with Trevor Johnson, Head of Marketing, GBS (Europe) at TikTok. Johnson joined the platform just before the first lockdown in 2020, and in this wide-ranging chat with IAB UK's James Chandler looks back at a year of phenomenal growth, Black Lives Matter, the critical difference between diversity and inclusion, and what makes TikTok a place full of joy and creativity. And for his top tip on who to follow, check out @bomanizer on TikTok. Hosted on Acast. See acast.com/privacy for more information.

Amid all the stories of recovery, growth and adapting, there's been one major global story that’s not been getting as much attention as usual this year - ad land's responsibility as an industry when it comes to the climate emergency. In this episode, James speaks to Mindshare's Rob McFaul and The Comms Lab's Jonathan Wise, co-founders of Purpose Disruptors, a group of people setting out to increase awareness of the impact our work is having on the environment. Much of what they have to say will stop listeners in their tracks, so we hope this will be just the first step you take on this subject. Once you've listened, you can find out about The Great Reset at https://greatreset.com and download their vital white paper here: https://greatreset.com/#white-paper Hosted on Acast. See acast.com/privacy for more information.

In this episode of the IAB UK podcast, James is talking all things eCommerce, an area of digital marketing that has seen huge growth throughout 2020 as public reliance on online shopping rockets. To help understand what's driving this, James speaks to Nestlé's Humaira Mahmood, eBusiness & Commercial Insight Lead and Axelle Fillaudeau, Senior eBusiness Development Manager, along with Gavin Stirrat, Chief Operating Officer at Adimo. Hosted on Acast. See acast.com/privacy for more information.

Trust, transparency, crumbling cookies and increasing regulation. Buckle up as we get into the hard hitting topics with our Display and Data Steering Group. Tune in for an honest discussion about mistakes made by our industry and what is being done to build a sustainable ad-funded ecosystem with the consumer at its heart. Hear from Matt Bennathan from Oracle, Sara Vincent from Index Exchange and Michael Simpkins at Xandr on what they’ve learned from working in display and what emerging formats - such as audio and DOOH - can take from display.For more information on the IAB Display and Data Steering Group, please visit our site: https://www.iabuk.com/steering-group/display-and-data Hosted on Acast. See acast.com/privacy for more information.

All digital video should be created for a sound-off environment, all mobile video should be vertical and the six second creative is the holy grail for digital advertisers … right? We’ve all heard these one-liners about digital video advertising, but how true are they for your brand? To find out, we’ve gathered some of the brightest minds in video advertising to offer nuanced insights across creative best practice - debunking some of the most common myths buzzing around the industry while they’re at it. Shout out to the experts from our Video Steering Group: Chris Hanson from Mail Metro Media, Jennifer Bunting from LinkedIn and Vincent Tessier at MoPub for joining the conversation.For more information on the IAB Video Steering Group, please visit the IAB UK site: https://www.iabuk.com/steering-group/video Hosted on Acast. See acast.com/privacy for more information.

What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.Find out more about our Mobile In-App Steering Group here: https://www.iabuk.com/steering-group/mobile-and-in-app Hosted on Acast. See acast.com/privacy for more information.

Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for brands and illustrates the difference between immersive audio and ASMR. Hosted on Acast. See acast.com/privacy for more information.

After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of a white van man in the early days of lockdown. Check out Samsung Ads' white paper at iabuk.com/research and read their article as part of IAB's Guide to Digital Innovation here: https://www.iabuk.com/digital-innovation-guide Hosted on Acast. See acast.com/privacy for more information.

Following the Government’s announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's Head of Policy and Regulatory Affairs, Christie Dennehy-Neil, who explains what's actually been said so far, what it means for advertisers and the digital advertising industry, and what an outright ban could mean in practice, whatever area of the industry you work in. For more information, read our FAQs about the issue here (https://www.iabuk.com/news-article/qa-what-does-hfss-online-ad-ban-mean and sign up to our Member Forum here (https://www.iabuk.com/events-training/understanding-governments-hfss-ad-ban-member-forum). Hosted on Acast. See acast.com/privacy for more information.

They say you should never meet your heroes, but in our latest episode, interviewer becomes interviewee as James speaks to Rachel Humphreys, co-host and producer of his favourite podcast, The Guardian's Today in Focus. It was, Rachel tells James, a Guardian staffer who invented the word "podcast" and The Guardian has long been committed to using audio to tell its stories. In this extended episode, Rachel talks to James about how she and the rest of the Today in Focus team put together each episode, gives her view on why news podcasts offer a much-needed break from the breaking news cycle and reveals her top tips for recording at home. You can find Today in Focus wherever you listen to your podcasts, and more about IAB UK Connected at iabuk.com/connected. Hosted on Acast. See acast.com/privacy for more information.

With holidays during lockdown out of the question, there are few industries that have been hit by COVID-19 as hard as the travel industry. In this episode, the IAB's James Chandler talks to Tripadvisor's Associate Director of Research and Insights, Shibani Walia. They discuss Tripadvisor's COVID-19 recovery white paper, new travel patterns already emerging and what consumers want from travel brands right now. Read Tripadvisor's resources here: https://www.tripadvisor.com/TripAdvisorInsights/w5933 Hosted on Acast. See acast.com/privacy for more information.

After many years working with media companies, Sarah Christie, a coach and hypnotherapist, bought Crockwell Farm in Cornwall where she set up a retreat to help people escape life and manage work-related stress. In this episode of the IAB Connected Podcast, Sarah joins James from here retreat (her description of which will whisk you away to rolling hills and blue seas) to take a different perspective on lockdown: how different types of people have coped, what we can learn from those who have adapted well, and what role the battle between logic and emotion plays in breaking patterns and overcoming nervousness about returning to work. Find out more about Sarah and her retreats here: https://www.linkedin.com/in/sarahchristie13/ Hosted on Acast. See acast.com/privacy for more information.

"Are our eyes really worth ten times more than our ears?" asked Daniel Ek, Spotify's Founder in relation to the comparable ad spend between video and audio. In this episode, Spotify's VP EMEA and Multi-Market Sales, Marco Bertozzi, discusses the trajectory of online audio, Spotify's work in podcasts and - in case you missed it - his lockdown garden marathon. Hosted on Acast. See acast.com/privacy for more information.

Rocket are a youth and children's marketing business who help brands understand young people. Their lockdown diaries with children aged 5-11 reveal how kids have reacted to being stuck at home and in this episode James Chandler speaks to James Erskine and Sophie Thirlwell about some of the children's brands that have made a big impression - from Sea Life Centre's lesson plans to Fortnite putting on a concert for 27 million people. Find out more about them at wearerocket.co.uk Hosted on Acast. See acast.com/privacy for more information.

IAB UK has been working with Callaly since they were named one of the 50 Leading DTC brands in the UK as part of our study Born Online in 2019. With a brand described as "chic" by Vogue, they are making waves in femcare and revolutionising how women buy period products. In this episode, Callaly's CMO Kate Huang discusses crowdfunding, B-Corps, influencers and the joy of convenience. Find out more about Callaly and watch their Unboxing video at www.calla.ly Hosted on Acast. See acast.com/privacy for more information.

After a short break for our Stay Engaged daily offstage sessions, IAB UK's James Chandler is back in the busiest seat in digital advertising. We kick off this new series chatting to Ed Couchman, UK General Manager of Snap Inc. Ed and James discuss the small touches that make a big difference to staff and clients, the many shapes of recovery (upside down square root, anyone?) and the Snap 2020 Partner Summit. Find out more about everything going on at the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

Relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation. In this final Stay Engaged Offstage Session, hear behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up and how it all came together on the day. IAB UK's James Chandler is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis.Watch the full session here: https://youtu.be/YF0qk8__zZ8Creating Ken Fawes: https://youtu.be/6rLC6hJnTZIKen’s Engage 2017 promo: https://youtu.be/0clZ0Pq86msKen’s script & presentation: https://we.tl/t-3KrH40Bni1 Hosted on Acast. See acast.com/privacy for more information.

In today's Offstage Session, Jonny Protheroe and Justine L’Estrange of Google UK reflect on their extensive Google Trends analyses spanning April and May 2020 - interpreting what the nation has been searching for during the lockdown while inviting listeners to draw their own conclusions. They retrace something of an emotional memory rollercoaster of trends - from the surprising to the moving, reflect on the big open questions being asked at Google, and touch on the ways in which they are advising their clients in this climate. Hosted on Acast. See acast.com/privacy for more information.

What will advertising look like in 2030? Will it even exist? In this Daily Offstage Session hear the results from Essence’s global study on what the next decade of advertising will look like. Key themes include increasing use of biometrics, technology’s impact on consumer behaviour and the deepening relationship between brands and consumers. Hosted on Acast. See acast.com/privacy for more information.

Our relationship with social media has changed in the face of the crisis. Before the pandemic, experts raised concerns over the mental health of social media users, yet usage is up 40% and influencers are reporting exponential growth. As we connect more with our communities offline, perhaps the pandemic will encourage a kinder community online? The Fifth’s founder Olly Lewis is joined by Dr Sarah Vohra, Victoria Emes and Paula Akpan to discuss. Hosted on Acast. See acast.com/privacy for more information.

When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms. Hosted on Acast. See acast.com/privacy for more information.

Agitation and transformation are the lifeblood of our advertising. But what does it take to be a successful troublemaker? How do you become a fire-starter without starting actual fires? How do you build a career on being contrary, and lead your team to challenge consensus? Join Tor Thompson, EMEA Regional Director for Microsoft Advertising's Business Team as she shares her learnings from the last few years to inspire you to bring about change. Hosted on Acast. See acast.com/privacy for more information.

Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively. Hosted on Acast. See acast.com/privacy for more information.

With a Ph.D. in machine learning, what better person to guide Stay Engaged listeners through a cookie-less future than Quantcast’s Dr Peter Day? In this offstage session, he discusses the benefits of a new, more attractive advertising landscape and shares everything you need to be prepared for what comes next.   Hosted on Acast. See acast.com/privacy for more information.

The intimacy of podcasting creates engaged and loyal audiences, with listeners looking to their favourite podcasts to help them through tough times. In this session, Acast reflects on connections made, and to be made, through podcasting; featuring Emily Dean from ‘Walking the Dog’, James Barr and Dan Hudson of ‘A Gay And A NonGay’, and Caroline Foran from ‘Owning It: The Anxiety Podcast’. Hosted on Acast. See acast.com/privacy for more information.

With hundreds of millions of Amazon Alexa smart speakers in homes worldwide and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session, with Rabbit & Pork's John Campbell and Steff Preyer, analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action. Hosted on Acast. See acast.com/privacy for more information.

What will the impact of this global pandemic be on the digital ad market? And how will it rebound? Join IAB Europe’s Chief Economist Daniel Knapp for expert insight into the relationship between economic trends and advertising growth, what we can learn from previous recessions, and what’s different this time. Hosted on Acast. See acast.com/privacy for more information.

In trying times, ‘good business’ matters more than ever and actions speak far louder than words. In this session, Good-Loop's Founder and CEO, Amy Williams, shares how they are helping brands continue advertising with purpose, while also literally funding the front-line through immediate donations to vital causes. Hosted on Acast. See acast.com/privacy for more information.

Join Red Apple Creative as Kathleen Moroney, Sam Dillon and Ben Bell take you by the ear with a complete guide to understanding music and sonic identity for brands. This offstage audio session - part of IAB UK's Stay Engaged - covers the language of sound, briefing in a request for audio branding, how to work with composers and why audio branding needs to be part of every advertiser’s plan right now. Hosted on Acast. See acast.com/privacy for more information.

Outdated legislation prevents sexually active gay or bisexual men from donating blood, even if it’s perfectly safe to use. In this episode, LADbible Group’s Nick Hodgkins and Freedom to Donate Founder Ethan Spibey discuss their award-nominated ‘Blood Without Bias’ campaign, which saw the social publisher use its mass reach to raise awareness of this discriminatory issue and galvanise a youth audience to take action. Hosted on Acast. See acast.com/privacy for more information.

Nature is in real trouble and WWF is on the front line in the struggle to rebalance the relationship between nature and people. To the world’s leading environment charity, social media is the quickest way to mobilise billions of people. In this daily offstage session, find out how WWF and their agency Tug are using social stories to help save the world. Emily King and Emily Knox from Tug are joined by Alice More O’Ferrall, Acting Head of Global Digital at WWF. Hosted on Acast. See acast.com/privacy for more information.

Having captivated Engage-goers with his provocative take on advertising for the post digital age back in 2018, Publicis Groupe’s enfant terrible Tom Goodwin returns to answer 50 of the IAB’s most pressing questions. No rehearsal, no advance peek and recorded entirely in a single take in a grilling by IAB UK CMO James Chandler. Hosted on Acast. See acast.com/privacy for more information.

In this last episode of the IAB UK Connected Podcast series for a few weeks, James catches up with Bloom & Wild's Brand and Comms Director, Charlotte Langley. She shares a simple but super effective way of being sensitive to customers, rescuing tulips and using Slack to try and recreate a little slice of office life. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

Sam Field, Head of Creative Technology, EMEA at RYOT, the creative arm of Verizon Media is James' guest on this episode of the IAB UK Connected podcast. They chat emerging tech, what lockdown has meant for the future of digital events and Sam explains what 5G is enabling in the real world. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

On the day the government are expected to lay out a plan for easing lockdown, IAB UK CMO James Chandler talks to the CEO of tails.com, James Davidson, to hear how this DTC dog food company has been impacted by COVID-19. Tails.com are also offering IAB UK Podcast listeners a free month's trial with code 'IAB' at checkout. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

In contrast to much social media where people look back on what they've done, Pinterest is a place people go to plan, Louise Richardson, Pinterest's Director of Marketing, tells the IAB's James Chandler. Hear from Louise about why having something to plan for is so important right now, some of her favourite Pinterest boards, and the crucial role Stephen King is playing in her own lockdown. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

In the latest episode of the IAB UK Connected podcast, James chats to Jon Longhurst of LongTerm Digital about the latest findings from its most recent quarterly industry report for media owners, publishers and platforms based on insight from agencies. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

All types of media have had their worlds shifted by COVID-19 and influencers are no exception. IAB UK's CMO James Chandler chats to TRIBE's UK General Manager about how influencers are finding new ways to work with brands and - like everyone - having to get creative with the tools available to them. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

One of IAB UK's newest members, Camilla Harrisson, CEO of Anomaly London, joins James for the latest episode of the IAB UK Connected Podcast. As well as helping their clients pivot and create meaningful campaigns for the current time, Camilla talks about company culture and Anomaly's own project 'Vir-us", an open-source campaign encouraging people to practice social distancing during the coronavirus pandemic. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

In this second episode on trends during COVID-19 - check out our full Consumer Insight trends work here - James talks to Dentsu Aegis Network's Luke Aldridge. Luke has set out to make programmatic in gaming natural and accessible for advertisers, and in this episode he talks about how gaming is allowing people to socially connect during lockdown and shares some of his favourite gaming campaigns. Wendy's, anyone? For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

In episode 14 of the IAB UK Connected podcast, James chats to Tom Pepper from LinkedIn about how the platform is supporting NHS and key workers, ways in which brands are using LinkedIn to share their lockdown best practices and life as a PE teacher. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

A bumper episode with an industry legend: IAB UK's CMO James Chandler speaks to Godfather of Effectiveness Peter Field, co-author of advertising bible 'The Long and The Short Of It'. Listen as James and Peter discuss highlights from his latest paper 'Long, Short or Dark: a guide to advertising best practice in recessions', how the current crisis shapes up against previous economic recessions, the "bounceback", his take on brand building in digital, and Direct to Consumer brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in this film, part of our Born Online study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

In our latest episode, and marking the first in a weekly series exploring consumer trends, James speaks to Flora Williams, Business Director at OMD and all-round audio expert. They discuss the impact that lockdown is having on podcast listening and how the role of audio is changing at a time when people are working from home. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With a vast range of clients - from small brands to global household names - data, insights and consulting company Kantar are well positioned to not only understand the COVID-19 crisis' impact, but also to help brands survive it. In this episode, James talks to Kantar's Jane Bloomfield about the seven point checklist they have developed for how brands can deal with this unusual, disruptive and rapidly changing global situation.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

Coronavirus is impacting the way we live, work, shop and - of course - eat. One of the brands offering a crucial service throughout this is Gousto, the direct to consumer recipe box company. In this episode of the IAB UK Connected podcast, James speaks to Gousto's CMO Tom Wallis about the impact of COVID-19 on their supply chain, how its impacting their comms approach and why the nation's favourite PE instructor is the perfect ambassador for their brand.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

Facebook's Nick Pestell is the latest IAB member to chat to James on the IAB UK Connected podcast. After the COVID-19 outbreak hit companies hard, Facebook were quick to announce their support for small businesses. In this episode, Nick explains how Facebook's mission of giving people the power to build community and bringing the world closer together is the perfect mission for times like these.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

As we slide into week four of national social distancing, great original content created and curated by companies like LADbible Group feel like they might be what see us through all this. In our latest episode, James catches up with LADbible Group's Head of Agency Sales, Jack Cowin, to chat myth-busting, live streams and how - at times like this especially - young people are looking for ways to act rather than just watch.And if you have any light to shed on James' cheesy mystery please tell us @iabuk.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With latest figures suggesting that the newspaper industry stands to lose £50 million due to keyword blocking during the Coronavirus outbreak, content verification is back in the spotlight. In this episode, James Chandler talks to BBC Global News' Programmatic Trading Manager for EMEA, Emily Roberts, about how the BBC's commercial arm are tackling this issue. Emily also discusses the role of trusted news at the moment and why social distancing might be the perfect time to borrow a dog...For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

The latest guest to join James live from social distancing at home is Google's UK Director of Agencies Matt Bush. Whether via Joe Wicks' PE lessons on YouTube, a new reliance by teachers on Google Classroom, or a nation suddenly turning to Google Hangouts, there's a lot going on at remote Google HQ. As well as sharing some of his own working from home habits, Matt reveals some of the efforts Google is making to support the World Health Organisation and to keep public service information flowing.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With the world united in isolation and facing an unprecedented period of social distancing, the mental health issues inherent in that speak for themselves. James Routledge co-founded Sanctus to make it easy for employees to talk to a professional about their mental health. At a time when it's critical we keep talking about how we're feeling, James Routledge joins the IAB's James Chandler to discuss the importance of discipline and self-motivation in looking after your mental health, why people will be going through heightened anxiety during this period and why talking about how you're feeling - even if it's just on Houseparty - should be top of mind for all of us.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

As week two of the nation working from home comes to an end and Prime Minister Boris Johnson tests positive for Coronavirus, the IAB UK Podcast turns to the fountain of all media knowledge, Enders Analysis, for a frank assessment of the impact of COVID-19 on the media industry.In this episode, James speaks to Enders Analysis' Head of Tech, Joseph Evans, about who's up, who's down and why the app store charts are looking a little less than normal.For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

With the majority of the digital ad industry decamped to their studies - makeshift or otherwise - how are we all adapting to a new 9-5? And, from Zoom Zumba to Slack contests, what does the WFH routine consist of? James Chandler sat down with Digiday’s Senior Correspondent Lara O’Reilly to discuss how companies are coming up with innovative ways to engage and motivate their staff remotely. Plus, what brands are walking the walk when it comes to demonstrating genuine brand purpose during the COVID-19 outbreak? For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our IAB UK Connected hub. Hosted on Acast. See acast.com/privacy for more information.

As the digital ad industry navigates the COVID-19 outbreak and establishes a new WFH routine, we’re taking a break from our usual podcast format to bring you shorter, more regular episodes for the next few months. Coming to you from his makeshift recording setup in Berkshire, James Chandler will be getting news, views and advice from across our sector, starting with IAB UK’s CEO Jon Mew. Jon joins James (virtually) to explain how we will be working to support members during this period of social distancing, the vital importance of staying connected and the *special* moment the IAB staff collectively sang him Happy Birthday via Zoom. Hosted on Acast. See acast.com/privacy for more information.

Where can you get expert insight on content verification practices, the biggest industry news from the past week and a quickfire Q&A with Reach’s Piers North? Look no further. In this week’s episode of the podcast, we sit down with GSK’s EMEA Senior Media Director Jerry Daykin and Katie Grosvenor, Head of Sales for Northern Europe at Integral Ad Science, to talk safety, suitability and how brands can get the balance right. Channelling Andrew Marr, we also chat to Campaign’s Global Digital Editor Omar Oakes for our own review of the papers (and by papers, we actually mean online news). From Tesco to TikTok, what’s hot this week? Plus, why all bets are off when it comes to 2020 predictions. Finally, Reach’s Group Digital Director Piers North is in the coveted quickfire question seat, talking useless tech, first jobs and party tricks. Hosted on Acast. See acast.com/privacy for more information.

Does the Digital Skills Gap really exist? How can you avoid being a #clickhead? And just what do Paul Gubbins and Hugh Grant have in common? Some big questions on the IAB UK podcast this week and a host of wonderful guests to answer them. Following the launch of our Digital Skills Gap research with Middlesex University, we’re joined by MG OMD’s Kat Bozicevich and - from our new charity partner the Media Trust - Jasmine Dotiwala and recent grad and Gen Z rep, Tomi Ojo. From ensuring diversity in the workplace to the role of mentoring, tune in for plenty of advice on how to bridge the gap and nurture top talent. We’re also celebrating the return of National Anti-Click-Through Rate Day with a debut podcast appearance from our new Head of Research and Measurement Elizabeth Lane. Get excited about econometrics, dabble in A/B testing and, whatever you do, don’t be a #clickhead. Finally, the aptly billed programmatic supremo Paul Gubbins is in the quickfire question hot seat talking acronyms, Oasis and… black pudding.  Hosted on Acast. See acast.com/privacy for more information.

They say good things come in threes and they’re obviously right – season three of the IAB podcast kicks off with three fabulous guests in the form of futurist Tracey Follows, IAB UK chairman Richard Eyre and Buzzfeed’s Head of Buzz Remee Patel (who possibly has the best job title in existence).From space travel to the tech due a comeback, Tracey chats to host James Chandler about what digital innovations will take off in the 2020s. Meanwhile, following our Digital Trust Forum last month, the t-word is on the agenda with Richard as he shares his wisdom on how we can rebuild it. Finally, Remee slides into our DMs for some gentle interrogation on quizzes, viral content and bacon naans – of course.Special prizes for spotting the moment in the week that James' voice altogether failed him... Hosted on Acast. See acast.com/privacy for more information.

Season 2 Episode 10: Emerging Digital The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking in more detail at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future.Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets us in on plans for the project she’s leading on Direct To Consumer brands. She also looks back at this season of the podcast and recalls some of her highlights.To round off the season, we catch up with IAB UK CEO Jon Mew and learn about his extraordinarily talented ears.See the Engage highlights here IAB UK are hiring - find out more Hosted on Acast. See acast.com/privacy for more information.

“Know more than the next person.” So said Alex Jenkins, Editorial Director of Contagious at IAB UK’s Engage on Wednesday 5 June. And if you missed it, there’s no better way to know more about what happened there than the next person than by listening to this special episode of the IAB Podcast.Recorded on-site at the Barbican, host James Chandler, CMO at IAB UK, catches up with speakers from the day who tell us what they talked about on stage, how the internet lets them be their best selves and what they’re optimistic about for the future. That’s all before getting onto the gritty detail of what their most used emoji is.In this special episode, hear from Tina Daheley, Caroline Criado Perez, Charlie Craggs, Alex Jenkins, Nigel Tierney and more. The IAB UK podcast will be back to our usual format in two weeks with the final episode of this season. Hosted on Acast. See acast.com/privacy for more information.

Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to help us understand how it works. Things get all international in Two Minutes On as James chats ‘down the line’ to Dr Peter Day from San Francisco. Quantcast’s CTO, who will be on stage at Engage in under a week, talks us through machine learning, artificial intelligence and what the hell it means for advertising. The IAB’s Jessie Sampson and Tom Stevens spill the beans on all the latest Engage goss in Overheard at the IAB and host James Chandler rounds up another episode grilling Facebook’s Nick Baughan. Pirate or ninja, Nick? Get your tickets for Engage here Hosted on Acast. See acast.com/privacy for more information.

Tick, tock, tick, tock. There are just twenty short days until over 1,000 of media and adland’s finest minds gather at the Barbican for IAB UK’s annual event, Engage and in this episode James speaks to one of the speakers, Natalie Bell. The Managing Director of MG OMD gives us a sneak peek into the talk she’ll be giving on stage, “Advertising to four year-olds”. With more chat about the topic than ever before, we put Self-Regulation under the spotlight in Two Minutes On. The IAB’s Public Policy Manager James Davies clarifies-the-complex and dumbs-down-the-daedalian to explain what self-regulation actually means. Engage virgins Rachel Arch and Aaron Graham from the IAB tell us what they’re most looking forward to at Engage in Overheard at the IAB, and to round it all off, find out what keeps News UK’s Ben Walmsley awake at night. (Spoiler: it’s not the prospect of a minute-long grilling from James Chandler.) Get your tickets to Engage 2019 here. Members come half price; advertisers and agencies come for free. See the full speaker list for Engage here, including The Telegraph, Contagious, Spotify, Google, Quantcast, Snap Inc. and many more… Hosted on Acast. See acast.com/privacy for more information.

In episode 6, George Bettany, Founder of Sanctus and Eva Grimmett, Group Chief Strategy Officer at Havas join the IAB’s James Chandler to talk mental health. In this frank and open conversation, George and Eva talk about their own struggles with mental health issues and the incredible work both have done to open up the conversation around mental health, especially in the workplace.Jon Hatfield, Head of Advertising Product & Technology at Shpock gives us a swift and brilliant Two Minutes on app-ads.txt. And don’t pretend you know what that already is because we don’t believe you.Continuing the mental health theme, Polly and Steph from the IAB talk about their recent training as Mental Health First Aiders and the important role that MHFAs will play at IAB UK.Finally, hear how Nigel Gilbert from AppNexus copes under the spotlight taking James’ hard-hitting questions in ’60 seconds with’. The pressure reveals why he keeps gets taken off meeting invites. It’s a wonder James can get a word in edgeways…Find out about Mental Health First Aiders hereFind out more about Sanctus hereSign up for IAB’s Engage on Wednesday 5 June Hosted on Acast. See acast.com/privacy for more information.

“In diversity there is beauty and there is strength”, said Maya Angelou. Building a strong, sustainable and – frankly – beautiful digital advertising industry is a priority for the IAB, and in this episode we focus on Diversity, Equality and Inclusion. James is joined by Sarah Barnes, People & Culture Director at Bauer, and Rak Patel, Head of Sales at Spotify for the roundtable, while the IAB’s Jane McNeill and Sophia Amin give an update on the work that the IAB specifically is doing on ID&E.  Simplifying the tricky topic of Universal User IDs in just two minutes is Index Exchange’s Head of Marketplace Development, EMEA, Richard Nicolson. And finally, enjoy a game of spot-the-difference, as James shakes things up on how say Dara Nasr’s name. Twitter’s Dara NAS-A (ahem) joins us for a thorough grilling in 60 seconds with…Enjoy! Check out the IAB’s Diversity Hub Book your tickets to Engage here Hosted on Acast. See acast.com/privacy for more information.

Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in Two Minutes On. We can confirm that no blue hedgehogs were hurt in the making of this segment.The inside track on life at the IAB comes from our brand new Standards Manager Keren Tal talking about the upgrade to the Gold Standard and Catherine Cribbin returns to the podcast to share some highlights from Digital Britain last week.The episode concludes with James grilling the Guardian’s Nick Hewat and leaving us all wondering why he isn’t allowed to return to Cuba…Read about Gold Standard 1.1 hereFind out what happened at Digital Britain and watch the film hereUpdate: in Overheard at the IAB, we referenced the Become the Editor session at Digital Britain but forgot to mention that Grazia were also part of that brilliant collaboration of publishers and news brands. Sorry Grazia. Hosted on Acast. See acast.com/privacy for more information.

Order! There may be mayhem in the Houses of Parliament, and at the time of writing we do not know exactly when Britain will leave the EU, but this Brexit episode of the IAB UK podcast will be sure to bring a bit of calm into your lives. We should probably clarify this was recorded on 18 March and frankly by the time you listen, anything could have happened. We couldn’t bring ourselves to make a whole episode on Brexit, so we gladly turn our attention to Programmatic Guaranteed in Two Minutes On as we hear from MG OMD’s Lee Brisco. And in Overheard at the IAB, Lucy Harrington remembers her favourite sessions at Leadership Summit while George Hopkinson updates us on what happened in the Townhalls. As ever, host James Chandler goes full Paxman for a wide-ranging 60 second interview with Microsoft’s Ravleen Beeston. Just don’t ever borrow anything from her because the universe will get you… -- Tw: @iabuk Insta: @iabuk podcast@iabuk.com -- Visit our Brexit Hub here Watch the video and see what happened at Leadership Summit here --Check out the Super Bowl Xbox example here and the Tommy Hilfiger Adaptive here-- Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

To quote Jimmy Cliff, “I can see clearly now, Episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why it’s an issue they care so much about. The IAB’s Chief Digital Officer Tim Elkington boldly takes on the topic in “Two Minutes On…” and the IAB UK inside scoop comes from Sophia Amin sharing the vital work happening on Inclusion, Diversity and Equality.  Finally, find out what Quantcast’s UK Managing Director Ben Murphy and Demi Moore have in common. --Tw: @iabukInsta: @iabukpodcast@iabuk.com --Find out more about our Transparency FAQs Read what we’re doing on Inclusion, Diversity and Equality --Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

The IAB UK Podcast returns for 2019 and the only difficult thing about this ‘difficult second album’ will be getting your head around econometrics.In this first episode of Season 2, host James Chandler from the IAB tackles all things Measurement, chatting to Lolly Mason of Celtra and the IAB’s Hannah Bewley about our new Measurement Toolkit and the need to move on from click-through rates.Mindshare’s Arvind Kapavarapu blows our minds explaining Econometrics in just two minutes; and in Overheard at the IAB, James catches up with new Head of Marketing Tom Stevens and Industry Initiatives Guru Catherine Cribbin to find out what happened on National Anti-Click-Through Rate Day.Finally, a hard-hitting interview with The Trade Desk’s Anna Forbes reveals…how she pronounces gnocchi.Tw: @iabukInsta: @iabukpodcast@iabuk.com--Read our Measurement ToolkitFind out more about Digital Britain and book tickets--Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support. Hosted on Acast. See acast.com/privacy for more information.

In this special one-off episode we bring to you the best of Nonference – hot off the press.Hear from the quiz masters at BuzzFeed on how they tackled running a session at Nonference, getting punters to make their own quizzes on crucial topics like ‘what type of garlic bread are you?’ for their different media brands. We caught up with Kathleen Moroney of Red Apple Creative and Jamie Morton from My Dad Wrote A Porno on podcast advertising and really knowing your audience. And we couldn’t resist stealing 5 minutes from Katy Winter from Mail Metro Media to tell us about key decisions the MailOnline picture desk have to make every day... such as whether to muz or to pixilate that oh-so-famous Orlando Bloom paddleboard snap.We even popped over to the Rezonence area to hear from those having a go at using their mind to pour the perfect pint!Tw: @iabukInsta: @iabukpodcast@iabuk.com Catch some more of the action from NonferenceWatch our wrap up videoThanks to Acast and SNK for their support. Hosted on Acast. See acast.com/privacy for more information.

Explore all the sounds of Nonference in true binaural style in this special one off episode produced in partnership with Acast.Hear interviews with Jamie Morton of My Dad Wrote A Porno fame, Spotify, RYOT Studio, Voxly, dunnhumby Media, Mindshare and many more of the session hosts and attendees from our first ever Nonference at London’s Tobacco Dock.If it’s voice assistant fantasies, liquid nitrogen meringues and the second largest gong (well, technically a tam tam) in Europe you’re after, then sit back, plug in and enjoy these next 15 minutes of Nonference goodness.--Tw: @iabukInsta: @iabukpodcast@iabuk.com --Relive all the action from the day on our Nonference hub iabuk.com/Nonference --Thanks to the brilliant teams at Acast and Creative Fix for producing this special episode Hosted on Acast. See acast.com/privacy for more information.

In this special one-off episode, we look back on the best bits from Engage 2018 while they’re still fresh in our memory.Christie & Jon sit down with James to reveal who impressed them the most on the Barbican stage and share their takeaways from another stellar IAB Engage.We also hear from a selection of speakers from the day including Polly Curtis, Tom Goodwin, Simon Gosling, Fleur de Force, Steve Bartlett, Lucy Jameson as well as the brilliant and newly minted MBE, Stacey Dooley.--Tw: @iabukInsta: @iabukpodcast@iabuk.com--Browse the Engage 2018 flickr library https://www.flickr.com/photos/iabuk/albums/72157697172541784Engage 2018 highlights videohttps://www.youtube.com/watch?v=ZGiORSnteAUThe official Engage write up (2 parts)https://www.iabuk.com/news-article/engage-2018-morning-session-authenticity-bravery-ethics-and-experimentation-industryYour feedback means a lot to us - please tell us what you thought of Series Onehttps://www.surveymonkey.co.uk/r/RMYLDWL--Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support Hosted on Acast. See acast.com/privacy for more information.

In the final episode of Series One, we hark back to the best bits from Engages in years past with IAB UK BFF’s Amy Kean from Starcom and News UK’s Milton Elias. We reminisce about the inaugural Engage in 2005 with Bill Gates and discover something new about our CEO Jon Mew’s Mobile Engage event feedback scores.Our ad tech supremo Tina Lakhani gives a two minute explainer on RTB 3.0 whilst Sophia and Catherine from the IAB swing by to talk about Stacey Dooley’s book, Radio Audio Week and their highlights from this series.And IAB UK Podcast aficionado Martin Weller from Weve straps himself into our ten quick fire questions hot-seat to share some of his best loved party tricks and distain for those who don’t pronounce Capri Sun correctly.-- Tw: @iabuk Insta: @iabuk podcast@iabuk.com-- Engage 2018 promises to be a belter, so get your seat booked today. Don’t forget - IAB UK members get tickets at half price and advertisers & agencies come for free https://www.iabuk.com/engageUK digital ad spend grew by 14% to £11.5bn last year - take a look at the full 2017 report https://www.iabuk.com/adspend-- Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support Hosted on Acast. See acast.com/privacy for more information.

Hear a selection from our stellar line up of speakers that included rentalcars.com, Global’s DAX and the brilliant Tracey Follows.Plus we chat about the incredible power of voice, how DOOH is being weaved into the fabric of Manchester City Centre and how Dr Peter Day of Quantcast reached legend status on the day.Tw: @iabukInsta: @iabukpodcast@iabuk.com--Refresh your memory on who talked about what at Bridgewater HallDon’t forget to book your tickets for Engage 2018, 7 June at the Barbican. Advertisers & agencies come for free and it’s half price for members.--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for all their support. Hosted on Acast. See acast.com/privacy for more information.

This week GroupM’s Bethan Crockett and Justin Taylor from Teads join our roundtable to debate whether digital advertising can ever be 100% brand safe. We cover the yeses, nos & maybes and get into the specifics on what can be done to make sure brands make informed choices about where their ads appear online.

Unruly’s programmatic supremo Paul Gubbins fully dissects header bidding before serving it up as a two minute treat and Lizzie & Tom from the IAB drop in to eulogise about the Gold Standard and confirm another special guest for this year’s Engage conference.

Plus Matt Bush from Google tackles our ten quick-fire questions, revealing his distain for cheap fitness trackers and apparent likeness to Freddie Mercury.Tw: @iabuk
Insta: @iabuk
podcast@iabuk.com —Bag your ticket for Engage 2018 on 7 June feat. Stacey Dooley & Keith Weed, CMCO at Unilever Don’t know your SSP from your ATD? Hunt around in our new Jargon Buster for all the answers —Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

In Episode 7, Rak Patel from Spotify & Clear Channel’s Cadi Jones join us to talk about the new spaces in which digital innovation is thriving. We talk data vs. creativity, what’s currently being over-hyped and some predictions for the future.

Jon Markwell from our Industry Initiatives team sums up Blockchain in just two minutes whilst our measurement supremo Hannah and CEO Jon drop in to talk (you guessed it) measurement, the countdown to Engage 2018 and complain about the size of this year’s Easter eggs.And Spark Foundry’s UK CEO Rachel Forde tackles our ten quick-fire questions, sharing with us her industry hero and love of a Ruby Murray.Tw: @iabukInsta: @iabuk
podcast@iabuk.com

—Get £100 off your Engage 2018 ticket by booking before 13 April Want to know your DTSG from your ads.txt? Delve deep into our new Jargon Buster for all the answers
 —Thanks to our sponsor Spotify and to SNK Studios & audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

This week we’re joined by Creative Equals Advisory Board members Pip Jamieson (Founder of The Dots) and Cheyney Robinson to discuss how diverse digital advertising actually is. We get into their own stories, stats and ambitions for making diverse teams and diverse thinking a bigger priority for the industry.

 Our very own public policy maestro Christie Dennehy-Neil sums up the Digital Charter in two minutes while Frankie and Brad from the IAB swing by the studio to talk about our new website, the countdown to Engage and their favourite things about working for digital advertising’s trade body (clue: it’s not the office slide)

 And Allie Finnegan from Immediate Media takes on our ten quick-fire questions, revealing her linguistic proficiency and the most obscure piece of feedback she’s ever received. Tw: @iabukInsta: @iabukpodcast@iabuk.com--Early bird tickets for Engage are now on sale - this year’s line up is stellarJoin us in Manchester on 19 April for Digital Britain 2018Hear more from Pip at #CELeaders: Create Your Future--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

In episode 5, we change up the format and hand the mic over to some of the industry’s leading lights who were in attendance at the IAB’s third annual Leadership Summit in February.Hear from a glittering line up of speakers and attendees that include Uncommon’s Lucy Jameson, Andy Sandoz from Deloitte Digital and Natalie Bell from MG OMD.Plus Nigel Gilbert from AppNexus talks collaboration and Twitter’s Dara Nasr tells us about the leader who has had the biggest influence on him.Tw: iabukInsta: iabuk
 podcast@iabuk.com--Read the official write ups from both days of Leadership SummitWatch the event wrap video--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

In episode four, L.A. Ronayne from Stink Studios and Art Tindsley from RYOT join us to talk creativity and debate whether or not digital advertising has overdosed on the science and forgotten about the art.Adland legend and CAP Chairman James Best gives us a specially extended ‘two minute’ lowdown on the ASA and CAP code whilst George & Amanda from the IAB drop in to talk Keith Weed, Adspend and their favourite Winter Olympics event.And Dora Michail from The Telegraph tackles our ten quick-fire questions, revealing her love for origami water balloons, baby goat videos and boss Nick Hugh.Tw: @iabukInsta: @iabukpodcast@iabuk.com--Find out more about the CAP CodeRefreshed content & native guidelinesRead more about the IAB UK Leadership Summit--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

In our Leadership Summit themed episode, we are joined by host of Eat Sleep Work Repeat Bruce Daisley and IAB Chief Operating Officer Jane McNeill who share their thoughts on the fascinating world of work culture, wellbeing and Bruce's New Work Manifesto.IAB UK Chief Digital Officer Tim Elkington gets into the IAB Gold Standard in just two minutes, and our CEO Jon Mew and Senior Events Manager Anna Randles deep dive into what to expect from our Leadership Summit, coming up later this month on 22 & 23 February.And we finish up with Celtra's Jonathan Milne, who answers our ten quick fire questions on his favourite ever boss, digital detoxes and advice for his younger self.Tw: @iabukInsta: @iabukpodcast@iabuk.com--The New Work ManifestoRegister for the Gold StandardAttend the IAB UK Leadership Summit--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for their support. Hosted on Acast. See acast.com/privacy for more information.

In episode two we're joined by Ruth Zohrer at Mindshare and Vicky Foster from Bauer to debate whether or not media agencies have lost their mojo off the back of Rick & Dan’s Carat UK presentation at Engage last October.IAB UK ad tech specialist Dee Frew explains the inner workings of ads.cert in two minutes whilst Polly and Steph from the IAB talk ad spend, Dry Jan and the best/worst that CES had to offer this year.And Ed Couchman from Facebook shares an industry exclusive in answering our 10 quick fire questions on emojis, corporate schwag and his Uber rating.Tw: iabukInsta: iabukpodcast@iabuk.com--Has Media Lost It’s Mojo? – Carat UK, Engage 2017:https://youtu.be/8vebnuDZy3QAttend our IAB UK Members Evening:https://iabuk.com/events/library/members-evening-2018--Thanks to our sponsor Spotify and to SNK Studios and audioBoom for their support Hosted on Acast. See acast.com/privacy for more information.

In our first ever episode we're joined by Olly Lewis from News UK and Alistair Williams from The Guardian to discuss the now infamous Future of News session at Engage 2017 and how we spent eight months creating our fake editor-in-chief Ken Fawes.IAB UK's Head of Policy & Regulatory Affairs, Yves, covers off the complexities of the GDPR in two minutes whilst Christie and Lizzie from the IAB talk Summits, Select Committees and (Gold) Standards.And Alex Faust from Spotify takes on our Member Roulette challenge and answers 10 quick fire questions about work, life and his first ever smartphone in 60 seconds.Tw: iabukInsta: iabukpodcast@iabuk.com--Creating Ken Fawes filmyoutu.be/6rLC6hJnTZIGDPR checklistiabuk.com/policy/briefings/iab-uk-gdpr-compliance-checklistGold standard registrationiabuk.com/goldstandard--Follow the IAB on Twitter @iabuk & Instagram @iabukThanks to our sponsor Spotify and to SNK Studios and audioBoom for their support.--Disclaimer: our Gold Standard badges are not made of real gold. Hosted on Acast. See acast.com/privacy for more information.